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CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be TOP 20 COMPANIES IN 2019 THAT HAVE MASTERED THE ART OF In the early 2000s, when Baker became CEO, Ecolab was an 80-year-old firm growing 10% annually by focusing on industrial. cleansers and food safety. “Our strategic plan was to sell more of what we had,” Baker says. To grow much beyond its $3.8 billion in revenue, the company could have kept moving into adjacent markets or newgeographies
DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. THE FUTURE OF SOUTH AFRICA AFTER THE COVID-19 LOCKDOWNSEE MORE ONCHERRYFLAVA.COM
WHAT IS THE 'LOCALISATION' OF THE SOUTH AFRICAN ECONOMY “Our economic strategy going forward will require a new social compact, among all role players — business, labour, community and government — to restructure the economy and to achieve inclusive growth.”- via As far as I know, this is the first time that a leader of the ANC has spoken like this; indicating a real need for all sectors of South African society to work together rather than HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Marriott - clever job ad on Instagram. 2. Develop a hiring matrix. The way that most companies hire people is a bit archaic. If in the interview the person is nervous or blushes at the wrong time, talent managers will automatically think they're shy, 9 SOUTH AFRICAN SMALL BUSINESS OPPORTUNITIES FOR 2020 9 small business opportunities to consider: Okay, so let's get into the list of ideas that I think are worth investigating if starting a South African small business in 2020 is your vibe: A unique tour guide experience: If there's one thing that a weak local currency offersyou,
WHY COMPANIES WITH DIVERSE LEADERSHIP ARE MORE INNOVATIVE Leadership which is made up of individuals from diverse backgrounds naturally creates an environment in which new, alternative, creative and fresh ideas are taken seriously. Research shows that in companies without diverse leadership, women are 20% less likely than straight white men to win endorsement for their ideas; people of colour are 24% WHAT DOES THE FUTURE OF RETAIL IN SOUTH AFRICA LOOK LIKE? The retail industry in South Africa has gone through some radical changes in the past two decades and now faces an uncertain future; with many of the country's biggest brands going into business rescue and small retailers struggling to survive. Global supply chains are under mammoth amounts of pressure due to disruptions thanks to one,very
CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be TOP 20 COMPANIES IN 2019 THAT HAVE MASTERED THE ART OF In the early 2000s, when Baker became CEO, Ecolab was an 80-year-old firm growing 10% annually by focusing on industrial. cleansers and food safety. “Our strategic plan was to sell more of what we had,” Baker says. To grow much beyond its $3.8 billion in revenue, the company could have kept moving into adjacent markets or newgeographies
DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. THE FUTURE OF SOUTH AFRICA AFTER THE COVID-19 LOCKDOWNSEE MORE ONCHERRYFLAVA.COM
WHAT IS THE 'LOCALISATION' OF THE SOUTH AFRICAN ECONOMY “Our economic strategy going forward will require a new social compact, among all role players — business, labour, community and government — to restructure the economy and to achieve inclusive growth.”- via As far as I know, this is the first time that a leader of the ANC has spoken like this; indicating a real need for all sectors of South African society to work together rather than HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Marriott - clever job ad on Instagram. 2. Develop a hiring matrix. The way that most companies hire people is a bit archaic. If in the interview the person is nervous or blushes at the wrong time, talent managers will automatically think they're shy, 9 SOUTH AFRICAN SMALL BUSINESS OPPORTUNITIES FOR 2020 9 small business opportunities to consider: Okay, so let's get into the list of ideas that I think are worth investigating if starting a South African small business in 2020 is your vibe: A unique tour guide experience: If there's one thing that a weak local currency offersyou,
WHY COMPANIES WITH DIVERSE LEADERSHIP ARE MORE INNOVATIVE Leadership which is made up of individuals from diverse backgrounds naturally creates an environment in which new, alternative, creative and fresh ideas are taken seriously. Research shows that in companies without diverse leadership, women are 20% less likely than straight white men to win endorsement for their ideas; people of colour are 24% WHAT DOES THE FUTURE OF RETAIL IN SOUTH AFRICA LOOK LIKE? The retail industry in South Africa has gone through some radical changes in the past two decades and now faces an uncertain future; with many of the country's biggest brands going into business rescue and small retailers struggling to survive. Global supply chains are under mammoth amounts of pressure due to disruptions thanks to one,very
BRAND 'ART'EFACTS
In-N-Out Burger have immortalised their legendary drink cup with the release of a new branded slip-on shoe, which is available for sale on their website.. This follows on from their Fry Boat Pool Noodle - obviously currently SOLD OUT, and their drink cup wallet.. In our experience, you can tell a lot about the inner culture of a brand by just having a look at its promotional artefacts [promo THE TOP 10 MOST RELEVANT BRANDS OF 2019 The Top 10 most relevant brands in the US in 2019 are: Apple - In its fifth year in the No. 1 spot, Apple continues to break new ground. For decades, Apple has been the go-to standard for all things design, inspiring other product companies to innovate the mundane into the beautiful. Apple doesn’t stop with its quality hardware products. RETAIL TRENDS 2021: DIGITAL TRANSFORMATION IN RETAIL IS The biggest changes in retail in 2021 is the single-minded drive to integrate the two into a seamless hybrid retail experience that is powered at the back end by automation and artificial intelligence, the clever use of customer data to create better shopping experiences and advanced logistics solutions that save money and deliver better IMAGINE FOR A SECOND WHAT YOU ARE MOST LOOKING FORWARD TO Articles Imagine for a second what you are most looking forward to in the future. All future plans start with a clear picture of what youwant.
