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DRIVING DIGITAL GROWTH IN SOUTHEAST ASIA: MARILYN YEONG Hong Kong, February 1, 2021 – Global data and technology driven marketing services company, ForwardPMX, has appointed Marilyn Yeong as Regional Client Vice President. Based in Singapore, Yeong will lead the strategic vision for client engagement in Southeast Asia and play an integral role in establishing ForwardPMX’s expansion opportunities across the region. WHAT IS A SITEMAP (AND DO I NEED ONE FOR SEO)? A SIMPLE According to Google Search Console Help Center: “ A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your COMMON COMMUNICATION ISSUES IN A MODERN BUSINESS Communication is the oil which lubricates the engine of our business as well as every other successful business in the modern marketplace. At the same time, communication can be a double-edged sword. It’s capable of demotivating and alienating employees, as well as building an atmosphere of distrust and enmity. FACEBOOK CHANGES THE RULES FOR REAL ESTATE ADS: WHAT Earlier this year, Facebook released an announcement in response to Facebook’s ad targeting options being misused to discriminate against people based on race, color, religion, national origin, gender, disability and family status.. With a number of lawsuits piling up against the company from housing groups, Facebook decided to change the system to prevent real estate professionals FORWARDPMX NAMES JAMES TOWNSEND GLOBAL CEO ForwardPMX has appointed global managing director James Townsend as global chief executive. Townsend replaces Martin McNulty, who is leaving the business “to pursue other opportunities”, the company said. McNulty is the founder of Forward3D, the UK performance shop that merged with sister US company PMX a year ago, and had been globalchief
FORWARDPMX: A GLOBAL BRAND PERFORMANCE AGENCYWHO WE AREWHAT WE DOINSIGHTSNEWSWORKEVENTS ForwardPMX is a global brand performance agency with 1,000 experts across 25 offices in 15 countries worldwide. We provide leading performance, data and technology capabilities to the WHO WE ARE - FORWARDPMX Instead, we’ve radically rethought how people, process and technology interact by letting knowledge and actions flow fast through our organization. People and process make technology powerful, more reliable and scalable. And when the three are working together, businesses can think faster, and respond to change in smarter ways. OUR TEAM - FORWARDPMX Keisha manages all business operations for ForwardPMX. With an adept capability in restructuring organizations to improve profitability and efficiency, Keisha’s goals are grounded in institutionalizing processes. As part of the leadership team, she was instrumental in the sale of PMX to Stagwell. At digital start-up Zeta Interactive, Keisha BRANDS, INFLUENCERS AND THE AD INDUSTRY’S VALUES RECKONING From the influencer’s perspective, they can also feel empowered to hold brands accountable for the values they are projecting. For instance, they can draw attention to any disparities in working with people of color, and they can be transparent about compensation, as recent reports have surfaced on racial pay gaps in the industry. PAID MEDIA - FORWARDPMX Feed Management. Our feed management approach is comprised of two key parts. First, our proprietary platform, Forge, allows us to enrich feeds with additional data sources and control outputs in a highly flexible and scalable way. Second, our team of feed specialists, who are also paid media experts, understand how to build feeds in a waythat
DRIVING DIGITAL GROWTH IN SOUTHEAST ASIA: MARILYN YEONG Hong Kong, February 1, 2021 – Global data and technology driven marketing services company, ForwardPMX, has appointed Marilyn Yeong as Regional Client Vice President. Based in Singapore, Yeong will lead the strategic vision for client engagement in Southeast Asia and play an integral role in establishing ForwardPMX’s expansion opportunities across the region. WHAT IS A SITEMAP (AND DO I NEED ONE FOR SEO)? A SIMPLE According to Google Search Console Help Center: “ A sitemap is a file where you provide information about the pages, videos, and other files on your site, and the relationships between them. Search engines like Google read this file to more intelligently crawl your site. A sitemap tells the crawler which files you think are important in your