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LOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark CreativeRevolution in
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fu AMERICANLIFE TV NETWORK A FRESH WAY TO TALK ABOUT THE BABY BOOMERS? STAR THE BABY BOOMERS AND THEIR BABIES! We have been taught to believe that creativity comes in flashes of rare brilliance, with an echoing thunderclap and a bolt oflightning.
MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
DDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins.TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
XEROX - GEORGE LOIS
Carlson finally made a deal with the Haloid Company, an obscure photographic-supply company, and produced the Haloid Xerox 914, a seemingly miraculous machine that made sharp, permanent copies on ordinary paper. In the early sixties, if you mentioned “office copying” or “duplicating,” the picture that came to mind was ashlocky back
OLIVETTI - GEORGELOIS.COM Olivetti, the great Italian typewriter, had been advertised in America with a primary emphasis on the beauty of its design. Among industrial design cognoscenti, Olivetti was always synonymous with beauty, but most people wouldn’t recognize good design if they tripped over it. GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark CreativeRevolution in
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fu AMERICANLIFE TV NETWORK A FRESH WAY TO TALK ABOUT THE BABY BOOMERS? STAR THE BABY BOOMERS AND THEIR BABIES! We have been taught to believe that creativity comes in flashes of rare brilliance, with an echoing thunderclap and a bolt oflightning.
MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
DDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins.TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
XEROX - GEORGE LOIS
Carlson finally made a deal with the Haloid Company, an obscure photographic-supply company, and produced the Haloid Xerox 914, a seemingly miraculous machine that made sharp, permanent copies on ordinary paper. In the early sixties, if you mentioned “office copying” or “duplicating,” the picture that came to mind was ashlocky back
OLIVETTI - GEORGELOIS.COM Olivetti, the great Italian typewriter, had been advertised in America with a primary emphasis on the beauty of its design. Among industrial design cognoscenti, Olivetti was always synonymous with beauty, but most people wouldn’t recognize good design if they tripped over it. SEE IT NOW - GEORGE LOIS See it Now. EDWARD R. MURROW SLAYS McCARTHYISM. In 1954, I was a 23-year-old Korean War vet who just landed my dream job at CBS Television as a designer in Bill Golden’s “Corporate Image” design department. In my first month at CBS, Bill Golden walked in to my office and announced, “George, it’s okay. No problem.AD CAMPAIGNS
1962. "Who knows more about cats than Puss'n Boots?" Ron Rico Rum. 1962. Robert Kennedy. Senate Campaign. 1964. Lestoil. 1965. SUBURU - GEORGELOIS.COM CRAZY LOIS AND HIS JAPANESE BALLPLAYER. Did you ever hear of Subaru? In 1974 we were asked to promote this terrific Japanese car because back on the Yokohama docks, unsold Subarus were piling up like Zerosafter World War II.
DDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins. OLIVETTI - GEORGELOIS.COM Olivetti, the great Italian typewriter, had been advertised in America with a primary emphasis on the beauty of its design. Among industrial design cognoscenti, Olivetti was always synonymous with beauty, but most people wouldn’t recognize good design if they tripped over it.XEROX - GEORGE LOIS
Carlson finally made a deal with the Haloid Company, an obscure photographic-supply company, and produced the Haloid Xerox 914, a seemingly miraculous machine that made sharp, permanent copies on ordinary paper. In the early sixties, if you mentioned “office copying” or “duplicating,” the picture that came to mind was ashlocky back
ESPN - GEORGELOIS.COM ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, asUSA TODAY
in 1982, america took to reading usa today immediately. but advertisers stayed away in droves. ad agencies called usa today “mccpaper,” but after my ad campaign, they called it “no. 1.” 10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!"ROBERT F. KENNEDY
