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LEARN ABOUT US
Founded in 2003 by husband and wife team Rich and Beth Kahn, eZanga offers a proprietary ad management system and an iron-clad fraudulent detection platform for advertisers. However, the company didn’t launch with these products in mind. eZanga started as an affiliate network. Rich, an avid programmer since age nine, realized the trafficsent
CONTACT US | EZANGA.COM Corporate Headquarters. eZanga.com Inc. 222 Carter Drive, Suite 201. Middletown, DE 19709. Phone: 888-439-2642. Sales: sales@eZanga.com PR:PR@eZanga.com
SUPPLY SIDE AND DEMAND SIDE: WHAT YOU NEED TO KNOWSEE MORE ONEZANGA.COM
THE COMMUNICATION PROCESS: GETTING YOUR MESSAGES HEARDSEE MORE ONEZANGA.COM
BENEFITS VS. FEATURES: SELL THE HOLE, NOT THE DRILL One of the most famous quotes in marketing comes from Harvard Business School professor Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!”. You don’t buy a drill for the drill, you buy it for the hole it drills. Kinda confusing, but not really. You buy the drill because it makesthe
WHAT IS DEMOGRAPHIC TARGETING AND WHY YOU NEED IT Demographic targeting is a valuable tool to have in your advertising arsenal. It helps you: Customize Your Bids. Even if you choose to show your ads to everyone, you can place higher bids for certain demographic groups. If you want to reach a certain gender or age group, you can bid, for example, 20% more on a given demographiccategory.
WHAT YOU NEED TO KNOW ABOUT THE DISADVANTAGES OF There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages? With all the HOW TO WRITE STRONGER EMAIL CONTENT USING THE AIDA MODELSEE MORE ONEZANGA.COM
5 PROVEN WAYS TO DISARM THE GATEKEEPER Call Off Digits. With the gatekeeper out of the office, take advantage of calling one or two digits off from the phone number you’ve been calling. You might just get someone willing to transfer you directly to the decision-maker. Gatekeeper Tip: Call outside of normal office hours. (click to tweet) 5. INCREASE VISIBILITY AND DRIVE QUALIFIED TRAFFICOUR STORYADVERTISERSPUBLISHERSBLOGCONTACTADPAD We drive quality traffic to your site so you can focus on more important matters. Since 2003 we have provided pay-per-click (PPC) advertising solutions tailored to suit our client's needs. With 20+ years in the industry, we know what to do and what it takes to succeedLEARN ABOUT US
Founded in 2003 by husband and wife team Rich and Beth Kahn, eZanga offers a proprietary ad management system and an iron-clad fraudulent detection platform for advertisers. However, the company didn’t launch with these products in mind. eZanga started as an affiliate network. Rich, an avid programmer since age nine, realized the trafficsent
CONTACT US | EZANGA.COM Corporate Headquarters. eZanga.com Inc. 222 Carter Drive, Suite 201. Middletown, DE 19709. Phone: 888-439-2642. Sales: sales@eZanga.com PR:PR@eZanga.com
SUPPLY SIDE AND DEMAND SIDE: WHAT YOU NEED TO KNOWSEE MORE ONEZANGA.COM
THE COMMUNICATION PROCESS: GETTING YOUR MESSAGES HEARDSEE MORE ONEZANGA.COM
BENEFITS VS. FEATURES: SELL THE HOLE, NOT THE DRILL One of the most famous quotes in marketing comes from Harvard Business School professor Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!”. You don’t buy a drill for the drill, you buy it for the hole it drills. Kinda confusing, but not really. You buy the drill because it makesthe
WHAT IS DEMOGRAPHIC TARGETING AND WHY YOU NEED IT Demographic targeting is a valuable tool to have in your advertising arsenal. It helps you: Customize Your Bids. Even if you choose to show your ads to everyone, you can place higher bids for certain demographic groups. If you want to reach a certain gender or age group, you can bid, for example, 20% more on a given demographiccategory.
