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WHO WE ARE — FATTAIL We are FatTail. We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce. OUR STORY. FatTail was founded in 2001 by a team ofexecutives with
THE RISE OF PREMIUM PROGRAMMATIC In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. When asked about key areas of post-pandemic growth in terms of their programmatic inventory, an overwhelming majority of publishers said they wereplanning
BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.2020 IN REVIEW
2020 in Review. They say diamonds are formed under pressure - and for surviving and (hopefully) thriving through 2020, that makes you a shiny, valuable ROCK (star)! FatTail kicked off 2020 with the theme of “ Partnership First ”, and as the year evolved we experienced peaks and valleys on our journey with you. INTRODUCING ADBOOKPSP AdBook Premium Supply Platform is FatTail’s newest offering, an industry-first platform designed to power a new independent marketplace for deal-based programmatic transactions. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one of PREMIUM PROGRAMMATIC The notion of “premium programmatic” has been rumbling throughout the digital advertising industry for the better part of a decade, resurfacing occasionally as new technologies emerge. While “premium” implies a distinction from non-premium, it’s a famously vague term throughout digital advertising and needs more concrete definition. B2B PUBLISHERS RELY ON ADBOOK+ TO SOLVE UNIQUE AdBook’s flexible core functionality allows B2B publishers to streamline workflow process, maximize turnkey platforms like Salesforce and originate new demand through Automated Guaranteed channels. Features. Manage Diverse Products – Products and inventory for banner ads, digital ads (both mobile and video), data products,social content
FATTAILWHAT WE DOWHO WE AREBLOGCONNECTPARTNERSHIP MATTERS FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of thefunnel
WHO WE ARE — FATTAIL We are FatTail. We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce. OUR STORY. FatTail was founded in 2001 by a team ofexecutives with
THE RISE OF PREMIUM PROGRAMMATIC In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. When asked about key areas of post-pandemic growth in terms of their programmatic inventory, an overwhelming majority of publishers said they wereplanning
BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.2020 IN REVIEW
2020 in Review. They say diamonds are formed under pressure - and for surviving and (hopefully) thriving through 2020, that makes you a shiny, valuable ROCK (star)! FatTail kicked off 2020 with the theme of “ Partnership First ”, and as the year evolved we experienced peaks and valleys on our journey with you. INTRODUCING ADBOOKPSP AdBook Premium Supply Platform is FatTail’s newest offering, an industry-first platform designed to power a new independent marketplace for deal-based programmatic transactions. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one of PREMIUM PROGRAMMATIC The notion of “premium programmatic” has been rumbling throughout the digital advertising industry for the better part of a decade, resurfacing occasionally as new technologies emerge. While “premium” implies a distinction from non-premium, it’s a famously vague term throughout digital advertising and needs more concrete definition. B2B PUBLISHERS RELY ON ADBOOK+ TO SOLVE UNIQUE AdBook’s flexible core functionality allows B2B publishers to streamline workflow process, maximize turnkey platforms like Salesforce and originate new demand through Automated Guaranteed channels. Features. Manage Diverse Products – Products and inventory for banner ads, digital ads (both mobile and video), data products,social content
OUR PRODUCTS
WELCOME WHAT WE DO OUR PRODUCTS WHO WE ARE Blog Connect WHAT WE DO OUR PRODUCTS WHO WE ARE Blog Connect WHAT WE DO — FATTAIL FATTAIL IS REDEFINING THE BUSINESS OF ADVERTISING by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge.. We power the only unified direct and programmatic supply platform to give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels.BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one of REQUIRED SKILLS: CLAIRVOYANCE, (HUMAN) COMPUTING by Laura Boodram Recently, FatTail and Beeler.Tech gathered publishers of all sizes together for a conversation about the platforms they were using to make inventory forecasting and yield management easier. After an hour conversation, we found that there were no UNLOCKING THE POTENTIAL OF PROGRAMMATIC DIRECT PART 1: THE by Clayton Tarics To appreciate where we’re going and the opportunities that lie ahead as an industry, we need to look back at where we started. The advent of programmatic technologies infiltrating the digital advertising industry changed everything. 4 TIPS FOR GETTING THE MOST BANG FOR YOUR REVENUE For more than three years, Julissa Marcenaro, Director of Product Management for Sales Systems at Condé Nast, has been working with a core team at FatTail, a tech lead, her internal team, and key stakeholders to keep them at the top of their advertising game. Marcenaro offers four tips for MESSAGE FROM OUR CEO: GOOGLE’S COMMITMENT TO CONSUMER By Doug Huntington, CEO, FatTail We embrace Google’s commitment to help publishers “thrive in today’s privacy environment.” We take to heart their reminder that we, as tech providers, are here to serve the interests of publishers and their advertising clients, not theother way around
