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BILL ERICKSON
Hi, I’m Bill Erickson. I’ve been a WordPress developer for 15 years. I live and breathe WordPress. My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates and user engagement. Let’s Talk. Bill exceeded my expectations. BUILDING A BLOCK WITH ADVANCED CUSTOM FIELDS CUSTOM RECIPE TEMPLATES FOR WP RECIPE MAKER The simplest way to build a custom recipe template is with the built-in Template Editor. Go to WP Recipe Maker > Settings, then click “Open the Template Editor”. Select an existing template, then scroll down and click “Clone & Edit Template”. I recommend you start by cloning one of the newer recipe templates like Chic soyou’ll
HOW TO ACCURATELY CALCULATE THE VALUE OF A CD Spreadsheet Formula. =E12* (1.022^ (1/365))^ (DATEDIF (DATE (2015,9,3),TODAY (),"D")) This assumes cell E12 holds the principal value, APY is 2.2%, it compounds daily, and the CD was purchased on 9/3/2015. Set E12 equal to your principal. For the interest rate, change the 1.022 above to 1 + your APY. For the purchase date, changeDATE (2015,9,3
ELIMINATE SPAM WITH A CUSTOM HONEYPOT Written by Bill EricksonPublished on April 10, 2020Discussed by 9 Comments. A custom honeypot is a simple and effective way to eliminate spam. If a hidden field in your form is filled in, you can be fairly confident the submission is spam. WPForms does include a built-in honeypot, but now that the plugin is used on millions of sites, mostspam
USING BLOCK TEMPLATES WITH GUTENBERG Block templates are one of my favorite new features in Gutenberg. You can specify a list of blocks that automatically appear in the content editor, and you can customize what appears in each block by default. You can also lock the template so no additional blocks can be added. This is a great replacement for metaboxes in many cases. FULL AND WIDE ALIGNMENT IN GUTENBERG The .alignfull option should span the full width of the screen. I typically do this using the following CSS: .alignfull { margin: 32px calc (50% - 50vw); max-width: 100vw; width: 100vw; } The margin property can accept up to 4 values. In this case I provided 2 properties so the first ( 32px) is applied to the top and bottom, andthe second
WPFORMS - INCLUDE FORM DATA IN THE CONFIRMATION URL - BILL Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
DISPLAY POSTS SHORTCODE The Display Posts Shortcode was written to allow users to easily display listings of posts without knowing PHP or editing template files. Add the shortcode in a post or page, and use the arguments to query based on tag, category, post type, and many other possibilities. For full documentation and examples, see the Display Posts ShortcodeWiki.
POLYLANG SUPPORT FOR DISPLAY POSTS SHORTCODE Polylang support for Display Posts Shortcode. If you are using Polylang or Polylang Pro to translate content on your website, you can also query by posts in a specific language. See the documentation for more information. Add the following code to your theme’s functions.php file or a core functionality plugin.BILL ERICKSON
Hi, I’m Bill Erickson. I’ve been a WordPress developer for 15 years. I live and breathe WordPress. My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates and user engagement. Let’s Talk. Bill exceeded my expectations. BUILDING A BLOCK WITH ADVANCED CUSTOM FIELDS CUSTOM RECIPE TEMPLATES FOR WP RECIPE MAKER The simplest way to build a custom recipe template is with the built-in Template Editor. Go to WP Recipe Maker > Settings, then click “Open the Template Editor”. Select an existing template, then scroll down and click “Clone & Edit Template”. I recommend you start by cloning one of the newer recipe templates like Chic soyou’ll
HOW TO ACCURATELY CALCULATE THE VALUE OF A CD Spreadsheet Formula. =E12* (1.022^ (1/365))^ (DATEDIF (DATE (2015,9,3),TODAY (),"D")) This assumes cell E12 holds the principal value, APY is 2.2%, it compounds daily, and the CD was purchased on 9/3/2015. Set E12 equal to your principal. For the interest rate, change the 1.022 above to 1 + your APY. For the purchase date, changeDATE (2015,9,3
