DATA AND RESEARCH ON DIGITAL FOR BUSINESS PROFESSIONALSLOGINEMARKETER PROEXPLORE RESEARCH TOPICSARTICLESTHE WEEKLY LISTENUK PANDEMIC EFFECTS Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced

data.

TIME SPENT WITH MEDIA OVERVIEW 2021 TV will rapidly lose all of its 2020 gains in North America, the UK, Germany, and China, though in other countries, its resuscitation will linger through the end of our forecast period in 2023. Time spent with digital media will return to growth in all markets by CANADA DIGITAL OUTLOOK 2021 Canada Digital Outlook 2021. Table of Contents. Executive Summary. No. 1: Ecommerce Will Continue to Be Boosted by Necessity. No. 2: Food Delivery Apps Claim a Bigger Share of Restaurant Orders. No. 3: Expect a Prolonging of the Digital Video Binge. No. 4: The Future of OOH Advertising Remains Uncertain. WALMART’S ECOMMERCE BUSINESS IS STILL GROWING A YEAR INTO Walmart saw a low single-digit decline against last year’s grocery boom, but the retail giant gained market share in the category. Grocery sales fell compared with the same quarter last year, when consumers began hoarding food and other essentials. However, the retail giant said it gained share in the US grocery market compared with the same period last year, though without disclosing any US SOCIAL MEDIA USAGE 2021 Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an

accelerated pace.

US ECOMMERCE BY CATEGORY 2021 In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. SOCIAL COMMERCE 2021 This report includes our updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands. E-Mail Chart Download. KEY STAT: The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020 and will grow another 12.9% to 90.4 million in 2021. EMARKETER WEBINARS ARTICLES eMarketer was pleased to moderate a Tech-Talk Webinar featuring Litmus' Cynthia Price, vice president of marketing, along with Epsilon’s Nicole Eaton, vice president, group accounts, and Proactiv’s Dave Sims, head of customer experience. They discussed tried and tested strategies for creating high-performing email onboarding programs. TOP 10 US COMPANIES, RANKED BY RETAIL ECOMMERCE SALES Amazon excludes Amazon Web Services (AWS) sales, advertising services and credit card agreements. Apple includes iTunes and online store retail sales. eBay excludes Stub Hub sales and travel and event tickets. Walmart includes retail ecommerce TOP 10 COUNTRIES, RANKED BY RETAIL ECOMMERCE SALES, 2020 Methodology Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. DATA AND RESEARCH ON DIGITAL FOR BUSINESS PROFESSIONALSLOGINEMARKETER PROEXPLORE RESEARCH TOPICSARTICLESTHE WEEKLY LISTENUK PANDEMIC EFFECTS Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced

data.

TIME SPENT WITH MEDIA OVERVIEW 2021 TV will rapidly lose all of its 2020 gains in North America, the UK, Germany, and China, though in other countries, its resuscitation will linger through the end of our forecast period in 2023. Time spent with digital media will return to growth in all markets by CANADA DIGITAL OUTLOOK 2021 Canada Digital Outlook 2021. Table of Contents. Executive Summary. No. 1: Ecommerce Will Continue to Be Boosted by Necessity. No. 2: Food Delivery Apps Claim a Bigger Share of Restaurant Orders. No. 3: Expect a Prolonging of the Digital Video Binge. No. 4: The Future of OOH Advertising Remains Uncertain. WALMART’S ECOMMERCE BUSINESS IS STILL GROWING A YEAR INTO Walmart saw a low single-digit decline against last year’s grocery boom, but the retail giant gained market share in the category. Grocery sales fell compared with the same quarter last year, when consumers began hoarding food and other essentials. However, the retail giant said it gained share in the US grocery market compared with the same period last year, though without disclosing any US SOCIAL MEDIA USAGE 2021 Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an

accelerated pace.

