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strategies.
ABOUT OUR COLUMBUS DIGITAL MARKETING AGENCY Today, we are a team of 30+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, and content development. Adept has been named Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency PostOUR CLIENTS
We Are Ohio’s Growth Partner. While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic— we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results.JOIN OUR TEAM
At Adept, we’re looking for pragmatic thinkers, innovators, and specialists in their own craft. Devoted learners and honest constructive critics. Storytellers, strategists, and client advocates. Mean ping-pong players. And those who know relationships are just as important as results. COLUMBUS WEBSITE DESIGN AND DEVELOPMENT COMPANY We design custom websites & apps for businesses who want growth. While the decision to build a new website may be simple, bringing it to life requires strategy and rigor. So before we design, we become students of your business. We identify the needs, drivers, and behaviors of your customers. We dig deep into business data and digital analytics.GROWTH PARTNERS
Justin Spring Partner. In addition to co-founding Adept Marketing, Justin has consulted with dozens of start-ups and hundreds of growth stage companies over his 15-year career. His test, measure and refine approach to product development and customer acquisition has propelled Adept’s success asDANIELLE WALTON
Danielle Walton. Danielle is a visionary marketing leader with the energy of a kindergarten classroom. She co-founded Adept Marketing in 2008 and has nurtured it to become one of the fastest-growing, highly respected digital marketing agencies in Columbus. As a marketing strategist and published expert, she champions profitable marketing NEW PATIENT ACQUISITION AND THE ROI OF DIGITAL MARKETING As you can see the lifetime value of your new patient ($850) is less than the cost to acquire the patient. Based on the lifetime value of your patients, those 8 patients will bring $6,800 into your business. Subtract your original spend. That gives you $5,300 in income. Divide that by $1,500 to find your ROI. UPRIGHT | A TRUST-FOCUSED PUBLIC RELATIONS FIRM Upright is the industry’s first public relations agency dedicated to maximizing the currency of the next decade: trust. We developed a proprietary mix of traditional public relations, digital public relations and digital marketing channels to create the world’s onlytrust-focused PR
HOW TO BUCKET KEYWORDS INTO INTENT GROUPS Include / Exclude – Add in keywords you know are irrelevant or should be included based on your research. Exclude is especially nice for competitor brand names. Filters – Use word count, volume, keyword difficulty, CPC, competitor, and SERP features to quickly narrow down your list. Sort – Change how the modifier list is sortedby number
DIGITAL MARKETING AGENCY COLUMBUS OHIO Adept is a full-service digital marketing firm in Columbus Ohio. Our goal is to be a catalyst of growth by using results-oriented marketingstrategies.
ABOUT OUR COLUMBUS DIGITAL MARKETING AGENCY Today, we are a team of 30+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, and content development. Adept has been named Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency PostOUR CLIENTS
We Are Ohio’s Growth Partner. While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic— we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results.JOIN OUR TEAM
At Adept, we’re looking for pragmatic thinkers, innovators, and specialists in their own craft. Devoted learners and honest constructive critics. Storytellers, strategists, and client advocates. Mean ping-pong players. And those who know relationships are just as important as results. COLUMBUS WEBSITE DESIGN AND DEVELOPMENT COMPANY We design custom websites & apps for businesses who want growth. While the decision to build a new website may be simple, bringing it to life requires strategy and rigor. So before we design, we become students of your business. We identify the needs, drivers, and behaviors of your customers. We dig deep into business data and digital analytics.GROWTH PARTNERS
Justin Spring Partner. In addition to co-founding Adept Marketing, Justin has consulted with dozens of start-ups and hundreds of growth stage companies over his 15-year career. His test, measure and refine approach to product development and customer acquisition has propelled Adept’s success asDANIELLE WALTON
