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FACES TO WATCH
Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners. Campaign Staff Dec 9, 2020. 3.41K. CROWD ANALYZER RELEASES STATE OF SOCIAL MEDIA REPORT 2021 Crowd Analyzer, the Dubai-based data intelligence provider and social media listening platform, launched its annual ‘State of Social Media 2021’ report targeting brands and industry professionals that are keen on establishing a stronger presence in the Middle East with accurate, relevant and high coverage data. REPRISE – CAMPAIGN MIDDLE EAST REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution. Sofia Serrano Feb 11, 2021.1.21K.
HOW KFC IS MANAGING THROUGH THE CRISIS In times of crisis, agility is the name of the game, and KFC is a brilliant example on how businesses can swiftly adopt new measures to digitize themselves and ensure continuity. By virtue of the platform’s powerful reach, formats, signals and targeting capabilities, KFC’s campaign has boosted not only media KPIs but more importantly onlineREPRISE MENA
Reprise MENA – Campaign Middle East. Home TagsReprise MENA. Sofia Serrano Feb 22, 2021. 433. DUBAI TOURISM LAUNCHES BRAND NEW INTERNATIONAL ‘LIVE YOUR With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. MCN ANNOUNCES KARIM SLIM AS NEW REGIONAL MANAGING DIRECTOR MCN announces Karim Slim as new regional managing director at MRM. The Middle East Communications Network (MCN) has announced Karim Slim as the new regional managing director of MRM (MENAT), effective from March 2021. Karim will be moving from MRM UK where he is currently the global managing partner and head of international accounts. MASTER CHIPS: ‘NEW, THE OLD FASHIONED WAY’ BY FP7/BEY Master Chips: ‘New, the old fashioned way’ by FP7/BEY. Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. CALL FOR NOMINATIONS: CAMPAIGN’S AGENCY FACES TO WATCH Campaign’s Agency Faces to Watch 2021 In association with Campaign’s Agency Faces to Watch 2021 profile the brightest and best young talent aged 30 and under and working in Creative, Media, Digital or PR agencies in the MENA region. Even more exciting, we offered scholarships to a Master’s degree in Digital Marketing at Edinburgh Business School, Heriot-Watt University Dubai to winners MASTERING MOBILE MARKETING BY CLOSING THE GAP BETWEEN WEB There’s no doubt that mobile apps are more important to UAE businesses than ever before. The pandemic caused a surge in digital engagements, with mobile apps offering the most comprehensive and feature-rich experience for users. Companies haveFACES TO WATCH
Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners. Campaign Staff Dec 9, 2020. 3.41K. CROWD ANALYZER RELEASES STATE OF SOCIAL MEDIA REPORT 2021 Crowd Analyzer, the Dubai-based data intelligence provider and social media listening platform, launched its annual ‘State of Social Media 2021’ report targeting brands and industry professionals that are keen on establishing a stronger presence in the Middle East with accurate, relevant and high coverage data. REPRISE – CAMPAIGN MIDDLE EAST REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution. Sofia Serrano Feb 11, 2021.1.21K.
