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ORGANISATIONMEMBERS
European Travel Commission. The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the EuropeanOPEN UP TO EUROPE
ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe and seamless travel experiences and build a distinctive image of Europe as a TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic EUROPEAN TOURISM 2020 EUROPEAN TOURISM AMIDST AN UNPRECEDENTED CRISISContainment efforts across Europe due to the Coronavirus outbreak have left countries struggling to support their economies and have taken a severe toll on the tourism sector. Pandemic concerns and impact will intensify as SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. EUROPEAN TOURISM 2019 POSITIVE START TO 2019 FOR THE EUROPEAN TOURISM SECTOR, BUT CHALLENGES LIE AHEADEurope kicked off 2019 on a positive note following an impressive 6% growth in 2018. Looking ahead to the rest of the year, a more moderate rate of expansion is expected for 2019 (around 3.6%), with short term risks, s HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
European Travel Commission. The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the EuropeanOPEN UP TO EUROPE
ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe and seamless travel experiences and build a distinctive image of Europe as a TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic EUROPEAN TOURISM 2020 EUROPEAN TOURISM AMIDST AN UNPRECEDENTED CRISISContainment efforts across Europe due to the Coronavirus outbreak have left countries struggling to support their economies and have taken a severe toll on the tourism sector. Pandemic concerns and impact will intensify as SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. EUROPEAN TOURISM 2019 POSITIVE START TO 2019 FOR THE EUROPEAN TOURISM SECTOR, BUT CHALLENGES LIE AHEADEurope kicked off 2019 on a positive note following an impressive 6% growth in 2018. Looking ahead to the rest of the year, a more moderate rate of expansion is expected for 2019 (around 3.6%), with short term risks, sOUR STRUCTURE
ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. STUDY ON GENERATION Z TRAVELLERS Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also HANDBOOK ON TOURISM DESTINATION BRANDING Tourism has become one of the worlds fastest growing economic sectors in recent years. Governments around the world are increasingly recognising the power of tourism to boost their nations development and prosperity. As more tourism destinations emerge and competition for visitors becomes more inten TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic ETC-FORWARDKEYS SUMMER OUTLOOK WEBINAR On Thursday 17 June, ETC will partner with ForwardKeys for a 60 minute webinar that will present the outlook for tourism in Summer 2021. ForwardKeys will share current ticketing data and shine the light on the future to try and answer the million dollar question – will we see tourism recover this EUROPEAN TOURISM 2020 COVID-19 HAS WREAKED HAVOC ON EUROPEAN TRAVEL DEMANDThe impact of the global health crisis is becoming clear with European tourism growth expected to remain below 2019 levels until 2023. During the first four months of the year, Europe saw a dramatic 44% decline in internationaltourist arrivals c
LONG-HAUL TRAVELLERS STILL CAUTIOUS ABOUT PLANNING … LONG-HAUL TRAVELLERS STILL CAUTIOUS ABOUT PLANNING TRIPS TO EUROPE AS THE EU FINALISES ITS REOPENING FOR SUMMER News of easing pandemic restrictions boosts travellers’ hopes for summer 2021; however, overseas trips are not yet the preferred option for many LONG-HAUL TRAVELLERS STILL CAUTIOUS ABOUT PLANNING TRIPS News of easing pandemic restrictions boosts travellers’ hopes for summer 2021; however, overseas trips are not yet the preferred option for many Coherence and transparency are crucial to restoring confidence in European travel as the EU announces welcome changes to border restrictions July a TRAVEL AND TOURISM STAKEHOLDERS CALL FOR SWIFT ADOPTION Ahead of the EU Ambassadors’ meeting on 11 June, the European travel and tourism industry associations call on Member States to approve the Commission’s proposal to start lifting travel restrictions in the EU in a coordinated way. After months of lockdowns and a HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European EUROPEAN TOURISM 2020 Numerous indicators suggest a global recession; recent forecasts estimate a decline in European tourism in line with world projections (-39%) in 2020 compared to the prior year. The COVID-19 crisis will cost millions of jobs and will have a greater impact on Small and Medium Enterprises (SMEs) in Europe. Amidst a high level ofuncertainty
TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN The project “Monitoring Sentiment for Domestic and Intra-European Travel” gauges the sentiment, drivers and behaviours for domestic and intra-European travel in ten high-volume European source markets – Germany, United Kingdom, France, Netherlands, Italy, Belgium, Switzerland, Spain, Poland and Austria. Key findings andrecommendations
SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European EUROPEAN TOURISM 2020 Numerous indicators suggest a global recession; recent forecasts estimate a decline in European tourism in line with world projections (-39%) in 2020 compared to the prior year. The COVID-19 crisis will cost millions of jobs and will have a greater impact on Small and Medium Enterprises (SMEs) in Europe. Amidst a high level ofuncertainty
TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN The project “Monitoring Sentiment for Domestic and Intra-European Travel” gauges the sentiment, drivers and behaviours for domestic and intra-European travel in ten high-volume European source markets – Germany, United Kingdom, France, Netherlands, Italy, Belgium, Switzerland, Spain, Poland and Austria. Key findings andrecommendations
SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demandingOUR STRUCTURE
ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunitiesHORIZON 2022
Horizon 2022. The Horizon 2022 marketing strategy is a bold move and a necessary one. The plan aims to build a distinctive image of Europe as a travel destination in long-haul markets, secure regional dispersion and create sustainable growth, not just for tourism but for all sectors in Europe. The new strategy implies a transition towards a new LONG-HAUL TRAVEL BAROMETER 2/2021 News of easing restrictions boosts travellers’ hopes for summer 2021; however, overseas trips are not yet the preferred option for many Coherence and transparency are crucial to restoring confidence in European travel as the EU announces welcome changes to LONG-HAUL TRAVELLERS STILL CAUTIOUS ABOUT PLANNING TRIPS News of easing pandemic restrictions boosts travellers’ hopes for summer 2021; however, overseas trips are not yet the preferred option for many Coherence and transparency are crucial to restoring confidence in European travel as the EU announces welcome changes to border restrictions July a ETC-FORWARDKEYS SUMMER OUTLOOK WEBINAR On Thursday 17 June, ETC will partner with ForwardKeys for a 60 minute webinar that will present the outlook for tourism in Summer 2021. ForwardKeys will share current ticketing data and shine the light on the future to try and answer the million dollar question – will we see tourism recover this TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic STUDY ON GENERATION Z TRAVELLERS Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also TRAVEL AND TOURISM STAKEHOLDERS CALL FOR SWIFT ADOPTION Ahead of the EU Ambassadors’ meeting on 11 June, the European travel and tourism industry associations call on Member States to approve the Commission’s proposal to start lifting travel restrictions in the EU in a coordinated way. After months of lockdowns and a HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
Our Structure. ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. Executive Unit.Eduardo.
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunitiesOPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present bestSTUDY ON THE SOUTH
STUDY ON THE SOUTH-EAST ASIAN OUTBOUND TRAVEL MARKET WITH A FOCUS ON EUROPE AS A TOURISM DESTINATION A report produced for the European Travel Commission by Market Vision Research & Consulting Services HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
Our Structure. ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. Executive Unit.Eduardo.
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunitiesOPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present bestSTUDY ON THE SOUTH
STUDY ON THE SOUTH-EAST ASIAN OUTBOUND TRAVEL MARKET WITH A FOCUS ON EUROPE AS A TOURISM DESTINATION A report produced for the European Travel Commission by Market Vision Research & Consulting Services HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding WHAT WE DO - ETC CORPORATE Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront ofthe
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities ETC PUBLISHED HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR The COVID-19 pandemic has seen national tourism authorities forging coalitions with public and private partners, setting up support programmes and engaging with tourism businesses on a scale never seen beforeThe European Travel Commission (ETC) has published a CAREERS - ETC CORPORATE European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination inthird markets.
BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. EUROPEAN TOURISM 2020 Numerous indicators suggest a global recession; recent forecasts estimate a decline in European tourism in line with world projections (-39%) in 2020 compared to the prior year. The COVID-19 crisis will cost millions of jobs and will have a greater impact on Small and Medium Enterprises (SMEs) in Europe. Amidst a high level ofuncertainty
TRAVEL AND TOURISM STAKEHOLDERS CALL FOR SWIFT ADOPTION Ahead of the EU Ambassadors’ meeting on 11 June, the European travel and tourism industry associations call on Member States to approve the Commission’s proposal to start lifting travel restrictions in the EU in a coordinated way. After months of lockdowns and a TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best STUDY ON GENERATION Z TRAVELLERS Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
Our Structure. ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. Executive Unit.Eduardo.
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunitiesOPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present bestSTUDY ON THE SOUTH
STUDY ON THE SOUTH-EAST ASIAN OUTBOUND TRAVEL MARKET WITH A FOCUS ON EUROPE AS A TOURISM DESTINATION A report produced for the European Travel Commission by Market Vision Research & Consulting Services HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
Our Structure. ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. Executive Unit.Eduardo.
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunitiesOPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present bestSTUDY ON THE SOUTH
STUDY ON THE SOUTH-EAST ASIAN OUTBOUND TRAVEL MARKET WITH A FOCUS ON EUROPE AS A TOURISM DESTINATION A report produced for the European Travel Commission by Market Vision Research & Consulting Services HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding WHAT WE DO - ETC CORPORATE Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront ofthe
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities ETC PUBLISHED HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR The COVID-19 pandemic has seen national tourism authorities forging coalitions with public and private partners, setting up support programmes and engaging with tourism businesses on a scale never seen beforeThe European Travel Commission (ETC) has published a CAREERS - ETC CORPORATE European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination inthird markets.
BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. EUROPEAN TOURISM 2020 Numerous indicators suggest a global recession; recent forecasts estimate a decline in European tourism in line with world projections (-39%) in 2020 compared to the prior year. The COVID-19 crisis will cost millions of jobs and will have a greater impact on Small and Medium Enterprises (SMEs) in Europe. Amidst a high level ofuncertainty
TRAVEL AND TOURISM STAKEHOLDERS CALL FOR SWIFT ADOPTION Ahead of the EU Ambassadors’ meeting on 11 June, the European travel and tourism industry associations call on Member States to approve the Commission’s proposal to start lifting travel restrictions in the EU in a coordinated way. After months of lockdowns and a TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best STUDY ON GENERATION Z TRAVELLERS Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
Our Structure. ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. Executive Unit.Eduardo.
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth.OPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present bestSTUDY ON THE SOUTH
STUDY ON THE SOUTH-EAST ASIAN OUTBOUND TRAVEL MARKET WITH A FOCUS ON EUROPE AS A TOURISM DESTINATION A report produced for the European Travel Commission by Market Vision Research & Consulting Services HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
Our Structure. ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. Executive Unit.Eduardo.
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth.OPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
CAMPAIGNS - ETC CORPORATE The European Travel Commission (ETC) is seeking to co-invest into the most creative thematic transnational promotional campaigns conceived, developed and executed by a consortium of partners to raise third market’s awareness of Europe as a travel destination. This call for proposals is launched in the framework of an ad-hoc grant of the European Commission (EC) to the European SINGAPORE OUTBOUND TOURISM This infographic summarises the key trends of the Singaporean outbound tourism market from the Research Snapshot on the South-East Asian outbound travel market.. The study on the South-East Asian Outbound Travel Market investigates the potential of four key outbound markets in the South-East Asian region: Indonesia, Thailand, Malaysia andSingapore.
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present bestSTUDY ON THE SOUTH
STUDY ON THE SOUTH-EAST ASIAN OUTBOUND TRAVEL MARKET WITH A FOCUS ON EUROPE AS A TOURISM DESTINATION A report produced for the European Travel Commission by Market Vision Research & Consulting Services HOW CHANGING CONSUMER BEHAVIOUR IMPACTS TRAVEL TO … 6 INTRODUCTION Consumers around the world are changing rapidly, in all kinds of ways, and the ways in which marketers attempt to communicate with them is having to change to keep up They are, for example, becoming more and more demanding WHAT WE DO - ETC CORPORATE Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront ofthe
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities ETC PUBLISHED HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR The COVID-19 pandemic has seen national tourism authorities forging coalitions with public and private partners, setting up support programmes and engaging with tourism businesses on a scale never seen beforeThe European Travel Commission (ETC) has published a BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal. CAREERS - ETC CORPORATE European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination inthird markets.
EUROPEAN TOURISM 2020 Numerous indicators suggest a global recession; recent forecasts estimate a decline in European tourism in line with world projections (-39%) in 2020 compared to the prior year. The COVID-19 crisis will cost millions of jobs and will have a greater impact on Small and Medium Enterprises (SMEs) in Europe. Amidst a high level ofuncertainty
HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic STUDY ON GENERATION Z TRAVELLERS Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also EUROPEAN TOURISM 2019 POSITIVE START TO 2019 FOR THE EUROPEAN TOURISM SECTOR, BUT CHALLENGES LIE AHEADEurope kicked off 2019 on a positive note following an impressive 6% growth in 2018. Looking ahead to the rest of the year, a more moderate rate of expansion is expected for 2019 (around 3.6%), with short term risks, s You are currently browsingETC Corporate
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EUROPEAN TOURISM MANIFESTO The alliance calls to mitigate the impact of COVID-19Learn more
SAVING EUROPE’S SUMMER: MISSION IMPOSSIBLE?Presented by ETC
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BEST RAIL TOURISM CAMPAIGN 2021 ETC and Eurail launch new award in line with the European Year of RailGet involved
ETC GENERAL MEETING #101 31st May - 2nd June, Algarve, PortugalLearn more
ETC'S RESPONSE TO COVID-19More info
EUROPEAN TOURISM MANIFESTO The alliance calls to mitigate the impact of COVID-19Learn more
SAVING EUROPE’S SUMMER: MISSION IMPOSSIBLE?Presented by ETC
Watch now
BEST RAIL TOURISM CAMPAIGN 2021 ETC and Eurail launch new award in line with the European Year of RailGet involved
ETC GENERAL MEETING #101 31st May - 2nd June, Algarve, PortugalLearn more
ETC'S RESPONSE TO COVID-19More info
EUROPEAN TOURISM MANIFESTO The alliance calls to mitigate the impact of COVID-19Learn more
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TOURISM SECTOR INVITES EUROPEANS TO OPEN UP TO TRAVEL AGAIN01 Jun
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GOOGLE JOINS THE EUROPEAN TRAVEL COMMISSION TO FOSTER SKILLS AND STRENGTHEN THE RECOVERY OF EUROPEAN TOURISM11 May
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EUROPEAN TRAVEL COMMISSION The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.RESEARCH
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Tourism sector invites Europeans to open up to travel again01 Jun
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