ELIMINATE SPAM WITH A CUSTOM HONEYPOT Written by Bill EricksonPublished on April 10, 2020Discussed by 9 Comments. A custom honeypot is a simple and effective way to eliminate spam. If a hidden field in your form is filled in, you can be fairly confident the submission is spam. WPForms does include a built-in honeypot, but now that the plugin is used on millions of sites, mostspam
USING BLOCK TEMPLATES WITH GUTENBERG Block templates are one of my favorite new features in Gutenberg. You can specify a list of blocks that automatically appear in the content editor, and you can customize what appears in each block by default. You can also lock the template so no additional blocks can be added. This is a great replacement for metaboxes in many cases. FULL AND WIDE ALIGNMENT IN GUTENBERG The .alignfull option should span the full width of the screen. I typically do this using the following CSS: .alignfull { margin: 32px calc (50% - 50vw); max-width: 100vw; width: 100vw; } The margin property can accept up to 4 values. In this case I provided 2 properties so the first ( 32px) is applied to the top and bottom, andthe second
WPFORMS - INCLUDE FORM DATA IN THE CONFIRMATION URL - BILL Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
DISPLAY POSTS SHORTCODE The Display Posts Shortcode was written to allow users to easily display listings of posts without knowing PHP or editing template files. Add the shortcode in a post or page, and use the arguments to query based on tag, category, post type, and many other possibilities. For full documentation and examples, see the Display Posts ShortcodeWiki.
POLYLANG SUPPORT FOR DISPLAY POSTS SHORTCODE Polylang support for Display Posts Shortcode. If you are using Polylang or Polylang Pro to translate content on your website, you can also query by posts in a specific language. See the documentation for more information. Add the following code to your theme’s functions.php file or a core functionality plugin.BILL ERICKSON
Hi, I’m Bill Erickson. I’ve been a WordPress developer for 15 years. I live and breathe WordPress. My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates and user engagement. Let’s Talk. Bill exceeded my expectations. HOW TO ACCURATELY CALCULATE THE VALUE OF A CD Spreadsheet Formula. =E12* (1.022^ (1/365))^ (DATEDIF (DATE (2015,9,3),TODAY (),"D")) This assumes cell E12 holds the principal value, APY is 2.2%, it compounds daily, and the CD was purchased on 9/3/2015. Set E12 equal to your principal. For the interest rate, change the 1.022 above to 1 + your APY. For the purchase date, changeDATE (2015,9,3
WP RECIPE MAKER
WP Recipe Maker – template styles. Written by Bill EricksonPublished on April 20, 2020. WP Recipe Maker templates expect the CSS to be managed in the WordPress backend. You can edit a template’s CSS in WP Recipe Maker > Settings > Template Editor > {select template} > Edit CSS. I prefer to build the template styles in my theme so I can CUSTOM WORDPRESS QUERIES In addition to the main query, you can make your own custom queries to request any content you like. We’ll use the WP_Query () class to retrieve a list of posts based on the parameters we specify. We can then loop through the results, just like the main WordPress loop. For a full list of available parameters, see my WP_Query Arguments ELIMINATE SPAM WITH A CUSTOM HONEYPOT Written by Bill EricksonPublished on April 10, 2020Discussed by 9 Comments. A custom honeypot is a simple and effective way to eliminate spam. If a hidden field in your form is filled in, you can be fairly confident the submission is spam. WPForms does include a built-in honeypot, but now that the plugin is used on millions of sites, mostspam
INNERBLOCKS WITH ACF BLOCKS InnerBlocks with ACF blocks. Written by Bill EricksonUpdated on April 23, 2021Discussed by 37 Comments. My favorite new feature in Advanced Custom Fields 5.9 is support for InnerBlocks. This allows you to insert any block (core or custom) inside your ACF block. Rather than having to create your own fields for Title, Content, and Button inyour