COMMON COMMUNICATION ISSUES IN A MODERN BUSINESS Communication is the oil which lubricates the engine of our business as well as every other successful business in the modern marketplace. At the same time, communication can be a double-edged sword. It’s capable of demotivating and alienating employees, as well as building an atmosphere of distrust and enmity. FACEBOOK CHANGES THE RULES FOR REAL ESTATE ADS: WHAT Earlier this year, Facebook released an announcement in response to Facebook’s ad targeting options being misused to discriminate against people based on race, color, religion, national origin, gender, disability and family status.. With a number of lawsuits piling up against the company from housing groups, Facebook decided to change the system to prevent real estate professionals FORWARDPMX NAMES JAMES TOWNSEND GLOBAL CEO ForwardPMX has appointed global managing director James Townsend as global chief executive. Townsend replaces Martin McNulty, who is leaving the business “to pursue other opportunities”, the company said. McNulty is the founder of Forward3D, the UK performance shop that merged with sister US company PMX a year ago, and had been globalchief
OUR VISIT TO THE FOREST FOR CHANGE A group of us from ForwardPMX were lucky enough to visit the forest, as we also celebrated the launch of the Fashion Avengers campaign there. ForwardPMX is now an official partner of the Fashion Avengers, joining the likes of Burberry, PANGAIA, Marie Claire, and Bottletop, all of whom are committing to achieving and promoting sustainable change within the fashion industry. WHO WE ARE - FORWARDPMX Instead, we’ve radically rethought how people, process and technology interact by letting knowledge and actions flow fast through our organization. People and process make technology powerful, more reliable and scalable. And when the three are working together, businesses can think faster, and respond to change in smarter ways. OUR TEAM - FORWARDPMX Keisha manages all business operations for ForwardPMX. With an adept capability in restructuring organizations to improve profitability and efficiency, Keisha’s goals are grounded in institutionalizing processes. As part of the leadership team, she was instrumental in the sale of PMX to Stagwell. At digital start-up Zeta Interactive, Keisha CAREERS - FORWARDPMX Career Development. Our people are our greatest assets. That’s why we believe in developing talent at all stages of their careers. With the incredible pace of change in brands, consumers and technology, we focus on giving talent the tools to grow and evolve their skills beyond their immediate job functions. THE BEST CONTENT FOR ECOMMERCE WEBSITES Video Content. Video content if often considered the best and most useful content with regards to ecommerce and it is not surprising why that is. Informative videos living on social platforms such as YouTube, product pages and other areas of a website are an excellent way to market, demonstrate and explain the products you are selling.When
THE E-COMMERCE LANDSCAPE IN 2021 2021 – A Year of Two Halves. With only a few weeks of 2021 behind us, preliminary eMarketer data paints a picture of an optimistic first half of the year similar to the last 6 months of 2020, with e-commerce growth forecasts up to as high as 20-30% depending on the country in question and respective industry. THE 20 BEST DIGITAL MARKETING BLOGS TO FOLLOW IN 2020 1. The Moz Blog. The Moz blog, better known for its SEO toolset, is a blog that covers all topics related to search and inbound marketing. The blog gathers industry experts who contribute their experiences, advice, insights, how-tos and much more. CREATED VS. CURATED CONTENT: WHICH ONE IS BETTER? Hint: the answer is in the curated content shared below. It’s no surprise that the ‘balanced’ group, those who utilize created and curated content more equally, fare much better. Although they receive 20% fewer clicks than those in the curators group, they yield 10 times more conversions, more clicks and a slightly higher conversion THE 10 MOST-EFFECTIVE WEBSITE AUDIT EXTENSIONS FOR GOOGLE Here are 10 effective Google Chrome extensions to leverage during your next website audit: 1. MozBar. SEO wizards can’t survive without it. This tool is particularly useful for checking domain authority and page authority for any web page. 2. Google SERP Extractor. A hiddengem.
