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REPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: WEBINAR
Cost. This Webinar is free to members of INMA: Log in now and register for the Webinar. Check to see if your company is a Corporate Member (request to be added to the membership) Join INMA as a member and register for the Webinar. For all inquiries, send an e-mail to Krista Avedikian at krista.avedikian@inma.org. INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA ELEVATE SCHOLARSHIPS Criteria: INMA and the Google News Initiative will award up to 30 Elevate Scholarships based on the applicant’s needs, aspirations, barriers, and the stories they tell in the application process. Who should apply: The Elevate Scholarship is for those in early- to mid-level career positions at a news media company. These positions might include marketing coordinators, writers, Web developersINMA: BEST PRACTICE
Print: As a digital-only, investigative and long-form news outlet based in South Africa, Daily Maverick has made a habit of contrarian moves in the decade of our existence. The launch of our weekly print publication was no different. While paid-for titles in South Africa had shown a drop in circulation of around 50% in the last 5INMA: BEST PRACTICE
Data and Research: Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. Conversion from free to paid …INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print.REPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: WEBINAR
Cost. This Webinar is free to members of INMA: Log in now and register for the Webinar. Check to see if your company is a Corporate Member (request to be added to the membership) Join INMA as a member and register for the Webinar. For all inquiries, send an e-mail to Krista Avedikian at krista.avedikian@inma.org. INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA ELEVATE SCHOLARSHIPS Criteria: INMA and the Google News Initiative will award up to 30 Elevate Scholarships based on the applicant’s needs, aspirations, barriers, and the stories they tell in the application process. Who should apply: The Elevate Scholarship is for those in early- to mid-level career positions at a news media company. These positions might include marketing coordinators, writers, Web developersINMA: BEST PRACTICE
Print: As a digital-only, investigative and long-form news outlet based in South Africa, Daily Maverick has made a habit of contrarian moves in the decade of our existence. The launch of our weekly print publication was no different. While paid-for titles in South Africa had shown a drop in circulation of around 50% in the last 5INMA: BEST PRACTICE
Data and Research: Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. Conversion from free to paid …INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print. INMA: INTERNATIONAL NEWS MEDIA ASSOCIATION The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestREPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: PRESENTATIONS
INMA archives all presentations from association conferences, study tours, master classes, and Webinars. Enjoy 2,000+ presentations, sorted by topic, event, and year. INMA: NBC STREAMS HOLIDAY SHOPPING EVENT FROM PANDEMIC T he assignment was to create a shoppable streaming event, leveraging platforms across linear, digital, and streaming — all while abiding by COVID-19 protocols and keeping our staff safe. This project, “Peacock Presents: Holiday Steals & Deals with Jill Martin,” was the first time we had ever brought Today’s “Steals & Deals” shoppable segments to a streaming environment.INMA: WEBINARS
Declan Owens, Digital Analytics Expert, Piano. Consumer data intelligence is key to any decision made in a news media company. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, content and audience teams need to ensure they have the right technology and toolsto
INMA: FOCUS ON CUSTOMER EXPERIENCE, VALUE PROPOSITION W e recently described how active management of the print/digital relationship is critical to planning for the likely and eventual transition to a digital-centric future of the newspaper industry.. In this post, we will cover the fourth component of the seven-lever digital subscription framework: the customer experience (CX)/valueproposition.
