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OUR TEAM - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Marc Lhermitte, Partner at EY says: “This study provides the most up to date data on the massive economic impact of the COVID-19 crisis on cultural and creative industries in Europe. 2020 was a. dramatic year for the cultural and creative industries (CCIs), both in Europe and around the world. Culture was the first to suspend most of its live (RE)SHAPING THE DIGITAL FUTURE OF EUROPE? Through this exclusive webinar, Fabernovel experts will unveil the findings of their most recent report, with a view to answering pressing questions: Why are big platforms a European issue? What are the winning strategies of platforms models? What is the path for the EU towards a successful digital future? MEDIA AUDITING REPORT Press Release Report Summary Press Release Report Summary About the Report In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – COMMISSIONER VESTAGER DEBATES DIGITAL SOVEREIGNTY. Commissioner Vestager debates digital sovereignty. Last week, Margrethe Vestager, Executive Vice President, A Europe fit for the Digital Age, and Pascal Lamy, former Director General of the World Trade Organisation, participated in a debate hosted by the Centre on Regulation in Europe (CERRE) on “Digital Sovereignty in the age ofPandemics”.
THE EUROPEAN COMMISSION PUBLISHED A NEW REGULATION ON The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or EY - CREATING GROWTH: MEASURING CULTURAL AND CREATIVE EY – Creating Growth: Measuring cultural and creative markets in the EU. December 10, 2014. This study emphasises that creative works are one of the main sources nourishing the digital economy, which has been placed at the forefront of the European Commission’s future policy plan. Jean-Noël Tronc, CEO of French authors’ society Sacem SELECTING A MEDIA AGENCY 5 EXECUTIVE SUMMARY The key principles and main steps in selecting a media agency can be summarised as follows. 1 Internal review Before making the decision to launch a pitch, it is useful to begin with acomplete
ALL-UKRAINIAN ADVERTISING COALITION (VRK) vrk.org.ua Director General Maksym Lazebnyk mrl@vrk.org.ua maxim.lazebnik@gmail.com EACA - THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale orOUR TEAM - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Marc Lhermitte, Partner at EY says: “This study provides the most up to date data on the massive economic impact of the COVID-19 crisis on cultural and creative industries in Europe. 2020 was a. dramatic year for the cultural and creative industries (CCIs), both in Europe and around the world. Culture was the first to suspend most of its live (RE)SHAPING THE DIGITAL FUTURE OF EUROPE? Through this exclusive webinar, Fabernovel experts will unveil the findings of their most recent report, with a view to answering pressing questions: Why are big platforms a European issue? What are the winning strategies of platforms models? What is the path for the EU towards a successful digital future? MEDIA AUDITING REPORT Press Release Report Summary Press Release Report Summary About the Report In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – COMMISSIONER VESTAGER DEBATES DIGITAL SOVEREIGNTY. Commissioner Vestager debates digital sovereignty. Last week, Margrethe Vestager, Executive Vice President, A Europe fit for the Digital Age, and Pascal Lamy, former Director General of the World Trade Organisation, participated in a debate hosted by the Centre on Regulation in Europe (CERRE) on “Digital Sovereignty in the age ofPandemics”.
THE EUROPEAN COMMISSION PUBLISHED A NEW REGULATION ON The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or EY - CREATING GROWTH: MEASURING CULTURAL AND CREATIVE EY – Creating Growth: Measuring cultural and creative markets in the EU. December 10, 2014. This study emphasises that creative works are one of the main sources nourishing the digital economy, which has been placed at the forefront of the European Commission’s future policy plan. Jean-Noël Tronc, CEO of French authors’ society Sacem SELECTING A MEDIA AGENCY 5 EXECUTIVE SUMMARY The key principles and main steps in selecting a media agency can be summarised as follows. 1 Internal review Before making the decision to launch a pitch, it is useful to begin with acomplete
ALL-UKRAINIAN ADVERTISING COALITION (VRK) vrk.org.ua Director General Maksym Lazebnyk mrl@vrk.org.ua maxim.lazebnik@gmail.com EACA - THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale orABOUT IMCC - EACA
It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of a reputable Awards competition, the IMC European Awards. It is the ambition of IMCC topromote the use of
DIGITAL EUROPE PROGRAMME: A DIGITAL INVESTMENT PLAN FOR On 2 May, EACA joined the second day of the event “Leading the Digital Decade” organised by the European Commission. It was dedicated to the Digital Europe Programme, which has been proposed by the European Commission as part of the next long-term EU budget (MFF2021-2027).
