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HOW-TO MATCH GOOGLE ANALYTICS TRANSACTIONS WITH REALITY If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system collects. However in reality, these never exactly match due to a number of issues. These include: 1) Processing time differences; 2) Returns; 3) Blocked tracking; 4) Cross-domain tracking issues - the SHOW ME THE MONEY: HOW MUCH VALUE IS YOUR WEBSITE GENERATING? It never ceases to amaze me how much emphasis organisations still put on measuring website volume – “How many visits (or conversions) did our last campaign generate?” It surprises me because volume metrics are a very useful guide to failure – but not success. That is, low traffic and conversion numbers tell you that something wentwrong.
A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest of WHAT IS THE FUTURE DIRECTION OF ANALYTICS? What is the future direction of analytics? Categories: GA & GTM, Metrics Understanding / Comments: 1 I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were particularly relevant:. Do people collect data that is useless or unnecessary? DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as HOW TO REMOVE REFERRAL SPAM FROM GOOGLE ANALYTICS Add a Hostname Filter – only allow your own domain name to send data to Google Analytics. Add a Referral Source Filter – remove spam referrers. Apply these two View filters to your data and you can almost eliminate your referral spam. Note you need admin rights for your GA account to do this: 1. The Hostname Filter. GOOGLE ANALYTICS ILLEGAL TO USE Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the A KPI IS NOT ALWAYS AN AVERAGE, RATIO OR PERCENTAGE A KPI is not always an average, ratio or percentage – sometimes raw numbers are better. Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to the plethora of data collected. In fact without KPIs, it is easy to become overwhelmed. GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
HOW-TO MATCH GOOGLE ANALYTICS TRANSACTIONS WITH REALITY If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system collects. However in reality, these never exactly match due to a number of issues. These include: 1) Processing time differences; 2) Returns; 3) Blocked tracking; 4) Cross-domain tracking issues - the SHOW ME THE MONEY: HOW MUCH VALUE IS YOUR WEBSITE GENERATING? It never ceases to amaze me how much emphasis organisations still put on measuring website volume – “How many visits (or conversions) did our last campaign generate?” It surprises me because volume metrics are a very useful guide to failure – but not success. That is, low traffic and conversion numbers tell you that something wentwrong.
A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest of WHAT IS THE FUTURE DIRECTION OF ANALYTICS? What is the future direction of analytics? Categories: GA & GTM, Metrics Understanding / Comments: 1 I was recently interviewed by CMSWire. Apart from pointing you to the full article, I thought the questions, expertly posed by Siobhan Fagan, were particularly relevant:. Do people collect data that is useless or unnecessary? DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as HOW TO REMOVE REFERRAL SPAM FROM GOOGLE ANALYTICS Add a Hostname Filter – only allow your own domain name to send data to Google Analytics. Add a Referral Source Filter – remove spam referrers. Apply these two View filters to your data and you can almost eliminate your referral spam. Note you need admin rights for your GA account to do this: 1. The Hostname Filter. GOOGLE ANALYTICS ILLEGAL TO USE Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the A KPI IS NOT ALWAYS AN AVERAGE, RATIO OR PERCENTAGE A KPI is not always an average, ratio or percentage – sometimes raw numbers are better. Key Performance Indicators (KPIs) are used throughout organisations for defining success. They are particularly essential in web analytics due to the plethora of data collected. In fact without KPIs, it is easy to become overwhelmed. GOOGLE ANALYTICS BOOK Rated 5 out of 5 stars.Successful Analytics book is value for money and I would say you will get a positive ROI from the book. This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
HOW-TO MATCH GOOGLE ANALYTICS TRANSACTIONS WITH REALITY If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system collects. However in reality, these never exactly match due to a number of issues. These include: 1) Processing time differences; 2) Returns; 3) Blocked tracking; 4) Cross-domain tracking issues - the DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as SHOW ME THE MONEY: HOW MUCH VALUE IS YOUR WEBSITE GENERATING? It never ceases to amaze me how much emphasis organisations still put on measuring website volume – “How many visits (or conversions) did our last campaign generate?” It surprises me because volume metrics are a very useful guide to failure – but not success. That is, low traffic and conversion numbers tell you that something wentwrong.