CUSTOM IMPORTER FOR WP RECIPE MAKER I frequently work with food bloggers to improve the design, speed, and functionality of their websites. This often includes migrating to WP Recipe Maker, the industry-leading recipe card plugin. WP Recipe Maker already includes importers for many popular recipe plugins. FULL WIDTH LANDING PAGES IN GENESIS Full Width Landing Pages in Genesis. Written by Bill EricksonUpdated on May 2, 2019Discussed by 90 Comments. Many of the websites in my portfolio use a full width approach for their homepages and landing pages. See my article on building landing pages with ACF for more information on how we build them. On pages like this, Genesis outputsa lot
GUTENBERG COLOR PALETTE AND BUTTON STYLING Gutenberg Color Palette and Button Styling. Written by Bill EricksonUpdated on April 11, 2019Discussed by 47 Comments. The Editor Color Palette allows content editors to style their blocks using the theme’s color scheme. When a custom color palette is registered in your theme, WordPress will use CSS classes for styling elements ratherthan
GUTENBERG THEME DEVELOPMENT Gutenberg is a huge step forward for simple content sites. Clients can easily build beautiful and engaging pages of content with the core blocks. The theme development process for these sites is mostly CSS. We ensure the core blocks look great, match the client’s brand, and can address all their content requirements.BILL ERICKSON
Hi, I’m Bill Erickson. I’ve been a WordPress developer for 15 years. I live and breathe WordPress. My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates and user engagement. Let’s Talk. Bill exceeded my expectations. CUSTOM RECIPE TEMPLATES FOR WP RECIPE MAKER The simplest way to build a custom recipe template is with the built-in Template Editor. Go to WP Recipe Maker > Settings, then click “Open the Template Editor”. Select an existing template, then scroll down and click “Clone & Edit Template”. I recommend you start by cloning one of the newer recipe templates like Chic soyou’ll
ELIMINATE SPAM WITH A CUSTOM HONEYPOT Written by Bill EricksonPublished on April 10, 2020Discussed by 9 Comments. A custom honeypot is a simple and effective way to eliminate spam. If a hidden field in your form is filled in, you can be fairly confident the submission is spam. WPForms does include a built-in honeypot, but now that the plugin is used on millions of sites, mostspam
USING BLOCK TEMPLATES WITH GUTENBERG Block templates are one of my favorite new features in Gutenberg. You can specify a list of blocks that automatically appear in the content editor, and you can customize what appears in each block by default. You can also lock the template so no additional blocks can be added. This is a great replacement for metaboxes in many cases. FULL AND WIDE ALIGNMENT IN GUTENBERG Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
DEFAULT IMAGE FOR ARTICLE IN YOAST SEO SCHEMA Google has slightly different schema requirements for AMP pages. These are what caused my warnings above: Every Article must have at least one image provided; The image must be at least 1200px wide; To fix this issue, I’m using my site logo as the default image, which is set in SEO > Search Appearance > Organization Logo. WPFORMS - INCLUDE FORM DATA IN THE CONFIRMATION URL - BILL Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
POLYLANG SUPPORT FOR DISPLAY POSTS SHORTCODE Polylang support for Display Posts Shortcode. If you are using Polylang or Polylang Pro to translate content on your website, you can also query by posts in a specific language. See the documentation for more information. Add the following code to your theme’s functions.php file or a core functionality plugin. DISPLAY POSTS SHORTCODE The Display Posts Shortcode was written to allow users to easily display listings of posts without knowing PHP or editing template files. Add the shortcode in a post or page, and use the arguments to query based on tag, category, post type, and many other possibilities. For full documentation and examples, see the Display Posts ShortcodeWiki.
