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CIRCLEUP | TEAM
Tom Glocer is the former Chief Executive Officer of Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Tom joined Reuters Group in 1993 as Vice President and Deputy Counsel, Reuters America. He held a number of senior leadership positions at Reuters, including President of Reuters LatAmCIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods. ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that WHY WE INVESTED IN PARTAKE BREWING Why We Invested in Partake Brewing. We are thrilled to welcome Partake Brewing, a low-calorie / low-carb craft non-alcoholic beer, as CircleUp Growth Partner’s 21st portfolio company. Partake was launched in 2017 by Ted Fleming after he gave up drinking alcohol due to Crohn’s disease but wasn’t ready to give up craft beer. HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
THE 4 CRUCIAL METRICS INVESTORS NEED TO KNOW ABOUT YOUR 1. Net Revenue: Investors want to see actual dollars. Net revenue is the first thing that investors look at. It simply shows how much you’re selling. Investors focus on Net Revenue as opposed to Gross Revenue because it considers discounts, returns and commissions, so the investor can see the actual dollars your company is bringing in. A COMPARISON OF RULE 506(B) AND 506(C) OFFERINGS A. From the SEC: “Yes, as long as the conditions of Rule 506 (b) have been satisfied with respect to all sales of securities that have occurred in the offering. To the extent the issuer already filed a Form D indicating its reliance on Rule 506 (c), it must amend the Form D to indicate its reliance on Rule 506 (b) instead, as that decision CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter.CIRCLEUP | TEAM
Tom Glocer is the former Chief Executive Officer of Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Tom joined Reuters Group in 1993 as Vice President and Deputy Counsel, Reuters America. He held a number of senior leadership positions at Reuters, including President of Reuters LatAmCIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods. ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that WHY WE INVESTED IN PARTAKE BREWING Why We Invested in Partake Brewing. We are thrilled to welcome Partake Brewing, a low-calorie / low-carb craft non-alcoholic beer, as CircleUp Growth Partner’s 21st portfolio company. Partake was launched in 2017 by Ted Fleming after he gave up drinking alcohol due to Crohn’s disease but wasn’t ready to give up craft beer. HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
THE 4 CRUCIAL METRICS INVESTORS NEED TO KNOW ABOUT YOUR 1. Net Revenue: Investors want to see actual dollars. Net revenue is the first thing that investors look at. It simply shows how much you’re selling. Investors focus on Net Revenue as opposed to Gross Revenue because it considers discounts, returns and commissions, so the investor can see the actual dollars your company is bringing in. A COMPARISON OF RULE 506(B) AND 506(C) OFFERINGS A. From the SEC: “Yes, as long as the conditions of Rule 506 (b) have been satisfied with respect to all sales of securities that have occurred in the offering. To the extent the issuer already filed a Form D indicating its reliance on Rule 506 (c), it must amend the Form D to indicate its reliance on Rule 506 (b) instead, as that decisionCIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO The lending industry often feels outdated, complex and overpriced. Working with the CircleUp Credit Advisors was a refreshing change of pace: they're a sharp, yet approachable team that’s modern and efficient, meaning their rates are the most competitive we’ve seen, and the lending process the fastest and most transparent. CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO CircleUp: Creating a transparent and efficient market to drive innovation in consumer brandsCIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants.CIRCLEUP | FAQS
CircleUp Credit Advisors offers revolving lines of credit that scale as you grow. We offer revolving lines of credit backed by Accounts Receivable (AR), Purchase Orders (POs), and Inventory. We also offer cash-flow loans that are helpful for direct-to-consumer (DTC)CIRCLEUP | CAREERS
