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across the nation.
RED LABEL'S 6-PACK BAND: THE FULL STORY Patil's team, no more than four people-strong, worked with Mindshare to put this transgender music band, called '6-Pack Band', together.The
MERCEDES-BENZ PROJECT X: IS THIS THE FACE OF THE NEW AGE A look at 'Mercedes-Benz Project X', an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND On April 23, 1985, The Coca-Cola Company (USA) also made an attempt to change its formula, but was met with widespread indignation. It was dubbed as a ‘marketing blunder’ by many. KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and PHONEPE’S LATEST IPL ADS BID ADIEU TO DIALOGUES There is a famous saying: a picture is worth a thousand words. Leading Bengaluru-based digital payments and financial services company PhonePe’s new ads take this saying a step further. VASMOL ADVERTISES SHAMPOO THAT COLOURS HAIR… The Hygienic Research Institute-owned brand has been in the business of hair products – hair colour and hair oil, for over six decades now. Founded in 1950, the company’s portfolio includes HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. LIFEBUOY EFFECTIVE AGAINST COVID-19 CORONAVIRUS IN Lifebuoy is the first soap brand to confirm its liquid hand wash and alcohol- based hand sanitiser* are over 99.9% effective against COVID-19 Coronavirus. NIELSEN’S FINDINGS ON COVID-19'S IMPACT ON INDIAN CONSUMER Nielsen has released its findings on consumer behaviour patterns in light of the recent Coronavirus pandemic that is rapidly spreadingacross the nation.
RED LABEL'S 6-PACK BAND: THE FULL STORY Patil's team, no more than four people-strong, worked with Mindshare to put this transgender music band, called '6-Pack Band', together.The
MERCEDES-BENZ PROJECT X: IS THIS THE FACE OF THE NEW AGE A look at 'Mercedes-Benz Project X', an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A CAN CREATIVITY BE MEASURED? The connect test is a litmus test and separates the good from the great, because the beauty is in the creative magnifier being deeply rooted in the brand and category truth. DABUR LAUNCHES ANU TAILAM, AYURVEDIC NASAL DROP India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop. ARE YOU SHOPPING AT THE GREAT INDIAN ONLINE CHEMIST? A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future. Innovation in the simplest sense is letting you BARBIE GOES GREEN: MATTEL ANNOUNCES DOLL LINE MADE OF 'The future of pink is green' — reads the tagline of Mattel's new range of eco-friendly dolls. Mattel has announced that it will be introducing 'Barbie Loves the Ocean' — a fashion doll line NAVIGATING THE CHALLENGES OF CREATING BRAND INFLUENCE The session’s moderator Ershad Kaleebullah, editor-in-chief, MySmartPrice.com, began with a statistic. Nearly 68 per cent of buyers research the product before buying it, and 40 per cent take AS DETTOL WINS HEARTS WITH 'WARRIOR PACKS', A LOOK AT Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos PUNITH IYER APPOINTED COO OF CANDERE BY KALYAN JEWELLERS 1 day ago · In accepting the position, Punith Iyer said, "Candere is committed to providing uncompromising quality and craftsmanship to the masses. The company has been a path-breaker in creating an onlineDIGIES - AFAQS
Read stories listed under on DIGIES. A total of 95 metals were awarded across 34 categories. Of the total wins, there were 39 gold, 28 silver and 28 bronze metals. OKCUPID BECOMES THE FIRST DATING APP IN INDIA TO LAUNCH AN 1 day ago · As the second wave of Covid-19 ebbs and life for people in India unlocks, bringing forth the changing realities of a new normal, there is a marked increase in IN10 MEDIA’S JUGGERNAUT PRODUCTIONS PARTNERS WITH NUCLEUS A strategic step towards international partnerships, IN10 Media Network’s production arm, Juggernaut Productions, has joined hands with Nucleus Media Rights, a fast-growing UK ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. DETTOL REPLACES ITS ICONIC LOGO WITH THE PICTURES OF COVID Dettol replaces its iconic logo with the pictures of Covid Protectors on 4 million packs. The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in DABUR LAUNCHES ANU TAILAM, AYURVEDIC NASAL DROP India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication LG’S DEEPAK TANEJA PASSES AWAY LG’s Deepak Taneja passes away. Share Via: He was the consumer electronic giant’s India business head of online and e-commerce.Deepak Taneja,
ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors CASE STUDY ON CRED’S SUCCESSFUL GROWTH STORY WITH IPL 2020 Source: Nielsen & BARC - Television Viewership and Advertising consumption of IPL-13 2020. CRED, founded in 2018 is the brain-child of serial entrepreneur and investor Kunal Shah (founded "THE FUTURE OF FACTUAL ENTERTAINMENT WILL GET FUELLED BY The future of factual entertainment will get fuelled by subscription, and digital will contribute to it. Many advertisers are agnostic of everything, and look at one baseline and that is the ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. DETTOL REPLACES ITS ICONIC LOGO WITH THE PICTURES OF COVID Dettol replaces its iconic logo with the pictures of Covid Protectors on 4 million packs. The 4 million #DettolSalute packs will be available on e-commerce channels and across 500,000 stores in DABUR LAUNCHES ANU TAILAM, AYURVEDIC NASAL DROP India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication LG’S DEEPAK TANEJA PASSES AWAY LG’s Deepak Taneja passes away. Share Via: He was the consumer electronic giant’s India business head of online and e-commerce.Deepak Taneja,
ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the AMERICAN RAPPER SNOOP DOGG STARS IN CORONA ADS American rapper Snoop Dogg stars in Corona ads. The 48-year-old stars in the ad, not for the Coronavirus, but for the beer brand. Snoop Dogg is one chill dude. He oozes cool and the high life WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors CASE STUDY ON CRED’S SUCCESSFUL GROWTH STORY WITH IPL 2020 Source: Nielsen & BARC - Television Viewership and Advertising consumption of IPL-13 2020. CRED, founded in 2018 is the brain-child of serial entrepreneur and investor Kunal Shah (founded "THE FUTURE OF FACTUAL ENTERTAINMENT WILL GET FUELLED BY The future of factual entertainment will get fuelled by subscription, and digital will contribute to it. Many advertisers are agnostic of everything, and look at one baseline and that is the INTERNATIONAL FMCG REPORT 2021: CONSUMER GOODS IN CRISIS International FMCG Report 2021: Consumer goods in crisis. YouGov’s new report is based on more than 18,000 interviews and offers anoverview
MEDIA PLANS CHASING PANDEMIC WAVES: A LOOK AT THE AIR Media plans chasing pandemic waves: a look at the air cooler segment. A chat with marketing heads of air cooler brands about the present day landscape – and future trends for the segment. Covid CAN CREATIVITY BE MEASURED? 1 day ago · The connect test is a litmus test and separates the good from the great, because the beauty is in the creative magnifier being deeply rooted in the brand and category truth. HOW ARE BRANDS THAT RELY ON OUTDOOR MEDIA DEALING WITH These brands are in sectors like movies, sports, entertainment and financial services. Another prolific user of the traditional hoarding advertising in the country is the OTT segment. NATURAL TO ORGANIC TO NOW, ‘PLANT BASED’: IS THIS A NEW Another brand big on ingredients like onion, coconut, aloe vera, green tea and rose is WOW Skin Science, a six-year-old company. Madhur Acharya, its head of marketing, says, “ the idea is to CUEMATH PARTNERS WITH GOOGLE FOR EDUCATION TO EMPOWER 1 day ago · Cuemath plans to expand to 5,000 plus students and more than 100 teachers by the end of this year. The digital transformation of the education sector has NAVIGATING THE CHALLENGES OF CREATING BRAND INFLUENCE The session’s moderator Ershad Kaleebullah, editor-in-chief, MySmartPrice.com, began with a statistic. Nearly 68 per cent of buyers research the product before buying it, and 40 per cent take OKCUPID BECOMES THE FIRST DATING APP IN INDIA TO LAUNCH AN 1 day ago · As the second wave of Covid-19 ebbs and life for people in India unlocks, bringing forth the changing realities of a new normal, there is a marked increase in ARE YOU SHOPPING AT THE GREAT INDIAN ONLINE CHEMIST? 1 day ago · A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future. Innovation in the simplest sense is letting you MCCANN WORLDGROUP APPOINTS SWAPNIL JAIN AS CHIEF FINANCIAL 1 day ago · McCann Worldgroup India has announced the appointment of Swapnil Jain as Chief Financial Officer from 1st June 2021. Swapnil joins MWG India from Suzlon Energy Limited where he was the CFO. ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. LIFEBUOY EFFECTIVE AGAINST COVID-19 CORONAVIRUS IN Lifebuoy is the first soap brand to confirm its liquid hand wash and alcohol- based hand sanitiser* are over 99.9% effective against COVID-19 Coronavirus. It is expected that this will also be KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors NIELSEN’S FINDINGS ON COVID-19'S IMPACT ON INDIAN CONSUMER Nielsen releases data on how Covid-19 impacts Indian consumer behaviour. At a virtual press meet, Nielsen unveiled findings related to consumer behaviour in light of PHONEPE’S LATEST IPL ADS BID ADIEU TO DIALOGUES There is a famous saying: a picture is worth a thousand words. Leading Bengaluru-based digital payments and financial services company PhonePe’s new ads take this saying a step further. HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. VASMOL ADVERTISES SHAMPOO THAT COLOURS HAIR… The brand claims that the herbal hair colouring shampoo has the goodness of Ayurprash - a mixture of herbal extracts, including Amla,Hibiscus, Methi and