EU-US TECH ALLIES SERIES: THE DIGITAL RULEBOOK The revolution of digital transformation continues apace and has never been as central as during the Covid-19 pandemic. In a digital world that knows no borders, the EU and the US share an interest – even a duty – to guide the social and economic impacts of this phenomenon on the global stage. THE MAG – PROJECT SUPERBRAND: 10 TRUTHS RESHAPING THE With the recent shift in corporate roles, this report tries to understand how corporate social responsibility and the idea that businesses can “do well” by “doing good” has evolved since the Future of the Corporate Brand Study in 2007. This study shows that transparency, sustainability, and a purpose beyond profit are becoming increasingly important and HOW CAN ADVERTISERS ETHICALLY ENGAGE KIDS WITH ADS? On 1 May, EACA joined Anzu.io in the webinar "How to Ethically Engage Kids with Advertising", which explored solutions to maintain a clean and safe virtual playground for kids.COMMUNITY CHATS
Community Chats ADD TEXT. Join our Newsletter. Community Chats REGULATING THE GATEKEEPERS: THE DIGITAL MARKET ACT On 2 May, EACA joined the webinar “(Re)Shaping the Digital Future of Europe?” organised by Fabernovel. The webinar examined how the Digital Markets Act intends to regulate the behaviour of gatekeepers by making them open up to the greater competition. HEALTHY FOOD SYSTEMS: FOR PEOPLE, PLANET, AND PROSPERITY On 4 June, EACA participated in the webinar "Healthy Food Systems: For people, planet, and prosperity" organised by the World Health Organisation (WHO). The webinar's topic was the UN Decade of Action on Nutrition that was proclaimed in April 2016 as part of what was decided during the Second International Conference on Nutrition (ICN2) under the 2030 Agenda for Sustainable Development. FROM TRACKING TO TRUST: REPLACING THIRD-PARTY COOKIES In this webinar, we’ll review what’s happening with third-party cookies, what marketers should know about first-party data, and strategies to earn trust with your audience. EACA - THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale orOUR TEAM - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Marc Lhermitte, Partner at EY says: “This study provides the most up to date data on the massive economic impact of the COVID-19 crisis on cultural and creative industries in Europe. 2020 was a. dramatic year for the cultural and creative industries (CCIs), both in Europe and around the world. Culture was the first to suspend most of its live THE EUROPEAN COMMISSION PUBLISHED A NEW REGULATION ON The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or MEDIA AUDITING REPORT Press Release Report Summary Press Release Report Summary About the Report In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – OBLIGATIONS AND RESPONSIBILITIES FOR AGENCY-ADVERTISER On 7 May, EACA participated in the webinar "International Perspectives on Key Issues in Agency-Advertiser Agreements" organised by the Global Advertising Lawyers Alliance (GALA). The webinar explained the obligations and responsibilities between agencies and EU-US TECH ALLIES SERIES: THE DIGITAL RULEBOOK The revolution of digital transformation continues apace and has never been as central as during the Covid-19 pandemic. In a digital world that knows no borders, the EU and the US share an interest – even a duty – to guide the social and economic impacts of this phenomenon on the global stage. (RE)SHAPING THE DIGITAL FUTURE OF EUROPE? Through this exclusive webinar, Fabernovel experts will unveil the findings of their most recent report, with a view to answering pressing questions: Why are big platforms a European issue? What are the winning strategies of platforms models? What is the path for the EU towards a successful digital future? EY - CREATING GROWTH: MEASURING CULTURAL AND CREATIVE EY – Creating