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INDUSTRY ACHIEVEMENTS, EVENTS & ARTICLES Learn about my experience and achievements. I’ve been working in the SEO industry since 2013 and have managed on-going SEO campaigns for 100+ clients both locally and internationally. I only take on clients that are a best fit for my services. They need to know the value of having SEO done to a high standard, from someone who lives and IDENTIFYING CUMULATIVE LAYOUT SHIFT (CLS) ISSUES IN GOOGLE Cumulative Layout Shift (CLS) is a Core Web Vital which will become a ranking input starting in 2021.. Use the 'Core Web Vitals' report in Google Search Console to see how pages on your site are performing. GOOGLE MOBILE SEARCH SNIPPETS SHOWING KEYWORDS MENTIONED Google Mobile Search Snippets Showing Keywords Mentioned. In my latest Google Search test finding, I’m seeing mobile snippets with labels located below the title. Each label contains either a single or multiple words that are mentioned within the content of a page. For the most part, the keyword labels only appear in instances where theyare
WILL ADDING KEYWORDS TO A GOOGLE MY BUSINESS 'DESCRIPTION Posted in Local SEO Recent Posts. Twitter Carousels & Google Search: An Experiment (Real Data), How Measurement Works & More May 28, 2021; Call History Data Now Rolling Out To Google My Business Dashboard May 11, 2021; Understanding the Magic Behind Google’s “Price Drop” Rich Result for eCommerce SEO April 29, 2021; Google Testing New Mobile Display for eCommerce Category Pages CALL HISTORY DATA NOW ROLLING OUT TO GOOGLE MY BUSINESS As with most new Google My Business features, the rollout can be slow and phased. The new call history data that’s now showing within the dashboard on desktop is no different. We’re now seeing what looks like a final phase before full rollout, where the feature is fully available for certain listings. John Smith on Twitter was the first to GOOGLE TESTING NEW MOBILE DISPLAY FOR ECOMMERCE CATEGORY Comparing the pricing for a product on the category page vs. the product within Google’s search results. In the example above, it looks like Google has selected the on-sale pricing for the third product that appears in the sequence within the mobile snippet. But the price is $2 less, with the category page showing $140 and Googleshowing $138.
UNDERSTANDING THE MAGIC BEHIND GOOGLE'S "PRICE DROP" RICH For the “typically” variation, this is showing the price that the product is normally. For the “avg.” variation, this could be interpreted as the average price of the product over a period of time (more in-line with the definition from the documentation), but through my testing, I suspect that both variations are actually using the same measurement technique. STOP USING COMSCORE 2020 VOICE SEARCH STATISTICS (NEVER The “50% by 2020” prediction was NOT published by Comscore in the first place. It was a 2014 prediction made by Baidu’s former Chief Data Scientist, Andrew Ng. The prediction included the following information: “ At the moment, around 10% of Baidu search queries are done by voice, with a much smaller percentage carried out usingimages.
FEATURED SNIPPETS: MORE THAN WHAT MEETS THE EYE Featured Snippets: More than what meets the eye. Last month I wrote about the highlighting functionality that Google has been testing in search results. Since then, it appears that the mobile version has completely rolled out, and I’m now seeing the desktop version as a test. As mentioned in the article linked above, Glenn Gabe was thefirst
SEO CONSULTANT IN MELBOURNE, AUSTRALIA // BRODIE CLARK Expert SEO Consultingfor well-known, mid- to large-sized companies. I’m a highly experienced Melbourne SEO Consultant that works with well-known, mid- to large-sized companies globally. Named a top SEO expert to follow in 2021 and the Young Search Professional of the Year in 2019, my work is highly regarded. My advice is regularly featuredon
INDUSTRY ACHIEVEMENTS, EVENTS & ARTICLES Learn about my experience and achievements. I’ve been working in the SEO industry since 2013 and have managed on-going SEO campaigns for 100+ clients both locally and internationally. I only take on clients that are a best fit for my services. They need to know the value of having SEO done to a high standard, from someone who lives and IDENTIFYING CUMULATIVE LAYOUT SHIFT (CLS) ISSUES IN GOOGLE Cumulative Layout Shift (CLS) is a Core Web Vital which will become a ranking input starting in 2021.. Use the 'Core Web Vitals' report in Google Search Console to see how pages on your site are performing. GOOGLE MOBILE SEARCH SNIPPETS SHOWING KEYWORDS MENTIONED Google Mobile Search Snippets Showing Keywords Mentioned. In my latest Google Search test finding, I’m seeing mobile snippets with labels located below the title. Each label contains either a single or multiple words that are mentioned within the content of a page. For the most part, the keyword labels only appear in instances where theyare
WILL ADDING KEYWORDS TO A GOOGLE MY BUSINESS 'DESCRIPTION Posted in Local SEO Recent Posts. Twitter Carousels & Google Search: An Experiment (Real Data), How Measurement Works & More May 28, 2021; Call History Data Now Rolling Out To Google My Business Dashboard May 11, 2021; Understanding the Magic Behind Google’s “Price Drop” Rich Result for eCommerce SEO April 29, 2021; Google Testing New Mobile Display for eCommerce Category Pages CALL HISTORY DATA NOW ROLLING OUT TO GOOGLE MY BUSINESS As with most new Google My Business features, the rollout can be slow and phased. The new call history data that’s now showing within the dashboard on desktop is no different. We’re now seeing what looks like a final phase before full rollout, where the feature is fully available for certain listings. John Smith on Twitter was the first to GOOGLE TESTING NEW MOBILE DISPLAY FOR ECOMMERCE CATEGORY Comparing the pricing for a product on the category page vs. the product within Google’s search results. In the example above, it looks like Google has selected the on-sale pricing for the third product that appears in the sequence within the mobile snippet. But the price is $2 less, with the category page showing $140 and Googleshowing $138.
