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CONTENT SOLUTIONS
EVG is a full-service digital agency with a strong focus on content. We use an innovative and flexible editorial pod structure, with an in-house team of content experts, experienced project managers and sharp strategists, and a worldwide network of handpicked writers, journalists, translators, and linguists. NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Instead, Shea Moisture could have made a commercial that described how its products worked on all types of hair, which would include white women without excluding women of color. The commercial should have featured more black women with natural hair, and it should have avoided trivializing hair prejudices black women face. 3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, allCONTENT SOLUTIONS
EVG is a full-service digital agency with a strong focus on content. We use an innovative and flexible editorial pod structure, with an in-house team of content experts, experienced project managers and sharp strategists, and a worldwide network of handpicked writers, journalists, translators, and linguists. NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Instead, Shea Moisture could have made a commercial that described how its products worked on all types of hair, which would include white women without excluding women of color. The commercial should have featured more black women with natural hair, and it should have avoided trivializing hair prejudices black women face. 3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. 5 STEPS TO IDENTIFY AND BUILD YOUR BRAND Building a corporate brand can help grow awareness, build customer loyalty, and solidify your general marketing strategy. The hard part is identifying that brand. Follow the tips below to pinpoint your brand and start to grow your identity. 1. Identify Why You Are Selling. It is easy to say that you are selling cars or websitedevelopment, but
SIX COMMUNICATION PRACTICES FOR A STRESS-FREE CONTENT A mix of words, pictures, pie charts, graphs, timelines, etc. will help you communicate most effectively. 6. Set Expectations Early and Often. Setting expectations gets all parties on the same page or at least close to the same page. Since there are a lot of parties involved in a content migration, it’s important to think throughpotential
CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. MARKETING GLUTEN-FREE PRODUCTS Due to the increase in diagnoses and eating preferences of consumers, the portion of households reporting purchases of gluten-free food products hit 11 percent last year, rising from 5 percent in 2010, according to a Nielsen report. This continual demand for gluten-free products has opened the door for creative and informative marketingpractices.
BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. SHOULD YOU USE STOCK IMAGES IN YOUR CONTENT MARKETING There are times when you should avoid stock images in your content marketing. One is when you are talking about your company and your team members. In these instances, you’re going to get a better response using actual professional photos of your team members than you would using stock photos. Customers like to know who they will bedoing
CREATING BRAND AWARENESS FOR YOUR HOSPITAL BEFORE THE By highlighting your doctor’s expertise in blog posts, your hospital not only creates awareness but establishes itself as the “go-to” place for certain procedures. Creating brand awareness via quality content in the various touch points is an ongoing strategic process. Content gets stale and needs to be refreshed regularly, a monumental SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. USING NOSTALGIA AS A POWERFUL SELLING TOOL Nostalgia is a powerful selling tool. On October 5, 2016, Netflix chose over 200 coffeehouses nationwide to be transformed into “Luke’s Diners.”. This was in honor of the sixteenth anniversary of the series premier of Gilmore Girls and in preparation for the release of Gilmore Girls: A Year in the Life. Each of the shops thatparticipated
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all 3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
7 WAYS YOU CAN EDUCATE YOUR CUSTOMERS Blog. Aside from a website, a blog is another method you can use to educate clients. Here the writing is a little more personalized and is meant to be used for relationship building. You are free to write posts that more fully describe the uses for a product or service. Use the opportunity to tell your audience more about your company’s EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
