GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps
ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
HOTWIRE HEADLINES #30 Deliver impact with the latest trends in media and marketing. Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them will lead to innovative, effective, marketing strategies. THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
GLOBAL COMMUNICATIONS CONSULTANCY Australia. Looking at things differently, challenging our clients to break convention and delivering business impact combine to create the Sydney Hotwire business. We’re located within our Parent company building meaning we have access to, and work tightly with, some of THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. CREATIVIDAD EN COMUNICACIÓN: LA CLAVE PARA EL ÉXITO …TRANSLATE THIS PAGE
Qué opinan los profesionales de la comunicación y las relaciones públicas en España sobre el estado de la creatividad en comunicación. Ésta es la pregunta que trasladamos desde la agencia de comunicación Hotwire a los miembros del jurado de PR Cannes Lions 2019.
PROPÓSITO DE MARCA, ¿QUÉ ES Y CÓMO CONSTRUIRLO?TRANSLATE THIS PAGE El propósito de marca debe responder a los objetivos de negocio. Este propósito tiene que estar alineado con tus objetivos de ventas y el objetivo a medio y largo plazo de la organización. Y la buena noticia es que un propósito de marca puede aumentar INFORME GAMING ESPAÑA: CONOCE A LA …TRANSLATE THIS PAGE El perfil de la comunidad gamer en España es cada vez más heterogéneo. A pesar de ser una de las comunidades online más numerosas y con más actividad, también es una comunidad con un gran espíritu crítico y que no se deja convencer fácilmente, así se desprende del análisis Hotwire Brand Monitor: Gaming Edition. GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
HOTWIRE HEADLINES #30 Deliver impact with the latest trends in media and marketing. Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them will lead to innovative, effective, marketing strategies. THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
GLOBAL COMMUNICATIONS CONSULTANCY Australia. Looking at things differently, challenging our clients to break convention and delivering business impact combine to create the Sydney Hotwire business. We’re located within our Parent company building meaning we have access to, and work tightly with, some of THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. CREATIVIDAD EN COMUNICACIÓN: LA CLAVE PARA EL ÉXITO …TRANSLATE THIS PAGE
Qué opinan los profesionales de la comunicación y las relaciones públicas en España sobre el estado de la creatividad en comunicación. Ésta es la pregunta que trasladamos desde la agencia de comunicación Hotwire a los miembros del jurado de PR Cannes Lions 2019.
PROPÓSITO DE MARCA, ¿QUÉ ES Y CÓMO CONSTRUIRLO?TRANSLATE THIS PAGE El propósito de marca debe responder a los objetivos de negocio. Este propósito tiene que estar alineado con tus objetivos de ventas y el objetivo a medio y largo plazo de la organización. Y la buena noticia es que un propósito de marca puede aumentar INFORME GAMING ESPAÑA: CONOCE A LA …TRANSLATE THIS PAGE El perfil de la comunidad gamer en España es cada vez más heterogéneo. A pesar de ser una de las comunidades online más numerosas y con más actividad, también es una comunidad con un gran espíritu crítico y que no se deja convencer fácilmente, así se desprende del análisis Hotwire Brand Monitor: Gaming Edition. GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
HOTWIRE HEADLINES #31 This week, we look at the return of contextual marketing, how data platforms enhance the customer experience, and LinkedIn's latest marketing features.
