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ORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal.OPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth. HOMEPAGE - ETC CORPORATEABOUT ETCOUR WORKPRESS CENTRECOVID-19OURORGANISATIONMEMBERS
The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing bestpractices
OUR STRUCTURE
ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. BEST EUROPEAN RAIL TOURISM CAMPAIGN 2021 About the Award. With the EU designating 2021 as the European Year of Rail (EYR), the European Travel Commission and Eurail have launched a joint award competition to contribute to the objectives of the EYR, namely; promoting rail tourism among EU citizens, encouraging cross-sectoral dialogue between the rail and tourism sectors, and contributing to the European Green Deal.OPEN UP TO EUROPE
Open Up to Europe. ETC is seeking partners to co-invest into a pan-European consumer awareness-raising campaign to reinforce consumer confidence in travel and tourism and stimulate pent-up demand for travel in Europe during the summer of 2021 as well as to demonstrate the travel industry’s proactive collaboration to provide safe andseamless
HANDBOOK ON COVID-19 RECOVERY STRATEGIES FOR NATIONAL As businesses and communities rebuild following the COVID-19 pandemic, it will be vital to ensure that this recovery takes place in a way that reduces the negative impacts of tourism on the environment and on local communities, and provides a more balanced, equitable contribution to economic growth.OUR STRUCTURE
ETC activities are implemented by the Executive Unit based in Brussels under the guidance of the Board of Directors, and with the support of a number of expert groups: the Market Intelligence Group, the Marketing Group and the Overseas Chapters. WHAT WE DO - ETC CORPORATE Established in 1948, the European Travel Commission is a unique association in the travel sector, representing the National Tourism Organisations of the countries of Europe. Its mission is to strengthen the sustainable development of Europe as a tourist destination. In the last several decades, ETC has positioned itself at the forefront ofthe
RESEARCH - ETC CORPORATE Research. European Travel Commission considers research as critical to develop marketing strategies and services. Hence research is a key service the organisation delivers to its members. The primary goal of ETC research activities is to help the organisation and its members understand the business environment, detect new growth opportunities EUROPEANS INCREASINGLY EAGER TO TRAVEL DURING SPRING 2021 32% of respondents indicated that they intend to take a trip during April-June 2021, a 20% rise compared to the previous research wave 52% of Europeans plan to travel in the next six months, a 5% increase compared to the November 2020 survey Strict health and safety protocols allow the majorit EUROPEAN TOURISM 2020 Numerous indicators suggest a global recession; recent forecasts estimate a decline in European tourism in line with world projections (-39%) in 2020 compared to the prior year. The COVID-19 crisis will cost millions of jobs and will have a greater impact on Small and Medium Enterprises (SMEs) in Europe. Amidst a high level ofuncertainty
LONG-HAUL TRAVELLERS STILL CAUTIOUS ABOUT PLANNING TRIPS News of easing pandemic restrictions boosts travellers’ hopes for summer 2021; however, overseas trips are not yet the preferred option for many Coherence and transparency are crucial to restoring confidence in European travel as the EU announces welcome changes to border restrictions July a STUDY ON GENERATION Z TRAVELLERS Members of Generation Z are often described as highly adaptable, smart and tolerant. They are hyper-connected and grew-up with challenges relating to environmental sustainability, terrorism, etc. Their different lifestyles, motivations and habits make them a segment difficult to generalise, but also TOURISM PASSION COMMUNITIES Europe continues to be the most visited region in the world receiving over 50% of all international tourist arrivals in 2018 1.Although European tourism continues to grow, the European Travel Commission (ETC) has embraced a new approach whereby a destination’s success is defined by other aspects rather than just tourism volumes.. In-depth knowledge of visitors’ psychographic HANDBOOK ON TOURISM DESTINATION BRANDING Introduced by an essay by Simon Anholt on the importance of building a national brand image, the Handbook on Tourism Destination Branding provides a step-by-step guide to the branding process, accompanied by strategies for brand management. Case studies are featured throughout the Handbook to illustrate the various concepts, present best EUROPEAN TOURISM 2019 POSITIVE START TO 2019 FOR THE EUROPEAN TOURISM SECTOR, BUT CHALLENGES LIE AHEADEurope kicked off 2019 on a positive note following an impressive 6% growth in 2018. Looking ahead to the rest of the year, a more moderate rate of expansion is expected for 2019 (around 3.6%), with short term risks, s You are currently browsingETC Corporate
