WHAT WE DO // NORWICH, CAMBRIDGE & LONDON 01 / Create a strategy. We always kick off with a consultation. This allows us to learn about your business, listen to your ideas, and add a few of our own. Together, we’ll put together a strategic approach that we know delivers results – whether it’s more clicks, more revenue, or opening the floodgates to future customers.

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and GETTING TO KNOW YOUR AUDIENCE: HOW AND WHY YOU SHOULD It will look at their values, beliefs and behaviours, what they like, where they are, what they share, how they interact with brands, what they hate, when they hate it, how they use content, how they engage with your brand. Getting to know your audience is an ongoing investigation. You’re going to research the evidence you need to

work out

ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

6 BRANDS WITH STANDOUT SOCIAL MEDIA STRATEGIES Give it a try post snippets on social media in the build-up to a big public event (and after!) to significantly increase engagement and reach. 3. Oreo. Another American brand who made the most of the Super Bowl audience, this time back in 2013, is Oreo. 36% of the audience said that they would be consulting a ‘second screen’ while watching the sports event, something Oreo exploited with ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us. WHAT WE DO // NORWICH, CAMBRIDGE & LONDON 01 / Create a strategy. We always kick off with a consultation. This allows us to learn about your business, listen to your ideas, and add a few of our own. Together, we’ll put together a strategic approach that we know delivers results – whether it’s more clicks, more revenue, or opening the floodgates to future customers.

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and GETTING TO KNOW YOUR AUDIENCE: HOW AND WHY YOU SHOULD It will look at their values, beliefs and behaviours, what they like, where they are, what they share, how they interact with brands, what they hate, when they hate it, how they use content, how they engage with your brand. Getting to know your audience is an ongoing investigation. You’re going to research the evidence you need to

work out

ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

6 BRANDS WITH STANDOUT SOCIAL MEDIA STRATEGIES Give it a try post snippets on social media in the build-up to a big public event (and after!) to significantly increase engagement and reach. 3. Oreo. Another American brand who made the most of the Super Bowl audience, this time back in 2013, is Oreo. 36% of the audience said that they would be consulting a ‘second screen’ while watching the sports event, something Oreo exploited with ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us. FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential WHAT WE DO // NORWICH, CAMBRIDGE & LONDON 01 / Create a strategy. We always kick off with a consultation. This allows us to learn about your business, listen to your ideas, and add a few of our own. Together, we’ll put together a strategic approach that we know delivers results – whether it’s more clicks, more revenue, or opening the floodgates to future customers.

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

OUR CLIENTS

Our clients. Our clients have one thing in common – they are the best at what they do. We partner with a diverse range of companies across the UK, Europe and the DIGITAL MARKETING NEWS, INSIGHT AND ADVICE Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. PPC & PAID MARKETING // NORWICH, CAMBRIDGE & LONDON PPC, display advertising, paid social. Want to do more of these things and convert more clicks into customers? We're a digital agency of paid marketing experts who love to craft conversion-led ad campaigns which provide you with real measurable results. ☎ 01603 878240

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is 6 BRANDS WITH STANDOUT SOCIAL MEDIA STRATEGIES Give it a try post snippets on social media in the build-up to a big public event (and after!) to significantly increase engagement and reach. 3. Oreo. Another American brand who made the most of the Super Bowl audience, this time back in 2013, is Oreo. 36% of the audience said that they would be consulting a ‘second screen’ while watching the sports event, something Oreo exploited with BIG PHARMA AND SOCIAL MEDIA: WHO’S DOING IT BEST? Think of industries at the forefront of social media and pharmaceuticals probably isn’t the first that springs to mind. With strict marketing guidelines in place around prescription medications, it’s perhaps unsurprising that a new report from the Worldcom Publications Group found pharmaceutical companies could be doing more to utilise the digital channels available to them. GOOGLE’S EVOLUTION OVER TWO DECADES Google’s evolution over two decades. Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of a better way of crawling and indexing the web in 1997-98, to the various tests of features and functionality over the years, Google has evolved from being useful to being ubiquitous. FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

OUR CLIENTS

Our clients. Our clients have one thing in common – they are the best at what they do. We partner with a diverse range of companies across the UK, Europe and the PAID SOCIAL: 10 REASONS TO INCLUDE IT IN YOUR DIGITAL Even though the use of paid social is on the rise, some marketing managers still shy away from it. That’s why we’re sharing the top 10 reasons paid social should be a part of your digital marketing mix. 1. Engaged audience. When you target people within their social media feeds, you’re showing ads to users who are comfortable engaging ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us.

