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INSIDE HYDRAFACIAL'S SUMMER TOUR Hydrafacial has had a busy year. In January, it began a partnership with Murad skin care to offer a special Murad Retinol Booster treatment. It went public via a SPAC merger in March, operating under the name The Beauty Health Company, and followed up with its first earnings report on May 13. Net sales for the first quarter were $47.5 million, a year-over-year increase of 46% from 2020. LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years OFRA COSMETICS FOUNDERS STEP DOWN FOLLOWING HATE SYMBOL Ofra Cosmetics founders step down following hate symbol controversy. by Liz Flora. JUN 04, 2021. Ofra Cosmetics president Ofra Gaito and vp David Gaito announced their resignation from their leadership roles in the company on Monday following an online outcry. The anger was sparked by a recently discovered photo of David Gaito making a hand FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER Fig.1 skin care launches for the ‘skinimalist’ consumer. by Liz Flora. JUN 08, 2021. As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and skin THE RISE OF MISCARRIAGE LEAVE PROMPTS DEBATE AROUND The rise of miscarriage leave prompts debate around pregnancy discrimination. by Marylou Costa. MAY 06, 2021. This story was originally published in Digiday , our sibling publication. Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. NFTS MAKE THEIR WAY TO BEAUTY NFTs make their way to beauty. by Liz Flora. MAY 13, 2021. Since the pandemic hit, Gracie J, the nail artist for the TV show “Claws,” has been adapting her business. Like several other top nail artists, she’s started creating press-on nails with her designs for clients to apply at home. But she’s also getting into something else that INFLUENCER CARLI BYBEL HAS A NEW COLLABORATION WITH IL MAKIAGE On May 20, she is releasing her second collaboration with makeup brand Il Makiage, which is a seven-piece line of celestially-inspired makeup — the full set will be available for $149. (In addition to Bybel’s first collaboration with the brand, she has also worked with BH Cosmetics and Anastasia Beverly Hills on collaborations.) ANOTHER TOMORROW, FASHIONPHILE AND REBAG ARE FINALISTS IN Another Tomorrow, Fashionphile and Rebag are finalists in the 2021 Glossy Fashion Awards. by Glossy Awards. MAY 04, 2021. This year’s Glossy Fashion Awards highlight key stories of growing businesses working tirelessly to reach millennials and Gen Z — critical audiences whose values differ sharply from previous generations. COLGATE TAPS INTO THE 'ORAL BEAUTY' TREND WITH NEW SUB Colgate taps into the ‘oral beauty’ trend with new sub-brand for Gen Zers. Colgate-Palmolive, the 215-year-old CPG company, is going after younger consumers through toothpaste. On March 19, it launched a new Gen-Z oral care brand called Co. by Colgate. It is sold exclusively through Ulta Beauty and the brand’s DTC e-commerce site. WHAT THE NBA'S INFLUENCE ON FASHION SAYS ABOUT MEN'S Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoricrise.
WHAT DOES HYBRID-OFFICE STYLE LOOK LIKE? 1 day ago · A lot has changed for Sarah LaFleur, co-founder of women’s workwear brand M.M.LaFleur, since the pandemic began. She’s been working from home, she became a new mother to three children (one via IVF and two via surrogate, as she told Marie Claire), and her style and size have changed.Now, like many, she’s building an entirely new wardrobe to match her new, post-pandemiclife.
BRANDS' MARKETING BUDGETS ARE INCHING BACK TO PRE-PANDEMIC New data from a June Modern Retail and Glossy survey of brands and retailers found that 90% planned on having their online marketing budgets back to pre-pandemic levels by the end of 2021. Another 6% said their online spends would return by the end of 2022. Put together, it showcases that brands are expecting a post-pandemicrecovery.
IRIS&ROMEO SECURES $2 MILLION IN SEED ROUND TO REACH 14 hours ago · Founded by former Smashbox executive Michele Gough Baril, DTC beauty brand Iris&Romeo secured $2 million in seed round funding. Closed in early April and announced on Monday, the round was funded by BrandProject, which is known for funding DTC and tech startups including Persona, Freshly, Atolla, Peachy and Daily Harvest.This brings the nearly 2-year-old company’s total ESTÉE LAUDER JOINS TIKTOK 1 day ago · Estée Lauder plans to work with TikTok creators, rather than rely on its own in-house operations to achieve this. TikTok video content will be produced by skinfluencers, DermTok, ASMRtists and traditional beauty influencers. Roman said that the brand is specifically looking for “fun” content. AFTER Q1 EARNINGS ANNOUNCEMENT, INDITEX URGED TO CUT TIES Zara parent company Inditex posted earnings this morning for the first quarter of its 2021 fiscal year, showing strong growth. Overall sales grew by 50% in the first quarter from the previous quarter to nearly $6 billion. Much of that growth has come from FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER Fig.1 skin care launches for the ‘skinimalist’ consumer. by Liz Flora. JUN 08, 2021. As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and skin FACTORIES ARE RAISING THEIR MINIMUM ORDER QUANTITIES One of the toughest things about starting a fashion brand is securing a manufacturing partner.Factories often require minimum order quantities to make a new partnership worth their while, so a brand with only enough money to manufacture small runs of initial products will have a hard time finding a factory. BEN BENNETT OF THE CENTER: 'I DISAGREE THAT THE MARKET IS It was Ben Bennett’s first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his time helping to conceive Bath & Body Works that got himhooked on beauty.
