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DOWNLOAD THE CARD-LINKED OFFERS CHECKLIST Are you interested in setting up card-linked offers, but don’t know where to start? You’re not the first or last marketer to feel this way. There are so many digital marketing trends to keep track of, and there is too little time in the day to stumble through a learningphase.
CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Card-linked offers are a digital marketing tool designed to bridge the gap between online marketing and in-store sales. They create a connection that can help marketers understand what customers have seen in an online card linked offer ad, and when that spurs them to buy in-store. Card-linked offers are an incredible way to increasein-store
2020 PLANNING MODE: OMNI-CHANNEL APPROACHES TO MARKETING Digital Management Platforms. As alluded to above, Digital Management Platforms (DMPs) are essential to omni-channel because they break down traditionally siloed data, organizing it into a more cohesive view. According to Salesforce, 91% of advertisers have or INTRODUCING CPR TO THE ONLINE ADVERTISING FAMILY Introducing CPR to the Online Advertising Family. We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance marketing. With 100% attribution of in-store sales generated from online ads, CPR takes the guesswork out of calculating advertising ROI. THE NEW KID IN YOUR DIGITAL MARKETING MIX: CPR Cost Per Revenue (CPR™) is a new addition to the digital marketing mix (next to CPC and CPM) that drives online audiences to your offline stores through promotions on some of the best websites and apps. Your business creates a promotion or offer (like 5% cash back) that is then advertised across the Internet on great websites and apps that QUICK SERVICE RESTAURANT INNOVATION: HOW QSRS ARE WINNING Quick Service Restaurants (QSRs) enjoy a unique position of stability that other players in the brick and mortar retail environment do not; while brick and mortar retailers remain challenged by online demand and worried about losing revenue to online buyers, the rate of growth for QSRs has been steadily increasing, leading all restaurant industrygrowth.
THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is online and 93% of commerce is still offline, just connect the two worlds and a massive O2O industry will be born! MOGL - SEARCH NO RESULTS - EMPYR Vietnamese. Wine Bar. Winery. There arrrrr no results near “san diego, ca”. Make sure all words are spelled correctly. Try Different keywords. Try more general keywords. Try fewer keywords. EMPYR’S ONLINE-TO-OFFLINE BLOG Customer Acquisition: Converting New-to-File & Lapsed Customers. By Erika Carmichael | January 9, 2020. Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient 4 minute read. 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR 90% of Sales Still Occur In-Store, So You Need to Up Your Online-to-Offline (O2O) Game. We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021. This is true even as digital retail giants like Amazon take over more and more of our shoppinghabits.
DOWNLOAD THE CARD-LINKED OFFERS CHECKLIST Are you interested in setting up card-linked offers, but don’t know where to start? You’re not the first or last marketer to feel this way. There are so many digital marketing trends to keep track of, and there is too little time in the day to stumble through a learningphase.
CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Card-linked offers are a digital marketing tool designed to bridge the gap between online marketing and in-store sales. They create a connection that can help marketers understand what customers have seen in an online card linked offer ad, and when that spurs them to buy in-store. Card-linked offers are an incredible way to increasein-store
2020 PLANNING MODE: OMNI-CHANNEL APPROACHES TO MARKETING Digital Management Platforms. As alluded to above, Digital Management Platforms (DMPs) are essential to omni-channel because they break down traditionally siloed data, organizing it into a more cohesive view. According to Salesforce, 91% of advertisers have or INTRODUCING CPR TO THE ONLINE ADVERTISING FAMILY Introducing CPR to the Online Advertising Family. We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance marketing. With 100% attribution of in-store sales generated from online ads, CPR takes the guesswork out of calculating advertising ROI. THE NEW KID IN YOUR DIGITAL MARKETING MIX: CPR Cost Per Revenue (CPR™) is a new addition to the digital marketing mix (next to CPC and CPM) that drives online audiences to your offline stores through promotions on some of the best websites and apps. Your business creates a promotion or offer (like 5% cash back) that is then advertised across the Internet on great websites and apps that QUICK SERVICE RESTAURANT INNOVATION: HOW QSRS ARE WINNING Quick Service Restaurants (QSRs) enjoy a unique position of stability that other players in the brick and mortar retail environment do not; while brick and mortar retailers remain challenged by online demand and worried about losing revenue to online buyers, the rate of growth for QSRs has been steadily increasing, leading all restaurant industrygrowth.
THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is online and 93% of commerce is still offline, just connect the two worlds and a massive O2O industry will be born! MOGL - SEARCH NO RESULTS - EMPYR Vietnamese. Wine Bar. Winery. There arrrrr no results near “san diego, ca”. Make sure all words are spelled correctly. Try Different keywords. Try more general keywords. Try fewer keywords.MAGNET
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. Your offer is published for free. At the end of the month, you pay for your customer’s award and a small DOWNLOAD THE ROAS CALCULATION TOOL That’s why we used our experience and knowledge to create the free ROAS Calculation Tool. This easy-to-use calculator will save you time and frustration when calculating your return on ad spend. With your ROAS Calculator, you’ll: Quickly calculate your ROAS from online ads to in-store purchases. Learn what activities are hurting your return DOWNLOAD THE CARD-LINKED OFFERS CHECKLIST Are you interested in setting up card-linked offers, but don’t know where to start? You’re not the first or last marketer to feel this way. There are so many digital marketing trends to keep track of, and there is too little time in the day to stumble through a learningphase.
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands EXPANDING SHARE OF WALLET WITH CARD-LINKED OFFERS Share of wallet (SOW) is the concept of how companies compete for the limited budgets of consumers within a category. The metric is calculated by determining the amount of money a consumer regularly spends at a brand’s location vs a competitor in the same category. For example, if a customer spends $200 of their $500 per month grocerybudget
HOW TO CUT THROUGH THE NOISE OF THE SUPER BOWL WITH CARD In a time where differentiation in the clutter is key, use card-linked offers to generate even more revenue during peak sales season. THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is online and 93% of commerce is still offline, just connect the two worlds and a massive O2O industry will be born! HOW MY LOVE FOR CASH BACK OFFERS TURNED INTO A STELLAR CAREER How My Love for Cash Back Offers Turned Into A Stellar Career. Dec 3, 2018 11:48:29 AM / by Peter Brownell. A story as told by Pete Brownell.. One of the biggest white whales in terms of online marketing is attributing dollars spent in the virtual space to actual in-store sales. Banana Republic can pump money into their World WideWeb footprint
CARD LINKED MARKETING PROGRAMS HIT CRITICAL MASS If you weren't paying close attention you may have missed that some of the largest websites and apps on the planet have launched or are working on card-linked programs from Facebook to Uber to Microsoft. The Empyr platform power many of these programs, and we are happy to WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
DOWNLOAD THE ROAS CALCULATION TOOL That’s why we used our experience and knowledge to create the free ROAS Calculation Tool. This easy-to-use calculator will save you time and frustration when calculating your return on ad spend. With your ROAS Calculator, you’ll: Quickly calculate your ROAS from online ads to in-store purchases. Learn what activities are hurting your return EMPYR’S ONLINE-TO-OFFLINE BLOG Customer Acquisition: Converting New-to-File & Lapsed Customers. By Erika Carmichael | January 9, 2020. Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient 4 minute read. MAGNET - EMPYREMPYR INCORPORATEDEMPYR MOGLEMPYR REWARDSEMPYR THEPEACEFUL RIOT
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. Your offer is published for free. At the end of the month, you pay for your customer’s award and a small 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR 90% of Sales Still Occur In-Store, So You Need to Up Your Online-to-Offline (O2O) Game. We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021. This is true even as digital retail giants like Amazon take over more and more of our shoppinghabits.
CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Card-linked offers are a digital marketing tool designed to bridge the gap between online marketing and in-store sales. They create a connection that can help marketers understand what customers have seen in an online card linked offer ad, and when that spurs them to buy in-store. Card-linked offers are an incredible way to increasein-store
HOW INCREMENTAL REVENUE CAN PROVE THE REAL VALUE OF YOUR Measuring incremental revenue is designed to give marketers a straightforward way to understand the business value of advertising’s impact. It compares results between audiences that see the campaign (your “Test Group”) and those that don’t (your “Control Group”). Calculate your current and potential ROAS inunder 1 minute ».
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The formula. In summary, the formula for a trillion-dollar O2O industry is: A compelling offer for consumers that is sustainable for businesses, such as 10-20%. A frictionless way to track offline purchases, such as using credit/debit card tracking. A huge monetization opportunity to attract online companies who promote theoffers.
WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
MOGL - SEARCH NO RESULTS - EMPYR Vietnamese. Wine Bar. Winery. There arrrrr no results near “san diego, ca”. Make sure all words are spelled correctly. Try Different keywords. Try more general keywords. Try fewer keywords. DOWNLOAD THE ROAS CALCULATION TOOL That’s why we used our experience and knowledge to create the free ROAS Calculation Tool. This easy-to-use calculator will save you time and frustration when calculating your return on ad spend. With your ROAS Calculator, you’ll: Quickly calculate your ROAS from online ads to in-store purchases. Learn what activities are hurting your return EMPYR’S ONLINE-TO-OFFLINE BLOG Customer Acquisition: Converting New-to-File & Lapsed Customers. By Erika Carmichael | January 9, 2020. Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient 4 minute read. MAGNET - EMPYREMPYR INCORPORATEDEMPYR MOGLEMPYR REWARDSEMPYR THEPEACEFUL RIOT
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. Your offer is published for free. At the end of the month, you pay for your customer’s award and a small 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR 90% of Sales Still Occur In-Store, So You Need to Up Your Online-to-Offline (O2O) Game. We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021. This is true even as digital retail giants like Amazon take over more and more of our shoppinghabits.
CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Card-linked offers are a digital marketing tool designed to bridge the gap between online marketing and in-store sales. They create a connection that can help marketers understand what customers have seen in an online card linked offer ad, and when that spurs them to buy in-store. Card-linked offers are an incredible way to increasein-store
HOW INCREMENTAL REVENUE CAN PROVE THE REAL VALUE OF YOUR Measuring incremental revenue is designed to give marketers a straightforward way to understand the business value of advertising’s impact. It compares results between audiences that see the campaign (your “Test Group”) and those that don’t (your “Control Group”). Calculate your current and potential ROAS inunder 1 minute ».
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The formula. In summary, the formula for a trillion-dollar O2O industry is: A compelling offer for consumers that is sustainable for businesses, such as 10-20%. A frictionless way to track offline purchases, such as using credit/debit card tracking. A huge monetization opportunity to attract online companies who promote theoffers.
WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
MOGL - SEARCH NO RESULTS - EMPYR Vietnamese. Wine Bar. Winery. There arrrrr no results near “san diego, ca”. Make sure all words are spelled correctly. Try Different keywords. Try more general keywords. Try fewer keywords. EMPYR’S ONLINE-TO-OFFLINE BLOG Customer Acquisition: Converting New-to-File & Lapsed Customers. By Erika Carmichael | January 9, 2020. Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient 4 minute read. EMPYR’S ONLINE-TO-OFFLINE BLOG THE EMPYR BLOG. O2O: Strategy and insights for online to offlinecommerce
DOWNLOAD THE CARD-LINKED OFFERS CHECKLIST Are you interested in setting up card-linked offers, but don’t know where to start? You’re not the first or last marketer to feel this way. There are so many digital marketing trends to keep track of, and there is too little time in the day to stumble through a learningphase.
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands EXPANDING SHARE OF WALLET WITH CARD-LINKED OFFERS Share of wallet (SOW) is the concept of how companies compete for the limited budgets of consumers within a category. The metric is calculated by determining the amount of money a consumer regularly spends at a brand’s location vs a competitor in the same category. For example, if a customer spends $200 of their $500 per month grocerybudget
ADMIN - EMPYR
Earn rewards at restaurants without the hassle of coupons or loyaltycards.
INTRODUCING CPR TO THE ONLINE ADVERTISING FAMILY Introducing CPR to the Online Advertising Family. We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance marketing. With 100% attribution of in-store sales generated from online ads, CPR takes the guesswork out of calculating advertising ROI. WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
UNLEASHING YOUR CPA: HOW TO WIN AT ADVERTISING Look past ad budgets. Seek out companies that offer guaranteed cost-per-revenue. Work toward full attribution across platforms and between online and offline. HOW MY LOVE FOR CASH BACK OFFERS TURNED INTO A STELLAR CAREER How My Love for Cash Back Offers Turned Into A Stellar Career. Dec 3, 2018 11:48:29 AM / by Peter Brownell. A story as told by Pete Brownell.. One of the biggest white whales in terms of online marketing is attributing dollars spent in the virtual space to actual in-store sales. Banana Republic can pump money into their World WideWeb footprint
DOWNLOAD THE ROAS CALCULATION TOOL The ROAS Calculator Get a free, easy tool to help you calculate your current return on online ad spend, and discover the gaps you didn’tknow you had
MAGNET - EMPYREMPYR INCORPORATEDEMPYR MOGLEMPYR REWARDSEMPYR THEPEACEFUL RIOT
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021.This is true even as digital retail giants like Amazon take over more and more of our shopping habits. CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes article on the topic and have some questions that need to be answered to help you decide if it’s right for your brand? EMPYR’S ONLINE-TO-OFFLINE BLOG Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient HOW INCREMENTAL REVENUE CAN PROVE THE REAL VALUE OF YOUR Every dollar counts in marketing and sales. Want to know how to track those dollars to make sure you’re doing your best? Read on to learn how incremental revenue tracking does just that. CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is online and 93% of commerce is still offline, just connect the two worlds and a massive O2O industry will be born! WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
MOGL - SEARCH NO RESULTS - EMPYR Earn rewards at restaurants without the hassle of coupons or loyaltycards.