INMA: EDITORIAL AND PRODUCT TEAMS MUST WORK TOGETHER TO There are two key planks to building a sustainable digital news consumer revenue business: Getting subscribers and keeping them. The second is more difficult but more important for publishers. Teamwork between two key departments is crucial on the frontline of INMA: PA MEDIA’S EXPLORE PLATFORM STREAMLINES ACCESS TO P A Media has no shortage of content. But in 2019, the London-based media company was concerned that not all its content was reaching the right customers. Each week, the national news agency for UK and Ireland provides some 1 million words, 3,000 pictures, 500 videos, and more than 100 graphics for media and digital brands around the world — and that’s just on an average week. INMA: SCMP SIGNAL IMPROVES AD TARGETING WITH BRAND SUITABILITY SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in some cases. INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestINMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership toINMA: WEBINAR
Cost. This Webinar is free to members of INMA: Log in now and register for the Webinar. Check to see if your company is a Corporate Member (request to be added to the membership) Join INMA as a member and register for the Webinar. For all inquiries, send an e-mail to Krista Avedikian at krista.avedikian@inma.org. INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. DuringINMA: BEST PRACTICE
The build began in February 2020 and took four months to build. We launched to market in Signal in May 2020. This build was a cross departmental effort including Data, Product, Technology and the Commercial team. Three components were necessary 1) Sentiment analysis 2) Sensitive keywords tagging and 3) article readability analysis.INMA: BEST PRACTICE
Print: As a digital-only, investigative and long-form news outlet based in South Africa, Daily Maverick has made a habit of contrarian moves in the decade of our existence. The launch of our weekly print publication was no different. While paid-for titles in South Africa had shown a drop in circulation of around 50% in the last 5INMA: BEST PRACTICE
Data and Research: Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. Conversion from free to paid …INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print. INMA: ABOUT GRZEGORZ PIECHOTA The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestINMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership toINMA: WEBINAR
Cost. This Webinar is free to members of INMA: Log in now and register for the Webinar. Check to see if your company is a Corporate Member (request to be added to the membership) Join INMA as a member and register for the Webinar. For all inquiries, send an e-mail to Krista Avedikian at krista.avedikian@inma.org. INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. DuringINMA: BEST PRACTICE
The build began in February 2020 and took four months to build. We launched to market in Signal in May 2020. This build was a cross departmental effort including Data, Product, Technology and the Commercial team. Three components were necessary 1) Sentiment analysis 2) Sensitive keywords tagging and 3) article readability analysis.INMA: BEST PRACTICE
Print: As a digital-only, investigative and long-form news outlet based in South Africa, Daily Maverick has made a habit of contrarian moves in the decade of our existence. The launch of our weekly print publication was no different. While paid-for titles in South Africa had shown a drop in circulation of around 50% in the last 5INMA: BEST PRACTICE
Data and Research: Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. Conversion from free to paid …INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print. INMA: ABOUT GRZEGORZ PIECHOTA The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA: INTERNATIONAL NEWS MEDIA ASSOCIATION The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA: VIRTUAL GLOBAL MEDIA AWARDS CELEBRATION CONNECTS 1 day ago · L ast week, INMA announced the winners of the 2021 Global Media Awards competition, rounding off the 91st Annual INMA World Congress of News Media held virtually throughout May.. After experiencing nine years of Global Media Awards events held across the world, I’m happy to report that the spirit of the competition has not wavered amid the pandemic-prompted transition to a virtualbroadcast.