Danielle Walton. Danielle is a visionary marketing leader with the energy of a kindergarten classroom. She co-founded Adept Marketing in 2008 and has nurtured it to become one of the fastest-growing, highly respected digital marketing agencies in Columbus. As a marketing strategist and published expert, she champions profitable marketing NEW PATIENT ACQUISITION AND THE ROI OF DIGITAL MARKETING As you can see the lifetime value of your new patient ($850) is less than the cost to acquire the patient. Based on the lifetime value of your patients, those 8 patients will bring $6,800 into your business. Subtract your original spend. That gives you $5,300 in income. Divide that by $1,500 to find your ROI. UPRIGHT | A TRUST-FOCUSED PUBLIC RELATIONS FIRM Upright is the industry’s first public relations agency dedicated to maximizing the currency of the next decade: trust. We developed a proprietary mix of traditional public relations, digital public relations and digital marketing channels to create the world’s onlytrust-focused PR
HOW TO BUCKET KEYWORDS INTO INTENT GROUPS Include / Exclude – Add in keywords you know are irrelevant or should be included based on your research. Exclude is especially nice for competitor brand names. Filters – Use word count, volume, keyword difficulty, CPC, competitor, and SERP features to quickly narrow down your list. Sort – Change how the modifier list is sortedby number
OUR CLIENTS
While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic—we specialize in growth.Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. OUR DIGITAL MARKETING PROCESS Experience tells us that sustainable business progress grows from two things: a vision for the future and the tactics to make it a reality. At Adept, we’ll work with your data to build a fully customized growth path along with the digital marketing mix to fulfill it. Together, they work like an engine—informed by data—to drive yourgrowth.
GROWTH PARTNERS
Justin Spring Partner. In addition to co-founding Adept Marketing, Justin has consulted with dozens of start-ups and hundreds of growth stage companies over his 15-year career. His test, measure and refine approach to product development and customer acquisition has propelled Adept’s success as COLUMBUS WEBSITE DESIGN AND DEVELOPMENT COMPANY Hallmark Dining Services partners with Higher Education campuses to deliver high-quality food service and dining facility management. To support a fast-growing portfolio of clients, Hallmark needed a web solution that allowed them to easily spin up completely new websites for new partner universities, update the design to match university branding, and provide students, faculty and parents B2B ECOMMERCE AGENCY COLUMBUS OHIO Within four years, we took one client from offline-only selling to online sales of nearly $3 million. For over 10 years we’ve been helping traditional B2B businesses transition to digital. As a B2B ecommerce agency, we’ll help you identify market opportunity, increase product awareness, and generate revenue from online sales. HOW TO BUCKET KEYWORDS INTO INTENT GROUPS Include / Exclude – Add in keywords you know are irrelevant or should be included based on your research. Exclude is especially nice for competitor brand names. Filters – Use word count, volume, keyword difficulty, CPC, competitor, and SERP features to quickly narrow down your list. Sort – Change how the modifier list is sortedby number
HOW TO DO SEO KEYWORD MAPPING: THE RIGHT WAY Segment the target search queries and figure out what content and pages (new or existing) would best match those search query segments to maximize the value of SEO traffic for your site. When you’re doing it right, there’s generally 4 main steps involved: Non-SEO research. Map the current site. HOW TO QUICKLY CREATE AN ADWORDS CAMPAIGN USING MICROSOFT How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords Editor While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns.ABOUT UPRIGHT
About. Upright is the first public relations agency dedicated to maximizing trust: the currency of the next decade. Trust impacts the entire consumer journey. We strategically target each stage through a proprietary mix of traditional public relations, digital public relations and digital marketing channels, lifting upright brands tothe trust
10 QUESTIONS TO ASK ABOUT YOUR CONVERSION PROCESS The majority of visitors who come to your site are not ready to buy, and friction in your conversion process may be costing you business. Ask these questions to help your visitors take the next step toward becoming a customer. DIGITAL MARKETING AGENCY COLUMBUS OHIO Adept is a full-service digital marketing firm in Columbus Ohio. Our goal is to be a catalyst of growth by using results-oriented marketingstrategies.
