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HYBRID THEORY
breed. of. digital. services. partner. for brands and agencies, offering flexible solutions, hands-on support and independent managed execution. Why we are different. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.HYBRID THEORY
The Need to Take a Fresh Look at Consumer Data. COVID really means rethinking customer data and journeys from the basics up. Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and socialenvironment.
HYBRID THEORY
Hybrid Theory’s Barcelona hub is the technological nerve centre of the business. It houses our high-performance engineering and data science teams, deploying big data and machine-learning algorithms to process more than 300m online events per day. Meet OurHYBRID THEORY
HYBRID THEORY
Hybrid Theory’s personalised ad was A/B tested against an Avios non-personalised ad and achieved a 6% uplift in traffic and most importantly a 19% uplift in partner exits, showing not only an increase in traffic, but qualified traffic. Average CTR% increased 66% throughout the campaign and achieved results significantly higher thanthe
HYBRID THEORY
To find out more about cookies please visit www.allaboutcookies.org If you would still not like to have ads tailored to your interests, please click on the Opt-Out button below. This will stop you receiving ads by Hybrid Theory. Please note that if using an ad blocker, you will need to disable it to view theHYBRID THEORY
Hybrid Theory worked with a popular US destination marketing organization (DMO) interested in attracting travelers at the early stages of their vacation planning. The DMO was looking to ensure more engagement with their website content and lead-gen forms. The Challenge. With varied social and website content, the client was looking to use these HYBRID THEORY TRAVEL TRACKER Methodology § This data was collected from browse, search, and share data from 18 million websites globally within Hybrid Theory's data network § The data tracks mentions of key terms in Hybrid Theory’s browse, search, and share logs § Over 20 billion log events have beenanalyzed across 6
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You have successfully Opted-Out of Hybrid Theory Cookies You have completed the Opt-Out procedure to not receive targeted advertising from Hybrid Theory in the future. We have placed a ‘do not target’ cookie on your computer, which means that Hybrid Theory will no longer deliver ads to you which are tailored to your preferences. PleaseBROWSING...
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breed. of. digital. services. partner. for brands and agencies, offering flexible solutions, hands-on support and independent managed execution. Why we are different. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.HYBRID THEORY
The Need to Take a Fresh Look at Consumer Data. COVID really means rethinking customer data and journeys from the basics up. Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and socialenvironment.
HYBRID THEORY
Hybrid Theory’s Barcelona hub is the technological nerve centre of the business. It houses our high-performance engineering and data science teams, deploying big data and machine-learning algorithms to process more than 300m online events per day. Meet OurHYBRID THEORY
HYBRID THEORY
Hybrid Theory’s personalised ad was A/B tested against an Avios non-personalised ad and achieved a 6% uplift in traffic and most importantly a 19% uplift in partner exits, showing not only an increase in traffic, but qualified traffic. Average CTR% increased 66% throughout the campaign and achieved results significantly higher thanthe
HYBRID THEORY
To find out more about cookies please visit www.allaboutcookies.org If you would still not like to have ads tailored to your interests, please click on the Opt-Out button below. This will stop you receiving ads by Hybrid Theory. Please note that if using an ad blocker, you will need to disable it to view theHYBRID THEORY
Hybrid Theory worked with a popular US destination marketing organization (DMO) interested in attracting travelers at the early stages of their vacation planning. The DMO was looking to ensure more engagement with their website content and lead-gen forms. The Challenge. With varied social and website content, the client was looking to use these HYBRID THEORY TRAVEL TRACKER Methodology § This data was collected from browse, search, and share data from 18 million websites globally within Hybrid Theory's data network § The data tracks mentions of key terms in Hybrid Theory’s browse, search, and share logs § Over 20 billion log events have beenanalyzed across 6
HYBRID THEORY
You have successfully Opted-Out of Hybrid Theory Cookies You have completed the Opt-Out procedure to not receive targeted advertising from Hybrid Theory in the future. We have placed a ‘do not target’ cookie on your computer, which means that Hybrid Theory will no longer deliver ads to you which are tailored to your preferences. PleaseBROWSING...
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Hybrid model. Our hybrid model delivers the expertise and creativity brands need, whenever and wherever they need them. Skilled teams ensure the best results across your digital marketing ecosystem, with full trading, engineering and product support. Bespoke offer. What we offer you depends entirely on your particular needs.HYBRID THEORY
London. E : london@hybridtheory.com Hybrid Theory HQ 25 City Road London EC1Y 1AA. View in maps HYBRID THEORY TRAVEL TRACKER Methodology § This data was collected from browse, search, and share data from 18 million websites globally within Hybrid Theory's data network § The data tracks mentions of key terms in Hybrid Theory’s browse, search, and share logs § Over 20 billion log events have beenanalyzed across 6
HYBRID THEORY
Client Partnerships - Hybrid Theory. Helping our partners, make a difference. U.S Warehouse Club Retailer. Quickly adapting to changing consumer behaviour during COVID-19 beats CPA goal by 55%. Read more. Political District. Hybrid Theory's OTT campaign exceeds VCR targets by reaching a niche audience of voters. Read more.HYBRID THEORY
Hybrid Theory is a new breed of digital services partner for brands and agencies, offering flexible solutions, hands-on support and independent managed execution. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple. Business haschanged.