CircleUp is a technology company that leverages Helio, its own proprietary data aggregation and machine learning platform, to power each of its three business lines today – Equities, Credit, and a newly launched SaaS offering.CircleUp is bringing the data-driven revolution that occurred in the public markets to the private markets, starting with consumer & retail. 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand IS PLANT-BASED THE NEW GLUTEN-FREE? 1) CPG companies will continue to manufacture plant-based products. As was the case with gluten-free products, there is a big opportunity here. Big CPG companies are also buying up plant-based brands to tap into their success and will continue to do so. 2) Brands will begin to put plant-based labels on products that were always plant-based. HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most HOW HALO TOP BECAME A CONSUMER SENSATION How Halo Top Became a Consumer Sensation. Ryan Caldbeck on February 2, 2018. Halo Top has emerged as one of the biggest consumer phenomenons in recent years, with a devoted consumer base that snaps up as much of its low-calorie high protein ice cream as stores can stock. Until recently, they did almost no advertising, and the team continues to CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter.CIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods.CIRCLEUP | FAQS
CircleUp Credit Advisors offers revolving lines of credit that scale as you grow. We offer revolving lines of credit backed by Accounts Receivable (AR), Purchase Orders (POs), and Inventory. We also offer cash-flow loans that are helpful for direct-to-consumer (DTC)CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants. DEFINING CLEAN BEAUTY: BEYOND THE BRANDING On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter.CIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods.CIRCLEUP | FAQS
CircleUp Credit Advisors offers revolving lines of credit that scale as you grow. We offer revolving lines of credit backed by Accounts Receivable (AR), Purchase Orders (POs), and Inventory. We also offer cash-flow loans that are helpful for direct-to-consumer (DTC)CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants. DEFINING CLEAN BEAUTY: BEYOND THE BRANDING On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO The lending industry often feels outdated, complex and overpriced. Working with the CircleUp Credit Advisors was a refreshing change of pace: they're a sharp, yet approachable team that’s modern and efficient, meaning their rates are the most competitive we’ve seen, and the lending process the fastest and most transparent.CIRCLEUP | TEAM
Tom Glocer is the former Chief Executive Officer of Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Tom joined Reuters Group in 1993 as Vice President and Deputy Counsel, Reuters America. He held a number of senior leadership positions at Reuters, including President of Reuters LatAm CIRCLEUP | COMPANY RESOURCES Since we opened our doors in 2012, we have worked to help more than 200 founders and their companies. Together, our community allows you to: Connect with each other at roundtables, events, and conferences. Learn from experts through webinars, case studies, and white papers. Share your knowledge with forums, Q&A series, and tutorials.CIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | INSIGHTS & CONNECTIONS CircleUp Insights. Actionable insights powered by Helio. The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more.CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants.THE UPROUND
The UpRound. Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. I listen to podcasts for all sorts ofreasons
ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar thatPAT ROBINSON
Founded by brothers Justin and Tyler Catalana, Fort Point Beer Company is a San Francisco-based craft brewery made up of people who believe the simple things in life can be a whole lot better. Today, we’re thrilled to announce that we are joining forces with Fort Point and have made an investment in the company. By Pat Robinson on January HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter.CIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods.CIRCLEUP | FAQS
CircleUp Credit Advisors offers revolving lines of credit that scale as you grow. We offer revolving lines of credit backed by Accounts Receivable (AR), Purchase Orders (POs), and Inventory. We also offer cash-flow loans that are helpful for direct-to-consumer (DTC)CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants. DEFINING CLEAN BEAUTY: BEYOND THE BRANDING On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter.CIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods.CIRCLEUP | FAQS
CircleUp Credit Advisors offers revolving lines of credit that scale as you grow. We offer revolving lines of credit backed by Accounts Receivable (AR), Purchase Orders (POs), and Inventory. We also offer cash-flow loans that are helpful for direct-to-consumer (DTC)CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants. DEFINING CLEAN BEAUTY: BEYOND THE BRANDING On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO The lending industry often feels outdated, complex and overpriced. Working with the CircleUp Credit Advisors was a refreshing change of pace: they're a sharp, yet approachable team that’s modern and efficient, meaning their rates are the most competitive we’ve seen, and the lending process the fastest and most transparent.CIRCLEUP | TEAM