INMA: DAILY MAVERICK WEBINARS GENERATE REVENUE, BOOST 12 hours ago · W hen South Africa went into lockdown in March 2020, our team at the Daily Maverick wanted to find a way to remain connected and engaged with our audience. In April, we launched the first of our Webinars, bringing a fresh platform for live interaction with regular and new readers.. In just under a year, with 82 Webinars successfully hosted, Daily Maverick has broken ground as an industryINMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: NORTH AMERICA DIVISION BOARD OF DIRECTORS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA: NBC STREAMS HOLIDAY SHOPPING EVENT FROM PANDEMIC T he assignment was to create a shoppable streaming event, leveraging platforms across linear, digital, and streaming — all while abiding by COVID-19 protocols and keeping our staff safe. This project, “Peacock Presents: Holiday Steals & Deals with Jill Martin,” was the first time we had ever brought Today’s “Steals & Deals” shoppable segments to a streaming environment. INMA: EDITORIAL AND PRODUCT TEAMS MUST WORK TOGETHER TO There are two key planks to building a sustainable digital news consumer revenue business: Getting subscribers and keeping them. The second is more difficult but more important for publishers. Teamwork between two key departments is crucial on the frontline of INMA: SCMP SIGNAL IMPROVES AD TARGETING WITH BRAND SUITABILITY SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in some cases. INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestINMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. DuringINMA: BEST PRACTICE
The build began in February 2020 and took four months to build. We launched to market in Signal in May 2020. This build was a cross departmental effort including Data, Product, Technology and the Commercial team. Three components were necessary 1) Sentiment analysis 2) Sensitive keywords tagging and 3) article readability analysis. INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: BEST PRACTICE
Data and Research: Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. Conversion from free to paid …INMA: BEST PRACTICE
Print: As a digital-only, investigative and long-form news outlet based in South Africa, Daily Maverick has made a habit of contrarian moves in the decade of our existence. The launch of our weekly print publication was no different. While paid-for titles in South Africa had shown a drop in circulation of around 50% in the last 5INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print. INMA: ABOUT GRZEGORZ PIECHOTA The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestINMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. DuringINMA: BEST PRACTICE
The build began in February 2020 and took four months to build. We launched to market in Signal in May 2020. This build was a cross departmental effort including Data, Product, Technology and the Commercial team. Three components were necessary 1) Sentiment analysis 2) Sensitive keywords tagging and 3) article readability analysis. INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: BEST PRACTICE
Data and Research: Each participating publisher has set its own north star targets for digital subscriptions they want to achieve by the end of 2024. As a general idea, the publishers aim to cover by then 100% of their newsroom cost with digital subscription revenues. Today, they reach less than 20% of these targets. Conversion from free to paid …INMA: BEST PRACTICE
Print: As a digital-only, investigative and long-form news outlet based in South Africa, Daily Maverick has made a habit of contrarian moves in the decade of our existence. The launch of our weekly print publication was no different. While paid-for titles in South Africa had shown a drop in circulation of around 50% in the last 5INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print. INMA: ABOUT GRZEGORZ PIECHOTA The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestEVENTS - INMA
Methodologies To Launch and Innovate Products 02-16 December 2021. View All Master Classes. Conferences. 15 Jul. Asia/Pacific News Media Summit 15-16 July 2021. 12 Aug. South Asia Media Summit 12-13 August 2021. 26 Aug. Latin America Media Summit 26-27 August 2021.INMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership toINMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: NORTH AMERICA DIVISION BOARD OF DIRECTORS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and INMA: NBC STREAMS HOLIDAY SHOPPING EVENT FROM PANDEMIC T he assignment was to create a shoppable streaming event, leveraging platforms across linear, digital, and streaming — all while abiding by COVID-19 protocols and keeping our staff safe. This project, “Peacock Presents: Holiday Steals & Deals with Jill Martin,” was the first time we had ever brought Today’s “Steals & Deals” shoppable segments to a streaming environment.INMA: WEBINARS
Declan Owens, Digital Analytics Expert, Piano. Consumer data intelligence is key to any decision made in a news media company. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, content and audience teams need to ensure they have the right technology and toolsto
