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IN THE NEWS CRM Maturity Model The Need For CRM Strategy Salesforce v.Microsoft CRM
NEWLY PUBLISHED CRM REVIEWS & ARTICLESWhat is CRM?
For many people evaluating CRM software, CRM is not what they think it is. Well, that is, if they think that CRM is software. It's an easy mistake to make. The truth is CRM software is a tool to achieve CRM, and CRM is a business strategy aimed at growing mutually beneficial customer relationships at scale. Understanding how the two work together delivers the most impactful results. CRM Software Selection Insights that I've learned from 30 Years of CRM Consulting CRM selection insights share learning that reduces time and risk and increases the likelihood of finding the best CRM software for your business. Based on more than three decades of CRM consulting experience, this post shares some of the most important CRM software selection insights to make the best decision when choosing CRMsoftware.
Is Salesforce Worth the Price Premium? Salesforce is the market share leader. That position has earned the company a significant price premium when compared to alternatives such as Microsoft Dynamics, Oracle CX and SAP CRM. Whether the price premium pays dividends or just results in higher total cost of ownership (TCO) depends on how you use it. This article explains when the price premium makes sense, and when it does not. How CRM Software Automates the Delivery of CustomerExperiences
Customer-centric businesses research, map and automate customer interactions in order to deliver consistent, predictable, rewarding and memorable customer experiences. However, it's easy to get overwhelmed when trying to identify all the possible customer journeys. Fortunately, that's not necessary. Research shows that 20% of customer journeys often account for up to 70-80% of occurrences. The Top Reasons CRM Fails Analyst firms report that 30-50%+ of all CRM deployments fail to achieve their objectives or fail outright. As CRM is a 23 year old industry, and these CRM failure reports repeat themselves year after year, the statistics are cause for proactive risk analysis and mitigating measures. Here are the top causes of CRM failures, and the preemptive measures that can prevent, mitigate or respond to thesechallenges.
Agile versus Waterfall CRM Implementation Methods Waterfall deployment methods remain the norm, but agile methods such as Scrum offer some unique capabilities to improve CRM software implementation success. It’s important to recognize there is no one size fits all CRM implementation methodology. Here are the key advantages, disadvantages and differences between these competingapproaches.
A 10 Step Change Management Framework That Works CRM software implementations move staff away from the status quo and outside their comfort zone. If resistance to change goes unaddressed, the hidden agendas and failure to embrace the needed change will challenge the project, and likely result in time and cost overruns. Here is a 10 step change management framework to reduce risk and improve your CRM implementation. The Future of CRM Software The next generation of CRM software is needed for two reasons. First, businesses need new strategies and supporting technologies to respond to more empowered customers. Second, CRM software is a 23 year old customer data management technology that lies somewhere between mature and commoditized. It's time for a technology refresh. Here's what's needed for the future of CRM software. Best Practices to Rally CRM User Adoption User adoption is a perennial challenge with CRM software deployments. Slow or low user adoption is a top cited contributing factor to CRM deployments that fail to achieve their objectives, or just fail outright. Here are the top CRM best practices designed to counter CRM user adoption challenges and get more payback on your technology investment. How to Design CRM for the User Experience Successful CRM user experiences increase CRM application utilization which leads to better data input, more process automation, enhanced information reporting and a much bigger payback on your CRM software investment. But achieving CRM user experience objectives is hard. Here's a proven approach and some best practices to achieve the elusive CRM user experience benefits. The Strategic Importance of Measuring Customer LifetimeValue
Customer Lifetime Value (CLV) is a forward looking performance measure that identifies customer value and upside potential, and can be leveraged to increase customer share, customer retention, margin improvement and top line revenues. But few business leaders harness this metric. Here's how to calculate CLV and put this measure tostrategic use.
Mobile CRM – Why it Fails, and How to Succeed Despite a spectacular rise in smartphone and tablet adoption, mobile CRM remains sporadic and under-utilized for most businesses, and of the few mobile CRM adopters, most fail to achieve sustained user adoption and a positive ROI. Here I examine the disconnect between mobility and CRM, why so many mobile deployments don’t go well and how to achieve mobile CRM success. Retail CRM (Finally) Comes of Age For the first time since the term "CRM" emerged in 1992, retailers are adopting CRM, or more specifically Retail CRM as the underlying platform to enable retail strategies such as omni-channel communications, customer experience management, social media engagement, loyalty programs, retail marketing automation and mobility. Here's why they're doing it now, and advice in how to do itright.
The Business Mandate For Customer Experience (CX)Management
Customer Experience (CX) has become the go-to strategy to satisfy increasing customer demands, deliver consistent and rewarding service, retain customers and grow profitable customer relationships. The business strategy is well understood, but the execution is complex and many times elusive. Here we examine the business problem and share a proven framework to deploy a CX strategy. The Business Case For An Integrated Revenue Cycle When companies move beyond just a sales cycle and get to a complete lead to customer revenue cycle, they more effectively advance those leads through the pipe, increase sales wins, grow customer acquisitions and earn more revenues. But getting there isn't easy. Here we share the business case, along with a proven framework, to achieve an integrated revenue cycle. SUBSCRIBE TO THE CRM NEWSLETTER Top Headlines Delivered Get the latest CRM research reports, software reviews, comparison guides & industry news OUR GUARANTEE: "We will NEVER spam you" | PrivacyMost Popular
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