PR JOBS AND CAREERS
Build. We work with you to realise your potential. We do so by creating an environment that grows careers, provides the best employee experiences and builds expertise to shape the world we live in. Supported by a community of open-minded individuals, together we achieve our personal best. GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. DANGEROUS LIAISONS: WHY PARTNER MARKETING NEEDS TO GO Traditionally the strategic focus for the partner marketing function has been on the alliance itself – the joint solutions, joint customer wins, joint press releases, sponsoring each other’s events and so on. It focuses on inter-alliance marketing and predominantly targets the alliance teams. GLOBAL COMMUNICATIONS CONSULTANCY Australia. Looking at things differently, challenging our clients to break convention and delivering business impact combine to create the Sydney Hotwire business. We’re located within our Parent company building meaning we have access to, and work tightly with, some of TAKING THE TEMPERATURE OF RETAIL INNOVATION TODAY What innovation has been genuinely accelerated by the events of the last year? What are the changes for retailers that experts and investors agree will be permanent? These were two of the big discussions at our Innovation Acceleration event last week. HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst SIPPORA VEEN, AUTHOR AT HOTWIRE Dangerous liaisons: why partner marketing needs to go beyond the alliance . Traditionally the strategic focus for the partner marketing function has been on the alliance itself – the joint solutions, joint
CUSTOMER DATA PLATFORM ARCHIVES Hotwire Headlines #31 . Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them
GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Looking to the future of virtual events, through Pinterest Presents. By Rochelle Ritchie. 3 March, 2021. Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media
THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. START WITH WHY: APPLYING SIMON SINEK’S LEADERSHIP MODEL TO Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly puts it (BTW, if you haven’t seen his Ted Talk, it’s linked below and is absolutely outstanding), “people don’t buy what you do, they buy why you do it”. GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Looking to the future of virtual events, through Pinterest Presents. By Rochelle Ritchie. 3 March, 2021. Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media
THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. START WITH WHY: APPLYING SIMON SINEK’S LEADERSHIP MODEL TO Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly puts it (BTW, if you haven’t seen his Ted Talk, it’s linked below and is absolutely outstanding), “people don’t buy what you do, they buy why you do it”. GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
INSIGHTS & THOUGHT LEADERSHIP Insights. Even as Account Based Marketing has reached full maturity in recent years, the context in which marketers are using it. In this HotTakes episode Tara O’Donnell, Maeve McDonald and Mike Butler discuss Hotwire’s acquisition of McDonald Butler. Watch below or listen.
EXCLUSIVE PARTNERS & AFFILIATES Hotwire is very proud of our network of exclusive Partners & Affiliates who have been hand picked to ensure their culture and ethics mesh with ours. As a result, working together globally, we provide the same values, quality standards and general approach to clients offering best in breed agencies across regions. Exclusive partners. Asia.
NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. ENTERPRISE TECHNOLOGY Enterprise tech. Our approach. Our heritage in the tech space goes back to the dot-com boom. Since then, we’ve been launching handsets, talking about telecoms, chatting about chip-sets and generally getting very excited about how technology is rapidly changing the entire business landscape. To do this properly, we know we need to marry up TAKING THE TEMPERATURE OF RETAIL INNOVATION TODAY What innovation has been genuinely accelerated by the events of the last year? What are the changes for retailers that experts and investors agree will be permanent? These were two of the big discussions at our Innovation Acceleration event last week. MEETING THE CORONAVIRUS DISRUPTION CHALLENGE Meeting the coronavirus disruption challenge. By Heather Kernahan. 10 March, 2020. The novel coronavirus outbreak has had a big impact on business in a short space of time. In an effort to curb transmission, many companies have canceled events, cut back on business travel and urged employees to work from home if possible. GLOBAL TECHNOLOGY AGENCY OF THE YEAR Global Technology Agency of the Year | Hotwire. Get In Touch. Your technology has the power to change the world. Partner with Hotwire to ignite its potential. Hotwire works with the world’s most innovative tech brands to engage and inspire their target audiences. With over two decades of in communications, branding and digital marketing, we CREATIVIDAD EN COMUNICACIÓN: LA CLAVE PARA EL ÉXITO …TRANSLATE THIS PAGE
Creatividad en comunicación: la clave para el éxito de una campaña. By Gonzalo Fernandez. 29 May, 2019. El sector de la consultoría en comunicación y relaciones públicas no se ha diferenciado, precisamente, por su carácter creativo. Durante muchos años el foco del trabajo de estos profesionales se centró en los medios de comunicación
PROPÓSITO DE MARCA, ¿QUÉ ES Y CÓMO CONSTRUIRLO?TRANSLATE THIS PAGE El propósito de marca debe responder a los objetivos de negocio. Este propósito tiene que estar alineado con tus objetivos de ventas y el objetivo a medio y largo plazo de la organización. Y la buena noticia es que un propósito de marca puede aumentar GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Looking to the future of virtual events, through Pinterest Presents. By Rochelle Ritchie. 3 March, 2021. Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media
THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. START WITH WHY: APPLYING SIMON SINEK’S LEADERSHIP MODEL TO Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly puts it (BTW, if you haven’t seen his Ted Talk, it’s linked below and is absolutely outstanding), “people don’t buy what you do, they buy why you do it”. GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Looking to the future of virtual events, through Pinterest Presents. By Rochelle Ritchie. 3 March, 2021. Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media
THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. START WITH WHY: APPLYING SIMON SINEK’S LEADERSHIP MODEL TO Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly puts it (BTW, if you haven’t seen his Ted Talk, it’s linked below and is absolutely outstanding), “people don’t buy what you do, they buy why you do it”. GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
INSIGHTS & THOUGHT LEADERSHIP Insights. Even as Account Based Marketing has reached full maturity in recent years, the context in which marketers are using it. In this HotTakes episode Tara O’Donnell, Maeve McDonald and Mike Butler discuss Hotwire’s acquisition of McDonald Butler. Watch below or listen.