INMA: EDITORIAL AND PRODUCT TEAMS MUST WORK TOGETHER TO There are two key planks to building a sustainable digital news consumer revenue business: Getting subscribers and keeping them. The second is more difficult but more important for publishers. Teamwork between two key departments is crucial on the frontline of INMA: SCMP SIGNAL IMPROVES AD TARGETING WITH BRAND SUITABILITY SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in some cases. INMA: PA MEDIA’S EXPLORE PLATFORM STREAMLINES ACCESS TO PA Media has no shortage of content. But in 2019, the London-based media company was concerned that not all its content was reaching the right customers. Each week, the national news agency for UK and Ireland provides some 1 million words, 3,000 pictures, 500 INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andREPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and INMA ELEVATE SCHOLARSHIPS Criteria: INMA and the Google News Initiative will award up to 30 Elevate Scholarships based on the applicant’s needs, aspirations, barriers, and the stories they tell in the application process. Who should apply: The Elevate Scholarship is for those in early- to mid-level career positions at a news media company. These positions might include marketing coordinators, writers, Web developersINMA: WEBINARS
Declan Owens, Digital Analytics Expert, Piano. Consumer data intelligence is key to any decision made in a news media company. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, content and audience teams need to ensure they have the right technology and toolsto
INMA GLOBAL MEDIA AWARDS The INMA Global Media Awards competition rewards the best ideas to energize news brands, create new products, engage audiences, grow revenue, develop customer insights, and instill innovation. Entry deadline is January 24, 2020. The Global Media Awards Dinner is April 28, 2020, in the Opera Ballroom of Paris' Le Grand - Intercontinental.INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print.INMA: BEST PRACTICE
All these editorials were aimed at informing the population about the results of the study. To date, 95 meetings have been held with advertisers, generating a financial result for Grupo RBS of BRL 5 million through the sale of advertising space. ‘Persona’ fostered an increase in the knowledge of the Gaucho population and made GrupoRBS a
REPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and INMA ELEVATE SCHOLARSHIPS Criteria: INMA and the Google News Initiative will award up to 30 Elevate Scholarships based on the applicant’s needs, aspirations, barriers, and the stories they tell in the application process. Who should apply: The Elevate Scholarship is for those in early- to mid-level career positions at a news media company. These positions might include marketing coordinators, writers, Web developersINMA: WEBINARS
Declan Owens, Digital Analytics Expert, Piano. Consumer data intelligence is key to any decision made in a news media company. And with third-party cookies going away and the walled gardens continuing to drive incredible performance through opted-in users, content and audience teams need to ensure they have the right technology and toolsto
INMA GLOBAL MEDIA AWARDS The INMA Global Media Awards competition rewards the best ideas to energize news brands, create new products, engage audiences, grow revenue, develop customer insights, and instill innovation. Entry deadline is January 24, 2020. The Global Media Awards Dinner is April 28, 2020, in the Opera Ballroom of Paris' Le Grand - Intercontinental.INMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: RESEARCH PROJECT Overview. According to an October 2016 survey by MarketingSherpa, 82 percent of U.S. internet users trust print ads when making a purchase decision, more than any other medium. The highest ranking online format, search ads, clocks in at 61 percent, while only 25 percent of Americans trust pop-ups. national media print.INMA: BEST PRACTICE
All these editorials were aimed at informing the population about the results of the study. To date, 95 meetings have been held with advertisers, generating a financial result for Grupo RBS of BRL 5 million through the sale of advertising space. ‘Persona’ fostered an increase in the knowledge of the Gaucho population and made GrupoRBS a
REPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020. INMA: VIRTUAL GLOBAL MEDIA AWARDS CELEBRATION CONNECTS 2 hours ago · L ast week, INMA announced the winners of the 2021 Global Media Awards competition, rounding off the 91st Annual INMA World Congress of News Media held virtually throughout May.. After experiencing nine years of Global Media Awards events held across the world, I’m happy to report that the spirit of the competition has not wavered amid the pandemic-prompted transition to a virtualbroadcast.
INMA: JULY INMA APAC SUMMIT FOCUSES ON EVOLVING NEWS MEDIA 2 hours ago · T he International News Media Association (INMA) will conduct an Asia/Pacific News Media Summit July 15-16 focused on interpreting the “new normal” that the pandemic has revealed for the media business.. The Asia/Pacific News Media Summit is free, and companies may sign up an unlimited number of delegates. Complete Summit information, including online registration, may be INMA: INTERNATIONAL NEWS MEDIA ASSOCIATION The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestINMA: WEBINARS
9 June 2021. A View of the Post-Pandemic World from Inside Mediahuis. Gert Ysebaert, CEO, Mediahuis. Mediahuis is an international media company with a wide range of cross-media brands in Belgium, The Netherlands, Luxembourg, The Republic of Ireland, and NorthernIreland.