RED LABEL'S 6-PACK BAND: THE FULL STORY Red Label's 6-Pack Band: The Full Story. The idea that led to HUL's award-winning, eunuch-themed campaign for Brooke Bond Red Label camefrom
MERCEDES-BENZ PROJECT X: IS THIS THE FACE OF THE NEW AGE A look at 'Mercedes-Benz Project X', an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. LIFEBUOY EFFECTIVE AGAINST COVID-19 CORONAVIRUS IN Lifebuoy is the first soap brand to confirm its liquid hand wash and alcohol- based hand sanitiser* are over 99.9% effective against COVID-19 Coronavirus. It is expected that this will also be KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors NIELSEN’S FINDINGS ON COVID-19'S IMPACT ON INDIAN CONSUMER Nielsen releases data on how Covid-19 impacts Indian consumer behaviour. At a virtual press meet, Nielsen unveiled findings related to consumer behaviour in light of PHONEPE’S LATEST IPL ADS BID ADIEU TO DIALOGUES There is a famous saying: a picture is worth a thousand words. Leading Bengaluru-based digital payments and financial services company PhonePe’s new ads take this saying a step further. HAMDARD LABORATORIES LAUNCHES ‘HAMDARD INSTANT HAND SANITIZER’ Hamdard Instant Hand Sanitizer is formulated to kill 99.9% of bacteria and viruses to protect the body. It is a rinse-free & non-sticky product that retains natural moisture on the skin. VASMOL ADVERTISES SHAMPOO THAT COLOURS HAIR… The brand claims that the herbal hair colouring shampoo has the goodness of Ayurprash - a mixture of herbal extracts, including Amla,Hibiscus, Methi and
RED LABEL'S 6-PACK BAND: THE FULL STORY Red Label's 6-Pack Band: The Full Story. The idea that led to HUL's award-winning, eunuch-themed campaign for Brooke Bond Red Label camefrom
MERCEDES-BENZ PROJECT X: IS THIS THE FACE OF THE NEW AGE A look at 'Mercedes-Benz Project X', an ad with no creative agency on its credits list. The campaign has been created by media agency MEC and online broadcast network Qyuki. The ad features A DABUR LAUNCHES ANU TAILAM, AYURVEDIC NASAL DROP India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop. AS DETTOL WINS HEARTS WITH 'WARRIOR PACKS', A LOOK AT 1 day ago · Brands like Maggi, Amazon, Coca-Cola, Ghadi and Lay’s have also eased up on brand guidelines, extending campaigns to assets like product packaging, logos BARBIE GOES GREEN: MATTEL ANNOUNCES DOLL LINE MADE OF 1 day ago · 'The future of pink is green' — reads the tagline of Mattel's new range of eco-friendly dolls. Mattel has announced that it will be introducing 'Barbie Loves the Ocean' — a fashion doll lineDIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication AMAZON PRIME VIDEO AND NETFLIX BICKER ON THE FAMILY MAN’S Manoj Bajpayee is part of Netflix’s upcoming original ‘Ray’, after starring in the second season of ‘The Family Man’ on AmazonPrime Video.
CAN CREATIVITY BE MEASURED? 1 day ago · The connect test is a litmus test and separates the good from the great, because the beauty is in the creative magnifier being deeply rooted in the brand and category truth. ARE YOU SHOPPING AT THE GREAT INDIAN ONLINE CHEMIST? 1 day ago · A look at the fledgling e-pharmacy category in India, the challenges it faces, and how its ongoing consolidation phase will shape its future. Innovation in the simplest sense is letting you OKCUPID BECOMES THE FIRST DATING APP IN INDIA TO LAUNCH AN 10 hours ago · As the second wave of Covid-19 ebbs and life for people in India unlocks, bringing forth the changing realities of a new normal, there is a marked increase in NAVIGATING THE CHALLENGES OF CREATING BRAND INFLUENCE The session’s moderator Ershad Kaleebullah, editor-in-chief, MySmartPrice.com, began with a statistic. Nearly 68 per cent of buyers research the product before buying it, and 40 per cent take PUNITH IYER APPOINTED COO OF CANDERE BY KALYAN JEWELLERS 17 hours ago · In accepting the position, Punith Iyer said, "Candere is committed to providing uncompromising quality and craftsmanship to the masses. The company has been a path-breaker in creating an online ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. WARNERMEDIA APPOINTS MELISSA LIM AS THE NEW HEAD OF 16 hours ago · WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang.DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communicationALL WEEK @ AFAQS!