Tom Glocer is the former Chief Executive Officer of Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Tom joined Reuters Group in 1993 as Vice President and Deputy Counsel, Reuters America. He held a number of senior leadership positions at Reuters, including President of Reuters LatAm CIRCLEUP | COMPANY RESOURCES Since we opened our doors in 2012, we have worked to help more than 200 founders and their companies. Together, our community allows you to: Connect with each other at roundtables, events, and conferences. Learn from experts through webinars, case studies, and white papers. Share your knowledge with forums, Q&A series, and tutorials.CIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | INSIGHTS & CONNECTIONS CircleUp Insights. Actionable insights powered by Helio. The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more.CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants.THE UPROUND
The UpRound. Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. I listen to podcasts for all sorts ofreasons
ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar thatPAT ROBINSON
Founded by brothers Justin and Tyler Catalana, Fort Point Beer Company is a San Francisco-based craft brewery made up of people who believe the simple things in life can be a whole lot better. Today, we’re thrilled to announce that we are joining forces with Fort Point and have made an investment in the company. By Pat Robinson on January HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter. CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO The lending industry often feels outdated, complex and overpriced. Working with the CircleUp Credit Advisors was a refreshing change of pace: they're a sharp, yet approachable team that’s modern and efficient, meaning their rates are the most competitive we’ve seen, and the lending process the fastest and most transparent. CIRCLEUP | INSIGHTS & CONNECTIONS CircleUp Insights. Actionable insights powered by Helio. The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more.CIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods. DEFINING CLEAN BEAUTY: BEYOND THE BRANDING On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter. CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO The lending industry often feels outdated, complex and overpriced. Working with the CircleUp Credit Advisors was a refreshing change of pace: they're a sharp, yet approachable team that’s modern and efficient, meaning their rates are the most competitive we’ve seen, and the lending process the fastest and most transparent. CIRCLEUP | INSIGHTS & CONNECTIONS CircleUp Insights. Actionable insights powered by Helio. The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more.CIRCLEUP | FUNDED
All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods. DEFINING CLEAN BEAUTY: BEYOND THE BRANDING On the back label of beautifully packaged faces, behind the concealer of marketing jargon, what does clean beauty mean? Combing through the marketing jargon using CircleUp’s machine learning technology, Helio, we’ve identified the most common terms used to describe clean beauty products. Initially, we focused on the skincare sector for the purposes of narrowing in on 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand HOW (AND WHY) TO BECOME A B CORPORATION As one of the thousands of certified B Corporations in America today, Greyston Bakery's mission is simple. “We don't hire people to bake brownies,” they say, “We bake brownies to hire people.” B Corporations are for-profit companies, certified by a nonprofit called B Lab. In order to earn the certification, companies must achieve an80/200
THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TO The lending industry often feels outdated, complex and overpriced. Working with the CircleUp Credit Advisors was a refreshing change of pace: they're a sharp, yet approachable team that’s modern and efficient, meaning their rates are the most competitive we’ve seen, and the lending process the fastest and most transparent.CIRCLEUP | TEAM
