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GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS Strategic thinking/Problem-solving. Communicators need to be able to think on their feet. Whether it’s identifying big-picture solutions to issues that their clients face or simply applying a different approach to a media pitch in order to secure a placement – a solutions-oriented mindset is a must. While these are skills thatoftentimes
PR DISASTERS AND WKRP INFAMOUS TURKEY DROP PR Disasters and WKRP Infamous Turkey Drop. With the holiday season upon us, it is time to bring back this blog post I did for Ragan’s PR Daily on crisis planning and how it relates to the “WKRP in Cincinnati” infamous turkey drop. And for those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out theclip
THE MOST NEGLECTED AUDIENCE IN CRISIS As you build a crisis response plan, make sure that you treat internal audiences with the same level of care and sophistication that you treat external audiences. The respect and appreciation that it will engender in employees will pay dividends both now and in the future. Jeremy Story is a Vice President at GroundFloor Media, where heco-leads
GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS Strategic thinking/Problem-solving. Communicators need to be able to think on their feet. Whether it’s identifying big-picture solutions to issues that their clients face or simply applying a different approach to a media pitch in order to secure a placement – a solutions-oriented mindset is a must. While these are skills thatoftentimes
PR DISASTERS AND WKRP INFAMOUS TURKEY DROP PR Disasters and WKRP Infamous Turkey Drop. With the holiday season upon us, it is time to bring back this blog post I did for Ragan’s PR Daily on crisis planning and how it relates to the “WKRP in Cincinnati” infamous turkey drop. And for those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out theclip
THE MOST NEGLECTED AUDIENCE IN CRISIS As you build a crisis response plan, make sure that you treat internal audiences with the same level of care and sophistication that you treat external audiences. The respect and appreciation that it will engender in employees will pay dividends both now and in the future. Jeremy Story is a Vice President at GroundFloor Media, where heco-leads
PROFILES ARCHIVE
As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. GOOD & GROUNDED PODCAST As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2019 So, in that spirit, I will instead just go directly to the list of 2019 PR disasters: BOEING – Boeing, by a wide margin, had the worst 2019. Following plane crashes by Lion Air and Ethiopian Airlines in late 2018 and early 2019 that killed 346 people, countries around the globe began grounding Boeing’s 737 Max early this year.WENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
GIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns.JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. MAKING A NEW YEAR’S RESOLUTION? WE’RE PICKING ONE WORD Each year we start the new year with high hopes, dreams and resolutions. Sadly, by February, 80 percent of us well-meaning folks have abandoned our New Year’s resolutions.Six years ago I discovered the “one word” concept thanks to motivational speaker, Jon Gordon. Instead of focusing on multiple things, the idea is to focus your time, energy and headspace on one thing. HOW TO MAKE YOUR DATA DASHBOARD ACTIONABLE, NOT RECYCLABLE Imagine if your car piped up and said, “pull over – your tire is punctured,” or “when possible, add 5 psi to your spare.”. That would be much more useful than showing a low-pressure symbol. Similarly, telling the person looking at the dashboard what actions should be taken, beyond recycling the paper it’s printed on, willadd value.
TIPS TO TROUBLESHOOT A FACEBOOK LINK PREVIEW THAT’S NOT In an effort to cut down on fake news, Facebook is now restricting brands' ability to change the image or title of any link preview on the platform. Check out this one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working.GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofitsGIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns. THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
LAURA LOVE | FOUNDER & CHIEF CULTURAL OFFICER Laura Love. Founder & Chief Cultural Officer . Laura Love launched GroundFloor Media out of her Boulder basement more than 17 years ago. The agency has been recognized six times by OUTSIDE magazine as one of the top 10 “Best Places to Work” in America (twice at No. 1). Entrepreneurship is her passion and community involvement is her wayof life.
COMMUNITY SUPPORT ASSISTANCE FOR SMALLER COLORADO When COVID-19 brought everything to a halt in March 2020, we realized smaller Colorado nonprofits would be hit especially hard in terms of volunteers and donations. This page provides information on how to best support these nonprofits during this volatile time. SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS Strategic thinking/Problem-solving. Communicators need to be able to think on their feet. Whether it’s identifying big-picture solutions to issues that their clients face or simply applying a different approach to a media pitch in order to secure a placement – a solutions-oriented mindset is a must. While these are skills thatoftentimes
GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofitsGIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns. THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
LAURA LOVE | FOUNDER & CHIEF CULTURAL OFFICER Laura Love. Founder & Chief Cultural Officer . Laura Love launched GroundFloor Media out of her Boulder basement more than 17 years ago. The agency has been recognized six times by OUTSIDE magazine as one of the top 10 “Best Places to Work” in America (twice at No. 1). Entrepreneurship is her passion and community involvement is her wayof life.