Announcing CMO Week - Innovation 2021: The sharpest tool in the marketer's kit At CMO Week - 3.0, our theme is product and marketing innovation. Through in-depth discussions with brand marketing BATCHMATES SETUP FUNDRAISER FOR THE LATE RAVI GANESH Ravi Ganesh passed away recently due to covid. A fundraiser has been set up for his family on Milaap. After the sad demise of Ravi Ganesh, founder of TMber Data Consulting, earlier this month, an FILMS RELEASING DIRECTLY ON OTT ARE NOT EATING AWAY In 2020, Coolie No. 1 was released on Amazon Prime Video. This direct to OTT releases cast a shadow of doubt on the 'World TelevisionPremieres' - the
SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitors KANSAI NEROLAC LAUNCHES INDIA’S FIRST ANTI-VIRAL PAINT Kansai Nerolac Paints (KNPL), one of the leading paint companies in India has developed India’s First Anti-Viral paint - Excel Virus Guard, an interior emulsion paint with active anti-viral and “I DIDN’T WANT A MICHELIN STAR CHEF TO ENDORSE RASNA Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes. ADVERTISING, MEDIA, MARKETING, DIGITAL & AGENCIES afaqs! has been the consistent leader online when it comes to the Indian marketing, advertising and media space. It is also among the largest websites of its kind in the world. LG’S DEEPAK TANEJA PASSES AWAY LG’s Deepak Taneja passes away. Share Via: He was the consumer electronic giant’s India business head of online and e-commerce.Deepak Taneja,
DIGIES - AFAQS
Digies 2019 packs a full house. 104.8 IshqFM won Brand of the Year while Madison Media is Agency of the Year. By afaqs! news bureau. Media. afaqs!’. Digies strengthen the digital communication DABUR LAUNCHES ANU TAILAM, AYURVEDIC NASAL DROP India’s leading Science-based Ayurveda Company Dabur India Ltd today announced the expansion of its Healthcare portfolio with the launch of Dabur Anu Tailam, an Ayurvedic Nasal Drop.ALL WEEK @ AFAQS!
Announcing CMO Week - Innovation 2021: The sharpest tool in the marketer's kit At CMO Week - 3.0, our theme is product and marketing innovation. Through in-depth discussions with brand marketing BATCHMATES SETUP FUNDRAISER FOR THE LATE RAVI GANESH Ravi Ganesh passed away recently due to covid. A fundraiser has been set up for his family on Milaap. After the sad demise of Ravi Ganesh, founder of TMber Data Consulting, earlier this month, an SHAILENDRA KATYAL IS LENOVO PCSD INDIA’S MD AND SITE Lenovo, a technology major has appointed Shailendra Katyal as Managing Director, Lenovo PCSD India, and Site Leader for Lenovo Group in Indiaeffective May 1,
WHEN PEPSI CHANGES ITS FORMULA, HOW WILL THE CONSUMERS AND According to an Economic Times (ET) report, the cola giant announced that it’s changing its formulation to be less sweet and more fizzy. This move is set to place Pepsi on par with competitorsAISHWARYA RAMESH
The Szechwan chutney was first launched on e-commerce platforms and the company is actively working to generate trials among consumers with a pack that is priced at Rs 10. By Aishwarya Ramesh “I DIDN’T WANT A MICHELIN STAR CHEF TO ENDORSE RASNA Traditionally consumed as a summer beverage, Rasna’s instant fruit-based concentrates can now also be used as flavouring agents in cakes, cookies, jellies and other home-made recipes.AFAQS! MARKETPLACE
afaqs! Marketplace has been created to connect these marketers with the vast array of comm partners – traditional ad agencies, pure digital agencies, production houses, design studios, content creators and activation agencies. Plus others. ADVERTISING IN TIMES OF CORONAVIRUS Advertising in times of Coronavirus. While happenings around us inspire advertising, a timely and promising opportunity might blur the line between the dos and don'ts of the job. As the INTERVIEW WITH CMOS OF DABUR, EMAMI, L’ORÉAL AND GODREJ The unnatural situation of the pandemic and extended lockdowns has compelled FMCG brands to innovate and cater to altered consumer needs. At CMO Week, we sat down with executives from Dabur, Emami WARNERMEDIA APPOINTS MELISSA LIM AS THE NEW HEAD OF 16 hours ago · WarnerMedia has appointed Melissa Lim as the new head of content acquisitions and co-productions for its kids networks in Asia Pacific, which include POGO, Cartoon Network and Boomerang. WHEN A LETTER FROM ZOMATO’S DISTRIBUTION TEAM LANDED UP IN Framed like a long-form letter, it is written in simple language and is an example of a branded communication that puts the customers atthe centre of it.
