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TERMS
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. RESOURCES - THE CIRCULAR DESIGN GUIDE Performance, safety, and styling. Tesla understands what its customers want. They focus on the things that appeal to the car-driving masses: performance, safety, and styling. The fact that it uses no petrol is an added bonus. Read more >>.UNDERSTAND METHODS
Understand how to design for the circular economy. Understand Circular Flows. flows feedback nature basics economy biomimicry loops diagram. understand. Explore opportunities for social, cultural, natural, and human capital. Regenerative Thinking. plastic flowFIBRES RESOURCES
Clothes are an everyday necessity, and for many an important expression of individuality. Yet the way clothes are made and used today is massively wasteful and polluting. The Circular Fibres Initiative brings together industry leaders and other key stakeholders to collaborate and innovate towards a new textiles economy, based on the principles of a circular economy. PRODUCT REDESIGN WORKSHOP Explore. In the workshop, we will use a carpet tile as a sample product for redesign - the type you might find in an office or hotel. This presentation will help you and the other participants to get familiar with the design of a carpet tile.. The design goal is: redesign a commercial carpet tile to make it safe and circular. Choose a commercial application for a carpet tile. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
DESIGN HAS TO BE DRIVEN BY PURPOSE Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions when it comes to designing for the circular economy. The calm of IDEO’s London office belies the bursting ingenuity of the minds inside. It is where we meet Chris Grantham, one of IDEO’s directors, to talk about a subject he ispassionate about
CREATE BRAND PROMISE 2. Next, list out what your customers value, e.g. convenience, status, being the first, etc. 3. Then write down your circular opportunity or concept. Ask yourself, based on your brand promise and your customers’ values, how should this initiative make them feel? What are the emotional qualities that your product brings when they buy oruse it
THE CIRCULAR DESIGN GUIDEINTROMETHODSMINDSETSSTORIESRESOURCESLEGALTERMS
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future. RESOURCES - THE CIRCULAR DESIGN GUIDE Performance, safety, and styling. Tesla understands what its customers want. They focus on the things that appeal to the car-driving masses: performance, safety, and styling. The fact that it uses no petrol is an added bonus. Read more >>.UNDERSTAND METHODS
Understand how to design for the circular economy. Understand Circular Flows. flows feedback nature basics economy biomimicry loops diagram. understand. Explore opportunities for social, cultural, natural, and human capital. Regenerative Thinking. plastic flowFIBRES RESOURCES
Clothes are an everyday necessity, and for many an important expression of individuality. Yet the way clothes are made and used today is massively wasteful and polluting. The Circular Fibres Initiative brings together industry leaders and other key stakeholders to collaborate and innovate towards a new textiles economy, based on the principles of a circular economy. PRODUCT REDESIGN WORKSHOP Explore. In the workshop, we will use a carpet tile as a sample product for redesign - the type you might find in an office or hotel. This presentation will help you and the other participants to get familiar with the design of a carpet tile.. The design goal is: redesign a commercial carpet tile to make it safe and circular. Choose a commercial application for a carpet tile. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
DESIGN HAS TO BE DRIVEN BY PURPOSE Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions when it comes to designing for the circular economy. The calm of IDEO’s London office belies the bursting ingenuity of the minds inside. It is where we meet Chris Grantham, one of IDEO’s directors, to talk about a subject he ispassionate about
CREATE BRAND PROMISE 2. Next, list out what your customers value, e.g. convenience, status, being the first, etc. 3. Then write down your circular opportunity or concept. Ask yourself, based on your brand promise and your customers’ values, how should this initiative make them feel? What are the emotional qualities that your product brings when they buy oruse it
GET STARTED
Demonstrate the potential of your circular innovation. Build proof-of-concept in terms that matter to your business. These will likely include factors such as fit with brand or key business case metrics such as offer desirability, commercial viability, organisational and technical feasibility. METHODS - CIRCULAR DESIGN GUIDE Methods. We’ve lined up a number of activities to help you understand, define, make, and release circular innovations. Dive in wherever makes most sense for you and your team. Don’t worry about getting it all right on your first go. The more you prototype and learn, the greater your positive impact on the system. STORIES - CIRCULAR DESIGN GUIDE Designers are enablers of positive change. According to Katrine, Victor and Matthieu, designers are enablers, and if they have one important skill, it is connecting others. The STRATA team has the mission to accelerate the transition to circular business models, starting with home furnishing.MATERIAL SELECTION
Material choices play a fundamental role in designing for a circular economy. By choosing only safe and circular materials, you can ensure that products are safer to both humans and the environment, and the materials used to make them can be reused without causing contamination. The good news is that a wide palette of such materialsexist.
PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on INSPIRATION: DIGITAL SYSTEMS DOWNLOAD. As more and more software developers use an agile process, digital systems are designed inherently to evolve, scale, be feedback-rich, and iterate characteristics that are circular by nature. As such, they can serve as another inspiration for designingcircularly.
MATERIALS JOURNEY MAPPING Download the Safe & Circular Materials Journey Mapping worksheet and put this product in the centre of the worksheet by either making a quick drawing of it or by writing its name. 2. Identify on the worksheet what you already know or can identify about the materials and chemicals used in the product. Find inspiration by looking at someof the
LAUNCH TO LEARN
Test the proposition with all the resources in place Learn how to plan for a pilot, account for the different touchpoints of the pilot (designing for circularity means it will likely be testing a system of sorts), and create a plan for feedback along the way. Test how theoutcomes relate to
SAFE & CIRCULAR
Safe & Circular by design: making positive material choices. In this podcast, produced as part of the 2018 Disruptive Innovation Festival, experts from the Cradle to Cradle Products Innovation Institute together with the Ellen MacArthur Foundation unravel what every designer needs to know about the safety of materials for productdesign.
THE CIRCULAR DESIGN GUIDEINTROMETHODSMINDSETSSTORIESRESOURCESLEGALTERMS
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.UNDERSTAND METHODS
Understand how to design for the circular economy. Understand Circular Flows. flows feedback nature basics economy biomimicry loops diagram. understand. Explore opportunities for social, cultural, natural, and human capital. Regenerative Thinking. plastic flowFIBRES RESOURCES
Clothes are an everyday necessity, and for many an important expression of individuality. Yet the way clothes are made and used today is massively wasteful and polluting. The Circular Fibres Initiative brings together industry leaders and other key stakeholders to collaborate and innovate towards a new textiles economy, based on the principles of a circular economy. PRODUCT REDESIGN WORKSHOP Explore. In the workshop, we will use a carpet tile as a sample product for redesign - the type you might find in an office or hotel. This presentation will help you and the other participants to get familiar with the design of a carpet tile.. The design goal is: redesign a commercial carpet tile to make it safe and circular. Choose a commercial application for a carpet tile. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on MATERIALS JOURNEY MAPPING Download the Safe & Circular Materials Journey Mapping worksheet and put this product in the centre of the worksheet by either making a quick drawing of it or by writing its name. 2. Identify on the worksheet what you already know or can identify about the materials and chemicals used in the product. Find inspiration by looking at someof the
DESIGN HAS TO BE DRIVEN BY PURPOSE Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions when it comes to designing for the circular economy. The calm of IDEO’s London office belies the bursting ingenuity of the minds inside. It is where we meet Chris Grantham, one of IDEO’s directors, to talk about a subject he ispassionate about
CREATE BRAND PROMISE 2. Next, list out what your customers value, e.g. convenience, status, being the first, etc. 3. Then write down your circular opportunity or concept. Ask yourself, based on your brand promise and your customers’ values, how should this initiative make them feel? What are the emotional qualities that your product brings when they buy oruse it
THE CIRCULAR DESIGN GUIDEINTROMETHODSMINDSETSSTORIESRESOURCESLEGALTERMS
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.UNDERSTAND METHODS
Understand how to design for the circular economy. Understand Circular Flows. flows feedback nature basics economy biomimicry loops diagram. understand. Explore opportunities for social, cultural, natural, and human capital. Regenerative Thinking. plastic flowFIBRES RESOURCES
Clothes are an everyday necessity, and for many an important expression of individuality. Yet the way clothes are made and used today is massively wasteful and polluting. The Circular Fibres Initiative brings together industry leaders and other key stakeholders to collaborate and innovate towards a new textiles economy, based on the principles of a circular economy. PRODUCT REDESIGN WORKSHOP Explore. In the workshop, we will use a carpet tile as a sample product for redesign - the type you might find in an office or hotel. This presentation will help you and the other participants to get familiar with the design of a carpet tile.. The design goal is: redesign a commercial carpet tile to make it safe and circular. Choose a commercial application for a carpet tile. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on MATERIALS JOURNEY MAPPING Download the Safe & Circular Materials Journey Mapping worksheet and put this product in the centre of the worksheet by either making a quick drawing of it or by writing its name. 2. Identify on the worksheet what you already know or can identify about the materials and chemicals used in the product. Find inspiration by looking at someof the