GUTENBERG THEME DEVELOPMENT Gutenberg is a huge step forward for simple content sites. Clients can easily build beautiful and engaging pages of content with the core blocks. The theme development process for these sites is mostly CSS. We ensure the core blocks look great, match the client’s brand, and can address all their content requirements.BILL ERICKSON
Hi, I’m Bill Erickson. I’ve been a WordPress developer for 15 years. I live and breathe WordPress. My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates and user engagement. Let’s Talk. Bill exceeded my expectations. CUSTOM RECIPE TEMPLATES FOR WP RECIPE MAKER The simplest way to build a custom recipe template is with the built-in Template Editor. Go to WP Recipe Maker > Settings, then click “Open the Template Editor”. Select an existing template, then scroll down and click “Clone & Edit Template”. I recommend you start by cloning one of the newer recipe templates like Chic soyou’ll
ELIMINATE SPAM WITH A CUSTOM HONEYPOT Written by Bill EricksonPublished on April 10, 2020Discussed by 9 Comments. A custom honeypot is a simple and effective way to eliminate spam. If a hidden field in your form is filled in, you can be fairly confident the submission is spam. WPForms does include a built-in honeypot, but now that the plugin is used on millions of sites, mostspam
USING BLOCK TEMPLATES WITH GUTENBERG Block templates are one of my favorite new features in Gutenberg. You can specify a list of blocks that automatically appear in the content editor, and you can customize what appears in each block by default. You can also lock the template so no additional blocks can be added. This is a great replacement for metaboxes in many cases. FULL AND WIDE ALIGNMENT IN GUTENBERG Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
DEFAULT IMAGE FOR ARTICLE IN YOAST SEO SCHEMA Google has slightly different schema requirements for AMP pages. These are what caused my warnings above: Every Article must have at least one image provided; The image must be at least 1200px wide; To fix this issue, I’m using my site logo as the default image, which is set in SEO > Search Appearance > Organization Logo. WPFORMS - INCLUDE FORM DATA IN THE CONFIRMATION URL - BILL Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
POLYLANG SUPPORT FOR DISPLAY POSTS SHORTCODE Polylang support for Display Posts Shortcode. If you are using Polylang or Polylang Pro to translate content on your website, you can also query by posts in a specific language. See the documentation for more information. Add the following code to your theme’s functions.php file or a core functionality plugin. DISPLAY POSTS SHORTCODE The Display Posts Shortcode was written to allow users to easily display listings of posts without knowing PHP or editing template files. Add the shortcode in a post or page, and use the arguments to query based on tag, category, post type, and many other possibilities. For full documentation and examples, see the Display Posts ShortcodeWiki.
GUTENBERG THEME DEVELOPMENT Gutenberg is a huge step forward for simple content sites. Clients can easily build beautiful and engaging pages of content with the core blocks. The theme development process for these sites is mostly CSS. We ensure the core blocks look great, match the client’s brand, and can address all their content requirements.WP RECIPE MAKER
WP Recipe Maker – template styles. Written by Bill EricksonPublished on April 20, 2020. WP Recipe Maker templates expect the CSS to be managed in the WordPress backend. You can edit a template’s CSS in WP Recipe Maker > Settings > Template Editor > {select template} > Edit CSS. I prefer to build the template styles in my theme so I can ELIMINATE SPAM WITH A CUSTOM HONEYPOT Written by Bill EricksonPublished on April 10, 2020Discussed by 9 Comments. A custom honeypot is a simple and effective way to eliminate spam. If a hidden field in your form is filled in, you can be fairly confident the submission is spam. WPForms does include a built-in honeypot, but now that the plugin is used on millions of sites, mostspam
CUSTOM WORDPRESS QUERIES In addition to the main query, you can make your own custom queries to request any content you like. We’ll use the WP_Query () class to retrieve a list of posts based on the parameters we specify. We can then loop through the results, just like the main WordPress loop. For a full list of available parameters, see my WP_Query Arguments CUSTOM AVATARS IN WORDPRESS Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
BUILDING A DYNAMIC SECONDARY MENU I recently redeveloped the Texas 4-H website (go ahead, check it out!), and one of the unique features is its dynamic secondary menu.. This website has lots of deep content; most of its content is three levels deep. We added a secondary menu both to indicate the user’s current location in the site and to simplify browsing thesesub-sections.