AFTER CHAAYOS, TATA, AND DABUR, SOCIETY TEA INTRODUCES After Chaayos, Tata, and Dabur, Society Tea introduces Haldi Doodh mix. In a bid to jump on to the immunity boosting bandwagon, Society Tea, in the dairy category has introduced an 'instantWORKEX - AFAQS.COM
Read stories listed under on Workex. As part of the mandate, Enormous will be handling integrated creative duties for Workex. NAVIGATING THE CHALLENGES OF CREATING BRAND INFLUENCE 1 day ago · The session’s moderator Ershad Kaleebullah, editor-in-chief, MySmartPrice.com, began with a statistic. Nearly 68 per cent of buyers research the product before buying it, and 40 percent take
FILMS RELEASING DIRECTLY ON OTT ARE NOT EATING AWAY Digital will eat into TV in India is a popular belief that Ruchir Tiwari, cluster head- Hindi movie channels, ZEEL says the data contradicts. "World Television Premiere of Coolie No.1 on Zee RESULTS FOR 'NUCLEUS MEDIA' Read stories listed under on Nucleus Media. The production house will locally develop and produce international mini-series ‘Mark Twain inIndia’.
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By Aishwarya Ramesh
Published: 2 Jun 2021, 5:30 AM ISTPOINTS OF VIEW
WILL THE NESTLE CONTROVERSY BRING PROCESSED FOODS UNDER FRESHSCRUTINY?
Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have?By Aishwarya Ramesh
POINTS OF VIEW
WILL THE NESTLE CONTROVERSY BRING PROCESSED FOODS UNDER FRESHSCRUTINY?
Processed foods were never considered healthy, but in light of a leaked document, there is fresh scrutiny on these products. What impact will this have? By afaqs! news bureauADVERTISING
MCDONALD’S ‘BTS MEAL’ IS LIVE IN INDIA It includes 10-piece Chicken McNuggets, medium fries, coke, and sweet chili and Cajun dipping sauces. By afaqs! news bureauADVERTISING
SAMSUNG TAUNTS APPLE’S IPHONE IN THREE NEW ADS It’s for the South Korean electronics giant’s S21 Ultra 5G, whose features are compared to the iPhone 12 Pro Max. By Abid Hussain BarlaskarMARKETING
CROWDFUNDING TO QUIRKY FAQS VIDEOS: HOW XIAOMI IS WOOING INDIANS WITH ITS ROBOT VACUUM MOP The pandemic has breathed new life into this struggling consumerdurables segment.
By Aishwarya Ramesh
ADVERTISING
MANOJ BAJPAYEE APPEARS IN ADS TO PROMOTE AMAZON PRIME VIDEO ORIGINAL– THE FAMILY MAN
Bajpayee stars as Srikant Tiwari in ads for Domino’s Pizza and Coinswitch Kuber – a cryptocurrency trading platform. By afaqs! news bureauPEOPLE SPOTTING
SEBAMED'S KONARK GAUR JOINS MARICO Gaur has joined the FMCG major as business head - New FoodsAdvertisement
By afaqs! news bureauMARKETING
IT’S TIME FOR CMO WEEK 3.0: AN UNSTEADY PERIOD WHERE PRODUCT AND MARKETING INNOVATIONS WILL REIGN SUPREME Caught in a challenging reality, we will talk to CMOs about their survival strategies. By afaqs! news bureauADVERTISING
MCDONALD’S ‘BTS MEAL’ IS LIVE IN INDIA It includes 10-piece Chicken McNuggets, medium fries, coke, and sweet chili and Cajun dipping sauces. By afaqs! news bureauADVERTISING
SAMSUNG TAUNTS APPLE’S IPHONE IN THREE NEW ADS It’s for the South Korean electronics giant’s S21 Ultra 5G, whose features are compared to the iPhone 12 Pro Max. By Abid Hussain BarlaskarMARKETING
CROWDFUNDING TO QUIRKY FAQS VIDEOS: HOW XIAOMI IS WOOING INDIANS WITH ITS ROBOT VACUUM MOP The pandemic has breathed new life into this struggling consumerdurables segment.
By Aishwarya Ramesh
ADVERTISING
MANOJ BAJPAYEE APPEARS IN ADS TO PROMOTE AMAZON PRIME VIDEO ORIGINAL– THE FAMILY MAN
Bajpayee stars as Srikant Tiwari in ads for Domino’s Pizza and Coinswitch Kuber – a cryptocurrency trading platform. By afaqs! news bureauPEOPLE SPOTTING
SEBAMED'S KONARK GAUR JOINS MARICO Gaur has joined the FMCG major as business head - New Foods By afaqs! news bureauMARKETING
IT’S TIME FOR CMO WEEK 3.0: AN UNSTEADY PERIOD WHERE PRODUCT AND MARKETING INNOVATIONS WILL REIGN SUPREME Caught in a challenging reality, we will talk to CMOs about their survival strategies. MARKETING INITIATIVEMORE
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AAMIR KHAN’S NEW AVATAR EMPHASIZES ON ROAD SAFETY IN CEAT SECURADRIVE’S NEW CAMPAIGN CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on theroad.
