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THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES TRANSCRIBE VIDEO AND AUDIO Click Data in the sidebar. Click + Add data. Click the Video or Audio icon. Choose a file from your computer. Next to Transcribe this file, click Begin. Your recording will be uploaded into a note and processed to ensure fast playback. The amount of time this takes depends on the length of the recording. BUILDING EMPATHY FOR RESEARCH: A FAST, RELIABLE, ANDSEE MORE ONDOVETAILAPP.COM
RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCH Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: CATEGORIZE RESEARCH INSIGHTS WITH FIELDS In November we released the ability to store structured data on notes with our fields feature.Now we’re bringing fields to insights to help you better categorize your research findings and retrieve them insearch.
11 COMMON CHALLENGES YOU FACE AS A RESEARCHER HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Basically, tagging qualitative data involves these five steps: Look through chunks of qualitative data (text, images, or video) Identify repeating themes (e.g. pain points, problems, or opportunities) Tag them with a ‘code’ to make them searchable and countable. Evolve your codes, merging them and COLLABORATIVE ANALYSIS: A BETTER WAY OF INVOLVINGSEE MORE ONDOVETAILAPP.COM
THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES TRANSCRIBE VIDEO AND AUDIO Click Data in the sidebar. Click + Add data. Click the Video or Audio icon. Choose a file from your computer. Next to Transcribe this file, click Begin. Your recording will be uploaded into a note and processed to ensure fast playback. The amount of time this takes depends on the length of the recording. BUILDING EMPATHY FOR RESEARCH: A FAST, RELIABLE, ANDSEE MORE ONDOVETAILAPP.COM
RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCH Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: CATEGORIZE RESEARCH INSIGHTS WITH FIELDS In November we released the ability to store structured data on notes with our fields feature.Now we’re bringing fields to insights to help you better categorize your research findings and retrieve them insearch.
11 COMMON CHALLENGES YOU FACE AS A RESEARCHER HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Basically, tagging qualitative data involves these five steps: Look through chunks of qualitative data (text, images, or video) Identify repeating themes (e.g. pain points, problems, or opportunities) Tag them with a ‘code’ to make them searchable and countable. Evolve your codes, merging them and COLLABORATIVE ANALYSIS: A BETTER WAY OF INVOLVINGSEE MORE ONDOVETAILAPP.COM
THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
WHY WE WAITED MORE THAN THREE YEARS BEFORE CREATING We invited incredible external speakers, including Robyn Dunn, who helped create Atlassian’s values, and Didier Elzinga, CEO of Culture Amp.The pair helped steer the team in understanding why values are important, what can make a good value, and the difference between a value and a behavior. HOW A RESEARCH REPOSITORY SUPERCHARGES YOUR CUSTOMER It’s an incredible time to be involved with customer research. As we previously covered in parts one and two of Predictions for user research in 2021, the demand for research continues to increase, and the democratization of customer research feels inevitable.As researchers, we love stakeholders’ invigorated interest in our work.SURVEY ANALYSIS
Dovetail for survey response analysis. Easily import data into Dovetail with each new survey response you receive. Create highlights and tags to find patterns across all your responses and make sense of large quantities of research data. Start trial. HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Designing surveys is like making pasta. Anyone can make okay pasta, but it takes effort, patience, and skill to make amazing pasta. Likewise for surveys. The quality of your results depends on the questions you ask, the order you ask them in, and the type of people who complete your survey.ENGINEERING MANAGER
Dovetail helps you store, analyze, and collaborate on user research in one place, making it easy to see patterns, discover customer insights, and decide what to do next. Our customers include Boston HOW TO SYNTHESIZE DATA LIKE A PRO THROUGH AFFINITY Synthesis is the mysterious and untouchable part of user research. The synthesis process often gets glazed over in presentations or elicits moans and eye rolls from researchers, regardless of seniority. OUR LIST OF QUALITATIVE RESEARCH METHODS AND TECHNIQUES Card Sorting. Card sorting is a qualitative research method used to help determine the relative priority of features, categories, or pages. In a card sorting session, the participant is given small cards with a single word or short phrase on each one. They’re asked to rank the cards in priority order, or group them together and label thegroup.
