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EDITORS
FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Women are half the population, the number one consumer group and make for 85% of ABOUT US | FREE THE BID Pledging to Free The Bid is also a commitment to seek out diversity in all other senses, since directors with intersectional perspectives are better able to speak to the audiences of our time. We believe that risk aversion is the death of creativity. Taking the pledge won’t just feel good and expose you to fresh new work, but is also a savvyWOMEN DIRECTORS
The database is constantly updated, so make sure to stop by often! If you are interested in being included, please contact us for more information. Christina Hodnet. Wild Plum, Whiskey. Wiebke Berndt. N-O Agency, Soilfilms. Rachel Fleit. goodstory. Jessie Kahnweiler.LESLY LYNCH
Lesly is a young french filmmaker based in New York. A natural born storyteller, Lesly is passionate about conveying any human feeling ina subtlest way.
PATTY JENKINS
Patty Jenkins is a writer/director best known for directing Warner Bros. and DC Comics Wonder Woman, her debut feature Monster, based on the life of convicted serial killer Aileen Wuornos, and helming the pilot episode of AMC’s hit show The Killing.AUTUMN DE WILDE
Website. Director and photographer Autumn de Wilde documents the ever-changing cultural zeitgeist. Each of her projects is an intimate collaboration between her and her subjects, and through her music videos, commercials, books, portraits and films, she has defined the visual identity of some of entertainment’s greatest talents. BEL & JU | FREE THE BID We are Bel & Ju, a Brazilian director duo based in São Paulo.After a career of almost ten years working with respectful directors we decided to apply the vast experience we’ve collected, and shift our careers toward directing our own films.MELISSA GUÉRISON
Mel Guérison is a composer, producer, multi-instrumentalist and performer based in Portland, Oregon. Guérison grew up in a small town in Virginia, playing classical violin, piano & guitar from the age ofsix.
DIVINA KUAN
Divina Kuan. Website: Website. Divina Kuan is a Filipino-German writer, director and university lecturer, who works in fashion, branded content as well as fiction narrative and serial films. Her style is known to provoke a reflection on established norms and modes of thought, often depicting her characters in a comical yet lovingmanner.
KERYN NOSSAL
Keryn Nossal is the Founder and Managing Director of Fancy Films, a women-run creative content agency based in Melbourne, Australia.. Renowned for her creative and collaborative approach, passion for social justice and commitment to inclusivity, Keryn created Fancy Films in 2002. She has built her business producing high-end, branded content for some of Australia’s largest companies, most HOME | FREE THE BIDABOUTAMBASSADORSWOMEN FILMMAKERSARCHIVEFAQWOMENEDITORS
FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Women are half the population, the number one consumer group and make for 85% of ABOUT US | FREE THE BID Pledging to Free The Bid is also a commitment to seek out diversity in all other senses, since directors with intersectional perspectives are better able to speak to the audiences of our time. We believe that risk aversion is the death of creativity. Taking the pledge won’t just feel good and expose you to fresh new work, but is also a savvyWOMEN DIRECTORS
The database is constantly updated, so make sure to stop by often! If you are interested in being included, please contact us for more information. Christina Hodnet. Wild Plum, Whiskey. Wiebke Berndt. N-O Agency, Soilfilms. Rachel Fleit. goodstory. Jessie Kahnweiler.LESLY LYNCH
Lesly is a young french filmmaker based in New York. A natural born storyteller, Lesly is passionate about conveying any human feeling ina subtlest way.
PATTY JENKINS
Patty Jenkins is a writer/director best known for directing Warner Bros. and DC Comics Wonder Woman, her debut feature Monster, based on the life of convicted serial killer Aileen Wuornos, and helming the pilot episode of AMC’s hit show The Killing.AUTUMN DE WILDE
Website. Director and photographer Autumn de Wilde documents the ever-changing cultural zeitgeist. Each of her projects is an intimate collaboration between her and her subjects, and through her music videos, commercials, books, portraits and films, she has defined the visual identity of some of entertainment’s greatest talents. BEL & JU | FREE THE BID We are Bel & Ju, a Brazilian director duo based in São Paulo.After a career of almost ten years working with respectful directors we decided to apply the vast experience we’ve collected, and shift our careers toward directing our own films.MELISSA GUÉRISON
Mel Guérison is a composer, producer, multi-instrumentalist and performer based in Portland, Oregon. Guérison grew up in a small town in Virginia, playing classical violin, piano & guitar from the age ofsix.