Less than two years after President John F. Kennedy was assassinated, Robert, his “ruthless little brother,” ran for the Senate. Working with him he struck me as an honest, principled leader who was desperately needed by New York, even if RFK wasn’t a New Yorker. We knew we had to sweep the “carpetbagger” label, or his candidacycould
GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BOOKS BY GEORGE LOIS BOOKS BY GEORGE LOIS. G EORG E L O IS. HOME. BIOGRAPHY. AD CAMPAIGNS. LOGOS. ESQUIRE COVERS. BOOKS BY GEORGE LOIS. PRESS. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark CreativeRevolution in
LOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fu MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!" ESPN - GEORGELOIS.COM ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, as GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BOOKS BY GEORGE LOIS BOOKS BY GEORGE LOIS. G EORG E L O IS. HOME. BIOGRAPHY. AD CAMPAIGNS. LOGOS. ESQUIRE COVERS. BOOKS BY GEORGE LOIS. PRESS. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark CreativeRevolution in
LOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fu MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!" ESPN - GEORGELOIS.COM ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, asLOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
SEE IT NOW - GEORGE LOIS See it Now. EDWARD R. MURROW SLAYS McCARTHYISM. In 1954, I was a 23-year-old Korean War vet who just landed my dream job at CBS Television as a designer in Bill Golden’s “Corporate Image” design department. In my first month at CBS, Bill Golden walked in to my office and announced, “George, it’s okay. No problem.XEROX - GEORGE LOIS
Carlson finally made a deal with the Haloid Company, an obscure photographic-supply company, and produced the Haloid Xerox 914, a seemingly miraculous machine that made sharp, permanent copies on ordinary paper. In the early sixties, if you mentioned “office copying” or “duplicating,” the picture that came to mind was ashlocky back
DDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins. 10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!" OLIVETTI - GEORGELOIS.COM Olivetti, the great Italian typewriter, had been advertised in America with a primary emphasis on the beauty of its design. Among industrial design cognoscenti, Olivetti was always synonymous with beauty, but most people wouldn’t recognize good design if they tripped over it. ESPN - GEORGELOIS.COM ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, asWARREN MAGNUSON
WARREN MAGNUSON, THE FINGER-POINTING SENATOR. As Ron Holland, Jim Callaway and I were leaving Senator Warren Magnuson’s apartment at the Shoreham Hotel after our first meeting with him in 1968, his negligee-clad, ex-burlesque dancer wife strutted, in her high-heeled mules, to a phone sitting on a low table in their foyer and dramatically pointed to it. “Do you see thaROBERT F. KENNEDY
Less than two years after President John F. Kennedy was assassinated, Robert, his “ruthless little brother,” ran for the Senate. Working with him he struck me as an honest, principled leader who was desperately needed by New York, even if RFK wasn’t a New Yorker. We knew we had to sweep the “carpetbagger” label, or his candidacycould
AMERICAN AIRLINE
American Airline. MY FIRST AD AT AN ADVERTISING AGENCY: OUR BELOVED BUMS WERE HEADED WEST, BUT NO DODGER HAD THE BALLS TO POSE FOR THIS AMERICAN AIRLINES AD. (SO, WHO IS THIS JOCK?) In 1955, New York was traumatized by rumors that Brooklyn Dodgers owner Walter O’Malley would soon move the franchise to La-La land. GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world)culture.
BOOKS BY GEORGE LOIS BOOKS BY GEORGE LOIS. G EORG E L O IS. HOME. BIOGRAPHY. AD CAMPAIGNS. LOGOS. ESQUIRE COVERS. BOOKS BY GEORGE LOIS. PRESS.LOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fu MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!"EDWARDS & HANLY
Edwards & Hanly became so famous, all the big marketing agencies began scouting for new clients in Wall Street, always considered tombstone territory. Finally, my partners, Ron Holland, Jim Callaway and I, decided to make ourselves famous. So we ran a spot where the first guy said I’m Lois, the second said, I’m Holland, and the third said GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world)culture.