COMMUNITY SUPPORT ASSISTANCE FOR SMALLER COLORADO When COVID-19 brought everything to a halt in March 2020, we realized smaller Colorado nonprofits would be hit especially hard in terms of volunteers and donations. This page provides information on how to best support these nonprofits during this volatile time. SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS Strategic thinking/Problem-solving. Communicators need to be able to think on their feet. Whether it’s identifying big-picture solutions to issues that their clients face or simply applying a different approach to a media pitch in order to secure a placement – a solutions-oriented mindset is a must. While these are skills thatoftentimes
OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help.PROFILES ARCHIVE
As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. LAURA LOVE | FOUNDER & CHIEF CULTURAL OFFICER Laura Love. Founder & Chief Cultural Officer . Laura Love launched GroundFloor Media out of her Boulder basement more than 17 years ago. The agency has been recognized six times by OUTSIDE magazine as one of the top 10 “Best Places to Work” in America (twice at No. 1). Entrepreneurship is her passion and community involvement is her wayof life.
GIVING BACK
Giving Back. The spirit of community that pervades GroundFloor Media (GFM) and our sister agency, CenterTable, is rooted in a belief that organizations, as well as individuals, must give back to the community in which they live, work, pray and play. We strongly believe that companies, as well as individuals, must be good tenants of the world. COMMUNITY SUPPORT ASSISTANCE FOR SMALLER COLORADO When COVID-19 brought everything to a halt in March 2020, we realized smaller Colorado nonprofits would be hit especially hard in terms of volunteers and donations. This page provides information on how to best support these nonprofits during this volatile time. TOP 5 TAKEAWAYS: HOW TO BE AN ANTI-RACIST ORGANIZATION, PT. 4 Top 5 Takeaways: How to Be an Anti-Racist Organization, Pt. 4. For many organizations, including GroundFloor Media and CenterTable, this year emphasized the importance of acknowledging privilege and putting in real work to combat racism and inequity. For an organization to remain stagnant after such a cultural jolt would be the equivalent of BARB JONES | SENIOR DIRECTOR OF Barb Jones. Senior Director of Communications . With more than 20 years of experience, Barb has overseen successful marketing communications programs for clients in health care, financial services, real estate, energy, education and nonprofit industries. THE BIGGEST PR DISASTERS OF 2019 So, in that spirit, I will instead just go directly to the list of 2019 PR disasters: BOEING – Boeing, by a wide margin, had the worst 2019. Following plane crashes by Lion Air and Ethiopian Airlines in late 2018 and early 2019 that killed 346 people, countries around the globe began grounding Boeing’s 737 Max early this year. THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS The Importance of Active Voice for Brands. When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddled TIPS TO TROUBLESHOOT A FACEBOOK LINK PREVIEW THAT’S NOT In an effort to cut down on fake news, Facebook is now restricting brands' ability to change the image or title of any link preview on the platform. Check out this one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working.GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS Strategic thinking/Problem-solving. Communicators need to be able to think on their feet. Whether it’s identifying big-picture solutions to issues that their clients face or simply applying a different approach to a media pitch in order to secure a placement – a solutions-oriented mindset is a must. While these are skills thatoftentimes
PR DISASTERS AND WKRP INFAMOUS TURKEY DROP PR Disasters and WKRP Infamous Turkey Drop. With the holiday season upon us, it is time to bring back this blog post I did for Ragan’s PR Daily on crisis planning and how it relates to the “WKRP in Cincinnati” infamous turkey drop. And for those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out theclip
THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS The Importance of Active Voice for Brands. When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddledGROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS Strategic thinking/Problem-solving. Communicators need to be able to think on their feet. Whether it’s identifying big-picture solutions to issues that their clients face or simply applying a different approach to a media pitch in order to secure a placement – a solutions-oriented mindset is a must. While these are skills thatoftentimes
PR DISASTERS AND WKRP INFAMOUS TURKEY DROP PR Disasters and WKRP Infamous Turkey Drop. With the holiday season upon us, it is time to bring back this blog post I did for Ragan’s PR Daily on crisis planning and how it relates to the “WKRP in Cincinnati” infamous turkey drop. And for those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out theclip
THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS The Importance of Active Voice for Brands. When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddled OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help.PROFILES ARCHIVE
As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. GOOD & GROUNDED PODCAST As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. BLOG - GROUNDFLOOR MEDIA Adding Some New Talent to the Roster. Jeremy Story | May 19, 2021. GroundFloor Media (GFM), a Denver-based marketing communications agency, and its sister digital marketing agency CenterTable, announced. Read More >.