US ECOMMERCE BY CATEGORY 2021 In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. SOCIAL COMMERCE 2021 This report includes our updated US social commerce forecast, analysis of the latest social commerce capabilities, and marketing strategies for brands. E-Mail Chart Download. KEY STAT: The number of US social commerce buyers accelerated 25.2% to 80.1 million in 2020 and will grow another 12.9% to 90.4 million in 2021. EMARKETER WEBINARS ARTICLES eMarketer was pleased to moderate a Tech-Talk Webinar featuring Litmus' Cynthia Price, vice president of marketing, along with Epsilon’s Nicole Eaton, vice president, group accounts, and Proactiv’s Dave Sims, head of customer experience. They discussed tried and tested strategies for creating high-performing email onboarding programs. TOP 10 US COMPANIES, RANKED BY RETAIL ECOMMERCE SALES Amazon excludes Amazon Web Services (AWS) sales, advertising services and credit card agreements. Apple includes iTunes and online store retail sales. eBay excludes Stub Hub sales and travel and event tickets. Walmart includes retail ecommerce TOP 10 COUNTRIES, RANKED BY RETAIL ECOMMERCE SALES, 2020 Methodology Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. GLOBAL ECOMMERCE UPDATE 2021 Yes. China will continue to lead the world in digital buyers in 2021 with 792.5 million (33.3% of the global total); it will produce $2.779 trillion in ecommerce sales (56.8% of the global total); and it will become the first country in history to transact more than half of its retail sales digitally (52.1% of retail will be ecommerce). CANADA DIGITAL OUTLOOK 2021 Canada Digital Outlook 2021. Table of Contents. Executive Summary. No. 1: Ecommerce Will Continue to Be Boosted by Necessity. No. 2: Food Delivery Apps Claim a Bigger Share of Restaurant Orders. No. 3: Expect a Prolonging of the Digital Video Binge. No. 4: The Future of OOH Advertising Remains Uncertain. TIME SPENT WITH MEDIA OVERVIEW 2021 TV will rapidly lose all of its 2020 gains in North America, the UK, Germany, and China, though in other countries, its resuscitation will linger through the end of our forecast period in 2023. Time spent with digital media will return to growth in all markets by US ECOMMERCE BY CATEGORY 2021 In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. TOP 10 COUNTRIES, RANKED BY RETAIL MCOMMERCE SALES GROWTH What will the media world look like in 2030? Part 2: Pay TV, digital

video, and esports

IN 2021, ONLINE GROCERY SALES WILL SURPASS $100 BILLION The growth of the online category accelerated beyond our previous expectations in 2020. Amid the pandemic, tens of millions of US consumers became online grocery buyers for the first time, according to our latest forecast on US grocery sales. In 2021, this behavior will go from trial to MORE THAN 100 MILLION AMERICANS WILL USE PROXIMITY MOBILE We forecast that more than one in two US smartphone users will be proximity mobile payment users. “Contactless payment is not just taking the form of traditional credit and debit cards waved in front of a payment terminal, but more so from mobile wallets like Apple Pay, Google Pay, and retailers’ mobile apps,” said Oscar Orozco, eMarketer director of forecasting at Insider Intelligence. TOP 10 COUNTRIES, RANKED BY RETAIL ECOMMERCE SALES, 2020 Methodology Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. PRIMARY REASON FOR NOT PURCHASING/INVESTING IN Primary Reason for Not Purchasing/Investing in Cryptocurrency According to US Adults, April 2021 (% of responses) THE NUMBER OF HEALTH AND FITNESS APP USERS INCREASED 27% Although this figure may slightly decrease next year, the rapid adoption of telehealth services and health/fitness apps during the pandemic may leave a lasting impact—we anticipate the number of health and fitness app users will stay above 84 million through 2022. DATA AND RESEARCH ON DIGITAL FOR BUSINESS PROFESSIONALSLOGINEMARKETER PROEXPLORE RESEARCH TOPICSARTICLESTHE WEEKLY LISTENUK PANDEMIC EFFECTS Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced

data.

WALMART’S ECOMMERCE BUSINESS IS STILL GROWING A YEAR INTO Walmart saw a low single-digit decline against last year’s grocery boom, but the retail giant gained market share in the category. Grocery sales fell compared with the same quarter last year, when consumers began hoarding food and other essentials. However, the retail giant said it gained share in the US grocery market compared with the same period last year, though without disclosing any US SOCIAL MEDIA USAGE 2021 Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an

accelerated pace.