NORTH FACE GETS TROLLED BY OIL AND GAS INDUSTRY North Face is a company that wants to make a positive difference in the world. Understanding that the oil and gas industry is a major contributor to global carbon dioxide emissions, when approached by one oil and gas company to make some North Face corporate gear for them - WHAT'S HAPPENING IN POP CULTURE RIGHT NOW? The magazine Wine Business International (WBI) estimates that natural accounts for less than 2% of global sales, but, in hotspots such as New York, Copenhagen, London and Paris – where a small, fast-growing network of militant bars sell nothing but natural – it is very much a thing.'. The cult of natural wine – ‘this is like punk or GETTING THE BEST OUT OF PEOPLE In the early 1970s, psychologist Edward Deci conducted an experiment with 24 young students where he asked one group to solve a series of puzzles in exchange for money, and the other group to solve the same puzzles for no money.. What happened was that the group that received the money for their efforts lost interest in the task very quickly; while the group that received no cash THE FUTURE OF SOUTH AFRICA AFTER THE COVID-19 LOCKDOWN Scenario #2: 'Weekend special'. Weekend special is the second scenario for the future of South Africa, post the covid-19 shutdown. In this scenario, South African society recognises that inequality represents an existential risk to the sustainability of the economy, thanks largely to lessons learnt from the inequitable access to proper HOW TO DETERMINE THE VALUE OF YOUR BRAND You can then multiply the difference ($400) with the total branded sales volume to determine the total brand value for the period concerned. A brand is the intangible wrapper that turns a product into a cherished possession; accurately determining its WHO EXACTLY IS YOUR CUSTOMER? #TikTokMadeMeBuyIt hashtag going viral with marketers. Get ready to fire that boring data guy that fooled you into believing the future of marketing is programmable.CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. 2021: OUR OUTLOOK FOR THE YEAR AHEAD These Are The Biggest Health & Wellness Trends For 2021. According to the Global Wellness Institute, the wellness industry is valued at $4.5 trillion — and it’s been steadily growing now for quite some time. Each year, we see certain wellness trends GETTING THE BEST OUT OF PEOPLE In the early 1970s, psychologist Edward Deci conducted an experiment with 24 young students where he asked one group to solve a series of puzzles in exchange for money, and the other group to solve the same puzzles for no money.. What happened was that the group that received the money for their efforts lost interest in the task very quickly; while the group that received no cash THE FUTURE OF SOUTH AFRICA AFTER THE COVID-19 LOCKDOWNSEE MORE ONCHERRYFLAVA.COM
DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. TOP 20 COMPANIES IN 2019 THAT HAVE MASTERED THE ART OF In the early 2000s, when Baker became CEO, Ecolab was an 80-year-old firm growing 10% annually by focusing on industrial. cleansers and food safety. “Our strategic plan was to sell more of what we had,” Baker says. To grow much beyond its $3.8 billion in revenue, the company could have kept moving into adjacent markets or newgeographies
NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be WHAT IS THE 'LOCALISATION' OF THE SOUTH AFRICAN ECONOMY “Our economic strategy going forward will require a new social compact, among all role players — business, labour, community and government — to restructure the economy and to achieve inclusive growth.”- via As far as I know, this is the first time that a leader of the ANC has spoken like this; indicating a real need for all sectors of South African society to work together rather than HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Marriott - clever job ad on Instagram. 