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CINDY ALVAREZ
I'm Cindy Alvarez, Author of Lean Customer Development (published by O'Reilly) and Principal Group Product Manager at Microsoft. Let's build better products through customer development, research, and data. I regularly speak at conferences, give workshops, and passionately support diversity &CINDY ALVAREZ
Cindy Alvarez - Blog. Q: I’ve tried to follow your advice about learning about past failed initiatives. But I can’t get people to be honest with me! How do ICINDY ALVAREZ
Author's Website for Lean Customer Development: Building Products Your Customers Will Buy (O'Reilly) by Cindy Alvarez. Learn more about the book, read my blog, see my events & workshops. Stay informed on the latest in the world of customer development, enterprise innovation, and Lean best practices.CINDY ALVAREZ
Here’s a selection of my interviews on topics ranging from Lean Customer Development, to my work at Microsoft, to Women in Technology, and more. DevOps at Microsoft: Driving Engineering Excellence GALs: Interview with Cindy Alvarez, Author and Design Researcher at Microsoft Game Thinking TV: Ninja Interview Techniques ConveyUX: Conversations to Great Products Startups.co Startups UniversityCINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More » 10 THINGS I’VE LEARNED ABOUT CUSTOMER DEVELOPMENT It’s been a couple years since I originally made this list, and all of these observations still ring true. But when I revisited this post, I noticed that only #10 included a “so here’s what you do”. I don’t like leaving my readers hanging! In the interest of making this post more useful, I’ve added next 10 Things I’ve Learned About Customer Development Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Screenshot or video still or pie chart (optional — these do take longer) X% of participants did X, Y, Z. That is the extent of most peoples’ attention spans. Sure, you can add in that link to the 5 hours of videos at the bottom. But your first job is to grab the first 15 seconds of your stakeholders’ attention and keep it. AVOID THE BUTT-BRUSH EFFECT Avoid the Butt-Brush Effect. By Cindy Alvarez / December 7, 2014. August 7, 2017. or example, we discovered a phenomenon known as the butt-brush effect almost accidentally. As part of an early study for Bloomingdale’s in New York City, we trained a camera on one of the main ground-floor entrances, and the lens just happened to also takein
3 (+1) WAYS TO REQUEST AND GET A FACE-TO Having a hard time getting face-to-face meetings with prospective customers? Most likely, the people you’re asking aren’t too busy. You’re just not asking them the right way. Most people are happy to help with feedback or advice. But we’re often multitasking. We’re probably reading emails on our phones while doing something else. We try to 3 (+1) Ways to Request and Get a Face-to HOW NOT TO WRITE A BOOK How Not to Write a Book. By Cindy Alvarez / July 19, 2014. August 7, 2017. I’m thrilled to announce that my book, Lean Customer Development, has been published by O’Reilly and is available now! It’s a bit ironic, because writing this book is probably the least “Lean” thing I’ve ever done. Even having a baby (which I alsodid in the
CINDY ALVAREZ
I'm Cindy Alvarez, Author of Lean Customer Development (published by O'Reilly) and Principal Group Product Manager at Microsoft. Let's build better products through customer development, research, and data. I regularly speak at conferences, give workshops, and passionately support diversity &CINDY ALVAREZ
Cindy Alvarez - Blog. Q: I’ve tried to follow your advice about learning about past failed initiatives. But I can’t get people to be honest with me! How do ICINDY ALVAREZ
Author's Website for Lean Customer Development: Building Products Your Customers Will Buy (O'Reilly) by Cindy Alvarez. Learn more about the book, read my blog, see my events & workshops. Stay informed on the latest in the world of customer development, enterprise innovation, and Lean best practices.CINDY ALVAREZ
Here’s a selection of my interviews on topics ranging from Lean Customer Development, to my work at Microsoft, to Women in Technology, and more. DevOps at Microsoft: Driving Engineering Excellence GALs: Interview with Cindy Alvarez, Author and Design Researcher at Microsoft Game Thinking TV: Ninja Interview Techniques ConveyUX: Conversations to Great Products Startups.co Startups UniversityCINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More » 10 THINGS I’VE LEARNED ABOUT CUSTOMER DEVELOPMENT It’s been a couple years since I originally made this list, and all of these observations still ring true. But when I revisited this post, I noticed that only #10 included a “so here’s what you do”. I don’t like leaving my readers hanging! In the interest of making this post more useful, I’ve added next 10 Things I’ve Learned About Customer Development Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Screenshot or video still or pie chart (optional — these do take longer) X% of participants did X, Y, Z. That is the extent of most peoples’ attention spans. Sure, you can add in that link to the 5 hours of videos at the bottom. But your first job is to grab the first 15 seconds of your stakeholders’ attention and keep it. AVOID THE BUTT-BRUSH EFFECT Avoid the Butt-Brush Effect. By Cindy Alvarez / December 7, 2014. August 7, 2017. or example, we discovered a phenomenon known as the butt-brush effect almost accidentally. As part of an early study for Bloomingdale’s in New York City, we trained a camera on one of the main ground-floor entrances, and the lens just happened to also takein