By Abhinav Anand
*
HOWZAT INTRODUCES “BEAT THE LEGENDS” FOR MORE FUN THIS INDIAN T20LEAGUE SEASON
Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep theiraudiences engaged.
By afaqs! news bureau*
AMAZON’S NEW FESTIVE FILM CELEBRATES THE SPIRIT OF THE REAL INDIANSELLERS
In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season. By Debashish Chakraborty*
ZEE CAFÉ’S NEW SHOW ‘DANCE WITH ME’ HAS ALREADY GOT ENTHUSIASTS DONNING THEIR DANCE SHOES Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.By Abhinav Anand
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WORLD TEST CHAMPIONSHIP: IS INDIA READY TO BE CROWNED THE KING OF TESTCRICKET?
The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championshiptitle.
By Abhinav Anand
*
URBAN INDIANS LIKELY TO ADOPT AR/VR SOLUTIONS FOR RETAIL SHOPPING YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets. By afaqs! news bureau*
JSW CEMENT’S NEW TVC EMPHASIZES BUILDING STRONG COMMUNITIES AND AGREENER PLANET
With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.By Abhinav Anand
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A FIRST IN 5 YEARS, THE WORLD TELEVISION PREMIERE OF LAXMII BREAKS TVVIEWERSHIP RECORDS
World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6crore impressions.
By afaqs! news bureau*
INTERNATIONAL FMCG REPORT 2021: CONSUMER GOODS IN CRISIS YouGov’s new report is based on more than 18,000 interviews and offers an overview of changing consumer attitudes and behaviours towards consumer goods in 17 global markets. By afaqs! news bureau*
LOTTE CHOCOPIE ASSERTS ‘INDIA’S NO. 1 CHOCO PIE’ STATUS IN DELHI In one of the biggest mascot-based brand engagement drives, Lotte Choco Pie interacts with consumers using 250 Lotte Choco Pie Men across 3 days in Delhi’s prime localities and hangouts. By afaqs! news bureau*
FLIPKART GOES #FULLONFAB AND WE CAN’T HANDLE IT! The brand skillfully leveraged social media to make users guess the next best product launch…By Abhinav Anand
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HERO ISL SEASON 7 ENDS WITH HIGH VIEWERSHIP & INCREASED BRANDACTIVATIONS
The league clocked a massive reach of over 130 million with increased brand activations; surpassed the previous season in terms of TVR, TSV, social buzz and brand integrations. By Debashish Chakraborty*
THE ART OF MEME MARKETING The art of understanding the Meme culture and using Meme marketing in the most effective way possible. By afaqs! news bureau*
PRIVÉ WORLD BOX OFFICE: THE GO-TO DESTINATION TO ENJOY MUST-WATCH MOVIES FROM AROUND THE WORLD With the inception of Privé World Box Office, movie enthusiasts can now enjoy a selection of foreign language films that are easy to watch, relatable and entertaining.By Abhinav Anand
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HAATH UTHANA ZAROORI HAI – THE STORY BEHIND ADITYA BIRLA GROUP’S VIRAL WOMEN’S DAY VIDEO The video has found resonance across social media platforms and has collected lakhs of views and likes, surpassing all expectations. By afaqs! news bureau*
GONUTS: CELEBRITY COMMERCE THAT BUILDS HUMAN CONNECTION THROUGH PERSONALISED VIDEO MESSAGES, INFLUENCER MARKETING AND BRANDED CONTENT Accessing celebrities was never so easy; Gifting experiences never somemorable.
By afaqs! news bureau*
WITH THEIR IPL COVERAGE AND SUCCESSFUL BRAND INTEGRATIONS, ESPNCRICINFO BECOMES MARKETERS' PRIME CHOICE The coverage of IPL 2020 and the numerous successful brand integration throughout the course has earmarked ESPNcricinfo as one of the prime preferences of marketers and brands. By afaqs! news bureau*
HYUNDAI INDIA’S #BRAKEONSTEREOTYPES CAMPAIGN BUSTS MISCONCEPTIONS AROUND WOMEN DRIVERS #BrakeOnStereotypes campaign shows how the art of driving is gender-neutral and focuses on busting this obsolete stereotype regarding women drivers.By Abhinav Anand
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AAJ TAK CONTINUES ITS ‘NO TAMASHA & ONLY SAMACHAR’ CONVERSATION INITS NEW TVC
The humorous yet thought-provoking ad showcases the channel’s take to cover ‘actual news’ rather than spice and sensation-drivenreportage.