WHY YOU SHOULD AVOID TRACKING SCROLL DEPTH Since GTM introduced an automatic way of tracking scroll depth in Google Analytics, there has been a proliferation of this tracking. In this post I explain why you should avoid such "noise", avoid the cost implications (would you pay $1000/month for this?) and 12 USEFUL TOOLS FOR GOOGLE ANALYTICS ADMINISTRATION 12 Useful Tools for Google Analytics Administration. Categories: GA & GTM / Comments: 18 Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation 2007 | GOOGLE ANALYTICS BOOK & INSIGHTS Category: Defining Transactions v Goal Conversions v Goal Completions. Categories: Metrics Understanding / Comments: 14 When viewing Google Analytics reports, I constantly need to remind myself of the difference between goal conversions, goal completions and e-commerce transactions (may be its just me that gets confused..!). Whatever, I thought I would share my clarification. GOOGLE ANALYTICS BOOK The second edition of Advanced Web Metrics with Google Analytics started shipping from Amazon last week – almost exactly two years since the first book. Like becoming a father (well not quite), it’s a proud moment and milestone for me. If you want to dive straight in, try one of these: Download sample book content: TRACK OFFLINE MARKETING WITH GOOGLE ANALYTICS When it comes to tracking offline marketing campaigns, many marketers are unaware of the potential of using their existing web analytics tool to measure success. Typically, the reliance is on traditional, imprecise data such as print distribution figures (a.k.a. readership numbers), viewing figures (TV audience metrics), or footfall metrics (“20,000 people walk pass this sign every day GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly GOOGLE ANALYTICS BOOK Rated 5 out of 5 stars.Successful Analytics book is value for money and I would say you will get a positive ROI from the book. This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
HOW-TO MATCH GOOGLE ANALYTICS TRANSACTIONS WITH REALITY If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system collects. However in reality, these never exactly match due to a number of issues. These include: 1) Processing time differences; 2) Returns; 3) Blocked tracking; 4) Cross-domain tracking issues - the CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. PDF | GOOGLE ANALYTICS BOOK & INSIGHTS Category: PDF Google Analytics – Customisations you cannot live without #2. Categories: GA & GTM, xPlugins & Hacks - Deprecated! / Comments: 2 Following my previous post in this two-part serties, I show you how to overcome two limitations of Google Analytics: This post - Automatic tracking of file downloads and outbound links Last post - Improve your SEO tracking in Google Analytics A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest of GOOGLE ANALYTICS ILLEGAL TO USE Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the ADVANCED WEB METRICS WHITEPAPER Advanced Web Metrics Whitepaper Tracking Offline Marketing using Google Analytics by Brian Clifton (PhD) Version 1.1, September 2010 GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly GOOGLE ANALYTICS BOOK Rated 5 out of 5 stars.Successful Analytics book is value for money and I would say you will get a positive ROI from the book. This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
HOW-TO MATCH GOOGLE ANALYTICS TRANSACTIONS WITH REALITY If you have a transactional site, then of course you will want your transactional and product data as measured by Google Analytics, to match the real sales numbers that your back-end system collects. However in reality, these never exactly match due to a number of issues. These include: 1) Processing time differences; 2) Returns; 3) Blocked tracking; 4) Cross-domain tracking issues - the CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. PDF | GOOGLE ANALYTICS BOOK & INSIGHTS Category: PDF Google Analytics – Customisations you cannot live without #2. Categories: GA & GTM, xPlugins & Hacks - Deprecated! / Comments: 2 Following my previous post in this two-part serties, I show you how to overcome two limitations of Google Analytics: This post - Automatic tracking of file downloads and outbound links Last post - Improve your SEO tracking in Google Analytics A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest of GOOGLE ANALYTICS ILLEGAL TO USE Not really! The eye catching headline form the following article is actually very misleading (I used Google translate). In fact, this is a classic example of poor/misleading journalism on this subject As I wrote in my last article on this subject: Google Analytics and the new EU privacy law #3, if you use Google Analytics to collect personal identifiable information (PII) without the ADVANCED WEB METRICS WHITEPAPER Advanced Web Metrics Whitepaper Tracking Offline Marketing using Google Analytics by Brian Clifton (PhD) Version 1.1, September 2010 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
AUTOMATICALLY TRACK FILE DOWNLOADS & OUTBOUND LINKS IN GA There are 2 license types for the Auto-Tracking File Downloads & Outbound Links plugin: Standard License Developer License File downloads Tracks files with the following extensions: .doc(x), .xls(x), .ppt(x), .exe, .zip, .txt, .pdf Can be customised to track *any* file extensionExternal
12 USEFUL TOOLS FOR GOOGLE ANALYTICS ADMINISTRATION 12 Useful Tools for Google Analytics Administration. Categories: GA & GTM / Comments: 18 Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentationURCHIN SOFTWARE
Category: Urchin software – Deprecated! How to choose between Urchin or Google Analytics. Categories: GA & GTM, Urchin software - Deprecated! / Comments: 11 There are two Google products for web analytics - Urchin Software and Google Analytics.NOISE OR MUSIC?