LAURA LOVE | FOUNDER & CHIEF CULTURAL OFFICER Laura Love. Founder & Chief Cultural Officer . Laura Love launched GroundFloor Media out of her Boulder basement more than 17 years ago. The agency has been recognized six times by OUTSIDE magazine as one of the top 10 “Best Places to Work” in America (twice at No. 1). Entrepreneurship is her passion and community involvement is her wayof life.
THE BIGGEST PR DISASTERS OF 2019 So, in that spirit, I will instead just go directly to the list of 2019 PR disasters: BOEING – Boeing, by a wide margin, had the worst 2019. Following plane crashes by Lion Air and Ethiopian Airlines in late 2018 and early 2019 that killed 346 people, countries around the globe began grounding Boeing’s 737 Max early this year. BARB JONES | SENIOR DIRECTOR OF Barb Jones. Senior Director of Communications . With more than 20 years of experience, Barb has overseen successful marketing communications programs for clients in health care, financial services, real estate, energy, education and nonprofit industries.GIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns.JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. TIPS TO TROUBLESHOOT A FACEBOOK LINK PREVIEW THAT’S NOT In an effort to cut down on fake news, Facebook is now restricting brands' ability to change the image or title of any link preview on the platform. Check out this one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working.GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Wendy Artman serves as a Senior Director of Communications for GroundFloor Media, an award winning marketing & public relations agency in Denver, Colorado.JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. PR DISASTERS AND WKRP INFAMOUS TURKEY DROP With the holiday season upon us, it is time to bring back this blog post I did for Ragan’s PR Daily on crisis planning and how it relates to the “WKRP in Cincinnati” infamous turkey drop.. And for those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out the clip below and then read about crisisplanning tips.
SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS My colleague, Karla, and I recently had the opportunity to speak to a class of college students as part of a PR 101 class. The students, most of whom were studying communications with an emphasis in PR, were interested in how to get hired once they graduated from school. THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand's message is conveyed.GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Wendy Artman serves as a Senior Director of Communications for GroundFloor Media, an award winning marketing & public relations agency in Denver, Colorado.JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. PR DISASTERS AND WKRP INFAMOUS TURKEY DROP With the holiday season upon us, it is time to bring back this blog post I did for Ragan’s PR Daily on crisis planning and how it relates to the “WKRP in Cincinnati” infamous turkey drop.. And for those unfamiliar with the late 70s and early 80s sitcom or the hilarious episode, check out the clip below and then read about crisisplanning tips.
SKILLS THAT ARE NEEDED FOR TODAY’S COMMUNICATIONS JOBS My colleague, Karla, and I recently had the opportunity to speak to a class of college students as part of a PR 101 class. The students, most of whom were studying communications with an emphasis in PR, were interested in how to get hired once they graduated from school. THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS Clear, concise writing is absolutely crucial in a brand’s marketing efforts. Explore how to use active voice to ensure that your brand's message is conveyed.PROFILES ARCHIVE
As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. BLOG - GROUNDFLOOR MEDIA About Us. Sister agencies GroundFloor Media (GFM) and CenterTable navigate the blurred lines between marketing, public relations and advertising – online and off. GOOD & GROUNDED PODCAST As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. CAREERS - GROUNDFLOOR MEDIA Are you a digital or social media professional? Perhaps you’re interested in working at our sister agency, CenterTable. When they aren’t replying to one another’s Instagram stories or debating the best gummy candy flavors, they might be looking to fill an open position. GroundFloor Media is LAURA LOVE | FOUNDER & CHIEF CULTURAL OFFICER Laura Love. Founder & Chief Cultural Officer . Laura Love launched GroundFloor Media out of her Boulder basement more than 17 years ago. The agency has been recognized six times by OUTSIDE magazine as one of the top 10 “Best Places to Work” in America (twice at No. 1). Entrepreneurship is her passion and community involvement is her wayof life.
