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Attribution
Complete visibility into all of your marketing activities.*
Deep Linking
Powerful links that work across all platforms and channels.*
Journeys
Bring web visitors into your app with smart banners.*
Universal Ads
Attribute ad conversions across every device and platform.*
Universal Email
Increase results with a seamless bridge from email to app.*
Data Feeds
Import and export your Branch data everywhere.*
View all features
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Resource Library
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Case Studies
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Webinars
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White Papers
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Blog
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Podcast
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Support
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Documentation
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Glossary
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Mobile Growth
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About Branch
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Careers
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Customers
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Partner Program
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Events
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Press
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Contact
IDFA DEPRECATION DELAY: APPLE POSTPONES IDFA CHANGES UNTIL 2021 Apple Postpones Changes until 2021 DIGITAL BRANDS GROW ON BRANCH. DIGITAL BRANDS GROW ON BRANCH. Increase mobile revenue with enterprise-grade links built to acquire, engage, and measure across all devices, channels, and platforms. Contact Sales Get StartedContact Sales
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View our customers
The industry-leading mobile measurement and deep linking platform, trusted by the most top ranking apps to increase efficiency and revenue. The best in mobile use Branch.Referrals
Organic Search
Web-to-app
Ads
Social
POWERFUL MOBILE LINKING Better performance in every channel across web, email, ads, and app Branch handles all the complexity to ensure your links work across every platform and channel. Our strong link matching guarantees your users are delivered exactly where you want them. From deep linked re-engagement ads to web and email campaigns that seamlessly continue the journey even after users pause to install your app, Branch helps you offer seamless experiences that drive better performance in all ofyour channels.
Learn more
BEST IN CLASS MOBILE ATTRIBUTION Embracing the post-IDFA world with Branch’s Predictive Modeling Branch's attribution technology is designed specifically for the world where universal identifiers such as IDFA and GAID don’t exist. The Branch system uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. This means where the rest of the industry is reliant on basic probabilistic methods with accuracy rates of 60-70%, Branch can deliver superior, more accurateattributions.
Want to learn more about the impact of iOS14? FLAWLESS USER EXPERIENCES Cross-Platform Experiences that Convert You want to provide users with the strongest possible digital experience every time they connect with your brand, but as they switch between channels and devices, it becomes more difficult to make sure that happens. From customizable and targeted mobile banners to QR codes, seamless app login from email, text-me-the-app, and more, Branch helps you create seamless experiences across touchpoints and engage users in your app.Learn more
SEAMLESS INTEGRATIONS The missing piece of your marketing stack Branch works together with all the tools in your existing marketing set. We integrate with leading email providers, social platforms, data analytics tools, and ad networks. From media execution and marketing automation to data warehouses and analytics, a one-time sync of the Branch platform across your channels will make sure all of your data is sent where you want it to go.Learn more
"We love how responsive and technical the Branch support team is, helping us move quickly past any issues we face."Joe Binney
Vice President of Product EngineeringWatch Video
"We moved from AppsFlyer to Branch for our attribution and we've been very happy. Branch is the next-gen tool we’ve been waiting for."Marie Huynh
Digital Marketing PM, HiPages "We decided to switch to Branch as our complete app attribution partner because it solved our attribution challenges - especially webto app."
Amjed Darweesh
Product Manager, Landmark Group "With Branch, iOS installs went up 35% and Android installs went up 45% in 6 months without any paid campaigns."Amanda Goetz
Director of Consumer & Product MarketingWatch Video
"Branch has been critical to retaining our users and driving them into the native app. It’s a crucial part of our mobile stack."William Fong
Co-founder and CTO
Read Case Study
"Branch saved 20x the amount of development time it would have taken us to build deep linking features in-house."Seth Bindernagel
Senior Director of Growth MarketingWatch Video
Read Case Study
"We love how responsive and technical the Branch support team is, helping us move quickly past any issues we face."Joe Binney
Vice President of Product EngineeringWatch Video
"We moved from AppsFlyer to Branch for our attribution and we've been very happy. Branch is the next-gen tool we’ve been waiting for."Marie Huynh
Digital Marketing PM, HiPages "We decided to switch to Branch as our complete app attribution partner because it solved our attribution challenges - especially webto app."
