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After a year of so much change and evolution (thanks COVID-19 and your pandemic bulldozer), we’re all left with an incredible opportunity to innovate even further on our channel partner programs. That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. Partner 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH June is Employee Wellbeing Month! At a time when more than half of Americans say the pandemic has negatively affected their mental health, employees need (and increasingly demand) additional support from their employers.. To truly build a more resilient workforce in 2021 and beyond, employers should prioritize wellbeing, which is the state of being comfortable, healthy and happy. HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE 5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
EXAMPLES OF GREAT EMPLOYER BRANDS: GET INSPIRED L’Oreal. A great example of digital employer branding comes from L’Oreal who needed help raising global awareness of the brand culture and what it’s like to work there. Recognizing that 70% of their LinkedIn page followers were interested in job opportunities, L’Oreal leveraged hitting the 300,000 follower mark moment andcreated the
SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Employee Engagement / Motivation & Leadership. ITA Group. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. 2021 PREDICTIONS FOR BUILDING THE BEST CHANNEL PARTNERAUTHOR: ELLENLINKENHOKER
After a year of so much change and evolution (thanks COVID-19 and your pandemic bulldozer), we’re all left with an incredible opportunity to innovate even further on our channel partner programs. That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. Partner 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH June is Employee Wellbeing Month! At a time when more than half of Americans say the pandemic has negatively affected their mental health, employees need (and increasingly demand) additional support from their employers.. To truly build a more resilient workforce in 2021 and beyond, employers should prioritize wellbeing, which is the state of being comfortable, healthy and happy. HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE 5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
EXAMPLES OF GREAT EMPLOYER BRANDS: GET INSPIRED L’Oreal. A great example of digital employer branding comes from L’Oreal who needed help raising global awareness of the brand culture and what it’s like to work there. Recognizing that 70% of their LinkedIn page followers were interested in job opportunities, L’Oreal leveraged hitting the 300,000 follower mark moment andcreated the
SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Employee Engagement / Motivation & Leadership. ITA Group. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one 2021 PREDICTIONS FOR BUILDING THE BEST CHANNEL PARTNER After a year of so much change and evolution (thanks COVID-19 and your pandemic bulldozer), we’re all left with an incredible opportunity to innovate even further on our channel partner programs. That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. Partner EXAMPLES OF GREAT EMPLOYER BRANDS: GET INSPIRED L’Oreal. A great example of digital employer branding comes from L’Oreal who needed help raising global awareness of the brand culture and what it’s like to work there. Recognizing that 70% of their LinkedIn page followers were interested in job opportunities, L’Oreal leveraged hitting the 300,000 follower mark moment andcreated the
3 EVENT DESIGN PRINCIPLES TO RELY ON FOR YOUR Set expectations about your virtual event and be transparent about how it will not be the same as the live event. But that doesn’t mean it’s any less useful. Communicate up front how you will deliver on objectives in a different way. Update the event website and communicate to attendees that the event is going virtual, the reasonfor the
HOW TO IMPLEMENT SKILLS DEVELOPMENT TRAINING PROGRAMS FOR We break down the four key phases for a successful skills development strategy, including practical examples of how we’ve partnered with organizations to execute on their skills development program. THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE While you can’t force motivation, you can inspire it. 5. Belonging. No one wants to be left in the dugout while the team is playing. Everyone wants to feel like a part of the team, and that’s no different for salespeople. Belonging and feeling like a part of a team is a powerful intrinsic motivator. GROWING & RETAINING BUSINESS THROUGH CHANNEL PARTNERS Digital channels account for almost 80% of budgets in 2020. Next year, 74% expect to spend more on digital advertising and 66% on paid search. B2C marketers are more optimistic about budget hikes than their B2B counterparts; for example, 78% of the former group say they will spend more on digital advertising in 2021, compared to 69% of thelatter.
