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HOW TO INCREASE HOMEPAGE CONVERSIONS A website homepage has five seconds to convey enough information to persuade someone to look around and find what they came for.. How do you introduce your offer, present your content, and persuade someone that your products are the best? Website conversions occur with well designed web pages that contain answers to the most asked questionsyour visitors have.
302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising. ARTICLES - HOCHMAN CONSULTANTS Articles Trusted SEO, PPC & Web Design Advice Hochman Consultants' articles are featured in these leading online publications: JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search THE GOOGLE SANDBOX EFFECT The Google Sandbox Effect. The Google Sandbox Effect. G oogle is the leading search engine, so any effort to use the Internet for marketing and publicity usually starts with getting your site listed in Google. For many sites, Google provides 25% to 50% or more of this total traffic. When you create a new web site, or change your site to a new WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by UNDERSTANDING WEB SITE LINGO FOR BUSINESS WEBSITE OWNERS The Front End Versus The Back End The Front End Is What Your Site Looks Like. The front end is not exactly like the front end of a car, but with websites, there is a front end and back end. When you hear the term “front end”, this is the same as “user interface”which is unfortunately just as confusing. HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
HOW TO INCREASE HOMEPAGE CONVERSIONS A website homepage has five seconds to convey enough information to persuade someone to look around and find what they came for.. How do you introduce your offer, present your content, and persuade someone that your products are the best? Website conversions occur with well designed web pages that contain answers to the most asked questionsyour visitors have.
302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a CONTACT - HOCHMAN CONSULTANTS Contact Us Have a question or need help with a project? How Can We Help? If you have questions or would like more information about how Hochman Consultants can help please complete the form below. We wouldlove to hear from
THE INTERNET MARKETING PROCESS 2. Evaluate your web site and fix the real problems. Make sure your web site renders properly and quickly on your visitors’ computers. Whatever you do, don’t tell the visitor what kind of software to use. “This site optimized for Internet Explorer” is a virtual slap in the face to anyone using Firefox or a Macintosh. EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by SEARCH ENGINE OPTIMIZATION (SEO) Keyword Research. Understanding which keywords are important allows you to go after the search terms that will deliver targeted visitors. We obtain keyword research from several sources, including search engine search reporting services, and pay-per-click advertising test campaigns. The goal is to optimize the site for keywords that turninto business.
HOW TO INCREASE HOMEPAGE CONVERSIONS A website homepage has five seconds to convey enough information to persuade someone to look around and find what they came for.. How do you introduce your offer, present your content, and persuade someone that your products are the best? Website conversions occur with well designed web pages that contain answers to the most asked questionsyour visitors have.
TERMS - HOCHMAN CONSULTANTS STANDARD TERMS & CONDITIONS The following text is incorporated by reference into proposals issued by Hochman Consultants LLC or JE Hochman & Associates LLC ("CONSULTANT") to or with their respective clients ("CLIENT"). 1. The exclusive remedy available to CLIENT shall be the repair or replacement of services due from CONSULTANT. 2. HOW TO INCREASE WEBSITE CONVERSIONS W hat are the best ways to increase website conversions for small and medium sized businesses? Is your website bringing in the results you expect? Owning a website sounds simple until you’re in the thick of it and realize that there are so many parts of the process you might have never considered. 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a SPAM PREVENTION TECHNIQUES The following code (adapted from a post at HighRankings, and previously circulated on the web since time immemorable) can greatly reduce the amount of form spam. The idea is to place a CSS-hidden field on your form, and then test if it contains input. Spambots generally place input in every field. A human user will not fill out ahidden field.
WEB DESIGN IDEAS TO MAKE A GREAT FIRST IMPRESSION On the web, many of the protocols we use in person are easy to emulate on websites. When we want to make a great first impression we may pick up the clutter in our environment, put on new clothes, stand up straighter, smile more, and be on our best behavior. HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
THE INTERNET MARKETING PROCESS Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few web sites JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOW TO STANDARDIZE MULTIPLE DOMAINS FOR SEO USING 301 Google recommends using 301 redirects to standardize URLs. A few lines of code can ensure that alternative URLs consistently lead to your preferred URL, maximizing the potential for search engine appearances. Best practice is to set up permanent 301 redirects for any extra domains, as well as the www subdomain or the non-www domain. HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
THE INTERNET MARKETING PROCESS Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few web sites JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOW TO STANDARDIZE MULTIPLE DOMAINS FOR SEO USING 301 Google recommends using 301 redirects to standardize URLs. A few lines of code can ensure that alternative URLs consistently lead to your preferred URL, maximizing the potential for search engine appearances. Best practice is to set up permanent 301 redirects for any extra domains, as well as the www subdomain or the non-www domain.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
ABOUT - HOCHMAN CONSULTANTS About Us Helping your business leverage the Internet. Hochman Consultants was established by Jonathan Hochman in 2004 as a boutique search marketing agency. Our goal has always been to help businesses of all sizes better leverage the opportunities that the Internetprovides.