DIVINA KUAN
Divina Kuan. Website: Website. Divina Kuan is a Filipino-German writer, director and university lecturer, who works in fashion, branded content as well as fiction narrative and serial films. Her style is known to provoke a reflection on established norms and modes of thought, often depicting her characters in a comical yet lovingmanner.
KERYN NOSSAL
Keryn Nossal is the Founder and Managing Director of Fancy Films, a women-run creative content agency based in Melbourne, Australia.. Renowned for her creative and collaborative approach, passion for social justice and commitment to inclusivity, Keryn created Fancy Films in 2002. She has built her business producing high-end, branded content for some of Australia’s largest companies, most ARCHIVE | FREE THE BID TRIBECA x BVLGARI – SAVANAH LEAF, “LA QUARTA ONDA”. At this year’s Tribeca Film Festival, two Free The Bid directors – Ro Haber and Savanah Leaf – were given the opportunity to premiere stunning short films as part of BVLGARI’s multi-year partnership with Tribeca Studios. Savanah’s film, “The Fourth Wave,” or“La Quarta
FAQ | FREE THE BID
A. ABSOLUTELY! Free The Bid is passionate about amplifying the voices of all people who identify as women – no restrictions apply! We believe that intersectional perspectives can only lend depth and clarity to the experience of being human, and that we all stand to benefit from listening to diverse voices. Q8.WOMEN EDITORS
Looking to hire a woman to edit your next project? Our editor database features talented women editors ready to work on jobs of all kinds. With our KEYWORD SEARCH and CATEGORY & LOCATION tags, filtering to find the perfect editor to work with is simple! Updates to the database are made weekly, so make sure to stop by often!GLOBAL AMBASSADORS
Free The Bid is a global initiative, and we are proud to be represented by the following women directors. As we continue to expand across the world, more ambassadors will be added.OLIVIA WILDE
The film follows best friends Amy (Kaitlyn Dever) and Molly (Beanie Feldstein) on the eve of their high school graduation. When the two academic overachievers realize their partying peers have been accepted into top-tier colleges as well, they decide to pack four years of fun into one wild night. The writer, director and producer previouslyDIVINA KUAN
Divina Kuan. Website: Website. Divina Kuan is a Filipino-German writer, director and university lecturer, who works in fashion, branded content as well as fiction narrative and serial films. Her style is known to provoke a reflection on established norms and modes of thought, often depicting her characters in a comical yet lovingmanner.
DEE REES | FREE THE BID An alumna of New York University’s graduate film program and a 2008 Sundance Screenwriting, Directing Lab Fellow, Dee Rees is a writer-director whose feature film Pariah premiered at the 2011 Sundance Film Festival. Pariah was honored with the Festival’s U.S. Dramatic Competition “Excellence in Cinematography” Award (Bradford Young) and picked up by Focus Features.SOPHIE MULLER
Sophie has also won both the Music Video Production Association Director of the Year and the CADS Director of the Year. Sophie also produces stills and photography projects across the world of high fashion and is represented by RSA Photographic for all photography work. Commercial: Automotive Fashion Still Photography VisualStorytelling.
