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Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to follow COURSES - FOLDFACTORY Courses . Take Trish’s courses on LinkedIn Learning: Want to learn more about folding and direct mail for creative marketing? Trish is an instructor on LinkedIn Learning, and she has two current course offerings that you can view online at your own pace.ABOUT FOLDFACTORY
About Foldfactory. Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. I’m the founder of Foldfactory, and I’ve spent my entire career researching and documenting folding techniques for marketing – so you don’t have to! I’m on a mission to get myFOLD OF THE WEEK
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followTEMPLATE BUILDER
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followDESIGNER FOLDS
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”MIURA ORI FOLD
The Miura Ori is quite possibly one of the most fascinating specialty folds on the planet. This compact format opens into a large poster spread in one smooth motion. The angled folds create a herringbone pattern that is stunning and sculptural in nature. Uses: Posters/Information Graphics Promotion Marketing Brochure Specialty/Novelty Projects The Miura Ori is THE 7 MAJOR CATEGORIES OF BROCHURE FOLDS FOR MARKETING AND Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.” PICK-ME-UP SHAPED SNAKE FOLD BOX INSERT This distinctive Snake Fold design played a very important role in the unboxing of a "pick-me-up" gift box that was sent to a network of 600 entrepreneur-members of ROI Community, an organization that connects Jewish leaders from around the globe. The piece was art directed and engineered by Eli Kaplan-Wildmann and designed by TOMMY AND YOU as a way to express the organization's gratitude for FOLDFACTORYALL PRINTING TEMPLATE BUILDERBLOGFAQCONTACT US Foldfactory.com – Brochure folding ideas, templates and strategies for creative marketers. World leader in creative folding for print and direct mail marketing. Free custom folding templates and downloads. Inspired real-world brochure folding and direct mail ideas. Newcontent every week.
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Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to follow COURSES - FOLDFACTORY Courses . Take Trish’s courses on LinkedIn Learning: Want to learn more about folding and direct mail for creative marketing? Trish is an instructor on LinkedIn Learning, and she has two current course offerings that you can view online at your own pace.ABOUT FOLDFACTORY
About Foldfactory. Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. I’m the founder of Foldfactory, and I’ve spent my entire career researching and documenting folding techniques for marketing – so you don’t have to! I’m on a mission to get myFOLD OF THE WEEK
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followTEMPLATE BUILDER
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followDESIGNER FOLDS
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”MIURA ORI FOLD
The Miura Ori is quite possibly one of the most fascinating specialty folds on the planet. This compact format opens into a large poster spread in one smooth motion. The angled folds create a herringbone pattern that is stunning and sculptural in nature. Uses: Posters/Information Graphics Promotion Marketing Brochure Specialty/Novelty Projects The Miura Ori is THE 7 MAJOR CATEGORIES OF BROCHURE FOLDS FOR MARKETING AND Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.” PICK-ME-UP SHAPED SNAKE FOLD BOX INSERT This distinctive Snake Fold design played a very important role in the unboxing of a "pick-me-up" gift box that was sent to a network of 600 entrepreneur-members of ROI Community, an organization that connects Jewish leaders from around the globe. The piece was art directed and engineered by Eli Kaplan-Wildmann and designed by TOMMY AND YOU as a way to express the organization's gratitude forABOUT FOLDFACTORY
About Foldfactory. Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. I’m the founder of Foldfactory, and I’ve spent my entire career researching and documenting folding techniques for marketing – so you don’t have to! I’m on a mission to get my ACCOUNT - FOLDFACTORY Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”DESIGNER FOLDS
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”THE ROUNDABOUT FOLD
The Roundabout is a very special format that was featured on the 500th episode of Fold of the Week. Engineered and Designed by Structural Graphics, this layered format bears the characteristics of a Snake Fold, and features two glued sections that create a 14-page reveal. Uses: Special Events Holiday Invitations Specialty/Novelty ProjectsThe Roundabout is