THE BEAUTY INDUSTRY HAS A BURGEONING LOVE AFFAIR WITH Colgate-Palmolive sent an oral care experiment to outer-space in early June in what could be considered one small step for man, and one big step for the beauty and personal care industry. The experiment was aboard Space X’s 22nd supply reload mission headed to GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy OFRA COSMETICS FOUNDERS STEP DOWN FOLLOWING HATE SYMBOL Ofra Cosmetics founders step down following hate symbol controversy. by Liz Flora. JUN 04, 2021. Ofra Cosmetics president Ofra Gaito and vp David Gaito announced their resignation from their leadership roles in the company on Monday following an online outcry. The anger was sparked by a recently discovered photo of David Gaito making a hand 5 NEWLY-LAUNCHED BEAUTY BRANDS TO KNOW The Skin Enhancing Tint ($32) is the brand’s hero and bestseller. It launched in six shades, ranging from medium to darker than most brands offer. Unlike its predecessors (e.g. Fenty), it skipped a launch of 50 shades of full coverage makeup. This is no-makeup makeup for people with darker skin tones, who haven’t yet had products to shop in THE GLOSSY BEAUTY AWARDS On April 20, we announced the 2021 Glossy Beauty Awards finalists. Check out the full list of those in the running here. On Thursday, June 17 beginning at 2:30 p.m. EDT, we’ll be live on the site celebrating finalists and naming this year’s winners. Register for the virtual event, presented by Gorgias, below. GLOSSY BEAUTY FORUM LIVE This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values. At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, pushaction and
NFTS MAKE THEIR WAY TO BEAUTY NFTs make their way to beauty. by Liz Flora. MAY 13, 2021. Since the pandemic hit, Gracie J, the nail artist for the TV show “Claws,” has been adapting her business. Like several other top nail artists, she’s started creating press-on nails with her designs for clients to apply at home. But she’s also getting into something else that LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy ANOTHER TOMORROW, FASHIONPHILE AND REBAG ARE FINALISTS IN Another Tomorrow, Fashionphile and Rebag are finalists in the 2021 Glossy Fashion Awards. by Glossy Awards. MAY 04, 2021. This year’s Glossy Fashion Awards highlight key stories of growing businesses working tirelessly to reach millennials and Gen Z — critical audiences whose values differ sharply from previous generations. THE RISE OF MISCARRIAGE LEAVE PROMPTS DEBATE AROUND The rise of miscarriage leave prompts debate around pregnancy discrimination. by Marylou Costa. MAY 06, 2021. This story was originally published in Digiday , our sibling publication. Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. WILL GLOSSIER IPO IN 2020? In 2019, Glossier achieved milestones that opened it up for either an acquisition or an IPO in 2020. The brand earned $100 million in sales in 2018 and launched a makeup sub-brand Glossier Play in March 2019, and it now has an international presence in seven countries including Canada, the U.K. and France. But in order to fuel further growth, the company likely needs the helping hand of a FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER Fig.1 skin care launches for the ‘skinimalist’ consumer. by Liz Flora. JUN 08, 2021. As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and skin OFRA COSMETICS FOUNDERS STEP DOWN FOLLOWING HATE SYMBOL Ofra Cosmetics founders step down following hate symbol controversy. by Liz Flora. JUN 04, 2021. Ofra Cosmetics president Ofra Gaito and vp David Gaito announced their resignation from their leadership roles in the company on Monday following an online outcry. The anger was sparked by a recently discovered photo of David Gaito making a hand THE GLOSSY BEAUTY AWARDS On April 20, we announced the 2021 Glossy Beauty Awards finalists. Check out the full list of those in the running here. On Thursday, June 17 beginning at 2:30 p.m. EDT, we’ll be live on the site celebrating finalists and naming this year’s winners. Register for the virtual event, presented by Gorgias, below. GLOSSY BEAUTY FORUM LIVE This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values. At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, pushaction and