HOW KFC IS MANAGING THROUGH THE CRISIS In times of crisis, agility is the name of the game, and KFC is a brilliant example on how businesses can swiftly adopt new measures to digitize themselves and ensure continuity. By virtue of the platform’s powerful reach, formats, signals and targeting capabilities, KFC’s campaign has boosted not only media KPIs but more importantly onlineREPRISE MENA
Reprise MENA – Campaign Middle East. Home TagsReprise MENA. Sofia Serrano Feb 22, 2021. 433. DUBAI TOURISM LAUNCHES BRAND NEW INTERNATIONAL ‘LIVE YOUR With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. MCN ANNOUNCES KARIM SLIM AS NEW REGIONAL MANAGING DIRECTOR MCN announces Karim Slim as new regional managing director at MRM. The Middle East Communications Network (MCN) has announced Karim Slim as the new regional managing director of MRM (MENAT), effective from March 2021. Karim will be moving from MRM UK where he is currently the global managing partner and head of international accounts. MASTER CHIPS: ‘NEW, THE OLD FASHIONED WAY’ BY FP7/BEY Master Chips: ‘New, the old fashioned way’ by FP7/BEY. Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. CAMPAIGN MIDDLE EAST A deeper look at the Middle East’s creative industries, by Instinctif Partners MENA. Fuelled by digital transformation, rapid urbanisation and a dominant younger demographic, the Middle. Featured Opinion Social Media Tiktok May 27, 2021. Sofia Serrano. SAUDI REPORT 2021: INNOVATE OR DETERIORATE, BY STARCOM’S 1 day ago · The world is dramatically changing, especially since the Covid-19 pandemic. Countries have had to change, migrate and incorporate different economic strategies and technological integrations to ensure they move with the reality of the times. Even though the kingdom’s vision withstands the crisis SAUDI REPORT 2021: THE FIRST CHOICE, BY SNAP’S ABDULLA 1 day ago · F ollowing the rapid growth of Snapchat in KSA in recent years, what is unique about Snapchat’s audience in KSA today?. There is a fundamental understanding of Snap’s full-value proposition, in communication, entertainment, commerce and more, that has led to a highly engaged Snapchat community in Saudi Arabia. MEET THE SNAPCHAT GENERATION 1 day ago · Our website uses cookies and other similar technologies to improve our site and your online experience. By continuing to use our website you consent to cookies being used. WEAVING WITH SOUND: ETIHAD’S SONIC IDENTITY BLENDS 1 day ago · Etihad partnered with Sixième Son, a Paris-based branding agency. The song was subject to focus groups, which included staff and external individuals, to determine which sound related better with the identity of the brand, so that it made Emiratis feel at home, feel like they are in Abu Dhabi. SAUDI REPORT 2021: CHANGE AGENT, BY OMD’S WISSAM NAJJAR 1 day ago · With his recent interview on the progress of Saudi Arabia’s Vision 2030 development plan, Crown Prince Mohammed Bin Salman Al Saud broke local TV rating records and achieved millions of views on YouTube. His global ambition for the country is WHAT IS DCO? AND WHY IS EVERYONE TALKING ABOUT IT? BY AD Whether it’s learning more about what messages specific audiences respond to, the personalisation of ads to increase relevance, or testing cross-channel activations to minimise disjointed messaging and strategy, aligning your media team, ad ops, creative and brand teams with a thoughtful, long-term campaign plan is the best way to get the most out of dynamic creative activation. SAUDI REPORT 2021: HOW DO SAUDI YOUTH SEE THEIR FUTURE? BY Saudi Arabia is at the heart of some of the most exciting futuristic developments in the world today. Giga ventures such as Neom and The Red Sea Project, among others, reflect the grand ambition of Crown Prince Mohammed bin Salman to build a new era of opportunity and progress. Sustainable, scalable MBC GROUP ANNOUNCES TOP PERFORMANCE RESULTS FOR ITS MBC GROUP, the largest media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers. Shahid VIP – MBC GROUP’s SVOD offering and the world’s leading Arabicstreaming platform
INDUSTRY SNAPSHOT: RAZMIK KALAIDJIAN, MINDSHARE SAUDI 1 day ago · What is the biggest change you have seen in the way you do business in Saudi? Conducting business in Saudi has not fundamentally changed. What we have seen in the past four to five years is a more structured approach to investments and a much biggerfocus on
CAMPAIGN MIDDLE EASTNEWSTHE WORKEVENTSDIRECTORYMARCOMMS360MEDIA OPPO’s Ramadan 2021 campaign featuring Creative Featured Opinion May 27, 2021. Sofia Serrano.FACES TO WATCH
Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners. Campaign Staff Dec 9, 2020. 3.41K. REPRISE – CAMPAIGN MIDDLE EAST REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution. Sofia Serrano Feb 11, 2021.1.21K.