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

OUR CLIENTS

Our clients. Our clients have one thing in common – they are the best at what they do. We partner with a diverse range of companies across the UK, Europe and the PAID SOCIAL: 10 REASONS TO INCLUDE IT IN YOUR DIGITAL Even though the use of paid social is on the rise, some marketing managers still shy away from it. That’s why we’re sharing the top 10 reasons paid social should be a part of your digital marketing mix. 1. Engaged audience. When you target people within their social media feeds, you’re showing ads to users who are comfortable engaging ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us.

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and

OUR CLIENTS

Our clients. Our clients have one thing in common – they are the best at what they do. We partner with a diverse range of companies across the UK, Europe and the WHAT WE DO // NORWICH, CAMBRIDGE & LONDON 01 / Create a strategy. We always kick off with a consultation. This allows us to learn about your business, listen to your ideas, and add a few of our own. Together, we’ll put together a strategic approach that we know delivers results – whether it’s more clicks, more revenue, or opening the floodgates to future customers. PPC & PAID MARKETING // NORWICH, CAMBRIDGE & LONDON PPC, display advertising, paid social. Want to do more of these things and convert more clicks into customers? We're a digital agency of paid marketing experts who love to craft conversion-led ad campaigns which provide you with real measurable results. ☎ 01603 878240 DIGITAL PR AND OUTREACH Digital PR and Outreach. A dedicated digital outreach team ensures that your site gets noticed. We build connections for the discovery of your content from the wider web, whether that’s via digital PR services, technical link-building tactics or industry influencer

collaborations.

DIGITAL MARKETING STRATEGY Digital strategy. We take away the guesswork. Our digital marketing strategy will deliver your objectives and promote your brand. We use a suite of analysis tools to

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is GOOGLE PENALTY REMOVAL & RECOVERY SERVICE // 💻🔗💻 // FURTHER A penalty is essentially a form of restriction put in place on a website’s search rankings by Google. In extreme cases, this restriction also has the potential to remove the site from appearing in organic search results completely. Penalties are a consequence of either algorithmic updates or manual actions. Google can issue

penalties to

6 BRANDS WITH STANDOUT SOCIAL MEDIA STRATEGIES Give it a try post snippets on social media in the build-up to a big public event (and after!) to significantly increase engagement and reach. 3. Oreo. Another American brand who made the most of the Super Bowl audience, this time back in 2013, is Oreo. 36% of the audience said that they would be consulting a ‘second screen’ while watching the sports event, something Oreo exploited with BIG PHARMA AND SOCIAL MEDIA: WHO’S DOING IT BEST? Think of industries at the forefront of social media and pharmaceuticals probably isn’t the first that springs to mind. With strict marketing guidelines in place around prescription medications, it’s perhaps unsurprising that a new report from the Worldcom Publications Group found pharmaceutical companies could be doing more to utilise the digital channels available to them. GOOGLE’S EVOLUTION OVER TWO DECADES Google’s evolution over two decades. Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of a better way of crawling and indexing the web in 1997-98, to the various tests of features and functionality over the years, Google has evolved from being useful to being ubiquitous. FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

PAID SOCIAL: 10 REASONS TO INCLUDE IT IN YOUR DIGITAL Even though the use of paid social is on the rise, some marketing managers still shy away from it. That’s why we’re sharing the top 10 reasons paid social should be a part of your digital marketing mix. 1. Engaged audience. When you target people within their social media feeds, you’re showing ads to users who are comfortable engaging ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us.

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is ECOMMERCE AND THE DEMOGRAPHICS OF ONLINE SHOPPERS Ecommerce and the demographics of online shoppers. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next- day HOUR delivery (thanks Amazon). This means that online shopping will YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

PAID SOCIAL: 10 REASONS TO INCLUDE IT IN YOUR DIGITAL Even though the use of paid social is on the rise, some marketing managers still shy away from it. That’s why we’re sharing the top 10 reasons paid social should be a part of your digital marketing mix. 1. Engaged audience. When you target people within their social media feeds, you’re showing ads to users who are comfortable engaging ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us.