2. Develop a hiring matrix. The way that most companies hire people is a bit archaic. If in the interview the person is nervous or blushes at the wrong time, talent managers will automatically think they're shy, WHY COMPANIES WITH DIVERSE LEADERSHIP ARE MORE INNOVATIVE Leadership which is made up of individuals from diverse backgrounds naturally creates an environment in which new, alternative, creative and fresh ideas are taken seriously. Research shows that in companies without diverse leadership, women are 20% less likely than straight white men to win endorsement for their ideas; people of colour are 24%CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. 2021: OUR OUTLOOK FOR THE YEAR AHEAD These Are The Biggest Health & Wellness Trends For 2021. According to the Global Wellness Institute, the wellness industry is valued at $4.5 trillion — and it’s been steadily growing now for quite some time. Each year, we see certain wellness trends GETTING THE BEST OUT OF PEOPLE In the early 1970s, psychologist Edward Deci conducted an experiment with 24 young students where he asked one group to solve a series of puzzles in exchange for money, and the other group to solve the same puzzles for no money.. What happened was that the group that received the money for their efforts lost interest in the task very quickly; while the group that received no cash THE FUTURE OF SOUTH AFRICA AFTER THE COVID-19 LOCKDOWNSEE MORE ONCHERRYFLAVA.COM
DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. TOP 20 COMPANIES IN 2019 THAT HAVE MASTERED THE ART OF In the early 2000s, when Baker became CEO, Ecolab was an 80-year-old firm growing 10% annually by focusing on industrial. cleansers and food safety. “Our strategic plan was to sell more of what we had,” Baker says. To grow much beyond its $3.8 billion in revenue, the company could have kept moving into adjacent markets or newgeographies
NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be WHAT IS THE 'LOCALISATION' OF THE SOUTH AFRICAN ECONOMY “Our economic strategy going forward will require a new social compact, among all role players — business, labour, community and government — to restructure the economy and to achieve inclusive growth.”- via As far as I know, this is the first time that a leader of the ANC has spoken like this; indicating a real need for all sectors of South African society to work together rather than HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Marriott - clever job ad on Instagram. 2. Develop a hiring matrix. The way that most companies hire people is a bit archaic. If in the interview the person is nervous or blushes at the wrong time, talent managers will automatically think they're shy, WHY COMPANIES WITH DIVERSE LEADERSHIP ARE MORE INNOVATIVE Leadership which is made up of individuals from diverse backgrounds naturally creates an environment in which new, alternative, creative and fresh ideas are taken seriously. Research shows that in companies without diverse leadership, women are 20% less likely than straight white men to win endorsement for their ideas; people of colour are 24%BRAND 'ART'EFACTS
In-N-Out Burger have immortalised their legendary drink cup with the release of a new branded slip-on shoe, which is available for sale on their website.. This follows on from their Fry Boat Pool Noodle - obviously currently SOLD OUT, and their drink cup wallet.. In our experience, you can tell a lot about the inner culture of a brand by just having a look at its promotional artefacts [promo AI - THE TRUTH REVEALED - CHERRYFLAVA.COM 'Artificial Intelligence' - just the term can spark a mild panic attack in a lot of folk. AI is the 'dark and dangerous beast' that is threatening to do terrible things to society in the future - take our jobs, feed us news that makes us scared, ruin our lives NORTH FACE GETS TROLLED BY OIL AND GAS INDUSTRY North Face is a company that wants to make a positive difference in the world. Understanding that the oil and gas industry is a major contributor to global carbon dioxide emissions, when approached by one oil and gas company to make some North Face corporate gear for them - IMAGINE FOR A SECOND WHAT YOU ARE MOST LOOKING FORWARD TO Articles Imagine for a second what you are most looking forward to in the future. All future plans start with a clear picture of what youwant.