Amjed Darweesh
Product Manager, Landmark Group "With Branch, iOS installs went up 35% and Android installs went up 45% in 6 months without any paid campaigns."Amanda Goetz
Director of Consumer & Product MarketingWatch Video
"Branch has been critical to retaining our users and driving them into the native app. It’s a crucial part of our mobile stack."William Fong
Co-founder and CTO
Read Case Study
"Branch saved 20x the amount of development time it would have taken us to build deep linking features in-house."Seth Bindernagel
Senior Director of Growth MarketingWatch Video
Read Case Study
"We love how responsive and technical the Branch support team is, helping us move quickly past any issues we face."Joe Binney
Vice President of Product EngineeringWatch Video
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PREDICTIVE MODELING
Embracing the post-IDFA world with Branch We built the Branch infrastructure to power world-class deep linked user experiences. Our bar for attribution has always been higher because accurate user identification is critical for deep linking. By solving cross-platform user experiences for many of the best-known brands in the world, Branch created a people-based measurement solution that is both more accurate and more reliable than anythingelse available.
Branch's matching technology is designed specifically for the world where universal identifiers such as IDFA and GAID don’t exist. The Branch system uses an industry-unique, anonymous, predictive algorithm that incorporates historical attributions to deliver high accuracy attribution where there is no universal ID. This means where the rest of the industry is reliant on basic probabilistic modeling with accuracy rates of 60-70%, Branch can deliver superior, more accurateattributions.
HOW WILL IOS14 IMPACT BRANCH? What iOS changes affect Branch? At WWDC 2020, Apple announced that iOS 14 will require users to opt into tracking, meaning the IDFA will likely no longer be accessible to any mobile measurement partners as a reliable means of providingattribution.
What is SKAdNetwork, and will Branch support it? Apple has proposed usage of the SKAdNetwork framework, which completely anonymizes the attribution and eliminates user-level data. We are working with ad networks to enable a direction where you can continue to receive device-level attribution data, but Branch is absolutely committed to supporting SKAdNetwork if needed. Can Branch still offer superior attribution without the prominence ofIDFAs?
The value of Branch's predictive modeling comes from our ability to convert time and scale into accuracy. Fortunately, we've been expecting a change like this for several years, and our attribution advantage doesn't disappear with IDFAs — in fact, it becomesstronger.
What will be the impact of IDFA going away on Branch’s non-adsproducts?
Our deferred deep linking capabilities, Journeys smart banners, and Universalmail functionality do not directly rely on IDFAs. We believe this to be ultimately pushing the industry towards the world that Branch has been promoting since inception: focusing on the user experience and full customer lifecycle. Looking to learn how you can prepare for iOS14? GET THE LATEST MOBILE KNOWLEDGE To help you fuel cross-channel and cross-platform mobile growth, our team works hard to deliver the most current, relevant resources.WEBINARS
Webinar
HOW TO DIVERSIFY YOUR ACQUISITION STRATEGY IN LIGHT OF IOS 14 Learn strategies from Branch co-founder and Head of Marketing Mada Seghete on how to diversify your acquisition strategy to prep for iOS14.
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WHITE PAPERS
White Paper
THE 2020 MOBILE GROWTH HANDBOOK: MOBILE IN THE AGE OF COVID-19 Find out how to optimize your brand's mobile strategy in these uncertain times. Download the 2020 Mobile Growth Handbook today!View now
CASE STUDIES
Case Study
RENTOMOJO INCREASES CUSTOMER LTV AND REDUCES CROSS-CHANNEL MISATTRIBUTION WITH BRANCH With Branch, Rentomojo was able to measure and improve the cross-channel customer experience to drive a 45% increase in app userLTV.
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BLOG POSTS
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HOW TO BUILD A DATA-DEPENDENT COMPANY WHEN DATA IS A BAD WORD Branch CEO Alex Austin outlines three principles that all data-dependent companies should adhere to in order to be “good datacitizens.”
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LEARN HOW TO ACCELERATE MOBILE GROWTH AND ENGAGEMENT WITH BRANCH Meet other mobile experts at a local Mobile Growth meetup, or find us at the next industry event to stay on top of best practices and mobilegrowth tactics.
Webinar
HOW TO DIVERSIFY YOUR ACQUISITION STRATEGY IN LIGHT OF IOS 14 Learn strategies from Branch co-founder and Head of Marketing Mada Seghete on how to diversify your acquisition strategy to prep for iOS14.
View now
Webinar
UNCOVERING THE SECRET TO BRAND GROWTH & LOYALTY Learn how to leverage the untapped potential of referral programs, track and optimize KPI's to scale growth & build loyalty.View now
Webinar
NAVIGATING IDFA CHANGES WITH BRANCH Watch this on-demand webinar to learn how to navigate and prepare for the changes iOS 14 will bring this September.View now
Ready to ignite your mobile growth? Take a tour of our platform to see how Branch can help you everywhere. Or jump right into the code. Contact Sales Get StartedContact Sales
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