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industry.
OUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atPRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
HOW HIGHER EDUCATION MARKETERS ARE ADAPTING THEIR TACTICS For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to simply compete in today’s world, and even more soPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
OUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atPRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
HOW HIGHER EDUCATION MARKETERS ARE ADAPTING THEIR TACTICS For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to simply compete in today’s world, and even more soPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming fromTERMS OF USE
ADMEDO LIMITED, a company registered in England and Wales under company number 08136680, whose registered office is at High Holborn House, 52-54 High Holborn, 1st Floor, London, WC1V 6RL, UK herein after referred to as ‘Admedo’ or ‘We’ set out the following terms and conditions upon which Admedo offers an Admedo Subscriber a licence to use the Admedo Services via the Admedo Platform PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
HOW TO DELIVER ENGAGING CONTENT IN 6 STEPS Continuously test, analyse and optimise to enhance performance and improve ad experiences for your audience. 5. PROGRAMMATIC NATIVE. Native, also known as sponsored content, is fast becoming the medium of choice for many advertisers when it comes to reaching audiences from a brand uplift perspective. IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
PROGRAMMATIC JARGON BUSTER GUIDE The online advertising industry is full of acronyms and technical terms that many busy marketers aren’t familiar with. At Admedo, we believe in making programmatic accessible to all, so if you’re new to the industry, here are some of the key terms and concepts defined. Glossary of Industry Terminology Confused by some of the terms used in online advertising? Don’t worry - here are somePRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from HOW HIGHER EDUCATION MARKETERS ARE ADAPTING THEIR TACTICS For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to simply compete in today’s world, and even more so THE MOMENT OF INFLECTION AT THE INDIE SUMMIT 2017 Last week Admedo attended and spoke at The Indie Summit, a large scale global two-day conference for independent agency leaders to come together to learn, share and inspire. True to The Indie Summit’s promise I did indeed leave the conference feeling inspired and motivated having listened and spoken to accomplished attendees and speakers who had travelled far and wide. They gave theirADELA BLACKFORD
Adela has worked in digital marketing across the retail, travel and B2B sectors. She lived in Spain for a year before trading in the mediterranean to work for a multi-website online retailer based in the UK which is where her marketing career began. Adela is the Marketing Manager at Admedo where she manages all elements of marketing strategy from branding, aquisition, content, PR and events. CAN HELP ALLEVIATE THE CMO’S TOP 10 PAIN POINTS INTRODUCTION Many factors were taken into account upon writing this eBook. Firstly, the role of the CMO has drastically changed from the brand keeper of the past to the beast it is today. ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atCONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
PRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
HOW A DMP CAN SUPERCHARGE YOUR PROGRAMMATIC ADVERTISING UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA CollectPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from HARNESSING FULL-FUNNEL PROGRAMMATIC According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic technologies, with programmatic ad spend surpassing £2billion this year. What has become evident is the expectation for programmatic to predominantly drive lower-funnel strategies and low-hanging fruit LEARNINGS FROM THE HIGHER EDUCATION MARKETING CONFERENCE The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers. Painting a picture of the Higher Education landscape The morning Keynote from Ann Fernandez, Director of Marketing & Communications at Bournemouth University, set the tone for the day. She explored the ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atCONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
PRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