CRAFT BEER MARKETING STRATEGIES: HOW TO SELL YOUR CRAFT Marketing for craft beer is about much more than a newsletter worth of tap listings and happy hour specials. For starters, your audience is predominately Millennials (go ahead, angrily mutter “ugh hipsters”). Yes, craft beer is loved by an increasing number of adults and particularly women, but the 21- to 34-year-old crowd is thebig craft
BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all 3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
7 WAYS YOU CAN EDUCATE YOUR CUSTOMERS Blog. Aside from a website, a blog is another method you can use to educate clients. Here the writing is a little more personalized and is meant to be used for relationship building. You are free to write posts that more fully describe the uses for a product or service. Use the opportunity to tell your audience more about your company’s EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
CRAFT BEER MARKETING STRATEGIES: HOW TO SELL YOUR CRAFT Marketing for craft beer is about much more than a newsletter worth of tap listings and happy hour specials. For starters, your audience is predominately Millennials (go ahead, angrily mutter “ugh hipsters”). Yes, craft beer is loved by an increasing number of adults and particularly women, but the 21- to 34-year-old crowd is thebig craft
BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. DIGITAL MARKETING SOLUTIONS Paid Media Get your brand in front of the right audience. Paid media is an important part of a comp markt strategy. Whether you choose digital or traditional ads, paid media puts your message in front of the right audience at the right time. BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. 4 BRANDS THAT UNDERSTAND TONE AND VOICE Coca-Cola. Coca-Cola is one of the all-time favorite examples of well-tailored brand messaging. Coca-Cola’s tone and voice relies on the concepts of friendship, happiness and joy. In the “Share a Coke” campaign, Coca-Cola labeled 250 major names on bottles of their product and made them available to consumers for purchase. 5 COLLEGE FOOTBALL PROGRAMS DOING CONTENT MARKETING RIGHT 5 College Football Programs Doing Content Marketing Right. As the fall weather creeps over the country (except for Florida), college football fans everywhere are donning the colors of their alma mater or favorite local team. They are heading to the grocery store and clearing out the stock in the beer and snack aisles. Kickoff time is finally here. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. 5 WAYS TO ATTRACT MILLENNIAL TRAVELERS TO YOUR HOTEL The lobby is the first thing any guest sees when walking through the front doors of a hotel. Make sure your hotel’s lobby is open and encourages entertainment and mingling. 3. Local dining and drinking options are a must. One way to a Millennial’s heart is through theirstomach!
THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. SHOULD YOU USE STOCK IMAGES IN YOUR CONTENT MARKETING There are times when you should avoid stock images in your content marketing. One is when you are talking about your company and your team members. In these instances, you’re going to get a better response using actual professional photos of your team members than you would using stock photos. Customers like to know who they will bedoing
USING NOSTALGIA AS A POWERFUL SELLING TOOL Nostalgia is a powerful selling tool. On October 5, 2016, Netflix chose over 200 coffeehouses nationwide to be transformed into “Luke’s Diners.”. This was in honor of the sixteenth anniversary of the series premier of Gilmore Girls and in preparation for the release of Gilmore Girls: A Year in the Life. Each of the shops thatparticipated
LESSONS FROM DALE CARNEGIE'S HOW TO WIN FRIENDS If you are not secure in yourself and your choices when it comes to marketing and communication, there are steps you can take in order to improve. Become a strong leader with positive influence by using these lessons from Carnegie's How to Win Friends & Influence People. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. LICENSING FOR PUBLISHERS 98%. Publisher retention rate (Publisher loyalty) 24-7. Availability to publishers. 250%. Year-over-year revenue growth. Enveritas Group and Brian both deliver great connections to the CE world and brands as well as provide the insight and expertise needed for branding andlicensing
5 STEPS TO IDENTIFY AND BUILD YOUR BRAND Building a corporate brand can help grow awareness, build customer loyalty, and solidify your general marketing strategy. The hard part is identifying that brand. Follow the tips below to pinpoint your brand and start to grow your identity. 1. Identify Why You Are Selling. It is easy to say that you are selling cars or websitedevelopment, but