DESIGN HAS TO BE DRIVEN BY PURPOSE Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions when it comes to designing for the circular economy. The calm of IDEO’s London office belies the bursting ingenuity of the minds inside. It is where we meet Chris Grantham, one of IDEO’s directors, to talk about a subject he ispassionate about
CREATE BRAND PROMISE 2. Next, list out what your customers value, e.g. convenience, status, being the first, etc. 3. Then write down your circular opportunity or concept. Ask yourself, based on your brand promise and your customers’ values, how should this initiative make them feel? What are the emotional qualities that your product brings when they buy oruse it
GET STARTED
Demonstrate the potential of your circular innovation. Build proof-of-concept in terms that matter to your business. These will likely include factors such as fit with brand or key business case metrics such as offer desirability, commercial viability, organisational and technical feasibility. RESOURCES - THE CIRCULAR DESIGN GUIDE Performance, safety, and styling. Tesla understands what its customers want. They focus on the things that appeal to the car-driving masses: performance, safety, and styling. The fact that it uses no petrol is an added bonus. Read more >>. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
RELEASE METHODS
release. Ensure your product is in a useful state for as long as possible. Product Journey Mapping. materials plastic after use recycling cradle to cradle material collection disposal use cycles. release. Test the proposition with all the resources in place. Launch to Learn. pilot launch build test testing ideo. release. UNDERSTAND CIRCULAR FLOWS DOWNLOAD. Circular Flows Worksheet. At its core, a circular economy means that products no longer have a life cycle with a beginning, middle, and end. Therefore, they contribute less waste and can actually add value to their ecosystem. When materials stop being used, they go back into a useful cycle, hence the circular economy. INSPIRATION: DIGITAL SYSTEMS DOWNLOAD. As more and more software developers use an agile process, digital systems are designed inherently to evolve, scale, be feedback-rich, and iterate characteristics that are circular by nature. As such, they can serve as another inspiration for designingcircularly.
BUILDING TEAMS
Building Teams. Build teams to strengthen knowledge and expertise, build your relationships with stakeholders, and make implementation a success. Align on a shared goal and define how you collaborate. DOWNLOAD. As with all design processes, interdisciplinary teams are important when designing for the circular economy.LAUNCH TO LEARN
Test the proposition with all the resources in place Learn how to plan for a pilot, account for the different touchpoints of the pilot (designing for circularity means it will likely be testing a system of sorts), and create a plan for feedback along the way. Test how theoutcomes relate to
CONTINUOUS LEARNING LOOPS Explore next steps to iterate your design and continue to add valueLearn how to use feedback to plan what’s next with your product or service – this could be evolving your offer, new opportunities for business growth, or spotting your next circular intervention and A SYSTEMIC APPROACH TO DESIGNING WITH RESOURCES Fundamentally, his aim has always been to steer in the direction of a systemic approach to using resources, not to create more shoes. . Since graduating from the RCA, Thomas still remains genuinely surprised at how much traction Shoey Shoes has gained. The positive reactions have given him the confidence to pursue funding and find abusiness
THE CIRCULAR DESIGN GUIDEINTROMETHODSMINDSETSSTORIESRESOURCESLEGALTERMS
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.UNDERSTAND METHODS
Understand how to design for the circular economy. Understand Circular Flows. flows feedback nature basics economy biomimicry loops diagram. understand. Explore opportunities for social, cultural, natural, and human capital. Regenerative Thinking. plastic flowFIBRES RESOURCES
Clothes are an everyday necessity, and for many an important expression of individuality. Yet the way clothes are made and used today is massively wasteful and polluting. The Circular Fibres Initiative brings together industry leaders and other key stakeholders to collaborate and innovate towards a new textiles economy, based on the principles of a circular economy. PRODUCT REDESIGN WORKSHOP Explore. In the workshop, we will use a carpet tile as a sample product for redesign - the type you might find in an office or hotel. This presentation will help you and the other participants to get familiar with the design of a carpet tile.. The design goal is: redesign a commercial carpet tile to make it safe and circular. Choose a commercial application for a carpet tile. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on MATERIALS JOURNEY MAPPING Download the Safe & Circular Materials Journey Mapping worksheet and put this product in the centre of the worksheet by either making a quick drawing of it or by writing its name. 2. Identify on the worksheet what you already know or can identify about the materials and chemicals used in the product. Find inspiration by looking at someof the
DESIGN HAS TO BE DRIVEN BY PURPOSE Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions when it comes to designing for the circular economy. The calm of IDEO’s London office belies the bursting ingenuity of the minds inside. It is where we meet Chris Grantham, one of IDEO’s directors, to talk about a subject he ispassionate about