REPRISE MENA
Reprise MENA – Campaign Middle East. Home TagsReprise MENA. Sofia Serrano Feb 22, 2021. 433. MBC MEDIA SOLUTIONS HIGHLIGHTS OFFERING IN VERY FIRST REEL MBC Media Solutions (MMS) highlights its brand mission and various offerings in its very first reel. These solutions aim to connect brands with premium content to reach the biggest audience in MENA. MMS’s offerings include TV solutions, VOD solutions, audio solutions, branded content, on-ground activations and social media, toname a few.
HOW KFC IS MANAGING THROUGH THE CRISIS In times of crisis, agility is the name of the game, and KFC is a brilliant example on how businesses can swiftly adopt new measures to digitize themselves and ensure continuity. By virtue of the platform’s powerful reach, formats, signals and targeting capabilities, KFC’s campaign has boosted not only media KPIs but more importantly online HAVAS – CAMPAIGN MIDDLE EAST Havas prides itself on its ability to attract the best creative minds from the world of music, photography, fashion design and more. Resulting in a unique environment that inspires all to collaborate and create meaningful work that goes beyond advertising and aims to shift culture. AWARDS: One Show Asia – 2021; Cresta – 2020; AdStarsNAAS DIGITAL
NAAS Digital – Campaign Middle East. Home TagsNAAS Digital. Austyn Allison Jul 7, 2020. 1.07K. DUBAI TOURISM LAUNCHES BRAND NEW INTERNATIONAL ‘LIVE YOUR With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. MASTER CHIPS: ‘NEW, THE OLD FASHIONED WAY’ BY FP7/BEY Master Chips: ‘New, the old fashioned way’ by FP7/BEY. Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. CAMPAIGN MIDDLE EASTNEWSTHE WORKEVENTSDIRECTORYMARCOMMS360MEDIA OPPO’s Ramadan 2021 campaign featuring Creative Featured Opinion May 27, 2021. Sofia Serrano.FACES TO WATCH
Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners. Campaign Staff Dec 9, 2020. 3.41K. REPRISE – CAMPAIGN MIDDLE EAST REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution. Sofia Serrano Feb 11, 2021.1.21K.
REPRISE MENA
Reprise MENA – Campaign Middle East. Home TagsReprise MENA. Sofia Serrano Feb 22, 2021. 433. MBC MEDIA SOLUTIONS HIGHLIGHTS OFFERING IN VERY FIRST REEL MBC Media Solutions (MMS) highlights its brand mission and various offerings in its very first reel. These solutions aim to connect brands with premium content to reach the biggest audience in MENA. MMS’s offerings include TV solutions, VOD solutions, audio solutions, branded content, on-ground activations and social media, toname a few.
HOW KFC IS MANAGING THROUGH THE CRISIS In times of crisis, agility is the name of the game, and KFC is a brilliant example on how businesses can swiftly adopt new measures to digitize themselves and ensure continuity. By virtue of the platform’s powerful reach, formats, signals and targeting capabilities, KFC’s campaign has boosted not only media KPIs but more importantly online HAVAS – CAMPAIGN MIDDLE EAST Havas prides itself on its ability to attract the best creative minds from the world of music, photography, fashion design and more. Resulting in a unique environment that inspires all to collaborate and create meaningful work that goes beyond advertising and aims to shift culture. AWARDS: One Show Asia – 2021; Cresta – 2020; AdStarsNAAS DIGITAL
