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FOR CONSUMERS
3 reasons to care. 1. Consumers have a right to choose. Consumers have the right to choose what information they share with companies online, for advertising purposes. 2. Transparency matters. Companies have an obligation to be transparent regarding the information that they may collect and/or use from consumers online. 3. EUROPEAN ADVERTISING CONSUMER RESEARCH REPORT 2021 Positive impact on consumer trust in brands and increased AdChoices Icon recognition among findings of latest research Brussels, 3 March 2021 – Recently commissioned by the European Interactive Digital Advertising Alliance (EDAA) and conducted by Ipsos MORI, the 2021 European Advertising Consumer Research Report captures an overview of respondents’ attitudes and awareness EUROPEAN INDUSTRY SELF-REGULATORY FRAMEWORK ON DATA-DRIVEN The European Industry Self-Regulatory Framework on Data-Driven Advertising codifies industry self-regulatory standards for Data-Driven Advertising in Europe.. The Principles help participating companies design, into their systems and contracts, a framework for compliance with applicable law. EUROPEAN ADVERTISING STANDARDS ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06 EUROPEAN PUBLISHERS COUNCIL The European Publishers Council is a high level group of Chairmen and CEOs of leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers, and radio and TVbroadcasting.
TOWNSEND FEEHAN
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh. Interactive AdvertisingCATHERINE ARMITAGE
At the World Federation of Advertisers (WFA), Catherine Armitage provides policy guidance and strategic advice on privacy, ethics and regulation to some of the world’s biggest brands. Her work focuses on understanding and dissecting some of the major challenges facing digital advertising today: including ad tech, platforms and AI. With degrees from Oxford University and Sciences Po A LEGISLATIVE COMPARISON: US VS. EU ON DATA PRIVACYSEE MORE ON EDAA.EUANGELA MILLS WADE
Angela Mills Wade has been the Executive Director of the European Publishers’ Council (EPC) since 1991. Previously, Angela worked as Head of European Affairs and Special Issues at the UK Advertising Association; European Executive for the ITV Companies’ Association and Assistant European Executive at the Retail Consortium. European Publishers Council (EPC) Website: www.epceurope.eu The HOME - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice.. To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, andFOR CONSUMERS
3 reasons to care. 1. Consumers have a right to choose. Consumers have the right to choose what information they share with companies online, for advertising purposes. 2. Transparency matters. Companies have an obligation to be transparent regarding the information that they may collect and/or use from consumers online. 3. EUROPEAN ADVERTISING CONSUMER RESEARCH REPORT 2021 Positive impact on consumer trust in brands and increased AdChoices Icon recognition among findings of latest research Brussels, 3 March 2021 – Recently commissioned by the European Interactive Digital Advertising Alliance (EDAA) and conducted by Ipsos MORI, the 2021 European Advertising Consumer Research Report captures an overview of respondents’ attitudes and awareness EUROPEAN INDUSTRY SELF-REGULATORY FRAMEWORK ON DATA-DRIVEN The European Industry Self-Regulatory Framework on Data-Driven Advertising codifies industry self-regulatory standards for Data-Driven Advertising in Europe.. The Principles help participating companies design, into their systems and contracts, a framework for compliance with applicable law. EUROPEAN ADVERTISING STANDARDS ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06 EUROPEAN PUBLISHERS COUNCIL The European Publishers Council is a high level group of Chairmen and CEOs of leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers, and radio and TVbroadcasting.
TOWNSEND FEEHAN
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh. Interactive AdvertisingCATHERINE ARMITAGE
At the World Federation of Advertisers (WFA), Catherine Armitage provides policy guidance and strategic advice on privacy, ethics and regulation to some of the world’s biggest brands. Her work focuses on understanding and dissecting some of the major challenges facing digital advertising today: including ad tech, platforms and AI. With degrees from Oxford University and Sciences Po A LEGISLATIVE COMPARISON: US VS. EU ON DATA PRIVACYSEE MORE ON EDAA.EUANGELA MILLS WADE
Angela Mills Wade has been the Executive Director of the European Publishers’ Council (EPC) since 1991. Previously, Angela worked as Head of European Affairs and Special Issues at the UK Advertising Association; European Executive for the ITV Companies’ Association and Assistant European Executive at the Retail Consortium. European Publishers Council (EPC) Website: www.epceurope.eu The EDAA RELEASES ITS 2020 ACTIVITY REPORT EDAA releases its 2020 Activity Report. Brussels, 12 April, 2021 – The European Interactive Digital Advertising Alliance (EDAA) has today published its 2020 Activity Report. With 2020 a year of turmoil and upheaval, the online industry forged on. Consumers have spent much more time online, and so data privacy and digital advertising, as all WHO WE ARE - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06 PARTICIPATING COMPANIES PAGE Self-Certified companies All participating companies listed below have submitted their self-certification of compliance to the EDAA. The self-certification of compliance is a declaration by the company that their OBA policies and practices comply with the industry standards administered by the EDA, and is the first compliance step under theProgramme.