What is the 4th thing to do when considering a web analytics implementation? Categories: Metrics Understanding / Comments: 0 So far what I have discussed in this series has been fairly straight forward – dare I say “easy”! DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as WHICH FEATURES DO YOU USE REGULARLY? Regularly means features you are likely to use when you next log in to your Google Analytics account. Pick all that apply: 2007 | GOOGLE ANALYTICS BOOK & INSIGHTS Category: Defining Transactions v Goal Conversions v Goal Completions. Categories: Metrics Understanding / Comments: 14 When viewing Google Analytics reports, I constantly need to remind myself of the difference between goal conversions, goal completions and e-commerce transactions (may be its just me that gets confused..!). Whatever, I thought I would share my clarification. SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons.URCHIN SOFTWARE
Category: Urchin software – Deprecated! How to choose between Urchin or Google Analytics. Categories: GA & GTM, Urchin software - Deprecated! / Comments: 11 There are two Google products for web analytics - Urchin Software and Google Analytics. 12 USEFUL TOOLS FOR GOOGLE ANALYTICS ADMINISTRATION 12 Useful Tools for Google Analytics Administration. Categories: GA & GTM / Comments: 18 Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentationWHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons.URCHIN SOFTWARE
Category: Urchin software – Deprecated! How to choose between Urchin or Google Analytics. Categories: GA & GTM, Urchin software - Deprecated! / Comments: 11 There are two Google products for web analytics - Urchin Software and Google Analytics. 12 USEFUL TOOLS FOR GOOGLE ANALYTICS ADMINISTRATION 12 Useful Tools for Google Analytics Administration. Categories: GA & GTM / Comments: 18 Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentationWHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. GOOGLE ANALYTICS BOOK Rated 5 out of 5 stars.Successful Analytics book is value for money and I would say you will get a positive ROI from the book. This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. TOOL | GOOGLE ANALYTICS BOOK & INSIGHTS Category: tool The Best Google Analytics Tools & Addons. Categories: GA & GTM / Comments: 22 These are my best tools, or "add-ons" I use when working with Google Analytics and Google Tag Manager. 12 USEFUL TOOLS FOR GOOGLE ANALYTICS ADMINISTRATION 12 Useful Tools for Google Analytics Administration. Categories: GA & GTM / Comments: 18 Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation IMPROVING THE WEB USING DATA Improving The Web Using Data – 1. The Accuracy Debate. Categories: Metrics Understanding / Comments: 4 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’s point of view.ANONYMIZEIP
Archive : anonymizeip A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest ofNOISE OR MUSIC?
What is the 4th thing to do when considering a web analytics implementation? Categories: Metrics Understanding / Comments: 0 So far what I have discussed in this series has been fairly straight forward – dare I say “easy”! 10 MICRO GOALS FOR TRACKING CONTENT ENGAGEMENT Assuming you have no other "macro" drivers on your site - for example, no e-commerce facility, lead generation request from, store finder information, or advertisement click-throughs - how can you measure content engagement? Here is my list of 10 tangible goals: 1. Show a snippet/summary first and then require a click to expand for moreinformation 2.
SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. GETTING HELP WITH GOOGLE ANALYTICS Speaking Invitations. As a professional keynote speaker, I have had the privilege of speaking at a number of excellent industry events around the world, particularly in Europe – for example: Superweek, Marketing Analytics Summits, E-commerce Growth summit, Bowen & Craggs Conference.Currently I present on data quality – that is, the combination of data accuracy with data governance (privacy GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly ON-SITE VERSUS OFF-SITE WEB ANALYTICS On-site Versus Off-site Web Analytics – 2. How They Work. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
THE BEST GOOGLE ANALYTICS TOOLS & ADDONS These are my best tools, or "add-ons" I use when working with Google Analytics and Google Tag Manager. They focus on helping you get you get on top of and maintaining your data quality. I use all of them regularly (listed in no specific order). DEFINING A NEW KPI #1 Defining a new KPI #1 – New Customer on First Visit Index. Categories: Metrics Understanding / Comments: 10 Some background information Often web analytics data can be extremely revealing – I have seen conversion rates increase ten fold as a result of web site changes brought about by such data.URCHIN SOFTWARE
Category: Urchin software – Deprecated! How to choose between Urchin or Google Analytics. Categories: GA & GTM, Urchin software - Deprecated! / Comments: 11 There are two Google products for web analytics - Urchin Software and Google Analytics.WHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. GETTING HELP WITH GOOGLE ANALYTICS Speaking Invitations. As a professional keynote speaker, I have had the privilege of speaking at a number of excellent industry events around the world, particularly in Europe – for example: Superweek, Marketing Analytics Summits, E-commerce Growth summit, Bowen & Craggs Conference.Currently I present on data quality – that is, the combination of data accuracy with data governance (privacy GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly ON-SITE VERSUS OFF-SITE WEB ANALYTICS On-site Versus Off-site Web Analytics – 2. How They Work. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
THE BEST GOOGLE ANALYTICS TOOLS & ADDONS These are my best tools, or "add-ons" I use when working with Google Analytics and Google Tag Manager. They focus on helping you get you get on top of and maintaining your data quality. I use all of them regularly (listed in no specific order). DEFINING A NEW KPI #1 Defining a new KPI #1 – New Customer on First Visit Index. Categories: Metrics Understanding / Comments: 10 Some background information Often web analytics data can be extremely revealing – I have seen conversion rates increase ten fold as a result of web site changes brought about by such data.URCHIN SOFTWARE
Category: Urchin software – Deprecated! How to choose between Urchin or Google Analytics. Categories: GA & GTM, Urchin software - Deprecated! / Comments: 11 There are two Google products for web analytics - Urchin Software and Google Analytics.WHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. TOOL | GOOGLE ANALYTICS BOOK & INSIGHTS Category: tool The Best Google Analytics Tools & Addons. Categories: GA & GTM / Comments: 22 These are my best tools, or "add-ons" I use when working with Google Analytics and Google Tag Manager. 12 USEFUL TOOLS FOR GOOGLE ANALYTICS ADMINISTRATION 12 Useful Tools for Google Analytics Administration. Categories: GA & GTM / Comments: 18 Tools and helper applications I have come across as a practitioner come in two flavours: those that help you with your administration of Google Analytics – install, setup and configuration, and those that help you use or interpret reports – visualisation aides, third-party integration, segmentation HOW TO TRACK MOBILE PHONE USERS WITH GOOGLE ANALYTICS Designing a web site for a mobile audience with a 3 inch screen and potentially slower data connection is clearly very different from other users. Therefore studying this segment of visitors can have important implications for your web development. Visits from older generations of Internet enabled mobile phones cannot be tracked by webanalytics tools
A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest ofNOISE OR MUSIC?
What is the 4th thing to do when considering a web analytics implementation? Categories: Metrics Understanding / Comments: 0 So far what I have discussed in this series has been fairly straight forward – dare I say “easy”! 10 MICRO GOALS FOR TRACKING CONTENT ENGAGEMENT Assuming you have no other "macro" drivers on your site - for example, no e-commerce facility, lead generation request from, store finder information, or advertisement click-throughs - how can you measure content engagement? Here is my list of 10 tangible goals: 1. Show a snippet/summary first and then require a click to expand for moreinformation 2.