SIX COMMUNICATION PRACTICES FOR A STRESS-FREE CONTENT A mix of words, pictures, pie charts, graphs, timelines, etc. will help you communicate most effectively. 6. Set Expectations Early and Often. Setting expectations gets all parties on the same page or at least close to the same page. Since there are a lot of parties involved in a content migration, it’s important to think throughpotential
CREATING BRAND AWARENESS FOR YOUR HOSPITAL BEFORE THE By highlighting your doctor’s expertise in blog posts, your hospital not only creates awareness but establishes itself as the “go-to” place for certain procedures. Creating brand awareness via quality content in the various touch points is an ongoing strategic process. Content gets stale and needs to be refreshed regularly, a monumental BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. 4 BRANDS THAT UNDERSTAND TONE AND VOICE Coca-Cola. Coca-Cola is one of the all-time favorite examples of well-tailored brand messaging. Coca-Cola’s tone and voice relies on the concepts of friendship, happiness and joy. In the “Share a Coke” campaign, Coca-Cola labeled 250 major names on bottles of their product and made them available to consumers for purchase. SHOULD YOU USE STOCK IMAGES IN YOUR CONTENT MARKETING There are times when you should avoid stock images in your content marketing. One is when you are talking about your company and your team members. In these instances, you’re going to get a better response using actual professional photos of your team members than you would using stock photos. Customers like to know who they will bedoing
USING NOSTALGIA AS A POWERFUL SELLING TOOL Nostalgia is a powerful selling tool. On October 5, 2016, Netflix chose over 200 coffeehouses nationwide to be transformed into “Luke’s Diners.”. This was in honor of the sixteenth anniversary of the series premier of Gilmore Girls and in preparation for the release of Gilmore Girls: A Year in the Life. Each of the shops thatparticipated
DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. LICENSING FOR PUBLISHERS 98%. Publisher retention rate (Publisher loyalty) 24-7. Availability to publishers. 250%. Year-over-year revenue growth. Enveritas Group and Brian both deliver great connections to the CE world and brands as well as provide the insight and expertise needed for branding andlicensing
5 STEPS TO IDENTIFY AND BUILD YOUR BRAND Building a corporate brand can help grow awareness, build customer loyalty, and solidify your general marketing strategy. The hard part is identifying that brand. Follow the tips below to pinpoint your brand and start to grow your identity. 1. Identify Why You Are Selling. It is easy to say that you are selling cars or websitedevelopment, but
SIX COMMUNICATION PRACTICES FOR A STRESS-FREE CONTENT A mix of words, pictures, pie charts, graphs, timelines, etc. will help you communicate most effectively. 6. Set Expectations Early and Often. Setting expectations gets all parties on the same page or at least close to the same page. Since there are a lot of parties involved in a content migration, it’s important to think throughpotential
CREATING BRAND AWARENESS FOR YOUR HOSPITAL BEFORE THE By highlighting your doctor’s expertise in blog posts, your hospital not only creates awareness but establishes itself as the “go-to” place for certain procedures. Creating brand awareness via quality content in the various touch points is an ongoing strategic process. Content gets stale and needs to be refreshed regularly, a monumental BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. 4 BRANDS THAT UNDERSTAND TONE AND VOICE Coca-Cola. Coca-Cola is one of the all-time favorite examples of well-tailored brand messaging. Coca-Cola’s tone and voice relies on the concepts of friendship, happiness and joy. In the “Share a Coke” campaign, Coca-Cola labeled 250 major names on bottles of their product and made them available to consumers for purchase. SHOULD YOU USE STOCK IMAGES IN YOUR CONTENT MARKETING There are times when you should avoid stock images in your content marketing. One is when you are talking about your company and your team members. In these instances, you’re going to get a better response using actual professional photos of your team members than you would using stock photos. Customers like to know who they will bedoing
USING NOSTALGIA AS A POWERFUL SELLING TOOL Nostalgia is a powerful selling tool. On October 5, 2016, Netflix chose over 200 coffeehouses nationwide to be transformed into “Luke’s Diners.”. This was in honor of the sixteenth anniversary of the series premier of Gilmore Girls and in preparation for the release of Gilmore Girls: A Year in the Life. Each of the shops thatparticipated
DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. LICENSING FOR PUBLISHERS 98%. Publisher retention rate (Publisher loyalty) 24-7. Availability to publishers. 250%. Year-over-year revenue growth. Enveritas Group and Brian both deliver great connections to the CE world and brands as well as provide the insight and expertise needed for branding andlicensing