NAAS Digital – Campaign Middle East. Home TagsNAAS Digital. Austyn Allison Jul 7, 2020. 1.07K. DUBAI TOURISM LAUNCHES BRAND NEW INTERNATIONAL ‘LIVE YOUR With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. MASTER CHIPS: ‘NEW, THE OLD FASHIONED WAY’ BY FP7/BEY Master Chips: ‘New, the old fashioned way’ by FP7/BEY. Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. EVENTS – CAMPAIGN MIDDLE EAST A networking evening for the media, marketing and creative community. Free drinks, good company and a couple of interesting talks to kick off the conversation. It’s presented by Campaign and your drinks are paid for by our generous sponsors at AKQA. 14/11/2019 7:00 pm Waldorf Astoria, Dubai Palm Jumeirah. CALL FOR NOMINATIONS: CAMPAIGN’S AGENCY FACES TO WATCH Campaign’s Agency Faces to Watch 2021 In association with Campaign’s Agency Faces to Watch 2021 profile the brightest and best young talent aged 30 and under and working in Creative, Media, Digital or PR agencies in the MENA region. Even more exciting, we offered scholarships to a Master’s degree in Digital Marketing at Edinburgh Business School, Heriot-Watt University Dubai to winners MISFITS CONTENT CREATORS CREATE VIDEO FOR VIRTUZONE 1 day ago · Misfits Content Creators create a video for Virtuzone’s latest marketing campaign. The concept comes from the phrase ‘Imagine what you can buy when you get 3,000 AED for EACH PERSON you refer’. In a comic representation of what it would look like to get value from the people you recommend, the MBC GROUP ANNOUNCES TOP PERFORMANCE RESULTS FOR ITS 13 hours ago · MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers. Shahid VIP – MBC FACING THE MUSIC, BY MDL’S RODDY CAMPBELL 1 day ago · The events and content we produce as a business are really an embodiment of the rapid cultural change underway in the kingdom. Who would have dreamed a decade ago that by 2019 hundreds of thousands of young revellers would be mixing it up with the biggest international DJs in CASE STUDY: SNAPCHAT PARTNERS WITH NESCAFÉ DOLGE GUSTO 18 hours ago · The Story. For the launch of their new machine Genio S Plus, NESCAFÉ® Dolce Gusto® turned to Snapchat to build awareness and drive sales. NESCAFÉ® Dolce Gusto® had been active throughout the year on Snapchat with snap ads and dynamic ads, driving sales of their coffee pods, but for the machine’s launch, they had to take ita step further.
MARCOMMS360
Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry. Our agenda for this year’s Marcomms360 – Predictions 2021 is crafted to bring inspiration, vision and clarity on what the next 12 months holds in store for the industry. INDUSTRY SNAPSHOT: SUNNY AHUJA, FUN ASIA NETWORK 14 hours ago · How have listening habits changed in the last year, and will those changes persist? In 2020 we saw a significant shift in listening habits; listeners moved listening habits away from the drive-time shows and this was primarily due to decreased commutes and work-from-home policies. We OSN APPOINTS ALEX MURRAY AS HEAD OF CREATIVE 19 hours ago · OSN has named globally experienced creative Alex Murray as head of creative. Murray is joining from J. Walter Thompson Dubai. Murray will be responsible for leading a team of art directors, editors and writers to deliver on the company’s creative vision across all verticals. His previous AKQA CREATES CAMPAIGN FOR KOTEX: PERIOD OR NOT, SHE CAN 12 hours ago · Though Saudi Arabia is changing, many women feel restricted in expressing themselves freely regarding their periods. This prompted Kotex to launch SheCon or SheConversation – a 360-degree campaign to spark dialogue on periods as a natural part of womanhood through four ‘REDefiners : CAMPAIGN MIDDLE EASTNEWSTHE WORKEVENTSDIRECTORYMARCOMMS360MEDIA OPPO’s Ramadan 2021 campaign featuring Creative Featured Opinion May 27, 2021. Sofia Serrano.FACES TO WATCH
Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners. Campaign Staff Dec 9, 2020. 3.41K. REPRISE – CAMPAIGN MIDDLE EAST REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution. Sofia Serrano Feb 11, 2021.1.21K.