Tom Glocer is the former Chief Executive Officer of Thomson Reuters, the world’s leading source of intelligent information for businesses and professionals. Tom joined Reuters Group in 1993 as Vice President and Deputy Counsel, Reuters America. He held a number of senior leadership positions at Reuters, including President of Reuters LatAm CIRCLEUP | COMPANY RESOURCES Since we opened our doors in 2012, we have worked to help more than 200 founders and their companies. Together, our community allows you to: Connect with each other at roundtables, events, and conferences. Learn from experts through webinars, case studies, and white papers. Share your knowledge with forums, Q&A series, and tutorials.CIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | INSIGHTS & CONNECTIONS CircleUp Insights. Actionable insights powered by Helio. The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more.THE UPROUND
The UpRound. Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. I listen to podcasts for all sorts ofreasons
CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants. CIRCLEUP: THE MACHINE-LEARNING BASED PLATFORM TO PROVIDE CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that HOW TO LAUNCH (AND SCALE) YOUR BRAND IN WHOLE FOODS MARKET By: Zach Grannis Michael Besancon began his career at Whole Foods Market in 1994, joining as Director of Purchasing for the Southern Pacific Region. Seventeen years later Besancon retired as Senior Global Vice-President of Purchasing, Distribution and Communications. “Having worked in our line of business from soup to nuts, Michael is absolutely one of the most CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter. CIRCLEUP | COMPANY RESOURCES Since we opened our doors in 2012, we have worked to help more than 200 founders and their companies. Together, our community allows you to: Connect with each other at roundtables, events, and conferences. Learn from experts through webinars, case studies, and white papers. Share your knowledge with forums, Q&A series, and tutorials.CIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | FUNDEDCIRCLEUP CRUNCHBASECIRCLEUP GROWTH PARTNERS All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods. ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that WHY WE INVESTED IN PARTAKE BREWING Why We Invested in Partake Brewing. We are thrilled to welcome Partake Brewing, a low-calorie / low-carb craft non-alcoholic beer, as CircleUp Growth Partner’s 21st portfolio company. Partake was launched in 2017 by Ted Fleming after he gave up drinking alcohol due to Crohn’s disease but wasn’t ready to give up craft beer.PAT ROBINSON
Founded by brothers Justin and Tyler Catalana, Fort Point Beer Company is a San Francisco-based craft brewery made up of people who believe the simple things in life can be a whole lot better. Today, we’re thrilled to announce that we are joining forces with Fort Point and have made an investment in the company. By Pat Robinson on January THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
WHY WE INVESTED IN LIQUID I.V. Founded by Brandin Cohen and based in Marina del Rey, CA, Liquid I.V. is the product for health-conscious and busy people who want to stay hydrated and be at their best every day. Based on science pioneered by the World Health Organization, Liquid I.V.’s Cellular Transport Technology (CTT)™ uses a specific ratio of sodium, glucose, and CIRCLEUP | CREATING A TRANSPARENT AND EFFICIENT MARKET TOCIRCLEUPHELIOCREDITEQUITYINSIGHTSGET STARTED CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP GROWTH PARTNERSAPPLYINSIGHTSBLOGABOUT USCAREERSFAQS It was proof that the Bay Area investment group’s data-centric model is working. Plant-based beverage brand Koia has completed a bridge funding round with investment platform CircleUp Growth Partners that could possibly represent “the last money into the company,” according to CEO Chris Hunter. CIRCLEUP | COMPANY RESOURCES Since we opened our doors in 2012, we have worked to help more than 200 founders and their companies. Together, our community allows you to: Connect with each other at roundtables, events, and conferences. Learn from experts through webinars, case studies, and white papers. Share your knowledge with forums, Q&A series, and tutorials.CIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | FUNDEDCIRCLEUP CRUNCHBASECIRCLEUP GROWTH PARTNERS All Locations AB AL AZ BC CA CO CT DC FL GA IA ID IL KS KY LA MA MD MI MN MT NC NY OR QC RI SC TN TX UT VA VT WA. All Industries Apparel Beverage E-commerce Electronics and accessories Fashion accessories Food Household cleaners Household products Infant products Other Personal care Pet food & products Restaurants Retail Sporting goods. ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING CircleUp Growth Partners is excited to announce its investment in IQBAR, a nutrition bar brand focused on brain health and function, as well as key dietary trends important to today’s consumer. After years of eating sugary, carb-filled snacks that led to physical and emotional highs and lows, Will Nitze looked to create a bar that WHY WE INVESTED IN PARTAKE BREWING Why We Invested in Partake Brewing. We are thrilled to welcome Partake Brewing, a low-calorie / low-carb craft non-alcoholic beer, as CircleUp Growth Partner’s 21st portfolio company. Partake was launched in 2017 by Ted Fleming after he gave up drinking alcohol due to Crohn’s disease but wasn’t ready to give up craft beer.PAT ROBINSON