3 (+1) WAYS TO REQUEST AND GET A FACE-TO Having a hard time getting face-to-face meetings with prospective customers? Most likely, the people you’re asking aren’t too busy. You’re just not asking them the right way. Most people are happy to help with feedback or advice. But we’re often multitasking. We’re probably reading emails on our phones while doing something else. We try to 3 (+1) Ways to Request and Get a Face-to HOW NOT TO WRITE A BOOK How Not to Write a Book. By Cindy Alvarez / July 19, 2014. August 7, 2017. I’m thrilled to announce that my book, Lean Customer Development, has been published by O’Reilly and is available now! It’s a bit ironic, because writing this book is probably the least “Lean” thing I’ve ever done. Even having a baby (which I alsodid in the
CINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More »CINDY ALVAREZ
As a Latina woman who is a first-generation college graduate, I consider myself tremendously fortunate and want to pay it forward. I’m passionate about supporting women, Black and Latinx people, and girls in tech. Learn About My Story Microsoft’s Cindy Alvarez — A Startup Veteran Paving Her Own Way GALs: Interview with Cindy Alvarez, Author Diversity & Inclusion Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Screenshot or video still or pie chart (optional — these do take longer) X% of participants did X, Y, Z. That is the extent of most peoples’ attention spans. Sure, you can add in that link to the 5 hours of videos at the bottom. But your first job is to grab the first 15 seconds of your stakeholders’ attention and keep it. HOW DO CUSTOMER DEVELOPMENT AND PRODUCT MANAGEMENT FIT There’s still a lot of confusion around how to define and how to use customer development and product management. “Isn’t customer development just product management?” Customer development is a task that some product managers do. But customer development is not the secret to creating a great product. Let me repeat that, because I’ve heard many How do Customer Development and IF YOU FAIL TO PLAN TO FAIL, YOU PLAN TO FAIL “If you fail to plan, you plan to fail.” – Benjamin Franklin If Ben Franklin were running a company today, I think he’d have added a couple words to his quote. He was a pretty smart guy, and I’m sure he’d recognize that nowadays, planning is not enough. Planning alone doesn’t prevent mistakes or reduce If you fail to plan to fail, you plan to fail Read More » GIVE YOUR EMAILS A FRIEND CHECK Earlier I wrote about the “busy sidewalk test” as the easiest way to check out your outreach emails for brevity and simplicity. But even when walking down a busy sidewalk, it can be hard to notice if the words you’ve written contain some accidental tones or nuance. After all, they’re your words! You’re familiar with them; you Give Your Emails a Friend Check Read More » YOU NEED TO MAKE “WANTING” NO LONGER FREE Last week, I wrote a blog post in which I said, The answer to any question that starts with “do you want” or “are you concerned about” will always be “yes”. I wanted to expand on that a little bit more, because most product managers will need to understand whether their customers really do value a You Need to Make “Wanting” No Longer Free Read More »POKE YOUR BRUISES
Instead, we should be poking our bruises. When you hear a customer complain, learn to take that uncomfortable feeling and prolong it. Get more detail, get examples — and then go look for more people and prompt them to see if they have the same problem. Q: I'M THE ONLY NEW PERSON ON THIS TEAM AND I'M SUPPOSED A. Let’s think about the worst-case scenario which is where you come into this team, you start jumping in, and everyone around you is thinking “this manager is the worst” So how do we prevent that from happening? For the complete answer, watch my video: Q: MY MANAGER SAYS HE WANTS US TO BE DATA DRIVEN A. Let me guess, you’re hearing things like: I’m not sure that metrics logging is accurate. Or you probably didn’t talk to the right customers. Or that doesn’t agree with this market research that I found earlier. So try this For the complete answer, watch myvideo:
CINDY ALVAREZ
I'm Cindy Alvarez, Author of Lean Customer Development (published by O'Reilly) and Principal Group Product Manager at Microsoft. Let's build better products through customer development, research, and data. I regularly speak at conferences, give workshops, and passionately support diversity &CINDY ALVAREZ
Cindy Alvarez - Blog. Q: I’ve tried to follow your advice about learning about past failed initiatives. But I can’t get people to be honest with me! How do I get real answers? By Cindy Alvarez / July 25,2019.