FLORINE & KIM NÜESCH Florine & Kim Nüesch. The Nüesch Sisters are an award winning directing duo from Switzerland based in Los Angeles. Raised by a painter mother and an architect father, they grew up in an ever changing creative environment. They began to make films at a very young age and later on moved to Los Angeles to study directing andwriting at Art
SLOANE KLEVIN
Sloane Klevin, ACE has been an editor of narrative and documentary films, television, commercials, music videos and trailers for nearly 30 years. She has won two Emmy awards, the first for her work as editor and co-producer of the 2008 Oscar-winning documentary “Taxi to the Dark Side,” and her second for the 2013 HBO documentary“Mea
HOME | FREE THE BIDABOUTAMBASSADORSWOMEN FILMMAKERSARCHIVEFAQWOMENEDITORS
FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Women are half the population, the number one consumer group and make for 85% of ABOUT US | FREE THE BID Pledging to Free The Bid is also a commitment to seek out diversity in all other senses, since directors with intersectional perspectives are better able to speak to the audiences of our time. We believe that risk aversion is the death of creativity. Taking the pledge won’t just feel good and expose you to fresh new work, but is also a savvyWOMEN DIRECTORS
The database is constantly updated, so make sure to stop by often! If you are interested in being included, please contact us for more information. Christina Hodnet. Wild Plum, Whiskey. Wiebke Berndt. N-O Agency, Soilfilms. Rachel Fleit. goodstory. Jessie Kahnweiler.LESLY LYNCH
Lesly is a young french filmmaker based in New York. A natural born storyteller, Lesly is passionate about conveying any human feeling ina subtlest way.
PATTY JENKINS
Patty Jenkins is a writer/director best known for directing Warner Bros. and DC Comics Wonder Woman, her debut feature Monster, based on the life of convicted serial killer Aileen Wuornos, and helming the pilot episode of AMC’s hit show The Killing. BEL & JU | FREE THE BID We are Bel & Ju, a Brazilian director duo based in São Paulo.After a career of almost ten years working with respectful directors we decided to apply the vast experience we’ve collected, and shift our careers toward directing our own films.AUTUMN DE WILDE
Website. Director and photographer Autumn de Wilde documents the ever-changing cultural zeitgeist. Each of her projects is an intimate collaboration between her and her subjects, and through her music videos, commercials, books, portraits and films, she has defined the visual identity of some of entertainment’s greatest talents.KERYN NOSSAL
Keryn Nossal is the Founder and Managing Director of Fancy Films, a women-run creative content agency based in Melbourne, Australia.. Renowned for her creative and collaborative approach, passion for social justice and commitment to inclusivity, Keryn created Fancy Films in 2002. She has built her business producing high-end, branded content for some of Australia’s largest companies, mostKATIE HOLMES
Katie Holmes. Katie is an Actress, Producer, and Director. At age 14, she began classes at a modeling school in Toledo which led her to the International Modeling and Talent Association (IMTA) Competition held in New York City in 1996. Holmes made her big-screen debut in the role of Libbets Casey in the film “The Ice Storm” directed by AngSOPHIE MULLER
Sophie has also won both the Music Video Production Association Director of the Year and the CADS Director of the Year. Sophie also produces stills and photography projects across the world of high fashion and is represented by RSA Photographic for all photography work. Commercial: Automotive Fashion Still Photography VisualStorytelling.
HOME | FREE THE BIDABOUTAMBASSADORSWOMEN FILMMAKERSARCHIVEFAQWOMENEDITORS
FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. Women are half the population, the number one consumer group and make for 85% of ABOUT US | FREE THE BID Pledging to Free The Bid is also a commitment to seek out diversity in all other senses, since directors with intersectional perspectives are better able to speak to the audiences of our time. We believe that risk aversion is the death of creativity. Taking the pledge won’t just feel good and expose you to fresh new work, but is also a savvyWOMEN DIRECTORS
The database is constantly updated, so make sure to stop by often! If you are interested in being included, please contact us for more information. Christina Hodnet. Wild Plum, Whiskey. Wiebke Berndt. N-O Agency, Soilfilms. Rachel Fleit. goodstory. Jessie Kahnweiler.LESLY LYNCH
Lesly is a young french filmmaker based in New York. A natural born storyteller, Lesly is passionate about conveying any human feeling ina subtlest way.