EXCLUSIVE PARTNERS & AFFILIATES Hotwire is very proud of our network of exclusive Partners & Affiliates who have been hand picked to ensure their culture and ethics mesh with ours. As a result, working together globally, we provide the same values, quality standards and general approach to clients offering best in breed agencies across regions. Exclusive partners. Asia.
NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. ENTERPRISE TECHNOLOGY Enterprise tech. Our approach. Our heritage in the tech space goes back to the dot-com boom. Since then, we’ve been launching handsets, talking about telecoms, chatting about chip-sets and generally getting very excited about how technology is rapidly changing the entire business landscape. To do this properly, we know we need to marry up TAKING THE TEMPERATURE OF RETAIL INNOVATION TODAY What innovation has been genuinely accelerated by the events of the last year? What are the changes for retailers that experts and investors agree will be permanent? These were two of the big discussions at our Innovation Acceleration event last week. MEETING THE CORONAVIRUS DISRUPTION CHALLENGE Meeting the coronavirus disruption challenge. By Heather Kernahan. 10 March, 2020. The novel coronavirus outbreak has had a big impact on business in a short space of time. In an effort to curb transmission, many companies have canceled events, cut back on business travel and urged employees to work from home if possible. GLOBAL TECHNOLOGY AGENCY OF THE YEAR Global Technology Agency of the Year | Hotwire. Get In Touch. Your technology has the power to change the world. Partner with Hotwire to ignite its potential. Hotwire works with the world’s most innovative tech brands to engage and inspire their target audiences. With over two decades of in communications, branding and digital marketing, we CREATIVIDAD EN COMUNICACIÓN: LA CLAVE PARA EL ÉXITO …TRANSLATE THIS PAGE
Creatividad en comunicación: la clave para el éxito de una campaña. By Gonzalo Fernandez. 29 May, 2019. El sector de la consultoría en comunicación y relaciones públicas no se ha diferenciado, precisamente, por su carácter creativo. Durante muchos años el foco del trabajo de estos profesionales se centró en los medios de comunicación
PROPÓSITO DE MARCA, ¿QUÉ ES Y CÓMO CONSTRUIRLO?TRANSLATE THIS PAGE El propósito de marca debe responder a los objetivos de negocio. Este propósito tiene que estar alineado con tus objetivos de ventas y el objetivo a medio y largo plazo de la organización. Y la buena noticia es que un propósito de marca puede aumentar GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Looking to the future of virtual events, through Pinterest Presents. By Rochelle Ritchie. 3 March, 2021. Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media
THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. START WITH WHY: APPLYING SIMON SINEK’S LEADERSHIP MODEL TO Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly puts it (BTW, if you haven’t seen his Ted Talk, it’s linked below and is absolutely outstanding), “people don’t buy what you do, they buy why you do it”. GLOBAL COMMUNICATIONS CONSULTANCY Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. Our work. Hotwire works with some of the world’s most innovative tech brands. We’re fanatical about technology, with over twenty years’ experience in sparking action for our clients. Our tech understanding, experience and network helps ignite
GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Looking to the future of virtual events, through Pinterest Presents. By Rochelle Ritchie. 3 March, 2021. Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media
THE DIGITAL DIVIDE: HOW 2021 WILL BE THE YEAR OF The Digital Divide: How 2021 will be the Year of Connectivity. It goes without saying that the world is more digitally connected than ever – and that’s in part thanks to COVID-19. The global pandemic was the catalyst for an increased demand in broadband connectivity across the world as entire industries tried to adapt and move their HOW TO MEASURE ANALYST RELATIONS SUCCESS Ultimately, getting feedback from your target analysts is often the best way to measure success. A simple survey that checks whether the analysts feel well informed about your business and its strategy will likely tell you more than trying to read between the lines of every single report. If you want to really get the most from analyst GLOBAL COMMUNICATIONS CONSULTANCY Global Communications Consultancy | Public Relations| Hotwire | London. Ignite possibility. Hotwire ignites the unrealised possibilities of tech by sparking curiosity and fueling action. UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do
THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. START WITH WHY: APPLYING SIMON SINEK’S LEADERSHIP MODEL TO Simon Sinek’s model for leadership is very clear. Start with why, and then worry about the how, what and where later on. As he so aptly puts it (BTW, if you haven’t seen his Ted Talk, it’s linked below and is absolutely outstanding), “people don’t buy what you do, they buy why you do it”. GLOBAL COMMUNICATIONS CONSULTANCY Our identity. We’re fanatical about technology, with over twenty years’ experience in igniting positive actions for our clients. Our tech understanding, experience and network helps spark audience curiosity across all aspects of communications, branding and digital marketing. At Hotwire, we aim to be the best consultancy our clients and our
INSIGHTS & THOUGHT LEADERSHIP Insights. Even as Account Based Marketing has reached full maturity in recent years, the context in which marketers are using it. In this HotTakes episode Tara O’Donnell, Maeve McDonald and Mike Butler discuss Hotwire’s acquisition of McDonald Butler. Watch below or listen.
EXCLUSIVE PARTNERS & AFFILIATES Hotwire is very proud of our network of exclusive Partners & Affiliates who have been hand picked to ensure their culture and ethics mesh with ours. As a result, working together globally, we provide the same values, quality standards and general approach to clients offering best in breed agencies across regions. Exclusive partners. Asia.
NINE TIPS FOR DELIVERING VIRTUAL KEYNOTES AND VIDEO 1. Amp your delivery: Audiences are conditioned to turn to TV and video for entertainment.That means a static or monotone delivery plays even more poorly in a virtual event. Virtual presenting requires heightened animation – movement, gesturing, compelling visuals and of course – smiling and animated facial expressions — to keep people’s attention. ENTERPRISE TECHNOLOGY Enterprise tech. Our approach. Our heritage in the tech space goes back to the dot-com boom. Since then, we’ve been launching handsets, talking about telecoms, chatting about chip-sets and generally getting very excited about how technology is rapidly changing the entire business landscape. To do this properly, we know we need to marry up TAKING THE TEMPERATURE OF RETAIL INNOVATION TODAY What innovation has been genuinely accelerated by the events of the last year? What are the changes for retailers that experts and investors agree will be permanent? These were two of the big discussions at our Innovation Acceleration event last week. MEETING THE CORONAVIRUS DISRUPTION CHALLENGE Meeting the coronavirus disruption challenge. By Heather Kernahan. 10 March, 2020. The novel coronavirus outbreak has had a big impact on business in a short space of time. In an effort to curb transmission, many companies have canceled events, cut back on business travel and urged employees to work from home if possible. GLOBAL TECHNOLOGY AGENCY OF THE YEAR Global Technology Agency of the Year | Hotwire. Get In Touch. Your technology has the power to change the world. Partner with Hotwire to ignite its potential. Hotwire works with the world’s most innovative tech brands to engage and inspire their target audiences. With over two decades of in communications, branding and digital marketing, we CREATIVIDAD EN COMUNICACIÓN: LA CLAVE PARA EL ÉXITO …TRANSLATE THIS PAGE
Creatividad en comunicación: la clave para el éxito de una campaña. By Gonzalo Fernandez. 29 May, 2019. El sector de la consultoría en comunicación y relaciones públicas no se ha diferenciado, precisamente, por su carácter creativo. Durante muchos años el foco del trabajo de estos profesionales se centró en los medios de comunicación