5 STEPS TO IDENTIFY AND BUILD YOUR BRAND Building a corporate brand can help grow awareness, build customer loyalty, and solidify your general marketing strategy. The hard part is identifying that brand. Follow the tips below to pinpoint your brand and start to grow your identity. 1. Identify Why You Are Selling. It is easy to say that you are selling cars or websitedevelopment, but
SIX COMMUNICATION PRACTICES FOR A STRESS-FREE CONTENT A mix of words, pictures, pie charts, graphs, timelines, etc. will help you communicate most effectively. 6. Set Expectations Early and Often. Setting expectations gets all parties on the same page or at least close to the same page. Since there are a lot of parties involved in a content migration, it’s important to think throughpotential
CREATING BRAND AWARENESS FOR YOUR HOSPITAL BEFORE THE By highlighting your doctor’s expertise in blog posts, your hospital not only creates awareness but establishes itself as the “go-to” place for certain procedures. Creating brand awareness via quality content in the various touch points is an ongoing strategic process. Content gets stale and needs to be refreshed regularly, a monumental BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. 4 BRANDS THAT UNDERSTAND TONE AND VOICE Coca-Cola. Coca-Cola is one of the all-time favorite examples of well-tailored brand messaging. Coca-Cola’s tone and voice relies on the concepts of friendship, happiness and joy. In the “Share a Coke” campaign, Coca-Cola labeled 250 major names on bottles of their product and made them available to consumers for purchase. SHOULD YOU USE STOCK IMAGES IN YOUR CONTENT MARKETING There are times when you should avoid stock images in your content marketing. One is when you are talking about your company and your team members. In these instances, you’re going to get a better response using actual professional photos of your team members than you would using stock photos. Customers like to know who they will bedoing
USING NOSTALGIA AS A POWERFUL SELLING TOOL Nostalgia is a powerful selling tool. On October 5, 2016, Netflix chose over 200 coffeehouses nationwide to be transformed into “Luke’s Diners.”. This was in honor of the sixteenth anniversary of the series premier of Gilmore Girls and in preparation for the release of Gilmore Girls: A Year in the Life. Each of the shops thatparticipated
DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. DIGITAL MARKETING CONTENT LICENSING AGENCY SC EnVeritas Group is the only digital agency in the world offering owned, earned, and paid media solutions. We’re down-to-earth digital marketing experts who deliver stellar results. We’re dreamers, storytellers, strategists, analysts, writers, designers, and translators. We work with brands big and small, all SHEA MOISTURE: THE IMPORTANCE OF KNOWING YOUR AUDIENCE Dennis said of the company: “The competition that we now see puts businesses like ours at risk.”. However, while the purpose of the commercial was to expand the company’s market reach, the audience took it as an abandonment of Shea Moisture’s loyal black customer base. To them, the company they had helped build up was turning itsback
3 WAYS TRADITIONAL AND DIGITAL MARKETING WORK TOGETHERSEE MORE ONENVERITASGROUP.COM
ETHICAL ISSUES IN CONTENT AND SOCIAL MEDIA MARKETING With the advent of a lot of skepticism concerning what people read online, it’s more important than ever to pay attention to ethical issues in content and social media marketing – especially if you want to be successful with your efforts at it. CONTENT MARKETING: UNIVERSAL STUDIOS AND DISNEY WORLD 1) Be true to your brand. Just like the song from Mulan, stay true to your heart. Although Disney World and Universal Studios are just miles apart, or perhaps as a result of the proximity, the two theme park giants are aware that there are differences in the audiences they target. They both know this and they both embrace it. EVALUATING EMPLOYEES FOR A PROMOTION Evaluating Employees For A Promotion. Promoting an employee is about more than a salary increase. A promotion comes with a bigger title, more responsibilities, and perhaps, the management of others. You must make sure that this person can take on bigger tasks and is a proper fit. To identify a leader, you must go through a lengthy evaluation NATURAL AND LEARNED LEADERSHIP SKILLS Whether you are a lead editor or a team manager, content marketing requires a certain set of leadership skills and techniques. Some are born with natural leadership skills, others learn skills through practice and experience, but it takes a blend of both to be a trulygreat leader.
GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. THE GROWTH OF THE SOCIAL MEDIA MANAGER AS A CAREER The U.S. Department of Labor predicts that public relations jobs will increase by 12% in the next 6 years due to an increase in the need for social media positions. Currently, the task of managing social media, monitoring online communities, and interacting with consumers online can fall under many different job titles. LICENSING FOR PUBLISHERS 98%. Publisher retention rate (Publisher loyalty) 24-7. Availability to publishers. 250%. Year-over-year revenue growth. Enveritas Group and Brian both deliver great connections to the CE world and brands as well as provide the insight and expertise needed for branding andlicensing
5 STEPS TO IDENTIFY AND BUILD YOUR BRAND Building a corporate brand can help grow awareness, build customer loyalty, and solidify your general marketing strategy. The hard part is identifying that brand. Follow the tips below to pinpoint your brand and start to grow your identity. 1. Identify Why You Are Selling. It is easy to say that you are selling cars or websitedevelopment, but
SIX COMMUNICATION PRACTICES FOR A STRESS-FREE CONTENT A mix of words, pictures, pie charts, graphs, timelines, etc. will help you communicate most effectively. 6. Set Expectations Early and Often. Setting expectations gets all parties on the same page or at least close to the same page. Since there are a lot of parties involved in a content migration, it’s important to think throughpotential
CREATING BRAND AWARENESS FOR YOUR HOSPITAL BEFORE THE By highlighting your doctor’s expertise in blog posts, your hospital not only creates awareness but establishes itself as the “go-to” place for certain procedures. Creating brand awareness via quality content in the various touch points is an ongoing strategic process. Content gets stale and needs to be refreshed regularly, a monumental BEWARE: YOU CAN'T TRUST THE INTERNET Beware: You Can’t Trust the Internet. It’s always important to be skeptical of what you read on line. Here is just a recent reminder of why you can’t trust the Internet 100%. I’ve been doing research on the emergence of visual content marketing as the next big thing that we’ll all be talking about. GOOGLE KNOWS MY BIRTHDAY (AND YOURS TOO) Google Knows My Birthday (And Yours Too) With respect to digital-age privacy concerns, many of us walk the line between blissfully unaware and full-on Doomsday Prepper. But at some point, you get a “Happy Birthday!” message from Google and have to face the fact that most of your personal information is online somewhere. SHOULD I SEPARATE MY WORK AND PERSONAL IDENTITIES When you put your whole life online, it can have an impact on your professional career. Should you separate your personal and professional identities? It depends on how active you are on social media, your job title, and professional branding. 4 BRANDS THAT UNDERSTAND TONE AND VOICE Coca-Cola. Coca-Cola is one of the all-time favorite examples of well-tailored brand messaging. Coca-Cola’s tone and voice relies on the concepts of friendship, happiness and joy. In the “Share a Coke” campaign, Coca-Cola labeled 250 major names on bottles of their product and made them available to consumers for purchase. SHOULD YOU USE STOCK IMAGES IN YOUR CONTENT MARKETING There are times when you should avoid stock images in your content marketing. One is when you are talking about your company and your team members. In these instances, you’re going to get a better response using actual professional photos of your team members than you would using stock photos. Customers like to know who they will bedoing
USING NOSTALGIA AS A POWERFUL SELLING TOOL Nostalgia is a powerful selling tool. On October 5, 2016, Netflix chose over 200 coffeehouses nationwide to be transformed into “Luke’s Diners.”. This was in honor of the sixteenth anniversary of the series premier of Gilmore Girls and in preparation for the release of Gilmore Girls: A Year in the Life. Each of the shops thatparticipated
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