PATTY JENKINS
Patty Jenkins is a writer/director best known for directing Warner Bros. and DC Comics Wonder Woman, her debut feature Monster, based on the life of convicted serial killer Aileen Wuornos, and helming the pilot episode of AMC’s hit show The Killing. BEL & JU | FREE THE BID We are Bel & Ju, a Brazilian director duo based in São Paulo.After a career of almost ten years working with respectful directors we decided to apply the vast experience we’ve collected, and shift our careers toward directing our own films.AUTUMN DE WILDE
Website. Director and photographer Autumn de Wilde documents the ever-changing cultural zeitgeist. Each of her projects is an intimate collaboration between her and her subjects, and through her music videos, commercials, books, portraits and films, she has defined the visual identity of some of entertainment’s greatest talents.KERYN NOSSAL
Keryn Nossal is the Founder and Managing Director of Fancy Films, a women-run creative content agency based in Melbourne, Australia.. Renowned for her creative and collaborative approach, passion for social justice and commitment to inclusivity, Keryn created Fancy Films in 2002. She has built her business producing high-end, branded content for some of Australia’s largest companies, mostKATIE HOLMES
Katie Holmes. Katie is an Actress, Producer, and Director. At age 14, she began classes at a modeling school in Toledo which led her to the International Modeling and Talent Association (IMTA) Competition held in New York City in 1996. Holmes made her big-screen debut in the role of Libbets Casey in the film “The Ice Storm” directed by AngSOPHIE MULLER
Sophie has also won both the Music Video Production Association Director of the Year and the CADS Director of the Year. Sophie also produces stills and photography projects across the world of high fashion and is represented by RSA Photographic for all photography work. Commercial: Automotive Fashion Still Photography VisualStorytelling.
WOMEN DIRECTORS
Looking for a woman director for your next project? Our director database features amazing work from women directors all around the world. With our KEYWORD SEARCH and FILTERS, it’s easy to find the perfect woman for any directing job!. The database includes directors who work in COMMERCIAL, BRANDED CONTENT, TV/EPISODIC, and FILM.Each category has subcategories that can be crossWOMEN EDITORS
Looking to hire a woman to edit your next project? Our editor database features talented women editors ready to work on jobs of all kinds. With our KEYWORD SEARCH and CATEGORY & LOCATION tags, filtering to find the perfect editor to work with is simple! Updates to the database are made weekly, so make sure to stop by often!WOMEN COLORISTS
Looking to hire a woman colorist? Our database of women colorists features a growing list of profiles of talented colorists, ready to put the finishing touches on your next commercial project, film, or music video! With our KEYWORD SEARCH and LOCATION filters, you can find the right colorist to work on projects of all kinds.FAQ | FREE THE BID
A. ABSOLUTELY! Free The Bid is passionate about amplifying the voices of all people who identify as women – no restrictions apply! We believe that intersectional perspectives can only lend depth and clarity to the experience of being human, and that we all stand to benefit from listening to diverse voices. Q8. WOMEN DOPS | FREE THE BID Women DOPS. Looking to hire a woman Director of Photography for your next project? Check out our amazing sister sites for comprehensive listings of some of the best women DPs in the industry. Each of these databases will help you find the perfect DP for any project, big or small. Links will open in a new tab so that you can continue browsingJANLATAE' MULLINS
Janlatae’ Mullins is an award winning writer, director, and producer based in Atlanta,GA who is represented by BARK BARK, a commercial production company. Some of their clients include FOX, Paramount Pictures, Bravo, Focus Features, Hershey’s, Discovery Family and OWN. Her short films have won numerous awards and her latest film “Soul Fire” won the grand prize for Jack Daniels Real toDIVINA KUAN
Divina Kuan. Website: Website. Divina Kuan is a Filipino-German writer, director and university lecturer, who works in fashion, branded content as well as fiction narrative and serial films. Her style is known to provoke a reflection on established norms and modes of thought, often depicting her characters in a comical yet lovingmanner.
OLIVIA WILDE
The film follows best friends Amy (Kaitlyn Dever) and Molly (Beanie Feldstein) on the eve of their high school graduation. When the two academic overachievers realize their partying peers have been accepted into top-tier colleges as well, they decide to pack four years of fun into one wild night. The writer, director and producer previouslySOPHIE MULLER
Sophie has also won both the Music Video Production Association Director of the Year and the CADS Director of the Year. Sophie also produces stills and photography projects across the world of high fashion and is represented by RSA Photographic for all photography work. Commercial: Automotive Fashion Still Photography VisualStorytelling.