DOWNLOAD THE ROAS CALCULATION TOOL That’s why we used our experience and knowledge to create the free ROAS Calculation Tool. This easy-to-use calculator will save you time and frustration when calculating your return on ad spend. With your ROAS Calculator, you’ll: Quickly calculate your ROAS from online ads to in-store purchases. Learn what activities are hurting your return EMPYR’S ONLINE-TO-OFFLINE BLOG Customer Acquisition: Converting New-to-File & Lapsed Customers. By Erika Carmichael | January 9, 2020. Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient 4 minute read. MAGNET - EMPYREMPYR INCORPORATEDEMPYR MOGLEMPYR REWARDSEMPYR THEPEACEFUL RIOT
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. Your offer is published for free. At the end of the month, you pay for your customer’s award and a small 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR 90% of Sales Still Occur In-Store, So You Need to Up Your Online-to-Offline (O2O) Game. We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021. This is true even as digital retail giants like Amazon take over more and more of our shoppinghabits.
CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Card-linked offers are a digital marketing tool designed to bridge the gap between online marketing and in-store sales. They create a connection that can help marketers understand what customers have seen in an online card linked offer ad, and when that spurs them to buy in-store. Card-linked offers are an incredible way to increasein-store
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands HOW INCREMENTAL REVENUE CAN PROVE THE REAL VALUE OF YOUR Measuring incremental revenue is designed to give marketers a straightforward way to understand the business value of advertising’s impact. It compares results between audiences that see the campaign (your “Test Group”) and those that don’t (your “Control Group”). Calculate your current and potential ROAS inunder 1 minute ».
THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The formula. In summary, the formula for a trillion-dollar O2O industry is: A compelling offer for consumers that is sustainable for businesses, such as 10-20%. A frictionless way to track offline purchases, such as using credit/debit card tracking. A huge monetization opportunity to attract online companies who promote theoffers.
WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
MOGL - SEARCH NO RESULTS - EMPYR Vietnamese. Wine Bar. Winery. There arrrrr no results near “san diego, ca”. Make sure all words are spelled correctly. Try Different keywords. Try more general keywords. Try fewer keywords. EMPYR’S ONLINE-TO-OFFLINE BLOG Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient DOWNLOAD THE CARD-LINKED OFFERS CHECKLIST Are you interested in setting up card-linked offers, but don’t know where to start? You’re not the first or last marketer to feel this way. There are so many digital marketing trends to keep track of, and there is too little time in the day to stumble through a learningphase.
EMPYR’S ONLINE-TO-OFFLINE BLOG THE EMPYR BLOG. O2O: Strategy and insights for online to offlinecommerce
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands INTRODUCING CPR TO THE ONLINE ADVERTISING FAMILY We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance marketing. With 100% attribution of in-store sales generated from online ads, CPR takes the guesswork out of calculating advertising ROI.ADMIN - EMPYR
Earn rewards at restaurants without the hassle of coupons or loyaltycards.