THE TOP 10 MOST RELEVANT BRANDS OF 2019 The Top 10 most relevant brands in the US in 2019 are: Apple - In its fifth year in the No. 1 spot, Apple continues to break new ground. For decades, Apple has been the go-to standard for all things design, inspiring other product companies to innovate the mundane into the beautiful. Apple doesn’t stop with its quality hardware products. GETTING DOWN TO SIMPLE Research has shown that when people are presented with too much choice they struggle to settle on a decision. The optimum number of alternatives to choose from, say scientists who study this kind of stuff, is three. The true mark of craftsmanship is simplicity. Adding to the busy is lazy; it takes a true act of defiance to spend our time WHAT'S HAPPENING IN POP CULTURE RIGHT NOW? The magazine Wine Business International (WBI) estimates that natural accounts for less than 2% of global sales, but, in hotspots such as New York, Copenhagen, London and Paris – where a small, fast-growing network of militant bars sell nothing but natural – it is very much a thing.'. The cult of natural wine – ‘this is like punk or GETTING THE BEST OUT OF PEOPLE In the early 1970s, psychologist Edward Deci conducted an experiment with 24 young students where he asked one group to solve a series of puzzles in exchange for money, and the other group to solve the same puzzles for no money.. What happened was that the group that received the money for their efforts lost interest in the task very quickly; while the group that received no cash THE FUTURE OF SOUTH AFRICA AFTER THE COVID-19 LOCKDOWN Scenario #2: 'Weekend special'. Weekend special is the second scenario for the future of South Africa, post the covid-19 shutdown. In this scenario, South African society recognises that inequality represents an existential risk to the sustainability of the economy, thanks largely to lessons learnt from the inequitable access to proper WHO EXACTLY IS YOUR CUSTOMER? #TikTokMadeMeBuyIt hashtag going viral with marketers. Get ready to fire that boring data guy that fooled you into believing the future of marketing is programmable.CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. 2021: OUR OUTLOOK FOR THE YEAR AHEAD These Are The Biggest Health & Wellness Trends For 2021. According to the Global Wellness Institute, the wellness industry is valued at $4.5 trillion — and it’s been steadily growing now for quite some time. Each year, we see certain wellness trends NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be THE TOP 10 MOST RELEVANT BRANDS OF 2019 The Top 10 most relevant brands in the US in 2019 are: Apple - In its fifth year in the No. 1 spot, Apple continues to break new ground. For decades, Apple has been the go-to standard for all things design, inspiring other product companies to innovate the mundane into the beautiful. Apple doesn’t stop with its quality hardware products. DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Marriott - clever job ad on Instagram. 2. Develop a hiring matrix. The way that most companies hire people is a bit archaic. If in the interview the person is nervous or blushes at the wrong time, talent managers will automatically think they're shy, 9 SOUTH AFRICAN SMALL BUSINESS OPPORTUNITIES FOR 2020 9 small business opportunities to consider: Okay, so let's get into the list of ideas that I think are worth investigating if starting a South African small business in 2020 is your vibe: A unique tour guide experience: If there's one thing that a weak local currency offersyou,
WHY THE WAY YOU THINK ABOUT REALITY DETERMINES HOW YOUR Videos Why the way you think about reality determines how your future will unfold. Scientists are pretty convinced that our reality is a hallucination – and when we agree on what our collective hallucinations arewe call that reality. WHY COMPANIES WITH DIVERSE LEADERSHIP ARE MORE INNOVATIVE Leadership which is made up of individuals from diverse backgrounds naturally creates an environment in which new, alternative, creative and fresh ideas are taken seriously. Research shows that in companies without diverse leadership, women are 20% less likely than straight white men to win endorsement for their ideas; people of colour are 24% WHAT DOES THE FUTURE OF RETAIL IN SOUTH AFRICA LOOK LIKE? The retail industry in South Africa has gone through some radical changes in the past two decades and now faces an uncertain future; with many of the country's biggest brands going into business rescue and small retailers struggling to survive. Global supply chains are under mammoth amounts of pressure due to disruptions thanks to one,very
CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. 2021: OUR OUTLOOK FOR THE YEAR AHEAD These Are The Biggest Health & Wellness Trends For 2021. According to the Global Wellness Institute, the wellness industry is valued at $4.5 trillion — and it’s been steadily growing now for quite some time. Each year, we see certain wellness trends NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be THE TOP 10 MOST RELEVANT BRANDS OF 2019 The Top 10 most relevant brands in the US in 2019 are: Apple - In its fifth year in the No. 1 spot, Apple continues to break new ground. For decades, Apple has been the go-to standard for all things design, inspiring other product companies to innovate the mundane into the beautiful. Apple doesn’t stop with its quality hardware products. DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Marriott - clever job ad on Instagram. 2. Develop a hiring matrix. The way that most companies hire people is a bit archaic. If in the interview the person is nervous or blushes at the wrong time, talent managers will automatically think they're shy, 9 SOUTH AFRICAN SMALL BUSINESS OPPORTUNITIES FOR 2020 9 small business opportunities to consider: Okay, so let's get into the list of ideas that I think are worth investigating if starting a South African small business in 2020 is your vibe: A unique tour guide experience: If there's one thing that a weak local currency offersyou,
WHY THE WAY YOU THINK ABOUT REALITY DETERMINES HOW YOUR Videos Why the way you think about reality determines how your future will unfold. Scientists are pretty convinced that our reality is a hallucination – and when we agree on what our collective hallucinations arewe call that reality. WHY COMPANIES WITH DIVERSE LEADERSHIP ARE MORE INNOVATIVE Leadership which is made up of individuals from diverse backgrounds naturally creates an environment in which new, alternative, creative and fresh ideas are taken seriously. Research shows that in companies without diverse leadership, women are 20% less likely than straight white men to win endorsement for their ideas; people of colour are 24% WHAT DOES THE FUTURE OF RETAIL IN SOUTH AFRICA LOOK LIKE? The retail industry in South Africa has gone through some radical changes in the past two decades and now faces an uncertain future; with many of the country's biggest brands going into business rescue and small retailers struggling to survive. Global supply chains are under mammoth amounts of pressure due to disruptions thanks to one,very
DARK BY DESIGN
Designers that have turned to the dark side use tricks of the trade that have names like Roach Hotel, Confirmshaming and Sneak into Basket.. Here's an example that might feel rather familiar to you too: 'In January 2018, Kelly Ross, a mother of three in Washington, D.C., saw a charge from the children’s education app, ABCmouse, which her kids hadn’t used for nearly four years. THE TOP 10 MOST RELEVANT BRANDS OF 2019 The Top 10 most relevant brands in the US in 2019 are: Apple - In its fifth year in the No. 1 spot, Apple continues to break new ground. For decades, Apple has been the go-to standard for all things design, inspiring other product companies to innovate the mundane into the beautiful. Apple doesn’t stop with its quality hardware products.THE FUTURE OF YOU
FACT: The way you think about yourself ten years from right now - is the same way you see a stranger passing you on the street today. Scientists have proven that the way that you think of yourself in the future is surprisingly disconnected and often harmful. GETTING DOWN TO SIMPLE Research has shown that when people are presented with too much choice they struggle to settle on a decision. The optimum number of alternatives to choose from, say scientists who study this kind of stuff, is three. The true mark of craftsmanship is simplicity. Adding to the busy is lazy; it takes a true act of defiance to spend our time WHEN WILL EVERYTHING GO BACK TO NORMAL AGAIN? A lot of people are waiting for the world to 'go back to how it was before'. Hoping for a rewind of the collective experience of the last year is the same as trying to go backwards in your own life, before it was interrupted by a major event like an illness or a serious injury. A WEALTH OF UTTERLY IRRELEVANT INFORMATION What's far more difficult is the constant filtering and editing out of the vast oversupply of absolutely irrelevant information that inundates our mailboxes, dashboards and team meetings every day. Time and money wasted on irrelevant information robs us of our capacity to achieve the things that really are important to focus on. YOU GET WHAT YOU MEASURE If your intention is to achieve a specific goal, that you obviously desire in the future (there is no other place that desire can exist), you will obviously get to work trying to progress, through a series of actions, towards that goal. WHAT'S HAPPENING IN POP CULTURE RIGHT NOW? The magazine Wine Business International (WBI) estimates that natural accounts for less than 2% of global sales, but, in hotspots such as New York, Copenhagen, London and Paris – where a small, fast-growing network of militant bars sell nothing but natural – it is very much a thing.'