UNDERSTANDING THE MAGIC BEHIND GOOGLE'S "PRICE DROP" RICH For the “typically” variation, this is showing the price that the product is normally. For the “avg.” variation, this could be interpreted as the average price of the product over a period of time (more in-line with the definition from the documentation), but through my testing, I suspect that both variations are actually using the same measurement technique. STOP USING COMSCORE 2020 VOICE SEARCH STATISTICS (NEVER The “50% by 2020” prediction was NOT published by Comscore in the first place. It was a 2014 prediction made by Baidu’s former Chief Data Scientist, Andrew Ng. The prediction included the following information: “ At the moment, around 10% of Baidu search queries are done by voice, with a much smaller percentage carried out usingimages.
FEATURED SNIPPETS: MORE THAN WHAT MEETS THE EYE Featured Snippets: More than what meets the eye. Last month I wrote about the highlighting functionality that Google has been testing in search results. Since then, it appears that the mobile version has completely rolled out, and I’m now seeing the desktop version as a test. As mentioned in the article linked above, Glenn Gabe was thefirst
INDUSTRY ACHIEVEMENTS, EVENTS & ARTICLES Learn about my experience and achievements. I’ve been working in the SEO industry since 2013 and have managed on-going SEO campaigns for 100+ clients both locally and internationally. I only take on clients that are a best fit for my services. They need to know the value of having SEO done to a high standard, from someone who lives and 100% ORGANIC, LATEST SEO INSIGHTS BLOG BY BRODIE CLARK SEO Blog by Brodie Clark focused on the latest insights on Google tests, updates, Structured Data, Featured Snippets, Local SEO & more. GOOGLE 'KEY MOMENTS' YOUTUBE VIDEO TIMESTAMP DESKTOP TEST Update March 4th: This test looks to have rolled out for all users now. Instead of just showing on mobile devices, Key Moments now has the ability to show on desktop also. Heads-up: looks like Key Moments (the timestamps on YouTube videos) just launched on desktop. Stands out very prominently for some queries, so is a good one to keep inmind.
GOOGLE FEATURED SNIPPET HIGHLIGHTS: NOW AVAILABLE VIA AMP Google Featured Snippet Highlights: Now Available via AMP & Chrome. The feature above showing an Accelerated Mobile Page (AMP) that has been added to a Featured Snippet is incredibly useful. The SEO in me knows what’s going on here (Google is directly influencing your site content), but let’s be real. The highlighting feature first GOOGLE REFINEMENT BUBBLES: DEVELOPMENTS WITH ECOMMERCE SEO Google Refinement Bubbles: Developments with Ecommerce SEO & Beyond. Refinement bubbles are a common component across many of the SERP features currently available within Google Search. They act as a Related Search tool that predicts what the next search might be, allowing the searcher to refine at the click of a button, rather thantyping
FEATURED SNIPPETS: MORE THAN WHAT MEETS THE EYE Featured Snippets: More than what meets the eye. Last month I wrote about the highlighting functionality that Google has been testing in search results. Since then, it appears that the mobile version has completely rolled out, and I’m now seeing the desktop version as a test. As mentioned in the article linked above, Glenn Gabe was thefirst
GOOGLE DESKTOP SEARCH BAR TEST WITH "CLEAR" ICON In the latest desktop Google search bar test, I’m seeing a clear icon with an “x” symbol to remove the search query. This is in addition to the magnifying glass and ‘search by voice’ icons which have had the existing material design some time now. 4 LITTLE-KNOWN FAQ SCHEMA FILTERING COMMANDMENTS 4 Little-Known FAQ Schema Filtering Commandments. In the beginning, Schema.org created FAQ Schema. Google then introduced the filtering parameters that come with implementation in Search. These filters act as commandments for Google’s algorithm which should be abided by for whenever the markup is used within search results. HOW TO ADD THE NEW HOW-TO SCHEMA TO YOUR CONTENT 4. Force a crawl through the URL Inspection tool. If you’re impatient like I am, you won’t want to wait until Google gets around to indexing your content to pick up the HowTo markup. Instead, you can use Google’s URL Inspection tool with your verified Google SearchConsole property.