ABOUT OUR COLUMBUS DIGITAL MARKETING AGENCY Today, we are a team of 30+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, and content development. Adept has been named Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency PostOUR CLIENTS
We Are Ohio’s Growth Partner. While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic— we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results.JOIN OUR TEAM
At Adept, we’re looking for pragmatic thinkers, innovators, and specialists in their own craft. Devoted learners and honest constructive critics. Storytellers, strategists, and client advocates. Mean ping-pong players. And those who know relationships are just as important as results. COLUMBUS WEBSITE DESIGN AND DEVELOPMENT COMPANY We design custom websites & apps for businesses who want growth. While the decision to build a new website may be simple, bringing it to life requires strategy and rigor. So before we design, we become students of your business. We identify the needs, drivers, and behaviors of your customers. We dig deep into business data and digital analytics.GROWTH PARTNERS
Justin Spring Partner. In addition to co-founding Adept Marketing, Justin has consulted with dozens of start-ups and hundreds of growth stage companies over his 15-year career. His test, measure and refine approach to product development and customer acquisition has propelled Adept’s success as NEW PATIENT ACQUISITION AND THE ROI OF DIGITAL MARKETING As you can see the lifetime value of your new patient ($850) is less than the cost to acquire the patient. Based on the lifetime value of your patients, those 8 patients will bring $6,800 into your business. Subtract your original spend. That gives you $5,300 in income. Divide that by $1,500 to find your ROI.DANIELLE WALTON
Danielle Walton. Danielle is a visionary marketing leader with the energy of a kindergarten classroom. She co-founded Adept Marketing in 2008 and has nurtured it to become one of the fastest-growing, highly respected digital marketing agencies in Columbus. As a marketing strategist and published expert, she champions profitable marketing UPRIGHT | A TRUST-FOCUSED PUBLIC RELATIONS FIRM Upright is the industry’s first public relations agency dedicated to maximizing the currency of the next decade: trust. We developed a proprietary mix of traditional public relations, digital public relations and digital marketing channels to create the world’s onlytrust-focused PR
HOW TO BUCKET KEYWORDS INTO INTENT GROUPS Include / Exclude – Add in keywords you know are irrelevant or should be included based on your research. Exclude is especially nice for competitor brand names. Filters – Use word count, volume, keyword difficulty, CPC, competitor, and SERP features to quickly narrow down your list. Sort – Change how the modifier list is sortedby number
DIGITAL MARKETING AGENCY COLUMBUS OHIO Adept is a full-service digital marketing firm in Columbus Ohio. Our goal is to be a catalyst of growth by using results-oriented marketingstrategies.
ABOUT OUR COLUMBUS DIGITAL MARKETING AGENCY Today, we are a team of 30+ digital marketing specialists with experts in strategy, SEO, paid media, web design & development, conversion optimization, analytics, and content development. Adept has been named Central Ohio Top 10 Agency, according to Columbus Business First, and our growth over the years has earned us a place on The Agency PostOUR CLIENTS
We Are Ohio’s Growth Partner. While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic— we specialize in growth. Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results.JOIN OUR TEAM
At Adept, we’re looking for pragmatic thinkers, innovators, and specialists in their own craft. Devoted learners and honest constructive critics. Storytellers, strategists, and client advocates. Mean ping-pong players. And those who know relationships are just as important as results. COLUMBUS WEBSITE DESIGN AND DEVELOPMENT COMPANY We design custom websites & apps for businesses who want growth. While the decision to build a new website may be simple, bringing it to life requires strategy and rigor. So before we design, we become students of your business. We identify the needs, drivers, and behaviors of your customers. We dig deep into business data and digital analytics.GROWTH PARTNERS
Justin Spring Partner. In addition to co-founding Adept Marketing, Justin has consulted with dozens of start-ups and hundreds of growth stage companies over his 15-year career. His test, measure and refine approach to product development and customer acquisition has propelled Adept’s success as NEW PATIENT ACQUISITION AND THE ROI OF DIGITAL MARKETING As you can see the lifetime value of your new patient ($850) is less than the cost to acquire the patient. Based on the lifetime value of your patients, those 8 patients will bring $6,800 into your business. Subtract your original spend. That gives you $5,300 in income. Divide that by $1,500 to find your ROI.DANIELLE WALTON