CLARE GILLEN
Clare Gillen is an artist and director from Philadelphia currently living in Los Angeles. She’s represented by I Am Sound’s visual agency. With a background in photo and stage design Clare has recently proven herself as a video director as well. Most recently she has directed the last 2 music videos for the artist King Princess,“Pussy is
THIS SITE WILL SOON BE RETIRED - ALL CURRENT DATABASE PROFILES ARE NO LONGER UPDATED. Join us as we evolve! Click here to visit our brand new beta platform, FREE THE WORK. Got feedback? Email us at beta@freethework.com.Donate
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FREE THE BID is a 501c3 non-profit initiative advocating on behalf of women directors for equal opportunities to bid on commercial jobs in the global advertising industry. HERE’S THE WORK: MAY 2019 May 2019: Big Things Brewin’ Change is in the air, and we couldn’t be more excited! In preparation for a very big announcement coming in June, this edition of our Here’s The Work newsletter will be the last monthly roundup of Free The Bid work until early September! Don’t worry, fam – we’ll still be on the lookout for all of the incredible ads, branded content films, shorts and music videos directed by the filmmakers in our database all summer long. Please keep us posted with all of your latest and greatest projects! This month, one member of ourmore
LISA BONET X DOROTHY, ANGEL HAZE With experience on set as an actress and filmmaker since her late teens, Lisa Bonet is no stranger to being in front and behind the camera. She’s directed music videos such as Lenny Kravitz’s Let Love Rule and Milla Jovovitch’s Gentlemen Who Fell, and the short doc Waking Compton. With Freedom, Lisa continues her directorial journey, and her vision for this project is brought to life through the collaborative effort of a majority women crew. Featuring mesmerizing choreography, and shots filmed in a tightly packed night club setting, the audience is drawn to the video through the synchronized choreography of dancersmore
HOW TO FREE THE BID
FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the world’s population, especially when the Harvard business review and many publications suggest that women are and the NUMBER 1 consumer group that makes for 85% of product purchase decisions. Problem: A cycle that keeps women from being considered. At the bidding stage, ad agencies typically present the brand with threemore
ANGIE BIRD X GILLETTE As we approach Pride month in June, visual stories like director Angie Bird‘s new spot for Gillette, created with agency Grey Canada, showcase some of the hidden and tender moments that trans people experience in their daily lives. Bird, who is signed to production company Chelsea, came to directing after learning the ropes as an art director at Leo Burnett, where she worked with brands like Special K, Weight Watchers and Robert Mondavi Wines. Bird also wrote and directed the short documentary “You Won’t Regret That Tattoo”. Her latest work for Gillette, a Free The Bid-pledged brand as part ofthe
more
LENA BEUG X GM CERTIFIED PRE OWNED Lena Beug is no stranger to adventure, and her relentless filmmaking journey is testament to how much she’s willing to take risks to tell thought-provoking stories. Raised in Ireland, and then making head way to New York City after a stint in Berlin and Paris, Beug has been developing ideas and creating visual stories for the last decade, believing strongly in the idea that “everyday life is really quite funny. You don’t need to make stuff up.” In her recent spots for General Motors, Beug’s ability to bring the comedic into everyday-life shines through. The audience explores each characters’journey
more
HERE’S THE WORK: MAY 2019 May 2019: Big Things Brewin’ Change is in the air, and we couldn’t be more excited! In preparation for a very big announcement coming in June, this edition of our Here’s The Work newsletter will be the last monthly roundup of Free The Bid work until early September! Don’t worry, fam – we’ll still be on the lookout for all of the incredible ads, branded content films, shorts and music videos directed by the filmmakers in our database all summer long. Please keep us posted with all of your latest and greatest projects! This month, one member of ourmore