By Debashish Chakraborty*
“IPL BROADCAST HELPED US TAP NON-METROS AND TIER-2 CITIES, CONTRIBUTES 60-70% NOW”: SHARAT DHALL, POLICYBAZAAR The COO of the online insurance aggregator talks about the partnership with IPL, leveraging television, advertising during IPL, TG, secret recipe for campaigns and more.. By Debashish Chakraborty*
TWO IN FIVE URBAN INDIANS CONSIDER SAVING MONEY FOR HARDSHIPS A TOP FINANCIAL PRIORITY IN 2021 YouGov’s new report provides an overview of financial attitudes and habits in 17 global markets. By afaqs! news bureau*
“IPL’S EXPOSURE ON TELEVISION IS FAR MORE SUPERIOR TO OTHER MEDIUMS…” AJAY MOTWANI, ADANI WILMAR We spoke to the chief marketing officer about Fortune Foods’ expectations from the season, leveraging broadcast, advertising trends, the involvement of young brands and more. By Debashish Chakraborty*
IPL ON TV SUPERSEDES OTHER GENRES; SOV & RECALL VALUE AMONG TOPPARAMETERS
With the opportunity to establish effective communication with the critical mass, IPL on TV helps brands achieve viewership scales and share of voice (SOV) which would otherwise take 3-4 months or more toattain.
By Abhinav Anand
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IMTIAZ ALI’S HEART-WARMING SHORT FILM SHOT ON THE VIDEOGRAPHY EXPERT OPPO RENO5 PRO 5G WILL BRING OUT THE HIDDEN VIDEO CREATOR IN YOU The film was shot solely on OPPO Reno5 Pro 5G – the next generation videography phone for the everyday video creator delivering an unmatched cinematic experience. By Debashish Chakraborty*
TV AND IPL ENABLES REVIVAL OF THE ADVERTISING ECONOMY IN A PANDEMICSTRUCK INDIA
With several successful campaigns during the 2020 IPL season, marketers have successfully leveraged the power of TV and IPL to revive the advertising economy in India.By Abhinav Anand
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“WE WANTED TO TAKE MPL TO THE MASSES…AND THE IPL CAN HELP ANY BRAND BECOME A HOUSEHOLD NAME”: ABHISHEK MADHAVAN We spoke to the marketing head at Mobile Premier League (MPL) about the brand’s partnership with IPL, the role of broadcast, the involvement of young brands and more. By Debashish Chakraborty*
AMAZON’S #BOUNCINGBACKTOGETHER CAMPAIGN TALKS ABOUT RESILIENT INDIANSELLERS
With 1,35,772 sellers launching their business on Amazon after Unlock 1.0, the campaign uses bounce back dolls as a metaphor to showcase the unbeatable spirit of our sellers.By Abhinav Anand
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CIPLA’S CAMPAIGN FEATURING VIKAS KHANNA AND PARUPALLI KASHYAP BUSTS MYTHS AROUND INHALERS CIPLA’s #BerokZindagi campaign has Michelin Chef Vikas Khanna and Arjuna awardee badminton player Parupalli Kashyap educating viewers about the usage of inhalers.By Abhinav Anand
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IPL 2020 DELIVERS WELL FOR THE ONLINE FOOD ORDERING CATEGORY In addition to biggies like Swiggy & Zomato, restaurants and cloud kitchens rode high on the sporting event’s wave. By Debashish Chakraborty*
CRICKET LIVE’S PROWESS BACKED BY THEIR SUCCESS BUSTS MYTHS Cricket Live is amongst the top 5 rated shows in India with attention on ads being 37% higher attention than that on all other genres.By Abhinav Anand
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THE PATH OF BFSI SECTOR’S NEW NORMAL AND THE ROLE OF SPORTS IN ITSAID
With the new year and a new normal, the BFSI sector now has new challenges to combat and how they have leveraged sports to theiradvantage.
By Abhinav Anand
*
PHONEPE CASHES IN BIG ON THE IPL 2020 FERVOUR The co-presenting sponsor of the sporting event witnessed a spike in app matrices and leveraged the broadcast and digital mediums to release campaigns during IPL 2020. By Debashish Chakraborty*
ZEE MARATHI’S POPULAR SHOW ‘CHALA HAWA YEU DYA’ EVOKES AN EMOTIONAL RESPONSE FROM SHRI. DHANANJAY MUNDE (CABINET MINISTER FOR SOCIAL JUSTICE & SPECIAL ASSISTANCE) Zee Marathi’s popular comedy show ‘Chala Hawa Yeu Dya’, has achieved yet another significant milestone by receiving positive words of acclaim from Maharashtra’s Cabinet Minister for Social Justice & Special Assistance, Shri. Dhananjay Munde. By afaqs! news bureau*
CASE STUDY ON CRED’S SUCCESSFUL GROWTH STORY WITH IPL 2020 The platform created a national sensation with their Advertising strategy for the festive season and witnessed a jump in their appmetrics.
