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5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
THE HISTORY OF DIRECT MAIL MARKETING HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 The best day to post is on Wednesday, Thursday, or Friday. The best time of the day to post is between 9 am and 2 pm. When developing a social media strategy, it can be difficult to come up with social media post ideas for a business. While growing your social media presence as a small business can be difficult, there are a few tacticsto gain
PRINT ADVERTISING STRATEGIES: 6 KEYS TO ACHIEVE EFFECTIVE When analyzing creative print advertising, you should look for six key factors to determine whether or not the ad will make a significant impact and be as effective as possible. Let’s outline the rules of the formula. First, no category is more important than any other. Second, effective print ads that consistently fill all six areconsidered
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
THE HISTORY OF DIRECT MAIL MARKETING HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 The best day to post is on Wednesday, Thursday, or Friday. The best time of the day to post is between 9 am and 2 pm. When developing a social media strategy, it can be difficult to come up with social media post ideas for a business. While growing your social media presence as a small business can be difficult, there are a few tacticsto gain
PRINT ADVERTISING STRATEGIES: 6 KEYS TO ACHIEVE EFFECTIVE When analyzing creative print advertising, you should look for six key factors to determine whether or not the ad will make a significant impact and be as effective as possible. Let’s outline the rules of the formula. First, no category is more important than any other. Second, effective print ads that consistently fill all six areconsidered
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE HISTORY OF BALLANTINE Join Our Newsletter for Weekly Marketing Tips and Industry News THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATED Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness. 10. Print Enhancement. Digital marketing lets you expand on your print marketing efforts. HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
CMYK, RGB & PANTONE FOR PRINT MARKETING Ballantine explains the difference between RGB, CMYK & Pantone print marketing colors. Read our blog to learn the print marketing color importance of rgb color for printing and cmyk color for printing. From cmyk to rgb, the colors and ink you choose impact your marketingsuccess.
ULTIMATE GUIDE TO INCREASING YOUR COMPANY’S ONLINE An investment made to increase your company’s online presence and visibility is an investment in the future success of your company. From social media profiles to online directory listings, there are a wide variety of ways to bolster the visibility of your company. Determining which approach is best suited to your marketing needs isone of
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAIL Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to HOW TO BOOST YOUR DIRECT MAIL MARKETING RESPONSE RATES Writing a Headline that Increases Your Direct Mail Response Rate. The first step to writing cost-effective creative copy in your direct mail sales letter or other marketing piece that gets results is to make your headline count. The headline is the first piece NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Ballantine has been a trusted marketing agency since 1966. We are experts in both print and digital marketing. Contact us today. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about the types of direct mail adhesives they will use to accompany their product and help them accomplish their goals. 5 POPULAR PAID ADVERTISING STRATEGIES These days, you don’t need an insanely high dollar amount for your marketing and advertising budget to spread the word about your business.In fact, some businesses are able to achieve marketing success with lower budgets. THE HISTORY OF DIRECT MAIL MARKETING FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Quick Summary. Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. PRINT ADVERTISING STRATEGIES: 6 KEYS TO ACHIEVE EFFECTIVE When analyzing creative print advertising, you should look for six key factors to determine whether or not the ad will make a significant impact and be as effective as possible. HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 This is an update from a blog originally published on April 9, 2019. We are at the start of a new decade, and social media has become the standard tool for business-to-business and business-to-consumerconnections.
OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Ballantine has been a trusted marketing agency since 1966. We are experts in both print and digital marketing. Contact us today. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about the types of direct mail adhesives they will use to accompany their product and help them accomplish their goals. 5 POPULAR PAID ADVERTISING STRATEGIES These days, you don’t need an insanely high dollar amount for your marketing and advertising budget to spread the word about your business.In fact, some businesses are able to achieve marketing success with lower budgets. FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
THE HISTORY OF DIRECT MAIL MARKETING HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Quick Summary. Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. PRINT ADVERTISING STRATEGIES: 6 KEYS TO ACHIEVE EFFECTIVE When analyzing creative print advertising, you should look for six key factors to determine whether or not the ad will make a significant impact and be as effective as possible. HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 This is an update from a blog originally published on April 9, 2019. We are at the start of a new decade, and social media has become the standard tool for business-to-business and business-to-consumerconnections.
OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE HISTORY OF BALLANTINE Join Our Newsletter for Weekly Marketing Tips and Industry News THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES Given that customers still report that they find direct mail more personal than the internet, the value of direct mail is not likely to decrease in the near future. As brands begin to plan their next direct mail campaign, they will also need to think about the types of direct mail adhesives they will use to accompany their product and help them accomplish their goals.MEET THE TEAM
Join Our Newsletter for Weekly Marketing Tips and Industry News HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
CMYK, RGB & PANTONE FOR PRINT MARKETING Ballantine explains the difference between RGB, CMYK & Pantone print marketing colors. Read our blog to learn the print marketing color importance of rgb color for printing and cmyk color for printing. From cmyk to rgb, the colors and ink you choose impact your marketingsuccess.
ULTIMATE GUIDE TO INCREASING YOUR COMPANY’S ONLINE Section I: What is Brand Online Visibility and Why Do You Need It? One of the most valuable benefits of an internet-savvy approach to marketing your company online is the increased visibility that can reach an audience of millions with a few strategic and well-plannedclicks.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATED Why is digital marketing important? Each company will have different specific goals in mind, but most are trying to achieve growth by reaching more consumers and convincing them to purchase. To do this effectively, you have to take advantage of all the most valuable marketing resources and technologies, and in the modern world, the internet tops that list. HOW TO BOOST YOUR DIRECT MAIL MARKETING RESPONSE RATES Click here to read The Ultimate Guide to Boosting Your Direct Mail Response Rate. 8,500 words of free marketing advice. HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAIL Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
THE HISTORY OF DIRECT MAIL MARKETING HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 The best day to post is on Wednesday, Thursday, or Friday. The best time of the day to post is between 9 am and 2 pm. When developing a social media strategy, it can be difficult to come up with social media post ideas for a business. While growing your social media presence as a small business can be difficult, there are a few tacticsto gain
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
THE HISTORY OF DIRECT MAIL MARKETING HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 The best day to post is on Wednesday, Thursday, or Friday. The best time of the day to post is between 9 am and 2 pm. When developing a social media strategy, it can be difficult to come up with social media post ideas for a business. While growing your social media presence as a small business can be difficult, there are a few tacticsto gain
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
THE HISTORY OF BALLANTINE Join Our Newsletter for Weekly Marketing Tips and Industry NewsMEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATED Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness. 10. Print Enhancement. Digital marketing lets you expand on your print marketing efforts. HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
CMYK, RGB & PANTONE FOR PRINT MARKETING Ballantine explains the difference between RGB, CMYK & Pantone print marketing colors. Read our blog to learn the print marketing color importance of rgb color for printing and cmyk color for printing. From cmyk to rgb, the colors and ink you choose impact your marketingsuccess.