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is ECOMMERCE AND THE DEMOGRAPHICS OF ONLINE SHOPPERS Ecommerce and the demographics of online shoppers. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next- day HOUR delivery (thanks Amazon). This means that online shopping will YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and WHAT WE DO // NORWICH, CAMBRIDGE & LONDON 01 / Create a strategy. We always kick off with a consultation. This allows us to learn about your business, listen to your ideas, and add a few of our own. Together, we’ll put together a strategic approach that we know delivers results – whether it’s more clicks, more revenue, or opening the floodgates to future customers.

OUR CLIENTS

Our clients. Our clients have one thing in common – they are the best at what they do. We partner with a diverse range of companies across the UK, Europe and the PPC & PAID MARKETING // NORWICH, CAMBRIDGE & LONDON PPC, display advertising, paid social. Want to do more of these things and convert more clicks into customers? We're a digital agency of paid marketing experts who love to craft conversion-led ad campaigns which provide you with real measurable results. ☎ 01603 878240 DIGITAL PR AND OUTREACH Digital PR and Outreach. A dedicated digital outreach team ensures that your site gets noticed. We build connections for the discovery of your content from the wider web, whether that’s via digital PR services, technical link-building tactics or industry influencer

collaborations.

DIGITAL MARKETING STRATEGY Digital strategy. We take away the guesswork. Our digital marketing strategy will deliver your objectives and promote your brand. We use a suite of analysis tools to

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is GOOGLE PENALTY REMOVAL & RECOVERY SERVICE // 💻🔗💻 // FURTHER A penalty is essentially a form of restriction put in place on a website’s search rankings by Google. In extreme cases, this restriction also has the potential to remove the site from appearing in organic search results completely. Penalties are a consequence of either algorithmic updates or manual actions. Google can issue

penalties to

6 BRANDS WITH STANDOUT SOCIAL MEDIA STRATEGIES Give it a try post snippets on social media in the build-up to a big public event (and after!) to significantly increase engagement and reach. 3. Oreo. Another American brand who made the most of the Super Bowl audience, this time back in 2013, is Oreo. 36% of the audience said that they would be consulting a ‘second screen’ while watching the sports event, something Oreo exploited with BIG PHARMA AND SOCIAL MEDIA: WHO’S DOING IT BEST? Think of industries at the forefront of social media and pharmaceuticals probably isn’t the first that springs to mind. With strict marketing guidelines in place around prescription medications, it’s perhaps unsurprising that a new report from the Worldcom Publications Group found pharmaceutical companies could be doing more to utilise the digital channels available to them. GOOGLE’S EVOLUTION OVER TWO DECADES Google’s evolution over two decades. Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of a better way of crawling and indexing the web in 1997-98, to the various tests of features and functionality over the years, Google has evolved from being useful to being ubiquitous. FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

PAID SOCIAL: 10 REASONS TO INCLUDE IT IN YOUR DIGITAL Even though the use of paid social is on the rise, some marketing managers still shy away from it. That’s why we’re sharing the top 10 reasons paid social should be a part of your digital marketing mix. 1. Engaged audience. When you target people within their social media feeds, you’re showing ads to users who are comfortable engaging ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us.

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is ECOMMERCE AND THE DEMOGRAPHICS OF ONLINE SHOPPERS Ecommerce and the demographics of online shoppers. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next- day HOUR delivery (thanks Amazon). This means that online shopping will YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE We're Further, a digital marketing agency. For over a decade, we’ve been honing our award-winning digital marketing strategies to drive huge growth for brands across Europe and globally. See results. Our friendly team of strategists, data analysts and digital specialists work shoulder to shoulder to create campaigns that motivate potential

ABOUT US - FURTHER

Our beginnings. Further started in 2006. From day one, we gathered a motivated team of digital marketing consultants and data analysts that are the best at what they do. Together, we use honest and sustainable marketing strategies that prepare your brand for the future. We’re like one big family at heart, and that’s how we think of our

clients.