WENDY ARTMAN
Wendy Artman serves as a Senior Director of Communications for GroundFloor Media, an award winning marketing & public relations agency in Denver, Colorado.JILL PETERSEN
Jill Petersen. Senior Director of Communications. Having worked with both consumer and business-to-business clients, Jill has driven multifaceted communications programs for clients including Craig Hospital, Bellco Credit Union, LiveWell Colorado, BNSF Railway, USA Swimming and USA Cycling. THE BIGGEST PR DISASTERS OF 2019 NIKE – The global sports manufacturing powerhouse suffered a high-profile embarrassment when the best player in basketball, Zion Williamson, had his Nike shoe fall apart during one of the biggest games of the year. The broadcast even featured former President Obama, who was watching the game from the stands, mouthing, “His shoe broke.” To add injury to insult, WilliamsonGIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns. TIPS TO TROUBLESHOOT A FACEBOOK LINK PREVIEW THAT’S NOT In an effort to cut down on fake news, Facebook is now restricting brands' ability to change the image or title of any link preview on the platform. Check out this one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working.GROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help.PROFILES ARCHIVE
As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofitsGIVING BACK
Giving Back. The spirit of community that pervades GroundFloor Media (GFM) and our sister agency, CenterTable, is rooted in a belief that organizations, as well as individuals, must give back to the community in which they live, work, pray and play. We strongly believe that companies, as well as individuals, must be good tenants of the world. THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
GIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns. THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS The Importance of Active Voice for Brands. When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddledGROUNDFLOOR MEDIA
GroundFloor Media, an award-winning marketing & PR firm based in Denver, Colorado, has been providing strategic communications, PR & marketing services since 2001. OUR WORK - GROUNDFLOOR MEDIA As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help.PROFILES ARCHIVE
As we continue to watch the events around the coronavirus pandemic unfold and in-line with the # Doing MyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help. THE BIGGEST PR DISASTERS OF 2020 Jeffrey Toobin Lawyer, author and cable-news legal analyst Jeffrey Toobin made the list of 2020 PR disasters when reminded everyone that there are worse things than mindlessly scrolling Twitter when you are on an interminable Zoom call (you’ll have to read the details for yourself). Unfortunately for Toobin, the New Yorker fired him immediately.. Fortunately for Toobin, CNN took a much, ahem GOOD & GROUNDED PODCAST Doing Good & Finding Ways to Do More. SUBSCRIBE. As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what our Colorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofitsGIVING BACK
Giving Back. The spirit of community that pervades GroundFloor Media (GFM) and our sister agency, CenterTable, is rooted in a belief that organizations, as well as individuals, must give back to the community in which they live, work, pray and play. We strongly believe that companies, as well as individuals, must be good tenants of the world. THE GET GROUNDED FOUNDATION OUR FOCUS. Our 501(c)(3) Get Grounded Foundation provides one-year community grants for new, innovative and entrepreneurial programs or projects within an existing, qualified nonprofit that directly supports the healthy development of at-risk youth in the Denver metro area. Previous grantees are eligible to apply for funding if they can demonstrate that additional support would furtherWENDY ARTMAN
Senior Director of Communications. Wendy is based in Milwaukee, where she creates and implements public relations campaigns for a variety of consumer and nonprofit clients. She has worked on award-winning accounts including America On the Move, The Special Olympics USA National Games, Habitat for Humanity of Metro Denver’s Carter WorkProject
GIL RUDAWSKY
Gil Rudawsky. Vice President. Gil brings more than two decades of communications and journalism experience to his role. This translates into expert counsel for our clients, particularly in the areas of crisis communications, issues management and public issue campaigns. THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS The Importance of Active Voice for Brands. When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddled OUR STORY - GROUNDFLOOR MEDIA Our Founding. Drawing on her extensive background in journalism and public relations, Laura Love founded GroundFloor Media from her unfinished basement in Boulder, Colo. in 2001. During the downturn in the dot-com era, she recognized the opportunity to hire seasoned talent, exclusively, to serve clients as a peer-driven model.ONLINE WAR ROOM®
Enter GFM’s groundbreaking Online War Room®, where we engage clients in simulation-style training sessions for multiple scenarios, including: Clients entering the social media space, who lack an established response plan but have the desire to develop one. Clients who have a response plan but want to test and refine it.GIVING BACK
Giving Back. The spirit of community that pervades GroundFloor Media (GFM) and our sister agency, CenterTable, is rooted in a belief that organizations, as well as individuals, must give back to the community in which they live, work, pray and play. We strongly believe that companies, as well as individuals, must be good tenants of the world. BLOG - GROUNDFLOOR MEDIA Adding Some New Talent to the Roster. Jeremy Story | May 19, 2021. GroundFloor Media (GFM), a Denver-based marketing communications agency, and its sister digital marketing agency CenterTable, announced. Read More >.
