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ADVERTISER PERCEPTIONS COMMUNITY LANDING PAGE Our partnership with your peers provides our media brand and ad tech clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace. “Being a member of the Ad Pros Community with Advertiser Perceptions helps with what I call “executive isolation.”. Things in our industry are changing sofast and
DEMAND SIDE PLATFORM (DSP) REPORT Advertiser Perceptions' Demand Side Platform Report (DSP) explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impact of third-party cookie phase out. The DSP Report tracks the leading performance of leading DSPs across funnel metrics, platform, audience and insights criteria. CORONAVIRUS EFFECT ON ADVERTISING REPORT Mobile has transformed the way advertisers reach their audiences. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to the Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape. NEW REPORT: PANDEMIC BOOSTED IMPORTANCE OF BRANDED … As the pandemic and social justice movements disrupted advertising-as-usual, many sales-driven advertisers put more money into branded content and influencer marketing. They’re investing in more forms to cover more marketing objectives, according to Advertiser Perceptions’ Branded Content and Influencer Marketing Report, which shows that influencer marketing has bounced back solidly DIGITAL RETAIL ADVERTISING SET TO SOAR Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s the upshot of new research from Advertiser Perceptions, which pointsto a
IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. DEMAND SIDE PLATFORM REPORT @ 2021 Advertiser Perceptions | www.AdvertiserPerceptions.com Report contents subject to change. All names, logos, trademarks are the property of their respective owners. ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. ABOUT US - ADVERTISER PERCEPTIONS Industry Experience Counts. Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on 2021 ADVERTISER PERCEPTIONS AD PROS PAGE Easy To Join, No Commitment, Get Rewards! The Advertiser Perceptions Ad Pros Community is an exclusive membership of the most influential ad industry opinion leaders.Won’t you join us? Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technologyindustries.
ADVERTISER PERCEPTIONS COMMUNITY LANDING PAGE Our partnership with your peers provides our media brand and ad tech clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace. “Being a member of the Ad Pros Community with Advertiser Perceptions helps with what I call “executive isolation.”. Things in our industry are changing sofast and
DEMAND SIDE PLATFORM (DSP) REPORT Advertiser Perceptions' Demand Side Platform Report (DSP) explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impact of third-party cookie phase out. The DSP Report tracks the leading performance of leading DSPs across funnel metrics, platform, audience and insights criteria. CORONAVIRUS EFFECT ON ADVERTISING REPORT Mobile has transformed the way advertisers reach their audiences. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to the Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape. NEW REPORT: PANDEMIC BOOSTED IMPORTANCE OF BRANDED … As the pandemic and social justice movements disrupted advertising-as-usual, many sales-driven advertisers put more money into branded content and influencer marketing. They’re investing in more forms to cover more marketing objectives, according to Advertiser Perceptions’ Branded Content and Influencer Marketing Report, which shows that influencer marketing has bounced back solidly DIGITAL RETAIL ADVERTISING SET TO SOAR Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s the upshot of new research from Advertiser Perceptions, which pointsto a
IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. DEMAND SIDE PLATFORM REPORT @ 2021 Advertiser Perceptions | www.AdvertiserPerceptions.com Report contents subject to change. All names, logos, trademarks are the property of their respective owners.NEWS & EVENTS
The main challenges for advertisers are data security, cost and targeting. Data security worries 48% of advertisers, while 42% aren’t satisfied with targeting capability and 38% take issue with the cost. “Retail advertisers are principally frustrated with not being able to tell where their customers and prospects are on theirdecision
RESEARCH FOR MEDIA SELLERS AND AD TECH Get a Reality Check of Your Brand. We’ve been uncovering what advertisers think for nearly 20 years. And over that time, the advertising landscape has changed dramatically – the rise of the internet, the emergence of smartphone dominance, programmaticadvertising and