PRINT ADVERTISING STRATEGIES: 6 KEYS TO ACHIEVE EFFECTIVE When analyzing creative print advertising, you should look for six key factors to determine whether or not the ad will make a significant impact and be as effective as possible. Let’s outline the rules of the formula. First, no category is more important than any other. Second, effective print ads that consistently fill all six areconsidered
ULTIMATE GUIDE TO INCREASING YOUR COMPANY’S ONLINE An investment made to increase your company’s online presence and visibility is an investment in the future success of your company. From social media profiles to online directory listings, there are a wide variety of ways to bolster the visibility of your company. Determining which approach is best suited to your marketing needs isone of
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAIL Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 The best day to post is on Wednesday, Thursday, or Friday. The best time of the day to post is between 9 am and 2 pm. When developing a social media strategy, it can be difficult to come up with social media post ideas for a business. While growing your social media presence as a small business can be difficult, there are a few tacticsto gain
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAIL Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
6 TIPS FOR NON-PROFIT DIRECT MAIL CAMPAIGN SUCCESS 2. Don’t over-prospect the housefile. The housefile– the list of people who have donated in the past– is an important segment in any direct mail campaign for nonprofits. However, it is also important not to over-prospect them. Send regular mail to keep in touch and let them know about the latest projects and efforts, but do not overburden NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
HOW OFTEN TO POST ON SOCIAL MEDIA FOR BUSINESS IN 2020 The best day to post is on Wednesday, Thursday, or Friday. The best time of the day to post is between 9 am and 2 pm. When developing a social media strategy, it can be difficult to come up with social media post ideas for a business. While growing your social media presence as a small business can be difficult, there are a few tacticsto gain
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAIL Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
6 TIPS FOR NON-PROFIT DIRECT MAIL CAMPAIGN SUCCESS 2. Don’t over-prospect the housefile. The housefile– the list of people who have donated in the past– is an important segment in any direct mail campaign for nonprofits. However, it is also important not to over-prospect them. Send regular mail to keep in touch and let them know about the latest projects and efforts, but do not overburden HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
THE BENEFITS OF A PERSONALIZED URL REDIRECT A personalized URL is very powerful marketing technology and we think most companies should at least test it to see how your audience responds. But sometimes budget cuts, time restriction or even apprehension gets in the way. This is where a PURL redirect comes in. It lets you easily gauge the response of your audience to a PURL. i.e. THE HISTORY OF DIRECT MAIL MARKETING Ballantine has created a brief history of direct mail & how it's been used throughout the history of mankind, even if we didn’t realizeit. Learn more!
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATED Digital marketing allows you to engage with these influencers and gain their respect. If you play your cards right, you can get them to endorse you, leading their followers to become customers and spread brand awareness. 10. Print Enhancement. Digital marketing lets you expand on your print marketing efforts. ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. 2020 DIRECT MAIL FUNDRAISING TRENDS: KEEPING YOUR HEAD In summary, non-profit direct mail fundraising trends include: Personalizing your direct mail marketing. Keeping your direct mail simple and easy to read. Including something of value within the package to show the donor you care. Changing up your look and sizeperiodically.
PRINT ADVERTISING STRATEGIES: 6 KEYS TO ACHIEVE EFFECTIVE When analyzing creative print advertising, you should look for six key factors to determine whether or not the ad will make a significant impact and be as effective as possible. Let’s outline the rules of the formula. First, no category is more important than any other. Second, effective print ads that consistently fill all six areconsidered
CALL TO ACTION EXAMPLES: WRITE AN EFFECTIVE CTA IN 5 STEPS However, studies (like this one from HubSpot) show that the average calls-to-action like “Submit” or “Download” just aren’t effective anymore. Brands need to carefully consider their CTAs if they want visitors to act. Below are 5 easy steps that will help you craft an effective call-to-action. 1. Communicate value. OUTSOURCING PRINTING SERVICES: IS IT BEST FOR YOUR If you haven’t yet read our 2017 blog that addressed the value of professional print outsourcing as opposed to in-house printing, we encourage you to do so. In it, we pointed out that print remains a vibrant and vital marketing resource today for a variety of reasons. The old saying a picture is worth a thousand words still holds true. DOES SOCIAL MEDIA MARKETING WORK FOR THE TOY INDUSTRY The digital world dominates a significant portion of the modern consumer’s life cycle– an estimated 81 percent of shoppers say they do online research before buying a product.. To effectively reach these online customers, brands need to understand how to leverage social media marketing.The various social media platforms serve an important role as the water cooler of the internet. NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
