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ASA - ADVERTISING STANDARDS AUTHORITY The Complainant was concerned the claim Chemist Warehouse is New Zealand’s number one online pharmacy was misleading. The Advertiser defended the advertisement, stating the claim fell within the category of “obvious untruths, exaggeration, puffery or deliberate hyperbole that are unlikely to mislead” allowable under the Advertising ASA - ADVERTISING STANDARDS AUTHORITY The NZ Advertising Turnover 2020 was released on 31 March 2021. The report showed that advertising revenue across main media was $2.449 billion dollars for the 12 months ended 31 December 2020. The data in the turnover report is from television, newspapers, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema. ASA - ADVERTISING STANDARDS AUTHORITY The advertisement encourages people aged 15 to 30 to get immunised as they can be at greater risk of measles, having missed out on getting vaccinated. The advertisement states that measles is “about 8 times more contagious than COVID-19.”. The advertisement ends with thetext “Be a
ASA - ADVERTISING STANDARDS AUTHORITY The new Alcohol Advertising and Promotion Code was adopted by the ASA in December 2020. The new Alcohol Advertising and Promotion Code will be effective for new ads from 1 April 2021 and for all ads from 1 July 2021. Any existing and new alcohol advertising prior to these dates must comply with the current Code for Advertising and Promotion of Alcohol as seen below. ASA - ADVERTISING STANDARDS AUTHORITY The ASA is committed to industry training to support compliance on the identification of Influencer ad content. Expressions of interest will be used to scope demand for different forms of training and the ASA will contact you directly with information on training options thatmay fit your needs.
ASA - ADVERTISING STANDARDS AUTHORITY Guideline 1 (a) Advertisements should comply with the restriction on the sale of various gaming products and particularly age restrictions. The laws of New Zealand have various age restrictions for different gambling activities. Attention is drawn to the Racing Act 1971, Gaming and Lotteries Act 1997 and Casino Control Act 1990. ASA - ADVERTISING STANDARDS AUTHORITY Note this code only applies to advertisements first placed before 01/11/18. For all new advertisements placed from 01/11/18, the Advertising Standards Code is applicable. The Code for Advertising Food will be retired from 01/02/19. ASA - ADVERTISING STANDARDS AUTHORITY The Advertising Standards Authority (ASA) has updated the definition of Advertising and Advertisement. It now states: “Advertising and advertisement(s)” are any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any medium with the intent to influence the choice, opinion or behaviour of those to whom it is ASA - ADVERTISING STANDARDS AUTHORITY Download a PDF version of this guidance note here: Guidance Note on Advertising Health Services. Background. This guidance note has been developed by the Advertising Standards Authority (ASA) to provide advertisers of Health Services with information to help them comply with the ASA’s Therapeutic and Health Advertising Code (the Code) when making claims about their service in their ASA - ADVERTISING STANDARDS AUTHORITY This Information Service is for anyone in the advertising industry who needs to know about advertising compliance. AdHelp gives you access to the ASA’s knowledge and expertise. ASA - ADVERTISING STANDARDS AUTHORITYSEE MORE ON ASA.CO.NZ ASA - ADVERTISING STANDARDS AUTHORITY The Codes are developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. Codes are reviewed every five years or earlier if a need arises. The advertising codes consist of the Advertising Standards Code and the five sector Codes where advertisers are expected to take particular care; Alcohol ASA - ADVERTISING STANDARDS AUTHORITYSEE MORE ON ASA.CO.NZ ASA - ADVERTISING STANDARDS AUTHORITY The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, we apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. Our online complaint form can be accessed here. ASA - ADVERTISING STANDARDS AUTHORITY This Information Service is for anyone in the advertising industry who needs to know about advertising compliance. AdHelp gives you access to the ASA’s knowledge and expertise. ASA - ADVERTISING STANDARDS AUTHORITYSEE MORE ON ASA.CO.NZ ASA - ADVERTISING STANDARDS AUTHORITY The Codes are developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. Codes are reviewed every five years or earlier if a need arises. The advertising codes consist of the Advertising Standards Code and the five sector Codes where advertisers are expected to take particular care; Alcohol ASA - ADVERTISING STANDARDS AUTHORITYSEE MORE ON ASA.CO.NZ ASA - ADVERTISING STANDARDS AUTHORITY The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, we apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. Our online complaint form can be accessed here. ASA - ADVERTISING STANDARDS AUTHORITY Advertising self-regulation. Internationally, there have been self-regulatory codes and standards since the early 1920’s. In New Zealand, the Committee of Advertising Practice was established in 1973 by the Newspaper Publishers Association, the NZ Broadcasting Commission and the Accredited Advertising Agencies Association. ASA - ADVERTISING STANDARDS AUTHORITY The Complainant was concerned the claim Chemist Warehouse is New Zealand’s number one online pharmacy was misleading. The Advertiser defended the advertisement, stating the claim fell within the category of “obvious untruths, exaggeration, puffery or deliberate hyperbole that are unlikely to mislead” allowable under the Advertising ASA - ADVERTISING STANDARDS AUTHORITY Download a PDF version of this guidance note here: Guidance Note on Advocacy Advertising. This Guidance Note is to be read in conjunction with Rule 2 (e) of the Advertising Standards Code.The note is intended to provide interpretation assistance to the industry and consumers on advocacy advertising. ASA - ADVERTISING STANDARDS AUTHORITY The purpose of the Advertising Standards Code (Code) is to ensure that every advertisement is a responsible advertisement. All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising. The Principles and Rules set out in this Code are the ASA - ADVERTISING STANDARDS AUTHORITY The ASA is an industry funded organisation supporting standards in advertising. We believe our complaints process is robust and fair. It is important to be open to scrutiny and one way we do this is to publish all the decisions made by the Complaints and Appeal Boards viaour website.
ASA - ADVERTISING STANDARDS AUTHORITY The ASA is committed to industry training to support compliance on the identification of Influencer ad content. Expressions of interest will be used to scope demand for different forms of training and the ASA will contact you directly with information on training options thatmay fit your needs.
ASA - ADVERTISING STANDARDS AUTHORITY Guideline 1 (a) Advertisements should comply with the restriction on the sale of various gaming products and particularly age restrictions. The laws of New Zealand have various age restrictions for different gambling activities. Attention is drawn to the Racing Act 1971, Gaming and Lotteries Act 1997 and Casino Control Act 1990. ASA - ADVERTISING STANDARDS AUTHORITY 9th June 2020. Zombies, exhaust emissions, and political advertising were among the most controversial themes raised in advertising in 2019. In this post we detail the top 5 most complained about advertisements of 2019 and outline the Advertising Standards Complaints Board decisions. ASA - ADVERTISING STANDARDS AUTHORITY Note this code only applies to advertisements first placed before 01/11/18. For all new advertisements placed from 01/11/18, the Advertising Standards Code is applicable. The Code for Advertising Food will be retired from 01/02/19. “JASE” ” INCLUDING NOT 21/005 4 APPENDICES 1. Complaints 2. Response from Advertiser 3. Response from Media Appendix 1 COMPLAINT 1 Tower Insurance shows a driver coming to an intersection with a voice over which says ( ASA - ADVERTISING STANDARDS AUTHORITY This Information Service is for anyone in the advertising industry who needs to know about advertising compliance. AdHelp gives you access to the ASA’s knowledge and expertise. ASA - ADVERTISING STANDARDS AUTHORITY The Codes are developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. Codes are reviewed every five years or earlier if a need arises. The advertising codes consist of the Advertising Standards Code and the five sector Codes where advertisers are expected to take particular care; Alcohol ASA - ADVERTISING STANDARDS AUTHORITYSEE MORE ON ASA.CO.NZADVERTISING STANDARDS AUTHORITY CONTACTADVERTISING STANDARDS CANADAADVERTISING STANDARDS USACANADIAN CODE OF ADVERTISING STANDARDSUS ADVERTISING LAWSADVERTISING STANDARDS AUTHORITY UNITED STATES ASA - ADVERTISING STANDARDS AUTHORITY The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, we apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. Our online complaint form can be accessed here. ASA - ADVERTISING STANDARDS AUTHORITY The purpose of this Code is to ensure that advertisers maintain rigorous standards in therapeutic and health advertising. All advertising shall adhere to the laws of New Zealand and the Principles and Rules set out in this Code. The ASA Advertising Standards Code should also be consulted. Many sectors in this category have their owncodes with