BOOKS BY GEORGE LOIS BOOKS BY GEORGE LOIS. G EORG E L O IS. HOME. BIOGRAPHY. AD CAMPAIGNS. LOGOS. ESQUIRE COVERS. BOOKS BY GEORGE LOIS. PRESS.LOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fu MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!"EDWARDS & HANLY
Edwards & Hanly became so famous, all the big marketing agencies began scouting for new clients in Wall Street, always considered tombstone territory. Finally, my partners, Ron Holland, Jim Callaway and I, decided to make ourselves famous. So we ran a spot where the first guy said I’m Lois, the second said, I’m Holland, and the third said SEE IT NOW - GEORGE LOIS See it Now. EDWARD R. MURROW SLAYS McCARTHYISM. In 1954, I was a 23-year-old Korean War vet who just landed my dream job at CBS Television as a designer in Bill Golden’s “Corporate Image” design department. In my first month at CBS, Bill Golden walked in to my office and announced, “George, it’s okay. No problem. AMERICANLIFE TV NETWORK A FRESH WAY TO TALK ABOUT THE BABY BOOMERS? STAR THE BABY BOOMERS AND THEIR BABIES! We have been taught to believe that creativity comes in flashes of rare brilliance, with an echoing thunderclap and a bolt oflightning.
ESPN - GEORGE LOIS
ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, asDDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins. XEROX - GEORGELOIS.COM Carlson finally made a deal with the Haloid Company, an obscure photographic-supply company, and produced the Haloid Xerox 914, a seemingly miraculous machine that made sharp, permanent copies on ordinary paper. In the early sixties, if you mentioned “office copying” or “duplicating,” the picture that came to mind was ashlocky back
NAUGAHYDE - GEORGE LOIS First, UniRoyal created Naugahyde, a superb leathery vinyl. An instant winner in the furniture market, it begat many ripoffs. Soon the world was surfeited with fake leathers and bewildered decorators who couldn’t tell which was which. In 1966, to separate Naugahyde from the copycats, designer Kurt Weihs and I spawned the ugly Nauga, a OLIVETTI - GEORGE LOIS Olivetti, the great Italian typewriter, had been advertised in America with a primary emphasis on the beauty of its design. Among industrial design cognoscenti, Olivetti was always synonymous with beauty, but most people wouldn’t recognize good design if they tripped over it. 10. DAMN GOOD ADVICE Damn Good Advice. DAMN GOOD ADVICE. (FOR PEOPLE WITH TALENT) PHAIDON 2012. AVAILABLE IN 7 LANGUAGES. 1 - 10. PREV. NEXT. "As soon as I heard of George Lois' Damn Good Advice it became required reading for 900 SVA students – and that’s just for this year!" CUTTY SARK - GEORGE LOIS A PROPHETIC TAKE OF RICHARD NIXON. A scene from my infamous 1973 sales film (more than a year before Watergate!) that introduced Cutty Sark’s campaign, Don’t give up the ship, to whiskey distributors.(After spoofing FDR, Hirohito, the Duke of Windsor, Mae West, Truman Capote, Ralph Branca & Bobby Thompson, Neville Chamberlain, Christine Jorgensen, and other august types, it was theWARREN MAGNUSON
WARREN MAGNUSON, THE FINGER-POINTING SENATOR. As Ron Holland, Jim Callaway and I were leaving Senator Warren Magnuson’s apartment at the Shoreham Hotel after our first meeting with him in 1968, his negligee-clad, ex-burlesque dancer wife strutted, in her high-heeled mules, to a phone sitting on a low table in their foyer and dramatically pointed to it. “Do you see tha GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark CreativeRevolution in
BOOKS BY GEORGE LOISGEORGE LOIS ADVERTISINGGEORGE LOIS BIOGRAPHYGEORGE LOIS DESIGNSGEORGE LOIS WORK BOOKS BY GEORGE LOIS. G EORG E L O IS. HOME. BIOGRAPHY. AD CAMPAIGNS. LOGOS. ESQUIRE COVERS. BOOKS BY GEORGE LOIS. PRESS.LOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fuDDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins. MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
ESPN - GEORGE LOIS
ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, asTOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
BOOKS BY GEORGE LOIS. PRESS. CONTACT. “Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the. ’50s, he’s had a titanic. BIOGRAPHY - GEORGE LOIS BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. Running his own ad agencies, he is renowned for dozens of marketing miracles that triggered innovative and populist changes in American (and world) culture. In his twenties he was a pioneer of the landmark CreativeRevolution in
BOOKS BY GEORGE LOISGEORGE LOIS ADVERTISINGGEORGE LOIS BIOGRAPHYGEORGE LOIS DESIGNSGEORGE LOIS WORK BOOKS BY GEORGE LOIS. G EORG E L O IS. HOME. BIOGRAPHY. AD CAMPAIGNS. LOGOS. ESQUIRE COVERS. BOOKS BY GEORGE LOIS. PRESS.LOGOS - GEORGE LOIS
The end result is a definitive design that spells out precisely what Arby’s offered. A revolutionary technology that utilizes hydrogen on demand, reducing fuel consumption by 50%, increasing engine power, lowering emissions, and saving thousands of dollars in gasoline annually. After its first year of operations, MTV was an abjectfailure.