COMMON COMMUNICATION ISSUES IN A MODERN BUSINESS Communication is the oil which lubricates the engine of our business as well as every other successful business in the modern marketplace. At the same time, communication can be a double-edged sword. It’s capable of demotivating and alienating employees, as well as building an atmosphere of distrust and enmity. FORWARDPMX: A GLOBAL BRAND PERFORMANCE AGENCYWHO WE AREWHAT WE DOINSIGHTSNEWSWORKEVENTS ForwardPMX is a global brand performance agency with 1,000 experts across 25 offices in 15 countries worldwide. We provide leading performance, data and technology capabilities to the CAREERS - FORWARDPMX Career Development. Our people are our greatest assets. That’s why we believe in developing talent at all stages of their careers. With the incredible pace of change in brands, consumers and technology, we focus on giving talent the tools to grow and evolve their skills beyond their immediate job functions. PAID MEDIA - FORWARDPMXPAID MEDIA ADSPAID MEDIA DEFINITIONBEST MEDIA AGENCIESEXAMPLE OF PAID MEDIALIST OF MEDIA AGENCIESEARNED MEDIA ANDPAID MEDIA
Paid Search. We run award winning paid search activity for the world’s biggest brands across global markets and platforms. Our teams believe no two businesses are the same, and devise bespoke strategies, approaches and even tools to achieve the best results possible for our clients. THE BEST CONTENT FOR ECOMMERCE WEBSITES As you can see, interest around the query “winter sports” peaks in February of 2006, 2010 and 2014, the exact time of the Winter Olympics. Let’s assume that interest around each individual sport peaks at the same time, as well. BRANDS, INFLUENCERS AND THE AD INDUSTRY’S VALUES RECKONING “Values-driven engagement is a crucial pivot in the way consumers will evaluate brands today and, in the future, and those that don’t adapt risk substantial loss in customer loyalty.” COMMON COMMUNICATION ISSUES IN A MODERN BUSINESS Clear communication is vital to every successful business in the modern marketplace. Learn some simple comunication mistakes we should all avoid in our latest post. HOW TO USE AD CUSTOMIZERS (THE LOGICAL WAY TO SERVE ADS Google serves around 3.5 billion searches every day, which translates to an amazing number of 40,000 searches per second! With this heavy amount of traffic, advertisers are facing real competition, meaning their biggest challenge is to optimize FACEBOOK CHANGES THE RULES FOR REAL ESTATE ADS: WHATADS FOR REAL ESTATE AGENTSADS FOR REAL ESTATE LISTINGSBEST REAL ESTATE ADS EXAMPLESEFFECTIVE REAL ESTATE ADSONLINE REAL ESTATE ADSREAL ESTATE ADSFOR FACEBOOK
Earlier this year, Facebook released an announcement in response to Facebook’s ad targeting options being misused to discriminate against people based on race, color, religion, national origin, gender, disability and family status.. With a number of lawsuits piling up against the company from housing groups, Facebook decided to change the system to prevent real estate professionals WHY YOU NEED BRAND AND NON-BRAND SEGMENTS FOR YOURSEE MORE ONFORWARDPMX.COM
FORWARDPMX DUBAI OFFICE Dubai. ForwardPMX is a global brand performance agency, that provides brands with a unified global vision, and the local depth and expertise to engage fast-moving customers, everywhere around the world. FORWARDPMX: A GLOBAL BRAND PERFORMANCE AGENCYWHO WE AREWHAT WE DOINSIGHTSNEWSWORKEVENTS ForwardPMX is a global brand performance agency with 1,000 experts across 25 offices in 15 countries worldwide. We provide leading performance, data and technology capabilities to the CAREERS - FORWARDPMX Career Development. Our people are our greatest assets. That’s why we believe in developing talent at all stages of their careers. With the incredible pace of change in brands, consumers and technology, we focus on giving talent the tools to grow and evolve their skills beyond their immediate job functions. PAID MEDIA - FORWARDPMXPAID MEDIA ADSPAID MEDIA DEFINITIONBEST MEDIA AGENCIESEXAMPLE OF PAID MEDIALIST OF MEDIA AGENCIESEARNED MEDIA ANDPAID MEDIA