CONTACT US - ADVERTISER PERCEPTIONS Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with CORONAVIRUS EFFECT ON ADVERTISING REPORT Mobile has transformed the way advertisers reach their audiences. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to the Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape. DEMAND SIDE PLATFORM (DSP) REPORT Advertiser Perceptions' Demand Side Platform Report (DSP) explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impact of third-party cookie phase out. The DSP Report tracks the leading performance of leading DSPs across funnel metrics, platform, audience and insights criteria. UPFRONT / NEWFRONT IMPACT REPORT The Upfront / NewFront Impact Report continues to track Upfront investment, presentation attendance and advertiser perceptions of those presentations in addition to advertiser attitudes toward the future of the Upfronts, quality of virtual events vs. in person and the preferred event calendar moving forward. PROPRIETARY CLIENT RESEARCH Advertiser Perceptions is the leader in conducting custom and proprietary advertiser research. With access around the world, we develop and conduct studies for clients needing advertiser insight. We deliver the expertise and guidance necessary for effectively conducting turnkey custom and proprietary advertiser research on behalf of clients, where they may gain access to insights through a ADVERTISER INTELLIGENCE REPORT The Advertiser Intelligence Report provides media sellers and ad tech companies with the confidence to make better sales and marketing decisions, driving greater revenue and improved client satisfaction. A yearly subscription, which includes quantitative (survey) and qualitative (interviews) research is designed to help solve client business problems, deliver actionable insights frequently and IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. PODCAST MARKET REPORT The growing importance of podcasts within the advertising industry cannot be ignored. With numerous streaming platforms, rapidly evolving audio advertising technology, and an ever-expanding collection of content, there is a need for relevant information and effective sales strategies. The Podcast Advertising Market Report assesses the unique role of podcasts in the marketplace and provides ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. ABOUT US - ADVERTISER PERCEPTIONS Industry Experience Counts. Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on AP BLOG - ADVERTISER PERCEPTIONS Digital Retail Advertising Set To Soar. May 19, 2021. Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. 2021 ADVERTISER PERCEPTIONS AD PROS PAGE Easy To Join, No Commitment, Get Rewards! The Advertiser Perceptions Ad Pros Community is an exclusive membership of the most influential ad industry opinion leaders.Won’t you join us? Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technologyindustries.
ADVERTISER PERCEPTIONS COMMUNITY LANDING PAGE Our partnership with your peers provides our media brand and ad tech clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace. “Being a member of the Ad Pros Community with Advertiser Perceptions helps with what I call “executive isolation.”. Things in our industry are changing sofast and
2021 JUMPSTART
Advertiser Intelligence Report News TV Category H2 2019 3 TODAY’S AGENDA Momentum around key media types and channels built during the pandemic will continue into 2021, with momentum likely to IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. ABOUT US - ADVERTISER PERCEPTIONS Industry Experience Counts. Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on AP BLOG - ADVERTISER PERCEPTIONS Digital Retail Advertising Set To Soar. May 19, 2021. Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. 2021 ADVERTISER PERCEPTIONS AD PROS PAGE Easy To Join, No Commitment, Get Rewards! The Advertiser Perceptions Ad Pros Community is an exclusive membership of the most influential ad industry opinion leaders.Won’t you join us? Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technologyindustries.
ADVERTISER PERCEPTIONS COMMUNITY LANDING PAGE Our partnership with your peers provides our media brand and ad tech clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace. “Being a member of the Ad Pros Community with Advertiser Perceptions helps with what I call “executive isolation.”. Things in our industry are changing sofast and
2021 JUMPSTART
Advertiser Intelligence Report News TV Category H2 2019 3 TODAY’S AGENDA Momentum around key media types and channels built during the pandemic will continue into 2021, with momentum likely to IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. DEMAND SIDE PLATFORM REPORT @ 2021 Advertiser Perceptions | www.AdvertiserPerceptions.com Report contents subject to change. All names, logos, trademarks are the property of their respective owners. PODCAST ADVERTISING MARKET REPORT Advertiser Perceptions is the global leader in researchbased business intelligence for the advertising, - marketing, and ad technologyindustries.
ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertising Research & Business Intelligence - Advertiser RESEARCH FOR MEDIA SELLERS AND AD TECH Get a Reality Check of Your Brand. We’ve been uncovering what advertisers think for nearly 20 years. And over that time, the advertising landscape has changed dramatically – the rise of the internet, the emergence of smartphone dominance, programmaticadvertising and
DEMAND SIDE PLATFORM (DSP) REPORT Advertiser Perceptions' Demand Side Platform Report (DSP) explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impact of third-party cookie phase out. The DSP Report tracks the leading performance of leading DSPs across funnel metrics, platform, audience and insights criteria.AP WEBINARS
Measurement is the undergirding of the advertising ecosystem. As advertising campaigns become more fluid across media and more automated in their execution, it is essential to understand what signals advertisers are using to determine the success of their efforts and which partners are helping them achieve success.SWEEPSTAKES RULES
OFFICIAL SWEEPSTAKES RULES NO PURCHASE IS NECESSARY TO ENTER OR WIN. A PURCHASE WILL NOT INCREASE YOUR CHANCES OF WINNING. ALL FEDERAL, STATE, LOCAL, AND MUNICIPAL LAWS AND REGULATIONS APPLY. VOID WHERE PROHIBITED. Eligibility: Advertiser Perceptions Respondent Sweepstakes (the Sweepstakes) is open to legal residents of the fifty (50) UnitedStates and the
IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. DIGITAL RETAIL ADVERTISING SET TO SOAR Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s the upshot of new research from Advertiser Perceptions, which pointsto a
2021 JUMPSTART
Advertiser Intelligence Report News TV Category H2 2019 3 TODAY’S AGENDA Momentum around key media types and channels built during the pandemic will continue into 2021, with momentum likely toSARAH BOLTON
1120 Avenue of the Americas 4th Floor New York, NY 10036 Phone: 212-626-6683 Fax: 212-626-6724 AMAZON AND GOOGLE HOLD LEAD AS DEMAND SIDE PLATFORMS (DSPS Advertiser Perceptions report finds other platforms face a differentiation challenge. NEW YORK, NY (November 27, 2017) – Most advertisers are accelerating or prioritizing programmatic buying as the benefits of improved targeting, data, time and cost efficiencies outweigh prevalent concerns over fraud, brand safety and verification, according to a new DSP Report from Advertiser Perceptions ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertiser Perceptions Advanced TV Has Reached Critical Mass Driven Mainly by Audience Targeting ADVERTISERS ARE ALREADY MAKING ASIGNIFICANT
ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. ABOUT US - ADVERTISER PERCEPTIONS Industry Experience Counts. Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on RESEARCH FOR MEDIA SELLERS AND AD TECH Get a Reality Check of Your Brand. We’ve been uncovering what advertisers think for nearly 20 years. And over that time, the advertising landscape has changed dramatically – the rise of the internet, the emergence of smartphone dominance, programmaticadvertising and
2021 ADVERTISER PERCEPTIONS AD PROS PAGE Easy To Join, No Commitment, Get Rewards! The Advertiser Perceptions Ad Pros Community is an exclusive membership of the most influential ad industry opinion leaders.Won’t you join us? Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technologyindustries.
ADVERTISER PERCEPTIONS COMMUNITY LANDING PAGE Our partnership with your peers provides our media brand and ad tech clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace. “Being a member of the Ad Pros Community with Advertiser Perceptions helps with what I call “executive isolation.”. Things in our industry are changing sofast and
CORONAVIRUS EFFECT ON ADVERTISING REPORT Mobile has transformed the way advertisers reach their audiences. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to the Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape. UPFRONT / NEWFRONT IMPACT REPORT The Upfront / NewFront Impact Report continues to track Upfront investment, presentation attendance and advertiser perceptions of those presentations in addition to advertiser attitudes toward the future of the Upfronts, quality of virtual events vs. in person and the preferred event calendar moving forward. PROPRIETARY CLIENT RESEARCH Advertiser Perceptions is the leader in conducting custom and proprietary advertiser research. With access around the world, we develop and conduct studies for clients needing advertiser insight. We deliver the expertise and guidance necessary for effectively conducting turnkey custom and proprietary advertiser research on behalf of clients, where they may gain access to insights through a DEMAND SIDE PLATFORM REPORT @ 2021 Advertiser Perceptions | www.AdvertiserPerceptions.com Report contents subject to change. All names, logos, trademarks are the property of their respective owners. AMAZON AND GOOGLE HOLD LEAD AS DEMAND SIDE PLATFORMS (DSPS Advertiser Perceptions report finds other platforms face a differentiation challenge. NEW YORK, NY (November 27, 2017) – Most advertisers are accelerating or prioritizing programmatic buying as the benefits of improved targeting, data, time and cost efficiencies outweigh prevalent concerns over fraud, brand safety and verification, according to a new DSP Report from Advertiser Perceptions ADVERTISING RESEARCH & BUSINESS INTELLIGENCE Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. ABOUT US - ADVERTISER PERCEPTIONS Industry Experience Counts. Founded in 2002 by Ken Pearl and Randy Cohen, Advertiser Perceptions is the leader in data-driven business intelligence for the advertising industry. Together they have assembled a driven team of industry professionals with hands-on RESEARCH FOR MEDIA SELLERS AND AD TECH Get a Reality Check of Your Brand. We’ve been uncovering what advertisers think for nearly 20 years. And over that time, the advertising landscape has changed dramatically – the rise of the internet, the emergence of smartphone dominance, programmaticadvertising and
2021 ADVERTISER PERCEPTIONS AD PROS PAGE Easy To Join, No Commitment, Get Rewards! The Advertiser Perceptions Ad Pros Community is an exclusive membership of the most influential ad industry opinion leaders.Won’t you join us? Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technologyindustries.
