WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands. ONLINE BEHAVIOURAL ADVERTISING The EASA Best Practice Recommendation on Online Behavioural Advertising, released on 14 April 2011, and revised and updated in October 2016 (to include application of the principles to the mobile environment, as well as more comprehensive notes on the compliance and enforcement programmes in place) provides for a pan-European, industry-wide self-regulatory standard for online behavioural

NEWS | EASA

The International Council for Advertising Self-Regulation (ICAS) has elected Guy Parker, Chief Executive of the UK ASA as its new President. Guy Parker will be supported by a renewed and expanded Executive Committee whose priority will be to strengthen and grow ICAS and increase the promotion of effective advertising self-regulatory programs as a way to ensure responsible marketing

MEMBERS | EASA

EASA’s digital pure play members are companies with a commercial presence across European and world markets, deriving a significant annual turnover from advertising running on their owned and operated

digital properties.

ALCOHOL | EASA

While rejecting suggestions of a causal link between advertising for alcohol drinks and alcohol-related social problems, the alcohol beverage industry recognises the need for social responsibility in the sphere of commercial communications. BEST PRACTICE RECOMMENDATIONS EASA’s Best Practice Recommendations are designed to provide support and advice to EASA’s self-regulatory organisations and industry members on the practice of advertising self-regulation. CROSS BORDER COMPLAINTS SYSTEM EASA's Cross-Border Complaints system has been in operation since 1992 and was set up in response to the forthcoming European Single Market and the need to address complaints and issues arising from advertising circulating in one EU Member State but carried in media originating in

another.

EASA IS HIRING

Hiring - Public Affairs & Policy Officer EASA is seeking to hire a curious, highly motivated and independent Public Affairs & Policy Officer to work in our Secretariat, based in Brussels. APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND Advertising Standards in Europe A briefing by the European Advertising Standards Alliance 9 1. Advertising self-regulation is the response of the advertising industry WELCOME TO EASA BLUE BOOK 2017 For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both the national and international level, including how individual self-regulatory systems work.

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands. ONLINE BEHAVIOURAL ADVERTISING The EASA Best Practice Recommendation on Online Behavioural Advertising, released on 14 April 2011, and revised and updated in October 2016 (to include application of the principles to the mobile environment, as well as more comprehensive notes on the compliance and enforcement programmes in place) provides for a pan-European, industry-wide self-regulatory standard for online behavioural

NEWS | EASA

The International Council for Advertising Self-Regulation (ICAS) has elected Guy Parker, Chief Executive of the UK ASA as its new President. Guy Parker will be supported by a renewed and expanded Executive Committee whose priority will be to strengthen and grow ICAS and increase the promotion of effective advertising self-regulatory programs as a way to ensure responsible marketing

MEMBERS | EASA

EASA’s digital pure play members are companies with a commercial presence across European and world markets, deriving a significant annual turnover from advertising running on their owned and operated

digital properties.

ALCOHOL | EASA

While rejecting suggestions of a causal link between advertising for alcohol drinks and alcohol-related social problems, the alcohol beverage industry recognises the need for social responsibility in the sphere of commercial communications. BEST PRACTICE RECOMMENDATIONS EASA’s Best Practice Recommendations are designed to provide support and advice to EASA’s self-regulatory organisations and industry members on the practice of advertising self-regulation. CROSS BORDER COMPLAINTS SYSTEM EASA's Cross-Border Complaints system has been in operation since 1992 and was set up in response to the forthcoming European Single Market and the need to address complaints and issues arising from advertising circulating in one EU Member State but carried in media originating in

another.

EASA IS HIRING

Hiring - Public Affairs & Policy Officer EASA is seeking to hire a curious, highly motivated and independent Public Affairs & Policy Officer to work in our Secretariat, based in Brussels. APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND Advertising Standards in Europe A briefing by the European Advertising Standards Alliance 9 1. Advertising self-regulation is the response of the advertising industry WELCOME TO EASA BLUE BOOK 2017 For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both the national and international level, including how individual self-regulatory systems work.

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands.

ABOUT EASA | EASA

EASA members consist of national self-regulatory organisations and, since 2001, also industry associations. Both are represented throughout EASA's structure on a co-equal basis.

