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DMPS | BLUEVENN
The BlueVenn Customer Data Platform consolidates all your customer data, from all your marketing systems, into one centralized database; matching, merging and deduplicating it to give you a Single Customer View. Not only can this unified record be put to use across multiple touchpoints, BlueVenn can integrate with (and assemble data for) yourDMP.
CUSTOMER ENGAGEMENT PLATFORM Customer engagement software is a platform that enables marketers to actively engage as many customers as possible through automation. This is achieved by managing customer communication throughout a range of touchpoints and channels such as email, social media, web, SMS, direct mail, mobile and more. Customer engagement software consistentlyPARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients. A GALLERY OF THE BEST VENNS General Inquiries. BlueVenn US 2245 Gateway Access Point, Suite 304 Raleigh, NC 27607 +1-984-212-3360. BlueVenn UK One Redcliff StreetBristol, BS1 6NP
GOOGLE AUDIENCE INTEGRATION The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define. STRATEGY AND MARKETING SERVICES Utilize a team of strategic marketing experts, alongside your BlueVenn software, to transform the skills, knowledge and capabilities of yourmarketing teams.
NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens MYTHICAL BEASTS OF MARKETING STORYBOOK BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US. This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation. BlueVenn has presented these results inAAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and itsDMPS | BLUEVENN
The BlueVenn Customer Data Platform consolidates all your customer data, from all your marketing systems, into one centralized database; matching, merging and deduplicating it to give you a Single Customer View. Not only can this unified record be put to use across multiple touchpoints, BlueVenn can integrate with (and assemble data for) yourDMP.
CUSTOMER ENGAGEMENT PLATFORM Customer engagement software is a platform that enables marketers to actively engage as many customers as possible through automation. This is achieved by managing customer communication throughout a range of touchpoints and channels such as email, social media, web, SMS, direct mail, mobile and more. Customer engagement software consistentlyPARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients. A GALLERY OF THE BEST VENNS General Inquiries. BlueVenn US 2245 Gateway Access Point, Suite 304 Raleigh, NC 27607 +1-984-212-3360. BlueVenn UK One Redcliff StreetBristol, BS1 6NP
GOOGLE AUDIENCE INTEGRATION The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define. STRATEGY AND MARKETING SERVICES Utilize a team of strategic marketing experts, alongside your BlueVenn software, to transform the skills, knowledge and capabilities of yourmarketing teams.
NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens MYTHICAL BEASTS OF MARKETING STORYBOOK BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US. This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation. BlueVenn has presented these results inAAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and itsPARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients.RETAIL REPORT
Retail Study. research. In November 2020, BlueVenn polled 4,031 consumers and 501 retail marketers in the UK and US, to see how shoppers have changed their festive habits and how well retailers are managing to keep up with them, to engage customers & secure sales. Download the report for a view of our findings, such as: WIN A FREE CDP WORTH UPTO $270,000! BlueVenn is a founding technology member of the Customer Data Platform Institute. The CDP Institute is an initiative from Marketing Technology Analyst David Raab with the aim to educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.. www.cdpinstitute.org. The unified database process, a.k.a. single customer view, has rich CUSTOMER INSIGHT SERVICE Using a unique algorithm and pre-built models, built into the BlueVenn Customer Data Platform, we can enrich, score, segment and profile your existing customers to provide you with rich insights and intelligence that are proven time and again to fuel a data-driven marketing strategy. We’ll overlay your customer data on top of huge thirdparty
AAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
ULTIMATE SCV GUIDE
Whether you are a marketer getting to grips with the concept of a Single Customer View, need to know what your organization has to consider before building one, or want to better understand the ROI of an SCV, BlueVenn's The Ultimate Guide to Single Customer View has theanswer.