USING THE TARGETTEXT PSEUDO-ELEMENT FOR CUSTOM HIGHLIGHTS Once here, you can use the following and customise with your colour of choice: ::target-text { background: #f4cccc; } Once you’ve made the change, select ‘save changes’. 3. Testing out your new setup in Chrome 89. As mentioned earlier, it is the browser that is enablingthis customisation.
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TWITTER CAROUSELS & GOOGLE SEARCH: AN EXPERIMENT (REAL DATA), HOW MEASUREMENT WORKS & MORE CALL HISTORY DATA NOW ROLLING OUT TO GOOGLE MY BUSINESS DASHBOARD UNDERSTANDING THE MAGIC BEHIND GOOGLE'S "PRICE DROP" RICH RESULT FORECOMMERCE SEO
GOOGLE TESTING NEW MOBILE DISPLAY FOR ECOMMERCE CATEGORY PAGES EXPERT SEO CONSULTING FOR WELL-KNOWN, MID- TO LARGE-SIZED COMPANIES I’m a highly experienced Melbourne SEO Consultant that works with well-known, mid- to large-sized companies globally. Named a top SEOexpert to follow
in 2021 and
the Young Search Professional of the Year in 2019, my work is highly regarded. My advice is regularly featured on the most respected SEO publications and demand for my SEO Consulting is high. Browse my site to learn more about my industry experience and achievements, what clients and other reputable thought-leaders have to say about my work, along with my latest blog articles . If you’re interested in working together, please feel free to use the form at the bottom of the pageto get in touch.
Brodie Clark (middle) awarded Young Search Professional of the Year at the 2019 Australian Search Awards , held at the Sydney OperaHouse.
HOW I’M DIFFERENT
TO OTHER SEO PROVIDERSAWARD-WINNER
At the 2019 Australian Search Awards held at the Sydney Opera House I was awarded Young Search Professional of the Year. This was from a shortlist of 10 of Australia’s top Search Engine Optimisation experts under the age of 30. The announcement that was read out to the Australian SEO Community at the event included the following message: “This was a very impressive winner, their knowledge and understanding of SEO is remarkable. This winner is on the brink of becoming a key serious player in the SEO world due to their outstanding energy and potential.”THOUGHT LEADER
My writing is regularly featured in the three largest and most respected SEO publications. You can find my VIP contributor columnat Search
Engine Journal, alongside columns at Search Engine Landand Moz
. With
frequent appearances in newletters such as the Moz Top 10, #SEOFOMOand plenty more.
While writing is what I’m best-known for in the SEO industry, I’ve also presented at various SEO conferences and events within Australia, the UK and Canada. This includes BrightonSEO’s Science of SearchSummit and also
Whitespark’s Local Search Summit.
IN HIGH DEMAND
I receive a high volume of enquiries for my SEO consulting, and don’t always have the capacity to take on new projects. Being an independent Melbourne-based SEO consultant, I complete all work myself and only work directly with clients. I offer one-off Consulting (see Featured Snippets case study),
but retainer engagements are more common (see Google Discover casestudy
).
Project focus could be anything from technical SEO work for publishers, to local SEO projects for multinationals. I encourage reaching out if you’re interested, because I may know someone suitable if I don’t currently have capacity.TRUSTED GLOBALLY
BY THE BEST-OF-
THE-BEST IN SEO
CYRUS SHEPARD
SEO Consultant at Moz & Founder at Zyppy “Brodie has impressed me time and time again with his in-depth knowledge of Google SERPs, algorithm changes, and optimization techniques. If I had the chance to hire Brodie, I wouldn’thesitate.”
ALEYDA SOLIS
SEO Consultant at Orainti & Founder at Remoters “Brodie is one of the smartest and nicest strategical SEOs, always willing to share his excellent findings and insights with the community! I wouldn’t doubt to hire him for in-depth SEO analysis and reliable consulting or advice.”JOHN MUELLER
Search Advocate at Google “@BRODIESEO REGULARLY DOES AWESOME STUFF THAT I EVEN PASS ON TO FOLKS INTERNALLY AT GOOGLE – IT’S DEFINITELY WELL DESERVED, AND NOT A RANDOM CELEBRITY FLUKE:)”
– Colin Barry, Associate Director of Growth “Brodie is an awesome partner! His super-deep SEO expertise, meticulous quantitative analysis, and creative recommendations helped Tripadvisor frame our strategy around presenting the most exciting travel guidance content to hundreds of millions of travelers eachmonth.”
GET IN TOUCH WITH BRODIE GET IN TOUCH WITH BRODIE How can I help?Interested in SEO servicesI have an SEO questionJustwant to say hiOther
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