NEWS | EASA

The International Council for Advertising Self-Regulation (ICAS) has elected Guy Parker, Chief Executive of the UK ASA as its new President. Guy Parker will be supported by a renewed and expanded Executive Committee whose priority will be to strengthen and grow ICAS and increase the promotion of effective advertising self-regulatory programs as a way to ensure responsible marketing

PUBLICATIONS

EASA produces a number of publications, both online and print. Available to the general public are the Annual Reviews, Statistics Reports, Information Leaflets and Brochures as well as Monitoring Reports and Better Ad Self-Regulation Guides. APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND 25.4 Effectiveness 25.4.1 All complaints,whether consumer or intra-industry,should be handled rapidly and efficiently; Self-regulatory rules and systems should be regularly reviewed to ensure that they remain appropriate and effective.

YOUTUBE VIDEOS

Please find The European Advertising Standards Alliance - EASA Youtube Channel videos below. Click on each thumbnail will open a video on a

new page.

APPENDIX 3:THE EASA BEST PRACTICE SELF-REGULATORY MODEL 5. Advice and Information One of self-regulation’s key roles is to prevent problems before they happen by providing advice to advertising practitioners.The advice provided by an SRO takes several forms: first, copy advice, i.e. confidential, non-binding

NEWS | EASA

The new ASAI Code of Standards for Advertising and Marketing Communications in Ireland from The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications, came

NEWS | EASA

BNAOPCS includes local and multinational producers and traders of essential oils, perfumery and cosmetics, as well as companies related to the industry - producers and traders of raw materials, packaging,

and equipment.

NEWS | EASA

EDAA launched on 22nd of March its 2016 Activity Report showing a strong record of activity and adaptation to consumer needs over the course of last year, but more importantly, an inclusive advertising ecosystem infrastructure ready to adapt to the changing regulatory landscape going forward.

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands.

MEMBERS | EASA

Digital Pure-Play Companies. EASA’s digital pure play members are companies with a commercial presence across European and world markets, deriving a significant annual turnover from advertising running on their owned and operated digital properties. ONLINE BEHAVIOURAL ADVERTISING Online Behavioural Advertising. Online Behavioural Advertising is a practice that is based on an internet user’s browsing activity over time and across multiple websites that allows advertisers to deliver ads that may better reflect the user's interests. The EASA Best Practice Recommendation on Online Behavioural Advertising, released on

14

YOUTUBE VIDEOS

Please find The European Advertising Standards Alliance - EASA Youtube Channel videos below. Click on each thumbnail will open a video on a

new page.

BEST PRACTICE RECOMMENDATIONS Best Practice Recommendations. EASA’s Best Practice Recommendations are designed to provide support and advice to EASA’s self-regulatory organisations and industry members on the practice of advertising self-regulation. They are based on EASA’s Common Principles and Operating Standards of Best Practice and Best Practice Self-Regulatory

Model.

CROSS BORDER COMPLAINTS SYSTEM Cross Border Complaints System. Cross-Border Complaints (CBCs) are complaints about advertisements appearing in media or originating from advertisers based in another country to that of the complainant. EASA's Cross-Border Complaints system has been in operation since 1992 and was set up in response to the forthcoming European Single Market

and

EASA BEST PRACTICE RECOMMENDATION ON INFLUENCER … 6 2. Best Practice Recommendation on Influencer Marketing 2.1 Introduction As elaborated in the previous chapter, all EASA BPRs are based on EASA [s harter which commits

NEWS | EASA

The EU Pledge is a voluntary initiative by 21 leading food and beverage companies to change the way they advertise to children under 12. This is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for

their children.

APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND Advertising Standards in Europe A briefing by the European Advertising Standards Alliance 9 1. Advertising self-regulation is the response of the advertising industry

GERMANY | EASA

Germany. Home / About EASA / EASA Members. The German self-regulatory system has two advertising standards organisations. Deutscher Werberat deals with issues of taste, decency, and social responsibility, whereas the Wettbewerbszentrale handles issues of unfair commercial practices by applying unfair competition law.

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands.

MEMBERS | EASA

Digital Pure-Play Companies. EASA’s digital pure play members are companies with a commercial presence across European and world markets, deriving a significant annual turnover from advertising running on their owned and operated digital properties. ONLINE BEHAVIOURAL ADVERTISING Online Behavioural Advertising. Online Behavioural Advertising is a practice that is based on an internet user’s browsing activity over time and across multiple websites that allows advertisers to deliver ads that may better reflect the user's interests. The EASA Best Practice Recommendation on Online Behavioural Advertising, released on

14

YOUTUBE VIDEOS

Please find The European Advertising Standards Alliance - EASA Youtube Channel videos below. Click on each thumbnail will open a video on a

new page.