IMPORT STRUCTURED SPREADSHEET DATA Start the import. Next to the button Import rows, open the select menu after ‘as’ and decide whether you’d like to import your data as notes or tags. Open the select menu after ‘into’ and choose what group to put the imported data in. Lastly, click Import rows to start the import. Dovetail will import the data in the green columns for RESEARCH REPOSITORIES IN 10 MINUTES At both UX Australia’s Design Research 2020 and Rosenfeld Media’s Advancing Research 2020, Dovetail’s CEO, Benjamin, presented a talk called ‘Research Repositories in 10 minutes’.He spoke about what a research repository is, what problems they are trying to solve and covered some principles to guide decision-making if people were planning to set one up for their own organization. GETTING ORGANIZED WITH YOUR QUALITATIVE RESEARCH DATA Creating order from chaos is part of every researcher’s job description, so it’s no surprise that some tips and tricks have been developed over the years for systematizing the work. Here are some examples of how people in the design research community get themselves organized. Get into a good rhythm and the right mental zone USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
COMPANY – DOVETAIL It all started in 2017. Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products. THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCH Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: 11 COMMON CHALLENGES YOU FACE AS A RESEARCHER WHAT WE LEARNED FROM CREATING A TAGGING TAXONOMY THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Basically, tagging qualitative data involves these five steps: Look through chunks of qualitative data (text, images, or video) Identify repeating themes (e.g. pain points, problems, or opportunities) Tag them with a ‘code’ to make them searchable and countable. Evolve your codes, merging them and TIPS FOR RECRUITING PARTICIPANTS FOR USER RESEARCH Finding them in the first place. Recruiting the right participants is the foundation of effective user research because your research results are only as good as the participants involved. Representative, well-spoken, and thoughtful participants can provide invaluable insights, yet finding such ideal participants and getting them tocommit is
SUSAN PERRY
Susan Perry. Susan is the Head of Marketing at Dovetail, with 15+ years experience as a global marketing and technology leader at Procter and Gamble, Hootsuite and Booking.com. Her passion is scaling up during hyper-growth and taking new products to market. Alongside her “serious” jobs, Susan has also held a number of interestingjobs
USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
COMPANY – DOVETAIL It all started in 2017. Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products. THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCH Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: 11 COMMON CHALLENGES YOU FACE AS A RESEARCHER WHAT WE LEARNED FROM CREATING A TAGGING TAXONOMY THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Basically, tagging qualitative data involves these five steps: Look through chunks of qualitative data (text, images, or video) Identify repeating themes (e.g. pain points, problems, or opportunities) Tag them with a ‘code’ to make them searchable and countable. Evolve your codes, merging them and TIPS FOR RECRUITING PARTICIPANTS FOR USER RESEARCH Finding them in the first place. Recruiting the right participants is the foundation of effective user research because your research results are only as good as the participants involved. Representative, well-spoken, and thoughtful participants can provide invaluable insights, yet finding such ideal participants and getting them tocommit is
SUSAN PERRY
Susan Perry. Susan is the Head of Marketing at Dovetail, with 15+ years experience as a global marketing and technology leader at Procter and Gamble, Hootsuite and Booking.com. Her passion is scaling up during hyper-growth and taking new products to market. Alongside her “serious” jobs, Susan has also held a number of interestingjobs
PRICING – DOVETAIL Built for large organizations. $600. USD / month. Billed yearly ($7,200) 10 included contributors. 0 additional contributors. 100 hours transcription / month. Unlimited free viewer accounts. Unlimited video, images, and files. COMPANY – DOVETAIL It all started in 2017. Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products. NEWSROOM – DOVETAIL Dovetail helps you store, analyze, and collaborate on user research inone place.
WHY WE WAITED MORE THAN THREE YEARS BEFORE CREATING We invited incredible external speakers, including Robyn Dunn, who helped create Atlassian’s values, and Didier Elzinga, CEO of Culture Amp.The pair helped steer the team in understanding why values are important, what can make a good value, and the difference between a value and a behavior.UPDATE YOUR PROFILE
You can update your profile details including name, email, job title, department / function and profile photo. Click your profile photo in the top right of the screen. Click Profile. Update your TRANSCRIBE VIDEO AND AUDIO Click Data in the sidebar. Click + Add data. Click the Video or Audio icon. Choose a file from your computer. Next to Transcribe this file, click Begin. Your recording will be uploaded into a note and processed to ensure fast playback. The amount of time this takes depends on the length of the recording. HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Designing surveys is like making pasta. Anyone can make okay pasta, but it takes effort, patience, and skill to make amazing pasta. Likewise for surveys. The quality of your results depends on the questions you ask, the order you ask them in, and the type of people who complete your survey. OUR BANK ACCOUNT DETAILS TransferWise, 19 W 24th Street, New York, 10010, USA. Bank code (SWIFT / BIC) CMFGUS33. Wire transfer number. 026073008. Routing number (ACH or ABA) 026073150. Account number. 8310318966. OUR LIST OF QUALITATIVE RESEARCH METHODS AND TECHNIQUES Card Sorting. Card sorting is a qualitative research method used to help determine the relative priority of features, categories, or pages. In a card sorting session, the participant is given small cards with a single word or short phrase on each one. They’re asked to rank the cards in priority order, or group them together and label thegroup.