NFTS MAKE THEIR WAY TO BEAUTY NFTs make their way to beauty. by Liz Flora. MAY 13, 2021. Since the pandemic hit, Gracie J, the nail artist for the TV show “Claws,” has been adapting her business. Like several other top nail artists, she’s started creating press-on nails with her designs for clients to apply at home. But she’s also getting into something else that LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years ANOTHER TOMORROW, FASHIONPHILE AND REBAG ARE FINALISTS IN Another Tomorrow, Fashionphile and Rebag are finalists in the 2021 Glossy Fashion Awards. by Glossy Awards. MAY 04, 2021. This year’s Glossy Fashion Awards highlight key stories of growing businesses working tirelessly to reach millennials and Gen Z — critical audiences whose values differ sharply from previous generations. GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy THE RISE OF MISCARRIAGE LEAVE PROMPTS DEBATE AROUND The rise of miscarriage leave prompts debate around pregnancy discrimination. by Marylou Costa. MAY 06, 2021. This story was originally published in Digiday , our sibling publication. Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. WILL GLOSSIER IPO IN 2020? In 2019, Glossier achieved milestones that opened it up for either an acquisition or an IPO in 2020. The brand earned $100 million in sales in 2018 and launched a makeup sub-brand Glossier Play in March 2019, and it now has an international presence in seven countries including Canada, the U.K. and France. But in order to fuel further growth, the company likely needs the helping hand of a GLOSSY – THE EVOLUTION OF FASHION AND BEAUTY Opinion: Luxury fashion still has a long way to go to fix its DE&I problem. The raft of diversity and inclusion hires in luxury fashion over the last few years has shown the industry’s slowly shifting viewpoint on the matter. But that’s not to say that there still isn’t a long way to go. The use of DE&I departments has been viewedas the
FASHION BRIEFING: HOW THE PANDEMIC DROVE THE YEAR OF THE 10 hours ago · The fashion industry is experiencing a Birkin boom. That’s despite the fact that the world is still emerging from a pandemic. Following a year of widespread instability and economic uncertainty, people are investing in handbags that have consistently risen in value. They’re safe bets, plus when bought at resale, their value has spiked amid luxury brands’ price hikes. LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years LIVESTREAM STARTUP BRIGHT BETS ON TICKETED BEAUTY EVENTS 1 day ago · Founded by Guy Oseary, Madonna’s and U2’s manager, and former YouTube executive Michael Powers, Bright features events with a high-caliber list of celebrities including Madonna, Ashton Kutcher, Naomi Campbell, Amy Schumer, Charli and Dixie D’Amelio, and Laura Dern, among others. These big names help to attract users to the app by promoting their upcoming events on their social channels. BEAUTY & WELLNESS BRIEFING: IS 'CLEAN BEAUTY' GOING Since I arrived at Glossy about three years ago, the reoccurring soundbite from industry founders and executives has been that “clean beauty is table stakes.”There was no clear definition for the phrase ‘clean beauty,’ but brands and retailers saw the success of the likes of Drunk Elephant, which for its part built its ethos around ingredient elimination, or the “Suspicious 6.” BEN BENNETT OF THE CENTER: 'I DISAGREE THAT THE MARKET IS 1 day ago · It was Ben Bennett’s first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his time helping to conceive Bath & Body Works that got him hooked on beauty. THE BEAUTY INDUSTRY HAS A BURGEONING LOVE AFFAIR WITH 1 day ago · Colgate-Palmolive sent an oral care experiment to outer-space in early June in what could be considered one small step for man, and one big step for the beauty and personal care industry. The experiment was aboard Space X’s 22nd supply reload missionheaded to
THE INFLUENCER TRIP IS BACK (SORT OF) Before the pandemic hit, influencer couple Leo Chan and Alicia Mara were living the dream, jet setting to a new destination each month for brand events. After nearly a year and a half of staying put in New York, they finally embarked on their first brand trip last month —as the only two
WHY LUXURY BRANDS ARE DOUBLING DOWN ON ROBLOX Gucci made a splash in May when a virtual Gucci bag sold in the video game ecosystem Roblox for $4,115, more than the tangible purse, which retails for $3,400. It’s easy to see why the luxury brand is doubling down on Roblox experiences. Roblox’s vp of brand partnerships, Christina Wootton BOTOX UPDATES MARKETING TO FOCUS ON AUTHENTICITY Strom added that, when a tested audience viewed the new campaign and its previous campaign, called “Own Your Look” from 2019, the new campaign has 2.5-times more influence than celebrities in motivating new and existing Botox users to receive treatment.In 2020, Botox solicited customers via its social channels to send personal videos of why they receive Botox, ultimately OFRA COSMETICS FOUNDERS STEP DOWN FOLLOWING HATE SYMBOL Ofra Cosmetics founders step down following hate symbol controversy. by Liz Flora. JUN 04, 2021. Ofra Cosmetics president Ofra Gaito and vp David Gaito announced their resignation from their leadership roles in the company on Monday following an online outcry. The anger was sparked by a recently discovered photo of David Gaito making a hand 5 NEWLY-LAUNCHED BEAUTY BRANDS TO KNOW The Skin Enhancing Tint ($32) is the brand’s hero and bestseller. It launched in six shades, ranging from medium to darker than most brands offer. Unlike its predecessors (e.g. Fenty), it skipped a launch of 50 shades of full coverage makeup. This is no-makeup makeup for people with darker skin tones, who haven’t yet had products to shop in THE GLOSSY BEAUTY AWARDS On April 20, we announced the 2021 Glossy Beauty Awards finalists. Check out the full list of those in the running here. On Thursday, June 17 beginning at 2:30 p.m. EDT, we’ll be live on the site celebrating finalists and naming this year’s winners. Register for the virtual event, presented by Gorgias, below. GLOSSY BEAUTY FORUM LIVE This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values. At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, pushaction and