BLUEVENN ACQUIRES MARKETDEVELOPER BlueVenn Acquires MarketDeveloper Date: Wednesday, January 22, 2019. BlueVenn has today announced the acquisition of MarketDeveloper, a UK Single Customer View SaaS technology vendor, to extend the functionality of its Customer Data Platform, and provide enhanced customer data management capabilities.THE WASHINGTON POST
The Washington Post has been a client of BlueVenn's since 2008, using BlueVenn marketing automation tools to help its subscriber retention and acquisition strategies. In particular, The Washington Post has been able to use these tools to measurably reduce the labor involved with time-consuming tasks, improve third-party vendor relationshipsand
STAGECOACH | BLUEVENN Stagecoach required a solution to consolidate its data sources for a unified customer view, along with analytics to interpret this data and take marketing action. Read how BlueVenn helped put Stagecoach on track for an estimated £2m ($2.48m) additional revenue a year, as well as: “If we can get all our customers at Stagecoach to traveljust
SUBARU | BLUEVENN
IM Group and BlueVenn create a unified national marketing system for Subaru car dealerships. Traditionally customer records were maintained by the individual dealerships, causing significant data problems, leading to missing and/or duplicate records. This significantly undermined the potential and efficiency of direct marketing to prospective and existing customers. NOW OUT, THE BLUEVENN 2021.1 SOFTWARE UPDATE! Now out, the BlueVenn 2021.1 software update! BlueVenn 2021.1 has landed, with highlights including a new campaign performance report, added security features and a host of new channels. We’re excited to announce our first update of 2021, which will enable the BlueVenn technology to deliver more benefits than ever to our customers.PARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients. GOOGLE AUDIENCE INTEGRATION The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define. CAMPAIGN MANAGEMENT SERVICE Using our campaign management services gives you access to our Targeted Growth Model, unique to BlueVenn, that we build into your existing customer data to give you untapped insights to better understand your customers and where to focus your marketing budget more effectively. Since 2004 we’ve been providing exceptionalmarketing campaign
RETAIL REPORT
Retail Study. research. In November 2020, BlueVenn polled 4,031 consumers and 501 retail marketers in the UK and US, to see how shoppers have changed their festive habits and how well retailers are managing to keep up with them, to engage customers & secure sales. Download the report for a view of our findings, such as: CUSTOMER DATA PLATFORM DEFINITION A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within business silos. For example, CRM,mobile
NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its 6 PROOF POINTS TO SECURE BUDGET FOR A CUSTOMER DATA A full view of their customers across digital and offline interactions with their brand (41% vs. 5%). Use of attribution beyond first/last-click to improve their paid media performance (31% vs. 6%). Use of machine learning for real-time decisioning/data analytics (26% vs. 6%). Ability to deliver real-time personalization of content basedon
DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND Domestic & General use BlueVenn for more efficient and effective customer analysis and insight. 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solution NOW OUT, THE BLUEVENN 2021.1 SOFTWARE UPDATE! Now out, the BlueVenn 2021.1 software update! BlueVenn 2021.1 has landed, with highlights including a new campaign performance report, added security features and a host of new channels. We’re excited to announce our first update of 2021, which will enable the BlueVenn technology to deliver more benefits than ever to our customers.PARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients. GOOGLE AUDIENCE INTEGRATION The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define. CAMPAIGN MANAGEMENT SERVICE Using our campaign management services gives you access to our Targeted Growth Model, unique to BlueVenn, that we build into your existing customer data to give you untapped insights to better understand your customers and where to focus your marketing budget more effectively. Since 2004 we’ve been providing exceptionalmarketing campaign
RETAIL REPORT
Retail Study. research. In November 2020, BlueVenn polled 4,031 consumers and 501 retail marketers in the UK and US, to see how shoppers have changed their festive habits and how well retailers are managing to keep up with them, to engage customers & secure sales. Download the report for a view of our findings, such as: CUSTOMER DATA PLATFORM DEFINITION A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within business silos. For example, CRM,mobile
NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its 6 PROOF POINTS TO SECURE BUDGET FOR A CUSTOMER DATA A full view of their customers across digital and offline interactions with their brand (41% vs. 5%). Use of attribution beyond first/last-click to improve their paid media performance (31% vs. 6%). Use of machine learning for real-time decisioning/data analytics (26% vs. 6%). Ability to deliver real-time personalization of content basedon
DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND Domestic & General use BlueVenn for more efficient and effective customer analysis and insight. 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solutionPARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients.DMPS | BLUEVENN
The BlueVenn Customer Data Platform consolidates all your customer data, from all your marketing systems, into one centralized database; matching, merging and deduplicating it to give you a Single Customer View. Not only can this unified record be put to use across multiple touchpoints, BlueVenn can integrate with (and assemble data for) yourDMP.