. The cult of natural wine – ‘this is like punk or WHY THE WAY YOU THINK ABOUT REALITY DETERMINES HOW YOUR Videos Why the way you think about reality determines how your future will unfold. Scientists are pretty convinced that our reality is a hallucination – and when we agree on what our collective hallucinations arewe call that reality. SHOULD BRANDS STILL TAKE RISKS? "These days it feels like the world is obsessed with being politically correct." That's a statement I heard sometime last week, which obviously wasn't the first time I've heard somebody saying that, but the person saying it this time just so happened to be a senior brand manager at a well-known company infamous for, over the years, building their brand through some pretty risqué humour.CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. 2021: OUR OUTLOOK FOR THE YEAR AHEAD Articles 2021: Our outlook for the year ahead. There is a great need for individuals, organisations and societies to focus on building an enhanced level of resilience in 2021. NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be 9 SOUTH AFRICAN SMALL BUSINESS OPPORTUNITIES FOR 2020 Our criteria for success: Right now that we have some context as to what the drivers are, what then are the criteria for success that we want this small business to achieve.. We want to build a business that has its costs in South African Rands and attracts the majority of its income in a stronger foreign currency: This is just logical; if you are starting a business from scratch, try ensure THE TOP 10 MOST RELEVANT BRANDS OF 2019 Articles The Top 10 Most Relevant Brands of 2019. What makes a brand relevant? Relevant brands are those that have a close relationship with their customers, they understand their needs and wants, and relentlessly innovate new ways of satisfying those needs. DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Strong companies and brands are powered by great people. But finding and recruiting the right people for your business is no easy task. Finding and securing the right people talent is a vital strategic function for any organisation - especially now at the level that is required in this 4IR world in which we operate. WHAT IS THE 'LOCALISATION' OF THE SOUTH AFRICAN ECONOMY “Our economic strategy going forward will require a new social compact, among all role players — business, labour, community and government — to restructure the economy and to achieve inclusive growth.”- via As far as I know, this is the first time that a leader of the ANC has spoken like this; indicating a real need for all sectors of South African society to work together rather than WHY THE WAY YOU THINK ABOUT REALITY DETERMINES HOW YOUR Videos Why the way you think about reality determines how your future will unfold. Scientists are pretty convinced that our reality is a hallucination – and when we agree on what our collective hallucinations arewe call that reality. WHAT DOES THE FUTURE OF RETAIL IN SOUTH AFRICA LOOK LIKE? The retail industry in South Africa has gone through some radical changes in the past two decades and now faces an uncertain future; with many of the country's biggest brands going into business rescue and small retailers struggling to survive.CHERRYFLAVA
Cherryflava is an opinionated commentary on change, trends, strategy and innovation – written & edited since 2004 by Jonathan Cherry. 2021: OUR OUTLOOK FOR THE YEAR AHEAD Articles 2021: Our outlook for the year ahead. There is a great need for individuals, organisations and societies to focus on building an enhanced level of resilience in 2021. NIKE: NEVER TOO FAR DOWN Just as Warren Buffett keeps reminding us all to, 'Never bet against America", Nike is now reminding us to never write-off the human spirit. People will never be 9 SOUTH AFRICAN SMALL BUSINESS OPPORTUNITIES FOR 2020 Our criteria for success: Right now that we have some context as to what the drivers are, what then are the criteria for success that we want this small business to achieve.. We want to build a business that has its costs in South African Rands and attracts the majority of its income in a stronger foreign currency: This is just logical; if you are starting a business from scratch, try ensure THE TOP 10 MOST RELEVANT BRANDS OF 2019 Articles The Top 10 Most Relevant Brands of 2019. What makes a brand relevant? Relevant brands are those that have a close relationship with their customers, they understand their needs and wants, and relentlessly innovate new ways of satisfying those needs. DOES SOCIETY STILL FUNCTION WITHOUT TRUTH AND TRUST? Besides climate change, unhinged global flu pandemics and serious challenges to the proper functioning of our economies - the one aspect of life in 2020 that is of major concern too many, is the rapid deterioration of trust between groups of people. HOW TO RECRUIT THE RIGHT STAFF FOR YOUR BUSINESS IN 8 EASY Strong companies and brands are powered by great people. But finding and recruiting the right people for your business is no easy task. Finding and securing the right people talent is a vital strategic function for any organisation - especially now at the level that is required in this 4IR world in which we operate. WHAT IS THE 'LOCALISATION' OF THE SOUTH AFRICAN ECONOMY “Our economic strategy going forward will require a new social compact, among all role players — business, labour, community and government — to restructure the economy and to achieve inclusive growth.”