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JEDER KUNDE HAT SEINE STORY.

WIR HABEN SIE ALLE.

Exactag kombiniert das klassische Marketing Mix Modeling und die

digitale Marketing Attribution zu einem neuen, revolutionären und

medienübergreifenden Ansatz: der Marketing Mix Attribution.

Das Ergebnis ist eine ganzheitliche Plattform zur Effizienzsteigerung

aller digitalen und klassischen Marketingaktivitäten.

Mehr erfahren Kontakt

__

DATENGETRIEBENE ATTRIBUTION: MAR-TECH-EXPERTE JÖRN GRUNERT IM

GESPRÄCH MIT DER TREND-REPORT-REDAKTION. Herr Grunert, können Sie

uns bitte kurz und prägnant in ei ... Mehr Erfahren __

DREI FAKTEN FÜR EXACTAG

WIR SIND MEDIENNEUTRAL

Analyse und Auswertung sämtlicher On- und Offline

Marketingaktivitäten und ihrer Wechselwirkungen.

WIR ARBEITEN OBJEKTIV

Frei von eigenen Budgetinteressen und dadurch objektiv bei Analyse und

Optimierungsempfehlungen.

WIR LIEFERN KNOW-HOW

Analyse des tatsächlichen Wertbeitrags jedes einzelnen Touchpoints

einer Customer Journey.

KUNDEN, DIE DAS GENAUSO SEHEN:

MARKETING MIX ATTRIBUTION

BRINGT ZUSAMMEN,

WAS ZUSAMMENGEHÖRT.

Lange Zeit wurden klassische und digitale Kanäle als zwei Welten

betrachtet. Weil es keine Technologie gab, die alle On- und

Offline-Maßnahmen ganzheitlich erfassen, bewerten und ihre

Wirkzusammenhänge analysieren konnte.

Exactag setzt da an, wo gewöhnliche Modelle enden und kombiniert

Marketing Attribution und Marketing Mix Modeling zu einem

ganzheitlichen Ansatz auf einer einzelnen Plattform, die Ihre

Marketing Mix Planung mit ein paar Klicks revolutionieren wird.

Mehr erfahren

TV

POS

EVENT/

SPONSORING

PRINT

OOH

SEARCH

DISPLAY

IN-APP

SOCIAL

VIDEO

Marketing mix

Modeling

Machine learning

Attribution

Based on customer journeys

EINE PLATTFORM FÜR ALLE SERVICES

PREDICTION

MEDIA SPENDINGS

Definition relevanter Ziele und Empfehlung von Budgetverteilungen und

Laufzeiten auf Basis aggregierter Vergangenheitsdaten.

CLASSIC

& DIGITAL

Analyse und Auswertung sämtlicher On- und Offline

Marketingaktivitäten und ihrer Wechselwirkungen.

BASELINE

MODELING

Modellierung von langfristigen Effekten externer Faktoren auf das

Branding, wobei der Branding Effekt in normalen Sales Contributions

gerechnet wird.

ACTIONABLE

INSIGHTS

Handlungsempfehlungen für eine optimale Budgetallokation und höchste

Effektivität entlang der kompletten Marketing Mix Attribution.

AGENCY

INDEPENDENT

Unabhängig von Mediaagenturen liefert Exactag reine Ergebnisse durch

einen objektiven Blick auf die Analyse und Budgetoptimierung beim

Marketing Mix.

CROSS-DEVICE

GRAPH/POOL

Vervollständigung der Customer Journeys durch Einbeziehung bereits

gewonnener Erkenntnisse aus bestehenden, anonymen Daten vergleichbarer

Kunden.

MACHINE-LEARNING

ATTRIBUTION

Unser lernender Algorithmus analysiert den tatsächlichen Wertbeitrag

jedes einzelnen Touchpoints einer Customer Journey. So liefern auch

nicht erfolgreiche Journeys wertvolles Know-how.

CUSTOMER JOURNEY

INSIGHTS

Device- und kanalübergreifende Darstellung der einzelnen Kanäle und

Touchpoints der Customer Journey jedes Kunden. Vom ersten Kontakt bis

zur Conversion.

TV

ATTRIBUTION

Modellierung von Einflüssen und Wirkzusammenhängen von TV-Spots auf

digitale Kanäle, wie Website-Besuche, Conversions oder

App-Installationen.

DATA

SECURITY

Wir agieren nach den strengen Vorgaben deutscher Datenschutzlinien.