CAMPAIGN MANAGEMENT SERVICE Using our campaign management services gives you access to our Targeted Growth Model, unique to BlueVenn, that we build into your existing customer data to give you untapped insights to better understand your customers and where to focus your marketing budget more effectively. Since 2004 we’ve been providing exceptionalmarketing campaign
A GALLERY OF THE BEST VENNS General Inquiries. BlueVenn US 2245 Gateway Access Point, Suite 304 Raleigh, NC 27607 +1-984-212-3360. BlueVenn UK One Redcliff StreetBristol, BS1 6NP
CUSTOMER DATA PLATFORM DEFINITION A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within business silos. For example, CRM,mobile
WIN A FREE CDP WORTH UPTO $270,000! BlueVenn is a founding technology member of the Customer Data Platform Institute. The CDP Institute is an initiative from Marketing Technology Analyst David Raab with the aim to educate marketers and marketing technologists about how Customer Data Platforms can solve critical marketing data needs.. www.cdpinstitute.org. The unified database process, a.k.a. single customer view, has rich DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND Domestic & General use BlueVenn for more efficient and effective customer analysis and insight. 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solutionBLOG | AUTOMOTIVE
Automotive clients know what they’re looking for and are willing to hold off until they find it. So, the buying journey can take years and approaching the right customer in the right way is absolutely critical. Continue Reading. Topics: personalisation customer engagement automotive personalization customer journey orchestrationdata
BY TERRY REJUVENATES ITS CUSTOMER EXPERIENCE BY USING BlueVenn has been selected by beauty brand By Terry to enhance and personalize its marketing and user experience. The luxury cosmetic brand will use BlueVenn’s CDP to collate and analyze online and offline customer data across the whole user journey.. By doing so, By Terry will provide a more relevant and personalized experience for its customers, recognizing their individuality and beauty BLUEVENN AND LONDON RESEARCH RELEASE CUSTOMER DATA The research, carried out in partnership with customer data platform vendor BlueVenn, found that 51% of organizations with annual revenues of at least USD$50m are already using a CDP, while another third (35%) are planning to invest in one. The new study, entitled Customer Data Excellence shows a clear link between CDP deployment and businessPARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients. GOOGLE AUDIENCE INTEGRATION The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define. CAMPAIGN MANAGEMENT SERVICE Using our campaign management services gives you access to our Targeted Growth Model, unique to BlueVenn, that we build into your existing customer data to give you untapped insights to better understand your customers and where to focus your marketing budget more effectively. Since 2004 we’ve been providing exceptionalmarketing campaign
CUSTOMER DATA PLATFORM DEFINITION A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within business silos. For example, CRM,mobile
THE WASHINGTON POST
The Washington Post has been a client of BlueVenn's since 2008, using BlueVenn marketing automation tools to help its subscriber retention and acquisition strategies. In particular, The Washington Post has been able to use these tools to measurably reduce the labor involved with time-consuming tasks, improve third-party vendor relationshipsand
AAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
MYTHICAL BEASTS OF MARKETING STORYBOOK BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US. This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation. BlueVenn has presented these results in NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND Domestic & General use BlueVenn for more efficient and effective customer analysis and insight. 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solutionPARTNERS | BLUEVENN
BlueVenn has a compelling value proposition, a robust product and has contributed to our business growth. We would highly recommend them as a technology partner. BlueVenn allows us to deliver both speed and flexibility in data management and analysis to be able to provide powerful database marketing solutions to each of our clients. GOOGLE AUDIENCE INTEGRATION The BlueVenn Customer Data Platform powers your custom audiences in Google (and Facebook) to enable you to fully maximize your ad budget by removing wastage due to poor targeting. Whether they purchase, inquire or convert, online or offline, BlueVenn can remove or add customers to a Google Audience using whatever parameters you define. CAMPAIGN MANAGEMENT SERVICE Using our campaign management services gives you access to our Targeted Growth Model, unique to BlueVenn, that we build into your existing customer data to give you untapped insights to better understand your customers and where to focus your marketing budget more effectively. Since 2004 we’ve been providing exceptionalmarketing campaign
CUSTOMER DATA PLATFORM DEFINITION A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within business silos. For example, CRM,mobile
THE WASHINGTON POST
The Washington Post has been a client of BlueVenn's since 2008, using BlueVenn marketing automation tools to help its subscriber retention and acquisition strategies. In particular, The Washington Post has been able to use these tools to measurably reduce the labor involved with time-consuming tasks, improve third-party vendor relationshipsand
AAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
MYTHICAL BEASTS OF MARKETING STORYBOOK BlueVenn conducted a landmark survey of 202 decision-making marketers across the UK and US. This story tells the tale of George the Knight as he battles the four most elusive mythical beasts of marketing: The Single Customer View, Predictive Analytics, Cross Journey Optimisation and Customer Segmentation. BlueVenn has presented these results in NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND Domestic & General use BlueVenn for more efficient and effective customer analysis and insight. 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solutionDMPS | BLUEVENN
The BlueVenn Customer Data Platform consolidates all your customer data, from all your marketing systems, into one centralized database; matching, merging and deduplicating it to give you a Single Customer View. Not only can this unified record be put to use across multiple touchpoints, BlueVenn can integrate with (and assemble data for) yourDMP.