Danielle Walton. Danielle is a visionary marketing leader with the energy of a kindergarten classroom. She co-founded Adept Marketing in 2008 and has nurtured it to become one of the fastest-growing, highly respected digital marketing agencies in Columbus. As a marketing strategist and published expert, she champions profitable marketing UPRIGHT | A TRUST-FOCUSED PUBLIC RELATIONS FIRM Upright is the industry’s first public relations agency dedicated to maximizing the currency of the next decade: trust. We developed a proprietary mix of traditional public relations, digital public relations and digital marketing channels to create the world’s onlytrust-focused PR
HOW TO BUCKET KEYWORDS INTO INTENT GROUPS Include / Exclude – Add in keywords you know are irrelevant or should be included based on your research. Exclude is especially nice for competitor brand names. Filters – Use word count, volume, keyword difficulty, CPC, competitor, and SERP features to quickly narrow down your list. Sort – Change how the modifier list is sortedby number
OUR CLIENTS
While some agencies specialize in a certain industry, a marketing channel, or a particular digital tactic—we specialize in growth.Internalizing each business and its goals, we build collaborative relationships with our clients around data-driven marketing that delivers measurable results. OUR DIGITAL MARKETING PROCESS Experience tells us that sustainable business progress grows from two things: a vision for the future and the tactics to make it a reality. At Adept, we’ll work with your data to build a fully customized growth path along with the digital marketing mix to fulfill it. Together, they work like an engine—informed by data—to drive yourgrowth.
GROWTH PARTNERS
Justin Spring Partner. In addition to co-founding Adept Marketing, Justin has consulted with dozens of start-ups and hundreds of growth stage companies over his 15-year career. His test, measure and refine approach to product development and customer acquisition has propelled Adept’s success as COLUMBUS WEBSITE DESIGN AND DEVELOPMENT COMPANY Hallmark Dining Services partners with Higher Education campuses to deliver high-quality food service and dining facility management. To support a fast-growing portfolio of clients, Hallmark needed a web solution that allowed them to easily spin up completely new websites for new partner universities, update the design to match university branding, and provide students, faculty and parents CONSUMER MARKETING SERVICES After Adept redesigned the website, this real estate management company saw a 76% increase in apartment showings booked through the website. Over our 10-year relationship, we’ve helped this client grow from 1 to 7 locations. Within a year of one location opening, SEO leads grew 50% and paid marketing leads grew 70%. B2B ECOMMERCE AGENCY COLUMBUS OHIO Within four years, we took one client from offline-only selling to online sales of nearly $3 million. For over 10 years we’ve been helping traditional B2B businesses transition to digital. As a B2B ecommerce agency, we’ll help you identify market opportunity, increase product awareness, and generate revenue from online sales. HOW TO DO SEO KEYWORD MAPPING: THE RIGHT WAY Segment the target search queries and figure out what content and pages (new or existing) would best match those search query segments to maximize the value of SEO traffic for your site. When you’re doing it right, there’s generally 4 main steps involved: Non-SEO research. Map the current site. HOW TO QUICKLY CREATE AN ADWORDS CAMPAIGN USING MICROSOFT How to Quickly Create an AdWords Campaign Using Microsoft Excel and AdWords Editor While the AdWords web interface may be easy to use in a lot of ways, it is not the fastest or most efficient tool to use when creating large-scale campaigns.ABOUT UPRIGHT
About. Upright is the first public relations agency dedicated to maximizing trust: the currency of the next decade. Trust impacts the entire consumer journey. We strategically target each stage through a proprietary mix of traditional public relations, digital public relations and digital marketing channels, lifting upright brands tothe trust
10 QUESTIONS TO ASK ABOUT YOUR CONVERSION PROCESS The majority of visitors who come to your site are not ready to buy, and friction in your conversion process may be costing you business. Ask these questions to help your visitors take the next step toward becoming a customer. Meet Upright, the new breed PR agency lifting brands to the trust they deserve.Visit UprightMENU Contact Us
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