Growth: Measuring cultural and creative markets in the EU. December 10, 2014. This study emphasises that creative works are one of the main sources nourishing the digital economy, which has been placed at the forefront of the European Commission’s future policy plan. Jean-Noël Tronc, CEO of French authors’ society Sacem EUROPEAN VIEWABILITY MEASUREMENT PRINCIPLES Introduction Introduction DEFINITION OF A VIEWABLE IMPRESSION SCOPE 4 5 A served ad impression can be classified as a viewable impression if the ad was contained in the viewable space of the browser window, onan in-
EACA - THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIES The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale orOUR TEAM - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Marc Lhermitte, Partner at EY says: “This study provides the most up to date data on the massive economic impact of the COVID-19 crisis on cultural and creative industries in Europe. 2020 was a. dramatic year for the cultural and creative industries (CCIs), both in Europe and around the world. Culture was the first to suspend most of its live THE EUROPEAN COMMISSION PUBLISHED A NEW REGULATION ON The European Commission published a new Regulation on Artificial Intelligence. Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or MEDIA AUDITING REPORT Press Release Report Summary Press Release Report Summary About the Report In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – OBLIGATIONS AND RESPONSIBILITIES FOR AGENCY-ADVERTISER On 7 May, EACA participated in the webinar "International Perspectives on Key Issues in Agency-Advertiser Agreements" organised by the Global Advertising Lawyers Alliance (GALA). The webinar explained the obligations and responsibilities between agencies and EU-US TECH ALLIES SERIES: THE DIGITAL RULEBOOK The revolution of digital transformation continues apace and has never been as central as during the Covid-19 pandemic. In a digital world that knows no borders, the EU and the US share an interest – even a duty – to guide the social and economic impacts of this phenomenon on the global stage. (RE)SHAPING THE DIGITAL FUTURE OF EUROPE? Through this exclusive webinar, Fabernovel experts will unveil the findings of their most recent report, with a view to answering pressing questions: Why are big platforms a European issue? What are the winning strategies of platforms models? What is the path for the EU towards a successful digital future? EY - CREATING GROWTH: MEASURING CULTURAL AND CREATIVE EY – Creating Growth: Measuring cultural and creative markets in the EU. December 10, 2014. This study emphasises that creative works are one of the main sources nourishing the digital economy, which has been placed at the forefront of the European Commission’s future policy plan. Jean-Noël Tronc, CEO of French authors’ society Sacem EUROPEAN VIEWABILITY MEASUREMENT PRINCIPLES Introduction Introduction DEFINITION OF A VIEWABLE IMPRESSION SCOPE 4 5 A served ad impression can be classified as a viewable impression if the ad was contained in the viewable space of the browser window, onan in-
EACA - THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE EACA is the voice of Europe’s communications agencies and associations, promoting the economic and social contribution of commercial communications to society. Our members comprise advertising, media, digital, branding and PR agencies as well as their national associations – together they represent more than 2,500 organisations from nearly DIGITAL EUROPE PROGRAMME: A DIGITAL INVESTMENT PLAN FOR On 2 May, EACA joined the second day of the event “Leading the Digital Decade” organised by the European Commission. It was dedicated to the Digital Europe Programme, which has been proposed by the European Commission as part of the next long-term EU budget (MFF2021-2027).