THE MOST EFFECTIVE EMPLOYEE RETENTION STRATEGIES YOU’RE Autonomous recognition is more systematic or performance-based. Consolidate the view. You’re probably doing a lot of little things to let employees know they’re doing a good job, but to really impact employee retention, they really have to see the big picture and all the benefits they’re getting. And this needs to happen more thanonce a
HOW TO CREATE AN EFFECTIVE, OSHA-APPROVED SAFETY INCENTIVE Rather, OSHA recommends incentive programs that reward for employee participation in safety program activities and evaluations, completion of employee training, and safety walkthroughs and identification of hazards. In other words, “the rule does not prohibit disciplinary programs. However, employers must not use disciplinary action, or the INCENTIVE TRAVEL PROGRAM DESIGN: EVERYTHING YOU NEED TO Incentive Travel Program Design: Everything You Need to Know. Incentive travel works—but only if you’re doing it right. Unless you’re taking the time to design your incentive program to engage every one of your participants, you’re missing out on an incredible opportunity to motivate and align your team. According to a study bythe
THE IMPORTANCE OF ADVOCACY MARKETING IN YOUR COMMUNICATION The Importance of Advocacy Marketing in Your Communication Strategy. In today’s world, with rapidly changing technologies and the ever-increasing messaging clutter it can create, brand advocacy is becoming more crucial. It’s shown in study after study that trust in companies and the effectiveness of brand-based messaging isdecreasing.
ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
THE EVOLUTION OF HR: WHERE IT’S BEEN AND FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE CRITICAL TOUCHPOINTS IN THE EMPLOYEE EXPERIENCE YOU DON’T Critical Touchpoints in the Employee Experience You Don’t Want to Skip. Just like the customer experience, the employee experience is key to attracting, retaining and delighting your team members. It is the sum of everything an employee experiences throughout his or her connection to the organization—every employee interaction, from the HOW TO CREATE AN EFFECTIVE, OSHA-APPROVED SAFETY INCENTIVE Rather, OSHA recommends incentive programs that reward for employee participation in safety program activities and evaluations, completion of employee training, and safety walkthroughs and identification of hazards. In other words, “the rule does not prohibit disciplinary programs. However, employers must not use disciplinary action, or the BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
THE EVOLUTION OF HR: WHERE IT’S BEEN AND FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE CRITICAL TOUCHPOINTS IN THE EMPLOYEE EXPERIENCE YOU DON’T Critical Touchpoints in the Employee Experience You Don’t Want to Skip. Just like the customer experience, the employee experience is key to attracting, retaining and delighting your team members. It is the sum of everything an employee experiences throughout his or her connection to the organization—every employee interaction, from the HOW TO CREATE AN EFFECTIVE, OSHA-APPROVED SAFETY INCENTIVE Rather, OSHA recommends incentive programs that reward for employee participation in safety program activities and evaluations, completion of employee training, and safety walkthroughs and identification of hazards. In other words, “the rule does not prohibit disciplinary programs. However, employers must not use disciplinary action, or the BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: THE EVOLUTION OF HR: WHERE IT’S BEEN AND The Future for HR Leaders. SHRM points out that, "Tomorrow's HR leaders will need to be bigger, broader thinkers, and they'll have to be tech-savvy and nimble enough to deal with an increasingly agile and restless workforce." Gartner agrees saying HR leaders will need to be "more flexible and responsive to changing employee needs." FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE While you can’t force motivation, you can inspire it. 5. Belonging. No one wants to be left in the dugout while the team is playing. Everyone wants to feel like a part of the team, and that’s no different for salespeople. Belonging and feeling like a part of a team is a powerful intrinsic motivator. HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely HOW TO IMPLEMENT SKILLS DEVELOPMENT TRAINING PROGRAMS FOR We break down the four key phases for a successful skills development strategy, including practical examples of how we’ve partnered with organizations to execute on their skills development program. THE SECRET TO SUCCESSFULLY INSPIRING EMPLOYEE The Secret to Successfully Inspiring Employee Advocacy. According to a Forbes article, fewer than 50% of employees believe in their company’s brand idea, and even less are actually equipped to deliver on it. The old model of focusing primarily on the external message and media, at best, leaves teams disconnected, and, at worst, dismissiveor