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EUROPEAN TOURISM MANIFESTO The alliance calls to mitigate the impact of COVID-19Read full statement
ETC GENERAL MEETING #10025-26th November
More info
EUROPEAN TOURISM MANIFESTO The alliance calls to mitigate the impact of COVID-19Read full statement
ETC GENERAL MEETING #10025-26th November
More info
EUROPEAN TOURISM MANIFESTO The alliance calls to mitigate the impact of COVID-19Read full statement
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LATEST NEWS
ETC’S RESPONSE TO THE COVID-19 OUTBREAK18 Nov
EUROPEANS
MAINTAIN A ROBUST DESIRE TO TRAVEL, PLANNING 2021 TRIPS DESPITE COVID-19 SECOND WAVE10 Nov
ETC
PUBLISHED QUARTERLY REPORT 3/202004 Nov
SENTIMENT
FOR LONG HAUL TRAVEL SLOWLY PICKS UP IN MAJOR TOURISM MARKETS, BUT THE CONFIDENCE FOR TRIPS TO EUROPE STAYS LOW22 Oct
WINNERS
OF THE DESTINATION OF SUSTAINABLE CULTURAL TOURISM AWARDS 202014 Oct
TOURISM
MUST BE PART OF NATIONAL RECOVERY AND RESILIENCE PLANS13 Oct
ETC
APPOINTS SUSTAINABILITY EXPERTS TO SUPPORT IMPLEMENTATION OF NATIONAL TOURISM SCHEMES IN EUROPEMore news...
TWEETS
European Travel Commission @ETC_Corporate 20/11/2020 at7:22am
#ETCResearch :
European travel sentiment is fairly similar towards domestic (38.8%) & intra-European travel (39.2%). #Belgian, #Dutch
and #Polish
travellers prefer
intra-European trips, while #Italiansand #Spaniards
are planning domesticgetaways.
https://t.co/BZ82V5uh3v https://t.co/bp79wofuARView on Twitter
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European Travel Commission @ETC_Corporate 19/11/2020 at9:06am
What does the #tourism recovery look like and what European destinations should be doing? Join ETC's @santander_edu for an enlightening session at @adaraglobal conference 'Navigating the Road to Recovery in 2021' together w/ @SaraPastor_ & @spetra.
https://t.co/i1T1E4wWP6 https://t.co/4MYB4VqNhzView on Twitter
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European Travel Commission @ETC_Corporate 19/11/2020 at7:25am
A CET convida a mídia brasileira , operadores & agentes de #viagem a se juntarem ao #EUROPA Virtual Roadshow no dia 26 de Novembro. Vamos nos reunir e nos preparar para uma rápida recuperação de viagem assim que as fronteiras abramnovamente!
https://t.co/RoywiakBhn https://t.co/75S2bod59pView on Twitter
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European Travel Commission @ETC_Corporate 19/11/2020 at7:25am
ETC invites #Brazilianmedia, #travel
operators & agents
to join our #EUROPA
Virtual Roadshow on 26 November. Let's get together and prepare for a quick travel rebound as soon as the borders are open again! Register now https://t.co/RoywiakBhn https://t.co/pr0P4B97hJView on Twitter
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European Travel Commission @ETC_Corporate 18/11/2020 at10:32am
NEW RESEARCH: Wave 2 gauging Europeans’ short-term travelintentions shows
Despite #COVID19
resurgence, a majority of Europeans (54%) maintain a robust desire to travel 18% fewer respondents wishing to travel this year & more tripsmoved to 2021
https://t.co/zT3otJh6xG https://t.co/8EB3wUFue3View on Twitter
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European Travel Commission @ETC_Corporate 18/11/2020 at9:45am
Congratulations to all winners of @ACI_EUROPE Best Airport Awards 2020! ETC was delighted to contribute with a tourism & travel perspective to the judging panel of distinguished experts from the @Transport_EU, @eurocontrol
, @SESAR_JU
& @FlightGlobal
. https://t.co/yiarydBS5rView on Twitter
ACI EUROPE @ACI_EUROPE A BIG ROUND OF APPLAUSE for our Best Airport Awards 2020 Winners!!! The full line-up of successful airports and an exclusive peek into the comments from the judges are available in our Press Release: https://t.co/DBfknZdpup https://t.co/h8QavPVyMG__
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European Travel Commission @ETC_Corporate 18/11/2020 at5:16am
Another full room at our MeetUp Series across China . We were delighted to reconnect with the travel trade in Chengdu. Looking forward to our final station next week in Shanghai! Learn more about @ITB_China Industry MeetUp 2020 https://t.co/NNra1HOgSo https://t.co/gJzuheM0JzView on Twitter
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European Travel Commission @ETC_Corporate 16/11/2020 at2:46pm
ETC endorses a collective vision of EU #aviationfor the
#sustainable
recovery from #COVID19 . Restoring consumer confidence, maintaining connectivity and building a greener and more resilient aviation sector is key for the future of#travel & #tourism
!