BEST PRACTICE RECOMMENDATIONS Best Practice Recommendations. EASA’s Best Practice Recommendations are designed to provide support and advice to EASA’s self-regulatory organisations and industry members on the practice of advertising self-regulation. They are based on EASA’s Common Principles and Operating Standards of Best Practice and Best Practice Self-Regulatory

Model.

CROSS BORDER COMPLAINTS SYSTEM Cross Border Complaints System. Cross-Border Complaints (CBCs) are complaints about advertisements appearing in media or originating from advertisers based in another country to that of the complainant. EASA's Cross-Border Complaints system has been in operation since 1992 and was set up in response to the forthcoming European Single Market

and

EASA BEST PRACTICE RECOMMENDATION ON INFLUENCER … 6 2. Best Practice Recommendation on Influencer Marketing 2.1 Introduction As elaborated in the previous chapter, all EASA BPRs are based on EASA [s harter which commits

NEWS | EASA

The EU Pledge is a voluntary initiative by 21 leading food and beverage companies to change the way they advertise to children under 12. This is a response from industry leaders to calls made by the EU institutions for the food industry to use commercial communications to support parents in making the right diet and lifestyle choices for

their children.

APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND Advertising Standards in Europe A briefing by the European Advertising Standards Alliance 9 1. Advertising self-regulation is the response of the advertising industry

GERMANY | EASA

Germany. Home / About EASA / EASA Members. The German self-regulatory system has two advertising standards organisations. Deutscher Werberat deals with issues of taste, decency, and social responsibility, whereas the Wettbewerbszentrale handles issues of unfair commercial practices by applying unfair competition law.

ABOUT EASA | EASA

What we do. EASA promotes responsible advertising in commercial communications by means of effective self-regulation, while being mindful of national differences in culture, as well as legal and commercial practice.

PUBLICATIONS

Publications. EASA produces a number of publications, both online and print. Available to the general public are the Annual Reviews, Statistics Reports, Information Leaflets and Brochures as well as Monitoring Reports and Better Ad Self-Regulation Guides. EASA Members have access to the complete set of Best Practice Recommendations as

well as

WHAT WE DO | EASA

At EASA we work with our members to promote responsible advertising by providing detailed guidance on how to go about advertising self-regulation for the benefit of consumers and businesses. EASA has a network of 42 organisations representing 28 advertising standards bodies (also called self-regulatory organisations) from Europe and 13

INDUSTRY MEMBERS

Association Européenne des Radios (AER) A trade body representing the interests of over 4,500 private/commercial radio stations across the European Union and Switzerland. BEST PRACTICE RECOMMENDATIONS Best Practice Recommendations. EASA’s Best Practice Recommendations are designed to provide support and advice to EASA’s self-regulatory organisations and industry members on the practice of advertising self-regulation. They are based on EASA’s Common Principles and Operating Standards of Best Practice and Best Practice Self-Regulatory

Model.

ALCOHOL | EASA

EASA has worked with the European Alcohol and Health Forum, a platform of stakeholders at EU level who pledge to actively reduce alcohol-related harm; EASA has coordinated several monitoring exercises with the self-regulatory organisations in its membership to check the compliance of advertisements belonging to different members

of the alcohol

YOUTUBE VIDEOS

Please find The European Advertising Standards Alliance - EASA Youtube Channel videos below. Click on each thumbnail will open a video on a

new page.

WFA LAUNCHES GLOBAL INDUSTRY CENSUS The World Federation of Advertisers (WFA), with the support of its research partner Kantar, has initiated the first-ever global census on the state of diversity and inclusion in the advertising and marketing industry.It aims to assess where the global advertising and marketing industry is in relation to Diversity, Equity and Inclusion (DIE) by investigating workforce composition across the WHAT ARE AD STANDARDS? What are Ad Standards? Ad Standards are a code or a set of principles that local ad ecosystems voluntarily comply with. They are implemented and enforced by the national self-regulatory systems that form EASA's network. Ad Standards are best defined, implemented and enforced at national level, making them as relevant as possible and ensuring APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND 25.4 Effectiveness 25.4.1 All complaints,whether consumer or intra-industry,should be handled rapidly and efficiently; Self-regulatory rules and systems should be regularly reviewed to ensure that they remain appropriate and effective. ONLINE BEHAVIOURAL ADVERTISING Online Behavioural Advertising. Online Behavioural Advertising is a practice that is based on an internet user’s browsing activity over time and across multiple websites that allows advertisers to deliver ads that may better reflect the user's interests. The EASA Best Practice Recommendation on Online Behavioural Advertising, released on