CMYK, RGB & PANTONE FOR PRINT MARKETING HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAILWHAT IS DIRECT MAIL ADVERTISINGWHAT IS DIRECT MAIL SERVICESBEST PAINT FOR MAILBOXESDIRECT MAIL MARKETING POSTCARDSDIRECT MAIL POSTCARDSWHAT IS DIRECT MAILCAMPAIGN
Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
CMYK, RGB & PANTONE FOR PRINT MARKETING HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAILWHAT IS DIRECT MAIL ADVERTISINGWHAT IS DIRECT MAIL SERVICESBEST PAINT FOR MAILBOXESDIRECT MAIL MARKETING POSTCARDSDIRECT MAIL POSTCARDSWHAT IS DIRECT MAILCAMPAIGN
Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE HISTORY OF BALLANTINE Join Our Newsletter for Weekly Marketing Tips and Industry NewsMEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. BALANCING QUALITY, SPEED, AND COST WITH ADVANCES IN Introduction. Despite the advances in online and digital marketing, traditional printed media is still a critical part of many marketing strategies. High quality printed media with an attractive look and a clear message is the centerpiece of direct mail marketing advances.. While a piece may have a compelling message and call to action, it is likely to be overlooked or discarded if the THE ULTIMATE DIGITAL MARKETING GUIDE FOR SAAS COMPANIES The Software as a Service (SaaS) industry is a niche yet competitive market, and a targeted inbound marketing strategy is a proven way to help your company stand out from the crowd. 4 TYPES OF SPECIALTY PRINTING FOR PRINT MARKETING 4 Examples of Specialty Printing Types: 1. UV Coating. UV coatings can be applied over the entire direct mail piece or over specific areas, referred to as spot UV, by using a custom screen or plate to make elements of the piece stand out for immediate recognition by consumers. UV coatings can be done both in-line, on a UV press, oroffline by
CMYK, RGB & PANTONE FOR PRINT MARKETING Ballantine explains the difference between RGB, CMYK & Pantone print marketing colors. Read our blog to learn the print marketing color importance of rgb color for printing and cmyk color for printing. From cmyk to rgb, the colors and ink you choose impact your marketingsuccess.
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
CALL TO ACTION EXAMPLES: WRITE AN EFFECTIVE CTA IN 5 STEPS However, studies (like this one from HubSpot) show that the average calls-to-action like “Submit” or “Download” just aren’t effective anymore. Brands need to carefully consider their CTAs if they want visitors to act. Below are 5 easy steps that will help you craft an effective call-to-action. 1. Communicate value. NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
CMYK, RGB & PANTONE FOR PRINT MARKETING HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAILWHAT IS DIRECT MAIL ADVERTISINGWHAT IS DIRECT MAIL SERVICESBEST PAINT FOR MAILBOXESDIRECT MAIL MARKETING POSTCARDSDIRECT MAIL POSTCARDSWHAT IS DIRECT MAILCAMPAIGN
Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
CMYK, RGB & PANTONE FOR PRINT MARKETING HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAILWHAT IS DIRECT MAIL ADVERTISINGWHAT IS DIRECT MAIL SERVICESBEST PAINT FOR MAILBOXESDIRECT MAIL MARKETING POSTCARDSDIRECT MAIL POSTCARDSWHAT IS DIRECT MAILCAMPAIGN
Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE HISTORY OF BALLANTINE Join Our Newsletter for Weekly Marketing Tips and Industry NewsMEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. BALANCING QUALITY, SPEED, AND COST WITH ADVANCES IN Introduction. Despite the advances in online and digital marketing, traditional printed media is still a critical part of many marketing strategies. High quality printed media with an attractive look and a clear message is the centerpiece of direct mail marketing advances.. While a piece may have a compelling message and call to action, it is likely to be overlooked or discarded if the THE ULTIMATE DIGITAL MARKETING GUIDE FOR SAAS COMPANIES The Software as a Service (SaaS) industry is a niche yet competitive market, and a targeted inbound marketing strategy is a proven way to help your company stand out from the crowd. 4 TYPES OF SPECIALTY PRINTING FOR PRINT MARKETING 4 Examples of Specialty Printing Types: 1. UV Coating. UV coatings can be applied over the entire direct mail piece or over specific areas, referred to as spot UV, by using a custom screen or plate to make elements of the piece stand out for immediate recognition by consumers. UV coatings can be done both in-line, on a UV press, oroffline by
CMYK, RGB & PANTONE FOR PRINT MARKETING Ballantine explains the difference between RGB, CMYK & Pantone print marketing colors. Read our blog to learn the print marketing color importance of rgb color for printing and cmyk color for printing. From cmyk to rgb, the colors and ink you choose impact your marketingsuccess.