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fuDDB - GEORGE LOIS
DDB. PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops. Burrowing through Kerid’s research,I confirmed that most people clean their ears by poking around with pencils and bobby pins. MTV - GEORGELOIS.COM Six months after the start of the campaign, Time magazine called MTV “the most spectacular pop culture phenomenon since the advent of cable television – and, arguably, since the invention of the tube itself.”. Now owned by Viacom, MTV Networks is a financialpowerhouse, among
ESPN - GEORGE LOIS
ESPN sold out their Major League Baseball, NFL football and NCAA basketball (after a decade of cut-rate sales) and a few months after the campaign broke, a research tracking study showed ESPN suddenly going from worst to first, rating ahead of ABC, CBS and NBC, asTOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
AMERICANLIFE TV NETWORK A FRESH WAY TO TALK ABOUT THE BABY BOOMERS? STAR THE BABY BOOMERS AND THEIR BABIES! We have been taught to believe that creativity comes in flashes of rare brilliance, with an echoing thunderclap and a bolt oflightning.
SUBURU - GEORGELOIS.COM CRAZY LOIS AND HIS JAPANESE BALLPLAYER. Did you ever hear of Subaru? In 1974 we were asked to promote this terrific Japanese car because back on the Yokohama docks, unsold Subarus were piling up like Zerosafter World War II.
AD CAMPAIGNS
1962. "Who knows more about cats than Puss'n Boots?" Ron Rico Rum. 1962. Robert Kennedy. Senate Campaign. 1964. Lestoil. 1965. NAUGAHYDE - GEORGE LOIS First, UniRoyal created Naugahyde, a superb leathery vinyl. An instant winner in the furniture market, it begat many ripoffs. Soon the world was surfeited with fake leathers and bewildered decorators who couldn’t tell which was which. In 1966, to separate Naugahyde from the copycats, designer Kurt Weihs and I spawned the ugly Nauga, a OLIVETTI - GEORGE LOIS Olivetti, the great Italian typewriter, had been advertised in America with a primary emphasis on the beauty of its design. Among industrial design cognoscenti, Olivetti was always synonymous with beauty, but most people wouldn’t recognize good design if they tripped over it.TOMMY HILFIGER
This opening campaign outrageously put Tommy Hilfiger on everyone’s lips and millions of backs with a mere $200,000 budget. This original 1985 Tommy campaign was a self-fulfilling prophecy, because the young Hilfiger soon became the most famous and successful designer brand inthe world.