14

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands. CROSS BORDER COMPLAINTS SYSTEM Cross Border Complaints System. Cross-Border Complaints (CBCs) are complaints about advertisements appearing in media or originating from advertisers based in another country to that of the complainant. EASA's Cross-Border Complaints system has been in operation since 1992 and was set up in response to the forthcoming European Single Market

and

APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND Advertising Standards in Europe A briefing by the European Advertising Standards Alliance 9 1. Advertising self-regulation is the response of the advertising industry DIGITAL MARKETING COMMUNICATIONS 1 EASA Digital Marketing Communications Best Practice Recommendation EASA EASA - the European Advertising Standards Alliance is the single authoritative voice on

PUBLICATIONS

Publications. EASA produces a number of publications, both online and print. Available to the general public are the Annual Reviews, Statistics Reports, Information Leaflets and Brochures as well as Monitoring Reports and Better Ad Self-Regulation Guides. EASA Members have access to the complete set of Best Practice Recommendations as

well as

GERMANY | EASA

Germany. Home / About EASA / EASA Members. The German self-regulatory system has two advertising standards organisations. Deutscher Werberat deals with issues of taste, decency, and social responsibility, whereas the Wettbewerbszentrale handles issues of unfair commercial practices by applying unfair competition law.

NEWS | EASA

Guy Parker elected new President of ICAS. May 07, 2021 By Estere ICAS. The International Council for Advertising Self-Regulation (ICAS) has elected Guy Parker, Chief Executive of the UK ASA as its new President. Guy Parker will be supported by a renewed and expanded Executive Committee whose priority will be to strengthen and grow ICAS

and

WELCOME TO EASA BLUE BOOK 2017 For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both the national and international level, including how individual self-regulatory systems work.

MEMBERS | EASA

Digital Pure-Play Companies. EASA’s digital pure play members are companies with a commercial presence across European and world markets, deriving a significant annual turnover from advertising running on their owned and operated digital properties. ONLINE BEHAVIOURAL ADVERTISING Online Behavioural Advertising. Online Behavioural Advertising is a practice that is based on an internet user’s browsing activity over time and across multiple websites that allows advertisers to deliver ads that may better reflect the user's interests. The EASA Best Practice Recommendation on Online Behavioural Advertising, released on

14

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands. CROSS BORDER COMPLAINTS SYSTEM Cross Border Complaints System. Cross-Border Complaints (CBCs) are complaints about advertisements appearing in media or originating from advertisers based in another country to that of the complainant. EASA's Cross-Border Complaints system has been in operation since 1992 and was set up in response to the forthcoming European Single Market

and

APPENDIX 2:THE EASA STATEMENT OF COMMON PRINCIPLES AND Advertising Standards in Europe A briefing by the European Advertising Standards Alliance 9 1. Advertising self-regulation is the response of the advertising industry DIGITAL MARKETING COMMUNICATIONS 1 EASA Digital Marketing Communications Best Practice Recommendation EASA EASA - the European Advertising Standards Alliance is the single authoritative voice on

PUBLICATIONS

Publications. EASA produces a number of publications, both online and print. Available to the general public are the Annual Reviews, Statistics Reports, Information Leaflets and Brochures as well as Monitoring Reports and Better Ad Self-Regulation Guides. EASA Members have access to the complete set of Best Practice Recommendations as

well as

GERMANY | EASA

Germany. Home / About EASA / EASA Members. The German self-regulatory system has two advertising standards organisations. Deutscher Werberat deals with issues of taste, decency, and social responsibility, whereas the Wettbewerbszentrale handles issues of unfair commercial practices by applying unfair competition law.

NEWS | EASA

Guy Parker elected new President of ICAS. May 07, 2021 By Estere ICAS. The International Council for Advertising Self-Regulation (ICAS) has elected Guy Parker, Chief Executive of the UK ASA as its new President. Guy Parker will be supported by a renewed and expanded Executive Committee whose priority will be to strengthen and grow ICAS

and

WELCOME TO EASA BLUE BOOK 2017 For policy makers or researchers, this is an invaluable tool explaining the theory and practice of advertising self-regulation, at both the national and international level, including how individual self-regulatory systems work.