HYBRID THEORY
The partnership between Hybrid Theory and 33Across reflects a unique combination of tech and teams that brings scaled global data resources together with our understanding of how to identify and engage audiences throughout their customer journeys. Built on the common values of transparency and trust, Adloox and Hybrid Theory work inpartnership
HYBRID THEORY
Ideas + Opinions Cookieless Position Paper: March 2021. On Jan ‘20, Google announced their decision to remove 3rd party cookies from Chrome following the steps of other browsers. This will have an impact on the whole AdTech supply chain: from publishers to advertisers and AdTech in general. 1. What the Google Chrome announcement reallymeans. 2.
HYBRID THEORY
A few valuable takeaways: There’s been a 314% increase in searches for “road trip” since April 1; Interest in camping has increased 25% since the same period last year, with many other outdoor activities also showing YoY growth Last week saw the 7th straight week of growth in national travel spendingHYBRID THEORY
A leading global airline carrier had aggressive new customer targets to reach in order gain more market share in the competitive US long haul market. They tasked Hybrid Theory to find a series of specific persona’s they wanted to reach with distinct messages. We worked closely with a leading MENA based carrier to find a mix of leisure andHYBRID THEORY
The DMO was looking to ensure more engagement with their website content and lead-gen forms. The Challenge With varied social and website content, the client was looking to use these assets, combined with Hybrid Theory’s smart audience targeting strategies, to improve their media efficiency and onHYBRID THEORY
breed. of. digital. services. partner. for brands and agencies, offering flexible solutions, hands-on support and independent managed execution. Why we are different. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.HYBRID THEORY
The Need to Take a Fresh Look at Consumer Data. COVID really means rethinking customer data and journeys from the basics up. Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and socialenvironment.
HYBRID THEORY
Hybrid Theory’s Barcelona hub is the technological nerve centre of the business. It houses our high-performance engineering and data science teams, deploying big data and machine-learning algorithms to process more than 300m online events per day. Meet OurHYBRID THEORY
London. E : london@hybridtheory.com Hybrid Theory HQ 25 City Road London EC1Y 1AA. View in mapsHYBRID THEORY
HYBRID THEORY
To find out more about cookies please visit www.allaboutcookies.org If you would still not like to have ads tailored to your interests, please click on the Opt-Out button below. This will stop you receiving ads by Hybrid Theory. Please note that if using an ad blocker, you will need to disable it to view theHYBRID THEORY
Hybrid Theory worked with a popular US destination marketing organization (DMO) interested in attracting travelers at the early stages of their vacation planning. The DMO was looking to ensure more engagement with their website content and lead-gen forms. The Challenge. With varied social and website content, the client was looking to use theseHYBRID THEORY
You have successfully Opted-Out of Hybrid Theory Cookies You have completed the Opt-Out procedure to not receive targeted advertising from Hybrid Theory in the future. We have placed a ‘do not target’ cookie on your computer, which means that Hybrid Theory will no longer deliver ads to you which are tailored to your preferences. Please DATA PROTECTION POLICY 4 Hybrid Theory 01. Introduction 01. Introduction Hybrid Theory is committed to conducting its business in accordance with all applicable Data Protection laws and regulations and in line with the highest standards of ethical conduct.BROWSING...
Browsing - Hybrid TheoryHYBRID THEORY
breed. of. digital. services. partner. for brands and agencies, offering flexible solutions, hands-on support and independent managed execution. Why we are different. We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple.HYBRID THEORY
The Need to Take a Fresh Look at Consumer Data. COVID really means rethinking customer data and journeys from the basics up. Our understanding of data-driven marketing and advertising has changed in the last six months, evolving into a real reflection of what is occurring with consumers in the changing economic, health and socialenvironment.
HYBRID THEORY
Hybrid Theory’s Barcelona hub is the technological nerve centre of the business. It houses our high-performance engineering and data science teams, deploying big data and machine-learning algorithms to process more than 300m online events per day. Meet OurHYBRID THEORY
London. E : london@hybridtheory.com Hybrid Theory HQ 25 City Road London EC1Y 1AA. View in mapsHYBRID THEORY
HYBRID THEORY
To find out more about cookies please visit www.allaboutcookies.org If you would still not like to have ads tailored to your interests, please click on the Opt-Out button below. This will stop you receiving ads by Hybrid Theory. Please note that if using an ad blocker, you will need to disable it to view theHYBRID THEORY
Hybrid Theory worked with a popular US destination marketing organization (DMO) interested in attracting travelers at the early stages of their vacation planning. The DMO was looking to ensure more engagement with their website content and lead-gen forms. The Challenge. With varied social and website content, the client was looking to use theseHYBRID THEORY
You have successfully Opted-Out of Hybrid Theory Cookies You have completed the Opt-Out procedure to not receive targeted advertising from Hybrid Theory in the future. We have placed a ‘do not target’ cookie on your computer, which means that Hybrid Theory will no longer deliver ads to you which are tailored to your preferences. Please DATA PROTECTION POLICY 4 Hybrid Theory 01. Introduction 01. Introduction Hybrid Theory is committed to conducting its business in accordance with all applicable Data Protection laws and regulations and in line with the highest standards of ethical conduct.BROWSING...