Paid Search. We run award winning paid search activity for the world’s biggest brands across global markets and platforms. Our teams believe no two businesses are the same, and devise bespoke strategies, approaches and even tools to achieve the best results possible for our clients. THE BEST CONTENT FOR ECOMMERCE WEBSITES As you can see, interest around the query “winter sports” peaks in February of 2006, 2010 and 2014, the exact time of the Winter Olympics. Let’s assume that interest around each individual sport peaks at the same time, as well. BRANDS, INFLUENCERS AND THE AD INDUSTRY’S VALUES RECKONING “Values-driven engagement is a crucial pivot in the way consumers will evaluate brands today and, in the future, and those that don’t adapt risk substantial loss in customer loyalty.” COMMON COMMUNICATION ISSUES IN A MODERN BUSINESS Clear communication is vital to every successful business in the modern marketplace. Learn some simple comunication mistakes we should all avoid in our latest post. HOW TO USE AD CUSTOMIZERS (THE LOGICAL WAY TO SERVE ADS Google serves around 3.5 billion searches every day, which translates to an amazing number of 40,000 searches per second! With this heavy amount of traffic, advertisers are facing real competition, meaning their biggest challenge is to optimize FACEBOOK CHANGES THE RULES FOR REAL ESTATE ADS: WHATADS FOR REAL ESTATE AGENTSADS FOR REAL ESTATE LISTINGSBEST REAL ESTATE ADS EXAMPLESEFFECTIVE REAL ESTATE ADSONLINE REAL ESTATE ADSREAL ESTATE ADSFOR FACEBOOK
Earlier this year, Facebook released an announcement in response to Facebook’s ad targeting options being misused to discriminate against people based on race, color, religion, national origin, gender, disability and family status.. With a number of lawsuits piling up against the company from housing groups, Facebook decided to change the system to prevent real estate professionals WHY YOU NEED BRAND AND NON-BRAND SEGMENTS FOR YOURSEE MORE ONFORWARDPMX.COM
FORWARDPMX DUBAI OFFICE Dubai. ForwardPMX is a global brand performance agency, that provides brands with a unified global vision, and the local depth and expertise to engage fast-moving customers, everywhere around the world. OFFICES - FORWARDPMX Learn more about ForwardPMX's 20 global offices across 15 countriesaround the world.
FORWARDPMX MAKES THE SHORTLIST FOR MARKETING-INTERACTIVE'S MARKETING-INTERACTIVE’s Agency of the Year is designed to measure, reward and recognise Singapore’s top-performing marketing and advertising agencies. NONPROFIT - FORWARDPMX To achieve personalized brand relevance and activation at scale, we believe organizations must radically evolve their approach to segmentation, technology and success measurement, while putting an intensified focus on the methods that make consumers aware of why their brand exists, what it does and the possibilities forexperiencing it.
PAID MEDIA - FORWARDPMX Paid Search. We run award winning paid search activity for the world’s biggest brands across global markets and platforms. Our teams believe no two businesses are the same, and devise bespoke strategies, approaches and even tools to achieve the best results possible for our clients. THE BEST CONTENT FOR ECOMMERCE WEBSITES As you can see, interest around the query “winter sports” peaks in February of 2006, 2010 and 2014, the exact time of the Winter Olympics. Let’s assume that interest around each individual sport peaks at the same time, as well. FORWARDPMX IS 2020 LUXURY AGENCY OF THE YEAR According to the “Global Online Engagement with Luxury Brands” report, the United States had the largest Google search volume for luxury brand names, but search volume is growing faster in other markets, especially in Asia, the Middle East and Brazil.Among the most searched brands globally were Chanel, Coach, Gucci, Hermès and LouisVuitton.
CREATED VS. CURATED CONTENT: WHICH ONE IS BETTER? For years, there’s been an ongoing debate surrounding created vs. curated content within the digital marketing arena. Many have argued that one is better than the other, with creators criticizing curatorsand vice versa.
SHORT VS. LONG-FORM VIDEO ADS: TESTING THE 15-SECOND RULE To play a long video ad or not to play a long video ad, that was the question We’ve been told over and over to utilize video ads, since they drive deeper engagement and WHY YOU NEED BRAND AND NON-BRAND SEGMENTS FOR YOUR Ask any digital marketer worth their salt and they'll tell you that creating separate campaigns for brand and non-brand media is critical. Doing so will improve your conversion rates, lower your CPCs, improve brand awareness and more. Learn to apply this to your shopping campaigns at ForwardPMX.com. WHY USER EXPERIENCE IS IMPORTANT IN PAID SEARCH User experience plays a huge role in paid search by impacting account performance and optimization. Learn how and why good user experienceis vital
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