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THE 8 BEST DIGITAL MARKETING CONFERENCES TO ATTEND IN 2021 Date: September 7-8, 2021 Location: Virtual & Cologne (Germany) Note: A large number of the presentations at DMEXCO are in German. OMR Festival (Online Marketing Rockstars Festival) The annual OMR Festival is the event of the year for marketing pros and aficionados. Part expo, conference, Masterclass, side events, and, of course, party, the OMR Festival is the centerpiece of the OMR 7 INSPIRING BRAND EXAMPLES OF AUGMENTED REALITY IN 2. Hewlett Packard. Another fine example of web AR is a direct email campaign from Hewlett Packard Enterprise. To promote the launch of a new product, HPE sent beautifully designed postcard-like flyers with QR codes to their existing customers. BURGER KING’S SOCIAL MEDIA STRATEGY: A BRAND CASE STUDY Burger King added close to 80K new followers and registered a 4.5% fan growth in the analyzed period. A total of 7,484 tweets went out from the brand’s handle, of which a whopping 97% were replies and only 2% were proactive tweets. This clearly shows how important it is for the brand to engage with its audience. CREATING AND MANAGING ENGAGE FEEDS Create a Feed from the Add Feed menu. Click on the Add Feed button in the top right. Select basic filtering options like Networks, Channels, Message type, Marked as read by or Assigned to (these are explained below). Expand the Advanced Filter options to further customize your feed by Labels, Keywords, Dark Posts, Spam, Priority, and Sentiment SOCIAL MEDIA JOB TITLES AND SALARIES SEE MORE ONFALCON.IO
DARK POSTS EXPLAINED: WHAT THEY ARE & HOW TO USE THEM Stop wondering—dark posts offer a number of advantages over traditional ads on social media. Here are 5 reasons dark posts are still relevant in 2018: 1. They’re great at precise targeting. With traditional or “published” social media ads, you can reach your target audience in a general sense. SOCIAL MEDIA MARKETING PLATFORM Create magical content. Create paid and organic posts for all your social networks in one collaborative content calendar. It’s easier to manage channels, teams, workflows and campaigns with complete clarity. Approval flows and a content pool ensure brand alignment and FALCON.IO: SOCIAL MEDIA MARKETING PLATFORM Falcon is your social media marketing platform built on social analytics, community engagement and governance for Facebook, Twitter, LinkedIn, and Instagram. 10 TOP BRANDS’ BEST FACEBOOK AD EXAMPLES. If you’re shooting for brand awareness with your image ad, put your logo and brand name front and center. If you’re promoting premium products, make sure your images are HD and premium quality. If you’re advertising for a well-known brand, don’t hesitate to bring up its reputation. 10. Slack. 15 SMART TIPS TO INCREASE FACEBOOK ORGANIC REACH IN 2021 Now that we’ve got that cleared up, on to the tips! 1. Mix up your post formats. Our first tip for extending your organic reach on Facebook is to test out a wide variety of different post types. If you mostly post images and your reach has been falling off lately, trycreating a
THE 8 BEST DIGITAL MARKETING CONFERENCES TO ATTEND IN 2021 Date: September 7-8, 2021 Location: Virtual & Cologne (Germany) Note: A large number of the presentations at DMEXCO are in German. OMR Festival (Online Marketing Rockstars Festival) The annual OMR Festival is the event of the year for marketing pros and aficionados. Part expo, conference, Masterclass, side events, and, of course, party, the OMR Festival is the centerpiece of the OMR 7 INSPIRING BRAND EXAMPLES OF AUGMENTED REALITY IN 2. Hewlett Packard. Another fine example of web AR is a direct email campaign from Hewlett Packard Enterprise. To promote the launch of a new product, HPE sent beautifully designed postcard-like flyers with QR codes to their existing customers. BURGER KING’S SOCIAL MEDIA STRATEGY: A BRAND CASE STUDY Burger King added close to 80K new followers and registered a 4.5% fan growth in the analyzed period. A total of 7,484 tweets went out from the brand’s handle, of which a whopping 97% were replies and only 2% were proactive tweets. This clearly shows how important it is for the brand to engage with its audience. CREATING AND MANAGING ENGAGE FEEDS Create a Feed from the Add Feed menu. Click on the Add Feed button in the top right. Select basic filtering options like Networks, Channels, Message type, Marked as read by or Assigned to (these are explained below). Expand the Advanced Filter options to further customize your feed by Labels, Keywords, Dark Posts, Spam, Priority, and Sentiment SOCIAL MEDIA JOB TITLES AND SALARIES SEE MORE ONFALCON.IO
DARK POSTS EXPLAINED: WHAT THEY ARE & HOW TO USE THEM Stop wondering—dark posts offer a number of advantages over traditional ads on social media. Here are 5 reasons dark posts are still relevant in 2018: 1. They’re great at precise targeting. With traditional or “published” social media ads, you can reach your target audience in a general sense. 5 TIPS ON HOW TO GENERATE LEADS ON LINKEDIN It’s thrilling to be active on LinkedIn. Over 80% of social media B2B leads come from it.. Here are 5 tips to get you inspired on how to generate LinkedIn opportunities for your business. THE TOP 10 SOCIAL MEDIA MANAGEMENT TOOLS FOR SMALL With the help of a social media management platform, you can organize your whole social media presence and communication, and keep an eye onyour performance.