XEROX - GEORGELOIS.COM Carlson finally made a deal with the Haloid Company, an obscure photographic-supply company, and produced the Haloid Xerox 914, a seemingly miraculous machine that made sharp, permanent copies on ordinary paper. In the early sixties, if you mentioned “office copying” or “duplicating,” the picture that came to mind was ashlocky back
PIRELLI TIRES
Pirelli is an Italian steel-belted radial tire, quite possibly the finest in the world. In Europe, Pirelli has always been a synonym for class. But in 1974 very few Americans except car CUTTY SARK - GEORGE LOIS A PROPHETIC TAKE OF RICHARD NIXON. A scene from my infamous 1973 sales film (more than a year before Watergate!) that introduced Cutty Sark’s campaign, Don’t give up the ship, to whiskey distributors.(After spoofing FDR, Hirohito, the Duke of Windsor, Mae West, Truman Capote, Ralph Branca & Bobby Thompson, Neville Chamberlain, Christine Jorgensen, and other august types, it was theROBERT F. KENNEDY
Less than two years after President John F. Kennedy was assassinated, Robert, his “ruthless little brother,” ran for the Senate. Working with him he struck me as an honest, principled leader who was desperately needed by New York, even if RFK wasn’t a New Yorker. We knew we had to sweep the “carpetbagger” label, or his candidacycould
GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
“The brash George Lois. was the agent provocateur who. triggered advertising’s. Creative Revolution of the 1960’s. His remarkable legacy. continues to set the standard.” BIOGRAPHY - GEORGE LOIS GEORGE LOIS, AMERICA’S MASTER COMMUNICATOR. BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. BOOKS BY GEORGE LOISGEORGE LOIS ADVERTISINGGEORGE LOIS BIOGRAPHYGEORGE LOIS DESIGNSGEORGE LOIS WORKg eo r g e l o is
LOGOS - GEORGE LOIS
g eo r g e l o is
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a MTV - GEORGELOIS.COM my agency ad that appeared in the first annual mtv music video awards program in 1985. across: pete townshend, mick jagger, cyndi lauper, pat benatar, john cougar-mellencamp, stevie nicks, joe elliot (def leppard), madonna, billy idol, adam ant, lionel richie, hall & oates, david bowie, peter wolf (j. geils band), ric ocasek (the cars), boy george (culture club), the police 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fuDDB - GEORGE LOIS
PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops.ESPN - GEORGE LOIS
ESPN WAS PERCEIVED AS A MICKEY-MOUSE SPORTS NETWORKUNTIL AMERICA’S GREATEST ATHLETES SHOVED ESPN IN YOUR FACE! (GRATIS!) Rodney Dangerfield’s famous line,“I don’t get any respect,” had been precisely the insurmountable problem for ESPN, the 24-hour sportscable network.
TOMMY HILFIGER
A STAR IS WORN! CREATING A CELEBRITY WITH TWO OUTRAGEOUS ADS. The young designer with a boyish grin and an unpronounceable name was totally unknown when he was launched with a Tommy Hilfiger store on Manhattan’s Upper West Side. GEORGE LOISBIOGRAPHYAD CAMPAIGNSESQUIRE COVERSBOOKS BY GEORGELOISPRESSCONTACT
“The brash George Lois. was the agent provocateur who. triggered advertising’s. Creative Revolution of the 1960’s. His remarkable legacy. continues to set the standard.” BIOGRAPHY - GEORGE LOIS GEORGE LOIS, AMERICA’S MASTER COMMUNICATOR. BIOGRAPHY SYNOPSIS: The legendary George Lois is the most creative, prolific advertising communicator of our time. BOOKS BY GEORGE LOISGEORGE LOIS ADVERTISINGGEORGE LOIS BIOGRAPHYGEORGE LOIS DESIGNSGEORGE LOIS WORKg eo r g e l o is
LOGOS - GEORGE LOIS
g eo r g e l o is
LESTOIL - GEORGE LOIS STAR SEARCH ACCOMPLISHED: SANDY DUNCAN SINGS “I’M YOUR MOTHER.” THE HOUSEWIVES’ LAMENT ON KIDS AND CLEANING. In 1965, I had been scouring the town for weeks trying to cast a pretty young mama who could belt out a song, Ethel Merman style, for a MTV - GEORGELOIS.COM my agency ad that appeared in the first annual mtv music video awards program in 1985. across: pete townshend, mick jagger, cyndi lauper, pat benatar, john cougar-mellencamp, stevie nicks, joe elliot (def leppard), madonna, billy idol, adam ant, lionel richie, hall & oates, david bowie, peter wolf (j. geils band), ric ocasek (the cars), boy george (culture club), the police 12. THE ART OF COLLECTING ART “An Eye for the Best: The Collection of George Lois reflects a passion for formal purity. Superb quality and elegance of form unite the Lois’ eclectic collection of art and fuDDB - GEORGE LOIS
PUSHING A VISUAL TO ITS GRAPHIC BRINK. When I was a rookie art director at Doyle Dane Bernbach in 1959, my first assignment was to create a campaign for a new product, Kerid ear drops.ESPN - GEORGE LOIS
ESPN WAS PERCEIVED AS A MICKEY-MOUSE SPORTS NETWORKUNTIL AMERICA’S GREATEST ATHLETES SHOVED ESPN IN YOUR FACE! (GRATIS!) Rodney Dangerfield’s famous line,“I don’t get any respect,” had been precisely the insurmountable problem for ESPN, the 24-hour sportscable network.