A GALLERY OF THE BEST VENNS General Inquiries. BlueVenn US 2245 Gateway Access Point, Suite 304 Raleigh, NC 27607 +1-984-212-3360. BlueVenn UK One Redcliff StreetBristol, BS1 6NP
STRATEGY AND MARKETING SERVICES Utilize a team of strategic marketing experts, alongside your BlueVenn software, to transform the skills, knowledge and capabilities of yourmarketing teams.
CUSTOMER INSIGHT SERVICE Using a unique algorithm and pre-built models, built into the BlueVenn Customer Data Platform, we can enrich, score, segment and profile your existing customers to provide you with rich insights and intelligence that are proven time and again to fuel a data-driven marketing strategy. We’ll overlay your customer data on top of huge thirdparty
RETAIL REPORT
Retail Study. research. In November 2020, BlueVenn polled 4,031 consumers and 501 retail marketers in the UK and US, to see how shoppers have changed their festive habits and how well retailers are managing to keep up with them, to engage customers & secure sales. Download the report for a view of our findings, such as:TABLEAU INTEGRATION
Benefits of integrating Tableau with BlueVenn. The BlueVenn data integration for Tableau, means that any user tasked with analyzing customer data has instant access to a reliable, fully cleansed and consolidated view of every customer within the Tableau application.. BlueVenn’s Single Customer View process cleanses, de-duplicates and unifies all of your data, which means that all the dataAAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND Domestic & General use BlueVenn for more efficient and effective customer analysis and insight. 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solution STAGECOACH | BLUEVENN Stagecoach required a solution to consolidate its data sources for a unified customer view, along with analytics to interpret this data and take marketing action. Read how BlueVenn helped put Stagecoach on track for an estimated £2m ($2.48m) additional revenue a year, as well as: “If we can get all our customers at Stagecoach to traveljust
RABOBANK TURN TO BLUEVENN FOR ENTERPRISE-WIDE MARKETING BlueVenn, the international multichannel marketing software company, today announced that Rabobank, a large Netherlands-headquartered financial institution, has selected BlueVenn to incorporate its full range of marketing capabilities into Rabobank’s global marketing system, creating a fully integrated marketing solution throughout its extensive network of local banks and offices.PARTNERS | BLUEVENN
Customer Data Platforms have grown since 2013 from "just another acronym" to the "hottest technology in marketing".Find out how to get involved as a trusted re-seller, consultant or full implementationpartner.
GOOGLE AUDIENCE INTEGRATION BlueVenn integrates with Google to enable you to dynamically synchronize a campaign audience with Google Audiences. Our Google connector makes it possible for you to create dynamic, hyper-targeted audiences based on the full knowledge of your customers, their behaviors and transactions held in BlueVenn, then use it to present personalized advertising. CAMPAIGN MANAGEMENT SERVICE The Single Customer View is fundamental and I don’t know how you can run a business without one. With Big Data taking hold, the SCV is a must have to allow traditional marketing best practice. CUSTOMER DATA PLATFORM DEFINITION What is a Customer Data Platform? A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within businesssilos.
THE WASHINGTON POST
The Washington Post use BlueVenn marketing automation tools for more efficient data preparation and increased productivity. The Washington Post has been a client of BlueVenn's since 2008, using BlueVenn marketing automation tools to help its subscriber retention and acquisition strategies.AAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its CHELSEA FC TACKLE TARGETED MARKETING WITH BLUEVENN BlueVenn, the international multichannel marketing software company, has been selected to provide Chelsea Football Club with its Intelligent Marketing Software and services. DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solution to enhance its customer analysis, insight, segmentation and profiling activities, with an aim to better understand the performance of itsPARTNERS | BLUEVENN
Customer Data Platforms have grown since 2013 from "just another acronym" to the "hottest technology in marketing".Find out how to get involved as a trusted re-seller, consultant or full implementationpartner.
