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ABOUT | BARREL
Founded in 2006, Barrel helps wellness brands create meaningful customer experiences with our expertise in design, technology, content & digital marketing. THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings
ECOMMERCE RETENTION & BRAND LOYALTY GUIDE Everlane is transparent about how its products are made. Its customers want to support its mission. Super loyal fans of the brand will buy almost every item Everlane drops, or multiples of a favorite piece.. In return, Everlane offers its most VIP customers incentives like exclusive factory tours and the opportunity to give feedback on prototypes of pre-launch apparel. SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommercebusiness.
MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Founded in 2006, Barrel helps wellness brands create meaningful customer experiences with our expertise in design, technology, content & digital marketing. THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings
ECOMMERCE RETENTION & BRAND LOYALTY GUIDE Everlane is transparent about how its products are made. Its customers want to support its mission. Super loyal fans of the brand will buy almost every item Everlane drops, or multiples of a favorite piece.. In return, Everlane offers its most VIP customers incentives like exclusive factory tours and the opportunity to give feedback on prototypes of pre-launch apparel. SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommercebusiness.
MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion.ABOUT | BARREL
Founded in 2006, Barrel helps wellness brands create meaningful customer experiences with our expertise in design, technology, content & digital marketing.BARREL 15
Kang & Kim 2006. Prior to becoming Barrel, co-founders Peter Kang and Sei-Wook Kim kicked off their business adventures with a studio website. Early clients featured university clubs, student-runCONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES What is headless commerce? And who should consider going headless? Learn more about leveraging a headless site to scale your ecommercebusiness.
LIVE CLASSES, COMMUNITY WORKOUTS, AND MORE: THE RESILIENCE Barry’s At Home class pricing structure. Find Barry’s live classes here, or shop their fitness equipment and apparel here.. YogaWorks. With over 60 locations in the U.S., YogaWorks is many people’s go-to yoga studio. YogaWorks offers a diverse range of yoga styles MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. 6 REASONS TO GO HTTPS In late 2016, Google announced that users of Google Chrome will begin to see warnings when a site that sends and/or receives form data (passwords or credit cards) does not have HTTPS. Users are more apt to complain, if they are warned of a potential risk with a website. 3. Google Boosts Rank for HTTPS. Google announced in mid-2014 that it would begin to use HTTPS as a ranking signal. WHY MANAGING YOUR CUSTOMER SERVICE IN-HOUSE IS BETTER FOR Zendesk helped Feed. improve customer satisfaction (CSAT) by 25%. Another software option for your in-house customer service team is Gorgias.. Gorgias is a customer service platform specifically designed for ecommerce businesses. GROWING A NEW KIND OF LAWN CARE WITH INSTEAD instead is a natural fertilizer and grass seed program that ships seasonally right when you need it. Working collaboratively with the instead team, we helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always beendone.
GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Google recently added free listings to Google Shopping. Free listings will change the way search marketers and SEOs approach their paidShopping campaigns.
BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.STUDIO | BARREL
Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. WeCONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify forexample
DR. JART+ | BARREL
Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.STUDIO | BARREL
Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. WeCONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify forexample
DR. JART+ | BARREL
Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500STUDIO | BARREL
Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We JOIN THE BARREL FREELANCE DEVELOPER NETWORK Join the Barrel Freelance Developer Network. We’re looking for talented, freelance web developers to collaborate with us on a wide range of client projects. Join our network and get access to new project opportunities. Barrel is a creative and digital marketing agency in New York City. We work with growing brands to builde-commerce websites
BARRY'S | BARREL
Barry's. Barry’s the originator of the HIIT workout, dubbed ‘The Best Workout In The World’. Barry’s came to Barrel for a holistic digital strategy to that better aligned with their in-studioexperience.
SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus websiteBARREL + BARC
The Barrel 24-Hour Challenge brings together the Barrel team, u0003volunteers, and a nonprofit partner to accomplish big goals in u0003a span of 24 hours. This will be our inaugural effort, and we're really excited to be u0003working with Brooklyn Animal Resource Coalition (BARC). u0003The event will MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.HUROM | BARREL
Lifestyle Photography. An easy to navigate recipe page for creating your perfect juicing moment. Custom infographics for creating the perfect recipes for any season. We created a robust email strategy and design system to encourage education and repeat purchases. The email system extends and modifies for different campaigns like holidays. BARREL | 10 YEAR ANNIVERSARY Barrel 10th Year Anniversary. On June 1, 2016, Barrel celebrated its 10-year anniversary. A big thank you to our clients, our team members, our team alumni, our friends, and our families for all their support over the years. Cheers to an amazing first ten years–we're just getting started. Barrel, A look back 2006 – 2016 from Barrel onVimeo.
REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
JOIN THE BARREL FREELANCE DEVELOPER NETWORK Join the Barrel Freelance Developer Network. We’re looking for talented, freelance web developers to collaborate with us on a wide range of client projects. Join our network and get access to new project opportunities. Barrel is a creative and digital marketing agency in New York City. We work with growing brands to builde-commerce websites
ECOMMERCE RETENTION & BRAND LOYALTY GUIDE For this example, a scale of 1-5 is an easy place to start. 1 represents the least loyal customer and 5 represents the most. With recency, assign a 5 to anyone who has purchased in the last three days, 4 in the last week, 3 in the last 10 days, 2 in the last two weeks, and 1 for anything past two weeks. GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy pairedYINOVA | BARREL
A series of educational pages help define the Yinova experience and teach prospective clients. The digital experience is rooted in a series of reusable modules. The site is optimized for exploration through products and articles. As well as the website, we also created a series of photography and lifestyle content. This photographyincludes
SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
HUROM | BARREL
Lifestyle Photography. An easy to navigate recipe page for creating your perfect juicing moment. Custom infographics for creating the perfect recipes for any season. We created a robust email strategy and design system to encourage education and repeat purchases. The email system extends and modifies for different campaigns like holidays.DR. JART+ | BARREL
Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. LOOKING INTO THE FUTURE OF HOMEBUILDING WITH LENX LenX is driving forward technology-powered solutions to enhance their customer's experience, making single family living accessible to a broader and more diverse array of the American population, and building healthier and more sustainable communities. This opens in a new window. Barrel was tasked with designing and building LenX awebsite
REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands.ABOUT | BARREL
Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to create THE SHIFTING CONSUMER MINDSET: WHY HOME GOODS WILL Cancelled Plans complete line of candles. The story is a little bit different for Rooted.Before the coronavirus, Rooted’s plant business operated mostly in retail and B2B, both of which have been majorly impacted by the pandemic. “90% of our business was in retail and B2B before COVID, and all of that went to zero in about two weeks,” Rooted Co-Founder and CEO Ryan Lee told Barrel.CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
CAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
SHOPIFY PLUS ECOMMERCE AGENCY Shopify Plus is a leading ecommerce platform used by the world's fastest-growing brands. For over a decade, Barrel has worked with countless merchants to design, build, and optimize their Shopifyecommerce websites.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
STUDIO | BARREL
Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify forexample
GOOGLE SHOPPING FREE LISTINGS AND WHAT THEY MEAN FOR MARKETERS Screen view of free listings in the Shopping tab. Though free listings are a cost-effective addition to any marketing mix, marketers should continue to invest in paid Shopping. Clicks may begin to slow down, but these placements offer a strong return on investment and a prime spot early in the results. An efficient paid Shopping strategy pairedHUROM | BARREL
Lifestyle Photography. An easy to navigate recipe page for creating your perfect juicing moment. Custom infographics for creating the perfect recipes for any season. We created a robust email strategy and design system to encourage education and repeat purchases. The email system extends and modifies for different campaigns like holidays. SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
DR. JART+ | BARREL
Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. LOOKING INTO THE FUTURE OF HOMEBUILDING WITH LENX LenX is driving forward technology-powered solutions to enhance their customer's experience, making single family living accessible to a broader and more diverse array of the American population, and building healthier and more sustainable communities. This opens in a new window. Barrel was tasked with designing and building LenX awebsite
REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands. ABOUT | BARRELBARREL CHAIRS Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to createCAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify forexample
REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion.DR. JART+ | BARREL
Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500 BARREL | CREATIVE & DIGITAL MARKETING AGENCYHUROMDR. JARTDESIGN INTERNBARRY'S10 YEAR ANNIVERSARYCONTACT Barrel is a creative and digital marketing agency with expertise in designing meaningful customer experiences for wellness brands. ABOUT | BARRELBARREL CHAIRS Barrel is an independent creative and digital marketing agency founded in 2006. We are a remote-first team with offices in New York City and Los Angeles. We help our clients achieve their goals through our expertise in design, technology, content, and marketing. We work closely with clients to understand their customers and to createCAREERS | BARREL
We strive to create and maintain a great culture. Our Core Values guide our actions. The Barrel Team Experience framework drives continuous improvements. . Our never-ending goal: to provide an impactful, fulfilling, and rewarding career for our team members. ViewJob Listings.
CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow. UNDERSTANDING HEADLESS COMMERCE IN FIVE MINUTES Headless commerce separates the front-end of your website from the back-end. The front-end is the design, the experience — what your website visitors see. The back-end is everything that makes your website work including functions like processing orders and accepting payments. With traditional ecommerce platforms, like Shopify forexample
REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion.DR. JART+ | BARREL
Dr. Jart+ is a globally recognized skincare brand renowned for its innovation in skincare. Barrel worked with Dr. Jart+ to launch the brand’s first US ecommerce experience on Shopify Plus. We brought their brand to life online, allowing for the merchandising of their ever-growing product line and an easy, intuitive checkout experience. SEI-WOOK KIM, CO-FOUNDER Sei-Wook is co-founder and Managing Director at Barrel. He oversees Barrel's operations, working with the team to develop and streamline processes to ensure that Barrel delivers effective solutions to clients on budget and schedule. Sei-Wook has worked to deliver digital platform and digital marketing solutions with clients from Fortune 500CONTACT | BARREL
Let's work together. Get in touch with Barrel to discuss general inquiries and new business. Find us on Facebook, Twitter, Instagram,and LinkedIn.
STUDIO | BARREL
Studio_B. Every brand, organization, and company has a unique story to tell. We collaborate with our clients to bring these stories to life and help develop new compelling narratives through a variety of mediums. Our team works in our studio or on-location. We INSTEAD - BARRELNY.COM instead is a one-of-a-kind fertilizer and grass seed program made from real natural ingredients like flour meal and molasses. The program is customized for where you live, and ships right when you need it. We helped launch the brand as an omnichannel digital experience with an aim to change the way lawn care has always been done. Our multiple streams of work included a new Shopify Plus website ECOMMERCE RETENTION & BRAND LOYALTY GUIDE For this example, a scale of 1-5 is an easy place to start. 1 represents the least loyal customer and 5 represents the most. With recency, assign a 5 to anyone who has purchased in the last three days, 4 in the last week, 3 in the last 10 days, 2 in the last two weeks, and 1 for anything past two weeks. MINDSET SHIFT: ECOMMERCE BRANDS NEED CRM TO SURVIVE The top ecommerce brands are sending an average of almost 10 emails per month (source: EcommerceSenders) In fact, by making a mindset shift and adjusting the way they think about it, by no longer thinking of it as an email marketing program and instead thinking of it as a CRM-based approach, they have a lot of room to grow.YINOVA | BARREL
A series of educational pages help define the Yinova experience and teach prospective clients. The digital experience is rooted in a series of reusable modules. The site is optimized for exploration through products and articles. As well as the website, we also created a series of photography and lifestyle content. This photographyincludes
BARREL | 10 YEAR ANNIVERSARY Barrel 10th Year Anniversary. On June 1, 2016, Barrel celebrated its 10-year anniversary. A big thank you to our clients, our team members, our team alumni, our friends, and our families for all their support over the years. Cheers to an amazing first ten years–we're just getting started. Barrel, A look back 2006 – 2016 from Barrel onVimeo.
REDEFINING COMFORT WEAR WITH WKND NATION Wknd Nation is a female-founded emerging loungewear brand that is redefining what it means to be comfortable. Barrel partnered with Wknd Nation to launch their new website on Shopify Plus to reflect Wknd Nation’s unique mission to break the stigma of loungewear and offer pieces that can be worn for every and any occasion. LOOKING INTO THE FUTURE OF HOMEBUILDING WITH LENX LenX is driving forward technology-powered solutions to enhance their customer's experience, making single family living accessible to a broader and more diverse array of the American population, and building healthier and more sustainable communities. This opens in a new window. Barrel was tasked with designing and building LenX awebsite
SEAMLESS MOVES WITH RENTACRATE Through Builder.io, Rentacrate has the ability to turn on/off sections, shift modules around, and create updates seamlessly. Barrel designed a scalable visual system that can grow with the brand, through image and text modules, social proof carousels, FAQs, and much more, to ensure that the customer feels confident in choosingRentacrate.
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