WHAT YOU NEED TO KNOW ABOUT THE DISADVANTAGES OF There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages? With all the HOW TO WRITE STRONGER EMAIL CONTENT USING THE AIDA MODELSEE MORE ONEZANGA.COM
5 PROVEN WAYS TO DISARM THE GATEKEEPER Call Off Digits. With the gatekeeper out of the office, take advantage of calling one or two digits off from the phone number you’ve been calling. You might just get someone willing to transfer you directly to the decision-maker. Gatekeeper Tip: Call outside of normal office hours. (click to tweet) 5. CONTACT US | EZANGA.COM Corporate Headquarters. eZanga.com Inc. 222 Carter Drive, Suite 201. Middletown, DE 19709. Phone: 888-439-2642. Sales: sales@eZanga.com PR:PR@eZanga.com
EZANGA BLOG
eZanga Blog - eZanga.com . If 2020 taught us anything (apart from how to work zoom and make sourdough!), it was that no matter how comfortable you are feeling about your finances today, literally, anything can happen tomorrow. THE COMMUNICATION PROCESS: GETTING YOUR MESSAGES HEARD You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.. Marketers and advertisers know how important it is to get their messages heard. 5 WAYS BOTS CAN CRIPPLE AND DESTROY YOUR WEBSITE Bots Can Cripple Your Reputation. When customers fill out forms and make purchases from you, they’re trusting you with their personal and bank account information. Bots can get into your site and steal that data, leaving your customers at risk and your 4 KPIS FOR MEASURING DISPLAY CAMPAIGN SUCCESS Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction. 1. Impressions. Recently I was reading an article about smartphone security, and a display ad for IBM popped up on my screen. Source: NYTimes. GOOD BOTS, BAD BOTS, AND WHAT YOU NEED TO KNOW In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots.Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad. WHAT ARE THE MAJOR CHALLENGES IN DETECTING AD FRAUD? Ad fraud is the practice of defrauding digital advertising networks for financial gain. This is achieved by fraudulently representing online advertising clicks, conversions, impressions, or data events. In a typical example of ad fraud, a fraudster sends bots to a website to click-through on an ad. The bot isn't a real customer, but the 4 EXAMPLES OF WHY YOU SHOULD ALWAYS READ THE FINE PRINT Here’s a prime example of when fine print can affect the health of the consumer. 4. All-Inclusive Resorts or Partially-Inclusive. Travel agencies love to promote all-inclusive resorts. But if you don’t take the time to read the fine print for a resort claiming to 5 THINGS YOU NEED TO KNOW BEFORE CUTTING THE CABLE CORD Fortunately, those looking to untether themselves from cable cord have more options than ever to choose from. But before you cut the cord, there are a few things you need to know. 1. Who’s Cutting the Cord. Convergence Consulting’s annual “Couch Potato” report found 1.1 million households cut cable in 2015. LOGIN - TRAFFIC ADVISORS FROM EZANGA Be a Traffic Advisors Publisher. Detect behavioral patterns of users and determine, in real time, whether the traffic source is from a legitimate user or an automated machine. INCREASE VISIBILITY AND DRIVE QUALIFIED TRAFFICOUR STORYADVERTISERSPUBLISHERSBLOGCONTACTADPAD We drive quality traffic to your site so you can focus on more important matters. Since 2003 we have provided pay-per-click (PPC) advertising solutions tailored to suit our client's needs. With 20+ years in the industry, we know what to do and what it takes to succeedLEARN ABOUT US
Founded in 2003 by husband and wife team Rich and Beth Kahn, eZanga offers a proprietary ad management system and an iron-clad fraudulent detection platform for advertisers. However, the company didn’t launch with these products in mind. eZanga started as an affiliate network. Rich, an avid programmer since age nine, realized the trafficsent
THE COMMUNICATION PROCESS: GETTING YOUR MESSAGES HEARDSEE MORE ON EZANGA.COMCOMMUNICATION MESSAGE MAPI MESSAGES COMMUNICATION PDFMESSAGE COMMUNICATION MEANINGTYPES OF MESSAGES IN COMMUNICATION SUPPLY SIDE AND DEMAND SIDE: WHAT YOU NEED TO KNOWSEE MORE ON EZANGA.COMSUPPLY SIDE AND DEMAND SIDE ECONOMIC THE…SUPPLY SIDE VS DEMAND SIDE ECONOMICSSUPPLY SIDE VS DEMAND SIDESUPPLY SIDE ECONOMICS VS DEMAND SIDESUPPLY VS DEMAND SIDE ECONOMICSDEMAND SIDE PLATFORMDEFINITION
WHAT IS DEMOGRAPHIC TARGETING AND WHY YOU NEED ITDEMOGRAPHIC DESCRIPTION EXAMPLESTARGET CUSTOMER DEMOGRAPHIC Demographic targeting is a valuable tool to have in your advertising arsenal. It helps you: Customize Your Bids. Even if you choose to show your ads to everyone, you can place higher bids for certain demographic groups. If you want to reach a certain gender or age group, you can bid, for example, 20% more on a given demographiccategory.