PAID SOCIAL: 10 REASONS TO INCLUDE IT IN YOUR DIGITAL Even though the use of paid social is on the rise, some marketing managers still shy away from it. That’s why we’re sharing the top 10 reasons paid social should be a part of your digital marketing mix. 1. Engaged audience. When you target people within their social media feeds, you’re showing ads to users who are comfortable engaging ZAK IRESON // FURTHER DIGITAL MARKETING What the job title doesn’t say. As Managing Director of Further he’s a driver of innovation and change. With his co-founder Steve, he has taken the fledgling agency from start-up to turnover in excess of £2.5m in 2017. As well as revenue, Zak has focused on building a

positive culture at

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL With 15 years of experience of content creation on- and offline (including many at one of London’s largest newsstand publishing houses), Gill has created and consulted on content for brands including Harley-Davidson, Channel 4, Rolls-Royce, Zoopla, Budweiser and the Oxford University. Technology is constantly changing how,

where and when we

USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON

FURTHER.CO.UK

ADAM READ // FURTHER DIGITAL MARKETING Adam started his data journey working in Aviva’s campaign, analytics and database marketing department whilst achieving his BA and MSc in Knowledge Discovery and Data Mining. Between the times dedicated to his love for Thrash Metal and a thick creamy stout, he enjoys spending time with his family. Back to about us.

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is ECOMMERCE AND THE DEMOGRAPHICS OF ONLINE SHOPPERS Ecommerce and the demographics of online shoppers. We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next- day HOUR delivery (thanks Amazon). This means that online shopping will YOUR GUIDE TO MANAGING COMPLEX PROCESSES Put your second process next to it. Starting from the top down, combine any steps that should be done at the same time. If there is a step in one process that can’t (or shouldn’t) start until a certain step from the next list has occurred, leave blank spaces. Keep adding processes and WHAT WE DO // NORWICH, CAMBRIDGE & LONDON 01 / Create a strategy. We always kick off with a consultation. This allows us to learn about your business, listen to your ideas, and add a few of our own. Together, we’ll put together a strategic approach that we know delivers results – whether it’s more clicks, more revenue, or opening the floodgates to future customers.

OUR CLIENTS

Our clients. Our clients have one thing in common – they are the best at what they do. We partner with a diverse range of companies across the UK, Europe and the PPC & PAID MARKETING // NORWICH, CAMBRIDGE & LONDON PPC, display advertising, paid social. Want to do more of these things and convert more clicks into customers? We're a digital agency of paid marketing experts who love to craft conversion-led ad campaigns which provide you with real measurable results. ☎ 01603 878240 DIGITAL PR AND OUTREACH Digital PR and Outreach. A dedicated digital outreach team ensures that your site gets noticed. We build connections for the discovery of your content from the wider web, whether that’s via digital PR services, technical link-building tactics or industry influencer

collaborations.

DIGITAL MARKETING STRATEGY Digital strategy. We take away the guesswork. Our digital marketing strategy will deliver your objectives and promote your brand. We use a suite of analysis tools to

LOU ROBERTS

For more than 10 years, Lou has always strived to deliver best-in-class client services – an area in which Further is ranked among the UK’s best by the RAR. Living by the ‘trust triangle’ (develop relationships that builds trust which leads to great work which builds relationships), she is GOOGLE PENALTY REMOVAL & RECOVERY SERVICE // 💻🔗💻 // FURTHER A penalty is essentially a form of restriction put in place on a website’s search rankings by Google. In extreme cases, this restriction also has the potential to remove the site from appearing in organic search results completely. Penalties are a consequence of either algorithmic updates or manual actions. Google can issue

