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2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
2021 ANA INFLUENCER MARKETING CONFERENCE, PRESENTED BY The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets.LIODICE, BOB
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key to GARM BRAND SAFETY FLOOR + SUITABILITY FRAMEWORK Category Brand Safety “Floor” Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust NEW RESEARCH REVEALS A LINK BETWEEN ORGANIZATIONAL Earlier this month, the ANA released its second research study on Marketing Organization in two years. The new Organizational Structurestudy reveals a
AUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering.CZARNECKI, MARY
Mary Czarnecki works with brand leaders to apply a customer-centric approach to increase revenue and customer impact. Market-leading brands turn to her to upskill their teams and implement effective marketing strategies. She has worked with clients across numerous industries, including healthcare, beauty, technology, finance, insurance, and consumer products. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering in-person only content, including discussion groups with2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
2021 ANA INFLUENCER MARKETING CONFERENCE, PRESENTED BY The second in a year-long series of three virtual and in-person events that cover the most important brand activation disciplines, the third annual ANA Influencer Marketing Conference, hosted virtually, will showcase creative campaigns across varying sectors and budgets.LIODICE, BOB
Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base. Bob joined the ANA as senior vice president in 1995.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key to GARM BRAND SAFETY FLOOR + SUITABILITY FRAMEWORK Category Brand Safety “Floor” Obscenity and Profanity, including language, gestures, and explicitly gory, graphic or repulsive content intended to shock and disgust NEW RESEARCH REVEALS A LINK BETWEEN ORGANIZATIONAL Earlier this month, the ANA released its second research study on Marketing Organization in two years. The new Organizational Structurestudy reveals a
AUDITING TIMELINE
6 Auditing Timeline: In-Depth Version Task 5A. Sample Auditor RFI Cover Letter Dear Candidate: This RFI (Request for Information) is being provided to you to assess the capabilities of consulting firms for a potential audit our company is considering.CZARNECKI, MARY
Mary Czarnecki works with brand leaders to apply a customer-centric approach to increase revenue and customer impact. Market-leading brands turn to her to upskill their teams and implement effective marketing strategies. She has worked with clients across numerous industries, including healthcare, beauty, technology, finance, insurance, and consumer products. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021 THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights.ANA NEWSSTAND
Marketers and agencies are struggling with how to tackle the issues that have taken on newfound urgency in the past 18 months, ranging from spurring diversity to protecting consumer privacy to cultivating talent. The various challenges are perhaps most vividly represented by the striking number of agency reviews, consolidations, and overall account changes in the past few months.SPONSORSHIP
Sponsorship across our 11 national industry conferences provides opportunities for organizations to have access to, and exposure with, ANA members and other conference attendees through exhibit spaces, coffee breaks, dinners, breakfasts, receptions, and so much more. There are two levels of sponsorship offered at national industry conferences (conference sponsor and exhibitor), as well as WELCOME FROM THEDMA.ORG Welcome from TheDMA.org Why You're Here. In May, 2018, ANA acquired the Data & Marketing Association (formerly the Direct Marketing Association). This acquisition aligned the overall strategies of both organizations under a single brand and created the largest trade association in the U.S. devoted to serving all aspects of marketing. 2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND The ANA is committed to making the 2021 ANA Masters of Marketing Conference a safe and valuable event for all attendees. To that end, we are working with our host hotel, the Rosen Shingle Creek, to provide attendees with an environment that is clean and safe, and which maintains social distancing guidelines, including a separate area for registration and appropriately distanced seating and 2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND The ANA asks you to accept cookies for performance, social media and advertising purposes. Social media and advertising cookies of third parties are used to offer you social media functionalities andpersonalized ads.