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
CALL TO ACTION EXAMPLES: WRITE AN EFFECTIVE CTA IN 5 STEPS However, studies (like this one from HubSpot) show that the average calls-to-action like “Submit” or “Download” just aren’t effective anymore. Brands need to carefully consider their CTAs if they want visitors to act. Below are 5 easy steps that will help you craft an effective call-to-action. 1. Communicate value. NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
CMYK, RGB & PANTONE FOR PRINT MARKETING HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAILWHAT IS DIRECT MAIL ADVERTISINGWHAT IS DIRECT MAIL SERVICESBEST PAINT FOR MAILBOXESDIRECT MAIL MARKETING POSTCARDSDIRECT MAIL POSTCARDSWHAT IS DIRECT MAILCAMPAIGN
Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to NJ DIRECT MAIL & DIGITAL MARKETING AGENCY Simon M. Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE COMPLETE GUIDE TO DIRECT MAIL ADHESIVES The job the adhesive will need to fill (such as holding a coupon) The type of product it will be used on. For example, a wafer seal will work best on a brochure or forms that need to be returned. How the adhesive impacts the appearance of your direct mail piece. If the adhesive will be applied to the middle of the piece, you want to useone
MEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. 5 POPULAR PAID ADVERTISING STRATEGIES 1. Pay-Per-Click (PPC) Pay-per-click (PPC) has been an effective paid advertising strategy for many years now, and this trend doesn’t show any signs of slowing down anytime soon. In fact, paid search marketing now accounts for about 65% of “clicks," compared to just 35% being generated organically. Combine this with the fact that PPC FACEBOOK ALGORITHM CHANGES & WHAT TO EXPECT IN 2021 This is an update to a blog originally published on January 28, 2020. On a global scale, approximately 1.79 billion people log into Facebook daily, up from about 1.5 billion people at this same time last year. These statistics continue to keep Facebook as one of the most powerful engagement platforms on the planet and an excellent tool for marketersand businesses.
10 CLEAR REASONS WHY YOU NEED DIGITAL MARKETING [UPDATEDSEE MORE ONBALLANTINE.COM
CMYK, RGB & PANTONE FOR PRINT MARKETING HOW TO CREATE ENGAGING CONTENT FOR SOCIAL MEDIA & MORE Some engaging content examples include blog posts, white papers, webinars, videos, and social media posts. Here are just 4 reasons why your company should invest in creating SEO-driven content marketing: 1. Engaging content marketing can help increase brand awareness. Building brand awareness is an important part of expanding your reachonline.
HOW TO SELECT THE BEST COLORS FOR YOUR DIRECT MAILWHAT IS DIRECT MAIL ADVERTISINGWHAT IS DIRECT MAIL SERVICESBEST PAINT FOR MAILBOXESDIRECT MAIL MARKETING POSTCARDSDIRECT MAIL POSTCARDSWHAT IS DIRECT MAILCAMPAIGN
Think about the last time a direct mail piece caught your attention. What colors were used for the piece? There is a good chance that the color scheme was not only visually pleasing, but it was also able to evoke a certain feeling that you closely related to PUBLISHING | BALLANTINE Strategic Consulting. The publishing industry is a competitive space to be in. That where Ballantine comes in! We will align your tone and voice across all channels with a strategic objective to increase brand awareness & consistency.We understand the importance of eye catching ads and creative copy to make our business stand out among the rest. THE HISTORY OF BALLANTINE Join Our Newsletter for Weekly Marketing Tips and Industry NewsMEET THE TEAM
Meet The Team. Established in 1966. Established in 1966. Questions? Call us today! (973) 305-1500. (973) 305-1500. BALANCING QUALITY, SPEED, AND COST WITH ADVANCES IN Introduction. Despite the advances in online and digital marketing, traditional printed media is still a critical part of many marketing strategies. High quality printed media with an attractive look and a clear message is the centerpiece of direct mail marketing advances.. While a piece may have a compelling message and call to action, it is likely to be overlooked or discarded if the THE ULTIMATE DIGITAL MARKETING GUIDE FOR SAAS COMPANIES The Software as a Service (SaaS) industry is a niche yet competitive market, and a targeted inbound marketing strategy is a proven way to help your company stand out from the crowd. 4 TYPES OF SPECIALTY PRINTING FOR PRINT MARKETING 4 Examples of Specialty Printing Types: 1. UV Coating. UV coatings can be applied over the entire direct mail piece or over specific areas, referred to as spot UV, by using a custom screen or plate to make elements of the piece stand out for immediate recognition by consumers. UV coatings can be done both in-line, on a UV press, oroffline by
CMYK, RGB & PANTONE FOR PRINT MARKETING Ballantine explains the difference between RGB, CMYK & Pantone print marketing colors. Read our blog to learn the print marketing color importance of rgb color for printing and cmyk color for printing. From cmyk to rgb, the colors and ink you choose impact your marketingsuccess.