BENEFITS VS. FEATURES: SELL THE HOLE, NOT THE DRILL One of the most famous quotes in marketing comes from Harvard Business School professor Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!”. You don’t buy a drill for the drill, you buy it for the hole it drills. Kinda confusing, but not really. You buy the drill because it makesthe
HOW TO WRITE STRONGER EMAIL CONTENT USING THE AIDA MODELSEE MORE ON EZANGA.COMAIDA WRITING STYLEEXAMPLES OF AIDA WHAT YOU NEED TO KNOW ABOUT THE DISADVANTAGES OF There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages? With all the 5 PROVEN WAYS TO DISARM THE GATEKEEPER Call Off Digits. With the gatekeeper out of the office, take advantage of calling one or two digits off from the phone number you’ve been calling. You might just get someone willing to transfer you directly to the decision-maker. Gatekeeper Tip: Call outside of normal office hours. (click to tweet) 5. 4 EXAMPLES OF WHY YOU SHOULD ALWAYS READ THE FINE PRINTTHE FINE PRINTCOUPON FINE PRINT EXAMPLE Here’s a prime example of when fine print can affect the health of the consumer. 4. All-Inclusive Resorts or Partially-Inclusive. Travel agencies love to promote all-inclusive resorts. But if you don’t take the time to read the fine print for a resort claiming to INCREASE VISIBILITY AND DRIVE QUALIFIED TRAFFICOUR STORYADVERTISERSPUBLISHERSBLOGCONTACTADPAD We drive quality traffic to your site so you can focus on more important matters. Since 2003 we have provided pay-per-click (PPC) advertising solutions tailored to suit our client's needs. With 20+ years in the industry, we know what to do and what it takes to succeedLEARN ABOUT US
Founded in 2003 by husband and wife team Rich and Beth Kahn, eZanga offers a proprietary ad management system and an iron-clad fraudulent detection platform for advertisers. However, the company didn’t launch with these products in mind. eZanga started as an affiliate network. Rich, an avid programmer since age nine, realized the trafficsent
THE COMMUNICATION PROCESS: GETTING YOUR MESSAGES HEARDSEE MORE ON EZANGA.COMCOMMUNICATION MESSAGE MAPI MESSAGES COMMUNICATION PDFMESSAGE COMMUNICATION MEANINGTYPES OF MESSAGES IN COMMUNICATION SUPPLY SIDE AND DEMAND SIDE: WHAT YOU NEED TO KNOWSEE MORE ON EZANGA.COMSUPPLY SIDE AND DEMAND SIDE ECONOMIC THE…SUPPLY SIDE VS DEMAND SIDE ECONOMICSSUPPLY SIDE VS DEMAND SIDESUPPLY SIDE ECONOMICS VS DEMAND SIDESUPPLY VS DEMAND SIDE ECONOMICSDEMAND SIDE PLATFORMDEFINITION
WHAT IS DEMOGRAPHIC TARGETING AND WHY YOU NEED ITDEMOGRAPHIC DESCRIPTION EXAMPLESTARGET CUSTOMER DEMOGRAPHIC Demographic targeting is a valuable tool to have in your advertising arsenal. It helps you: Customize Your Bids. Even if you choose to show your ads to everyone, you can place higher bids for certain demographic groups. If you want to reach a certain gender or age group, you can bid, for example, 20% more on a given demographiccategory.