LISA BONET X DOROTHY, ANGEL HAZE With experience on set as an actress and filmmaker since her late teens, Lisa Bonet is no stranger to being in front and behind the camera. She’s directed music videos such as Lenny Kravitz’s Let Love Rule and Milla Jovovitch’s Gentlemen Who Fell, and the short doc Waking Compton. With Freedom, Lisa continues her directorial journey, and her vision for this project is brought to life through the collaborative effort of a majority women crew. Featuring mesmerizing choreography, and shots filmed in a tightly packed night club setting, the audience is drawn to the video through the synchronized choreography of dancersmore
HOW TO FREE THE BID
FREE THE BID is an Initiative guaranteeing women directors an equal opportunity to bid on commercial jobs in the advertising world. Less than 7% of directors are women, and less than 3% of creative directors at ad agencies are women. These numbers are hard to swallow for 50% of the world’s population, especially when the Harvard business review and many publications suggest that women are and the NUMBER 1 consumer group that makes for 85% of product purchase decisions. Problem: A cycle that keeps women from being considered. At the bidding stage, ad agencies typically present the brand with threemore
ANGIE BIRD X GILLETTE As we approach Pride month in June, visual stories like director Angie Bird‘s new spot for Gillette, created with agency Grey Canada, showcase some of the hidden and tender moments that trans people experience in their daily lives. Bird, who is signed to production company Chelsea, came to directing after learning the ropes as an art director at Leo Burnett, where she worked with brands like Special K, Weight Watchers and Robert Mondavi Wines. Bird also wrote and directed the short documentary “You Won’t Regret That Tattoo”. Her latest work for Gillette, a Free The Bid-pledged brand as part ofthe
more
HOW TO FREE THE BID
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ANGIE BIRD X GILLETTEInterview
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HERE’S THE WORK: MAY 2019Here's The Work
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#FREETHEBID IS SUPPORTED BY:MARC PRITCHARD
CHIEF BRAND OFFICER
"P&G brands are using advertising as a force for good and for growth, and our pledge to Free The Bid is an important step in accelerating the progress toward gender equality. We aspire to see an equal world between women and men with equal representation, equal voices, equal roles, equal pay and equal respect – and Free The Bid is the catalyst to move us all closer to equal representation among directors for the advertising we create."KAREN KAHN
CHIEF COMMUNICATIONS OFFICER "#FREETHEBID is more than a pledge, it is part of our operating principle and belief that diversity is a business imperative. We strive to create technology that makes life better for everyone, everywhere, and that extends to ensuring that female voices have equal access – at every level – in the creative process. The powerful work architected by #FREETHEBID delivers cultural and societal impact and aligns with our brand promise to constantly keep reinventing." ANASTACIA MAGGIONCALDAHEAD OF PRODUCTION
"At LinkedIn, we strive to create economic opportunity for every member of the global workforce. Diversity of voice and perspective is critical to creating opportunity and transforming the creative voice as a whole. We are proud to join the #FreeTheBid movement to ensure more female voices are heard and that access to opportunity continues to evolve across the industry."LYNNE BIGGAR
GLOBAL CMO
"Visa is thrilled to take the pledge to #FREETHEBID globally. We want to partner with like-minded agencies who value diversity and inclusion as much as we do and are looking forward to seeing more women at the pitch and behind the camera."ANDREW ROBERTSON
PRESIDENT AND CEO, BBDO WORLDWIDE "We’ve seen firsthand how ‘Free the Bid’ opens up new opportunities for female talent and improves the quality of the work. We’re happy to support it."CHRISTOPH BECKER
CEO+CCO GYRO
"This is about supporting some of the most talented directors in the world. Giving them a platform, with #FreetheBid, to shine as they deserve is a logical call to action we believe in 100%, on allfronts."
FRED RAILLARD & FARID MOKART CREATIVE CEO, FOUNDERS FRED & FARID "It's great to be "aware" of a problem, but only behaviors drive true change. #FreeTheBid is not a wishful declaration, it's powerful new reflex to hack our change-resistant industry." WE WOULD LIKE TO THANK THE FOLLOWING PRODUCTION COMPANIES FOR THEIR CONTRIBUTION TO OUR WEBSITE UPGRADE: THANKS TO THE FOLLOWING EDITORIAL COMPANIES FOR CONTRIBUTING TO OURSITE MAINTENANCE.