NFTS MAKE THEIR WAY TO BEAUTY NFTs make their way to beauty. by Liz Flora. MAY 13, 2021. Since the pandemic hit, Gracie J, the nail artist for the TV show “Claws,” has been adapting her business. Like several other top nail artists, she’s started creating press-on nails with her designs for clients to apply at home. But she’s also getting into something else that LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy ANOTHER TOMORROW, FASHIONPHILE AND REBAG ARE FINALISTS IN Another Tomorrow, Fashionphile and Rebag are finalists in the 2021 Glossy Fashion Awards. by Glossy Awards. MAY 04, 2021. This year’s Glossy Fashion Awards highlight key stories of growing businesses working tirelessly to reach millennials and Gen Z — critical audiences whose values differ sharply from previous generations. THE RISE OF MISCARRIAGE LEAVE PROMPTS DEBATE AROUND The rise of miscarriage leave prompts debate around pregnancy discrimination. by Marylou Costa. MAY 06, 2021. This story was originally published in Digiday , our sibling publication. Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. WILL GLOSSIER IPO IN 2020? In 2019, Glossier achieved milestones that opened it up for either an acquisition or an IPO in 2020. The brand earned $100 million in sales in 2018 and launched a makeup sub-brand Glossier Play in March 2019, and it now has an international presence in seven countries including Canada, the U.K. and France. But in order to fuel further growth, the company likely needs the helping hand of a OFRA COSMETICS FOUNDERS STEP DOWN FOLLOWING HATE SYMBOL Ofra Cosmetics founders step down following hate symbol controversy. by Liz Flora. JUN 04, 2021. Ofra Cosmetics president Ofra Gaito and vp David Gaito announced their resignation from their leadership roles in the company on Monday following an online outcry. The anger was sparked by a recently discovered photo of David Gaito making a hand 5 NEWLY-LAUNCHED BEAUTY BRANDS TO KNOW The Skin Enhancing Tint ($32) is the brand’s hero and bestseller. It launched in six shades, ranging from medium to darker than most brands offer. Unlike its predecessors (e.g. Fenty), it skipped a launch of 50 shades of full coverage makeup. This is no-makeup makeup for people with darker skin tones, who haven’t yet had products to shop in THE GLOSSY BEAUTY AWARDS On April 20, we announced the 2021 Glossy Beauty Awards finalists. Check out the full list of those in the running here. On Thursday, June 17 beginning at 2:30 p.m. EDT, we’ll be live on the site celebrating finalists and naming this year’s winners. Register for the virtual event, presented by Gorgias, below. GLOSSY BEAUTY FORUM LIVE This includes one-on-one communications with customers, the next mega-platforms of discovery, sustainability and customer values. At the Glossy Beauty Forum LIVE, executives, content creators and founders from the industry’s leading beauty brands will discuss how their companies are seizing this moment to make a statement, pushaction and
NFTS MAKE THEIR WAY TO BEAUTY NFTs make their way to beauty. by Liz Flora. MAY 13, 2021. Since the pandemic hit, Gracie J, the nail artist for the TV show “Claws,” has been adapting her business. Like several other top nail artists, she’s started creating press-on nails with her designs for clients to apply at home. But she’s also getting into something else that LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy ANOTHER TOMORROW, FASHIONPHILE AND REBAG ARE FINALISTS IN Another Tomorrow, Fashionphile and Rebag are finalists in the 2021 Glossy Fashion Awards. by Glossy Awards. MAY 04, 2021. This year’s Glossy Fashion Awards highlight key stories of growing businesses working tirelessly to reach millennials and Gen Z — critical audiences whose values differ sharply from previous generations. THE RISE OF MISCARRIAGE LEAVE PROMPTS DEBATE AROUND The rise of miscarriage leave prompts debate around pregnancy discrimination. by Marylou Costa. MAY 06, 2021. This story was originally published in Digiday , our sibling publication. Christine Wetzler has experienced pregnancy discrimination numerous times in different workplaces, with devastating consequences. WILL GLOSSIER IPO IN 2020? In 2019, Glossier achieved milestones that opened it up for either an acquisition or an IPO in 2020. The brand earned $100 million in sales in 2018 and launched a makeup sub-brand Glossier Play in March 2019, and it now has an international presence in seven countries including Canada, the U.K. and France. But in order to fuel further growth, the company likely needs the helping hand of a GLOSSY – THE EVOLUTION OF FASHION AND BEAUTY Opinion: Luxury fashion still has a long way to go to fix its DE&I problem. The raft of diversity and inclusion hires in luxury fashion over the last few years has shown the industry’s slowly shifting viewpoint on the matter. But that’s not to say that there still isn’t a long way to go. The use of DE&I departments has been viewedas the