Browsing - Hybrid TheoryHYBRID THEORY
Over the course of 2020, Hybrid Theory’s technology generated incredible ROI for our brand clients, saving on average $40.25 to acquire a new customer. Market-leading partners. We partner with market-leading companies, and our clients benefit in the form of smarter creative delivery, enhanced brand safety, increased mediaefficiency and
HYBRID THEORY
London. E : london@hybridtheory.com Hybrid Theory HQ 25 City Road London EC1Y 1AA. View in mapsHYBRID THEORY
Inventory Quality Control Hybrid Theory utilises both direct publisher relationships and buying platforms (exchanges and SSPs) to discover audiences in real-time. In order to find these audiences optimally and achieve the reach needed, Hybrid Theory buys media across a wide range of websites. However as the safety of our client’s brand is ofutmost value,
HYBRID THEORY
Client Partnerships - Hybrid Theory. Helping our partners, make a difference. U.S Warehouse Club Retailer. Quickly adapting to changing consumer behaviour during COVID-19 beats CPA goal by 55%. Read more. Political District. Hybrid Theory's OTT campaign exceeds VCR targets by reaching a niche audience of voters. Read more.HYBRID THEORY
The DMO was looking to ensure more engagement with their website content and lead-gen forms. The Challenge With varied social and website content, the client was looking to use these assets, combined with Hybrid Theory’s smart audience targeting strategies, to improve their media efficiency and onHYBRID THEORY
A leading global airline carrier had aggressive new customer targets to reach in order gain more market share in the competitive US long haul market. They tasked Hybrid Theory to find a series of specific persona’s they wanted to reach with distinct messages. We worked closely with a leading MENA based carrier to find a mix of leisure andHYBRID THEORY
Hybrid Theory’s OTT campaign exceeds VCR targets by reaching a niche audience of voters. Goal. A political candidate in the south needed to reach and engage with very specific demographics of voters within the limits of the district. The campaign set a VideoHYBRID THEORY
Ideas + Opinions Cookieless Position Paper: March 2021. On Jan ‘20, Google announced their decision to remove 3rd party cookies from Chrome following the steps of other browsers. This will have an impact on the whole AdTech supply chain: from publishers to advertisers and AdTech in general. 1. What the Google Chrome announcement reallymeans. 2.
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Methodology § This data was collected from browse, search, and share data from 18 million websites globally within Hybrid Theory's data network § The data tracks mentions of key terms in Hybrid Theory’s browse, search, and share logs § Over 20 billion log events have beenanalyzed across 6
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A NEW BREED OF DIGITAL SERVICES PARTNER for brands and agencies, offering flexible solutions, hands-on support and independent managed execution. Why we are different*
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We harness the best combinations of technology and talent to power smarter, data-driven advertising across the full customer journey, making the complex simple. 233% Increase in CTRStreetwear Brand
19% Uplift in conversionsGlobal Airline
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Bridging the gap between inhousing and outsourcing, for brands and agencies, we partner to deliver the operational expertise and automation you need, where and when you need it.DATA +
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IN-HOUSING OR OUTSOURCING? THE CORRECT ANSWER MAY BE A HYBRID. 2020 was an in-housed year for many of us. But as digital transformation accelerated in a locked-down world, the in-housing vs outsourcing debate became even more complex. What’s required arehybrid solutions
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AN OPEN LETTER TO THE ADVERTISING INDUSTRY Complexity and siloes have become the industry standard. Our industry is like a Rubik’s cube: each time one part is moved, it affects numerous others, creating complex new problems in almost infinite combinations. That is where we find ourselves with modern, data-drivenmarketing.
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BLACK FRIDAY + CYBER MONDAY 2020 There’s little doubt that Black Friday – and the holiday shopping season in general – are going to be very different this year. The global pandemic has forced retailers to avoid long lines, crowded stores, and hustling shoppers. This means that the 2020 holiday shopping season is going to be especially complicated, as retailersgrapple
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> “We have used Hybrid Theory as our partner for several years, due > to their effectiveness in reaching our niche audiences, high levels > of performance, and excellent client service."> AL CADENA
> Global Digital Media Director, MOI GlobalGet in touch
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