By Debashish Chakraborty*
INDIA’S EARLY TECH ADOPTERS ARE YOUNG, MALE AND AFFLUENT In India, specifically, early adopters skew towards the 18-34 years demographic to a greater extent than many other surveyed markets. By afaqs! news bureau*
BUSINESS STANDARD OPENS ACCESS TO ITS PREMIUM CONTENT FOR A DAY In a partnership with Red Hat, this unique initiative allowed readers to experience Business Standard’s exclusive premium content, while understanding the benefits of working with open source in a highly secure and proprietary product offered by Red Hat. By afaqs! news bureau*
AAKASH DIGITAL’S CAMPAIGN EARMARKED AS THE ‘ANTHEM OF COMEBACKS’ The ‘Success is waiting’ campaign featuring Yuvraj Singh garnered great chatter on social media and has also clocked over 30 millioncampaign views.
By Abhinav Anand
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HOW QUINTYPE'S AHEAD EMPOWERS DIGITAL PUBLISHERS TO DELIVER BETTERCONTENT EXPERIENCES
With the platform’s front-end management system - Ahead, publishers can finally take things into their own hands - putting an end to extended teams to manage one’s website. By afaqs! news bureau*
INDIAN SUPER LEAGUE: THE REASON BEHIND INDIA’S BURGEONING GROWTH INFOOTBALL
The upcoming 2020-21 season is expected to be the best ever with the hype around the first live event in India during the pandemic, Kolkata derby, global recognition and vote of confidence, and more. By Debashish Chakraborty*
HOW JUNGLEE RUMMY HAS REVOLUTIONIZED THE GAMING INDUSTRY A projected user base of more than 20 million registered gamers is giving a boost to the gaming ecosystem within the Indian economy. By afaqs! news bureau*
AAMIR KHAN’S NEW AVATAR EMPHASIZES ON ROAD SAFETY IN CEAT SECURADRIVE’S NEW CAMPAIGN CEAT’s #DontBeADummy campaign highlights the importance of choosing the best tyres for ensuring optimum safety and control while on theroad.
By Abhinav Anand
*
HOWZAT INTRODUCES “BEAT THE LEGENDS” FOR MORE FUN THIS INDIAN T20LEAGUE SEASON
Fantasy sports platforms host fantasy leagues based on live cricket matches and try to introduce new features every season to keep theiraudiences engaged.
By afaqs! news bureau*
AMAZON’S NEW FESTIVE FILM CELEBRATES THE SPIRIT OF THE REAL INDIANSELLERS
In the #TyohaarKeLiyeTaiyaar ad film, various SME sellers from across the country can be seen gearing up for the upcoming festive season. By Debashish Chakraborty*
ZEE CAFÉ’S NEW SHOW ‘DANCE WITH ME’ HAS ALREADY GOT ENTHUSIASTS DONNING THEIR DANCE SHOES Starting October 25, the dance reality show with a unique interactive experience will see the charismatic dancing sensations, Shakti-Mukti Mohan, in a sizzling avatar.By Abhinav Anand
*
WORLD TEST CHAMPIONSHIP: IS INDIA READY TO BE CROWNED THE KING OF TESTCRICKET?
The much-awaited WTC final is almost around the corner. Starting June 18th is the quest among two teams to bring home the championshiptitle.
By Abhinav Anand
*
URBAN INDIANS LIKELY TO ADOPT AR/VR SOLUTIONS FOR RETAIL SHOPPING YouGov’s new report offers an overview of impact of Covid-19 on shopping attitudes and behaviours across 17 markets. By afaqs! news bureau*
JSW CEMENT’S NEW TVC EMPHASIZES BUILDING STRONG COMMUNITIES AND AGREENER PLANET
With music by A. R. Rahman, the JSW Cement TVC urges viewers to start building a stronger tomorrow.By Abhinav Anand
*
A FIRST IN 5 YEARS, THE WORLD TELEVISION PREMIERE OF LAXMII BREAKS TVVIEWERSHIP RECORDS
World Television Premiere of Akshay Kumar starrer Laxmii on Star Gold scores a massive viewership record with 6.3 Crore viewers and 2.6crore impressions.
By afaqs! news bureau LATEST STORIES (CONTD.)Details
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