US TIME SPENT WITH MEDIA 2021 UPDATE The analysis also describes the pandemic’s impact last year and explores how its eventual ebbing will affect 2021’s figures. KEY STAT: US adults spent 13:38 per day with media in 2020. Of this total, 7:50 was spent with digital media. By 2022, time spent with digital media will account for 60.2% of total US media time. (MORE) DIGITAL TRENDS FOR 2021: THE FUTURE OF GROCERY IS Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce. HOW 5G WILL CHANGE MEDIA, ENTERTAINMENT, AND MARKETING Executive Summary. After years of anticipation, fifth-generation wireless technology is finally—albeit slowly—becoming a reality. And though 5G networks aren’t widely available yet, most media and marketing experts believe they will eventually transform the way entertainment, sports, and news are produced, distributed, and

consumed.

THE LIVESTREAMING LANDSCAPE 2021 Livestreaming was an existing trend whose adoption was accelerated by the pandemic. While some use cases, like virtual concerts and workout classes, may be less relevant in the post-pandemic world, livestreaming will remain popular in many forms. IN 2021, ONLINE GROCERY SALES WILL SURPASS $100 BILLION The growth of the online category accelerated beyond our previous expectations in 2020. Amid the pandemic, tens of millions of US consumers became online grocery buyers for the first time, according to our latest forecast on US grocery sales. In 2021, this behavior will go from trial to CORONAVIRUS IN THE UK: HOSPITALITY INDUSTRY IN CRISIS The coronavirus pandemic is touching all aspects of daily life in the UK and around the world. From an industry perspective, those most affected thus far rely on movement of people, particularly travel and hospitality. Some have been able to adapt to this new reality, sustained largely by digital, but the hospitality sector is grappling with an environment where human contact of any kind is WESTERN EUROPE RETAIL TRENDS 2021 Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a DATA AND RESEARCH ON DIGITAL FOR BUSINESS PROFESSIONALSLOGINEMARKETER PROEXPLORE RESEARCH TOPICSARTICLESTHE WEEKLY LISTENUK PANDEMIC EFFECTS Insider Intelligence is the go-to source for industry professionals to get independent analysis based on vetted and transparently sourced

data.

WALMART’S ECOMMERCE BUSINESS IS STILL GROWING A YEAR INTO Walmart saw a low single-digit decline against last year’s grocery boom, but the retail giant gained market share in the category. Grocery sales fell compared with the same quarter last year, when consumers began hoarding food and other essentials. However, the retail giant said it gained share in the US grocery market compared with the same period last year, though without disclosing any US SOCIAL MEDIA USAGE 2021 Social media usage gains from 2020 have largely ended. Facebook will have its lowest growth rate ever, Instagram’s user base is getting older, and Twitter is coming down with a case of post-election malaise. However, TikTok and Reddit are still attracting users at an

accelerated pace.

US TIME SPENT WITH MEDIA 2021 UPDATE The analysis also describes the pandemic’s impact last year and explores how its eventual ebbing will affect 2021’s figures. KEY STAT: US adults spent 13:38 per day with media in 2020. Of this total, 7:50 was spent with digital media. By 2022, time spent with digital media will account for 60.2% of total US media time. (MORE) DIGITAL TRENDS FOR 2021: THE FUTURE OF GROCERY IS Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce. HOW 5G WILL CHANGE MEDIA, ENTERTAINMENT, AND MARKETING Executive Summary. After years of anticipation, fifth-generation wireless technology is finally—albeit slowly—becoming a reality. And though 5G networks aren’t widely available yet, most media and marketing experts believe they will eventually transform the way entertainment, sports, and news are produced, distributed, and

consumed.