CINDY ALVAREZ
Author's Website for Lean Customer Development: Building Products Your Customers Will Buy (O'Reilly) by Cindy Alvarez. Learn more about the book, read my blog, see my events & workshops. Stay informed on the latest in the world of customer development, enterprise innovation, and Lean best practices.CINDY ALVAREZ
I’ve recently spoken at internal events for Capital One, Target, American Family Insurance, and PayPal. I also offer private workshops on customer development, user research, and applying Lean Startup tactics. I can offer any of these as a half- or full-day workshop for anywhere from 6-40 people.CINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More »CINDY ALVAREZ
As a Latina woman who is a first-generation college graduate, I consider myself tremendously fortunate and want to pay it forward. I’m passionate about supporting women, Black and Latinx people, and girls in tech. Learn About My Story Microsoft’s Cindy Alvarez — A Startup Veteran Paving Her Own Way GALs: Interview with Cindy Alvarez, Author Diversity & Inclusion Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Screenshot or video still or pie chart (optional — these do take longer) X% of participants did X, Y, Z. That is the extent of most peoples’ attention spans. Sure, you can add in that link to the 5 hours of videos at the bottom. But your first job is to grab the first 15 seconds of your stakeholders’ attention and keep it. AVOID THE BUTT-BRUSH EFFECT Avoid the Butt-Brush Effect. By Cindy Alvarez / December 7, 2014. August 7, 2017. or example, we discovered a phenomenon known as the butt-brush effect almost accidentally. As part of an early study for Bloomingdale’s in New York City, we trained a camera on one of the main ground-floor entrances, and the lens just happened to also takein
3 (+1) WAYS TO REQUEST AND GET A FACE-TO Having a hard time getting face-to-face meetings with prospective customers? Most likely, the people you’re asking aren’t too busy. You’re just not asking them the right way. Most people are happy to help with feedback or advice. But we’re often multitasking. We’re probably reading emails on our phones while doing something else. We try to 3 (+1) Ways to Request and Get a Face-to GIVE PERMISSION TO COMPLAIN Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.) If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d understand why they were wary of upgrading to Give Permission to Complain Read More »CINDY ALVAREZ
I'm Cindy Alvarez, Author of Lean Customer Development (published by O'Reilly) and Principal Group Product Manager at Microsoft. Let's build better products through customer development, research, and data. I regularly speak at conferences, give workshops, and passionately support diversity &CINDY ALVAREZ
Cindy Alvarez - Blog. Q: I’ve tried to follow your advice about learning about past failed initiatives. But I can’t get people to be honest with me! How do I get real answers? By Cindy Alvarez / July 25,2019.