CREATE BRAND PROMISE 2. Next, list out what your customers value, e.g. convenience, status, being the first, etc. 3. Then write down your circular opportunity or concept. Ask yourself, based on your brand promise and your customers’ values, how should this initiative make them feel? What are the emotional qualities that your product brings when they buy oruse it
THE CIRCULAR DESIGN GUIDEINTROMETHODSMINDSETSSTORIESRESOURCESLEGALTERMS
What if you could redesign everything? The Circular Design Guide is a collaboration between IDEO and the Ellen MacArthur Foundation. It's an action-oriented set of methods, mindsets and thought starters to help innovators design circular solutions that are fit for the future.UNDERSTAND METHODS
Understand how to design for the circular economy. Understand Circular Flows. flows feedback nature basics economy biomimicry loops diagram. understand. Explore opportunities for social, cultural, natural, and human capital. Regenerative Thinking. plastic flowFIBRES RESOURCES
Clothes are an everyday necessity, and for many an important expression of individuality. Yet the way clothes are made and used today is massively wasteful and polluting. The Circular Fibres Initiative brings together industry leaders and other key stakeholders to collaborate and innovate towards a new textiles economy, based on the principles of a circular economy. PRODUCT REDESIGN WORKSHOP Explore. In the workshop, we will use a carpet tile as a sample product for redesign - the type you might find in an office or hotel. This presentation will help you and the other participants to get familiar with the design of a carpet tile.. The design goal is: redesign a commercial carpet tile to make it safe and circular. Choose a commercial application for a carpet tile. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
PRODUCT JOURNEY MAPPING Product Journey Template. Circularity means rethinking a linear use cycle of your product or service with a beginning, middle, and end. If a product or service is truly circular, it will never actually have an end to its life, but continuously take a new form. Mapping thisjourney
PLASTICS RESOURCES
The New Plastics Economy is an ambitious, three-year initiative to build momentum towards a plastics system that works. Applying the principles of the circular economy, the initiative brings together key stakeholders to rethink and redesign the future of plastics, starting with packaging. Read more on MATERIALS JOURNEY MAPPING Download the Safe & Circular Materials Journey Mapping worksheet and put this product in the centre of the worksheet by either making a quick drawing of it or by writing its name. 2. Identify on the worksheet what you already know or can identify about the materials and chemicals used in the product. Find inspiration by looking at someof the
DESIGN HAS TO BE DRIVEN BY PURPOSE Chris Grantham from IDEO explains the power of human-centred design and purpose-driven decisions when it comes to designing for the circular economy. The calm of IDEO’s London office belies the bursting ingenuity of the minds inside. It is where we meet Chris Grantham, one of IDEO’s directors, to talk about a subject he ispassionate about
CREATE BRAND PROMISE 2. Next, list out what your customers value, e.g. convenience, status, being the first, etc. 3. Then write down your circular opportunity or concept. Ask yourself, based on your brand promise and your customers’ values, how should this initiative make them feel? What are the emotional qualities that your product brings when they buy oruse it
GET STARTED
Demonstrate the potential of your circular innovation. Build proof-of-concept in terms that matter to your business. These will likely include factors such as fit with brand or key business case metrics such as offer desirability, commercial viability, organisational and technical feasibility. RESOURCES - THE CIRCULAR DESIGN GUIDE Performance, safety, and styling. Tesla understands what its customers want. They focus on the things that appeal to the car-driving masses: performance, safety, and styling. The fact that it uses no petrol is an added bonus. Read more >>. MINDSETS - THE CIRCULAR DESIGN GUIDE Design for users, stakeholders, and the systems they’re part of. Traditional manufacturing is wasteful, because it focuses exclusively on the end user. The circular economy mindset looks much wider, to consider everyone who extracts, builds, uses, and disposes of things. By zooming out from users, to consider the wider network ofstakeholders
RELEASE METHODS
release. Ensure your product is in a useful state for as long as possible. Product Journey Mapping. materials plastic after use recycling cradle to cradle material collection disposal use cycles. release. Test the proposition with all the resources in place. Launch to Learn. pilot launch build test testing ideo. release. UNDERSTAND CIRCULAR FLOWS DOWNLOAD. Circular Flows Worksheet. At its core, a circular economy means that products no longer have a life cycle with a beginning, middle, and end. Therefore, they contribute less waste and can actually add value to their ecosystem. When materials stop being used, they go back into a useful cycle, hence the circular economy. INSPIRATION: DIGITAL SYSTEMS DOWNLOAD. As more and more software developers use an agile process, digital systems are designed inherently to evolve, scale, be feedback-rich, and iterate characteristics that are circular by nature. As such, they can serve as another inspiration for designingcircularly.