- via As far as I know, this is the first time that a leader of the ANC has spoken like this; indicating a real need for all sectors of South African society to work together rather than WHY THE WAY YOU THINK ABOUT REALITY DETERMINES HOW YOUR Videos Why the way you think about reality determines how your future will unfold. Scientists are pretty convinced that our reality is a hallucination – and when we agree on what our collective hallucinations arewe call that reality. WHAT DOES THE FUTURE OF RETAIL IN SOUTH AFRICA LOOK LIKE? The retail industry in South Africa has gone through some radical changes in the past two decades and now faces an uncertain future; with many of the country's biggest brands going into business rescue and small retailers struggling to survive.DARK BY DESIGN
Designers that have turned to the dark side use tricks of the trade that have names like Roach Hotel, Confirmshaming and Sneak into Basket.. Here's an example that might feel rather familiar to you too: 'In January 2018, Kelly Ross, a mother of three in Washington, D.C., saw a charge from the children’s education app, ABCmouse, which her kids hadn’t used for nearly four years. ARE YOU GOING TO MAKE YOUR TEAM SIT IN AN OFFICE EVER AGAIN? If there is one major thing that we are all questioning as a result the lockdowns over the past year - it's the office.. For many professionals, the lived experience of successfully working from home during the pandemic has now created a new mindset where many professionals would prefer to never go back to the office ever again. THE TOP 10 MOST RELEVANT BRANDS OF 2019 Articles The Top 10 Most Relevant Brands of 2019. What makes a brand relevant? Relevant brands are those that have a close relationship with their customers, they understand their needs and wants, and relentlessly innovate new ways of satisfying those needs.THE FUTURE OF YOU
FACT: The way you think about yourself ten years from right now - is the same way you see a stranger passing you on the street today. Scientists have proven that the way that you think of yourself in the future is surprisingly disconnected and often harmful. GETTING DOWN TO SIMPLE The world feels and behaves increasingly like a frantically mad, busy, chaotic place. We are told that we should appreciate the choices that are available to us, but choice has become our constant mentaltormentor.
HOW TO DETERMINE THE VALUE OF YOUR BRAND What is a brand worth? Canada Goose is a well-known global brand under which the company markets premium jackets and other winter gear. Canada Goose products are not cheap - a basic parka will cost you in the region of US$1000.. The interesting question is; what percentage of that elevated sales price is attributed to Canada Goose having a desirable brand, and what is that brand YOU GET WHAT YOU MEASURE If your intention is to achieve a specific goal, that you obviously desire in the future (there is no other place that desire can exist), you will obviously get to work trying to progress, through a series of actions, towards that goal. WHAT'S HAPPENING IN POP CULTURE RIGHT NOW? In summary then - in circles that matter - people are choosing 'considered consumption' over fast, mass-produced hyper-consumerism. Driven in part by the pandemic, but also as a result of lower levels of trust in big multinationals and a life, that for many, has begun to lack any kind of higher purpose - people are turning to a simpler, more organic way of living. SHOULD BRANDS STILL TAKE RISKS? "These days it feels like the world is obsessed with being politically correct." That's a statement I heard sometime last week, which obviously wasn't the first time I've heard somebody saying that, but the person saying it this time just so happened to be a senior brand manager at a well-known company infamous for, over the years, building their brand through some pretty risqué humour. WHY THE WAY YOU THINK ABOUT REALITY DETERMINES HOW YOUR Videos Why the way you think about reality determines how your future will unfold. Scientists are pretty convinced that our reality is a hallucination – and when we agree on what our collective hallucinations arewe call that reality.* Home
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Trends and innovation The Future of the ConsumerDARK BY DESIGN
It points to a widespread toxic culture of greed and consumermanipulation.
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Jonathan Cherry Jun 5, 2021 • 3 min read The Future of the Consumer THE TRUE MEANING OF OMNICHANNEL Omnichannel excellence requires a laser-like focus on value creationand the customer.