EUROPEAN ADVERTISING CONSUMER RESEARCH REPORT 2021 The infographic below provides an overview of respondents’ attitudes and awareness in 10 European markets on Online Behavioural Advertising (OBA) and the accompanying EDAA Programme. The 2021 European Advertising Consumer Research Report was commissioned by the European Interactive Digital Advertising Alliance (EDAA) and conducted by Ipsos MORI. Results show that end-user awareness of EUROPEAN ADVERTISING STANDARDS ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06ICON PROVIDERS
As an Approved OBA Icon Provider for the European Interactive Digital Advertising Alliance (EDAA), TrustArc’s Ads Compliance Manager solution is one of the leading, global self-regulatory platforms for online behavioural advertising (OBA) compliance, delivering billionsof
PLATFORM
Company Description: PLATFORM is a business which operates globally as part of the GroupM group of companies. In the European Economic Area (EEA) and Switzerland the PLATFORM legal entity responsible for the data that PLATFORM collects is PLATFORM Ltd. Outside of the EEA and Switzerland the responsible legal entity is mPlatform,LLC.
2019 ACTIVITY REPORT Chair’s Remarks, by Angela Mills Wade 2019 was a coming of age year for data privacy in the European Union. With the GDPR firmly established, we saw shifting consumer SELF CERTIFICATION*CRITERIA FOR$COMPANIES*PARTICIPATING 2! Table!of!contents! 1. Introduction 3! 2. Criteria,for,self5certification,of,compliance,–,Third,Parties 4! 2.1.! Data’security’ 5! 2.1.1.! Safeguards! 5! HOME - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE Home - European Interactive Digital Advertising Alliance HOME - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice.. To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, andFOR CONSUMERS
3 reasons to care. 1. Consumers have a right to choose. Consumers have the right to choose what information they share with companies online, for advertising purposes. 2. Transparency matters. Companies have an obligation to be transparent regarding the information that they may collect and/or use from consumers online. 3. EUROPEAN ADVERTISING CONSUMER RESEARCH REPORT 2021 Positive impact on consumer trust in brands and increased AdChoices Icon recognition among findings of latest research Brussels, 3 March 2021 – Recently commissioned by the European Interactive Digital Advertising Alliance (EDAA) and conducted by Ipsos MORI, the 2021 European Advertising Consumer Research Report captures an overview of respondents’ attitudes and awareness EUROPEAN ADVERTISING STANDARDS ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06 EUROPEAN PUBLISHERS COUNCIL The European Publishers Council is a high level group of Chairmen and CEOs of leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers, and radio and TVbroadcasting.
TOWNSEND FEEHAN
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh. Interactive AdvertisingCATHERINE ARMITAGE
At the World Federation of Advertisers (WFA), Catherine Armitage provides policy guidance and strategic advice on privacy, ethics and regulation to some of the world’s biggest brands. Her work focuses on understanding and dissecting some of the major challenges facing digital advertising today: including ad tech, platforms and AI. With degrees from Oxford University and Sciences Po A LEGISLATIVE COMPARISON: US VS. EU ON DATA PRIVACYSEE MORE ON EDAA.EUANGELA MILLS WADE
Angela Mills Wade has been the Executive Director of the European Publishers’ Council (EPC) since 1991. Previously, Angela worked as Head of European Affairs and Special Issues at the UK Advertising Association; European Executive for the ITV Companies’ Association and Assistant European Executive at the Retail Consortium. European Publishers Council (EPC) Website: www.epceurope.eu The EUROPEAN INDUSTRY SELF-REGULATORY FRAMEWORK FOR ONLINE The undersigned companies (the “Companies”) have developed this European self-regulatory Framework (the “Framework”) for Online Behavioural Advertising (“OBA”). HOME - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertising works in practice.. To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, andFOR CONSUMERS
3 reasons to care. 1. Consumers have a right to choose. Consumers have the right to choose what information they share with companies online, for advertising purposes. 2. Transparency matters. Companies have an obligation to be transparent regarding the information that they may collect and/or use from consumers online. 3. EUROPEAN ADVERTISING CONSUMER RESEARCH REPORT 2021 Positive impact on consumer trust in brands and increased AdChoices Icon recognition among findings of latest research Brussels, 3 March 2021 – Recently commissioned by the European Interactive Digital Advertising Alliance (EDAA) and conducted by Ipsos MORI, the 2021 European Advertising Consumer Research Report captures an overview of respondents’ attitudes and awareness EUROPEAN ADVERTISING STANDARDS ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06 EUROPEAN PUBLISHERS COUNCIL The European Publishers Council is a high level group of Chairmen and CEOs of leading European media corporations actively involved in multimedia markets spanning newspaper, magazine, book, journal, internet and online database publishers, and radio and TVbroadcasting.