THE 2021 FACEBOOK ALGORITHM CHANGES EXPLAINED. May 7, 2021 - 13 min. read. Unless your name is Mark Zuckerberg, the Facebook algorithm changes can sometimes seem like a mystery. In fact, few things have inspired more cold sweats and headaches for social media marketers than the words “algorithm change.”. And in recent years, there sure has been a lot of it. SOCIAL MEDIA IMAGE SIZES FOR 2021: FREE PSD FILES AND Recommended Instagram image sizes for 2021: Recommended Instagram video sizes: 1080 x 1080 (square) 1080 x 567 (landscape), 1080 x 1350 (portrait) Carousel posts & ads: 1080 x 1080 (square) recommended, 1080 x 566 (landscape) and 1080 x 1350 (portrait) CREATING AND MANAGING ENGAGE FEEDS Create a Feed from the Add Feed menu. Click on the Add Feed button in the top right. Select basic filtering options like Networks, Channels, Message type, Marked as read by or Assigned to (these are explained below). Expand the Advanced Filter options to further customize your feed by Labels, Keywords, Dark Posts, Spam, Priority, and Sentiment INSIGHTS HUB: SOCIAL MEDIA MARKETING INSIGHTS Falcon's Insights Hub: Stay up to date with Falcon's social media marketing insights. Read our latest handbooks, case studies, andblogs.
THE 65 SOCIAL MEDIA TERMS & DEFINITIONS TO KNOW IN 2020 A social media metric is a statistic that measures the performance of your posts, ads, or overall account. Social media managers use metrics to see which content or strategies are working and which aren’t. Metrics may include impressions, reach, followers, engagement rate, link clicks, and more. SOCIAL MEDIA JOB TITLES AND SALARIES January 24, 2020 - 11 min. read. Let’s face it: there are tons of social media job titles out there. They range from more standard roles like social media manager to moreunique positions like “community wizard” and “social mediaholic” (yes, those are real ). It can genuinely be confusing to tell social media job titles apartsometimes.
CISION ACQUIRES LEADING SOCIAL MEDIA COMPANY FALCON.IO Published on PRNewswire Cision Acquires Leading Social Media Company Falcon.io Acquisition enhances company’s Earned Media Management vision with modern social marketing capabilities CHICAGO, Jan. 3rd, 2019 – Cision® (NYSE: CISN) today announced it has acquired Falcon.io, a leading social media company with offices in New York, Copenhagen, Sofia, Berlin, Melbourne and Budapest. Falcon.io SUPPORTED POST TYPES IN PUBLISH Supported Post Types in Publish. Each network supports their own mix of universal and network-specific post formats. Falcon helps you create all these different types of content from one central place. In this article, we've made an easy overview of the supported post types in Publish, with links to more detailed articles on how to createthem.
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CREATE MAGICAL CONTENT Create paid and organic posts for all your social networks in one collaborative content calendar. It’s easier to manage channels, teams, workflows and campaigns with complete clarity. Approval flows and a content pool ensure brand alignment and stellar quality. See our Publish Content Calendar Shorten URLs and add CTAs Collaborate and add notes MANAGE ALL CHANNELS & MOMENTS Take the stress out of community management, engagement and customer support. You get one social inbox for all your networks, as well as all your customer data in personalized profile cards. Engage customers and prospects in the moments that count. Discover the Engage inbox Stay on top of your messages Know who you’re talking with Never miss a message DO WONDERS WITH DATA Power campaigns with more accessible and easier-to-use data. Get to know your audiences with social listening while tracking content performance. You can also merge your social data with your CRM for a unique 360-degree customer view. Listen to your audience Monitor your brand online Track trending topicsCustomer Support
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