@A4Europe @ACI_EUROPE https://t.co/OK2LN4rE55View on Twitter
EU Transport @Transport_EU Today Commissioner @AdinaValean & VP @Vestager received the Aviation Roundtable Report from the wider #aviation ecosystem, which sets a collective vision for the recovery of aviation from#coronavirus . It's
an unprecedented cooperative initiative https://t.co/SGuuaSanYH https://t.co/uL4PKnhv5a__
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European Travel Commission @ETC_Corporate 16/11/2020 at8:11am
Don't miss our webinar tomorrow! https://t.co/V6VmysiEVsView on Twitter
Bloom Consulting @bloomconsult Reminder of our webinar w/ @ETC_Corporate on the impact of #COVID19 on Nation Brands. Join to find out how global citizens view national responses to the crisis and which Countries we think coped the best. Tomorrow, Tuesday 17th November, 14:30CET: https://t.co/y7zl6cZn7s https://t.co/NH3j5YeCuV__
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European Travel Commission @ETC_Corporate 13/11/2020 at12:13pm
ETC Executive Director @santander_edu virtually addressing participants at the World Tourism Alliance Xianghu Dialogue today on thetopic of #Tourism
Industry Crisis Management and Countermeasures in a #COVID19World.
https://t.co/7QFVS4sNC4View on Twitter
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Join Conversation
OUR LATEST RESEARCH
MONITORING SENTIMENT FOR DOMESTIC AND INTRA-EUROPEAN TRAVEL – WAVE 2Read more
UPCOMING EVENTS
25 Nov
ETC GENERAL
MEETING #100
EUROPEAN TRAVEL COMMISSION The European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination in third markets. Our 33 member National Tourism Organisations work together to build the value of tourism for all the beautiful and diverse countries of Europe through cooperation in sharing best practices, market intelligence and promotion.RESEARCH
Our research activities are meant to deliver the intelligence support necessary to keep a competitive edge in the global tourism market.Learn more
MARKETING
We promote Europe as the worldwide number one tourist destination in key overseas markets on behalf of our member organisations.Learn more
ADVOCACY
We raise awareness and understanding among national European authorities and the general public of the importance of tourism andits development.
Learn more
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32 COUNTRIES
UNITED FOR EUROPE
Our membership comprises 33 National Tourism Organisations (NTOs) from 32 member countries in Europe.Our members
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70 YEARS
PROMOTING EUROPE
Since ETC’s establishment in 1948 our mission has remained largely unchanged; to promote Europe as a tourist destination in key long-haulmarkets.
Our history
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WE WORK
TOGETHER
We explore and develop activities and cooperation with the travel industry by building alliances to create advantages for tourism inEurope.
Our partners
European Travel Commission (ETC) is the non-profit organisation responsible for the promotion of Europe as a tourist destination inthird markets.
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ABOUT US
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LATEST NEWS
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Europeans maintain a robust desire to travel, planning 2021 trips despite COVID-19 second wave18 Nov
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ETC published quarterly report 3/202010 Nov
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Sentiment for long haul travel slowly picks up in major tourism markets, but the confidence for trips to Europe stays low04 Nov
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