TOWNSEND FEEHAN
Townsend Feehan is CEO of IAB Europe. Prior to joining IAB Europe, Townsend worked for Microsoft Legal & Corporate Affairs in Brussels and ran EU industry associations in the ICT, consumer electronics and biotechnology sectors. She previously represented Microsoft on IAB Europe’s Board. Townsend has an M. Phil. in European policy from the University of Edinburgh. Interactive AdvertisingCATHERINE ARMITAGE
At the World Federation of Advertisers (WFA), Catherine Armitage provides policy guidance and strategic advice on privacy, ethics and regulation to some of the world’s biggest brands. Her work focuses on understanding and dissecting some of the major challenges facing digital advertising today: including ad tech, platforms and AI. With degrees from Oxford University and Sciences Po A LEGISLATIVE COMPARISON: US VS. EU ON DATA PRIVACYSEE MORE ON EDAA.EUANGELA MILLS WADE
Angela Mills Wade has been the Executive Director of the European Publishers’ Council (EPC) since 1991. Previously, Angela worked as Head of European Affairs and Special Issues at the UK Advertising Association; European Executive for the ITV Companies’ Association and Assistant European Executive at the Retail Consortium. European Publishers Council (EPC) Website: www.epceurope.eu The EUROPEAN INDUSTRY SELF-REGULATORY FRAMEWORK FOR ONLINE The undersigned companies (the “Companies”) have developed this European self-regulatory Framework (the “Framework”) for Online Behavioural Advertising (“OBA”). ABOUT EDAA - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE The European Interactive Digital Advertising Alliance ‘s principal purpose is to provide the ‘AdChoices Icon’ to companies involved in data-driven advertising across Europe.. Data-Driven Advertising (or OBA) consists of the collection and use of previous web-browsing activity (through cookies) to deliver relevant advertising to the consumer.. The AdChoices Icon is a consumer-facing WHAT WE DO - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE 26, Rue des Deux Églises 1000, Brussels Email: infoedaaeu Call: +32 (0) 2 513 78 06FOR CONSUMERS
An Information portal. We understand that Data-Driven Advertising isn’t always clear to all. YourOnlineChoices.eu was put together to make this topic clearer for everyone. Put simply, Data-Driven Advertising is a practice that is based on internet browsing activity and allows brands to deliver ads to web users which reflect theirinterests.
CERTIFICATION PROVIDERS The European Interactive Digital Advertising Alliance (EDAA) recognises ABC as an approved Certification Provider for participating companies in the EU Self-Regulatory Programme on OBA. ABC is the industry-owned auditor for the media industry in the UK & Ireland. ABC is governed by the media industry, for the media industry and areexpert at
FOR COMPANIES
Definition – A fundamental principle behind the European self-regulatory programme is for entities engaged in data-driven advertising to clearly inform consumers about their data collection and use practices through enhanced notice, provided via the consumer-facing ‘AdChoices Icon’. Companies participating in the programme may use the F.A.Q. - EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE The European Interactive Digital Advertising Alliance empowers consumers with greater transparency, choice and control, and provides the tools for businesses to enable that to happen.. EDAA is responsible for the administration of the pan industry self-regulatory programme on Online Behavioural Advertising (OBA), enabling consumers, through the display of an icon, to access transparency andICON PROVIDERS
As an Approved OBA Icon Provider for the European Interactive Digital Advertising Alliance (EDAA), TrustArc’s Ads Compliance Manager solution is one of the leading, global self-regulatory platforms for online behavioural advertising (OBA) compliance, delivering billionsof
EUROPEAN INDUSTRY SELF-REGULATORY FRAMEWORK ON DATA-DRIVEN The European Industry Self-Regulatory Framework on Data-Driven Advertising codifies industry self-regulatory standards for Data-Driven Advertising in Europe.. The Principles help participating companies design, into their systems and contracts, a framework for compliance with applicable law. 2020 ACTIVITY REPORT European Interactive Digital Advertising Alliance. 2020 Activity Report. EDAA - 2020 Activity Report PAGE 3. Table of Contents. Chair’s Remarks 4
EDAA$SELF CERTIFICATION* FORM FOR$COMPANIES* PARTICIPATING 2! Table!of!contents! 1. Company*information 4! 1.1.! Identification-data- 4! 1.2.! Company-VAT-Number:-- 4! 1.3.! Contact-person:- 4! 1.4.! Role-in-the-market-place- 4!__ __
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* Home
* Who we are
* About EDAA
* Our Board
* Meet the team