NEWS & EVENTS
On 25 May, EACA participated in IAB Europe’s Industry Initiatives, during which their new AdEx Benchmark 2020 Study was presented. The study found that, compared to the previous year, digital advertising grew by 6.3% in 2020 to €69 billion. Digital Green Pass: a dream come (finally) true. May 27, 2021. On Tuesday (25 May), EU leaders REGULATING THE GATEKEEPERS: THE DIGITAL MARKET ACT On 2 May, EACA joined the webinar “(Re)Shaping the Digital Future of Europe?” organised by Fabernovel. The webinar examined how the Digital Markets Act intends to regulate the behaviour of gatekeepers by making them open up to the greater competition.MEMBERS - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe.ABOUT IMCC - EACA
It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: best practice, lobbying and recognition by way of a reputable Awards competition, the IMC European Awards. It is the ambition of IMCC topromote the use of
MOZILLA MORNINGS: DSA'S PROVISIONS ON THIRD-PARTY On 11 May, EACA participated in the webinar "Mozilla Mornings on the DSA: Setting the standard for third-party platform auditing" organised by Mozilla. Dr Ben Wagner, Assistant Professor at the TU Delft, presented his report "Auditing Big Tech: Combating Disinformation with Reliable Transparency". FROM TRACKING TO TRUST: REPLACING THIRD-PARTY COOKIES In this webinar, we’ll review what’s happening with third-party cookies, what marketers should know about first-party data, and strategies to earn trust with your audience. THE MAG – PROJECT SUPERBRAND: 10 TRUTHS RESHAPING THE With the recent shift in corporate roles, this report tries to understand how corporate social responsibility and the idea that businesses can “do well” by “doing good” has evolved since the Future of the Corporate Brand Study in 2007. This study shows that transparency, sustainability, and a purpose beyond profit are becoming increasingly important and EUROPEAN VIEWABILITY MEASUREMENT PRINCIPLES Introduction Introduction DEFINITION OF A VIEWABLE IMPRESSION SCOPE 4 5 A served ad impression can be classified as a viewable impression if the ad was contained in the viewable space of the browser window, onan in-
EACA - THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIESACA VS EACA VS QACAEACA UNIFORMITY REQUIREMENTEACA VS ACA DIFFERENCESSWITCHINGFROM EACA TO ACA
Welcome to EACA, the home of communications agencies in Europe. By filling out the form, you consent to EACA sending monthly newsletters about our activities and notifications about event discounts using theMailChimp platform.
OUR TEAM - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Cultural and creative industries (CCIs) are much more than just another sector to get out of the crisis, they are a significant part of Europe’s solution to the current MEDIA AUDITING REPORT Press Release Report Summary Press Release Report Summary About the Report In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – COMMISSIONER VESTAGER DEBATES DIGITAL SOVEREIGNTY. Last week, Margrethe Vestager, Executive Vice President, A Europe fit for the Digital Age, and Pascal Lamy, former Director General of the World Trade Organisation, participated in a debate hosted by the Centre on Regulation in Europe (CERRE) on “Digital Sovereignty in the age of Pandemics”. (RE)SHAPING THE DIGITAL FUTURE OF EUROPE? Through this exclusive webinar, Fabernovel experts will unveil the findings of their most recent report, with a view to answering pressing questions: Why are big platforms a European issue? What are the winning strategies of platforms models? What is the path for the EU towards a successful digital future? THE EUROPEAN COMMISSION PUBLISHED A NEW REGULATION ON Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or use in the EU. OBLIGATIONS AND RESPONSIBILITIES FOR AGENCY-ADVERTISER On 7 May, EACA participated in the webinar "International Perspectives on Key Issues in Agency-Advertiser Agreements" organised by the Global Advertising Lawyers Alliance (GALA). The webinar explained the obligations and responsibilities between agencies and EU-US TECH ALLIES SERIES: THE DIGITAL RULEBOOK DIGITALEUROPE is bringing together decision-makers and stakeholders to discuss this question and the prospects for an EU-US-led globalDigital Rulebook.
CARE AWARDS FINALISTS ANNOUNCED Brussels, 18 May 2016: 17 social marketing campaigns from 8 countries have been shortlisted for the final judging round of the 2016 Care Awards. The selected campaigns will be judged by a panel of agency professionals and media representatives chaired by MEP Dita Charanzova(ALDE).
EACA - THE EUROPEAN ASSOCIATION OF COMMUNICATIONS AGENCIESACA VS EACA VS QACAEACA UNIFORMITY REQUIREMENTEACA VS ACA DIFFERENCESSWITCHINGFROM EACA TO ACA
Welcome to EACA, the home of communications agencies in Europe. By filling out the form, you consent to EACA sending monthly newsletters about our activities and notifications about event discounts using theMailChimp platform.