ARTICLES - HOCHMAN CONSULTANTS Articles Trusted SEO, PPC & Web Design Advice Hochman Consultants' articles are featured in these leading online publications: CONTACT - HOCHMAN CONSULTANTS Contact Us Have a question or need help with a project? How Can We Help? If you have questions or would like more information about how Hochman Consultants can help please complete the form below. We wouldlove to hear from
SEO & SEM AUDITS
SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your own team, Hochman Consultants can help! EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more BEST PRACTICES FOR MANAGING ONLINE REVIEWS The best way to prevent negative reviews from harming your business is to grow a solid list of positive reviews beforehand. Online reputation tends to snowball, either for good or for ill. People tend to adopt the sentiments of what others have posted before. Once you establish a positive review score, you can link to your reviews from your own UNDERSTANDING WEB SITE LINGO FOR BUSINESS WEBSITE OWNERS The Front End Versus The Back End The Front End Is What Your Site Looks Like. The front end is not exactly like the front end of a car, but with websites, there is a front end and back end. When you hear the term “front end”, this is the same as “user interface”which is unfortunately just as confusing. HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
THE INTERNET MARKETING PROCESS Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few web sites JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOW TO STANDARDIZE MULTIPLE DOMAINS FOR SEO USING 301 Google recommends using 301 redirects to standardize URLs. A few lines of code can ensure that alternative URLs consistently lead to your preferred URL, maximizing the potential for search engine appearances. Best practice is to set up permanent 301 redirects for any extra domains, as well as the www subdomain or the non-www domain. HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
THE INTERNET MARKETING PROCESS Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few web sites JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOW TO STANDARDIZE MULTIPLE DOMAINS FOR SEO USING 301 Google recommends using 301 redirects to standardize URLs. A few lines of code can ensure that alternative URLs consistently lead to your preferred URL, maximizing the potential for search engine appearances. Best practice is to set up permanent 301 redirects for any extra domains, as well as the www subdomain or the non-www domain.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
ABOUT - HOCHMAN CONSULTANTS About Us Helping your business leverage the Internet. Hochman Consultants was established by Jonathan Hochman in 2004 as a boutique search marketing agency. Our goal has always been to help businesses of all sizes better leverage the opportunities that the Internetprovides.
ARTICLES - HOCHMAN CONSULTANTS Articles Trusted SEO, PPC & Web Design Advice Hochman Consultants' articles are featured in these leading online publications: CONTACT - HOCHMAN CONSULTANTS Contact Us Have a question or need help with a project? How Can We Help? If you have questions or would like more information about how Hochman Consultants can help please complete the form below. We wouldlove to hear from
SEO & SEM AUDITS
SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your own team, Hochman Consultants can help! EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more BEST PRACTICES FOR MANAGING ONLINE REVIEWS The best way to prevent negative reviews from harming your business is to grow a solid list of positive reviews beforehand. Online reputation tends to snowball, either for good or for ill. People tend to adopt the sentiments of what others have posted before. Once you establish a positive review score, you can link to your reviews from your own UNDERSTANDING WEB SITE LINGO FOR BUSINESS WEBSITE OWNERS The Front End Versus The Back End The Front End Is What Your Site Looks Like. The front end is not exactly like the front end of a car, but with websites, there is a front end and back end. When you hear the term “front end”, this is the same as “user interface”which is unfortunately just as confusing. HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
THE INTERNET MARKETING PROCESS Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few web sites JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOW TO STANDARDIZE MULTIPLE DOMAINS FOR SEO USING 301 Google recommends using 301 redirects to standardize URLs. A few lines of code can ensure that alternative URLs consistently lead to your preferred URL, maximizing the potential for search engine appearances. Best practice is to set up permanent 301 redirects for any extra domains, as well as the www subdomain or the non-www domain. HOCHMAN CONSULTANTS » SEARCH & INTERNET MARKETING Your customized services could include a marketing plan, personnel training, and company seminars as well as web development, user experience (UX), high-level security, copy-writing, search engine optimization, pay-per-click and digital advertising.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