CULTURE: THE HEART OF A SUCCESSFUL HEALTHCARE ORGANIZATION That’s where culture comes in. Healthcare leaders must step up to create a supportive, comfortable atmosphere for nurses and physicians or they’ll see a formidable financial impact. And the facts don’t lie: $58,000 is lost with the turnover of one nurse. $1.3 million BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 5 BIG-NAME ORGANIZATIONAL CULTURE EXAMPLES THAT WIN THE Christina is an experienced leader with a passion for improving the employee experience, employee engagement and workplace culture. Few things excite her as much as an opportunity to try something unfamiliar (be that a project, development opportunity, travel destination, food, drink or otherwise), though digging in to a research project is a close second. LET’S SPILL THE TEA ON GENERATION Z: 5 THINGS YOU NEED TO It’s expected that 36% of the global population will come from Gen Z as early as 2020. 4. They Like SnapChat—But They Love Face-to-Face. Even though Generation Z is the first fully digital generation, they want human elements at work. In fact, 72% of Generation Z want to communicate face-to-face at work. ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. 2021 PREDICTIONS FOR BUILDING THE BEST CHANNEL PARTNERAUTHOR: ELLENLINKENHOKER
After a year of so much change and evolution (thanks COVID-19 and your pandemic bulldozer), we’re all left with an incredible opportunity to innovate even further on our channel partner programs. That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. Partner DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Employee Engagement / Motivation & Leadership. ITA Group. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one EXAMPLES OF GREAT EMPLOYER BRANDS: GET INSPIRED L’Oreal. A great example of digital employer branding comes from L’Oreal who needed help raising global awareness of the brand culture and what it’s like to work there. Recognizing that 70% of their LinkedIn page followers were interested in job opportunities, L’Oreal leveraged hitting the 300,000 follower mark moment andcreated the
ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. 2021 PREDICTIONS FOR BUILDING THE BEST CHANNEL PARTNERAUTHOR: ELLENLINKENHOKER
After a year of so much change and evolution (thanks COVID-19 and your pandemic bulldozer), we’re all left with an incredible opportunity to innovate even further on our channel partner programs. That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. Partner DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Employee Engagement / Motivation & Leadership. ITA Group. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one EXAMPLES OF GREAT EMPLOYER BRANDS: GET INSPIRED L’Oreal. A great example of digital employer branding comes from L’Oreal who needed help raising global awareness of the brand culture and what it’s like to work there. Recognizing that 70% of their LinkedIn page followers were interested in job opportunities, L’Oreal leveraged hitting the 300,000 follower mark moment andcreated the
2021 PREDICTIONS FOR BUILDING THE BEST CHANNEL PARTNER After a year of so much change and evolution (thanks COVID-19 and your pandemic bulldozer), we’re all left with an incredible opportunity to innovate even further on our channel partner programs. That’s why I’ve put together six focus areas we predict the best channel partner programs will adopt in 2021 to continue to flourish. Partner TRENDS SHAPING THE FUTURE OF EMPLOYEE EXPERIENCE IN 2021 Employee Engagement. Event Trends. Customer Loyalty. Incentive Travel Experiences. Motivation & Leadership. In the year 2021, we’re predicting efforts to refine and enhance the employee experience will continue to be a top area of focus for leaders everywhere. And they should—companies that have a dedicated focus on employee experiencetend