INMA: MEDIAHUIS IS SETTING THE STAGE FOR GROWTH IN THE 2 hours ago · Mediahuis is a news media company on a mission for independent journalism — the glue between everyone in media, says CEO Gert Ysebaert. “We stand for independent journalism that is crucial for society,” Ysebaert told INMA members in a Webinar on Wednesday. “It is No. 1 in our company, and INMA: NBC STREAMS HOLIDAY SHOPPING EVENT FROM PANDEMIC T he assignment was to create a shoppable streaming event, leveraging platforms across linear, digital, and streaming — all while abiding by COVID-19 protocols and keeping our staff safe. This project, “Peacock Presents: Holiday Steals & Deals with Jill Martin,” was the first time we had ever brought Today’s “Steals & Deals” shoppable segments to a streaming environment. INMA: PA MEDIA’S EXPLORE PLATFORM STREAMLINES ACCESS TO PA Media has no shortage of content. But in 2019, the London-based media company was concerned that not all its content was reaching the right customers. Each week, the national news agency for UK and Ireland provides some 1 million words, 3,000 pictures, 500 INMA: EDITORIAL AND PRODUCT TEAMS MUST WORK TOGETHER TO There are two key planks to building a sustainable digital news consumer revenue business: Getting subscribers and keeping them. The second is more difficult but more important for publishers. Teamwork between two key departments is crucial on the frontline of INMA: SCMP SIGNAL IMPROVES AD TARGETING WITH BRAND SUITABILITY SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in some cases. INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestREPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA: RESEARCH PROJECT 02 Jun Turbocharging Personalisation with Analytics 2 June 2021; 09 Jun A View of the Post-Pandemic World from Inside Mediahuis 9 June 2021; 10 Jun Les Stratégies de Conquête Grâce à l’Abonnement Numérique 10 June 2021; 16 Jun Is Print Dead? The London Evening Standard Talks About the Enduring Power of Its Print Edition 16 June 2021; 23 Jun Designed to Win: San Francisco INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: BEST PRACTICE
Data and Research: Our overall objective was to help safeguard the newsroom and investment in quality journalism, offsetting challenges in advertising, print circulation and distribution. Essential to this objective was an understanding of individual subscribers, with a data-driven lifecycle to revolutionise retention rates. We wanted toreduce …
INMA: BEST PRACTICE
All these editorials were aimed at informing the population about the results of the study. To date, 95 meetings have been held with advertisers, generating a financial result for Grupo RBS of BRL 5 million through the sale of advertising space. ‘Persona’ fostered an increase in the knowledge of the Gaucho population and made GrupoRBS a
INMA: BEST PRACTICE
Digital Subscriptions: Dow Jones has developed a world-class omni-channel marketing initiative in which seven marketing channels have been enabled to acquire prospective customers as well as engage and service existing consumers. The seven channels through which Dow Jones communicates include; email, direct mail, telemarketing, onsite,social media, …
INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestREPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA: RESEARCH PROJECT 02 Jun Turbocharging Personalisation with Analytics 2 June 2021; 09 Jun A View of the Post-Pandemic World from Inside Mediahuis 9 June 2021; 10 Jun Les Stratégies de Conquête Grâce à l’Abonnement Numérique 10 June 2021; 16 Jun Is Print Dead? The London Evening Standard Talks About the Enduring Power of Its Print Edition 16 June 2021; 23 Jun Designed to Win: San Francisco INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: BEST PRACTICE
Data and Research: Our overall objective was to help safeguard the newsroom and investment in quality journalism, offsetting challenges in advertising, print circulation and distribution. Essential to this objective was an understanding of individual subscribers, with a data-driven lifecycle to revolutionise retention rates. We wanted toreduce …
INMA: BEST PRACTICE
All these editorials were aimed at informing the population about the results of the study. To date, 95 meetings have been held with advertisers, generating a financial result for Grupo RBS of BRL 5 million through the sale of advertising space. ‘Persona’ fostered an increase in the knowledge of the Gaucho population and made GrupoRBS a
INMA: BEST PRACTICE
Digital Subscriptions: Dow Jones has developed a world-class omni-channel marketing initiative in which seven marketing channels have been enabled to acquire prospective customers as well as engage and service existing consumers. The seven channels through which Dow Jones communicates include; email, direct mail, telemarketing, onsite,social media, …
INMA: MEMBERS ONLY
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: ABOUT INMA
INMA members are executives at the world's leading news media companies. INMA today has 18,151 members at 800+ companies in 77 countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. Learn More About JoiningINMA.
INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: WEBINARS
9 June 2021. A View of the Post-Pandemic World from Inside Mediahuis. Gert Ysebaert, CEO, Mediahuis. Mediahuis is an international media company with a wide range of cross-media brands in Belgium, The Netherlands, Luxembourg, The Republic of Ireland, and NorthernIreland.