GOOGLE AUDIENCE INTEGRATION BlueVenn integrates with Google to enable you to dynamically synchronize a campaign audience with Google Audiences. Our Google connector makes it possible for you to create dynamic, hyper-targeted audiences based on the full knowledge of your customers, their behaviors and transactions held in BlueVenn, then use it to present personalized advertising. CAMPAIGN MANAGEMENT SERVICE The Single Customer View is fundamental and I don’t know how you can run a business without one. With Big Data taking hold, the SCV is a must have to allow traditional marketing best practice. CUSTOMER DATA PLATFORM DEFINITION What is a Customer Data Platform? A Customer Data Platform (CDP) is a system that collects and stores all your customer data, for analysis and use by marketers. A CDP makes it easier for marketers to build and execute targeted, data-driven strategies. A key function of a Customer Data Platform is to unify fragmented customer data within businesssilos.
THE WASHINGTON POST
The Washington Post use BlueVenn marketing automation tools for more efficient data preparation and increased productivity. The Washington Post has been a client of BlueVenn's since 2008, using BlueVenn marketing automation tools to help its subscriber retention and acquisition strategies.AAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted Martens BLUEVENN COMPLETE ACQUISITION OF MEDIA ANALYTICS AND Boston, MA. January 03, 2018: BlueVenn has today announced the purchase of LEAP Media Solutions (LEAP), a provider of customer analytics and marketing campaign services for the US media industry.. The acquisition will strengthen BlueVenn’s presence in the media and publishing market, which already boasts over 200 newsmedia brands operating the BlueVenn Customer Data Platform and its CHELSEA FC TACKLE TARGETED MARKETING WITH BLUEVENN BlueVenn, the international multichannel marketing software company, has been selected to provide Chelsea Football Club with its Intelligent Marketing Software and services. DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solution to enhance its customer analysis, insight, segmentation and profiling activities, with an aim to better understand the performance of itsDMPS | BLUEVENN
BlueVenn fuels your Data Management Platform for intelligent ad targeting. The BlueVenn Customer Data Platform creates an accurate, compliant, enriched and de-duplicated memory of each customer, feeding valuable, relevant information to your DMP A GALLERY OF THE BEST VENNS General Inquiries. BlueVenn US 2245 Gateway Access Point, Suite 304 Raleigh, NC 27607 +1-984-212-3360. BlueVenn UK One Redcliff StreetBristol, BS1 6NP
STRATEGY AND MARKETING SERVICES Utilize a team of strategic marketing experts, alongside your BlueVenn software, to transform the skills, knowledge and capabilities of yourmarketing teams.
CUSTOMER INSIGHT SERVICE Customer Insight Services to Drive Growth and Retention. Our Targeted Growth Model pinpoints new customers for acquisition, identifies customers that drain budgets, high-value customers that are at risk and customers you must retain.RETAIL REPORT
Download our Retail Study research. In November 2020, BlueVenn polled 4,031 consumers and 501 retail marketers in the UK and US, to see how shoppers have changed their festive habits and how well retailers are managing to keep up with them, to engage customers & secure sales. NATURAL HABITAT CASE STUDY VIDEO Natural Habitat Adventures Case Study Video Natural Habitat Adventures invested in the BlueVenn Customer Data Platform to deliver a Single Customer View for the business, remove the marketing team's reliance on IT for access to critical customer data, and to enable them to visualize and trigger cross-channel campaigns from one platform. Find out how it's gone in this interview with Ted MartensAAA | BLUEVENN
AAA use a new generation of BlueVenn marketing tools to meet its marketing, customer service and growth aspirations. The American Automobile Association (AAA) desired the ability to improve its marketing campaign effectiveness, in order to provide timely, targetedmessages across a
DOMESTIC & GENERAL USE BLUEVENN FOR MORE EFFICIENT AND 27th October 2016, Bristol: International, market-leading appliance care specialists Domestic & General (D&G) choose BlueVenn to help it place consumers at the heart of its marketing analytics and insight efforts. D&G required an intelligent solution to enhance its customer analysis, insight, segmentation and profiling activities, with an aim to better understand the performance of its STAGECOACH | BLUEVENN BlueVenn’s customer data management solution sets Stagecoach on a course for enhanced passenger service and improved revenue. International public transport company Stagecoach was required to meet ambitious new customer service objectives in order to continue running RABOBANK TURN TO BLUEVENN FOR ENTERPRISE-WIDE MARKETING BlueVenn, the international multichannel marketing software company, today announced that Rabobank, a large Netherlands-headquartered financial institution, has selected BlueVenn to incorporate its full range of marketing capabilities into Rabobank’s global marketing system, creating a fully integrated marketing solution throughout its extensive network of local banks and offices.* Products
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CDP AND OMNICHANNEL ORCHESTRATION TO BOOST CUSTOMER ENGAGEMENT Unify every customer interaction to deliver personalized, omnichannel experiences that increase customer engagement and lifetime value.Request a demo
DELIVER PERSONALIZED CONTENT TO EVERY CUSTOMER, EVERY TIME, ACROSSEVERY TOUCHPOINT.