PROPÓSITO DE MARCA, ¿QUÉ ES Y CÓMO CONSTRUIRLO?TRANSLATE THIS PAGE El propósito de marca debe responder a los objetivos de negocio. Este propósito tiene que estar alineado con tus objetivos de ventas y el objetivo a medio y largo plazo de la organización. Y la buena noticia es que un propósito de marca puede aumentar GLOBAL COMMUNICATIONS CONSULTANCY When we set out Hotwire’s new three-year plan at our annual and for the first time, virtual, Bootcamp earlier this year, I never would have anticipated such a huge step in our journey to becoming the pre-eminent global technology communications consultancy occurring within the first three months! GLOBAL COMMUNICATIONS CONSULTANCY I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. EXCLUSIVE PARTNERS & AFFILIATES Hotwire is very proud of our network of exclusive Partners & Affiliates who have been hand picked to ensure their culture and ethics mesh with ours. HOTWIRE HEADLINES #30 Deliver impact with the latest trends in media and marketing. Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them will lead to innovative, effective, marketing strategies. GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. HOTWIRE AT 20: TWO DECADES OF TECHNOLOGY INNOVATION In the vast global technology industry where individual companies can be valued at over $1 trillion and where startups soar to prominence based on perpetual innovation cycles, 20 years feels like a millennium. To celebrate our 20th birthday, we’d like to take you back to the beginning of the century and recall just a smattering of the evolutions and revolutions that have defined our industry GLOBAL COMMUNICATIONS CONSULTANCY Hotwire is a global communication agency delivering PR & digital marketing services to top brands in Frankfurt & Munich GLOBAL COMMUNICATIONS CONSULTANCY UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do great work along the way has always been at the heart of the business. HOW TO MEASURE ANALYST RELATIONS SUCCESS One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with me, AR pros – is: “I THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. GLOBAL COMMUNICATIONS CONSULTANCY When we set out Hotwire’s new three-year plan at our annual and for the first time, virtual, Bootcamp earlier this year, I never would have anticipated such a huge step in our journey to becoming the pre-eminent global technology communications consultancy occurring within the first three months! GLOBAL COMMUNICATIONS CONSULTANCY I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. EXCLUSIVE PARTNERS & AFFILIATES Hotwire is very proud of our network of exclusive Partners & Affiliates who have been hand picked to ensure their culture and ethics mesh with ours. HOTWIRE HEADLINES #30 Deliver impact with the latest trends in media and marketing. Marketing is dramatically changing and it’s time-consuming to stay on top of the latest trends—and to predict which of them will lead to innovative, effective, marketing strategies. GENERATION ALPHA
The next generation of consumers will be upon us before we know it. We’re talking about Generation Alpha. In partnership with Wired Consulting, we’ve taken a look at what makes Generation Alpha tick – everything from how they think to how they interact with technology on a day-to-day basis. HOTWIRE AT 20: TWO DECADES OF TECHNOLOGY INNOVATION In the vast global technology industry where individual companies can be valued at over $1 trillion and where startups soar to prominence based on perpetual innovation cycles, 20 years feels like a millennium. To celebrate our 20th birthday, we’d like to take you back to the beginning of the century and recall just a smattering of the evolutions and revolutions that have defined our industry GLOBAL COMMUNICATIONS CONSULTANCY Hotwire is a global communication agency delivering PR & digital marketing services to top brands in Frankfurt & Munich GLOBAL COMMUNICATIONS CONSULTANCY UK. Where it all began. London was the birthplace of Hotwire, and while a lot has changed, our philosophy to shake up the status quo, be bold, be brave and do great work along the way has always been at the heart of the business. HOW TO MEASURE ANALYST RELATIONS SUCCESS One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with me, AR pros – is: “I THE PHIL SPENCER APPROACH TO COMMUNICATIONS: XBOX NOW As the current generation of consoles winds down and rumours of the next generation being announced this year grow, now is a good time to reflect on the effect Phil Spencer has had on the gaming industry in his time as EVP of Gaming at Microsoft and how a brand can come back from impossible odds with the right approach to communications. GLOBAL COMMUNICATIONS CONSULTANCY I'm Hotwire’s Global CFO, responsible for our finances across all of our offices. I trained as a Chartered Accountant with BDO in London. My career in the public relations industry began in 2003 when I joined Burson Marsteller as Finance Director in their London office. WORK | PR CLIENTS | HOTWIRE | GLOBAL COMMUNICATIONS Hotwire is a Global Communications Consultancy that delivers PR & digital marketing services to top tech & consumer brands. Check out some of our Work.