ULTIMATE GUIDE TO AN EFFECTIVE POSTCARD MARKETING CAMPAIGN Effective postcard marketing campaigns must provide measurable results, accountability and data that companies can use in future marketing campaigns to be successful. Traditional direct mail postcard marketing campaigns capture each one of these elements while working to attract the attention of consumers at the same time. HOW TO CHOOSE A COLOR PALETTE FOR YOUR BRAND No matter what industry you’re in, choosing the right color palette for your brand is a vital element of your business. Given that many business owners do not fully understand why choosing a color palette is so important, they often fail to choose the proper color schemesfor their company.
CALL TO ACTION EXAMPLES: WRITE AN EFFECTIVE CTA IN 5 STEPS However, studies (like this one from HubSpot) show that the average calls-to-action like “Submit” or “Download” just aren’t effective anymore. Brands need to carefully consider their CTAs if they want visitors to act. Below are 5 easy steps that will help you craft an effective call-to-action. 1. Communicate value. connect@ballantine.com(973) 305-1500
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A blend of direct mail and digital marketing Since 1966, we've empowered businesses to make a splash and establish a strong presence across various marketing channels. I Need Help With Direct Mail I Need Help With Digital Marketing A blend of direct mail and digital marketing Since 1966, we've empowered businesses to make a splash and establish a strong presence across various marketing channels. I Need Help With Direct Mail I Need Help With Digital MarketingWHAT WE DO
At Ballantine, our marketing specialists are seamlessly blending print and digital marketing strategies to help businesses achieve their engagement and sales goals. From responsive new websites to winning combinations of direct mail marketing services and email to effective SEO and social strategies, we’re here to direct you to the right mix of marketing solutions for your budget and business.__
DIRECT MAIL
We specialize in helping you get the most value out of print marketing. From small on-demand printing to large-scale direct mail campaigns, we have all your direct mail printingneeds
covered.
Learn More
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DIGITAL MARKETING
We create custom solutions around your digital marketinggoals &
budget. Whether you’re looking to get more website traffic, content that converts, or more social media engagement, we can help.Learn More
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DESIGN & DEVELOPMENT We use branding, design & content to drive better creative marketing results for your business. Whether you need direct mail creative, a new
brand identity or a responsive website, you can rely on us.Learn More
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OUR WORK
Check out some of the print and digital work we've done for clients.CYSVIEW
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ALTECH ELECTRONICS
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DOLLAR SHAVE CLUB
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INFINITE THERAPY SOLUTIONSView Project
INTERNATIONAL CONGRESS OF ORAL IMPLANTOLOGISTSView Project
PURE PITA
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CLIENT TESTIMONIALS
I have been working with Ballantine for over 10 years now. I highly recommend them for any marketing needs no matter how big or small.AMY CARICHNER
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We have worked with Ballantine for our clients direct mail needs for years. Ballantine is knowledgeable, trustworthy and honest and very, very good at what they do. We recommend them.ELAINE TYSON
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could not be better. I have never worked with an organization that delivered quality service and product than Ballantine! Donna Mazzola is fantastic and Matt Cote is great to work with on strategy andproject execution.