HOW A DMP CAN SUPERCHARGE YOUR PROGRAMMATIC ADVERTISING UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA CollectPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from HARNESSING FULL-FUNNEL PROGRAMMATIC According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic technologies, with programmatic ad spend surpassing £2billion this year. What has become evident is the expectation for programmatic to predominantly drive lower-funnel strategies and low-hanging fruit LEARNINGS FROM THE HIGHER EDUCATION MARKETING CONFERENCE The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers. Painting a picture of the Higher Education landscape The morning Keynote from Ann Fernandez, Director of Marketing & Communications at Bournemouth University, set the tone for the day. She explored theCONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
HOW TO DELIVER ENGAGING CONTENT IN 6 STEPS Continuously test, analyse and optimise to enhance performance and improve ad experiences for your audience. 5. PROGRAMMATIC NATIVE. Native, also known as sponsored content, is fast becoming the medium of choice for many advertisers when it comes to reaching audiences from a brand uplift perspective. FROM BIG DATA TO DMP From Big Data to DMP. Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer. Essentially it was the holy grail to deepening our understanding of customers – their behaviour, their interests, their interaction and equally their lack of interaction. THE SECRET BEHIND A REALLY GREAT DISPLAY CAMPAIGN It is no secret that one of the most important aspects of a successful display campaign is the advertising banner itself (often referred to as ‘creative’). You can optimize and nail down your target group all you want and still not have successful results, all because your offering or creative just isn’t attractive or eye-catching enough. Because of the impact of creative on campaign HOW A DMP CAN SUPERCHARGE YOUR PROGRAMMATIC ADVERTISING UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA Collect WE'RE ON G-CLOUD DIGITAL MARKETPLACE We have been approved to supply the UK public sector with cloud hosting and cloud support services under G-Cloud 10. If you’ve never heard of G-Cloud 10, you will probably be wondering what this means, and why we’re excited by it! To help, we’ve put some typical FAQs below along with some background info. What is G-Cloud 10? The G-Cloud Framework is part of the Digital Marketplace – a IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
WHAT SIR. MARTIN SORRELL’S EXIT SIGNALS FOR THE AD Martin Sorrell’s Exit Signals for the Ad Industry. There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards. Sorrell was a significant figure in moving away from the Mad MenPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from LEARNINGS FROM THE HIGHER EDUCATION MARKETING CONFERENCE The Higher Education Marketing Conference 2018 descended on Oxford Circus, in central London last week (April 17) welcoming over one hundred and eighty higher education marketers. Painting a picture of the Higher Education landscape The morning Keynote from Ann Fernandez, Director of Marketing & Communications at Bournemouth University, set the tone for the day. She explored the ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
OUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atCONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
PRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
HOW A DMP CAN SUPERCHARGE YOUR PROGRAMMATIC ADVERTISING UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA CollectPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from HARNESSING FULL-FUNNEL PROGRAMMATIC According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic technologies, with programmatic ad spend surpassing £2billion this year. What has become evident is the expectation for programmatic to predominantly drive lower-funnel strategies and low-hanging fruit ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
OUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atCONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
PRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
HOW A DMP CAN SUPERCHARGE YOUR PROGRAMMATIC ADVERTISING UNDERSTANDING YOUR CUSTOMER Understanding your customers is key to successful marketing. A DMP (data management platform) gives you a straightforward way to control your customer data, and gain the insights you need to create more effective campaigns across all your marketing channels. The 3 most notable areas a DMP can help advertisers include: CENTRALISING DATA CollectPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from HARNESSING FULL-FUNNEL PROGRAMMATIC According to eMarketer predications, 70% of all digital display ad spend in the UK will be through programmatic pipes in 2016. Marketers are clearly turning their attention to programmatic technologies, with programmatic ad spend surpassing £2billion this year. What has become evident is the expectation for programmatic to predominantly drive lower-funnel strategies and low-hanging fruitOUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