SHOULD YOU FOCUS ON WEBSITE VISITORS AS INDIVIDUALS? Leaving aside the issue of privacy, is it valid to track visitors as individuals? From a marketer's perspective, tracking individuals sounds great in theory - you understand your customers better right? But if you receive 10,000 visitors per day and have weekly marketing performance meetings, that equals 70,000 data points to discuss? Best practice is to consider longer time frames in order to HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking. HOW TO REMOVE REFERRAL SPAM FROM GOOGLE ANALYTICS How to Remove Referrer Spam from Google Analytics. Categories: GA & GTM / Comments: 25 Data spam has always been present within web analytics reports. However over the past year or so referrer spam has become a real PITA.By referrer spam, I mean spammers and scammers polluting your Google Analytics reports with their junk links in the hope you will say – “Oh what is that? GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly GETTING HELP WITH GOOGLE ANALYTICS If you like my approach and need additional analytics expertise and experience, you can hire me (and the team) via Search Integration. We are a small international consultancy that specialise in growing in-house data expertise. We deliver award-winning solutions based on Google Analytics, scientific knowledge, and international marketing experience. Located in Helsingborg, south Sweden, we 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
ON-SITE VERSUS OFF-SITE WEB ANALYTICS On-site Versus Off-site Web Analytics – 2. How They Work. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. GOOGLE ANALYTICS PREMIUM What is the cost of Premium? Why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Analytics) asked me the following question recently: "One thing that would be great to cover in our meeting, is the value of the Premium product for us. How will it save us money by spending $150k a year instead of simply adjusting our approach and using the free product?" That DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising asWHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media HOW TO REMOVE REFERRAL SPAM FROM GOOGLE ANALYTICS Add a Hostname Filter – only allow your own domain name to send data to Google Analytics. Add a Referral Source Filter – remove spam referrers. Apply these two View filters to your data and you can almost eliminate your referral spam. Note you need admin rights for your GA account to do this: 1. The Hostname Filter. GOOGLE ANALYTICS BOOKS & INSIGHT BY BRIAN CLIFTON Hello - I'm Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data, and Director of Analytics at Search Integration. My career in digital started way back in 1997 - developing and marketing websites, though analytics rapidly GETTING HELP WITH GOOGLE ANALYTICS If you like my approach and need additional analytics expertise and experience, you can hire me (and the team) via Search Integration. We are a small international consultancy that specialise in growing in-house data expertise. We deliver award-winning solutions based on Google Analytics, scientific knowledge, and international marketing experience. Located in Helsingborg, south Sweden, we 8 RECOMMENDATIONS FOR CHOOSING A TOOL: ON-SITE VERSUS OFF 8 Recommendations For Choosing A Tool: on-site versus off-site analytics. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’spoint of view.
ON-SITE VERSUS OFF-SITE WEB ANALYTICS On-site Versus Off-site Web Analytics – 2. How They Work. Categories: Metrics Understanding / Comments: 0 This is a edit of an article I originally THE BEST GOOGLE ANALYTICS TOOLS & ADDONS Launched in 2018, it is now a separate venture with its own dedicated team. 5. Da Vinci Tools (Chrome extension) This tool brings a lot of small enhancements together in one place – and it does them really, really well. Making the whole so much greater than the sum of itsparts.
CONVERSION | GOOGLE ANALYTICS BOOK & INSIGHTS Category: conversion Calculating your REAL ROI for AdWords. Categories: GA & GTM, Metrics Understanding / Comments: 9 Here's the problem The default Return on Investment (ROI) displayed by Google Analytics is misleading for two reasons. GOOGLE ANALYTICS PREMIUM What is the cost of Premium? Why use a paid-for tool? A client considering GA Premium (the paid-for version of Google Analytics) asked me the following question recently: "One thing that would be great to cover in our meeting, is the value of the Premium product for us. How will it save us money by spending $150k a year instead of simply adjusting our approach and using the free product?" That DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising asWHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media HOW TO REMOVE REFERRAL SPAM FROM GOOGLE ANALYTICS Add a Hostname Filter – only allow your own domain name to send data to Google Analytics. Add a Referral Source Filter – remove spam referrers. Apply these two View filters to your data and you can almost eliminate your referral spam. Note you need admin rights for your GA account to do this: 1. The Hostname Filter. GOOGLE ANALYTICS BOOK Rated 5 out of 5 stars.Successful Analytics book is value for money and I would say you will get a positive ROI from the book. This is the must have book if you are using Google Analytics and i highly recommend it whether you are a beginner or advanced. DEFINING A NEW KPI #1 A value of greater than 1.0 indicates a new visitor is more likely to become a customer than a returning visitor. For the example web site (New Customer on First Visit Index = 0.81), a new visitor is less likely to purchase than a returning visitor. This is not surprising as IMPROVING THE WEB USING DATA Improving The Web Using Data – 1. The Accuracy Debate. Categories: Metrics Understanding / Comments: 4 This is a edit of an article I originally wrote for journalism.co.uk to discuss what digital data is accurate (and what is not) from a publisher’s point of view.URCHIN SOFTWARE
Category: Urchin software – Deprecated! How to choose between Urchin or Google Analytics. Categories: GA & GTM, Urchin software - Deprecated! / Comments: 11 There are two Google products for web analytics - Urchin Software and Google Analytics. TOOL | GOOGLE ANALYTICS BOOK & INSIGHTS Category: tool The Best Google Analytics Tools & Addons. Categories: GA & GTM / Comments: 22 These are my best tools, or "add-ons" I use when working with Google Analytics and Google Tag Manager.ANONYMIZEIP
Archive : anonymizeip A 10-POINT CHECK LIST TO SETUP YOUR GOOGLE ANALYTICS PROPERLY A 10-Point Check List to Setup Your Google Analytics Properly. Categories: Metrics Understanding / Comments: 11 A good friend of mine, Daniel Waisberg, and I were discussing how organisations are reluctant to invest in their Google Analytics setup – be it implementation, training & education or insights/consultancy.Our conclusion was, that is difficult to get even the richest ofWHAT IS ABCE?