CINDY ALVAREZ
Author's Website for Lean Customer Development: Building Products Your Customers Will Buy (O'Reilly) by Cindy Alvarez. Learn more about the book, read my blog, see my events & workshops. Stay informed on the latest in the world of customer development, enterprise innovation, and Lean best practices.CINDY ALVAREZ
I’ve recently spoken at internal events for Capital One, Target, American Family Insurance, and PayPal. I also offer private workshops on customer development, user research, and applying Lean Startup tactics. I can offer any of these as a half- or full-day workshop for anywhere from 6-40 people.CINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More »CINDY ALVAREZ
As a Latina woman who is a first-generation college graduate, I consider myself tremendously fortunate and want to pay it forward. I’m passionate about supporting women, Black and Latinx people, and girls in tech. Learn About My Story Microsoft’s Cindy Alvarez — A Startup Veteran Paving Her Own Way GALs: Interview with Cindy Alvarez, Author Diversity & Inclusion Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Screenshot or video still or pie chart (optional — these do take longer) X% of participants did X, Y, Z. That is the extent of most peoples’ attention spans. Sure, you can add in that link to the 5 hours of videos at the bottom. But your first job is to grab the first 15 seconds of your stakeholders’ attention and keep it. AVOID THE BUTT-BRUSH EFFECT Avoid the Butt-Brush Effect. By Cindy Alvarez / December 7, 2014. August 7, 2017. or example, we discovered a phenomenon known as the butt-brush effect almost accidentally. As part of an early study for Bloomingdale’s in New York City, we trained a camera on one of the main ground-floor entrances, and the lens just happened to also takein
3 (+1) WAYS TO REQUEST AND GET A FACE-TO Having a hard time getting face-to-face meetings with prospective customers? Most likely, the people you’re asking aren’t too busy. You’re just not asking them the right way. Most people are happy to help with feedback or advice. But we’re often multitasking. We’re probably reading emails on our phones while doing something else. We try to 3 (+1) Ways to Request and Get a Face-to GIVE PERMISSION TO COMPLAIN Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.) If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d understand why they were wary of upgrading to Give Permission to Complain Read More »CINDY ALVAREZ
I’m happy to answer questions about customer development, enterprise innovation, or building a customer-obsessed culture in your organization. I’m a huge supporter of people of color and women in tech – happy to give advice and sponsor where I can. Especially happy to coach you through conference talk proposals and share reading lists! Ask me Contact Me Read More » 10 THINGS I’VE LEARNED ABOUT CUSTOMER DEVELOPMENT It’s been a couple years since I originally made this list, and all of these observations still ring true. But when I revisited this post, I noticed that only #10 included a “so here’s what you do”. I don’t like leaving my readers hanging! In the interest of making this post more useful, I’ve added next 10 Things I’ve Learned About Customer Development Read More »CINDY ALVAREZ
Recently I’ve presented at internal events for Target, GoDaddy, and PayPal. Here’s a few more of my past workshops that I’ve hosted for select companies, organizations, and non-profits. Chalmers Ventures (Göteborg, Sweden): Lean Customer Development with Cindy Alvarez The Water Council (Milwaukee, WI): Lean Customer Development Seminar Girls Who Code Summer Immersion Camp (San FranciscoHOW TO APOLOGIZE
You will screw up. Or, sometimes, something will happen that wasn’t entirely your fault, or was due to a misunderstanding, or an accident. But nonetheless, your customer or your coworker or your business partner feels wronged. Your first instinct is defensiveness. Not because you’re a bad person — but because you are human, and this How to Apologize Read More » HOW NOT TO WRITE A BOOK How Not to Write a Book. By Cindy Alvarez / July 19, 2014. August 7, 2017. I’m thrilled to announce that my book, Lean Customer Development, has been published by O’Reilly and is available now! It’s a bit ironic, because writing this book is probably the least “Lean” thing I’ve ever done. Even having a baby (which I alsodid in the
5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Screenshot or video still or pie chart (optional — these do take longer) X% of participants did X, Y, Z. That is the extent of most peoples’ attention spans. Sure, you can add in that link to the 5 hours of videos at the bottom. But your first job is to grab the first 15 seconds of your stakeholders’ attention and keep it. GIVE PERMISSION TO COMPLAIN Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.) If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d understand why they were wary of upgrading to Give Permission to Complain Read More » GIVE YOUR EMAILS A FRIEND CHECK Earlier I wrote about the “busy sidewalk test” as the easiest way to check out your outreach emails for brevity and simplicity. But even when walking down a busy sidewalk, it can be hard to notice if the words you’ve written contain some accidental tones or nuance. After all, they’re your words! You’re familiar with them; you Give Your Emails a Friend Check Read More » YOU NEED TO MAKE “WANTING” NO LONGER FREE Last week, I wrote a blog post in which I said, The answer to any question that starts with “do you want” or “are you concerned about” will always be “yes”. I wanted to expand on that a little bit more, because most product managers will need to understand whether their customers really do value a You Need to Make “Wanting” No Longer Free Read More » Q: THERE'S A TRAINING WE NEED PEOPLE TO GO THROUGH Q: There’s a training we need people to go through – teams keep saying they need it, but when it comes to committing the time, they keep putting it off.CINDY ALVAREZ