ASA - ADVERTISING STANDARDS AUTHORITY This Information Service is for anyone in the advertising industry who needs to know about advertising compliance. AdHelp gives you access to the ASA’s knowledge and expertise. ASA - ADVERTISING STANDARDS AUTHORITY The Codes are developed by the ASA Codes Committee, which includes advertiser, agency, media and public representatives, and in consultation with industry and public sectors. Codes are reviewed every five years or earlier if a need arises. The advertising codes consist of the Advertising Standards Code and the five sector Codes where advertisers are expected to take particular care; Alcohol ASA - ADVERTISING STANDARDS AUTHORITYSEE MORE ON ASA.CO.NZADVERTISING STANDARDS AUTHORITY CONTACTADVERTISING STANDARDS CANADAADVERTISING STANDARDS USACANADIAN CODE OF ADVERTISING STANDARDSUS ADVERTISING LAWSADVERTISING STANDARDS AUTHORITY UNITED STATES ASA - ADVERTISING STANDARDS AUTHORITY The ASA provides a free complaints process for consumers about the content and placement of advertisements. In assessing complaints, we apply the ASA Advertising Codes. Key requirements of these codes include truthful presentation and a sense of social responsibility. Our online complaint form can be accessed here. ASA - ADVERTISING STANDARDS AUTHORITY The purpose of this Code is to ensure that advertisers maintain rigorous standards in therapeutic and health advertising. All advertising shall adhere to the laws of New Zealand and the Principles and Rules set out in this Code. The ASA Advertising Standards Code should also be consulted. Many sectors in this category have their owncodes with
ASA - ADVERTISING STANDARDS AUTHORITY The ASA is an industry funded organisation supporting standards in advertising. We believe our complaints process is robust and fair. It is important to be open to scrutiny and one way we do this is to publish all the decisions made by the Complaints and Appeal Boards viaour website.
ASA - ADVERTISING STANDARDS AUTHORITY Advertising Revenue 2020 released. The Advertising Standards Authority (ASA) today reported that advertising revenue across main media was $2.449 billion dollars for the 12 months ended 31 December 2020. The data in the turnover report is from television, newspapers, interactive media, radio, outdoor, addressed mail, unaddressed mail,and cinema.
ASA - ADVERTISING STANDARDS AUTHORITY The Advertising Standards Authority (ASA) definition of Advertising and Advertisement is as follows: “Advertising and advertisement (s)” are any message, the content of which is controlled directly or indirectly by the advertiser, expressed in any language and communicated in any medium with the intent to influence the choice,opinion or
ASA - ADVERTISING STANDARDS AUTHORITY The Complainant was concerned the claim Chemist Warehouse is New Zealand’s number one online pharmacy was misleading. The Advertiser defended the advertisement, stating the claim fell within the category of “obvious untruths, exaggeration, puffery or deliberate hyperbole that are unlikely to mislead” allowable under the Advertising ASA - ADVERTISING STANDARDS AUTHORITY The purpose of the Advertising Standards Code (Code) is to ensure that every advertisement is a responsible advertisement. All advertising must be legal, decent, honest and truthful and respect the principles of fair competition, so that the public can have confidence in advertising. The Principles and Rules set out in this Code are the ASA - ADVERTISING STANDARDS AUTHORITY About the AdHelp Information Service. This user-pays service is provided to the advertising industry to help achieve our vision of ‘Every Ad a Responsible Ad’. For anyone who has a question, concern or a lack of knowledge about advertising compliance, the AdHelp Information Service may be able to help you. ASA - ADVERTISING STANDARDS AUTHORITY Search / browse decisions . Search by Year: ASA - ADVERTISING STANDARDS AUTHORITY The NZ Advertising Turnover 2020 was released on 31 March 2021. The report showed that advertising revenue across main media was $2.449 billion dollars for the 12 months ended 31 December 2020. The data in the turnover report is from television, newspapers, interactive media, radio, outdoor, addressed mail, unaddressed mail, and cinema. ASA - ADVERTISING STANDARDS AUTHORITY All advertising shall adhere to the laws of New Zealand and the Principles and Guidelines set out in this Code. The Advertising Standards Code should also be consulted, if appropriate, along with any relevant legislation. Advertisers should also be aware of requirements of their professional codes of conduct in relation toadvertising.
ASA - ADVERTISING STANDARDS AUTHORITY Download a PDF version of this guidance note here: Guidance Note on Identification of Advertisements. Background. This Guidance Note is to help advertisers, agencies, the media, influencers (“parties” to an advertisement) and the community understand what steps should be taken to ensure advertising is clearly identified as such to its audience, as required by the Advertising Standards Code.Search
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