HOW TO DELIVER ENGAGING CONTENT IN 6 STEPS Continuously test, analyse and optimise to enhance performance and improve ad experiences for your audience. 5. PROGRAMMATIC NATIVE. Native, also known as sponsored content, is fast becoming the medium of choice for many advertisers when it comes to reaching audiences from a brand uplift perspective. THE SECRET BEHIND A REALLY GREAT DISPLAY CAMPAIGN It is no secret that one of the most important aspects of a successful display campaign is the advertising banner itself (often referred to as ‘creative’). You can optimize and nail down your target group all you want and still not have successful results, all because your offering or creative just isn’t attractive or eye-catching enough. Because of the impact of creative on campaign FROM BIG DATA TO DMP From Big Data to DMP. Big Data was a term that got thrown around a lot a few years ago and up until fairly recently, it was the ultimate buzzword for the digital marketer. Essentially it was the holy grail to deepening our understanding of customers – their behaviour, their interests, their interaction and equally their lack of interaction. WE'RE ON G-CLOUD DIGITAL MARKETPLACE We have been approved to supply the UK public sector with cloud hosting and cloud support services under G-Cloud 10. If you’ve never heard of G-Cloud 10, you will probably be wondering what this means, and why we’re excited by it! To help, we’ve put some typical FAQs below along with some background info. What is G-Cloud 10? The G-Cloud Framework is part of the Digital Marketplace – a HOW TO RECRUIT AN OUTSTANDING PROGRAMMATIC TEAM We talk to Admedo's HR & Operations Manager, Anthony Dacres, about the joys and challenges of hiring programmatic talent. Anthony, tell us a bit about what got you into the adtech industry. I was previously working as an Operations Manager for a welfare-to-work scheme, getting unemployed people back into work, and moving on, I wanted a role that would be similarly rewarding IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
WHAT SIR. MARTIN SORRELL’S EXIT SIGNALS FOR THE AD Martin Sorrell’s Exit Signals for the Ad Industry. There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards. Sorrell was a significant figure in moving away from the Mad MenPRIVACY | ADMEDO
Cookie Name Purpose More Information; __cfduid: Cloudflare: The __cfduid cookie is used to override any security restrictions based on the IP address the visitor is coming from ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
OUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CONTACT US | ADMEDO
New York. US +1 843 683 2643. 555 Madison Avenue, 5th Floor, New York,NY 10022.
CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atPRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
HOW HIGHER EDUCATION MARKETERS ARE ADAPTING THEIR TACTICS For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to simply compete in today’s world, and even more so TECH INSIGHT: INTERVIEW WITH ADRIAN PEARMUND CEO OF Cablato is an innovative technology platform that significantly increases the effectiveness of digital advertising by enabling brands and agencies to personalise ad content to the specific needs and preferences of individual consumers. By making every ad served directly relevant to each targeted individual, Cablato has boostedresponse rates by
ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETINGPLATFORMBLOGKNOWLEDGE BASECAREERSCONTACTNEWS Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of thisindustry.
OUR BLOG | ADMEDO
The video market Last year, online video advertising revenue accounted for just over £1 billion, 29% of total display. When broken down by device, video took an even larger share at 36% of total display revenue, £693 million. This is unsurprising given the growth opportunity from mobile, having overtaken desktop as first screen lastyear.
CONTACT US | ADMEDO
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CAREERS | ADMEDO
What benefits does Admedo offer? As well as nights out in Central London, drinks on a Friday afternoon, and cupboards packed full of goodies (some healthy, some not), our benefits include: 50% off monthly gym membership fees at Virgin Active. Up to 50% cash back on a bike at Evans Cycles. Bonus Nectar points when you buy healthy food atPRIVACY | ADMEDO
function googleTranslateElementInit() { new google.translate.TranslateElement({pageLanguage: 'en', layout: google.translate.TranslateElement.FloatPosition.TOP_LEFT}, 'google_translate_element'); } Updated on February 27th, 2020 Hi. We’re Admedo. We want to make advertising easier for everyone. And that includes people being advertised to. Like you. Advertising is an important part of theTERMS OF USE
PROGRAMMATIC ADVERTISING 101 Programmatic Advertising 101. Programmatic advertising is a powerful, full-funnel digital marketing channel. As a marketer, you’re interested in meeting your marketing objectives and understanding how new marketing channels can help you get there. Programmatic advertising is a straightforward and measurable channel that can helpyou drive new
IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
HOW HIGHER EDUCATION MARKETERS ARE ADAPTING THEIR TACTICS For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to simply compete in today’s world, and even more so TECH INSIGHT: INTERVIEW WITH ADRIAN PEARMUND CEO OF Cablato is an innovative technology platform that significantly increases the effectiveness of digital advertising by enabling brands and agencies to personalise ad content to the specific needs and preferences of individual consumers. By making every ad served directly relevant to each targeted individual, Cablato has boostedresponse rates by
ADMEDO | THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETING Admedo is the only fully transparent Programmatic Marketing Platform on the market with all the tools needed in one UI at one cost. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. WE'RE ON G-CLOUD DIGITAL MARKETPLACE We have been approved to supply the UK public sector with cloud hosting and cloud support services under G-Cloud 10. If you’ve never heard of G-Cloud 10, you will probably be wondering what this means, and why we’re excited by it! To help, we’ve put some typical FAQs below along with some background info. What is G-Cloud 10? The G-Cloud Framework is part of the Digital Marketplace – a PROGRAMMATIC JARGON BUSTER GUIDE The online advertising industry is full of acronyms and technical terms that many busy marketers aren’t familiar with. At Admedo, we believe in making programmatic accessible to all, so if you’re new to the industry, here are some of the key terms and concepts defined. Glossary of Industry Terminology Confused by some of the terms used in online advertising? Don’t worry - here are some IT'S TIME TO COMBAT FRAUD Ad Blocking is a sideshow – it’s time to combat ad fraud. Admedo’s Managing Director, Khalill Ibrahimi, challenges the fixation on ad blocking while there is another, enduring issue to address – ad fraud. The great and the good recently came together at Advertising Week with a number of sessions focussing on ad blocking,including on
5 WAYS TO DRIVE INCREMENTAL APPLICATIONS With your Undergraduate Open Days approaching, make sure you are following-up the conversation to potential applicants. During this crucial period you can employ a number of tactics to reach your application targets: Data-driven creative According to McKinsey research, data-driven personalisation delivers five to eight times the ROI on marketing spend and lifts conversions by 10% or PROGRAMMATIC ATTRACTS GLOBAL TALENT FOR THE RECRUITMENT Admedo had the pleasure of speaking to a packed out room of recruiters the other week. Keely Williams, Head of Client Direct at Admedo and recruitment specialist discussed the role programmatic can play for recruiters looking to convey their EVP and attract global talent. The recruitment sector is faced with various external challenges. These include the impact of Brexit and HOW HIGHER EDUCATION MARKETERS ARE ADAPTING THEIR TACTICS For marketers in today’s landscape, I think it would be fair to say that with the explosion of marketing channels, you have to be all-round marketers. Brands must be present online and offline whilst ensuring the two strategies (which often operate in independent teams) are seamless as well. Essentially, your brand must be omnipresent to simply compete in today’s world, and even more so 4 REASONS WHY YOU SHOULD IMPLEMENT DYNAMIC CREATIVE 4 Reasons why you should implement Dynamic Creative in your programmatic strategy. Dynamic Creative is changing the way that ads are designed and delivered to prospecting and existing customers. Essentially it is creative that auto-generates and optimises in real-time using dynamic HTML5 rich media – across all ad formats andall devices for
WHAT SIR. MARTIN SORRELL’S EXIT SIGNALS FOR THE AD Martin Sorrell’s Exit Signals for the Ad Industry. There is no shadow of a doubt Sir Martin Sorrell has played a huge contribution in shaping the advertising industry. However, his exit from WPP, a conglomerate which embodies him is fast looking like a house of cards. Sorrell was a significant figure in moving away from the Mad Men TECH INSIGHT: INTERVIEW WITH ADRIAN PEARMUND CEO OF Cablato is an innovative technology platform that significantly increases the effectiveness of digital advertising by enabling brands and agencies to personalise ad content to the specific needs and preferences of individual consumers. By making every ad served directly relevant to each targeted individual, Cablato has boostedresponse rates by
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SIMPLIFYING PROGRAMMATIC MEDIA BUYING WITH HONESTY AND CUSTOMISATION The only unified Programmatic Marketing Platform. Built around your business with transparency at its core.See the platform
WHO ARE WE?