5 TIPS FOR GETTING THE MOST OUT OF #SFS2019 (OR ANY 5 tips for getting the most out of #SFS2019 (or any virtual conference)! Whether this is your first or fiftieth virtual event, here are our top five tips for getting maximum value from a virtual conference. 1. Prepare for the day. Clear your schedule ahead of time and make conference attendance a priority. All sessions are less thanan hour
FATTAILWHAT WE DOWHO WE AREBLOGCONNECTPARTNERSHIP MATTERS FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of thefunnel
WHO WE ARE — FATTAIL We are FatTail. We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce. OUR STORY. FatTail was founded in 2001 by a team ofexecutives with
WHAT WE DO — FATTAIL What we do — FatTail. Welcome What we do How we do it Who we are Blog Connect. Scroll. AdBook+ is Revenue Management. Simply managing orders well is no longer enough for premium publishers. Today’s digital publishing world demands platforms which support cross-channel order-to-cash processes. True revenue management happens when youharness
THE RISE OF PREMIUM PROGRAMMATIC In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. When asked about key areas of post-pandemic growth in terms of their programmatic inventory, an overwhelming majority of publishers said they wereplanning
BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.2020 IN REVIEW
2020 in Review. They say diamonds are formed under pressure - and for surviving and (hopefully) thriving through 2020, that makes you a shiny, valuable ROCK (star)! FatTail kicked off 2020 with the theme of “ Partnership First ”, and as the year evolved we experienced peaks and valleys on our journey with you. INTRODUCING ADBOOKPSP AdBook Premium Supply Platform is FatTail’s newest offering, an industry-first platform designed to power a new independent marketplace for deal-based programmatic transactions. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one ofPROGRAMMATIC DIRECT
Programmatic direct channels are in an early stage of growth right now, and all signs point to a significant shift of brand dollars moving into the direct space. Extrapolating from our recent survey where 66% of publishers expect growth in programmatic guaranteed and 60% of publishers forecasted growth in preferred deals and private FATTAILWHAT WE DOWHO WE AREBLOGCONNECTPARTNERSHIP MATTERS FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of thefunnel
WHO WE ARE — FATTAIL We are FatTail. We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce. OUR STORY. FatTail was founded in 2001 by a team ofexecutives with
WHAT WE DO — FATTAIL What we do — FatTail. Welcome What we do How we do it Who we are Blog Connect. Scroll. AdBook+ is Revenue Management. Simply managing orders well is no longer enough for premium publishers. Today’s digital publishing world demands platforms which support cross-channel order-to-cash processes. True revenue management happens when youharness
THE RISE OF PREMIUM PROGRAMMATIC In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. When asked about key areas of post-pandemic growth in terms of their programmatic inventory, an overwhelming majority of publishers said they wereplanning
BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.2020 IN REVIEW
2020 in Review. They say diamonds are formed under pressure - and for surviving and (hopefully) thriving through 2020, that makes you a shiny, valuable ROCK (star)! FatTail kicked off 2020 with the theme of “ Partnership First ”, and as the year evolved we experienced peaks and valleys on our journey with you. INTRODUCING ADBOOKPSP AdBook Premium Supply Platform is FatTail’s newest offering, an industry-first platform designed to power a new independent marketplace for deal-based programmatic transactions. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one ofPROGRAMMATIC DIRECT
Programmatic direct channels are in an early stage of growth right now, and all signs point to a significant shift of brand dollars moving into the direct space. Extrapolating from our recent survey where 66% of publishers expect growth in programmatic guaranteed and 60% of publishers forecasted growth in preferred deals and privateCONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.SUBSCRIPTIONS