OUR TEAM - EACA
EACA Public Newsletter; EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Cultural and creative industries (CCIs) are much more than just another sector to get out of the crisis, they are a significant part of Europe’s solution to the current MEDIA AUDITING REPORT Press Release Report Summary Press Release Report Summary About the Report In today’s increasingly complex media environment, agencies and advertisers recognise the need to build more trusting partnerships. The media auditing community has an important and influential role to play. Whilst each stakeholder group has a different perspective and faces a different set of challenges – COMMISSIONER VESTAGER DEBATES DIGITAL SOVEREIGNTY. Last week, Margrethe Vestager, Executive Vice President, A Europe fit for the Digital Age, and Pascal Lamy, former Director General of the World Trade Organisation, participated in a debate hosted by the Centre on Regulation in Europe (CERRE) on “Digital Sovereignty in the age of Pandemics”. (RE)SHAPING THE DIGITAL FUTURE OF EUROPE? Through this exclusive webinar, Fabernovel experts will unveil the findings of their most recent report, with a view to answering pressing questions: Why are big platforms a European issue? What are the winning strategies of platforms models? What is the path for the EU towards a successful digital future? THE EUROPEAN COMMISSION PUBLISHED A NEW REGULATION ON Providers and users of artificial intelligence (AI) systems will face new regulation driven by the risk these systems pose to people under plans outlined by the European Commission. Some AI systems will be completely banned from sale or use in the EU. OBLIGATIONS AND RESPONSIBILITIES FOR AGENCY-ADVERTISER On 7 May, EACA participated in the webinar "International Perspectives on Key Issues in Agency-Advertiser Agreements" organised by the Global Advertising Lawyers Alliance (GALA). The webinar explained the obligations and responsibilities between agencies and EU-US TECH ALLIES SERIES: THE DIGITAL RULEBOOK DIGITALEUROPE is bringing together decision-makers and stakeholders to discuss this question and the prospects for an EU-US-led globalDigital Rulebook.
CARE AWARDS FINALISTS ANNOUNCED Brussels, 18 May 2016: 17 social marketing campaigns from 8 countries have been shortlisted for the final judging round of the 2016 Care Awards. The selected campaigns will be judged by a panel of agency professionals and media representatives chaired by MEP Dita Charanzova(ALDE).
EACA - THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE EACA is the voice of Europe’s communications agencies and associations, promoting the economic and social contribution of commercial communications to society.HOW THE EU WORKS
How the EU works How the EU works The EU is a unique economic and political partnership between 27 European countries that together cover much of the continent. What began as a purely economic union has evolved into an organisation spanning policy areas from development aid to the environment. Since then, a huge single marketAWARDS - EACA
AWARDS Awards EACA runs two advertising awards annually: the Effie Awards Europe for effectiveness and the IMC European Awards for promotional marketing. To find out more about how to enter, please click on the award you’re interested in below. Effie Awards Europe The Effie Awards Europe are the Gold Standard in Marketing Communications Effectiveness. EY STUDY ON EUROPEAN CULTURAL AND CREATIVE INDUSTRIES Cultural and creative industries (CCIs) are much more than just another sector to get out of the crisis, they are a significant part of Europe’s solution to the current MANIFESTO FOR THE NEW EUROPEAN COMMISSION AND EUROPEAN Manifesto for the EC & EP 2019-2024 Manifesto for the New European Commission & the European Parliament 2019 – 2024 In the context of the EU elections in 2019, EACA shared our vision for better policy-making with those that would soon come into power. We remain committed to our message and believe that these principlesABOUT IMCC - EACA
ABOUT IMCC Who are we What do we do? The IMCC represents the integrated marketing communications agencies and agency associations in Europe. It acts as a central source of information for the industry and assists in the development of the reputation and professionalism of the industry across Europe by focusing on three key areas: bestIMCC EUROPE
WELCOME TO IMCC The Integrated Marketing Communications Council (IMCC) represents the European standard of brand activation and integrated marketing communication. Our ongoing mission is to celebrate the very best work in each market and to strengthen our international network so we may share our award winning insights, creativity and knowledge.CODE OF ETHICS
Code of Ethics As the representative agency of more than 2,500 communications and agency associations, EACA is committed to promoting the highest professional standards for all its members. In order to do so, EACA has adopted the following Code of Ethics of which EACA and its members have agreed to adhere too. EACA´s Code of EY - CREATING GROWTH: MEASURING CULTURAL AND CREATIVE This study emphasises that creative works are one of the main sources nourishing the digital economy, which has been placed at the forefront of the European Commission’s future policy plan. Jean-Noël Tronc, CEO of French authors’ society Sacem, commented that “The creative and cultural sectors are an integral part of the digital economy. CARE AWARDS FINALISTS ANNOUNCED Brussels, 18 May 2016: 17 social marketing campaigns from 8 countries have been shortlisted for the final judging round of the 2016 Care Awards. The selected campaigns will be judged by a panel of agency professionals and media representatives chaired by MEP Dita Charanzova(ALDE).