FASHION BRIEFING: HOW THE PANDEMIC DROVE THE YEAR OF THE 7 hours ago · The fashion industry is experiencing a Birkin boom. That’s despite the fact that the world is still emerging from a pandemic. Following a year of widespread instability and economic uncertainty, people are investing in handbags that have consistently risen in value. They’re safe bets, plus when bought at resale, their value has spiked amid luxury brands’ price hikes. LUXURY FASHION STILL HAS A LONG WAY TO GO TO FIX ITS DE&I Luxury has long had issues around race. Saks was accused of discriminating against its Black employees in 2018, LVMH only recently named its first Black woman creative director, in 2019, and Salvatore Ferragamo received blowback for showing allegedly inauthentic support of the Black community in 2020.. The raft of diversity and inclusion hires in luxury fashion over the last few years LIVESTREAM STARTUP BRIGHT BETS ON TICKETED BEAUTY EVENTS 21 hours ago · Founded by Guy Oseary, Madonna’s and U2’s manager, and former YouTube executive Michael Powers, Bright features events with a high-caliber list of celebrities including Madonna, Ashton Kutcher, Naomi Campbell, Amy Schumer, Charli and Dixie D’Amelio, and Laura Dern, among others. These big names help to attract users to the app by promoting their upcoming events on theirsocial channels.
BEAUTY & WELLNESS BRIEFING: IS 'CLEAN BEAUTY' GOING Since I arrived at Glossy about three years ago, the reoccurring soundbite from industry founders and executives has been that “clean beauty is table stakes.”There was no clear definition for the phrase ‘clean beauty,’ but brands and retailers saw the success of the likes of Drunk Elephant, which for its part built its ethos around ingredient elimination, or the “Suspicious 6.” BEN BENNETT OF THE CENTER: 'I DISAGREE THAT THE MARKET IS 21 hours ago · It was Ben Bennett’s first job working at Limited Brands that showed him the power of working on a portfolio of businesses. Early in his career, Bennett, the founder and CEO of beauty brand incubator The Center, worked on 14 different apparel businesses at Limited Brands, but it was his time helping to conceive Bath & Body Works that got him hooked on beauty. THE BEAUTY INDUSTRY HAS A BURGEONING LOVE AFFAIR WITH 21 hours ago · Colgate-Palmolive sent an oral care experiment to outer-space in early June in what could be considered one small step for man, and one big step for the beauty and personal care industry. The experiment was aboard Space X’s 22nd supply reload missionheaded to
THE INFLUENCER TRIP IS BACK (SORT OF) Before the pandemic hit, influencer couple Leo Chan and Alicia Mara were living the dream, jet setting to a new destination each month for brand events. After nearly a year and a half of staying put in New York, they finally embarked on their first brand trip last month —as the only two
WHY LUXURY BRANDS ARE DOUBLING DOWN ON ROBLOX Gucci made a splash in May when a virtual Gucci bag sold in the video game ecosystem Roblox for $4,115, more than the tangible purse, which retails for $3,400. It’s easy to see why the luxury brand is doubling down on Roblox experiences. Roblox’s vp of brand partnerships, Christina Wootton BOTOX UPDATES MARKETING TO FOCUS ON AUTHENTICITY 1 day ago · Strom added that, when a tested audience viewed the new campaign and its previous campaign, called “Own Your Look” from 2019, the new campaign has 2.5-times more influence than celebrities in motivating new and existing Botox users to receive treatment.In 2020, Botox solicited customers via its social channels to send personal videos of why they receive Botox, ultimatelyEVENTS - GLOSSY
Glossy Future of Fashion Summit. At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups. Miami, FL. Nov 14–16, 2021. RAE WELLNESS EXPANDS INTO CBD 8 hours ago · Supplement brand Rae Wellness is the latest to enter the CBD category as the ingredient gains more mainstream traction, but major retailers have yet to get on board.. Today, the brand launches its first CBD products, 600-milligram capsules and drops forBEAUTY ARCHIVES
On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping. by Emma Sandler. Subscribe to Glossy+ for an inside look at how digital and technology are transforming the fashion and beautyindustries.