INMA: NBC STREAMS HOLIDAY SHOPPING EVENT FROM PANDEMIC 1 day ago · T he assignment was to create a shoppable streaming event, leveraging platforms across linear, digital, and streaming — all while abiding by COVID-19 protocols and keeping our staff safe. This project, “Peacock Presents: Holiday Steals & Deals with Jill Martin,” was the first time we had ever brought Today’s “Steals & Deals” shoppable segments to a streaming environment. INMA: NORTH AMERICA DIVISION BOARD OF DIRECTORS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and INMA: EDITORIAL AND PRODUCT TEAMS MUST WORK TOGETHER TO 1 day ago · There are two key planks to building a sustainable digital news consumer revenue business: Getting subscribers and keeping them. The second is more difficult but more important for publishers. Teamwork between two key departments is crucial on thefrontline of
INMA: PA MEDIA’S EXPLORE PLATFORM STREAMLINES ACCESS TO 1 day ago · PA Media has no shortage of content. But in 2019, the London-based media company was concerned that not all its content was reaching the right customers. Each week, the national news agency for UK and Ireland provides some 1 million words, 3,000 pictures, 500 INMA: SCMP SIGNAL IMPROVES AD TARGETING WITH BRAND SUITABILITY 1 day ago · SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in somecases.
INMA: FOCUS ON CUSTOMER EXPERIENCE, VALUE PROPOSITION W e recently described how active management of the print/digital relationship is critical to planning for the likely and eventual transition to a digital-centric future of the newspaper industry.. In this post, we will cover the fourth component of the seven-lever digital subscription framework: the customer experience (CX)/valueproposition.
INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestREPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA: RESEARCH PROJECT 02 Jun Turbocharging Personalisation with Analytics 2 June 2021; 09 Jun A View of the Post-Pandemic World from Inside Mediahuis 9 June 2021; 10 Jun Les Stratégies de Conquête Grâce à l’Abonnement Numérique 10 June 2021; 16 Jun Is Print Dead? The London Evening Standard Talks About the Enduring Power of Its Print Edition 16 June 2021; 23 Jun Designed to Win: San Francisco INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: BEST PRACTICE
Data and Research: Our overall objective was to help safeguard the newsroom and investment in quality journalism, offsetting challenges in advertising, print circulation and distribution. Essential to this objective was an understanding of individual subscribers, with a data-driven lifecycle to revolutionise retention rates. We wanted toreduce …
INMA: BEST PRACTICE
All these editorials were aimed at informing the population about the results of the study. To date, 95 meetings have been held with advertisers, generating a financial result for Grupo RBS of BRL 5 million through the sale of advertising space. ‘Persona’ fostered an increase in the knowledge of the Gaucho population and made GrupoRBS a
INMA: BEST PRACTICE
Digital Subscriptions: Dow Jones has developed a world-class omni-channel marketing initiative in which seven marketing channels have been enabled to acquire prospective customers as well as engage and service existing consumers. The seven channels through which Dow Jones communicates include; email, direct mail, telemarketing, onsite,social media, …
INMA: INTERNATIONAL NEWS MEDIA ASSOCIATIONLOG INTOPICSMASTER CLASSESCONFERENCESWEBINARSAWARDS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of bestREPORTS - INMA
Punctuated by best-practice case studies, the report looks at recovery models and advertising forecasts, a platform-by-platform examination into what is expected to happen in advertising, and the challenges and opportunities that lie ahead for news publishers in 2020-2021. Free for Members. US$795 Value. 15 July 2020.INMA: JOIN INMA
Access to INMA's wealth of knowledge and resources is only a few steps away. Get total access to INMA including all blogs, all reports, all best practices, conference discounts, discussion forums, member directory, daily/weekly e-newsletters, and more. Expand membership to INMA: RESEARCH PROJECT 02 Jun Turbocharging Personalisation with Analytics 2 June 2021; 09 Jun A View of the Post-Pandemic World from Inside Mediahuis 9 June 2021; 10 Jun Les Stratégies de Conquête Grâce à l’Abonnement Numérique 10 June 2021; 16 Jun Is Print Dead? The London Evening Standard Talks About the Enduring Power of Its Print Edition 16 June 2021; 23 Jun Designed to Win: San Francisco INMA READERS FIRST INITIATIVE 600+ subscribers to newsletter on the latest in media subscriptions Heading the Readers First Initiative for INMA is Grzegorz (Greg) Piechota, a senior researcher at Oxford and Harvard universities, a senior advisor to Polish media leader Agora, and a member of the INMA Board of Directors. During INMA: EARL J. WILKINSON, EXECUTIVE DIRECTOR AND CEO The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: REPORT
Detailed overview. “Understanding Ad Tech and Its Challenges For News Publishers” ties together the back story of advertising technology to today’s regulatory and legislative focus on the ad tech ecosystem. The report synthesises the investigations, legislative initiatives, privacy aspects, and challenges ahead for publishers andad tech.