Weil Vertrauen und die Sicherheit der Daten und Menschen dahinter die

Basis unseres Geschäfts sind.

STARKE PARTNER FÜR HÖCHSTE EFFIZIENZ:

KLINGT ALLES GUT?

Kommen Sie mit uns ins Gespräch.

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ADRESSE

Exactag GmbH

Wanheimer Straße 68

D-40468 Düsseldorf

Tel.: +49 203 - 87 84 46 - 0

Mail: office@exactag.com

Alle Neuigkeiten rund um das digitale Marketing und den optimalen

Einsatz von Werbebudgets mithilfe von Attribution. Mit dem Exactag

Newsletter bleiben Sie up to date.

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SIE HABEN FRAGEN? SCHREIBEN SIE UNS.

ODER KOMMEN SIE DIREKT ZU UNS:

Exactag GmbH

Wanheimer Straße 68

40468 Düsseldorf

Office

+49 203 87 84 46 – 0

office@exactag.com

Customer support

+49 203 87 84 46 – 44

support@exactag.com

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IST MARKETING ATTRIBUTION AUCH FÜR SIE SINNVOLL? FINDEN SIE ES RAUS!

Wenige Fragen trennen Sie von der Antwort.

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<h2>MARKETING MIX ATTRIBUTION<br>
<span class="primary-color">BRINGT ZUSAMMEN,<br>
WAS ZUSAMMENGEHÖRT.</span></h2>
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<p>Lange Zeit wurden klassische und digitale Kanäle als zwei Welten betrachtet. Weil es keine Technologie gab, die alle On- und Offline-Maßnahmen ganzheitlich erfassen, bewerten und ihre Wirkzusammenhänge analysieren konnte.</p>
<p>Exactag setzt da an, wo gewöhnliche Modelle enden und kombiniert Marketing Attribution und Marketing Mix Modeling zu einem ganzheitlichen Ansatz auf einer einzelnen Plattform, die Ihre Marketing Mix Planung mit ein paar Klicks revolutionieren wird.</p>
<p><a class="button" href="/loesung/">Mehr erfahren</a></p>
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            <h4>Prediction<br><span class="primary-color">media spendings</span></h4>
            <p class="p-small">Definition relevanter Ziele und Empfehlung von Budgetverteilungen und Laufzeiten auf Basis aggregierter Vergangenheitsdaten.</p>
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            <h4>Classic<br><span class="primary-color">&amp; digital</span></h4>
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            <h4>Baseline<br><span class="primary-color">Modeling</span></h4>
            <p class="p-small">Modellierung von langfristigen Effekten externer Faktoren auf das Branding, wobei der Branding Effekt in normalen Sales Contributions gerechnet wird.</p>
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            <p class="p-small">Handlungsempfehlungen für eine optimale Budgetallokation und höchste Effektivität entlang der kompletten Marketing Mix Attribution.</p>
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            <h4>Agency<br><span class="primary-color">Independent</span></h4>
            <p class="p-small">Unabhängig von Mediaagenturen liefert Exactag reine Ergebnisse durch einen objektiven Blick auf die Analyse und Budgetoptimierung beim Marketing Mix.</p>
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            <h4>Cross-Device<br><span class="primary-color">Graph/Pool</span></h4>
            <p class="p-small">Vervollständigung der Customer Journeys durch Einbeziehung bereits gewonnener Erkenntnisse aus bestehenden, anonymen Daten vergleichbarer Kunden.</p>
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            <h4>Machine-Learning<br><span class="primary-color">Attribution</span></h4>
            <p class="p-small">Unser lernender Algorithmus analysiert den tatsächlichen Wertbeitrag jedes einzelnen Touchpoints einer Customer Journey. So liefern auch nicht erfolgreiche Journeys wertvolles Know-how.</p>
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            <h4>TV<br><span class="primary-color">Attribution</span></h4>
            <p class="p-small">Modellierung von Einflüssen und Wirkzusammenhängen von TV-Spots auf digitale Kanäle, wie Website-Besuche, Conversions oder App-Installationen.</p>
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            <h4>Data<br><span class="primary-color">Security</span></h4>
            <p class="p-small">Wir agieren nach den strengen Vorgaben deutscher Datenschutzlinien. Weil Vertrauen und die Sicherheit der Daten und Menschen dahinter die Basis unseres Geschäfts sind.</p>
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