MAC LAUNCHES RADIANCE FOUNDATION TO APPEAL TO YOUNG AND APR 27, 2021. MAC Cosmetics has rebranded its Studio Face and Body foundation to Studio Radiance. The plan is for Studio Radiance to serve as the first product in a new pillar of MAC products focused on a “radiant” finish. With Studio Radiance, which first relaunched in early April, MAC also expanded its shade range from 13 to 30. MAESA'S SCOTT OSHRY ON WHY RETAIL ISN'T DEAD: 'NEWNESS In 2020, Maesa expects to reach $310 million in revenue. Scott Oshry didn’t get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early ’90s, which solved a basic need through design. Still, as he put it on the GlossyBeauty
GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy WHAT THE NBA'S INFLUENCE ON FASHION SAYS ABOUT MEN'S Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoricrise.
WHY REVLON BROUGHT ITS DIGITAL MARKETING AND SALES At Revlon Inc., global e-commerce sales are slowly climbing as the company brings its digital marketing and sales in-house. The move is part of Revlon’s internal restructuring of its digital organization, the goal of which is to produce content (marketing visuals, social media posts and overall campaigns) more affordably and more often, establish better control influencer relationships, and INSIDE DIOR'S FIRST MICRO-INFLUENCER CAMPAIGN Inside Dior’s first micro-influencer campaign. by Jill Manoff. SEP 19, 2017. With luxury brands finally coming around to influencer marketing (73 percent of luxury brands are now utilizing the tactic, according to a 2017 report by Fashion and Beauty Monitor ), Dior is taking a unique approach by going after micro-influencers, who JAPANESE BEAUTY BRAND TATCHA IS FINALLY INVESTING IN After nearly a decade in business, geisha-inspired luxury brand Tatcha Beauty is ready to dip into influencer marketing campaigns. In October 2018, Tatcha released its first test: an unpaid influencer campaign featuring makeup artist-turned-beauty and lifestyle vlogger Claire Marshall, who boasts over 984,000 subscribers on YouTube and 702,000 followers on Instagram.EVENTS - GLOSSY
Glossy Future of Fashion Summit. At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups. Miami, FL. Nov 14–16, 2021.BEAUTY ARCHIVES
On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping. by Emma Sandler. Subscribe to Glossy+ for an inside look at how digital and technology are transforming the fashion and beautyindustries.
MAC LAUNCHES RADIANCE FOUNDATION TO APPEAL TO YOUNG AND APR 27, 2021. MAC Cosmetics has rebranded its Studio Face and Body foundation to Studio Radiance. The plan is for Studio Radiance to serve as the first product in a new pillar of MAC products focused on a “radiant” finish. With Studio Radiance, which first relaunched in early April, MAC also expanded its shade range from 13 to 30. MAESA'S SCOTT OSHRY ON WHY RETAIL ISN'T DEAD: 'NEWNESS In 2020, Maesa expects to reach $310 million in revenue. Scott Oshry didn’t get into the beauty industry because of a life-long love of cosmetics or hair care. He, alongside his college friend Sean Brosmith, created the CD storage sleeve in the early ’90s, which solved a basic need through design. Still, as he put it on the GlossyBeauty
GLOSSY INSTAGRAM STRATEGIES LIVE GLOSSY. 12:10 pm. Instagram Strategies 2.0: From Taking a Multi-Media Approach to the Platform to Mastering Social Commerce. What worked on Instagram even last year doesn’t work today. In this session, Anine Bing chief strategy officer Annika Meller and COO Olivia Gentin will break down how the brand is evolving its Instagram strategy WHAT THE NBA'S INFLUENCE ON FASHION SAYS ABOUT MEN'S Athletes have always been style icons, but in the past year, fashion's hunger for basketball -- both the players and the looks inspired by them -- has blown up. Athletes have become valuable influencers for brands looking to target men at a time when menswear is on a meteoricrise.