ADVERTISER PERCEPTIONS COMMUNITY LANDING PAGE Our partnership with your peers provides our media brand and ad tech clients with a unique, proprietary, 360-degree, unvarnished look at the overall advertising marketplace. “Being a member of the Ad Pros Community with Advertiser Perceptions helps with what I call “executive isolation.”. Things in our industry are changing sofast and
CORONAVIRUS EFFECT ON ADVERTISING REPORT Mobile has transformed the way advertisers reach their audiences. Advertiser Perceptions analyzes this dynamic and fast-moving environment with an in-depth study of advertiser opinions and plans for mobile advertising. Subscribers to the Mobile Advertising Report will gain a very current perspective of how advertisers think mobile is reshaping the advertising landscape. UPFRONT / NEWFRONT IMPACT REPORT The Upfront / NewFront Impact Report continues to track Upfront investment, presentation attendance and advertiser perceptions of those presentations in addition to advertiser attitudes toward the future of the Upfronts, quality of virtual events vs. in person and the preferred event calendar moving forward. PROPRIETARY CLIENT RESEARCH Advertiser Perceptions is the leader in conducting custom and proprietary advertiser research. With access around the world, we develop and conduct studies for clients needing advertiser insight. We deliver the expertise and guidance necessary for effectively conducting turnkey custom and proprietary advertiser research on behalf of clients, where they may gain access to insights through a DEMAND SIDE PLATFORM REPORT @ 2021 Advertiser Perceptions | www.AdvertiserPerceptions.com Report contents subject to change. All names, logos, trademarks are the property of their respective owners. AMAZON AND GOOGLE HOLD LEAD AS DEMAND SIDE PLATFORMS (DSPS Advertiser Perceptions report finds other platforms face a differentiation challenge. NEW YORK, NY (November 27, 2017) – Most advertisers are accelerating or prioritizing programmatic buying as the benefits of improved targeting, data, time and cost efficiencies outweigh prevalent concerns over fraud, brand safety and verification, according to a new DSP Report from Advertiser Perceptions CONTACT US - ADVERTISER PERCEPTIONS Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with PROPRIETARY CLIENT RESEARCH Advertiser Perceptions is the leader in conducting custom and proprietary advertiser research. With access around the world, we develop and conduct studies for clients needing advertiser insight. We deliver the expertise and guidance necessary for effectively conducting turnkey custom and proprietary advertiser research on behalf of clients, where they may gain access to insights through a DEMAND SIDE PLATFORM (DSP) REPORT Advertiser Perceptions' Demand Side Platform Report (DSP) explores the marketplace dynamics impacting programmatic buying, including self-serve vs. managed service allocations and the impact of third-party cookie phase out. The DSP Report tracks the leading performance of leading DSPs across funnel metrics, platform, audience and insights criteria.AP WEBINARS
Measurement is the undergirding of the advertising ecosystem. As advertising campaigns become more fluid across media and more automated in their execution, it is essential to understand what signals advertisers are using to determine the success of their efforts and which partners are helping them achieve success. ADVERTISER INTELLIGENCE REPORT The Advertiser Intelligence Report provides media sellers and ad tech companies with the confidence to make better sales and marketing decisions, driving greater revenue and improved client satisfaction. A yearly subscription, which includes quantitative (survey) and qualitative (interviews) research is designed to help solve client business problems, deliver actionable insights frequently and IDENTITY RESOLUTION REPORT All arrows in marketing today point toward audience, or customer and prospect identity resolution as the ultimate destination. Our Identity Resolution Report studies software or technology that combines consumer identifiers into a single, persistent identity graph that can then be used to holistically identify consumers across various channels, devices and online-to-offline domains. CTV KEEPS TV NETWORKS A PRIORITY IN EXPANDING VIDEO CTV Keeps TV Networks a Priority in Expanding Video Landscape. Feb 24, 2021. Think streaming networks will displace TV giants? Think again. New research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. PROGRAMMATIC INTELLIGENCE REPORT Programmatic Intelligence Report. The digital advertising ecosystem continues to fragment as innovative technology firms find new ways to create and add value. Each company and innovation that is developed adds another layer of complexity and with it another potential point of confusion for marketers, their agencies and publishers alike. AMAZON PULLS AHEAD IN LATEST ADVERTISER PERCEPTIONS DSP Based on interviews with 483 advertisers in July, the new DSP Report from Advertiser Perceptions shows Amazon pulling ahead in usage, with 41% of advertisers using the Amazon Advertising Platform, while 35% use Doubleclick Bid Manager and 26% use The Trade Desk. AAP and DBM were tied at 38% in January, while TTD has risen from 18% since then. WHAT AGENCIES AND MARKETERS WANT FROM A DSP What Agencies and Marketers Want From a DSP. Jul 9, 2018. According to our latest research, digital ad spending continues to shift from direct to publishers and toward programmatic. In the fourth wave of our annual DSP Report, advertisers now expect to spend over 50% of their budgets via programmatic channels.* Home
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DIGITAL RETAIL ADVERTISING SET TO SOARMay 19, 2021
Advertiser Perceptions finds spending increasing and expanding across media types. More than half of advertisers have increased their spending on digital retail ads during the pandemic, and most of the rest expect to bounce back in the second half of the year. That’s...read more
GAIN CONFIDENCE IN EVERY BUSINESS DECISION YOU MAKE Advertiser Perceptions is the global leader in research-based business intelligence for the advertising, marketing, and ad technology industries. Our expert staff delivers an unbiased, research-based view of the advertising market with analysis and solutions tailored to your specific KPIs and business objectives. These insights provide you with the confidence to make the very best organizational, sales, and / or marketing decisions, driving greater revenue and increased clientsatisfaction.