2021 ANA MASTERS OF MARKETING CONFERENCE: AN IN-PERSON AND A full refund for in-person registration will be granted, if written request for cancellation is received by email 10 or more calendar days before the conference start date or you may transfer your registration to a colleague at no additional cost.ANA PRIVACY SHIELD
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THE SECOND CITY PREVIEWS THEIR SESSION AT THE 2021 ANACLICK TO VIEW The Second City Previews Their Session at the 2021 ANA Brand Activation & Creativity Conference. Nicole Cylkowski, director of group sales and events at The Second City, offers a sneak preview of the session that the legendary improvisational comedy enterprise will lead at the 2021 ANA Brand ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
ANA TO PROBE PROGRAMMATIC MEDIA TRANSPARENCY ANA To Probe Programmatic Media Transparency Issues RFP for Comprehensive Study of Industry Waste. NEW YORK (April 29, 2021) — The ANA announced today it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
AGENCY MANAGEMENT
2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toYANG, KAISER
Kaiser is the CEO of Platypus Labs, helping organizations unlock their innovation potential so that they can outpunch the competition and drive measurable business growth. Kaiser is an ANA Faculty member who has gained client-side experience working at Fortune 500 companies. MANAGING CHANGE IN HIGH PERFORMING CREATIVE TEAMS Managing Change in High Performing Creative Teams. January 23, 2020. We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creativeleaders.
3 BRANDS SUCCESSFULLY MARKETING TO THE LGBTQ+ COMMUNITY The Mastercard brand is built around the central belief that everyone, everywhere, deserves to live a richer life and to be accepted for who they are. To be inclusive and show support to the LGBTQ+ community, Mastercard responded to North Carolina's proposed the "bathroom bill" in 2016 Mastercard with its campaign " Restroom for All ." PROGRAMMATIC NON-DISCLOSED BUYS The term in programmatic is "non-disclosed media buying" (versus "disclosed media buying"). A non-disclosed model typically refers to an arrangement where an agent and/or intermediary purchasing media on an advertiser's behalf does not disclose the actual closing/winning bid prices of media purchased, instead providing only a final price,which
ASSOCIATION OF NATIONAL ADVERTISERS Association of National Advertisers | ANA. The CMO Growth Council and ANA Growth Agenda. A 360-degree focus on driving growth for your business. View the 12-Point Growth Agenda. 2021 Influencer Marketing Conference. May 25-26: Join this virtual event showcasing creative campaigns across varying sectors and budgets. Join us for#ANAinfluencer.
ANA TO PROBE PROGRAMMATIC MEDIA TRANSPARENCY ANA To Probe Programmatic Media Transparency Issues RFP for Comprehensive Study of Industry Waste. NEW YORK (April 29, 2021) — The ANA announced today it is launching a comprehensive study of the programmatic media buying ecosystem, which it described as “riddled with material issues including thin transparency, fractured accountability, and mind-numbing complexity.”2021 B2 AWARDS
Celebrate Your Successes. Grow Your Business. For over 45 years, the B2 Awards have set the global standard for excellence in B2B. Only the B2 Awards recognize and honor B2B marketers and their marketing solution provider partners who understand that in B2B, "Effective is just the beginning." These individuals, teams, brands and companieshold
AGENCY MANAGEMENT
2021 ANA ADVERTISING FINANCIAL MANAGEMENT CONFERENCE JW Marriott Desert Ridge Resort & Spa. 5350 E Marriott Dr., Phoenix, AZ 85054. For those attending in-person, we plan on offering special extra experiences, including more intimate breakouts, round table discussions, and networking.DIXON, KISHA
As a training leader, public speaker, and culture change agent, Kisha Dixon, has seen leadership defined numerous ways over the years. With over 25 years of experience designing and facilitating behavior-based sales, coaching, and leadership solutions, Kisha's approach is refreshingly unique. She recognizes that identifying the specific rhythms in an organization’s culture is the key toYANG, KAISER
Kaiser is the CEO of Platypus Labs, helping organizations unlock their innovation potential so that they can outpunch the competition and drive measurable business growth. Kaiser is an ANA Faculty member who has gained client-side experience working at Fortune 500 companies. MANAGING CHANGE IN HIGH PERFORMING CREATIVE TEAMS Managing Change in High Performing Creative Teams. January 23, 2020. We all go through it, but we never want to talk about it. In this session, senior manager, creative services Mandy Janicki will discuss managing change in high-performing creative teams: the dos, the don'ts, and the unavoidable challenges we all must face as creativeleaders.