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EACA’S AGENCY CENSUS 2019 Check out the latest information about Europe’s agency landscape!MEDIA AGENCIES
EACA’s Media Agencies Council supports trusted news media who are keeping the public informed and authorities accountable during these difficult times. Read more! EACA COVID-19 UPDATES The EACA team is here to support you throughout this crisis. Here is some important information to help you and your staff. EACA REPRESENTATIVES 2019-2021 Read about the new appointments made in EACA’s Annual Meetings! MANIFESTO FOR THE 2019-2024 POLITICAL CYCLE Read our priorities & principles for the next European Commission and the European Parliament. EACA’S AGENCY CENSUS 2019 Check out the latest information about Europe’s agency landscape!MEDIA AGENCIES
EACA’s Media Agencies Council supports trusted news media who are keeping the public informed and authorities accountable during these difficult times. Read more!1
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WELCOME TO EACA, THE HOME OF COMMUNICATIONS AGENCIES IN EUROPE WELCOME TO EACA, THE HOME OF COMMUNICATIONS AGENCIES IN EUROPEWHAT WE DO
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EACA runs two advertising awards annually: the Effie Awards Europeand the IMC Awards.
LATEST NEWS
THIERRY BRETON BRIEFS PARLIAMENT ON COMMISSIONS “HISTORIC” RECOVERY PROGRAM POST COVID-19. Thierry Breton met with the European Parliament’s Internal Market Committee (IMCO) to discuss the EU’s recovery plan post Covid-19. In his opening remarks, Mr Breton commented on the historic nature of Europe’s plan, noting that, as Europe moves to the next stage it was important to remember where we were at the start of April MEASURES TO ENSURE RESPONSIBLE ADVERTISING IN TIMES OF COVID-19 – WEBINAR ORGANISED BY EASA On 19 May, EASA, the European Advertising Standards Alliance, organised a webinar on measures that ensure responsible advertising in times of Corona. A substantial number of ads related to coronavirus have been reported as misleading. A particular challenge arises when ads circulate in one EU Member State but carry in media originating inanother. It
COMMISSION LAUNCHES PUBLIC CONSULTATION ON DIGITAL SERVICES ACT The consultation collects views from stakeholders to shape the future regulatory framework for digital services and online platforms. UNSTEREOTYPE ALLIANCE PUBLISH REPORT ON GENDER EQUALITY AND ATTITUDES On Thursday May 28, Unstereotype Alliance held their webinar “Gender Equality Attitudes Study: Are you ready for change?” Thursday’s webinar coincided with the recent publication of Unstereotype Alliance’s 2019 report of the same title. During the course of the discussion topics such as toxic masculinity, education and women in leadership roles were discussed at length. EUROPEAN COMMISSION WANTS TO REVAMP EU DIGITAL TAX What has been going around for a few weeks as a rumour, has finally made it on paper: the European Commission wants to give the EU Digital Tax another go. This time in the disguise of the Recovery Fund. In times of crisis, any additional source of income is a good one andtaxing big tech
ADFORUM LAUNCHES A UNIQUE, FREE-TO-ENTER ONLINE COMPETITION The AdForum PHNX Tribute: a one-off, entirely free-to-enter online competition. Deadline to enter is on 8 June and the jury will votefrom June 12 to 26.
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* EACA Public Newsletter * EACA Training (Inspire! by EACA) If you represent one of EACA’s member companies / organisations and would like to receive our monthly advocacy update, please email sofia.karttunen@eaca.eu to subscribe. By filling out the form, you consent to EACA sending monthly newsletters about our activities and notifications about event discounts using the MailChimp platform. No information will be passed on to other third parties or made public. You will have a right to unsubscribe at any point. Should you have any questions, please contact info@eaca.eu__
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