GLOBAL COMMUNICATIONS CONSULTANCY Hotwire is a Global Communications Consultancy that delivers PR & digital marketing services to top B2B and B2C brands. Contact us here. ENTERPRISE TECHNOLOGY Hotwire is a Global Communications Consultancy delivering PR, digital marketing & brand strategy to top enterprise technology companies. WHAT INNOVATION ACCELERATION LOOKS LIKE At Hotwire Marketing we work with so many of global IT’s biggest names that it’s always a real pleasure to have the opportunity to connect with the smaller, fresh ReTech innovators – and to help connect them with UK retailers. This was one of the things that happened at Innovation Acceleration last week, a unique online event held one midweek lunchtime which brought movers, shakers GLOBAL TECHNOLOGY AGENCY OF THE YEAR Communications professionals and the stories we tell will be greatly impacted by these signifcant changes. How exactly? We asked five industry experts, who specialize in various concentrations — ranging from communications research to security and artificial intelligence — to share their insights on the shifting landscape of tech, challenges we’re bound to face in 2021, and where our LOOKING TO THE FUTURE OF VIRTUAL EVENTS, THROUGH PINTEREST Similar to Apple Events and Dreamforce, Pinterest is the latest tech-enabled company to invest in events as part of their marketing mix.. Presented on the 3rd of March, Pinterest advertiser summit, Pinterest Presents, was presented to media agencies through a range of speakers sharing the latest consumer trends (through Pinterest data) and advertising the latest product updates; all linking GLOBAL COMMUNICATIONS CONSULTANCY Hotwire is a Global Communications Consultancy delivering PR & digital marketing services to top tech and consumer brands in Sydney & Melbourne, Australia HOW TO MEASURE ANALYST RELATIONS SUCCESS One thing I have repeatedly heard over the years from prospective clients considering Analyst Relations programmes – sing it with me, AR pros – is: “I UNDERSTANDING GENERATION ALPHA: THE MOST DIVERSE How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer Menu
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We’re very aware that marketing and corporate affairs teams are facing unprecedented challenges amid COVID-19, which might mean re-prioritising marcomms plans, switching from physical to digital activities, or putting new activity on hold for the time being. Explore
UNDERSTANDING GENERATION ALPHA: THE MOST DIVERSE GENERATION YET How does growing up as the most diverse population impact the worldviews of Gen Alpha? How do their opinions differ from their Millennial parents and Baby Boomer grandparents? Our latest report explores this and more. Learn More
HIGH-STAKES LEADERSHIP IN A POST-B2B WORLD We talked to marketers, business decision makers and consumers in eight markets worldwide to understand how high-stakes events (issues such as #MeToo, data security, gender equality, and diversity) are shaping brand perception and purchasing decisions. Here’s what we found out.
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Brauz
Hotwire have dramatically shifted market perception of Brauz with some awesome corporate profiling opportunities. We now have investors, who previously wouldn't answer our phone calls, approaching us! Read More
Travelex
When we approached Hotwire with this challenge, we knew from the response the team gave us they would deliver above and beyond our expectations. Hotwire genuinely moved the needle for Travelex. Read More
Logitech
Hotwire brought music, lifestyle and design influencers together to experience #makemusicsocial first hand, briefed editors and bloggers and achieved over 1 billion impressions for a product that had been launched before.
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HERE'S WHAT OUR CLIENTS SAY > "What I value about Hotwire is the partnership, the creativity, and > the way in which we discuss and arrive at solutions." Michelle > Spencer Head of Regional Public Relations, McAfee > "What’s great about working with Hotwire is the fact that they > have such good local knowledge based on the media customs in every > market we operate in." Chase Buckle Trends Manager at Global Web > Index
> "What we saw in Hotwire is a partner that deeply understands our > market and the problem we're trying to solve." Jen Grant CMO of > Looker
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