CRITICAL TOUCHPOINTS IN THE EMPLOYEE EXPERIENCE YOU DON’T Critical Touchpoints in the Employee Experience You Don’t Want to Skip. Just like the customer experience, the employee experience is key to attracting, retaining and delighting your team members. It is the sum of everything an employee experiences throughout his or her connection to the organization—every employee interaction, from the THE MOST EFFECTIVE EMPLOYEE RETENTION STRATEGIES YOU’RE Autonomous recognition is more systematic or performance-based. Consolidate the view. You’re probably doing a lot of little things to let employees know they’re doing a good job, but to really impact employee retention, they really have to see the big picture and all the benefits they’re getting. And this needs to happen more thanonce a
3 EVENT DESIGN PRINCIPLES TO RELY ON FOR YOUR Set expectations about your virtual event and be transparent about how it will not be the same as the live event. But that doesn’t mean it’s any less useful. Communicate up front how you will deliver on objectives in a different way. Update the event website and communicate to attendees that the event is going virtual, the reasonfor the
FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
6 WAYS TO CHANGE YOUR WORK CULTURE Christina is an experienced leader with a passion for improving the employee experience, employee engagement and workplace culture. Few things excite her as much as an opportunity to try something unfamiliar (be that a project, development opportunity, travel destination, food, drink or otherwise), though digging in to a research project is a close second. 5 TRIED-AND-TRUE METHODS OF EMPLOYEE LEAD GENERATION 5 Tried-and-True Methods of Employee Lead Generation. Sales is the center of the universe. Sales drives growth, boosts revenue and keeps the computers humming. While sales might be the engine of your company, marketing is the gasoline that keeps it running. Today, marketers are in sales, too. THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE While you can’t force motivation, you can inspire it. 5. Belonging. No one wants to be left in the dugout while the team is playing. Everyone wants to feel like a part of the team, and that’s no different for salespeople. Belonging and feeling like a part of a team is a powerful intrinsic motivator. THE IMPORTANCE OF ADVOCACY MARKETING IN YOUR The Importance of Advocacy Marketing in Your Communication Strategy. In today’s world, with rapidly changing technologies and the ever-increasing messaging clutter it can create, brand advocacy is becoming more crucial. It’s shown in study after study that trust in companies and the effectiveness of brand-based messaging isdecreasing.
ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one person sat silently and attentively throughout, never ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one person sat silently and attentively throughout, neverCAREERS | ITA GROUP
Proud number-crunchers, techies and creatives. Process mavens, doers and dreamers. Innovators, collaborators and leaders. At ITA Group, our team’s eclectic passions and talents are what make us the engagement solutions agency of choice for some of the world’s most dynamicbrands.
EVENT TRENDS YOU NEED TO KNOW FOR 2020 Event Trends You Need to Know for 2020. The global pandemic has radically upended the trends that shape the current and future event industry. While we wrote about some of these trends at the end of 2019, many have been drastically shifted by coronavirus disruption while others are brand new. Take a look at what we see trending inevents as we
CUSTOMER EXPERIENCE
How consumers connect with brands has been analyzed for centuries. But not like this. Around-the-clock access to personalized consumer data gives you the ability to develop data-driven strategies that capture qualified leads, accelerate leads through the buying journey and personalize the experience to form stronger connections between consumers and your brand. 2021 EVENT CATERING TRENDS 2021 Event Catering Trends. Above: Attendees try self-serve sous vide food station. It’s probably fair to say that 2020 has been a tough year for most of us. It’s been filled with uncertainty and changes to the fundamental routines that we’ve built for ourselves. For the event catering industry, it was our most challenging time to date. SHORT-TERM PREDICTIONS FOR LIVE EVENTS IN 2021 As comfort levels improve, more clients are considering holding in-person events. Along with on-site testing to other safety protocols, take a look at our predictions for live events this year. YOUR VIRTUAL EVENT COLLECTION To reimagine events in a virtual space, you’ll need the latest strategies, content and design tips and data-capture best practices. Included in the comprehensive Virtual Events Collection are nine resources to help you electrify attendees and deliver on your organizational goals. FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