COLLABORATIVE ANALYSIS: A BETTER WAY OF INVOLVING At Rosenfeld Media’s Advancing Research 2020, Dovetail’s UX Designer, Lucy Denton presented a talk called ‘Collaborative analysis – a better way of involving stakeholders in research’. Lucy shared the methods that she’s used in her previous role at Atlassian for analyzing and synthesizing research data as a team. Lucy worked there for just over five years as a UX designer and has USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
COMPANY – DOVETAIL It all started in 2017. Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products. THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCH Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: 11 COMMON CHALLENGES YOU FACE AS A RESEARCHER WHAT WE LEARNED FROM CREATING A TAGGING TAXONOMY THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Basically, tagging qualitative data involves these five steps: Look through chunks of qualitative data (text, images, or video) Identify repeating themes (e.g. pain points, problems, or opportunities) Tag them with a ‘code’ to make them searchable and countable. Evolve your codes, merging them and TIPS FOR RECRUITING PARTICIPANTS FOR USER RESEARCH Finding them in the first place. Recruiting the right participants is the foundation of effective user research because your research results are only as good as the participants involved. Representative, well-spoken, and thoughtful participants can provide invaluable insights, yet finding such ideal participants and getting them tocommit is
SUSAN PERRY
Susan Perry. Susan is the Head of Marketing at Dovetail, with 15+ years experience as a global marketing and technology leader at Procter and Gamble, Hootsuite and Booking.com. Her passion is scaling up during hyper-growth and taking new products to market. Alongside her “serious” jobs, Susan has also held a number of interestingjobs
USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
COMPANY – DOVETAIL It all started in 2017. Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products. THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCH Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: 11 COMMON CHALLENGES YOU FACE AS A RESEARCHER WHAT WE LEARNED FROM CREATING A TAGGING TAXONOMY THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Basically, tagging qualitative data involves these five steps: Look through chunks of qualitative data (text, images, or video) Identify repeating themes (e.g. pain points, problems, or opportunities) Tag them with a ‘code’ to make them searchable and countable. Evolve your codes, merging them and TIPS FOR RECRUITING PARTICIPANTS FOR USER RESEARCH Finding them in the first place. Recruiting the right participants is the foundation of effective user research because your research results are only as good as the participants involved. Representative, well-spoken, and thoughtful participants can provide invaluable insights, yet finding such ideal participants and getting them tocommit is
SUSAN PERRY
Susan Perry. Susan is the Head of Marketing at Dovetail, with 15+ years experience as a global marketing and technology leader at Procter and Gamble, Hootsuite and Booking.com. Her passion is scaling up during hyper-growth and taking new products to market. Alongside her “serious” jobs, Susan has also held a number of interestingjobs
PRICING – DOVETAIL Built for large organizations. $600. USD / month. Billed yearly ($7,200) 10 included contributors. 0 additional contributors. 100 hours transcription / month. Unlimited free viewer accounts. Unlimited video, images, and files. NEWSROOM – DOVETAIL Dovetail helps you store, analyze, and collaborate on user research inone place.
COMPANY – DOVETAIL It all started in 2017. Dovetail was started in 2017 by two ex-Atlassians, Benjamin Humphrey and Bradley Ayers. We started Dovetail with a belief that deeply understanding one’s customers is the secret ingredient to making great products. WHY WE WAITED MORE THAN THREE YEARS BEFORE CREATING We invited incredible external speakers, including Robyn Dunn, who helped create Atlassian’s values, and Didier Elzinga, CEO of Culture Amp.The pair helped steer the team in understanding why values are important, what can make a good value, and the difference between a value and a behavior.UPDATE YOUR PROFILE
You can update your profile details including name, email, job title, department / function and profile photo. Click your profile photo in the top right of the screen. Click Profile. Update your TRANSCRIBE VIDEO AND AUDIO Click Data in the sidebar. Click + Add data. Click the Video or Audio icon. Choose a file from your computer. Next to Transcribe this file, click Begin. Your recording will be uploaded into a note and processed to ensure fast playback. The amount of time this takes depends on the length of the recording. OUR BANK ACCOUNT DETAILS TransferWise, 19 W 24th Street, New York, 10010, USA. Bank code (SWIFT / BIC) CMFGUS33. Wire transfer number. 026073008. Routing number (ACH or ABA) 026073150. Account number. 8310318966. OUR LIST OF QUALITATIVE RESEARCH METHODS AND TECHNIQUES Card Sorting. Card sorting is a qualitative research method used to help determine the relative priority of features, categories, or pages. In a card sorting session, the participant is given small cards with a single word or short phrase on each one. They’re asked to rank the cards in priority order, or group them together and label thegroup.