WE HELP CLIENTS PREDICT THE FUTURE By leveraging our ongoing advertising research and trend analysis – and combining the science of data-driven insights with expert guidance and direction – we help clients plan effectively for the future. We uncover up-to-the-minute media buyer perceptions, habits, and trends – analyze it, process it, and put it into words that are compatible with a client’s vocabulary. We then apply the results to an actionable plan that helps drive continuous revenue improvement and organizational efficiency. > “Advertiser Perceptions has offered us the ability to get some > real feedback and insights through an impartial third party source. > Direct one-to-one feedback is always valuable. But getting that kind > of feedback is not always easy or practical or always objective. The > Advertiser Perceptions reports give us actionable insights to act on > to improve our customer service and to offer more value to our > agency and client partners.”>
> _Mel Berning, President, A&E Television Networks_ Contact us today to check the status / health of your brand, and find out how our data-driven insights can help you achieve greater businesssuccess.
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CALL US WHEN YOU NEED ANSWERS The main goal of our advertising research and reporting is to instill the confidence to make better decisions – driving greater revenue and improved client satisfaction. Our quantitative and qualitative advertising research is designed to help solve your most pressing business problems by frequently delivering actionable insights and helping implement tangible recommendations from our respected roster of Ad Industry Experts. The benefits to working with Advertiser Perceptions include: OUR STUDIES REFLECT THE WAY ADVERTISING IS ACTUALLY BOUGHT AND SOLD * Conversations with agencies and marketers about the process of buying media inform the creation of our research strategies. Surveys mimic the ad buying/RFP process and in turn, the insights derived better inform our clients. OUR RESEARCH FOCUSES ONLY ON THE BUYERS THAT MATTER TO YOUR BUSINESS * We speak with exactly the buyers you want to hear from – providing insights with a greater level of nuance and detail. OUR THOROUGH EVALUATIONS PIT YOUR BRAND AGAINST A TRUE COMPETITIVE SET * Monitoring the Duopoly/Triopoly is extremely important but not every brand _directly_ competes with these brands for media dollars. SERVING THE INDUSTRY’S TOP BRANDS We help advertising, marketing and ad technology clients differentiate their services and align their messaging in a crowded marketplace. Our ad industry experts interpret market perceptions of a brand and provide guidance to create a unique and compelling market position. We assist legacy media clients with adjusting their sales and marketing approach to remain competitive with emerging tech and data driven providers. And we work with ad tech companies to assess their services, uncover issues like advertiser usability, and measurementefficiencies.
A CUSTOMIZED SOLUTION JUST FOR YOU Clients need context regarding what matters to customers and why – so they can deliver a solution that the advertiser ecosystem cares about. We provide an ongoing, seamless, partnership with clients driving an ongoing illumination of the marketplace. Our solutions are curated and customized for each constituency within a client’s organization – making certain that we’re providing information, insights, and analysis that addresses their specific needs.LATEST PRESS
* Here’s Where US Marketers Plan to Increase Mobile Ad Spending * Upfront TV and Digital Video 2021 * Strategies And Opportunities For A Cookieless World * Infographic: The Best CMOs Are Visionary Communicators * Creators are Becoming a Serious Business for Brands CONTACT US FOR A NO-OBLIGATION CONSULTATION We invite you to contact us to see how we can help you evaluate the status and health of your brand. Or for more information about our reports and services, please contact us at 212-626-6683 or info@AdvertiserPerceptions.com.Contact Us
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