What is ABCE? Categories: Metrics Understanding, Urchin software - Deprecated! / Comments: 1 Recently, the perception of ABCE’s role for the web analytics industry appears to have become blurred. Hence I wanted to post some comments here – these were also posted on the Web Analytics Association’s forum last month.. ABC ELECTRONIC is the trading name of Electronic Media HOW TO TRACK MOBILE PHONE USERS WITH GOOGLE ANALYTICS Designing a web site for a mobile audience with a 3 inch screen and potentially slower data connection is clearly very different from other users. Therefore studying this segment of visitors can have important implications for your web development. Visits from older generations of Internet enabled mobile phones cannot be tracked by webanalytics tools
HOSTED V SOFTWARE V HYBRID TOOLS Hosted v Software v Hybrid tools. Categories: GA & GTM, Metrics Understanding, Urchin software - Deprecated! / Comments: 7 My colleague Avinash recently presented at SES San Jose his thoughts on the current vendor space including: Visual Sciences, Omniture, IndexTools, Clicktracks, WebTrends and Google Analytics. As always, his talks are very engaging and thought provoking.* Home
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SUCCESSFUL ANALYTICS BY BRIAN CLIFTON p" data-cycle-prev="#cycle-prev" data-cycle-next="#cycle-next"> The next step, explaining how to exploit analytics for business success Professor Ingemar Cox, University College, London The next step, explaining how to exploit analytics for business success Professor Ingemar Cox, University College, London A must-read for managers and others working directly or indirectly with web analytics Peter Munk, LEGO Group Above all, this book focuses on moving from data and analysis into insight and business value. Ashley Friedlein, Econsultancy Your opportunity to address the real issue of why your analytics isn’t delivering the results you expected Stephane Hamel, CardinalPath
Exceptionally good at explaining the important things. Full of powerful tips invaluable when you communicate at board level Sofie Westlake, Red Gate Software I began skimming through this book and got sucked right in! John Devoy, San Francisco University I started this book at the beginning of a long haul flight and didn't put it down until I finished it... Matt Trimmer, iVantage As an experience consultant myself, I found this a great complement to my training sessions Doug Hall, Conversionworks Change the way you use Google Analytics... e-books are available though print copies have sold out :)E-book version
Split equally over two ebooks. Simply choose your preferred store:Amazon Kindle
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Hello – I’m Brian Clifton, the author of four Google Analytics books on the subject of collecting good quality data in order for you to measure success, co-founder of Verified Data , and Director of Analytics at Search Integration . My career in digital started way back in 1997 – developing and marketing websites, though analytics rapidly fell into my sphere of interest. In 2005 I was hired as the first Head of Web Analytics for Google EMEA and within a month I was helping to launch Google Analytics onto the world – scary and amazing times! I am a British man and spent the first 40 years of my life in the UK. However, I am now settled in the wonderful country of Sweden. THINGS YOU WILL FIND ON MY SITEMY INPUT
I love to explain and simplify working with data – particularly the importance of data quality. That is, combining data accuracy with data governance so that decisions can be made in confidence and with the trust of your users/customers. Mostly I write about advanced Google Analytics and GTM setups, metrics understanding , GDPR and online privacy in general. The purpose is to educate in an actionable way.SURVEYS
My surveys are anonymous and short & sweet, with results sharedpublicly:
* Do you TRUST your analytics data? * Which features do you use regularly? LOOKING FOR A KEYNOTE SPEAKER, OR WISH TO HIRE BRIAN…? If you are an organisation wishing to hire me and my team, please view the Getting Help page. I am based in Sweden and advise organisations in Europe as well as North America. INTERESTED IN MY LATEST PROJECT…? Over the past 4 years, myself and the team have built Verified Data – a forensic Google Analytics data auditing tool with an emphasis on data accuracy and data governance – visit verified-data.com.
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