BUILDING A BLOCK WITH ADVANCED CUSTOM FIELDS There are three key parts to building a Gutenberg block with ACF: Register the block with PHP. Build the block editor with the ACF user interface. Describe how the block is rendered using PHP. I’ll walk you through each step required to build a simple “Team Member” block. I’m storing the block’s markup and styles inside the themeto
ADDING THEME OPTIONS IN GENESIS Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
INNERBLOCKS WITH ACF BLOCKS InnerBlocks with ACF blocks. Written by Bill EricksonUpdated on April 23, 2021Discussed by 37 Comments. My favorite new feature in Advanced Custom Fields 5.9 is support for InnerBlocks. This allows you to insert any block (core or custom) inside your ACF block. Rather than having to create your own fields for Title, Content, and Button inyour
WPFORMS, ENCODED QUERY STRING Bill Erickson. Bill Erickson is a freelance WordPress developer and a contributing developer to the Genesis framework. For the past 14 years he has worked with attorneys, publishers, corporations, and non-profits, building custom websites tailored to their needs andgoals.
GUTENBERG THEME DEVELOPMENT Gutenberg is a huge step forward for simple content sites. Clients can easily build beautiful and engaging pages of content with the core blocks. The theme development process for these sites is mostly CSS. We ensure the core blocks look great, match the client’s brand, and can address all their content requirements.BILL ERICKSON
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HI, I’M BILL ERICKSON. I’ve been a WordPress developer for 15 years. I live and breatheWordPress.
My custom-built websites are fast loading, accessible, and easy to manage. My design partners will help you improve conversion rates anduser engagement.
Let’s Talk
> Bill exceeded my expectations. The redesigned site is lightning > fast, visually appealing, extensible, and easy to maintain. I would > recommend Bill’s work without hesitation.> Jer Fortenberry
> _DeedClaim_
HOW I DEVELOP WORDPRESS WEBSITES CUSTOM BUILT TO YOUR SPECIFIC NEEDS Your business needs more than a generic theme with minor customization. Off the rack themes are bloated with features youdon’t need.
MINIMAL PLUGINS
Plugins are easy to install but hard to remove. Websites with dozens of plugins can become a house of cards – you don’t know what will happen if you deactivate one. I use industry standard plugins when they make sense (like a contact form), and build your unique functionality from scratch. AS EASY TO EDIT AS A WORD DOCUMENT The purpose of a CMS is to let you manage content yourself, without the need of a developer. I focus on crafting the backend editing experience to be as easy to use as the frontend. FASTER THAN YOUR COMPETITORS A 0.1 second improvement of mobile site speed can increase conversion rates by 8-10%. I can deliver speed and efficiency no off-the-shelftheme can match.
ACCESSIBLE TO ALL USERS 15% of visitors experience some level of disability, and accessibility lawsuits are increasing. I build websites that meet the Web Content Accessibility Guidelines (WCAG) 2.1 standards.BUILT TO LAST
The web changes fast, but you don’t need a new website every few years. I can build you a solid foundation that will adapt to yourfuture needs.
> “Bill is always professional. He’s helpful and easy to talk to. > He delivered ahead of schedule and on budget. And above all else, > he’s an incredibly skilled WordPress developer.>
> The final product is a website that looks great, is easy to use, > loads quickly, and put us in a position to ALMOST IMMEDIATELY SCALE > WEBSITE TRAFFIC BY OVER 900%. I couldn’t be happier!> Ian Hunter
> _NexRep_
HOW WE SOLVE YOUR PROBLEMS A successful web project requires deep collaboration between design and development. My two design partners and I have worked together on over 100 projects over the past five years. The problems we solve are at the intersection of design and code. An exceptionally fast website requires a performance-focused design. An intuitive editing experience requires a design built with a clear understanding of the WordPress content editor.1
DISCOVERY
We sit down and figure out exactly what you need for your site. This involves a questionnaire, design audit, and technical review of your current site. At the end of this phase, we create a plan for your new website based on your specific needs.2
DESIGN
We design the key pages of your site based on our plan from discovery. We create a style guide and begin design exploration of key pages. We’ll continue iterating until we have mockups that meet the planrequirements.
3
DEVELOPMENT
We turn the mockups into reality. We copy your existing site, remove all unnecessary plugins, and build a fully custom theme. We integrate performance and accessibility audits throughout the developmentprocess.
LET'S TALK
My agency, CultivateWP, designs and builds high-performance customWordPress websites.
Contact me at CultivateWP.com Bill Erickson Logo Search for SubmitRECENT POSTS
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