ADMEDO IS THE ONLY FULLY TRANSPARENT PROGRAMMATIC MARKETING PLATFORM ON THE MARKET WITH ALL THE TOOLS NEEDED IN ONE UI AT ONE COST. We don’t follow a one-size-fits-all approach, lock companies into tech stacks they don’t need or have any hidden fees. We believe that true transparency, customisation, and control are the future of this industry. That’s why we’ve designed an elegant & accessible Programmatic Marketing Platform that snaps together around your business at a fraction of the market rate cost. Our unified yet flexible marketing stack means you have everything you need in one powerful UI, from DSP and DMP ad serving capabilities to seamless drag and drop creative management. You’re free to launch data-driven programmatic campaigns in minutes and spend your marketing budget where it matters the most, on media. It’s time to shake up the industry, and ensure programmatic advertising is done the way it should be.PLATFORM
Welcome to the most elegant User Interface on the market.Request a demo
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BRAND SAFETY, FRAUD, & VIEWABILITY We work closely with our brand safety, anti-fraud, and viewability partners to ensure ads are shown in brand safe environments, and are tracked according to authentic, viewable impressions.ONLINE REACH
The Admedo platform integrates with over 30 leading ad exchanges, covering 97% of quality biddable inventory across Europe and the Americas, including desktop, mobile and video formats.DATA MANAGEMENT
Measure and understand customer behaviour with our fully-integrated Data Management Solution. Dynamically build audiences with our DMP like audience segmentation capabilities so you can gain valuable insights from your customer touch points, and use them to maximiseROI.
EASE & SIMPLICITY
Programmatic advertising doesn’t have to be complicated. With user experience and flexibility at its heart, Admedo’s beautifully elegant and easy-to-use interface helps you focus on the things thatmatter most.
INTELLIGENT TARGETING Our targeting capabilities include behavioural, demographic, contextual, geo-locational and contextual geo-locational. Powerful probabilistic modelling algorithms constantly work to improveperformance.
TRANSPARENCY & CONTROL Our fully-customisable platform gives you the control to run programmatic advertising your way, whilst transparent reporting lets you harvest uncensored insights to influence future activity. BRAND SAFETY, FRAUD, & VIEWABILITY We work closely with our brand safety, anti-fraud, and viewability partners to ensure ads are shown in brand safe environments, and are tracked according to authentic, viewable impressions.ONLINE REACH
The Admedo platform integrates with over 30 leading ad exchanges, covering 97% of quality biddable inventory across Europe and the Americas, including desktop, mobile and video formats.DATA MANAGEMENT
Measure and understand customer behaviour with our fully-integrated Data Management Solution. Dynamically build audiences with our DMP like audience segmentation capabilities so you can gain valuable insights from your customer touch points, and use them to maximiseROI.
EASE & SIMPLICITY
Programmatic advertising doesn’t have to be complicated. With user experience and flexibility at its heart, Admedo’s beautifully elegant and easy-to-use interface helps you focus on the things thatmatter most.
INTELLIGENT TARGETING Our targeting capabilities include behavioural, demographic, contextual, geo-locational and contextual geo-locational. Powerful probabilistic modelling algorithms constantly work to improveperformance.
TRANSPARENCY & CONTROL Our fully-customisable platform gives you the control to run programmatic advertising your way, whilst transparent reporting lets you harvest uncensored insights to influence future activity.Next
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SOLUTIONS
BRANDS
YOUR BUSINESS IS UNIQUE. YOUR PROGRAMMATIC SOLUTIONS SHOULD BE TOO. Stop wasting time and money on the wrong tech stack - we know your business is one of a kind. As the only fully-customisable DSP, our solutions fit snugly to your resource, strategy, and budget. Add transparent insights, and your ability to make better decisions will lead to greater efficiency and ROI.Tell me more
AGENCIES
STAND OUT FROM THE CROWD WITH THE BEST PROGRAMMATIC SOLUTION. Your agency should have a programmatic offering that’s market-leading. Get all the features, service, and professional advice needed to develop a business model that both reflects your unique programmatic positioning, and gives you leverage in a competitivemarketplace.
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PUBLISHERS
MAXIMISE ADVERTISING REVENUES, YOUR WAY. Whether it’s reducing waste, discovering the value of your data, or extending relationships with your key advertisers, we can unlock the full power of your audience and inventory with our customisablesolutions.