JAN BUCHANAN
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Great experience working with them. They are hands on throughout the process and very knowledgeable and responsive. Looking forward to a long and successful relationship with them.RAYMOND FLUET
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I have been using Ballantine for my SEO and digital advertising for over 2 years. My new customer inquiries have greatly increased since I have been working with them. The staff has always taken the time to work with me and update my campaign me whenever necessary. I highlyrecommend them.
MAJIK SERVICES
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I own a publishing company and a software company, and I love working with Ballantine on both print and digital initiatives and have done so for over 10 years. Even as they’ve grown, I always feel like an important client and receive great service, consultation, and product.Highly recommended.
JON PHILLIPS
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I have been working with the Ballantine team for several months. Our organization has them engaged in multiple projects including AdWords optimization and a complete campaign as well as in working on our Blog output. The experience has been excellent. We have weekly updates with the team and ad hoc calls as needed. Working with the organization is a pleasure as they are very focused on overall customer satisfaction and are open and honest in their communications. I would highly recommend utilizing the services of Ballantine.CHRIS HACKETT
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Ballantine is simply the best. Their attention to detail and customer service is second to none. Ryan, Scott and Brooke have taken our business to the next level with their social media and on line marketing campaign. I highly recommend them to any business! Great jobBallantine !
ERIC GARCIA
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Ballantine has been a great partner, helping to manage and execute our social media program. Ryan, Scott and Brooke provide a level of customer service on par with many top tier ad agencies but with a more personal touch. I can’t recommend them highly enough.ROSS HYMAN
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Started using Ballantine for a few small print jobs in 2015. Due to the excellent service and extremely competitive prices, we now use Ballantine for all of our marketing needs (print and digital). Very easy to work with, fantastic turn around times and a great endproduct. A+++++
SIMON M
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Ballantine has become our go-to source for the printing, sorting, and mailing of direct mail packages as well as for the printing of internal documents, including forms, envelopes, and brochures. We bid out every job, and time and time again, no other vendor beats their pricing. Best of all, Ballantine is a good partner; they’re specialists in their business, have helpful resources to offer to clients, and they invest the time and expertise to understand our business and our needs–and all of this is done with professionalism and good humor. It’s a pleasure to work with the team at Ballantine, and we’re happy to recommend them and their work. Ann Meyer Abdi Chief Operating Officer Meyer and Associates Evie Task Manager, Communications Meyer and AssociatesEVIE TASK
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I’ve been working with Ballantine for the past two years and their team has been fantastic. They guide me through several direct mail projects each year and always provide top-notch, personalized service. They understand the importance of attention-to-detail and timing, and work hard (even after work hours) to make sure my projects are shining. They’re at my side every step of the way and truly care about the outcome. Even when I don’t give them the proper time needed to pull-off a campaign, they always make it happen. It’s a relief to know Matt, Donna, and Ryan always have my back, AND myfront.
MATTHEW CRAVATTA
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DION MORREALE
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MICHAEL VARDA
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Great to work with!
MICHELLE WINFREY
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Great full service printing agencyJEFF SMITH
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The team at Ballantine is collaborative, fun and great to work with!KELLY VUCOVICH
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Next Steps Marketing has worked with Ballantine for many years for a variety of clients. We like the personalized service, attention to detail, and general ‘can-do’ attitude of all the team members.MIKE POPALARDO
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Ballantine is a gold standard for digital marketing. They are professional, performance driven and readily available to discuss strategy and growth. Their entire team is a pleasure to work with and their expertise has helped our business achieve a level of exposure and sales we genuinely didn’t expect to hit this fiscal year.Thanks, Ballantine.
JEREMY BRANDT
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My team has been working with Ballentine now for a few years on printing and mailing projects. We are pretty happy with the results. They have a great team and respond in a timely manner. Their customer service is superb. They are also reasonable in pricing.ERIC GUTIERREZ
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Ryan was excellent in advising on how to properly put together a list of meta titles and descriptions for our website. I’m eager to see how our SEO improves! A wonderful company.NICHOLAS WALZ
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Ballantine took over our website for us when we were having trouble with a previous firm. They fixed our website quickly and are doing an excellent job on our SEO. They have been great to work with. We can’t say enough good things about Ryan and Greg; they always get right back to us and always meet our requests.KAREN MATTS
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Ryan and his team at Ballantine deliver superior customer service to their clients. I have been working with Ballantine for several months, and enjoy their dedication to consistent communication and workingtowards our goals.