CAREERS - GROUNDFLOOR MEDIA Careers - GroundFloor Media. Our team members exemplify uncompromising ethics, mutual respect, passionate collaboration and unwavering accountability. Every team member has a shared quality that we call “talent-tude” – owning a combination of mad skills complemented by a great outlook on both work and life. It matters to us because our LAURA LOVE | FOUNDER & CHIEF CULTURAL OFFICER Laura Love. Founder & Chief Cultural Officer . Laura Love launched GroundFloor Media out of her Boulder basement more than 17 years ago. The agency has been recognized six times by OUTSIDE magazine as one of the top 10 “Best Places to Work” in America (twice at No. 1). Entrepreneurship is her passion and community involvement is her wayof life.
COMMUNITY SUPPORT ASSISTANCE FOR SMALLER COLORADO When COVID-19 brought everything to a halt in March 2020, we realized smaller Colorado nonprofits would be hit especially hard in terms of volunteers and donations. This page provides information on how to best support these nonprofits during this volatile time. DOUG HOCK - GROUNDFLOOR MEDIA Doug brings more than two decades of crisis communications, issues management, stakeholder relations, and media relations experience to his role at GroundFloor Media. He served as media spokesman for an international mining company and has held key media positions at US operations of a major oil and gas exploration and production company. THE IMPORTANCE OF ACTIVE VOICE FOR BRANDS The Importance of Active Voice for Brands. When you reflect on the highway billboards of yesteryear and brand slogans that have made an impression on you, they were probably succinct, clever and written in the active voice. Clear, concise writing is absolutely crucial in a brand’s marketing efforts. When a message or campaign gets muddled TIPS TO TROUBLESHOOT A FACEBOOK LINK PREVIEW THAT’S NOT In an effort to cut down on fake news, Facebook is now restricting brands' ability to change the image or title of any link preview on the platform. Check out this one simple but obscure Facebook tool that can help you fix a Facebook link preview that’s not working.* About
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COMMUNICATIONS EXPERTS We execute integrated communications programs with national and global reach. Our creativity, flexibility and responsiveness come from a staff comprised entirely of seasoned industry talent.About Us
GIVING BACK
Investing in our community is a cornerstone of our agency. The Get Grounded Foundation supports at-risk youth, while the Get Grounded volunteer program serves a multitude of organizations throughout the communities in which our team members live, work and play.Giving Back
OUR TEAM
We’re a Colorado-based, women-owned business staffed by accomplished practitioners who average 21 years of experience in the industry.Our Team
OUR WORK
Working with our clients as peers, we provide actionable and results-driven communications services nationwide.Our Work
FOOD BANK OF THE ROCKIES RESPONDS TO FOOD CRISIS AND RAISES AWARENESSOF HUNGER
COVID-19 put unprecedented demands on Food Bank of the Rockies to procure and distribute more food than ever, and the nonprofit needed to communicate that story to people in need, media, volunteers, partners and donors. COLORADO CASA | PUBLIC AWARENESS CAMPAIGN GFM built public awareness and action around the urgent need for 2,020 CASA volunteers within the state of Colorado by the end of 2020EXPERTISE
Conversations don’t happen in a vacuum, nor should the components of your communications program – from public relations to crisis communication to social media. GFM and our sister agency, CenterTable , work hand-in-hand to execute integrated campaigns and deliver the results our clients expect.Learn More
ON THE BLOG
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SXSW 2021 VIRTUAL RECAP #3 In our final SXSW 2021 Virtual Recap, Jon Woods and Jim Licko discuss virtual worlds … _Read More >_
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SXSW 2021 VIRTUAL RECAP #2 In our second of three SXSW recaps Jon and Jim covered a variety of topics … _Read More >_
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ADDING SOME NEW TALENT TO THE ROSTER GroundFloor Media (GFM), a Denver-based marketing communications agency, and its sister digital marketing agency CenterTable, announced… _Read More >
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INTRODUCING THE GOOD & GROUNDED PODCAST As we continue to watch the events around the coronavirus pandemic unfold and in-line with the #DoingMyPartCO initiative, our goal with this podcast is to shine light on what ourColorado leaders are doing and the issues they’re facing, how best to support Colorado’s smaller nonprofits, innovative ways small businesses are making a difference, and what you and your family can do to help.SUBSCRIBE
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