TOMMY HILFIGER
A STAR IS WORN! CREATING A CELEBRITY WITH TWO OUTRAGEOUS ADS. The young designer with a boyish grin and an unpronounceable name was totally unknown when he was launched with a Tommy Hilfiger store on Manhattan’s Upper West Side. AMERICANLIFE TV NETWORK A FRESH WAY TO TALK ABOUT THE BABY BOOMERS? STAR THE BABY BOOMERS AND THEIR BABIES! We have been taught to believe that creativity comes in flashes of rare brilliance, with an echoing thunderclap and a bolt oflightning.
AD CAMPAIGNS
The Four Seasons. 1960-1994 “We breathlessly announce that the two of us have taken over The Four Seasons.” SUBURU - GEORGELOIS.COM CRAZY LOIS AND HIS JAPANESE BALLPLAYER. Did you ever hear of Subaru? In 1974 we were asked to promote this terrific Japanese car because back on the Yokohama docks, unsold Subarus were piling up like Zerosafter World War II.
NAUGAHYDE - GEORGE LOIS THE BIRTH (AND NEAR DEATH) OF AN UGLY CELEBRITY SPOKESMAN: THE NAUGA! First, UniRoyal created Naugahyde, a superb leathery vinyl. An instant winner in the furniture market, it XEROX - GEORGELOIS.COM SO WHEN THE FTC CHARGED THAT OUR TV COMMERCIAL SHOWING A LITTLE GIRL MAKING A XEROX COPY WAS A HOAX, WE RE-SHOT THE SPOTWITH A CHIMPANZEE. The process of xerography was conceived in 1938 by Chester Carlson, who made his momentous discovery in solitude and offered it to more than 20 major corporations, among them IBM, General Electric, EastmanKodak and RCA. The
TOMMY HILFIGER
A STAR IS WORN! CREATING A CELEBRITY WITH TWO OUTRAGEOUS ADS. The young designer with a boyish grin and an unpronounceable name was totally unknown when he was launched with a Tommy Hilfiger store on Manhattan’s Upper West Side.PIRELLI TIRES
NOW EVERY TOMMASO, DICK AND HARRY UNDERSTANDS THAT PIRELLI IS NOT A SPAGHETTI. CAPISH? Pirelli is an Italian steel-belted radial tire, quite possibly the finest in the world. OLIVETTI - GEORGE LOIS THE NATIONAL ORGANIZATION FOR WOMEN. VERSUS BROADWAY JOE NAMATH. The Olivetti campaign burst on the scene in 1972, just as the NationalOrganization for
ROBERT F. KENNEDY
“GIVE ME A LEVER AND I CAN MOVE THE WORLD.” Robert Kennedy was fearless and decisive when I showed him ads and brochures and TV spots I wanted to produce for him for his successful run for the Senate in 1964, and we (usually) enjoyed dueling with each other. CUTTY SARK - GEORGE LOIS A PROPHETIC TAKE OF RICHARD NIXON. A scene from my infamous 1973 sales film (more than a year before Watergate!) that introduced Cutty Sark’s campaign, Don’t give up the ship, to whiskey distributors.(After spoofing FDR, Hirohito, the Duke of Windsor, Mae West, Truman Capote, Ralph Branca & Bobby Thompson, Neville Chamberlain, Christine Jorgensen, and other august types, it was theGEORGE LOIS
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“Every industry has its stars, and in the world of advertising, George Lois is a Supernova, the original Mr. Big Idea. Since the ’50s, he’s had a titanic influence on world culture.”BUSINESS WEEK
“George Lois, pioneer, innovator... is an advertising genius... Superman of Madison Avenue... America’s master communicator.”NEW YORK MAGAZINE
“At the pulsating intersection of ’60s iconography and iconoclasm stood George Lois, genius adman, who went on to sock it to the nation’s eyeballs as Esquire’s cover designer.”VANITY FAIR
“The brash George Lois was the agent provocateur who triggered advertising’s Creative Revolution of the 1960’s. His remarkable legacy continues to set the standard.”THE NEW YORK TIMES
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