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BRANDS
HAVE WE GOT YOUR ATTENTION? PROGRAMMATIC TO FIT YOU Choose between a managed or self-serve solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be synched with other marketing channels, your way.EASE & SIMPLICITY
Our elegant and intuitive UI minimises wasted time and resource, so that you can focus on the things that matter most: evaluating the performance of your campaigns, and increasing your competitivepresence online.
EXTENSIVE TARGETING TOOLKIT The best in behavioural, contextual, demographic, geo-locational and geo-contextual ad targeting capabilities ensure you reach the right audience, in the right place, at the right time, and at the right price point for you.THE RIGHT MESSAGE
Whether you’re prospecting or retargeting, we make it easy to build campaigns that get the right message to your target audience, across multiple channels. Deeper real-time insights increase your understanding of who your audience are and which ads they want to see.FULL TRANSPARENCY
You want the most cost-effective solution. Admedo operates with 100% transparency, giving advertisers uncensored insights into margins, spend and performance. With direct access to this feedback, you can plan and deliver activity more effectively.WORLD-CLASS SUPPORT
Even with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you.Request a demo
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AGENCIES
HAVE WE GOT YOUR ATTENTION? PROGRAMMATIC TO FIT YOU Choose between a managed or self-serve programmatic advertising solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be fluidly synced with your other services. YOUR VERY OWN TRADING DESK We’ll help you build your own agency trading desk, so that you can independently grow margins and manage activity, your way. Our specialist support team will get you up-and-running with a toolkit that keeps your agency ahead of the curve. WHITE LABEL SOLUTION Give clients full confidence in your services and products with a white label solution that mirrors the look and feel of your agency. Customise company name, logo, pixels, colours, domain name andreporting.
EASE AND SIMPLICITY
Admedo offer agencies the most elegant and intuitive UI on the market. Saving time and energy in the platform gives you more time to plan and evaluate the ROI that you get from programmatic.MARGIN CONTROL
Agencies get full control over their advertiser and campaign margins within our platform. In the click of a button, you can dictate individual limits and apply the right settings for each of yourclients.
WORLD-CLASS SUPPORT
Even with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you.Request a demo
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PUBLISHERS
HAVE WE GOT YOUR ATTENTION? PROGRAMMATIC TO FIT YOU Choose between a managed or self-serve solution; both offer flexible levels of support, plus the ability to personalise platform features and contracts according to your requirements. With customisation, programmatic can be synchronised with other marketing channels, yourway.
EASE AND SIMPLICITY
Our elegant and intuitive UI minimises wasted time and resource. Instead, you can focus on doing the things that matter most: planning and evaluating the ROI that you get from programmatic, and building stronger relationships with your top advertisers.AUDIENCE EXTENSION
With Audience Extension, viewer profiles can be built and strategically targeted against. Sell to existing advertisers, and extend the reach of your viewers and users on sites beyond your portfolio. Reduce the cost of ad purchases, and build frequency overtime.
WHITE LABEL SOLUTION How can you nurture relationships with your top advertisers? Our white label solutions mirror the look and feel of your brand, and provide a safe environment to manage ad transactions with full control. Customise company name, logo, colours, domain name, reporting andpixels.
FULL TRANSPARENCY
You want the most cost-effective solution. Admedo operates with 100% transparency, giving publishers uncensored insight into margins, spend and performance. With direct access to this feedback, you can plan and deliver activity more effectively.WORLD-CLASS SUPPORT
Even with technology as powerful as this, you can’t forgo a team of dedicated experts to optimise, advise and provide support. Whether you need a quick setup to get things rolling, or an involved, long-term partnership, we make programmatic work for you.Request a demo
CLIENTS
Delivering programmatic insights for customers like these:Previous
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ABOUT US
WE’RE ALL ABOUT BUILDING A BETTER FUTURE FOR PROGRAMMATICADVERTISING.