EXPANDING SHARE OF WALLET WITH CARD-LINKED OFFERS Consumer choice is a challenge for retailers. A plethora of choices, online and off, makes the competition for wallet share fierce. But what exactly is share of wallet, and what factors actually impact customer spending? How can brands accurately track it? WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
UNLEASHING YOUR CPA: HOW TO WIN AT ADVERTISING Look past ad budgets. Seek out companies that offer guaranteed cost-per-revenue. Work toward full attribution across platforms and between online and offline. HOW MY LOVE FOR CASH BACK OFFERS TURNED INTO A STELLAR CAREER The holy grail of online marketing steps up to the plate and knocks it out of the park with the brilliant concept of card-linked offers. You may have even experienced Card Linked Offers, without truly understanding what was happening behind the scenes. DOWNLOAD THE ROAS CALCULATION TOOL The ROAS Calculator Get a free, easy tool to help you calculate your current return on online ad spend, and discover the gaps you didn’tknow you had
MAGNET - EMPYREMPYR INCORPORATEDEMPYR MOGLEMPYR REWARDSEMPYR THEPEACEFUL RIOT
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021.This is true even as digital retail giants like Amazon take over more and more of our shopping habits. CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes article on the topic and have some questions that need to be answered to help you decide if it’s right for your brand? EMPYR’S ONLINE-TO-OFFLINE BLOG Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient HOW INCREMENTAL REVENUE CAN PROVE THE REAL VALUE OF YOUR Every dollar counts in marketing and sales. Want to know how to track those dollars to make sure you’re doing your best? Read on to learn how incremental revenue tracking does just that. CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is online and 93% of commerce is still offline, just connect the two worlds and a massive O2O industry will be born! WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
MOGL - SEARCH NO RESULTS - EMPYR Earn rewards at restaurants without the hassle of coupons or loyaltycards.
DOWNLOAD THE ROAS CALCULATION TOOL The ROAS Calculator Get a free, easy tool to help you calculate your current return on online ad spend, and discover the gaps you didn’tknow you had
MAGNET - EMPYREMPYR INCORPORATEDEMPYR MOGLEMPYR REWARDSEMPYR THEPEACEFUL RIOT
Magnet is an advertising platform to attract customers locally.. You design your offer, like 5% or 10% cashback. Each day your offers are showcased to millions of local customers promoted through mobile, social, and email channels. 90% OF SALES STILL OCCUR IN-STORE, SO YOU NEED TO UP YOUR We know that 90% of retail purchases in the U.S. still happen in brick-and-mortar stores, and projections keep this number at 82.5% as late as 2021.This is true even as digital retail giants like Amazon take over more and more of our shopping habits. CARD-LINKED OFFERS 101: ALL OF YOUR QUESTIONS, ANSWERED Have you heard about the magic of card-linked offers but don’t know where to start? Or maybe you’ve seen a Medium or Forbes article on the topic and have some questions that need to be answered to help you decide if it’s right for your brand? EMPYR’S ONLINE-TO-OFFLINE BLOG Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient HOW INCREMENTAL REVENUE CAN PROVE THE REAL VALUE OF YOUR Every dollar counts in marketing and sales. Want to know how to track those dollars to make sure you’re doing your best? Read on to learn how incremental revenue tracking does just that. CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands THE FORMULA TO CREATE A TRILLION DOLLAR ONLINE TO OFFLINE The unfulfilled promises of online to offline have left us all a bit deflated. It seemed like such a perfect fit, everyone is online and 93% of commerce is still offline, just connect the two worlds and a massive O2O industry will be born! WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
MOGL - SEARCH NO RESULTS - EMPYR Earn rewards at restaurants without the hassle of coupons or loyaltycards.
EMPYR’S ONLINE-TO-OFFLINE BLOG Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient DOWNLOAD THE CARD-LINKED OFFERS CHECKLIST Are you interested in setting up card-linked offers, but don’t know where to start? You’re not the first or last marketer to feel this way. There are so many digital marketing trends to keep track of, and there is too little time in the day to stumble through a learningphase.
EMPYR’S ONLINE-TO-OFFLINE BLOG THE EMPYR BLOG. O2O: Strategy and insights for online to offlinecommerce
CUSTOMER ACQUISITION: CONVERTING NEW-TO-FILE & LAPSED Empyr’s card-linked platform is designed to help brands acquire, engage, and retain customers by delivering convenient cashback offers while providing brands INTRODUCING CPR TO THE ONLINE ADVERTISING FAMILY We are proud to introduce CPR™, a cost-per-revenue marketing platform that redefines online-to-offline (O2O) performance marketing. With 100% attribution of in-store sales generated from online ads, CPR takes the guesswork out of calculating advertising ROI.ADMIN - EMPYR
Earn rewards at restaurants without the hassle of coupons or loyaltycards.