Thanks to the following companies, whose donations helped to make Free The Bid's database of women colorists into a reality. ADDITIONAL FINANCIAL SUPPORT FROM THE FOLLOWING INDIVIDUALS: AINE CLARKE, ANTIESTÁTICO, BETH GEORGE SCHULBERG, CAITLIN CLARKE, CLAUDIA CIFUENTES, DANA OFFENBACH, EMI LOFGREN, EMILIA FERREIRA, EMILY ANDERSON, KELLY MITCHELL, MALIA JAMES, MARIANA COBRA, ORLANDO WOOD, PATRICIA SANTANA, PATRICK LI, PEYTON WILSON, RAMAA MOSLEY, SASHA MARKOVA, SOILFILMS, SONJA PHILLIPS, STELLA SCOTT, YVONNE BERNARDDonate
Thanks to Emma Neal for the Free The Bid logo design FREE THE BID IS PROUD TO PARTNER WITH: Free The Bid would like to thank NeueHouse for providing us a creative work environment in which to be inspired.ALMA HAR'EL
DIRECTOR, PRODUCER AND CINEMATOGRAPHER. FOUNDER OF #FREETHEBID "I’m starting #FreeTheBid so the ad industry can come together and take an affirmative step towards addressing what stops advertisers from working with women directors. I couldn’t have been an independent filmmaker and make the films I love if I didn’t make a living directing commercials. I want to make sure other women filmmakers have the same chance to sustain themselves while being creative and shaping the way women are represented in advertising. We have to start the change right now in the only practical and effective way – Let women be heard."SPIKE JONZE
FILM DIRECTOR, FILM PRODUCER, SCREENWRITER AND CO-PRESIDENT OF VICELAND "I find Free the Bid so inspiring. It seems like a no brainer. Of course we should be getting more women filmmakers to bid on jobs! As with all great ideas, its such a simple one and the end result is going to be getting more diverse voices into the conversation and therefore more diverse voices into the work which makes the workbetter."
CINDY GALLOP
ADVERTISING CONSULTANT, FOUNDER AND FORMER CHAIR OF THE US BRANCH OF ADVERTISING FIRM BARTLE BOGLE HEGARTY, AND FOUNDER OF THE IFWERANTHEWORLD AND MAKELOVENOTPORN COMPANIES. "I am absolutely thrilled with this initiative and could not support it more.It appalls me how much our industry, clients and brands are missing out on a huge, untapped, completely wasted pool of female directorial talent, not to mention female talent across all stages of production. A huge amount of money (from creating more brand success for our predominantly female-targeting clients) and awards (for truly innovative, disruptive work) are being left on the table. END THAT NOW and pledge #FreeTheBid."PJ PEREIRA
CCO & CO-FOUNDER
PEREIRA & O'DELL
"A simple idea that would force the entire ecosystem to consider womendirectors."
SUSAN CREDLE
GLOBAL CCO
FCB GLOBAL
"We’ve included a female director for consideration in 95% of our production bids. A female director was awarded the job on 30% of the projects. Before the initiative roughly 40% of all bids included a female director, now we are at 95%. Before the initiative roughly 10% of all bids resulted in a female director, now we are at 30%."KATE HILDEBRANT
VP/DIRECTOR OF
CONTENT PRODUCTION
CP+B
"Free the Bid’s work to raise awareness and transparency of the issue has motivated us to help change the stats. For us, it is not about filling a quota by giving opportunity to female directors regardless of talent, it is about the extra push to discover the best female directors in the industry. Since CP+B pledged to Free The Bid, we have increased the amount of jobs directed by female talent by 400%. Of our jobs that required triple bidding, 20% were awarded to women." GLENN COLE & JOHN BOILERCCO + CEO
72ANDSUNNY
"We can all agree on the importance of diversity, but it comes down to access and opportunity. Free The Bid fosters both, prioritizing action over talk. It also points to a future where our daughters have the same access and opportunity we had. Hell yes to that."MARIA SMITH
EXECUTIVE CREATIVE DIRECTORM&C SAATCHI LA
"It's all too easy to see the disparity in our industry. So championing an initiative like Free the Bid was a no brainer. It's a simple and smart way that we can all affect a sea of change."#freethebid
#FreeTheBid
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