Founded by brothers Justin and Tyler Catalana, Fort Point Beer Company is a San Francisco-based craft brewery made up of people who believe the simple things in life can be a whole lot better. Today, we’re thrilled to announce that we are joining forces with Fort Point and have made an investment in the company. By Pat Robinson on January THE RISE OF MICROBREWERIES IN AMERICA. A LOOK AT THE Craft beer is currently a $23.5 billion market and growing at 6% annually in volume, compared to 0% volume growth for the beer industry as a whole. While this is a slow down from the 13% growth in volume the craft industry saw in 2015, it is still significant given that major brewers have been buying up microbreweries recently and countingwhat
WHY WE INVESTED IN LIQUID I.V. Founded by Brandin Cohen and based in Marina del Rey, CA, Liquid I.V. is the product for health-conscious and busy people who want to stay hydrated and be at their best every day. Based on science pioneered by the World Health Organization, Liquid I.V.’s Cellular Transport Technology (CTT)™ uses a specific ratio of sodium, glucose, and CIRCLEUP | COMPANY RESOURCES Since we opened our doors in 2012, we have worked to help more than 200 founders and their companies. Together, our community allows you to: Connect with each other at roundtables, events, and conferences. Learn from experts through webinars, case studies, and white papers. Share your knowledge with forums, Q&A series, and tutorials.CIRCLEUP | APPLY
CircleUp: Creating a transparent and efficient market to drive innovation in consumer brands CIRCLEUP | INSIGHTS & CONNECTIONS CircleUp Insights. Actionable insights powered by Helio. The Insights team is currently focused on utilizing data from our machine-learning platform, Helio, to help answer strategic questions from our portfolio companies as they consider decisions like expanding into a new retailer, launching a new product, enhancing branding, and more. OUR INVESTMENT IN ROWDY ENERGY: LEADING THE CLEAN ENERGY Today, we are welcoming Rowdy Energy to the CircleUp family. We’re thrilled to support their bold vision of building the leading better-for-you energy drink brand. Rowdy pairs natural caffeine with electrolytes and a plant-based amino acid for long-lasting, hydrating energy. To boot, Rowdy’s products are keto-friendly with low or zero sugar and no artificial sweeteners.CIRCLEUP | HELIO
Introduction to Helio. Helio is our machine learning platform that identifies, classifies, and evaluates early-stage consumer and retail companies to shine a light on breakout brands. Helio beats heuristics with data and offers actionable insights to industry participants.CIRCLEUP | FAQS
CircleUp Credit Advisors offers revolving lines of credit that scale as you grow. We offer revolving lines of credit backed by Accounts Receivable (AR), Purchase Orders (POs), and Inventory. We also offer cash-flow loans that are helpful for direct-to-consumer (DTC) WHY I JOINED CIRCLEUP I listen to podcasts for all sorts of reasons—market updates, entertainment, and relaxation. Last year, my husband sent me an Invest Like the Best episode about a company that is transforming private investing through technology. He knew I’ve thought for years that this sort of change is long overdue in the industry. Neither of usCIRCLEUP | CAREERS
About CircleUp . CircleUp is a technology company that leverages Helio, its own proprietary data aggregation and machine learning platform.CircleUp is bringing the data-driven revolution that occurred in the public markets to the private markets, starting with consumer &retail.
CIRCLEUP | CAREERS
Background in management consulting, finance, startups or business operations/strategy. Track record of executing on short- and long-term projects. Understand and have tracked metrics or KPIsProficient in Excel and Powerpoint or Google Slides. Able to create hefty 15 QUESTIONS TO NAIL BEFORE YOUR INSTITUTIONAL INVESTOR By:CircleUp For entrepreneurs, the chance to pitch to an investor is one of the most critical moments in their early business. The pressure is on to sell your product, your business and even yourself. But as CircleUp capital markets principal Michael Graver reminds us, knowing what to expect eases the pressure. The founders who understand CircleUp Helio Credit Equity Insights Learn MoreGet Started