penalties to

6 BRANDS WITH STANDOUT SOCIAL MEDIA STRATEGIES Give it a try post snippets on social media in the build-up to a big public event (and after!) to significantly increase engagement and reach. 3. Oreo. Another American brand who made the most of the Super Bowl audience, this time back in 2013, is Oreo. 36% of the audience said that they would be consulting a ‘second screen’ while watching the sports event, something Oreo exploited with BIG PHARMA AND SOCIAL MEDIA: WHO’S DOING IT BEST? Think of industries at the forefront of social media and pharmaceuticals probably isn’t the first that springs to mind. With strict marketing guidelines in place around prescription medications, it’s perhaps unsurprising that a new report from the Worldcom Publications Group found pharmaceutical companies could be doing more to utilise the digital channels available to them. GOOGLE’S EVOLUTION OVER TWO DECADES Google’s evolution over two decades. Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of a better way of crawling and indexing the web in 1997-98, to the various tests of features and functionality over the years, Google has evolved from being useful to being ubiquitous. FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGEKNOWLEDGE MARKETING LLCMARKETING KNOWLEDGE AND SKILLSMARKETING KNOWLEDGE BASEMARKETING KNOWLEDGE MANAGEMENT Hello! We're an award winning digital marketing agency to national and global clients. We specialise in search marketing (SEO and PPC). ☎

01603 878240

WHAT WE DO // NORWICH, CAMBRIDGE & LONDON We're Further, a multi-channel integrated digital marketing consultancy. Bit of a mouth full? Why not check out what that really means by browsing these pages. ☎ 01603 878240

ABOUT US - FURTHER

Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. DIGITAL PR AND OUTREACH Digital PR and Outreach. A dedicated digital outreach team ensures that your site gets noticed. We build connections for the discovery of your content from the wider web, whether that’s via digital PR services, technical link-building tactics or industry influencer

collaborations.

ZAK IRESON // FURTHER DIGITAL MARKETING Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

LOU ROBERTS

Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON FURTHER.CO.UKEFFECTIVE PERSUASIVE COMMUNICATIONPERSUASIVE COMMUNICATION ESSAYPERSUASIVE COMMUNICATION IN BUSINESSPERSUASIVE COMMUNICATION PDFPERSUASIVE MARKETING EXAMPLESPERSUASIVE COMMUNICATION

EXAMPLES

ECOMMERCE AND THE DEMOGRAPHICS OF ONLINE SHOPPERS We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next-day HOUR delivery (thanks Amazon). This means that online shopping will keep growing. As a marketing professional, it’s

important to

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. GETTING TO KNOW YOUR AUDIENCE: HOW AND WHY YOU SHOULDADDRESS AN AUDIENCEAN AUDIENCE OF ONEAUDIENCE IS OR AUDIENCE ARE This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members and students at University of East Anglia.It aims to arm you with the skills and knowledge to paint a useful and valuable picture of who your audience is. It will look at their v alues, beliefs and behaviours, what they like, where they are, what they share, how they interact with brands, what they FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGEKNOWLEDGE MARKETING LLCMARKETING KNOWLEDGE AND SKILLSMARKETING KNOWLEDGE BASEMARKETING KNOWLEDGE MANAGEMENT Hello! We're an award winning digital marketing agency to national and global clients. We specialise in search marketing (SEO and PPC). ☎

01603 878240

WHAT WE DO // NORWICH, CAMBRIDGE & LONDON We're Further, a multi-channel integrated digital marketing consultancy. Bit of a mouth full? Why not check out what that really means by browsing these pages. ☎ 01603 878240

ABOUT US - FURTHER

Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. DIGITAL PR AND OUTREACH Digital PR and Outreach. A dedicated digital outreach team ensures that your site gets noticed. We build connections for the discovery of your content from the wider web, whether that’s via digital PR services, technical link-building tactics or industry influencer

collaborations.

ZAK IRESON // FURTHER DIGITAL MARKETING Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global.

LOU ROBERTS

Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. USING PERSUASIVE COMMUNICATION TO PLAN YOUR MARKETINGSEE MORE ON FURTHER.CO.UKEFFECTIVE PERSUASIVE COMMUNICATIONPERSUASIVE COMMUNICATION ESSAYPERSUASIVE COMMUNICATION IN BUSINESSPERSUASIVE COMMUNICATION PDFPERSUASIVE MARKETING EXAMPLESPERSUASIVE COMMUNICATION