EXPANDING SHARE OF WALLET WITH CARD-LINKED OFFERS Consumer choice is a challenge for retailers. A plethora of choices, online and off, makes the competition for wallet share fierce. But what exactly is share of wallet, and what factors actually impact customer spending? How can brands accurately track it? WHY EVERY RETAIL CMO NEEDS A CARD-LINKED STRATEGY Perceived Value. While the overall value of loyalty programs is easy to see from the retailer side, the perceived value on the consumer side can be tricky. For the consumer, the savings can sometimes come across as arbitrary; listed at the bottom of the receipt somewhere and passively acknowledged by the cashier, there is no real demonstrationof value.
UNLEASHING YOUR CPA: HOW TO WIN AT ADVERTISING Look past ad budgets. Seek out companies that offer guaranteed cost-per-revenue. Work toward full attribution across platforms and between online and offline. HOW MY LOVE FOR CASH BACK OFFERS TURNED INTO A STELLAR CAREER The holy grail of online marketing steps up to the plate and knocks it out of the park with the brilliant concept of card-linked offers. You may have even experienced Card Linked Offers, without truly understanding what was happening behind the scenes.*
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ONLINE, MEET OFFLINE. Empyr is the leading card-linked offer engagement platform for national brands and digital publishers– increasing consumer engagement, driving guaranteed revenue, and unlocking transparent offline sales analytics. Get Started Learn More ADVERTISE ON THE BEST SITES & APPS, ONLY PAY FOR IN-STORE SALES. EXCLUSIVE DISTRIBUTION Showcase your brand on the engagement and loyalty programs of leading digital publishers, unavailable through any other platform. FULL OFFLINE ATTRIBUTION Close the online to offline gap– unlock transparent in-store sales attribution using our comprehensive, real-time analytics dashboard.GUARANTEED ROAS
Your brand is promoted to millions of potential consumers and you only pay for sales, with zero fees for clicks or impressions. CONSUMER MARKETPLACE 225M+ CONSUMERS, UNLIMITED REVENUE Easily deploy high performance card-linked offer campaigns on some of the best sites and apps, reaching 225M+ consumers at lightning speed.SMARTER REVENUE
MINIMUM 10X ROAS, GUARANTEED Empyr powers CPR™, a Cost-Per-Revenue model that drives motivated customers to your stores without charging for clicks and impressions. You only pay a small fee when the sale happens.REAL-TIME ANALYTICS
100% IN-STORE REVENUE ATTRIBUTION No more guesswork, no more wasting time with manual reporting. Track online ads all the way through to in-store sales with personalized real-time analytics. YOU'RE IN GOOD COMPANY Trusted by top forward-thinking national brands and digital publishers "Empyr has been a great solution to work alongside in pushing the boundaries of online to offline marketing. They helped us to drive higher engagement with our most active users while also helping to monetize our earliest solutions."TOM BACHAR
Pei
"Card Linked Offers provide a seamless client experience, to earn back money when spending on life’s necessities, like groceries and gas."ALLYSON FEDERBUSH
Stash
"With a few extra dollars here, a few more there, you can quickly collect enough money for a tank of gas, a little treat for yourself, or a present for someone special."LAURA SORIANO
Earnin
"The most exciting aspect of Cash Back is how it works in tandem with our existing app features and enhances the data-driven insights and recommendations we already provide"TAPAN BHAT
NerdWallet
"Working with Empyr means we can bring retail offers to cardholders, but crucially the myGini engine can target these and make sure that the consumer gets the offers and rewards that matter on their smartphones at the point of transaction."REKA AGOPCSA
MyGini
"Empyr has been a great solution to work alongside in pushing the boundaries of online to offline marketing. They helped us to drive higher engagement with our most active users while also helping to monetize our earliest solutions."TOM BACHAR
Pei
"Card Linked Offers provide a seamless client experience, to earn back money when spending on life’s necessities, like groceries and gas."ALLYSON FEDERBUSH
Stash
"With a few extra dollars here, a few more there, you can quickly collect enough money for a tank of gas, a little treat for yourself, or a present for someone special."LAURA SORIANO
Earnin
"The most exciting aspect of Cash Back is how it works in tandem with our existing app features and enhances the data-driven insights and recommendations we already provide"TAPAN BHAT
NerdWallet
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Earn offline revenue from your own custom card-linked offer programSell with Empyr
FOR CHANNEL PARTNERS Share Empyr with your clients for a recurring revenue stream IGNITE YOUR IN-STORE REVENUE. Join the forward-thinking brands accelerating their revenue withcard-linked offers.
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