COLLABORATIVE ANALYSIS: A BETTER WAY OF INVOLVING At Rosenfeld Media’s Advancing Research 2020, Dovetail’s UX Designer, Lucy Denton presented a talk called ‘Collaborative analysis – a better way of involving stakeholders in research’. Lucy shared the methods that she’s used in her previous role at Atlassian for analyzing and synthesizing research data as a team. Lucy worked there for just over five years as a UX designer and has WHAT WE LEARNED FROM CREATING A TAGGING TAXONOMY Everyone needs a house to live in, but a supportive family is what builds a home. - Anthony Liccione At the heart of the Atomic Research approach is the idea that the most fundamental unit of a research insight is not a report, but a research nugget. A nugget is a combination of an observation (something we learned), evidence (video snippet of a user describing the experience in their own USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
TRANSCRIBE VIDEO AND AUDIO Click Data in the sidebar. Click + Add data. Click the Video or Audio icon. Choose a file from your computer. Next to Transcribe this file, click Begin. Your recording will be uploaded into a note and processed to ensure fast playback. The amount of time this takes depends on the length of the recording. 11 COMMON CHALLENGES YOU FACE AS A RESEARCHER BUILDING EMPATHY FOR RESEARCH: A FAST, RELIABLE, ANDSEE MORE ONDOVETAILAPP.COM
RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCHRESEARCH REPOSITORY WVURESEARCH DATA REPOSITORYRUBICON RESEARCH REPOSITORYWVUREPOSITORY
Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: CATEGORIZE RESEARCH INSIGHTS WITH FIELDS In November we released the ability to store structured data on notes with our fields feature.Now we’re bringing fields to insights to help you better categorize your research findings and retrieve them insearch.
SUSAN PERRY
Susan Perry. Susan is the Head of Marketing at Dovetail, with 15+ years experience as a global marketing and technology leader at Procter and Gamble, Hootsuite and Booking.com. Her passion is scaling up during hyper-growth and taking new products to market. Alongside her “serious” jobs, Susan has also held a number of interestingjobs
THE ULTIMATE LIST OF UX AND USER RESEARCH PODCASTSSEE MORE ON DOVETAILAPP.COMUX RESEARCHER JOBSUX RESEARCHER PROGRAMUX RESEARCHER CVUX RESEARCHER INTERNSHIPUX RESEARCHER JOB OUTLOOKUX RESEARCHERRESUME
THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
OUTSOURCING YOUR STARTUP’S MVP Outsourcing your startup’s MVP. 6 minute read – 30 June 2017. Compromising is part of product design, and often the compromise is cutting scope. Cutting scope is better than compromising on quality. (Quality being defined as design, usability, stability, and performance.) Customers get excited about a product that does a fewthings well
USER RESEARCH ANALYSIS AND REPOSITORY PLATFORM Recordings → insights in minutes, not hours. With Dovetail, you can transcribe a recording, discover patterns through powerful analysis features, and share insights, all in one intuitive tool. Spend less time analyzing, and more time talking to customers. Learn more aboutanalysis.
TRANSCRIBE VIDEO AND AUDIO Click Data in the sidebar. Click + Add data. Click the Video or Audio icon. Choose a file from your computer. Next to Transcribe this file, click Begin. Your recording will be uploaded into a note and processed to ensure fast playback. The amount of time this takes depends on the length of the recording. 11 COMMON CHALLENGES YOU FACE AS A RESEARCHER BUILDING EMPATHY FOR RESEARCH: A FAST, RELIABLE, ANDSEE MORE ONDOVETAILAPP.COM
RESEARCH REPOSITORY: SOLVING YOUR ORGANIZATION’S RESEARCHRESEARCH REPOSITORY WVURESEARCH DATA REPOSITORYRUBICON RESEARCH REPOSITORYWVUREPOSITORY
Research repository: solving your organization’s research problems. 15 minute read. At Dovetail, we constantly talk with researchers in organizations like Atlassian, Square, VMware, Shopify, Deliveroo, Thoughtworks, and more. We repeatedly hear the same problems regarding how user research data and insights are created and shared: CATEGORIZE RESEARCH INSIGHTS WITH FIELDS In November we released the ability to store structured data on notes with our fields feature.Now we’re bringing fields to insights to help you better categorize your research findings and retrieve them insearch.