Thanks for subscribing. We can’t wait to hit your inbox with all the latest FatTail happenings. Finally an email you won’t dread! DOUG'S BIO — FATTAIL Doug Huntington, CEO. As Chief Executive Officer, Doug leads FatTail’s strategic direction. He has more than two decades of leadership experience in the enterprise software sector. Prior to FatTail, Doug had run two global financial trading software companies, both of which were successfully sold to HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one of AL'S BIO — FATTAIL Alvaro Villa, VP Account Management As the Vice President of Account Management, Alvaro is responsible for client management, revenue growth and retention. He has over 15 years of experience in digital media in which he has worked on both the publisher and software solutions sides of the business, giving him a unique perspective regarding industry challenges and how to best solve them for his MARK'S BIO — FATTAIL See us in action. See for yourself what makes FatTail the leader in our industry. Contact us for a personalized demonstration of AdBook+. UNLOCKING THE POTENTIAL OF PROGRAMMATIC DIRECT PART 1: THE by Clayton Tarics To appreciate where we’re going and the opportunities that lie ahead as an industry, we need to look back at where we started. The advent of programmatic technologies infiltrating the digital advertising industry changed everything.LAURA'S BIO
Welcome What we do How we do it Who we are Blog Connect What we do How we do it Who we are Blog Connect REQUIRED SKILLS: CLAIRVOYANCE, (HUMAN) COMPUTING by Laura Boodram Recently, FatTail and Beeler.Tech gathered publishers of all sizes together for a conversation about the platforms they were using to make inventory forecasting and yield management easier. After an hour conversation, we found that there were no 5 TIPS FOR GETTING THE MOST OUT OF #SFS2019 (OR ANY 5 tips for getting the most out of #SFS2019 (or any virtual conference)! Whether this is your first or fiftieth virtual event, here are our top five tips for getting maximum value from a virtual conference. 1. Prepare for the day. Clear your schedule ahead of time and make conference attendance a priority. All sessions are less thanan hour
FATTAILWHAT WE DOWHO WE AREBLOGCONNECTPARTNERSHIP MATTERS FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of thefunnel
WHO WE ARE — FATTAIL We are FatTail. We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce. OUR STORY. FatTail was founded in 2001 by a team ofexecutives with
WHAT WE DO — FATTAIL What we do — FatTail. Welcome What we do How we do it Who we are Blog Connect. Scroll. AdBook+ is Revenue Management. Simply managing orders well is no longer enough for premium publishers. Today’s digital publishing world demands platforms which support cross-channel order-to-cash processes. True revenue management happens when youharness
THE RISE OF PREMIUM PROGRAMMATIC In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. When asked about key areas of post-pandemic growth in terms of their programmatic inventory, an overwhelming majority of publishers said they wereplanning
BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.2020 IN REVIEW
2020 in Review. They say diamonds are formed under pressure - and for surviving and (hopefully) thriving through 2020, that makes you a shiny, valuable ROCK (star)! FatTail kicked off 2020 with the theme of “ Partnership First ”, and as the year evolved we experienced peaks and valleys on our journey with you. INTRODUCING ADBOOKPSP AdBook Premium Supply Platform is FatTail’s newest offering, an industry-first platform designed to power a new independent marketplace for deal-based programmatic transactions. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one ofPROGRAMMATIC DIRECT
Programmatic direct channels are in an early stage of growth right now, and all signs point to a significant shift of brand dollars moving into the direct space. Extrapolating from our recent survey where 66% of publishers expect growth in programmatic guaranteed and 60% of publishers forecasted growth in preferred deals and private FATTAILWHAT WE DOWHO WE AREBLOGCONNECTPARTNERSHIP MATTERS FatTail is a global enterprise advertising technology company. We power the only unified direct and programmatic supply platform. Our cloud-based solutions give publishers total control of media planning, sales, and revenue across a wide variety of advertising products and channels and offers buy side systems differentiated “top of thefunnel
WHO WE ARE — FATTAIL We are FatTail. We are a leading enterprise advertising technology company working with some of the most prominent publishers on the web and are committed to helping professional journalism thrive by ensuring publishers retain more of each advertising dollar they produce. OUR STORY. FatTail was founded in 2001 by a team ofexecutives with
WHAT WE DO — FATTAIL What we do — FatTail. Welcome What we do How we do it Who we are Blog Connect. Scroll. AdBook+ is Revenue Management. Simply managing orders well is no longer enough for premium publishers. Today’s digital publishing world demands platforms which support cross-channel order-to-cash processes. True revenue management happens when youharness
THE RISE OF PREMIUM PROGRAMMATIC In the third quarter of 2020, FatTail, CoLab and Beeler.Tech collected data from a group of more than 95 global publishers, whose combined annual revenues topped roughly $10 billion in 2019. When asked about key areas of post-pandemic growth in terms of their programmatic inventory, an overwhelming majority of publishers said they wereplanning
BLOG — FATTAIL
Blog — FatTail. Welcome What we do How we do it Who we are Blog Connect. Buyers, Publishers, DSPs Benefit from Programmatic Direct Evolution. deanne zilberstein April 15, 2021. Try Before You Buy: 4 Reasons You Should Ask Vendors for a Proof of Concept. Laura BoodramApril 9, 2021.
CONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.2020 IN REVIEW
2020 in Review. They say diamonds are formed under pressure - and for surviving and (hopefully) thriving through 2020, that makes you a shiny, valuable ROCK (star)! FatTail kicked off 2020 with the theme of “ Partnership First ”, and as the year evolved we experienced peaks and valleys on our journey with you. INTRODUCING ADBOOKPSP AdBook Premium Supply Platform is FatTail’s newest offering, an industry-first platform designed to power a new independent marketplace for deal-based programmatic transactions. HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one ofPROGRAMMATIC DIRECT
Programmatic direct channels are in an early stage of growth right now, and all signs point to a significant shift of brand dollars moving into the direct space. Extrapolating from our recent survey where 66% of publishers expect growth in programmatic guaranteed and 60% of publishers forecasted growth in preferred deals and privateCONNECT — FATTAIL
Connect with us. At FatTail, we make your business our business. We understand and appreciate the trust you have placed in us to be the stewards of your mission-critical advertising data, and consistently strive to ensure you have the tools you need to make your business a success. We look forward to speaking with you. Name *.SUBSCRIPTIONS
Thanks for subscribing. We can’t wait to hit your inbox with all the latest FatTail happenings. Finally an email you won’t dread! DOUG'S BIO — FATTAIL Doug Huntington, CEO. As Chief Executive Officer, Doug leads FatTail’s strategic direction. He has more than two decades of leadership experience in the enterprise software sector. Prior to FatTail, Doug had run two global financial trading software companies, both of which were successfully sold to HOW BEING SCRAPPY SAVED THE DAY: A TALE OF PEOPLE When COVID-19 started shutting everything down last March, this event-based company could have been brought to its knees, but with the support of a newly launched inventory management system and an agile team, Bisnow Media charged into one of AL'S BIO — FATTAIL Alvaro Villa, VP Account Management As the Vice President of Account Management, Alvaro is responsible for client management, revenue growth and retention. He has over 15 years of experience in digital media in which he has worked on both the publisher and software solutions sides of the business, giving him a unique perspective regarding industry challenges and how to best solve them for his MARK'S BIO — FATTAIL See us in action. See for yourself what makes FatTail the leader in our industry. Contact us for a personalized demonstration of AdBook+. UNLOCKING THE POTENTIAL OF PROGRAMMATIC DIRECT PART 1: THE by Clayton Tarics To appreciate where we’re going and the opportunities that lie ahead as an industry, we need to look back at where we started. The advent of programmatic technologies infiltrating the digital advertising industry changed everything.LAURA'S BIO
Welcome What we do How we do it Who we are Blog Connect What we do How we do it Who we are Blog Connect REQUIRED SKILLS: CLAIRVOYANCE, (HUMAN) COMPUTING by Laura Boodram Recently, FatTail and Beeler.Tech gathered publishers of all sizes together for a conversation about the platforms they were using to make inventory forecasting and yield management easier. After an hour conversation, we found that there were no 5 TIPS FOR GETTING THE MOST OUT OF #SFS2019 (OR ANY 5 tips for getting the most out of #SFS2019 (or any virtual conference)! Whether this is your first or fiftieth virtual event, here are our top five tips for getting maximum value from a virtual conference. 1. Prepare for the day. Clear your schedule ahead of time and make conference attendance a priority. All sessions are less thanan hour
Welcome What we do How we do it Who we are Blog Connect Welcome What we do How we do it Who weare Blog Connect
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INTRODUCING
REVENUE MANAGEMENT IS OUR BUSINESSLearn More
_THIS_ IS WHAT WE DO REVENUE MANAGEMENT MADE SIMPLE FatTail is redefining the business of advertising by designing, developing and deploying powerful sales, operations, and marketplace solutions that put you, the publisher, in charge. At the heart of our business is a highly flexible Revenue Management Platform that helps you increase monetization, control, and scale. And instead of asking you to change your business practices to conform to our standards, our software platform is readily adaptable to yours, to help you do what you’re already doing – only faster, more efficiently, and more profitably. ------------------------- RECENTLY ON THE BLOG...Featured
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