BENEFITS VS. FEATURES: SELL THE HOLE, NOT THE DRILL One of the most famous quotes in marketing comes from Harvard Business School professor Theodore Levitt: “People don’t want to buy a quarter-inch drill, they want to buy a quarter-inch hole!”. You don’t buy a drill for the drill, you buy it for the hole it drills. Kinda confusing, but not really. You buy the drill because it makesthe
HOW TO WRITE STRONGER EMAIL CONTENT USING THE AIDA MODELSEE MORE ON EZANGA.COMAIDA WRITING STYLEEXAMPLES OF AIDA WHAT YOU NEED TO KNOW ABOUT THE DISADVANTAGES OF There’s no denying that there are tons of advantages to SMS marketing. One Google search will show you that. But what about the disadvantages? With all the 5 PROVEN WAYS TO DISARM THE GATEKEEPER Call Off Digits. With the gatekeeper out of the office, take advantage of calling one or two digits off from the phone number you’ve been calling. You might just get someone willing to transfer you directly to the decision-maker. Gatekeeper Tip: Call outside of normal office hours. (click to tweet) 5. 4 EXAMPLES OF WHY YOU SHOULD ALWAYS READ THE FINE PRINTTHE FINE PRINTCOUPON FINE PRINT EXAMPLE Here’s a prime example of when fine print can affect the health of the consumer. 4. All-Inclusive Resorts or Partially-Inclusive. Travel agencies love to promote all-inclusive resorts. But if you don’t take the time to read the fine print for a resort claiming to CONTACT US | EZANGA.COM Corporate Headquarters. eZanga.com Inc. 222 Carter Drive, Suite 201. Middletown, DE 19709. Phone: 888-439-2642. Sales: sales@eZanga.com PR:PR@eZanga.com
EZANGA BLOG
eZanga Blog - eZanga.com . If 2020 taught us anything (apart from how to work zoom and make sourdough!), it was that no matter how comfortable you are feeling about your finances today, literally, anything can happen tomorrow. ADVERTISERS-REACH NEW CUSTOMERS WITH CLEAN TRAFFIC FROM With access to traffic from over 300,000 unique sources, we are an agency’s best kept secret. How do we do it? Our proprietary platform Traffic Advisors filters out fraudulent and unqualified traffic ensuring only qualified traffic is delivered to your site. This pay per click service is offered to our AdPad clients. REDEFINING HOW A TRAFFIC ACQUISITION PLATFORM SHOULD We assign a TAScore to all of our traffic sources based on the quality of traffic received and its ability to convert. A conversion is different for every advertiser. Advertisers wither want a phone call, a sale or time spent on-site and pageviews. Our traffic is sorted byTAScore
THE COMMUNICATION PROCESS: GETTING YOUR MESSAGES HEARD You literally can’t go a day in your life without communicating. This give-and-take of information is the building block of modern society. Day-to-day chatting, texting, posting on Facebook, or sending out tweets all revolve around the communication process.. Marketers and advertisers know how important it is to get their messages heard. SUPPLY SIDE AND DEMAND SIDE: WHAT YOU NEED TO KNOW Supply Side Platforms (SSPs) help publishers sell digital ad impressions. Using automated auctions, publishers can sell and manage display, video, and native ad inventory for desktop and mobile. SSPs give publishers more control over their inventory. More control is appealing, especially given the risks programmatic poses (e.g. brandsafety).
GOOD BOTS, BAD BOTS, AND WHAT YOU NEED TO KNOW In 2015, internet bots made up for only a little less than half of online traffic. Of that, anywhere from 18% to 29% of the traffic was from bad bots, and only 19% to 27% was from good bots.Smaller websites tend to think they’re immune to bot traffic, but the harsh reality is, the smaller the website, the higher the chance of being visited by bots, both good and bad. 4 KPIS FOR MEASURING DISPLAY CAMPAIGN SUCCESS Whether your goal is to build brand awareness, draw potential customers, or drive action, monitoring these four KPIs will keep your display campaign headed in the right direction. 1. Impressions. Recently I was reading an article about smartphone security, and a display ad for IBM popped up on my screen. Source: NYTimes. INCREASE VISIBILITY AND DRIVE QUALIFIED TRAFFIC Increase Visibility and Drive Qualified Traffic LOGIN - TRAFFIC ADVISORS FROM EZANGA Welcome to Traffic Advisors. "If you haven’t joined Traffic Advisors, you’re missing out. No one likes fraudulent clicks and we can eliminate them while gaining exposure to a huge advertiser network. You gotta see this for yourself!"*
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