UNIFY ALL CUSTOMER DATA INTO A 360-DEGREE CUSTOMER VIEW. Goodbye data silos. Use a Single Customer View to bring together and track all customer interactions to unlock better customer insights and effective omnichannel campaigns. * Get 24/7 access to the quality data marketers need to drive personalized, cross-channel journeys. * Improve data quality, campaign performance, and compliance with real-time data cleansing and enhancements. * Empower marketers to use data without IT help via a simple UI and customizable identity resolution rules.Learn more
ORCHESTRATE RELEVANT 1:1 OMNICHANNEL CAMPAIGNS AT SCALE. Deliver meaningful insights by leveraging drag-and-drop analytics, segmentation, and predictive tools, while personalizing customer touchpoints with an easy-to-use omnichannel journey builder. * Put data science into the hands of marketers with predictive analytics, segmentation, and attribution wizards. * Centralize decisions, workflows, and orchestration of all channels for omnichannel personalization. * Support cross-channel customer journeys through advanced marketingautomation.
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MITIGATE DATA PRIVACY RISKS WITH COMPLIANCE TOOLS. View customers’ omnichannel preferences, produce SARs with a click, and create a time-stamped audit trail to ensure compliance andaccountability.
UNIFY YOUR EXISTING MARTECH STACK FOR DATA CLARITY. Integrate with your tools, databases, and systems to gather data from every corner of your existing MarTech stack and build a complete view of your customers. INCREASE REVENUE WITH TRIGGERED MESSAGING. Deliver customized content based on a customer’s shopping habits, journey choices, and characteristics with real-time marketing andpersonalization.
> BlueVenn works perfect for all the distributed data we have > everywhere, and we’re able to join all that in one place. We know > exactly who has received emails, we know exactly who has received > mail, and we know exactly who has received a combination of > channels. We’re able to now understand the optimal journey and can > deliver a true omnichannel experience for our customers.>
>Â NANCYÂ DAVIS
> Marketing Campaign & Analytics Manager, Arbor Day Foundation A MARKETER’S GUIDE TO CUSTOMER DATA PLATFORMS Learn more about Customer Data Platforms (CDPs), how they differ from other database technologies, and how they specifically support yourmarketing strategy.
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MATCH YOUR OMNICHANNEL EXPERIENCE TO YOUR AUDIENCE. Our platform helps leading brands from diverse industries to forge a connection with customers through targeted messaging.RETAIL & ECOMMERCE
Deliver a tailored customer experience, both in-store and online. * Put an accurate face to your customer to craft an offer theycan’t refuse.
* Use purchase and behavioral history to predict and encourageconversions.
MEDIA & PUBLISHING
Optimize your data strategy to grow and monetize your audience. * Drive acquisition and retention by developing new data-drivenproducts.
* Create hyper-targeted audience segments to attract advertisingrevenue.
LEISURE & TRAVEL
Engage those looking to book trips with messages targeted to theirinterests.
* Trigger effective omnichannel marketing campaigns, all from onetool.
* Analyze the success of campaigns and create segments without ITassistance.
FINANCE
Create customized messages and automatic account alerts to improvecustomer retention.
* Automate journeys to ensure customers are kept informed of accountchanges.