EXAMPLES

ECOMMERCE AND THE DEMOGRAPHICS OF ONLINE SHOPPERS We are on the cusp of high street Armageddon with 51% of shoppers choosing to purchase online. Calling it ‘Armageddon’ is probably a little extreme, but websites now give customers more choice, cheaper prices and next-day HOUR delivery (thanks Amazon). This means that online shopping will keep growing. As a marketing professional, it’s

important to

JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. GETTING TO KNOW YOUR AUDIENCE: HOW AND WHY YOU SHOULDADDRESS AN AUDIENCEAN AUDIENCE OF ONEAUDIENCE IS OR AUDIENCE ARE This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members and students at University of East Anglia.It aims to arm you with the skills and knowledge to paint a useful and valuable picture of who your audience is. It will look at their v alues, beliefs and behaviours, what they like, where they are, what they share, how they interact with brands, what they FURTHER - DIGITAL MARKETING AGENCY // NORWICH, CAMBRIDGE Hello! We're an award winning digital marketing agency to national and global clients. We specialise in search marketing (SEO and PPC). ☎

01603 878240

WHAT WE DO // NORWICH, CAMBRIDGE & LONDON Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part

of Gravity Global.

PPC & PAID MARKETING // NORWICH, CAMBRIDGE & LONDON PPC, display advertising, paid social. Want to do more of these things and convert more clicks into customers? We're a digital agency of paid marketing experts who love to craft conversion-led ad campaigns which provide you with real measurable results. ☎ 01603 878240 SEO AGENCY // NORWICH, CAMBRIDGE & LONDON SEO is about an empirical understanding of search engines, combined with a customer focused approach to digital marketing. We're an award winning SEO agency and all our SEOs wear white hats. Let's talk about optimising for your customers ☎ 01603 878240 LET'S TALK - FURTHER Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. JAMES GILL - HEAD OF CONTENT MARKETING // FURTHER DIGITAL Further is now part of Gravity Global. Same team. Same culture. New possibilities. Following a successful 12-month transition period, we’re pleased to announce Further has now rebranded to become Gravity Global – Performance Marketing, part of Gravity Global. GETTING TO KNOW YOUR AUDIENCE: HOW AND WHY YOU SHOULD This how-to guide is based on a presentation to Chartered Institute of Marketing (CIM) members and students at University of East Anglia.It aims to arm you with the skills and knowledge to paint a useful and valuable picture of who your audience is. It will look at their v alues, beliefs and behaviours, what they like, where they are, what they share, how they interact with brands, what they STEVE JAGGARD // FURTHER DIGITAL MARKETING What the job title doesn’t say Steve is passionate about creativity and standards in the sector: “We set out to challenge the status quo when we started Further, bringing commercial marketing expertise to the ever-evolving and thankfully more measurable world of digital

marketing.”

GOOGLE’S EVOLUTION OVER TWO DECADES Invention and evolution are the two common themes of Google’s near 20-year history. From the invention of a better way of crawling and indexing the web in 1997-98, to the various tests of features and functionality over the years, Google has evolved from being useful to being ubiquitous. We don’t “search”, we “google”. So

here’s

JON FALGATE

What the job title doesn’t say Jon’s job is to help clients increase their online exposure and touch points via search and coverage. Search and SEO always sounds technical to the exclusion of everything else, but Jon’s approach to boosting a brand’s search visibility is more human.

01603 878240

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From digital marketing strategy to organic search, paid digital, content marketing, conversion optimisation and data analysis – we’re using our skills to rack up impressive results for our

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Our content campaign achieved international coverage for the world’s first driverless car policy by the insurance broker, Adrian Flux. Read more about Behind the wheel of the first ever driverless car

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We ramped up the PPC performance for Hawkin’s Bazaar on the run-up to Christmas, increasing revenue by 22% with only a 1% increase in

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Read more about Whipping up online sales for premium pet food brand Our PPC optimisation delivered £40.31 for every £1 spent, driving a 455% increase in online sales and 81.9% more basket value for Natures

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Read more about Whipping up online sales for premium pet food brand Read more about Increasing online visibility for internet security

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We coupled strategic content with technical SEO to move nine B2B search terms to the top of Google for AVG Technologies. Read more about Increasing online visibility for internet security

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We partnered with Crimestoppers to create a full-service campaign to educate people about the ins and outs of streaming illegal content. Read more about Cracking down on illicit streaming with online

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Read more about Branching into outreach for leading plant company Community ‘Pop-Up Garden’ campaign for Blooming Artificial brings 8.6k video views, local news coverage and a boost in site traffic – all in under 48 hours. Read more about Branching into outreach for leading plant company

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