INMA: BEST PRACTICE
Data and Research: Our overall objective was to help safeguard the newsroom and investment in quality journalism, offsetting challenges in advertising, print circulation and distribution. Essential to this objective was an understanding of individual subscribers, with a data-driven lifecycle to revolutionise retention rates. We wanted toreduce …
INMA: BEST PRACTICE
All these editorials were aimed at informing the population about the results of the study. To date, 95 meetings have been held with advertisers, generating a financial result for Grupo RBS of BRL 5 million through the sale of advertising space. ‘Persona’ fostered an increase in the knowledge of the Gaucho population and made GrupoRBS a
INMA: BEST PRACTICE
Digital Subscriptions: Dow Jones has developed a world-class omni-channel marketing initiative in which seven marketing channels have been enabled to acquire prospective customers as well as engage and service existing consumers. The seven channels through which Dow Jones communicates include; email, direct mail, telemarketing, onsite,social media, …
INMA: MEMBERS ONLY
The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, andINMA: ABOUT INMA
INMA members are executives at the world's leading news media companies. INMA today has 18,151 members at 800+ companies in 77 countries. Members are typically c-level executives involved in leadership and executive management, advertising, audience, digital, marketing, product development, and research. Learn More About JoiningINMA.
INMA: CONFERENCES
INMA conferences are the ultimate learning experiences for news media professionals looking for strategic overviews of the publishing world - globally, regionally, or by topic such as subscriptions, data, andproduct.
INMA: WEBINARS
9 June 2021. A View of the Post-Pandemic World from Inside Mediahuis. Gert Ysebaert, CEO, Mediahuis. Mediahuis is an international media company with a wide range of cross-media brands in Belgium, The Netherlands, Luxembourg, The Republic of Ireland, and NorthernIreland.
INMA: NBC STREAMS HOLIDAY SHOPPING EVENT FROM PANDEMIC 4 hours ago · T he assignment was to create a shoppable streaming event, leveraging platforms across linear, digital, and streaming — all while abiding by COVID-19 protocols and keeping our staff safe. This project, “Peacock Presents: Holiday Steals & Deals with Jill Martin,” was the first time we had ever brought Today’s “Steals & Deals” shoppable segments to a streaming environment. INMA: NORTH AMERICA DIVISION BOARD OF DIRECTORS The International News Media Association (INMA) is a global community of market-leading news media companies reinventing how they engage audiences and grow revenue in a multi-platform environment. INMA is the news media industry's foremost ideas-sharing network with members connected via conferences, reports, Webinars, virtual meetings, an unparalleled archive of best practices, and INMA: EDITORIAL AND PRODUCT TEAMS MUST WORK TOGETHER TO 4 hours ago · There are two key planks to building a sustainable digital news consumer revenue business: Getting subscribers and keeping them. The second is more difficult but more important for publishers. Teamwork between two key departments is crucial on the frontline of engaging and retaining paying readers INMA: PA MEDIA’S EXPLORE PLATFORM STREAMLINES ACCESS TO 4 hours ago · PA Media has no shortage of content. But in 2019, the London-based media company was concerned that not all its content was reaching the right customers. Each week, the national news agency for UK and Ireland provides some 1 million words, 3,000 pictures, 500 INMA: SCMP SIGNAL IMPROVES AD TARGETING WITH BRAND SUITABILITY 4 hours ago · SCMP’s new brand marketing tool, SCMP Signal, uses three components — sentiment analysis, sensitive keywords tagging, and article readability analysis — to better understand what drives pageviews. Early results show a 40% increase in performance in somecases.