I'm Cindy Alvarez, Author of Lean Customer Development (published by O'Reilly) and Principal Group Product Manager at Microsoft. Let's build better products through customer development, research, and data. I regularly speak at conferences, give workshops, and passionately support diversity &CINDY ALVAREZ
A. If you are asking this as a very senior person, it’s really hard to get people to be very honest with leaders and managers and so you have to accept that at some level your first step might actually be toCINDY ALVAREZ
Author's Website for Lean Customer Development: Building Products Your Customers Will Buy (O'Reilly) by Cindy Alvarez. Learn more about the book, read my blog, see my events & workshops. Stay informed on the latest in the world of customer development, enterprise innovation, and Lean best practices.CINDY ALVAREZ
Need an engaging and informative speaker for your company event, intrapreneurship incubator, or startup accelerator? See Some of My Past Workshops I give talks on a variety of subjects on user experience, product management, and leadership – and can work with you to tailor them to the message you’re working to advance as well as Private Workshops Read More »CINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More »CINDY ALVAREZ
As a Latina woman who is a first-generation college graduate, I consider myself tremendously fortunate and want to pay it forward. I’m passionate about supporting women, Black and Latinx people, and girls in tech. Learn About My Story Microsoft’s Cindy Alvarez — A Startup Veteran Paving Her Own Way GALs: Interview with Cindy Alvarez, Author Diversity & Inclusion Read More » AVOID THE BUTT-BRUSH EFFECT or example, we discovered a phenomenon known as the butt-brush effect almost accidentally As part of an early study for Bloomingdale’s in New York City, we trained a camera on one of the main ground-floor entrances, and the lens just happened to also take in a rack of neckties positioned near the entrance, on a main aisle. Avoid the Butt-Brush Effect Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Understand the purpose of the feature or application that you’re about to test. Why are we building this thing? When it succeeds, how will it benefit the company or product line? What benefit are end users going to get out of it? What are the regulations, expectations, and constraints? The user researcher should be able 5 Ways to Ensure Usability Testing Results Aren’t Ignored Read More » 3 (+1) WAYS TO REQUEST AND GET A FACE-TO Having a hard time getting face-to-face meetings with prospective customers? Most likely, the people you’re asking aren’t too busy. You’re just not asking them the right way. Most people are happy to help with feedback or advice. But we’re often multitasking. We’re probably reading emails on our phones while doing something else. We try to 3 (+1) Ways to Request and Get a Face-to GIVE PERMISSION TO COMPLAIN Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.) If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d understand why they were wary of upgrading to Give Permission to Complain Read More »CINDY ALVAREZ
I'm Cindy Alvarez, Author of Lean Customer Development (published by O'Reilly) and Principal Group Product Manager at Microsoft. Let's build better products through customer development, research, and data. I regularly speak at conferences, give workshops, and passionately support diversity &CINDY ALVAREZ
A. If you are asking this as a very senior person, it’s really hard to get people to be very honest with leaders and managers and so you have to accept that at some level your first step might actually be toCINDY ALVAREZ
Author's Website for Lean Customer Development: Building Products Your Customers Will Buy (O'Reilly) by Cindy Alvarez. Learn more about the book, read my blog, see my events & workshops. Stay informed on the latest in the world of customer development, enterprise innovation, and Lean best practices.CINDY ALVAREZ
Need an engaging and informative speaker for your company event, intrapreneurship incubator, or startup accelerator? See Some of My Past Workshops I give talks on a variety of subjects on user experience, product management, and leadership – and can work with you to tailor them to the message you’re working to advance as well as Private Workshops Read More »CINDY ALVAREZ
I’d love to help your conference or event attendees learn more about customer development, product management, user experience, and enterprise change. See My Past Events I give highly-rated and highly pragmatic talks – my goal is for every attendee to leave with useful ideas and pragmatic techniques they can immediately apply. I’m based in San Speaking Read More »CINDY ALVAREZ