REIMAGINING THE FUTURE OF YOUR INCENTIVE TRAVEL PROGRAM Constantly evolving and changing up your incentive travel not only makes planning the trip more fun, but it also makes for uniquely personalized journey for your winners year after year. CONSIDERATIONS FOR DECIDING WHEN TO RETURN TO LIVE EVENTS How do you know when the time is right to bring back live events? Consider these ideas to help you make the decision that is right for your business and your attendees. USING DATA TO BUILD HYPER-PERSONALIZED Analyzing where your attendees fall into segments, or personas, can inform a strategic, intentional and personalized engagement journey. ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one person sat silently and attentively throughout, never ITA GROUP | ALIGN AND MOTIVATE YOUR EMPLOYEES, CUSTOMERSITA GROUPOUR WORKINSIGHTSCONTACTEVENTSEMPLOYEE EXPERIENCE Driven by data, steered by experts and custom crafted, ITA Group provides integrated engagement solutions that uniquely align, motivate and inspire your employees, channel partners and customers. DEVELOPING A CULTURE OF SAFETY IN HEALTHCARE BABY BOOMERS TO GEN Z: WHAT TO KNOW ABOUT EMPLOYEE The ground-breaking CMB research study—which leveraged social psychology and advanced analytics to evaluate drivers of employee engagement and motivation—surveyed nearly 1,500 full-time workers at U.S.-based corporations throughout a variety of industries. The research found that there are three types of psychological benefits that are key to driving employee engagement: 30 UNIQUE WAYS TO CELEBRATE EMPLOYEE WELLBEING MONTH 30 Unique Ways to Celebrate Employee Wellbeing Month. June is Employee Wellbeing Month! Smart companies know paying attention to employee wellbeing doesn’t stop at 5 p.m. A healthy company culture drives employee productivity and increases engagement, which creates better businesses. With work-life balance challenges more prevalent than ever HOW TO PROMOTE ROLE MASTERY AMONG EMPLOYEES No organization can force its employees to want to become masters in their role—but smart organizations create an environment that fosters this pursuit. Our ebook, 50+ Ways to Motivate Your Employees for Measurable Results, is filled with insights from ITA Group as well as social scientist and New York Times bestselling author, Dan Ariely FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
5 WAYS TO GET UP TO SPEED WITH B2B DISTRIBUTOR 5. Effectively Incorporate Email Marketing. New marketing technologies make it easier than ever to divvy up a larger audience into multiple smaller ones. Once your audience is segmented, bring email marketing into the picture. Get granular and send smaller batches of emails to more targeted audiences. THE SECRET TO SALES SUCCESS LIES IN THE HUMAN The Secret to Sales Success Lies In the Human Connection. Maya Angelou was a giant personality of deep wisdom, humor and warmth. She had a unique ability to connect with people from all walks of life by exuding genuine interest, understanding and above all, warmth. She lived by her own adage, “People won’t remember what you said ordid
THE 8 INTRINSIC MOTIVATORS THAT REALLY INSPIRE SUPPORT AND RECOGNIZE INTROVERTED AND QUIET Support and Recognize Introverted and Quiet Employees. Think about the last meeting you were in. It was likely led by one of your coworkers and offered a chance for discussion at the end. Your department head had a few insights to add; another colleague complemented the idea; and one person sat silently and attentively throughout, neverCAREERS | ITA GROUP
Proud number-crunchers, techies and creatives. Process mavens, doers and dreamers. Innovators, collaborators and leaders. At ITA Group, our team’s eclectic passions and talents are what make us the engagement solutions agency of choice for some of the world’s most dynamicbrands.