* What we do
* Our Mission
* European Principles* For Companies
* For Consumers
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* Certification Providers * Participating Companies * News and Resources* Press Releases
* Reports
* Multimedia
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* How to manage your online ad experienceHERE Read
more__ 2019 EDAA Summit AftermovieHOME
ABOUT US
THE EUROPEAN INTERACTIVE DIGITAL ADVERTISING ALLIANCE (EDAA) MANAGES THE EUROPEAN SELF-REGULATORY PROGRAMME FOR DATA-DRIVEN ADVERTISING (OR ONLINE BEHAVIOURAL ADVERTISING/OBA). ITS MAIN PURPOSE IS TO PROVIDE COMPANIES INVOLVED IN DATA-DRIVEN ADVERTISING ACROSS EUROPE THE ‘ADCHOICES ICON’, A CONSUMER-FACING, INTERACTIVE SYMBOL THAT LINKS CONSUMERS TO AN ONLINE PORTAL, _WWW.YOURONLINECHOICES.EU_ , WHERE CONSUMERS CAN FIND EASY-TO-UNDERSTAND INFORMATION ABOUT DATA-DRIVEN ADVERTISING AS WELL AS A MECHANISM FOR EXERCISING INFORMED CHOICE OVER TAILORED,PERSONALISED ADS.
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ONLINE ADVERTISING & PRIVACY EDAA offers European citizens greater transparency, choice, and control over their online advertising and privacy preferences and provides easy-access information about how data-driven advertisingworks in practice.
To find out more how you can manage your own online advertising and privacy preferences, or about how data-driven advertising supports the digital content, services, and applications you enjoy, at little or no cost whilst delivering relevant ads on the websites you visit, go to YourOnlineChoices.com .__
SOLUTIONS
FOR CONSUMERS: EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices to ensure European citizens have more transparency, choice and control in relation to data-driven advertising. Find out more HERE.
FOR COMPANIES: EDAA’s Self-Regulatory Programme involves hundreds of companies and has been developed by leading European bodies across the digital advertising ecosystem, from publishers to advertisers. To implement and enforce pan-European standards on the practice of OBA and in doing so, offering business solutions which respond to growing concerns around privacy. Find out more HERE.
__Find out more about the governing European principles __Visit www.youronlinechoices.eu HOW ONLINE BEHAVIOURAL ADVERTISING WORKS LEARN MORE ABOUT OBA__
WHAT WE DO FOR CONSUMERS EDAA’s Self-Regulatory Programme is at the forefront of supporting responsible advertising practices. It ensures that European citizens have greater transparency, choice and control in relation to data-driven advertising.__
TRANSPARENCY
TRANSPARENCY
The OBA icon appears in or around online ads or on websites where OBA data may be collected. It lets you know that companies involved in serving these ads are respecting EDAA’s self-regulatory principles . The icon is also linked to the Consumer Choice Platform at www.youronlinechoices.eu where you can find a wealth of information about data-driven advertising.__
CHOICE
CHOICE
The Consumer Choice Platform at www.youronlinechoices.eu enables you to choose whether to opt-out or opt-in to receiving OBA from the companies listed on our platform. The site is also accessible by clicking on the AdChoices icon, which appears in or around online ads or on websites where OBA data may be collected.__
CONTROL
CONTROL
By using the opt-in or opt-out tool (Consumer Choice Platform) a www.youronlinechoices.eu you can control whether to receive tailored ads from the companies listed on the Platform, giving you control of your online advertising privacy preferences. Go to your country’s page on YourOnlineChoicesif you wish to
file a complaint.
__Go to www.youronlinechoices.eu WHAT WE DO FOR COMPANIES EDAA’s Self-Regulatory Programme offers a technology-neutral solution to growing digital privacy concerns, rebuilding trust through enhanced transparency, choice and control. At the same time, ensuring the online advertising industry can continue to do what it does best, inform, empower and innovate!APPLY
Join the Self-Regulatory Initiative and apply to use the EDAA’s tools (AdChoices Icon and/or Consumer Choice Platform) for your onlinead campaigns.
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INTEGRATE
Integrate the EDAA’s tools across your company’s online advertising practices, to better inform and empower consumers.COMPLY
Self-Certify your compliance within 6 months of joining the Programme. Participating companies acting as Third-Parties must also complete an Independent Certification to obtain their Trust Seal.3
__Find out more about what we do for companies GOVERNING ASSOCIATIONSRECENT POSTS
* DMWF Global – OnDemand Panel: Is consumer education pivotal for the future of online advertising?May 28, 2021
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