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CREATING A TRANSPARENT AND EFFICIENT MARKET TO DRIVE INNOVATION FORCONSUMER BRANDS
WHAT WE DO
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POWERING THE GROWTH OF EARLY-STAGE CONSUMER BRANDS FLEXIBLE CAPITAL SOLUTIONS We provide capital in the form of equity, credit, or both, based on your business's unique needs EXCLUSIVE DATA-DRIVEN INSIGHTS Proprietary consumer market insights through Helio, our machine learning platform, give you a knowledge advantage AN UNPARALLELED NETWORK Our vast network of entrepreneurs, institutional investors, retailers and industry experts gets you the resources you needWHO WE WORK WITH
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A FEW OF THE COMPANIES WE HAVE WORKED WITH*
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* Sector Beauty
* Founder Natalie Mackey* Year Founded 2015
* Raised on CircleUp Credit: (2017)*
* Sector Meat Snacks* Founder Ryan Farr
* Year Founded 2009
* Raised on CircleUp Funds: (2017), Credit: (2018)*
* Sector Plant-based Snacks * Founder Scott Jensen* Year Founded 2009
* Raised on CircleUp Marketplace: (2015, 2012), Funds: (2016, 2015)*
* Sector Bone Broths * Founder Justin Mares* Year Founded 2015
* Raised on CircleUp Credit: (2017)*
* Sector Plant-based Creamers * Founder Madeline Haydon* Year Founded 2013
* Raised on CircleUp Marketplace: (2016, 2015), Funds: (2017)*
* Sector Banana Snacks * Founder Caue Suplicy, Matt Clifford, Nik Ingersoll* Year Founded 2012
* Raised on CircleUp Marketplace: (2013), Funds: (2017)*
* Sector Vitamins
* Founder Courtney Nichols Gould, Gordon Gould* Year Founded 2010
* Raised on CircleUp Marketplace: (2014, 2013), Funds: (2015)WHO WE WORK WITH
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A FEW OF THE COMPANIES WE HAVE WORKED WITH*
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*
*
*
*
*
*
* Sector Beauty
* Founder Natalie Mackey* Year Founded 2015
* Raised on CircleUp Credit: (2017)*
* Sector Meat Snacks* Founder Ryan Farr
* Year Founded 2009
* Raised on CircleUp Funds: (2017), Credit: (2018)*
* Sector Plant-based Snacks * Founder Scott Jensen* Year Founded 2009
* Raised on CircleUp Marketplace: (2015, 2012), Funds: (2016, 2015)*
* Sector Bone Broths * Founder Justin Mares* Year Founded 2015
* Raised on CircleUp Credit: (2017)*
* Sector Plant-based Creamers * Founder Madeline Haydon* Year Founded 2013
* Raised on CircleUp Marketplace: (2016, 2015), Funds: (2017)*
* Sector Banana Snacks * Founder Caue Suplicy, Matt Clifford, Nik Ingersoll* Year Founded 2012
* Raised on CircleUp Marketplace: (2013), Funds: (2017)*
* Sector Vitamins
* Founder Courtney Nichols Gould, Gordon Gould* Year Founded 2010
* Raised on CircleUp Marketplace: (2014, 2013), Funds: (2015) TECHNOLOGY THAT SHINES A LIGHT ON BREAKTHROUGH CONSUMER BRANDS WE COLLECT BILLIONS OF DATA POINTS ON 1.3 MILLION COMPANIES ACROSSNORTH AMERICA
* Public data
* Partner data
* Practitioner data
WE USE MACHINE LEARNING TO EVALUATE COMPANIES IN A MORE SCALABLE AND FAIR WAY THAN THE TRADITIONAL SYSTEM * Financial Performance* Brand
* Product
* Distribution
* Team
WE GENERATE INSIGHTS THAT HELP ENTREPRENEURS AND INVESTORS MAKESTRATEGIC DECISIONS
* Brand positioning
* Category growth
* Geographic expansion * Projected revenue growth* ... and more
OUR PERSPECTIVE
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OUR BLOG: THE UPROUND WHY I JOINED CIRCLEUP OUR INVESTMENT IN ROWDY ENERGY: LEADING THE CLEAN ENERGY REVOLUTION ANNOUNCING OUR INVESTMENT IN IQBAR: WHY WE ARE INVESTING IN BRAINHEALTH.
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IMPORTANT DISCLOSURE: CircleUp.com is a website operated by CircleUp Network, Inc. By accessing this site and any pages thereof, you agree to be bound by its Terms of Use and Privacy Policy . All securities related activity referenced on this site as "marketplace” activities were conducted through Fundme Securities LLC, a wholly owned subsidiary of CircleUp Network, Inc. Any fund vehicles or venture fund related activities referenced on this site are separately managed private venture capital funds managed by CircleUp Advisors, LLC, a wholly owned subsidiary of CircleUp Network, Inc. Any credit fund vehicle(s) or credit fund related activities referenced on this site are separately managed private fund(s) managed by CircleUp Credit Fund Advisors, LLC, a wholly owned subsidiary of CircleUp Network, Inc. All lending related activity referenced on this site are offered through CircleUp Credit Advisors LLC, a wholly owned subsidiary of CircleUp Network, Inc. Loans to California-based companies are made pursuant to its California Financing Law (No.60DBO-69106).
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