MAC LEANS ON INFLUENCER COLLABORATION MODEL FOR LATEST The new MAC program is launching in tandem with MAC’s Maker lipstick line and takes an international approach to influencer marketing. Each of the beauty influencers will target specific markets: Nyma Tang will focus on the U.S., Patricia Bright WHY REVLON BROUGHT ITS DIGITAL MARKETING AND SALES At Revlon Inc., global e-commerce sales are slowly climbing as the company brings its digital marketing and sales in-house. The move is part of Revlon’s internal restructuring of its digital organization, the goal of which is to produce content (marketing visuals, social media posts and overall campaigns) more affordably and more often, establish better control influencer relationships, and INSIDE DIOR'S FIRST MICRO-INFLUENCER CAMPAIGN Inside Dior’s first micro-influencer campaign. by Jill Manoff. SEP 19, 2017. With luxury brands finally coming around to influencer marketing (73 percent of luxury brands are now utilizing the tactic, according to a 2017 report by Fashion and Beauty Monitor ), Dior is taking a unique approach by going after micro-influencers, who JAPANESE BEAUTY BRAND TATCHA IS FINALLY INVESTING IN After nearly a decade in business, geisha-inspired luxury brand Tatcha Beauty is ready to dip into influencer marketing campaigns. In October 2018, Tatcha released its first test: an unpaid influencer campaign featuring makeup artist-turned-beauty and lifestyle vlogger Claire Marshall, who boasts over 984,000 subscribers on YouTube and 702,000 followers on Instagram.EVENTS - GLOSSY
Glossy Future of Fashion Summit. At Glossy’s Future of Fashion Summit, marketers from direct-to-consumer, mass and luxury fashion brands will discuss how they’re responding to new competition and consumer expectations, and what they’re doing now to prepare for the industry’s next shakeups. Miami, FL. Nov 14–16, 2021.BEAUTY ARCHIVES
On Friday at 11 p.m. EST, Lawless Beauty will make its TV shopping debut, about seven days after the brand's makeup products were first listed on QVC.com. This is Lawless Beauty's first foray into live shopping. by Emma Sandler. Subscribe to Glossy+ for an inside look at how digital and technology are transforming the fashion and beautyindustries.
GLOSSY RESEARCH: BRANDS' MARKETING BUDGETS ARE INCHING 1 day ago · Retailers and brands are experiencing a marketing rebound. New data from a June Modern Retail and Glossy survey of brands and retailers found that 90% planned on having their online marketing budgets back to pre-pandemic levels by the end of 2021.Another 6%
BEAUTY & WELLNESS BRIEFING: IS 'CLEAN BEAUTY' GOING 16 hours ago · Since I arrived at Glossy about three years ago, the reoccurring soundbite from industry founders and executives has been that “clean beauty is table stakes.”There was no clear definition for the phrase ‘clean beauty,’ but brands and retailers saw the success of the likes of Drunk Elephant, which for its part built its ethos around ingredient elimination, or the “Suspicious 6.” THE INFLUENCER TRIP IS BACK (SORT OF) Before the pandemic hit, influencer couple Leo Chan and Alicia Mara were living the dream, jet setting to a new destination each month for brand events. After nearly a year and a half of staying put in New York, they finally embarked on their first brand trip last month —as the only two
'MORE CREATIVE': WHY TOO FACED IS LETTING INFLUENCERS 1 day ago · For the last year, Too Faced leaned on influencers to help produce campaign photoshoots, adding a new dimension to its larger partnership strategy. Before Covid-19, Too Faced, like many other beauty brands, developed a photoshoot based on a campaign idea, and hired models, makeup artists, hair RAE WELLNESS EXPANDS INTO CBD 8 hours ago · Supplement brand Rae Wellness is the latest to enter the CBD category as the ingredient gains more mainstream traction, but major retailers have yet to get on board.. Today, the brand launches its first CBD products, 600-milligram capsules and drops for ‘EXCEEDING 2019 SALES’: EXPRESS REPORTS PROGRESS IN PIVOT As malls either close or transition from retail hubs to lifestyle centers, “mall brands” are working hard to change their image. For Express, there are early signs that it’s on the right track, in its plan to rewrite its reputation. “ Our evolution, from a brand