Admedo was independently founded in the UK, in 2013, by online advertising experts Nick Moutter and Laura Bowen. Nick and Laura witnessed first-hand an erosion of the honesty, efficiency and profitability that programmatic promised at its inception. They wanted to build a new solution – one that was self-sufficient, frictionless, and free from conflicted interest. Now a global company, with offices in the US and Europe, and a multinational team based at our HQ in London, we’re all working towards the same goal: a simple, honest, and inclusive future for programmatic advertising. True to our British roots, we believe in the quality of products, and the integrity of people – not just hype – so we invest continually in the capabilities of our tech and the talent that builds it.MANAGEMENT TEAM
We’re led by an multinational team of industry experts, committed to transforming the digital advertising industry, and tireless in their passion to grow our business.__
NICK MOUTTER
CEO & Co Founder
NICK MOUTTER
CEO & CO FOUNDER
Adtech entrepreneur, Nick Moutter is the CEO and Co-founder of Admedo. Nick started Admedo with a goal to provide a solution that would give advertisers more control and transparency into where their ad spend really goes. Through continous innovation and placing the customer at the heart of the business, Nick instills his vision and oversees the growth of the company. Prior to setting up Admedo, Nick had experience in digital marketing and advertising, growing businesses both client side and for in-houseenvironments.
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LAURA BOWEN
COO & CO-FOUNDER
LAURA BOWEN
COO & CO-FOUNDER
Running her own creative agency at the age of 21, to co-founding a fast-growing adtech startup in 2013 is no mean feat. Laura's entrepreneurial flair and strong work ethic sees her sit at the helm of operations. Fully immersed in every aspect of the company as well as the adtech space, Laura's motivation and passion for innovation helps shape and drive forward Admedo's strategy.__
MARCO SANTOS
CTO
MARCO SANTOS
CTO
As CTO, Marco leads the product development of our industry-leading solutions and our engineering teams. A technology veteran of 20 years, Marco’s experience ranges from software development, architecture and leadership, to consultancy and tech evangelism. A significant part of that time has been focused on online advertising, including senior technology positions in Search Marketing, and both buy and sell-side of digital media.__
GLENN DALE
Head of Product
GLENN DALE
HEAD OF PRODUCT
With 15+ years experience, Glenn has developed a broad and unique range of experiences across both software engineering and product disciplines spanning mobile, product creation, delivery at scale, B2B sales, communications and marketing. As Head of Product at Admedo, Glenn takes a hands on approach strategically leading the product roadmap and identifying technology benefits for the business and our customers.__
CAROLINA VIDRASCU
Finance Director
CAROLINA VIDRASCU
FINANCE DIRECTOR
Carolina has responsibility for Admedo’s financial function, including financial and commercial planning and analysis. A CIMA-qualified accountant with experience across the financial discipline, Carolina has a passion for streamlining business processes and driving efficiency. Prior to joining Admedo, she held senior financial roles in both the marketing and publishing sectors, with brands such as more2.__
GUY ABBOTT
Head of Enterprise
GUY ABBOTT
HEAD OF ENTERPRISE
Guy has over 20 years experience in the international broadcast and media sectors including time at ITV & CNN International amongst other startups too. His consultative approach is focused on developing custom digital solutions for Admedo's largest Enterprise clients from concept through to activation. Part of the senior management team, Guy's innovation and natural problem solving is a critical attribute needed for Admedo's continuing success. Despite everything, he does try to do it all with a smile on his face!__
PRESTON KETCHUM
EVP of Admedo AmericasPRESTON KETCHUM
EVP OF ADMEDO AMERICAS Preston Ketchum, EVP of Admedo Americas, moved from NYC to Denver as the next step in Admedo’s expansion throughout the US. He proceeds to further conversations with boutique agencies and brands seeking transparency and control from their programmatic platform. Having experienced both agency and direct side of programmatic, he is passionate about creating fast paced and customised client solutions.BOARD & ADVISORS
We’re supported by an experienced board of directors and advisors who share our passion for greater honesty and fewer barriers in programmatic advertising.*
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