3 BRANDS SUCCESSFULLY MARKETING TO THE LGBTQ+ COMMUNITY The Mastercard brand is built around the central belief that everyone, everywhere, deserves to live a richer life and to be accepted for who they are. To be inclusive and show support to the LGBTQ+ community, Mastercard responded to North Carolina's proposed the "bathroom bill" in 2016 Mastercard with its campaign " Restroom for All ." PROGRAMMATIC NON-DISCLOSED BUYS The term in programmatic is "non-disclosed media buying" (versus "disclosed media buying"). A non-disclosed model typically refers to an arrangement where an agent and/or intermediary purchasing media on an advertiser's behalf does not disclose the actual closing/winning bid prices of media purchased, instead providing only a final price,which
COURSE CATALOG
Workshop Catalog. At ANA, we equip thousands of marketers every year with the skills they need to advance their careers, increase the capabilities of their teams, and enhance their brands. Each live instructor-led workshop delivers insights that address your business challenges and build your competitive advantage. INDUSTRY CONFERENCES Virtual Event (Eastern Time) October 5, 2021. 2021 ANA Masters of Marketing Conference (Hybrid Event) Orlando, FL. October 24, 2021. 2021 ANA Multicultural and Diversity Conference presented by Pandora (Hybrid Event) San Diego, CA. November 15, 2021. 2021CAREERS | ANA
Careers with the ANA. As the voice of the marketer, the ANA’s mission is to drive growth for marketing professionals, for brands and businesses, and for the industry. Our thriving, close-knit member community of more than 50,000 industry professionals from more than 1,600 domestic and international companies relies on our superiorresources
CERTIFIED ANA MARKETING PROFESSIONAL PROGRAM Combining comprehensive brand marketing strategy with customer-centric techniques and digital, data, and analytics training, the Certified ANA Marketing Professional (CAMP) program ensures that members meet the ANA standard for today’s multi-faceted marketer.FILE DELIVERY
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ANA LAUNCHES FIRST ESG BRAND INDEX ANA Launches First ESG Brand Index. New Measurement Tool Tracks Consumer Perceptions. NEW YORK (June 7, 2021) — The ANA and its Center for Brand Purpose today launched the ANA/Swayable ESG Brand Perception Index, a new measurement tool that ranks national brands according to their environmental, social and governance impact. The index is based on daily surveys of consumer opinions on the ESG THE ESG BRAND PERCEPTION INDEX The index is based on daily surveys of consumer opinions on the ESG performance of more than 430 brands and was created in partnership with Swayable, a research technology platform that specializes in providing consumer insights. KEYNOTE SESSION: THE STATE OF EMAIL MARKETING Keynote Session: The State of Email Marketing. May 6, 2021. In this video, learn how the events of 2020 have changed consumers and emailmarketing
LIODICE, BOB
Bob Liodice Chief Executive Officer. Bob Liodice is chief executive officer of the ANA. He previously served as executive vice president, responsible for member relations and business development with a primary focus on strengthening relationships with ANA member companies and broadening the membership base.CLARETTA BELLAMY
Claretta Bellamy is a multimedia journalist who graduated from Rutgers University-Newark in 2019 with a B.A. in journalism and media studies. Upon graduation, she was granted the Journalism Excellence Award byRutgers-Newark.
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_keyboard_arrow_left_ _keyboard_arrow_right_ THE CMO GROWTH COUNCIL AND ANA GROWTH AGENDA A 360-DEGREE FOCUS ON DRIVING GROWTH FOR YOUR BUSINESS. __ View the 12-Point Growth Agenda 2021 MEDIA CONFERENCE JUNE 16-18: JOIN US FOR OUR FIRST HYBRID CONFERENCE OF 2021. ATTEND EITHER VIRTUALLY OR IN-PERSON! __ Register for #ANAmediaOWN THE SPOTLIGHT
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