SUSAN PERRY
Susan Perry. Susan is the Head of Marketing at Dovetail, with 15+ years experience as a global marketing and technology leader at Procter and Gamble, Hootsuite and Booking.com. Her passion is scaling up during hyper-growth and taking new products to market. Alongside her “serious” jobs, Susan has also held a number of interestingjobs
THE ULTIMATE LIST OF UX AND USER RESEARCH PODCASTSSEE MORE ON DOVETAILAPP.COMUX RESEARCHER JOBSUX RESEARCHER PROGRAMUX RESEARCHER CVUX RESEARCHER INTERNSHIPUX RESEARCHER JOB OUTLOOKUX RESEARCHERRESUME
THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVESEE MORE ONDOVETAILAPP.COM
OUTSOURCING YOUR STARTUP’S MVP Outsourcing your startup’s MVP. 6 minute read – 30 June 2017. Compromising is part of product design, and often the compromise is cutting scope. Cutting scope is better than compromising on quality. (Quality being defined as design, usability, stability, and performance.) Customers get excited about a product that does a fewthings well
SURVEY ANALYSIS
Dovetail for survey response analysis. Easily import data into Dovetail with each new survey response you receive. Create highlights and tags to find patterns across all your responses and make sense of large quantities of research data. Start trial. THE 2021 ULTIMATE GUIDE TO UX/UXR RESOURCES The 2021 ultimate guide to UX/UXR resources. UX professionals are tasked with navigating an ever-changing design-led future. Blazing a trail of this magnitude isn’t easy, so you’ve got to keep your finger on the pulse. We’ve created a list of resources to help inspire, (re)kindle new ideas, and bring about a bit of innovation andthought
METHOD IN MADNESS BY DOVETAIL If the numbers are anything to go by, not very many. Unsurprisingly, the health care sector was one of the most impacted areas of the COVID-19 global health crisis. Most notably, the use of telehealth—the exchange of medical information from one site to another through electronic communication to improve a patient’shealth—exploded.
UPDATE YOUR PROFILE
You can update your profile details including name, email, job title, department / function and profile photo. Click your profile photo in the top right of the screen. Click Profile. Update your WHY WE WAITED MORE THAN THREE YEARS BEFORE CREATING We invited incredible external speakers, including Robyn Dunn, who helped create Atlassian’s values, and Didier Elzinga, CEO of Culture Amp.The pair helped steer the team in understanding why values are important, what can make a good value, and the difference between a value and a behavior. PARTICIPANT RECRUITMENT 101 WITH USER INTERVIEWS’ VP OF There are no two ways to put it. Recruiting the right participants for your user research groups is hard. Whether it’s wading through screeners of unsuitable participants, dealing with monosyllabic non-responses, dodging the inevitable professional research participant, picking the right incentives, or simply getting people to turn up at all; finding the right users for your study is rifeBETH FERGUSON
Beth is the People & Talent Lead at Dovetail and has over 7 years experience in building high-performing teams across both London and Sydney. Her passion lies in understanding a person's journey, where they've been, and what they want to achieve. HOW TO ANALYZE OPEN-ENDED SURVEY QUESTIONS Designing surveys is like making pasta. Anyone can make okay pasta, but it takes effort, patience, and skill to make amazing pasta. Likewise for surveys. The quality of your results depends on the questions you ask, the order you ask them in, and the type of people who complete your survey. TIPS FOR RECRUITING PARTICIPANTS FOR USER RESEARCH Finding them in the first place. Recruiting the right participants is the foundation of effective user research because your research results are only as good as the participants involved. Representative, well-spoken, and thoughtful participants can provide invaluable insights, yet finding such ideal participants and getting them tocommit is
THE DIFFERENCE BETWEEN QUALITATIVE AND QUANTITATIVE It’s important to understand the difference between qualitative and quantitative research, especially if you’re new to the field. There’s a common misconception that one is ‘better’ than the other, however qualitative and quantitative research serve vastlydifferent purposes.
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