ALYSSA M.
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I have had the good fortune and great pleasure to work with Ballantine and their terrific staff for a number of years. As a publication consultant, I have worked with them to produce outstanding results for a wide variety of my clients. No matter the size of the job, big or small, their complete focus and attention to detail for each project is superlative. And they are always suggesting new and innovative ways to reduce costs and increase results. I could not ask for more from a marketing partner. I can recommend them without hesitation, and have many times, to any company that is looking to work with the best in the business to find innovative solutions in these complicatedmarketing times.
DAVID PARKER
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The team at Ballantine is first class in terms of service and support for my company’s SEO efforts. I would highly recommend them to any company looking to improve their presence on the web,BRYAN ANDREWS
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We collaborated with Ryan and Ballantine on a project that involved making 10 animations for their client. Communication was easy and Ryan let us have direct access to their client which takes a lot of trust. They were able to take the videos we made and incorporate them into a marketing strategy for their client. We look forward to more collaborations with them.MIKE DOYLE
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Working with Ryan’s team at Ballantine Digital is like getting a chance to ride a unicorn to a picnic in the countryside and then when you get there you realize that you’re sitting at the end of a rainbow and the leprechaun gives you a pot of gold. And a puppy. Ballantine magically takes the confusion of digital marketing and turns it into news customers. Magic? Quite possibly. Worth the cost of hiring a professional? Absolutely. If your business likes to get new customers, you’ll love Ballantine Digital.CHAS STEVENS
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The team at Ballantine has been simply amazing to work with on all our digital and print projects at Sunshine Retirement Living. They go way above and beyond in making sure our projects are top notch; they always take the time to explain their work so our crew understands every detail and recommendation, and they have happily let us “test-drive” services before committing. They’re support has definitely given a Sunshine a competitive edge and we couldn’t be happier with their services.SARAH PETERS
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I was referred to Ballantine by a colleague of mine who highly recommended them for the quality of their work. Ballantine is currently working on two separate projects for me and I am impressed with their knowledge and handling of each. I am confident both projects will be a success just from what I have seen so far.EDWARD BUTTIMORE
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It has been an awesome experience working with the team at Ballantine. They take the time to understand our goals, and also add some great insights from varying perspectives in how we can adjust moving forward. Highly recommend for any company looking to expand their digital marketing efforts!MICHAEL GROSINGER
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Since our company found and selected Ballantine for all of our direct mailing needs, we have been using a Digital Store Front. It has streamlined our company’s marketing and ordering processes and saved our staff an enormous amount of time. Ballantine staff is very accessible, knowledgeable and friendly! We have now hired them on to do some of our Social Media campaigns as well. Highly recommend!CHRIS POETTE
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In my 10+ years as a client of Ballantine, I have received nothing less than quality work and service from this group and have been able to achieve substantial cost savings through their invaluable recommendations…….. Anthony Lopez Senior Promotional Manager TheEconomist
ANTHONY LOPEZ
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I’ve worked with Ballantine on direct mail and direct marketing for 25 years. They really know their stuff– true dm professionals. And they are great people. Smart, honest, and fun to work with. I’d recommend them to anyone without hesitation.GREG WOLFE
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The team at Ballantine is collaborative, fun and great to work with!KELLY VUCOVICH
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great company to work with, hope to continue to do business with themin the future.
HARRY WILLIAMS
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We have worked with Ballantine for the past few decades for both printing and digital strategy and execution. I would highly recommend them to anyone looking for a topflight thought partner, quality of craftsmanship and competitive printing. They are the real deal.RICK LIBBY
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Consistent, dependable, highly professional resource who has performed well for our clients over many years.RICHARD RICCELLI
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Fill out my Wufoo form! _ Established in 1966_ _ Established in 1966_ Questions? Call us today! (973) 305-1500(973) 305-1500
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