THE INTERNET MARKETING PROCESS Having a web site isn’t enough You may have invested a considerable amount building a professional looking web site, but that investment won’t pay off unless you use the Internet to effectively market your business. Building a web site and doing Internet marketing are two completely different things. You’ve probably visited a few web sites JONATHAN HOCHMAN, COMPUTER SCIENTIST JONATHAN HOCHMAN, FOUNDER. J onathan Hochman is the founder of Hochman Consultants. He has two computer science degrees from Yale University and 25 years experience as a consultant. He has broad experience with technology, marketing, sales, business development, and operations. In addition Hochman is chairman of SEMNE, the association of search WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by HOW TO GET GOOGLE SITELINKS Google Doesn’t Say How to Get Sitelinks. Google advises webmasters to build sites with clear navigation and a well-planned hierarchy of pages. These features may make a site more amenable to Google’s Sitelink analysis algorithms. The precise workings of many Google algorithms, including Sitelinks, are kept secret to discourage peoplefrom
THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more 302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER? A 301 redirect means that the page has permanently moved to a new location. A 302 redirect means that the move is only temporary. Search engines need to figure out whether to keep the old page, or replace it with the one found at the new location. If the wrong type of redirect has been set up, search engines may become confused, resulting in a HOW TO STANDARDIZE MULTIPLE DOMAINS FOR SEO USING 301 Google recommends using 301 redirects to standardize URLs. A few lines of code can ensure that alternative URLs consistently lead to your preferred URL, maximizing the potential for search engine appearances. Best practice is to set up permanent 301 redirects for any extra domains, as well as the www subdomain or the non-www domain.INTERNET MARKETING
Turnkey Marketing Campaigns. We offer turnkey Internet marketing services for small to medium sized businesses. Our search marketing campaigns include search engine, optimization, local search, paid search, and any other services required to support your onlinemarketing efforts.
ABOUT - HOCHMAN CONSULTANTS About Us Helping your business leverage the Internet. Hochman Consultants was established by Jonathan Hochman in 2004 as a boutique search marketing agency. Our goal has always been to help businesses of all sizes better leverage the opportunities that the Internetprovides.
ARTICLES - HOCHMAN CONSULTANTS Articles Trusted SEO, PPC & Web Design Advice Hochman Consultants' articles are featured in these leading online publications: CONTACT - HOCHMAN CONSULTANTS Contact Us Have a question or need help with a project? How Can We Help? If you have questions or would like more information about how Hochman Consultants can help please complete the form below. We wouldlove to hear from
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SEO and PPC are budget, time and resource demanding so it’s important to find ways to focus and prioritize your efforts. Whether you’re just starting out, want to outsource your SEO and PPC efforts, or if you just need access to expert guidance to help support your own team, Hochman Consultants can help! EXTERNAL LINKS & SEO No, it is not. There are many factors that affect search rankings, including relevancy, and a site’s reputation. Sometimes external links that give away PageRank help develop a site’s reputation and make a site more valuable so it accumulates more links. In time, the site will probably generate higher PageRank by sharing links than by WEBSITE USABILITY AND ACCESSIBILITY Website Usability & Accessibility Improve your website's performance and protect your business from legal issues. Every dollar counts when you're investing in internet marketing. So each time a visitor lands on any page of your website, no matter how they got there you THE BENEFITS OF CLEAN URLS How Clean URLs Help. A clean URL is less intimidating to a human user. They can look at it and get an idea what the page is about. Clean URLs are also more sharable. Being short and meaningful, they are more pleasing to the eye and more likely to be shared on Twitter, Facebook, or other sites, and via email. Sharing and linking make a site more BEST PRACTICES FOR MANAGING ONLINE REVIEWS The best way to prevent negative reviews from harming your business is to grow a solid list of positive reviews beforehand. Online reputation tends to snowball, either for good or for ill. People tend to adopt the sentiments of what others have posted before. Once you establish a positive review score, you can link to your reviews from your own UNDERSTANDING WEB SITE LINGO FOR BUSINESS WEBSITE OWNERS The Front End Versus The Back End The Front End Is What Your Site Looks Like. The front end is not exactly like the front end of a car, but with websites, there is a front end and back end. When you hear the term “front end”, this is the same as “user interface”which is unfortunately just as confusing. Skip to content Skip to content* HOME