THE LIVESTREAMING LANDSCAPE 2021 Livestreaming was an existing trend whose adoption was accelerated by the pandemic. While some use cases, like virtual concerts and workout classes, may be less relevant in the post-pandemic world, livestreaming will remain popular in many forms. IN 2021, ONLINE GROCERY SALES WILL SURPASS $100 BILLION The growth of the online category accelerated beyond our previous expectations in 2020. Amid the pandemic, tens of millions of US consumers became online grocery buyers for the first time, according to our latest forecast on US grocery sales. In 2021, this behavior will go from trial to CORONAVIRUS IN THE UK: HOSPITALITY INDUSTRY IN CRISIS The coronavirus pandemic is touching all aspects of daily life in the UK and around the world. From an industry perspective, those most affected thus far rely on movement of people, particularly travel and hospitality. Some have been able to adapt to this new reality, sustained largely by digital, but the hospitality sector is grappling with an environment where human contact of any kind is WESTERN EUROPE RETAIL TRENDS 2021 Retail ecommerce sales in Western Europe rose by 26.3% in 2020, to €481.54 billion ($539.18 billion). The pandemic is fueling other shifts in the retail landscape, too, such as a AMEX PLANS INAUGURAL MEMBERSHIP WEEK FOR CARDHOLDERS American Express announced its first-ever Membership Week from June 14 to 18, with experiences and promotions in dining, retail, entertainment, wellness, and travel, per PYMNTS. The payments giant is working with popular brands like Equinox, Calm, Momofuku, and Resy to offer cardmembers exclusive perks: For instance, cardmembers can access workout classes from Equinox (MORE) DIGITAL TRENDS FOR 2021: THE FUTURE OF GROCERY IS Online grocery took off dramatically in 2020 as a result of the pandemic; that’s no surprise to anyone. According to our estimates, food and beverage was by far the fastest-growing ecommerce category in the US in 2020. Given its low penetration and high sales growth, digital grocery is the next big opportunity in ecommerce. WHAT WILL THE MEDIA WORLD LOOK LIKE IN 2030? PART 2: PAY On today's episode, we discuss what the world will look like in 2030. How many households will still have pay TV, who will be the top three SVOD players, how big can esports get, and more. Tune in to the discussion with eMarketer vice president of forecasting Monica Peart, senior director of forecasting Shelleen Shum, and directors of forecasting at Insider Intelligence Cindy Liu and Oscar US ECOMMERCE BY CATEGORY 2021 In 2021, two categories will generate the majority of sales through ecommerce: books/music/video (69.1%) and computer/consumer electronics (53.2%), both of which became ecommerce-majority categories in 2020. We expect toys/hobby will be the next category to become an ecommerce majority, but not until 2022. AN OVERVIEW OF 5G TECHNOLOGY WORLDWIDE 2021 This report describes the current 5G networks, their long-term potential, and some of the applications they will enable. KEY STAT: 5G connections will number about 600 million worldwide in 2021 and 3.0 billion by 2025, according to Omdia and 5G Americas. THE LIVESTREAMING LANDSCAPE 2021 Livestreaming was an existing trend whose adoption was accelerated by the pandemic. While some use cases, like virtual concerts and workout classes, may be less relevant in the post-pandemic world, livestreaming will remain popular in many forms. SEARCH RESULTS FOR APPS Top 10 Mobile Gaming App Genres Worldwide, Ranked by App Downloads, 2019 & 2020 (billions and % change) TOP 10 COUNTRIES, RANKED BY RETAIL ECOMMERCE SALES, 2020 Methodology Estimates are based on the analysis of data from other research firms and government agencies, historical trends, reported and estimated revenues from major online retailers, consumer online buying trends, and macro-level economic conditions. US HEALTHCARE AND PHARMA DIGITAL AD SPENDING 2020 Digital ad spending in the US healthcare and pharmaceutical industry will grow by 14.2% to reach $9.53 billion in 2020. Growth is being fueled by ads related to COVID-19, including public service announcements, medical supplies and telemedicine. HOW CORONAVIRUS IS IMPACTING THE RESTAURANT INDUSTRY Following protocols and updates suggested by the Centers for Disease Control and Prevention (CDC), most restaurants across the US are adjusting their services to offer takeout and delivery only—relying on services like Caviar, DoorDash and

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