perspective, is from a store at the mall to a brand with a purpose,” Tim Baxter, CEO of Express, told Glossy on Wednesday. FIG.1 SKIN CARE LAUNCHES FOR THE ‘SKINIMALIST’ CONSUMER 1 day ago · As accessible skin care becomes a growing market, new brand Fig.1 is launching with a focus on simplifying the routine. Co-founded by four business partners including Harvard dermatologist Courtney Rubin, LVMH alum Kelly McCarthy, VC Kimmy Scotti and SEPHORA EXPANDS ITS INFLUENCER BRANDS WITH JESS HUNT'S 1 day ago · For as many brands as Sephora carries — and as many influencer brands that exist today — it’s surprising that just a few influencer-founded brands are carried at the beauty retailer. A new addition, however, is joining the ranks today. Refy Beauty is the creation of influencer Jess Hunt, (1.4close dialog
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WELLNESS BRANDS GRAPPLE WITH ADVERTISING DURING CORONAVIRUSby Emma Sandler
Fashion ‘Bring the retail store to you’: Try-before-you-buy services are seeing new demand Member Exclusive As the DTC reckoning accelerates, founders turn to each other for advice and sanity Beauty Hand sanitizer is the latest back-aisle product to make theleap to beauty
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FACED WITH A CONTENT CRUNCH, BEAUTY BRANDS ARE TURNING TO PLAYLISTS As brands shift their social strategies from products to lifestyle content during the Covid-19 pandemic, they’re turning to music content as to build their communities.Fashion
LUXURY FASHION RETAILER THE MODIST CLOSES ITS DOORS The Modist, the barely-3-year-old luxury e-commerce platform that focused on modest fashion, is ceasing operations permanently, according to a note from founder Ghizlan Guenez posted on the company’s social media channels on Thursday.close dialog
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'BRING THE RETAIL STORE TO YOU': TRY-BEFORE-YOU-BUY SERVICES ARESEEING NEW DEMAND
With retail stores closed, companies are noticing that customers are taking greater advantage of services that allow them to try product at home before deciding whether or not to purchase.by Katie Richards
AS THE DTC RECKONING ACCELERATES, FOUNDERS TURN TO EACH OTHER FORADVICE AND SANITY
LUXURY FASHION RETAILER THE MODIST CLOSES ITS DOORS ‘THE END OF FASHION AS WE KNEW IT’: THE NEW STATE OF THE SEASONALTRADE SHOW
BEAUTY
WELLNESS BRANDS GRAPPLE WITH ADVERTISING DURING CORONAVIRUS According to Facebook’s ad library, which shows what ads are running across Facebook, Messenger, Instagram and Facebook's audience network, several brands started to advertise products related to the immune system in March as the pandemic began to rapidly spread in the U.S.by Emma Sandler
HAND SANITIZER IS THE LATEST BACK-AISLE PRODUCT TO MAKE THE LEAP TOBEAUTY
FACED WITH A CONTENT CRUNCH, BEAUTY BRANDS ARE TURNING TO PLAYLISTS TIKTOK TAKES OFF AMONG BEAUTY BRANDSFROM DIGIDAY MEDIA
AS THE DTC RECKONING ACCELERATES, FOUNDERS TURN TO EACH OTHER FORADVICE AND SANITY
The reckoning was a while in coming. It just wasn't expected to come like this. After all, people on Twitter, that favorite platform of the direct-to-consumer startup community -- and plenty of articles on this site as well -- love to talk about one of a few things: If there's a direct-to-consumer ceiling; the best way to acquire customers, and the inevitable slowdown and burst of the DTC bubble as unprofitable businesses are due to run out of cash, with no investors left to fund them. And thanks to the coronavirus outbreak, that last one seems to have accelerated. "The coronavirus outbreak notwithstanding, there were a lot of issues that were spread out through the rest of the DTC ecosystem going into the first-quarter of this year," said Jeremy Cai, CEO of Italic, which sells luxury bedding and handbags. "I feel like we are settling into a new normal in many ways of being conservative,"he said.
by Anna Hensel
‘RIGHT NOW, CASH IS KING’: FUNDING GRINDS TO A HALT FOR CONSUMERSTARTUPS
‘ABSOLUTE TSUNAMI’: CONSUMER STARTUPS ARE SCRAMBLING TO RECEIVEDISASTER RELIEF
IN A TIME OF MOUNTING UNKNOWNS, ADVICE HAS BECOME A HOT DTC COMMODITYEVENTS
Apr 6, 2020
Live Glossy Podcast: Rebecca MinkoffApr 8, 2020
Glossy+ Talks: The Future of Loyalty ProgramsVirtual
Apr 24, 2020
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