29 CREATIVE BROCHURE FOLDS FOR DIRECT MAIL AND MARKETING Try Something New! There you have it—29 Creative Brochure Folds for Direct Mail and Marketing. I hope you found a few things that piqued your interest and motivated you to “Think outside the Tri-Fold.”. As a reminder, every fold in this list is available at the Foldfactory Designer Folds collection at Smartpress. RECTANGULAR TWIST FOLD In this episode, we're highlighting a mail-friendly Rectangular Twist Fold. This piece is brilliant, because it defies the square proportion (and higher mailing costs) of every other Twist Fold we've ever seen. Designed by Kandyce Parsons and produced by Slate Group for client Junior League of Lubbock, this exciting modification offers a magical splurge/save scenario.BEYOND THE FOLD
A few weeks ago at the Foldfactory PO Box there was a bright green envelope from my friends at Oliver Printing Company in Twinsburg, Ohio. In it, there were two creative folded event invitations that utilized the same folding style, however the folding style was appliedin
FEATURED FORMAT SPOTLIGHT: SMALL T-CROSS MAILER Featured Format Spotlight: Small T-Cross Mailer. The Small T-Cross Mailer unfolds into the form of a “T” with short gate panels that hide and reveal the interior contents. This fold is a great choice for calling attention to announcements and product launches, it’s showy for retail, and a nice way to bring some style and creativity to THE 4-PULL WINDOW SLIDER This exciting new format from Red Paper Plane is both compact and interactive. The two-sided, 4-Pull Window Slider features four pull tabs and four windows that cleverly reveal text or imagery in different locations as the tabs are pulled. Great for direct mail, product releases, FAQs, and even holiday greetings, this format is filled with creative potential! SIMPLY DRAMATIC "SUMMIT" WATERFALL ACCORDION Simply Dramatic “Summit” Waterfall Accordion. This sample illustrates just how dramatic a waterfall accordion can be! We’ve shown several different variations of this format in previous episodes over the years—but this design from Neenah is all about the angle, and the clean lines and bold simplicity of the format really standout.
FOLDFACTORYALL PRINTING TEMPLATE BUILDERBLOGFAQCONTACT US Foldfactory.com – Brochure folding ideas, templates and strategies for creative marketers. World leader in creative folding for print and direct mail marketing. Free custom folding templates and downloads. Inspired real-world brochure folding and direct mail ideas. Newcontent every week.
FREE DOWNLOADS
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to follow COURSES - FOLDFACTORY Courses . Take Trish’s courses on LinkedIn Learning: Want to learn more about folding and direct mail for creative marketing? Trish is an instructor on LinkedIn Learning, and she has two current course offerings that you can view online at your own pace. ACCOUNT - FOLDFACTORY Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”ABOUT FOLDFACTORY
About Foldfactory. Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. I’m the founder of Foldfactory, and I’ve spent my entire career researching and documenting folding techniques for marketing – so you don’t have to! I’m on a mission to get myFOLD OF THE WEEK
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followTEMPLATE BUILDER
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followMIURA ORI FOLD
The Miura Ori is quite possibly one of the most fascinating specialty folds on the planet. This compact format opens into a large poster spread in one smooth motion. The angled folds create a herringbone pattern that is stunning and sculptural in nature. Uses: Posters/Information Graphics Promotion Marketing Brochure Specialty/Novelty Projects The Miura Ori is THE 7 MAJOR CATEGORIES OF BROCHURE FOLDS FOR MARKETING AND Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.” SIMPLY DRAMATIC "SUMMIT" WATERFALL ACCORDION Simply Dramatic “Summit” Waterfall Accordion. This sample illustrates just how dramatic a waterfall accordion can be! We’ve shown several different variations of this format in previous episodes over the years—but this design from Neenah is all about the angle, and the clean lines and bold simplicity of the format really standout.
FOLDFACTORYALL PRINTING TEMPLATE BUILDERBLOGFAQCONTACT US Foldfactory.com – Brochure folding ideas, templates and strategies for creative marketers. World leader in creative folding for print and direct mail marketing. Free custom folding templates and downloads. Inspired real-world brochure folding and direct mail ideas. Newcontent every week.