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HomeJonathan Hochman 2020-03-31T00:20:34+00:00 MAKE YOUR WEBSITE WORK HARDER FOR YOUR SMALL BUSINESS Discover the opportunities and the risks in your website and Internet marketing strategy with Hochman Consultants. INCREASE SALES, SAVE MONEY AND REDUCE RISK Do you suspect that your website and other Internet marketing efforts could be doing more to help your small business thrive? Are you looking to better understand where the opportunities and problems are and how to best address them effectively and cost efficiently? Hochman Consultants has been helping small businesses succeed on the Internet since 2004. If it seems like there just isn’t enough time or resources to meet the day-to-day demands that come along with running a business in the digital age please contact us today. We can help you stay focused on what you do best by assisting with:* __
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MOST POPULAR ARTICLES THE COST OF PAY PER CLICK ADVERTISING— PPC TRENDS AND ANALYSISBy Jonathan Hochman
|2020-03-27T23:24:06+00:00February6th, 2020|
Advertisers often ask, How much does PPC cost? These statistics help answer that question. Each advertiser can set a monthly budget, and a maximum cost per click by keyword. We've seen budgets ranging from $50 per month to $500,000 per month and even more. To provide usefulguidance, our
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302 REDIRECT VS. 301 REDIRECT: WHICH IS BETTER?By Jonathan Hochman
|2020-03-28T00:18:58+00:00November24th, 2019|
Many webmasters would like to know more about the difference between a 301 and 302 redirect. To a user they seem to work the same way, but they aren’t the same as far as search engines are concerned. Search engines sense the different types of redirects, and handlethem
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HOW TO GET GOOGLE SITELINKSBy Jonathan Hochman
|2020-03-28T00:18:08+00:00February7th, 2019|
What Are Google Sitelinks? Google sitelinks are a deluxe listing format that presents a main search result, followed by two or more indented Sitelink results. Most web site operators view Sitelinks as a reputation enhancer, and also a way to control a greater area of thesearch results
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MORE SEO, PPC & WEBSITE ADVICE FROM HOCHMAN CONSULTANTS TO HELP GROW AND PROTECT YOUR SMALL BUSINESS UNDERSTANDING WEB SITE LINGO FOR BUSINESS WEBSITE OWNERSBy Kim Krause Berg
|2020-04-07T20:53:27+00:00April7th, 2020|
Web site lingo can be confusing. If you hired a company to build your business website, it may be difficult to understand the conversation with your designer unless you are familiar with the terms they use. Not only that, you may not know if you are agreeing toRead More
WEBSITE ACCESSIBILITY, ADA LAWSUITS AND YOUR SMALL BUSINESS WEBSITEBy Kim Krause Berg
|2020-03-18T18:30:06+00:00March6th, 2020|
F or years the standard practice for an online business selling products or services was to create an attractive design and promote it in search engines to attract traffic and generate revenue. Research gathered on how people use websites, make purchase decisions and what computer devices they useRead More
HOW TO INCREASE HOMEPAGE CONVERSIONSBy Kim Krause Berg
|2020-02-07T03:38:50+00:00January30th, 2020|
A website homepage has five seconds to convey enough information to persuade someone to look around and find what they came for. How do you introduce your offer, present your content, and persuade someone that your products are the best? Website conversions occur with welldesigned web pages
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302 Redirect vs. 301 Redirect: Which is Better?November 24th, 2019
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The Cost of Pay Per Click Advertising— PPC Trends and AnalysisFebruary 6th, 2020
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How to Get Google SitelinksFebruary 7th, 2019
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Understanding Web Site Lingo for Business Website OwnersApril 7th, 2020
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Website Accessibility, ADA Lawsuits and Your Small Business WebsiteMarch 6th, 2020
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The Cost of Pay Per Click Advertising— PPC Trends and AnalysisFebruary 6th, 2020
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