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Jonathan Cherry Jun 4, 2021 • 2 min read The Future of Marketing and Branding #TIKTOKMADEMEBUYIT HASHTAG GOING VIRAL WITH MARKETERS Get ready to fire that boring data guy that fooled you into believing the future of marketing is programmable.*
Jonathan Cherry Jun 3, 2021 • 3 min read The New World of Business WHY BUSINESS STRATEGY EFFORTS TEND TO FAIL Strategy fails because it deceptively difficult to get right.*
Jonathan Cherry Jun 2, 2021 • 3 min read The New World of BusinessEDITING REQUIRED
Good business is not always about adding more, it's also about knowing when and where to take away.*
Jonathan Cherry Jun 1, 2021 • 2 min read The Future of Marketing and BrandingJUST GIVE IT A GO
At some point along a continuum of activity, play will most likely transition into work.*
Jonathan Cherry May 31, 2021 • 1 minread
Articles
THE DANGER OF SOLUTIONS If you accept uncertainty as standard, it's not possible to be surprised or thrown off-guard by anything.*
Jonathan Cherry May 28, 2021 • 2 minread
The Future of Work
WHY ANSWERING THE QUESTION 'WHAT IS IT THAT YOU REALLY WANT' MIGHT BE A REALLY TOUGH THING TO DO RIGHT NOW As a practicing futurist, the answer to this came as a bit of a shock.*
Jonathan Cherry May 27, 2021 • 3 minread
Articles
WHAT IS THE VISION FOR THE AFRICAN CONTINENT? Where is the dream of what calling yourself an African might feel likeone day?
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Jonathan Cherry May 25, 2021 • 1 minread
The New World of Business HOW FUTURE-FIT ARE YOU? Would like to have your organisation's future-fitness assessed?*
Jonathan Cherry May 25, 2021 • 1 minread
The Future of Marketing and BrandingMEMBERS ONLY
The psychology of loyalty is all about 'membership of a community'.*
Jonathan Cherry May 24, 2021 • 3 minread
The Future of Work
GETTING THE BEST OUT OF PEOPLE Using money to motivate people is expensive and ineffective.*
Jonathan Cherry May 21, 2021 • 2 minread
Articles
INVESTORS VS SPECULATORS VS GAMBLERS You get three company archetypes when it comes to innovation, whichone are you?
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Jonathan Cherry May 20, 2021 • 1 minread
Articles
WHEN WILL EVERYTHING GO BACK TO NORMAL AGAIN? What three things can you list that will never be the same again as a result of the events of 2020 / 2021?*
Jonathan Cherry May 19, 2021 • 1 minread
The New World of Business EVIDENCE OF DISRUPTION If you can't point at this evidence, you can be fairly sure that yourcompetition can.
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Jonathan Cherry May 18, 2021 • 1 minread
The Future of Marketing and Branding HOW TO DETERMINE THE VALUE OF YOUR BRAND A brand is the intangible wrapper that turns a product into a cherished possession.*
Jonathan Cherry May 14, 2021 • 2 minread
The Future of Marketing and Branding SIMPLE TEST TO SEE WHETHER OR NOT YOUR MISSION STATEMENT IS TOTALNONSENSE
A good mission and vision statement needs to be inspiring, unique, credible and most of all you need to be able to at least be able to track some kind of progress towards its realisation.*
Jonathan Cherry May 13, 2021 • 2 minread
The Future of Work
THE ROLE OF AN ORGANISATIONAL PRODUCER There is no set way to bring out the best in an organisation, it requires experience, mastery, empathy and an ability to take subtlecontrol.
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Jonathan Cherry May 12, 2021 • 1 minread
The New World of Technology THE NEW WAR FOR CREATIVE TALENT They call it the new 'creator economy' - but really it just a normalisation of how social media platforms were always meant to bestructured.
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Jonathan Cherry May 11, 2021 • 2 minread
The New World of Business WHY IS THIS A PROBLEM? It's easy to be seduced by the first problem that you see and straight away jump into action solving that.*
Jonathan Cherry May 10, 2021 • 2 minread
Automation & digitalisation GETTING E-COMMERCE RIGHT The solution to the challenge of getting it right will not be found inthe technology.
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Jonathan Cherry May 7, 2021 • 2 min readVideos
THE DANGER OF BEING LABELED A GENIUS "I think once you call yourself a genius, you stop growing."*
Jonathan Cherry May 6, 2021 • 1 min read The New World of Business BETTER MANAGEMENT THANKS TO QUANTUM THEORY Nothing exists entirely unto itself but only in relation to otherthings.
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Jonathan Cherry May 6, 2021 • 4 min read The New World of Business A WEALTH OF UTTERLY IRRELEVANT INFORMATION Time and money wasted on irrelevant information robs us of our capacity to achieve the things that really are important to focus on.*
Jonathan Cherry May 5, 2021 • 1 min read WHY ARE THERE MIRRORS IN ELEVATORS? Do you know why most elevators, and elevator lobbies, today havemirrors?
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Jonathan Cherry May 4, 2021 • 2 min read Cherryflava © 2021* Soundcloud
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