* Engage customers with relevant product information and real-timeupdates.
AUTOMOTIVE
Create a central data resource that all dealerships can access to craft targeted campaigns. * Ensure records are kept up-to-date and no customer falls throughthe cracks.
* Create rich segments that tune into your customers’ true needsand desires.
NONPROFIT
Captivate subscribers with winning messages about campaigns they careabout.
* Track supporter interactions to ensure messaging is consistent andappropriate.
* Reduce costs by testing response rates before committing to fullcampaigns.
RELIABLE PRODUCTS.
REAL RESULTS.
* IM Group
* The Washington Post * Space NK apothecaryBlueVenn
SUBARU UK BOOST THEIR TEST DRIVES WITH A SINGLE CUSTOMER VIEW Subaru UK combined the data from 60 dealerships with eCommerce and call center data, and used it to drive personalized campaigns andexperiences.
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3.2x Increase in test drivesREAD MORE
BlueVenn
THE WASHINGTON POST SAVES 100 HOURS OF DATA PREPARATION The Washington Post needed to measurably reduce the marketing team’s labor and cost associated with time-consuming data preparation.READ MORE
100 hours saved annuallyREAD MORE
BlueVenn
SPACE NK APOTHECARY TAKES CAMPAIGNS FROM CONCEPT TO ACTION IN LESS THAN 24 HOURS, RATHER THAN WEEKS. Space NK was sending data to a third-party agency for deduplication, cleansing, and analysis. Getting answers to queries took Marketingdays or weeks.
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24-hour campaign kick-offREAD MORE
UNLOCK THE TRUE VALUE OF YOUR CUSTOMER DATA. Get the features you need to build a comprehensive picture of your customer, and then use it to drive meaningful engagement. DATA LOADING AND ETL*
* Connect to unlimited data sources (real-time or batch) * Cleanse, de-duplicate, and enhance ingested data * Alerts to monitor data load status and quality * Sync unified data with other critical marketing systemsIDENTITY RESOLUTION
*
* Algorithms match identifiers from disconnected systems * Choose from 50+ customizable identity resolution rules * Connect seamlessly with identity graph suppliers SINGLE CUSTOMER VIEW*
* One persistent, centralized database * Golden records of each click, open, transaction, behavior * Store and govern multichannel preferences centrallyDATA COMPLIANCE
*
* Generate subject access requests with one click * Time-stamped audit trail of data changes * Ensure accountability and compliance with GDPR, CCPA, and more TRAIN-OF-THOUGHT CUSTOMER ANALYTICS*
* Insights at your fingertips with visual, drag & drop analytics * Cross-channel, multi-touch attribution analysis * Built-in RFV, lifetime value, and propensity analysis PREDICTIVE MODELING AND MACHINE LEARNING*
* Out-of-the-box advanced modeling capabilities * Intuitive, wizard-driven interface * Real-life results refine and retrain predictive models * Multi-touch attribution modeling and measurement dashboards*
SEGMENTATION
*
* Build unlimited dynamic customer segments * Pre-determined analytics and customizable RFV models * Drag-and-drop interface promotes understanding OMNICHANNEL CAMPAIGNS*
* Cross-channel marketing automation and journey execution * APIs and connectors integrate inbound and outbound channels * Decisions for all engagement channels centralized * Multi-step, multi-wave campaigns and reporting SUPER-CHARGE YOUR CUSTOMER ENGAGEMENT CAPABILITIES. Pair BlueVenn with other products to deliver more powerful and compelling campaigns.ADESTRA
Enterprise marketing and email automation software that inspiresengagement.
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LOCALYTICS
Mobile app marketing software and analytics to understand userbehavior.
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MOBILE MESSAGING
Text messaging software with feature-rich SMS, MMS, and mobile wallet.Learn more
See all Marketing products RESOURCES TO DRIVE IMPACTReport
CUSTOMER DATA EXCELLENCE Download this 30-page research report into Customer Data Platformusage.
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Report
WINTERBERRY GROUP’S CUSTOMER DATA PLATFORM BENCHMARK REPORT Marketers increasingly look to CDPs to act as a foundational solution to address challenges, but confusion persists about the tech and itsrole.
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Report
OMNICHANNEL MARKETING EXCELLENCE Read on to discover our recommendations for how to go about improving your company's marketing maturity.READ MORE
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