FREE DOWNLOADS
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to follow COURSES - FOLDFACTORY Courses . Take Trish’s courses on LinkedIn Learning: Want to learn more about folding and direct mail for creative marketing? Trish is an instructor on LinkedIn Learning, and she has two current course offerings that you can view online at your own pace. ACCOUNT - FOLDFACTORY Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”ABOUT FOLDFACTORY
About Foldfactory. Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. I’m the founder of Foldfactory, and I’ve spent my entire career researching and documenting folding techniques for marketing – so you don’t have to! I’m on a mission to get myFOLD OF THE WEEK
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followTEMPLATE BUILDER
Foldfactory is the place to go for folding ideas, trends, and strategies to help you build successful, memorable marketing campaigns. We invite you to followMIURA ORI FOLD
The Miura Ori is quite possibly one of the most fascinating specialty folds on the planet. This compact format opens into a large poster spread in one smooth motion. The angled folds create a herringbone pattern that is stunning and sculptural in nature. Uses: Posters/Information Graphics Promotion Marketing Brochure Specialty/Novelty Projects The Miura Ori is THE 7 MAJOR CATEGORIES OF BROCHURE FOLDS FOR MARKETING AND Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.” SIMPLY DRAMATIC "SUMMIT" WATERFALL ACCORDION Simply Dramatic “Summit” Waterfall Accordion. This sample illustrates just how dramatic a waterfall accordion can be! We’ve shown several different variations of this format in previous episodes over the years—but this design from Neenah is all about the angle, and the clean lines and bold simplicity of the format really standout.
LOG IN - FOLDFACTORY Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.” ACCOUNT - FOLDFACTORY Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”DESIGNER FOLDS
Trish Witkowski is a designer, a content creator, and a keynote speaker. She knows more about brochure folding than anyone else in the world. Read more → Join Fold Club–it’s Free Join more than 16,000 subscribers who enjoy unlimited access to our award-winning Template Builder, free downloadable templates and resources, bonus insights from Trish, and the “Fold of the Week.”CLASSIC TWIST FOLD
The Classic Twist uses a series of perpendicular folds to “twist” a large square sheet down to a compact folded package. The reveal is exceptional. Though the twisting movement locks the cover closed, opening the twist is fluid and requires very little effort. Design and print your own Twist fold at Smartpress Uses: Promotion Special FEATURED FORMAT SPOTLIGHT: THE TULIP FOLD Featured Format Spotlight: The Tulip Fold. The Tulip Fold is a beautiful, flower-like specialty fold that expands in a surprising way. There are actually many variations of this format, and I may do a post with all of the Tulip variations at some point, but the Tulip I’m sharing today is the Split Tulip, whose key characteristic is asplit cover.
RECTANGULAR TWIST FOLD In this episode, we're highlighting a mail-friendly Rectangular Twist Fold. This piece is brilliant, because it defies the square proportion (and higher mailing costs) of every other Twist Fold we've ever seen. Designed by Kandyce Parsons and produced by Slate Group for client Junior League of Lubbock, this exciting modification offers a magical splurge/save scenario. FEATURED FORMAT SPOTLIGHT: THE DOUBLE SWINGER FOLD The Double Swinger Fold is a dimensional, layered, self-standing format that hides and reveals two panels through creative (and simple) die-cutting and folding. The base format is actually an Open Gate Fold with panels folding in toward the center, and back out again. However, the differentiator is the Swinger-style die-cutting on the panels MODIFIED STACKED TULIP FOLD Here's an exciting modification to the classic Stacked Tulip Fold. Designed and produced by the team at GLS / NEXT Precision Marketing to promote a special event they were hosting, this creative invitation piles on the "wow-factor" through format, bold design, inkjet printing technology, and multi-point personalization. It's crazy-cool! MEANDERING ACCORDION FOLD The Meandering Accordion is a fun and playful accordion format that changes direction 180 degrees as it goes from start to finish. The panels begin in one direction, zig-zagging back and forth until they reach a fold that pivots and sends the panels back the other way. Uses: Promotion Special Events Invitations Specialty/Novelty ProjectsThe
SIMPLY DRAMATIC "SUMMIT" WATERFALL ACCORDION Simply Dramatic “Summit” Waterfall Accordion. This sample illustrates just how dramatic a waterfall accordion can be! We’ve shown several different variations of this format in previous episodes over the years—but this design from Neenah is all about the angle, and the clean lines and bold simplicity of the format really standout.
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