INMA: FOCUS ON CUSTOMER EXPERIENCE, VALUE PROPOSITION 1 day ago · W e recently described how active management of the print/digital relationship is critical to planning for the likely and eventual transition to a digital-centric future of the newspaper industry.. In this post, we will cover the fourth component of the seven-lever digital subscription framework: the customer experience (CX)/value proposition.☰
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Join INMA Login Join INMA3 June 2021
INMA RECOGNISES 58 INITIATIVES WITH TOP PRIZES IN GLOBAL MEDIA AWARDSBy Dawn McMullan
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VIEW THE GLOBAL MEDIA AWARDS RECORDING Thursday recording captures unveiling of first-place winners, revealsBest In Show
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SMART DATA MASTER CLASS NEXT WEEK Speaker lineup complete, will focus on data strategy, audience,advertising
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MEDIAHUIS, LE MONDE, RINGIER ON WEBINAR SLATE 2 Webinars (in English and French) will look at strategy, Big Tech, revenue, subscriptions INMA CORPORATE MEMBERS View all members | 18,107 members in 77countries
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STORIES FROM THE INMA NETWORK INMA’S “BEST IN SHOW” WINNER EXEMPLIFIES RESOURCEFULNESS, COOPERATION IN MEDIA 3 June 2021 By Dawn McMullan LA VOZ DE GALICIA TRANSITIONS PAYWALL MODEL THROUGH PANDEMIC 3 June 2021 By Mauricio Romero WHAT MEDIA CAN LEARN FROM TOILET PAPER ABOUT CONSUMER RESEARCH 2 June 2021 By Michelle Palmer Jones 24SATA PARTNERS WITH MISS7 BRAND ON #PINKYPROMISS NATIVE AD CAMPAIGN 2 June 2021 By Petra Dugandžić, Nives Jekić, Ante Franotović UPCOMING CONFERENCES AND MASTER CLASSES* 08Jun
SMART DATA FOR NEWS MEDIA08-22 June 2021
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ASIA/PACIFIC NEWS MEDIA SUMMIT15-16 July 2021
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SOUTH ASIA MEDIA SUMMIT12-13 August 2021
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LATIN AMERICA MEDIA SUMMIT26-27 August 2021
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DIGITAL READER ENGAGEMENT 07-21 September 2021* 09Sep
WHAT’S NEXT FOR ADVERTISING SALES 09-23 September 2021* 30Sep
30 UNDER 30 AWARDS ANNOUNCEMENT30 September 2021
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PRODUCT AND DATA FOR MEDIA SUMMIT05-19 October 2021
See All Conferences and Master Classes YOUTUBE, NEWSLETTERS UNDERPIN CONTENT MARKETING TRENDS COMING OUT OFPANDEMIC
2 June 2021 By Sean Stanleigh MEDIA’S DIGITAL TRANSFORMATION IS FOLLOWING THESE 10 STEPS 1 June 2021 By L. Carol Christopher INMA GLOBAL MEDIA AWARDS TO BE UNVEILED IN THURSDAY BROADCAST 1 June 2021 By Dawn McMullan MEDIA NEEDS A PLAYBOOK FOR HOW DATA FEEDS DIGITAL TRANSFORMATION 1 June 2021 By Earl J. Wilkinson Load More Stories From the INMA Network UPCOMING WEBINAR: HOW MEDIA TEAMS CAN TURBOCHARGE PERSONALISATIONWITH ANALYTICS
31 May 2021 By Shelley Seale CAN THERE BE PEACE BETWEEN BIG TECH AND NEWS MEDIA? 27 May 2021 By L. Carol Christopher & Dawn McMullan INMA CEO OUTLINES 13 GROWTH PATHS TO MEDIA’S PROFITABLE FUTURE 27 May 2021 By Paula Felps Load More Stories From the INMA Network EKSTRA BLADET TURNS ITS WEB SITE INTO A HOME CINEMA DURING LOCKDOWN 31 May 2021 By Joen Jay Dahl TIMES GROUP CONTINUES EVOLUTION OF INNOVATION THROUGH CULTURE-CHANGING CONVERSATIONS 31 May 2021 By Shelley Seale NEW AUDIENCES, GOOD CONTENT IS NOT 100% DEPENDENT ON NEWS 31 May 2021 By Sergio Sicheri Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network Load More Stories From the INMA Network WHY BECOME A MEMBER?*
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