REPRISE MENA
Reprise MENA – Campaign Middle East. Home TagsReprise MENA. Sofia Serrano Feb 22, 2021. 433. MBC MEDIA SOLUTIONS HIGHLIGHTS OFFERING IN VERY FIRST REEL MBC Media Solutions (MMS) highlights its brand mission and various offerings in its very first reel. These solutions aim to connect brands with premium content to reach the biggest audience in MENA. MMS’s offerings include TV solutions, VOD solutions, audio solutions, branded content, on-ground activations and social media, toname a few.
HOW KFC IS MANAGING THROUGH THE CRISIS In times of crisis, agility is the name of the game, and KFC is a brilliant example on how businesses can swiftly adopt new measures to digitize themselves and ensure continuity. By virtue of the platform’s powerful reach, formats, signals and targeting capabilities, KFC’s campaign has boosted not only media KPIs but more importantly online HAVAS – CAMPAIGN MIDDLE EAST Havas prides itself on its ability to attract the best creative minds from the world of music, photography, fashion design and more. Resulting in a unique environment that inspires all to collaborate and create meaningful work that goes beyond advertising and aims to shift culture. AWARDS: One Show Asia – 2021; Cresta – 2020; AdStarsNAAS DIGITAL
NAAS Digital – Campaign Middle East. Home TagsNAAS Digital. Austyn Allison Jul 7, 2020. 1.07K. DUBAI TOURISM LAUNCHES BRAND NEW INTERNATIONAL ‘LIVE YOUR With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. MASTER CHIPS: ‘NEW, THE OLD FASHIONED WAY’ BY FP7/BEY Master Chips: ‘New, the old fashioned way’ by FP7/BEY. Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. CAMPAIGN MIDDLE EASTNEWSTHE WORKEVENTSDIRECTORYMARCOMMS360MEDIA OPPO’s Ramadan 2021 campaign featuring Creative Featured Opinion May 27, 2021. Sofia Serrano.FACES TO WATCH
Heriot-Watt partners with Campaign’s Agencies Faces to Watch 2021 with scholarships for winners. Campaign Staff Dec 9, 2020. 3.41K. REPRISE – CAMPAIGN MIDDLE EAST REPRISE appoints Vincent Spruyt as chief AI officer and sets agency to become a leader in the AI revolution. Sofia Serrano Feb 11, 2021.1.21K.
REPRISE MENA
Reprise MENA – Campaign Middle East. Home TagsReprise MENA. Sofia Serrano Feb 22, 2021. 433. MBC MEDIA SOLUTIONS HIGHLIGHTS OFFERING IN VERY FIRST REEL MBC Media Solutions (MMS) highlights its brand mission and various offerings in its very first reel. These solutions aim to connect brands with premium content to reach the biggest audience in MENA. MMS’s offerings include TV solutions, VOD solutions, audio solutions, branded content, on-ground activations and social media, toname a few.
HOW KFC IS MANAGING THROUGH THE CRISIS In times of crisis, agility is the name of the game, and KFC is a brilliant example on how businesses can swiftly adopt new measures to digitize themselves and ensure continuity. By virtue of the platform’s powerful reach, formats, signals and targeting capabilities, KFC’s campaign has boosted not only media KPIs but more importantly online HAVAS – CAMPAIGN MIDDLE EAST Havas prides itself on its ability to attract the best creative minds from the world of music, photography, fashion design and more. Resulting in a unique environment that inspires all to collaborate and create meaningful work that goes beyond advertising and aims to shift culture. AWARDS: One Show Asia – 2021; Cresta – 2020; AdStarsNAAS DIGITAL