BUILDING TEAMS
Building Teams. Build teams to strengthen knowledge and expertise, build your relationships with stakeholders, and make implementation a success. Align on a shared goal and define how you collaborate. DOWNLOAD. As with all design processes, interdisciplinary teams are important when designing for the circular economy.LAUNCH TO LEARN
Test the proposition with all the resources in place Learn how to plan for a pilot, account for the different touchpoints of the pilot (designing for circularity means it will likely be testing a system of sorts), and create a plan for feedback along the way. Test how theoutcomes relate to
CONTINUOUS LEARNING LOOPS Explore next steps to iterate your design and continue to add valueLearn how to use feedback to plan what’s next with your product or service – this could be evolving your offer, new opportunities for business growth, or spotting your next circular intervention and A SYSTEMIC APPROACH TO DESIGNING WITH RESOURCES Fundamentally, his aim has always been to steer in the direction of a systemic approach to using resources, not to create more shoes. . Since graduating from the RCA, Thomas still remains genuinely surprised at how much traction Shoey Shoes has gained. The positive reactions have given him the confidence to pursue funding and find abusiness
context methods our story INTRO METHODS MINDSETS STORIESRESOURCES
INTRO METHODS MINDSETS STORIESRESOURCES
NOW IS THE MOST EXHILARATING TIME TO BE AN INNOVATOR. WHY, WHAT'S CHANGED? The scale of what we’re designing has shifted from products, to companies, to economic systems. Who we’re designing for has expanded from a solitary user to an intimately connected web of people, spanning the globe. New tools such as artificial intelligence, the internet of things, and biomimicry mean our design ambitions are limited only by ourimagination.
Meanwhile, creativity has never been more important. The global economy is stuttering and disruptive technologies challenge established business models. THE NEXT BIG THING IN DESIGN IS CIRCULAR. A RADICAL, RESTORATIVE, REGENERATIVE APPROACH TO BUSINESS A new mind-set for business is emerging. It’s worth around a trillion dollars, will drive innovation in tomorrow’s companies, and reshape every part of our lives. But making the shift isn’t easy. That’s why we created this guide: to help innovators create more elegant, effective, creative solutions for the circular economy. Solutions that are invaluable for people, give businesses a competitive advantage, and are regenerative for ourworld.
WHAT IF YOU COULD REDESIGN EVERYTHING? WHAT WOULD YOU DO DIFFERENTLY? You might be questioning the health of our organisations, social systems, and business models. With good reason: companies are currently deeply rooted in a linear approach to growth - make, use,dispose.
The design thinking approach that underpins this guide allows you to explore new ways to create sustainable, resilient, long-lasting value in the circular economy – giving you the creative confidence to redesign the world around you. THE SHIFT IS ALREADY IN MOTION.ECOVATIVE
Have designed a new form of packaging made of mycelium, or mushroom 'roots'. Cheap, plentiful, and easy to grow, the biodegradable products break down, just as they do in nature, and become compost once you’re finished with them.Read more >>
PHILIPS + RAUARCHITECTS Created a “pay-per-lux scheme” where instead of buying bulbs and light fittings, the architects only pay for light itself. Philips take responsibility for the maintenance of the physical fixtures.Read more >>
PATAGONIA
Patagonia outdoor wear have grown their business out of a repair and refurbish service – propelled by captivating and authenticstorytelling.
Read more >>
SO, ROLL UP YOUR SLEEVES AND GET STARTED.RUN A WORKSHOP
with these workshop packages and resources. It’s free and easy toget started.
Read more >>
EXPLORE METHODS
that help you understand, define, make, and release circularinnovations.
Read more >>
READ A STORY
about pioneers in circular design and how they applied the concept to their own innovations.Read more >>
INTRO Methods MINDSETS Get StartedResources workshops
acknowledgements Legal terms Privacy Policy JOIN OUR LINKEDIN GROUPTell us your story
The Circular Design Guide is a collaboration between the Ellen MacArthur Foundation and IDEO . To give your feedback, email us directly or join our linkedin group . Copyright © Ellen MacArthur Foundation 2017, 2018Details
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