EVENT TRENDS YOU NEED TO KNOW FOR 2020 Event Trends You Need to Know for 2020. The global pandemic has radically upended the trends that shape the current and future event industry. While we wrote about some of these trends at the end of 2019, many have been drastically shifted by coronavirus disruption while others are brand new. Take a look at what we see trending inevents as we
CUSTOMER EXPERIENCE
How consumers connect with brands has been analyzed for centuries. But not like this. Around-the-clock access to personalized consumer data gives you the ability to develop data-driven strategies that capture qualified leads, accelerate leads through the buying journey and personalize the experience to form stronger connections between consumers and your brand. 2021 EVENT CATERING TRENDS 2021 Event Catering Trends. Above: Attendees try self-serve sous vide food station. It’s probably fair to say that 2020 has been a tough year for most of us. It’s been filled with uncertainty and changes to the fundamental routines that we’ve built for ourselves. For the event catering industry, it was our most challenging time to date. SHORT-TERM PREDICTIONS FOR LIVE EVENTS IN 2021 As comfort levels improve, more clients are considering holding in-person events. Along with on-site testing to other safety protocols, take a look at our predictions for live events this year. YOUR VIRTUAL EVENT COLLECTION To reimagine events in a virtual space, you’ll need the latest strategies, content and design tips and data-capture best practices. Included in the comprehensive Virtual Events Collection are nine resources to help you electrify attendees and deliver on your organizational goals. FINDING THE TARGET: MARKETING AND GENERATIONAL Finding the Target: Marketing and Generational Differences. No customer is the same. We aim for their attention and try to keep it with nurturing approaches, all in the hopes they bite and commit to a product. This becomes even more complicated when you understand that along with every customer being an individual, they also fit into agroup
REIMAGINING THE FUTURE OF YOUR INCENTIVE TRAVEL PROGRAM Constantly evolving and changing up your incentive travel not only makes planning the trip more fun, but it also makes for uniquely personalized journey for your winners year after year. CONSIDERATIONS FOR DECIDING WHEN TO RETURN TO LIVE EVENTS How do you know when the time is right to bring back live events? Consider these ideas to help you make the decision that is right for your business and your attendees. USING DATA TO BUILD HYPER-PERSONALIZED Analyzing where your attendees fall into segments, or personas, can inform a strategic, intentional and personalized engagement journey. OUR FAMILY OF COMPANIES * " class="is-active">ITA Group * Chadwick Martin Bailey* Hartmann Studios
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ITA Group provides integrated engagement solutions that uniquely motivate and inspire your employees, channel partners and customers. Fueled by data, steered by experts and custom crafted for your unique business challenges, engagement solutions by ITA Group deliver results you can count on day after day.EVENTS
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—CHRISTINA ORTEGA, SALES AND TECHNICAL ENABLEMENT, CONGA THE ‘WOW’ FACTOR We trust ITA Group, because they provide a “wow” experience for our participants, along with effective program operation and budget control, while ensuring our attendees' safety. —PRESIDENT, PC BROKERAGE SERVICES PARTNERSHIP AT ITS BEST We appreciate working with people who are really good at what they do, and ITA Group is the best. —CEO, HOLMES MURPHY & ASSOCIATES INTEGRITY TO THE CORE ITA Group operates with such integrity. They made that very clear while going through the initial proposal to transition the program. It was that integrity that helped a great deal in making the final decision to move the program. —PROJECT MANAGER, TELECOMMUNICATIONS COMPANYGOALS=MET
With great dealership involvement, we accomplished several amazing milestones including strong revenue and profitability growth. ITA Group is an important strategic partner and plays a big role in helping us deliver our important marketing efforts. —VP MARKETING & MERCHANDISINGCONFIDENCE BOOSTER
This is the most confident I have ever felt about a program. Never any worries or concerns as we always knew it would be taken care of to our satisfaction—and it was always above and beyond service. A pleasure to work with this team. —EXECUTIVE ASSISTANT EXPLORE OUR CLIENT STORIESOUR STORY
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ITA GROUP EXPANDS GLOBAL OPERATIONS WITH THE INCORPORATION OF ITAGROUP EUROPE
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