NAAS Digital – Campaign Middle East. Home TagsNAAS Digital. Austyn Allison Jul 7, 2020. 1.07K. DUBAI TOURISM LAUNCHES BRAND NEW INTERNATIONAL ‘LIVE YOUR With the return of tourists to Dubai and the staggered re-opening of international markets, the Department of Tourism and Commerce Marketing (Dubai Tourism) is ramping up its marketing efforts worldwide through a brand new global campaign, ‘Live Your Story’ designed to highlight the unique ways in which travellers can create their own special holiday experiences across the city. MASTER CHIPS: ‘NEW, THE OLD FASHIONED WAY’ BY FP7/BEY Master Chips: ‘New, the old fashioned way’ by FP7/BEY. Having won the Master Chips account last year, FP7/BEY’s objective for the coming year is to reposition the company as the leader in the salty snacks category in Lebanon. Master Chips is a Lebanese mass-market favourite when it comes to its flagship natural potato chips. EVENTS – CAMPAIGN MIDDLE EAST A networking evening for the media, marketing and creative community. Free drinks, good company and a couple of interesting talks to kick off the conversation. It’s presented by Campaign and your drinks are paid for by our generous sponsors at AKQA. 14/11/2019 7:00 pm Waldorf Astoria, Dubai Palm Jumeirah. CALL FOR NOMINATIONS: CAMPAIGN’S AGENCY FACES TO WATCH Campaign’s Agency Faces to Watch 2021 In association with Campaign’s Agency Faces to Watch 2021 profile the brightest and best young talent aged 30 and under and working in Creative, Media, Digital or PR agencies in the MENA region. Even more exciting, we offered scholarships to a Master’s degree in Digital Marketing at Edinburgh Business School, Heriot-Watt University Dubai to winners MISFITS CONTENT CREATORS CREATE VIDEO FOR VIRTUZONE 1 day ago · Misfits Content Creators create a video for Virtuzone’s latest marketing campaign. The concept comes from the phrase ‘Imagine what you can buy when you get 3,000 AED for EACH PERSON you refer’. In a comic representation of what it would look like to get value from the people you recommend, the MBC GROUP ANNOUNCES TOP PERFORMANCE RESULTS FOR ITS 12 hours ago · MBC GROUP, the largest and leading media company in the Middle East & North Africa (MENA), announces its performance results for Ramadan 2021, with both satellite TV and online streaming ranking high amongst viewers. Shahid VIP – MBC FACING THE MUSIC, BY MDL’S RODDY CAMPBELL 1 day ago · The events and content we produce as a business are really an embodiment of the rapid cultural change underway in the kingdom. Who would have dreamed a decade ago that by 2019 hundreds of thousands of young revellers would be mixing it up with the biggest international DJs in CASE STUDY: SNAPCHAT PARTNERS WITH NESCAFÉ DOLGE GUSTO 16 hours ago · The Story. For the launch of their new machine Genio S Plus, NESCAFÉ® Dolce Gusto® turned to Snapchat to build awareness and drive sales. NESCAFÉ® Dolce Gusto® had been active throughout the year on Snapchat with snap ads and dynamic ads, driving sales of their coffee pods, but for the machine’s launch, they had to take ita step further.
MARCOMMS360
Campaign brings together the leading minds in regional media, marketing and communications for a power-packed session on the future of the industry. Our agenda for this year’s Marcomms360 – Predictions 2021 is crafted to bring inspiration, vision and clarity on what the next 12 months holds in store for the industry. INDUSTRY SNAPSHOT: SUNNY AHUJA, FUN ASIA NETWORK 13 hours ago · How have listening habits changed in the last year, and will those changes persist? In 2020 we saw a significant shift in listening habits; listeners moved listening habits away from the drive-time shows and this was primarily due to decreased commutes and work-from-home policies. We OSN APPOINTS ALEX MURRAY AS HEAD OF CREATIVE 17 hours ago · OSN has named globally experienced creative Alex Murray as head of creative. Murray is joining from J. Walter Thompson Dubai. Murray will be responsible for leading a team of art directors, editors and writers to deliver on the company’s creative vision across all verticals. His previous AKQA CREATES CAMPAIGN FOR KOTEX: PERIOD OR NOT, SHE CAN 11 hours ago · Though Saudi Arabia is changing, many women feel restricted in expressing themselves freely regarding their periods. This prompted Kotex to launch SheCon or SheConversation – a 360-degree campaign to spark dialogue on periods as a natural part of womanhood through four ‘REDefiners :__
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