As a Latina woman who is a first-generation college graduate, I consider myself tremendously fortunate and want to pay it forward. I’m passionate about supporting women, Black and Latinx people, and girls in tech. Learn About My Story Microsoft’s Cindy Alvarez — A Startup Veteran Paving Her Own Way GALs: Interview with Cindy Alvarez, Author Diversity & Inclusion Read More » AVOID THE BUTT-BRUSH EFFECT or example, we discovered a phenomenon known as the butt-brush effect almost accidentally As part of an early study for Bloomingdale’s in New York City, we trained a camera on one of the main ground-floor entrances, and the lens just happened to also take in a rack of neckties positioned near the entrance, on a main aisle. Avoid the Butt-Brush Effect Read More » 5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Understand the purpose of the feature or application that you’re about to test. Why are we building this thing? When it succeeds, how will it benefit the company or product line? What benefit are end users going to get out of it? What are the regulations, expectations, and constraints? The user researcher should be able 5 Ways to Ensure Usability Testing Results Aren’t Ignored Read More » 3 (+1) WAYS TO REQUEST AND GET A FACE-TO Having a hard time getting face-to-face meetings with prospective customers? Most likely, the people you’re asking aren’t too busy. You’re just not asking them the right way. Most people are happy to help with feedback or advice. But we’re often multitasking. We’re probably reading emails on our phones while doing something else. We try to 3 (+1) Ways to Request and Get a Face-to GIVE PERMISSION TO COMPLAIN Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.) If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d understand why they were wary of upgrading to Give Permission to Complain Read More »CINDY ALVAREZ
I’m happy to answer questions about customer development, enterprise innovation, or building a customer-obsessed culture in your organization. I’m a huge supporter of people of color and women in tech – happy to give advice and sponsor where I can. Especially happy to coach you through conference talk proposals and share reading lists! Ask me Contact Me Read More » 10 THINGS I’VE LEARNED ABOUT CUSTOMER DEVELOPMENT It’s been a couple years since I originally made this list, and all of these observations still ring true. But when I revisited this post, I noticed that only #10 included a “so here’s what you do”. I don’t like leaving my readers hanging! In the interest of making this post more useful, I’ve added next 10 Things I’ve Learned About Customer Development Read More »CINDY ALVAREZ
Recently I’ve presented at internal events for Target, GoDaddy, and PayPal. Here’s a few more of my past workshops that I’ve hosted for select companies, organizations, and non-profits. Chalmers Ventures (Göteborg, Sweden): Lean Customer Development with Cindy Alvarez The Water Council (Milwaukee, WI): Lean Customer Development Seminar Girls Who Code Summer Immersion Camp (San Francisco HOW NOT TO WRITE A BOOK I’m thrilled to announce that my book, Lean Customer Development, has been published by O’Reilly and is available now! It’s a bit ironic, because writing this book is probably the least “Lean” thing I’ve ever done. Even having a baby (which I also did in the past year) was faster! While I did work with many How Not to Write aBook Read More »
5 WAYS TO ENSURE USABILITY TESTING RESULTS AREN’T IGNORED Understand the purpose of the feature or application that you’re about to test. Why are we building this thing? When it succeeds, how will it benefit the company or product line? What benefit are end users going to get out of it? What are the regulations, expectations, and constraints? The user researcher should be able 5 Ways to Ensure Usability Testing Results Aren’t Ignored Read More »HOW TO APOLOGIZE
You will screw up. Or, sometimes, something will happen that wasn’t entirely your fault, or was due to a misunderstanding, or an accident. But nonetheless, your customer or your coworker or your business partner feels wronged. Your first instinct is defensiveness. Not because you’re a bad person — but because you are human, and this How to Apologize Read More » GIVE PERMISSION TO COMPLAIN Your customers don’t complain enough. (I know, that can feel awfully hard to believe sometimes.) If they did, you’d know all the interactions that frustrate them. You’d know where you’ve inadvertently forced them through three extra clicks every single time they need to use that feature. You’d understand why they were wary of upgrading to Give Permission to Complain Read More » YOU NEED TO MAKE “WANTING” NO LONGER FREE Last week, I wrote a blog post in which I said, The answer to any question that starts with “do you want” or “are you concerned about” will always be “yes”. I wanted to expand on that a little bit more, because most product managers will need to understand whether their customers really do value a You Need to Make “Wanting” No Longer Free Read More » GIVE YOUR EMAILS A FRIEND CHECK Earlier I wrote about the “busy sidewalk test” as the easiest way to check out your outreach emails for brevity and simplicity. But even when walking down a busy sidewalk, it can be hard to notice if the words you’ve written contain some accidental tones or nuance. After all, they’re your words! You’re familiar with them; you Give Your Emails a Friend Check Read More » Q: THERE'S A TRAINING WE NEED PEOPLE TO GO THROUGH Q: There’s a training we need people to go through – teams keep saying they need it, but when it comes to committing the time, they keep putting it off.* Speaking
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I’m Cindy Alvarez, Author of _Lean Customer Development _ (published by O’Reilly) and Director of Customer Research at GitHub(a subsidiary of
Microsoft). Previously, I was Principal Group Product Manager atMicrosoft
in the Cloud & AI group. I’m a regular speaker at conferences & events and also give private workshops . I’m also passionate about diversity & inclusion: supporting women, Black and Latinx people, andgirls in tech.
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