MEMBERS | EASA

Digital Pure-Play Companies. EASA’s digital pure play members are companies with a commercial presence across European and world markets, deriving a significant annual turnover from advertising running on their owned and operated digital properties.

WELCOME TO EASA

The European Advertising Standards Alliance (EASA) is the single authoritative voice on advertising self-regulation issues in Europe. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands.

NEWS | EASA

The International Council for Advertising Self-Regulation (ICAS) has elected Guy Parker, Chief Executive of the UK ASA as its new President. Guy Parker will be supported by a renewed and expanded Executive Committee whose priority will be to strengthen and grow ICAS and increase the promotion of effective advertising self-regulatory programs as a way to ensure responsible marketing

ABOUT EASA | EASA

What we do. EASA promotes responsible advertising in commercial communications by means of effective self-regulation, while being mindful of national differences in culture, as well as legal and commercial practice.

PUBLICATIONS

Publications. EASA produces a number of publications, both online and print. Available to the general public are the Annual Reviews, Statistics Reports, Information Leaflets and Brochures as well as Monitoring Reports and Better Ad Self-Regulation Guides. EASA Members have access to the complete set of Best Practice Recommendations as

well as

NEWS | EASA

The IAA is hosting a series of one-on-one “Fireside Chats” with representatives from government and industry self-regulation from around the world to discuss the advertising issues affecting marketers globally and how governments and industry can best collaborate to create a regulatory environment that both protects consumers and allows brands to thrive.

NEWS | EASA

BNAOPCS includes local and multinational producers and traders of essential oils, perfumery and cosmetics, as well as companies related to the industry - producers and traders of raw materials, packaging,

and equipment.

NEWS | EASA

ICAS has Published Papers on Non-Commercial Ads and Product Labels and Packaging International Council for Advertising Self-Regulation (ICAS) has published two short papers which describe the role played by SROs in overseeing non-commercial ads, such as NGOs' and governments' communication campaigns, and product labels and packaging.

NEWS | EASA

The new ASAI Code of Standards for Advertising and Marketing Communications in Ireland from The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications, came

NEWS | EASA

EASA members met in Lisbon at the end of October for the second biannual meetings of 2016. The three-day event, hosted by the Portuguese SRO, ICAP, included meetings of all EASA’s Committees and – most importantly – saw the launch of a new International Council on Ad Self-Regulation.

YOUTUBE VIDEOS

Please find The European Advertising Standards Alliance - EASA Youtube Channel videos below. Click on each thumbnail will open a video on a

new page.

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THE EUROPEAN ADVERTISING STANDARDS ALLIANCE (EASA) IS THE SINGLE AUTHORITATIVE VOICE ON ADVERTISING SELF-REGULATION ISSUES IN EUROPE. Advertising self-regulation helps ensure that ads are legal, decent, honest and truthful and by doing so helps create consumer trust in advertising and in brands. About EASA About Self-Regulation

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* International News 31 May 2020 News from EASA and its Members - May 2020 25 May 2020 EASA Welcomes a New Observer Member - The Serbian SRO

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1 Apr 2020 ICAS, EASA and CONARED Statement on the Importance of Responsible Advertising and COVID-19 1 Apr 2020 News from EASA and its Members - March 2020 13 Mar 2020 Coronavirus - EASA ensures continuity of services 16 Mar 2020 ICC Germany and ICC Switzerland presented the German version of the 10th revision of the ICC Marketing Code 24 Oct 2019 ICC Russia presents the Russian version of the ICC Advertising and Marketing Communication Code 3 Oct 2019 ICC Croatia organises a conference on “Challenges of Responsible Advertising and Marketing Communications in the Digital

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6 Sep 2019 ICC appoints Head of EU Affairs in Brussels 9 May 2019 Advertising self-regulatory body established in Serbia 28 Oct 2019 EASA gives a video speech at the Advertising Forum of Central Asia in Kazakhstan 17 Oct 2019 ICAS papers on Non-Commercial Ads, Product Labels and Packaging as well as Corporate Social Responsibility 24 Jul 2019 ICAS Publishes 2018 Edition of the Global SRO Database 10 Jan 2019 Coalition for Better Ads becomes truly global 14 Nov 2018 EASA in Moscow for the National Advertising Forum

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