DONO NATION TIMES

Home. About DNT. Events. CozTalks 2019. Skillz MEGAGON Escape. Reid’s Blog. FREE 78 Point School Audit Checklist. Nobody sends their kid to West Point to shoot a rifle. Why I love teaching martial

arts.

THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW Texting is the #1 communication method used by people under 50 years old. 82% of text messages are read within 5 minutes of receipt. That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive. People send and receive text messages. THE CYCLE OF FINANCIAL SUCCESS The Cycle of Financial Success. By. Greg Horton. -. August 9, 2016. 4226. 509. Here is a quick outline for you to understand money: Understand the difference between income and net worth and have a personal net worth goal. When you are working on your net worth goal, you will see and appreciate the importance of accumulating money. 5 IRRESISTIBLE LEAD MAGNET IDEAS FOR MARTIAL ARTS SCHOOLS Here are a few examples of the kinds of things that make for interesting checklists: Packing list for students leaving for college. Checklist for spring cleaning a house. A checklist that lists the steps to prepare and plant a garden. A how-to guide for preparing a 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 13 Insightful Observations on My Return to the Martial Arts Business. 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. THE TEACHER & THE FIGHTER One of the lessons shows the wrong three ways to do something. One of them was right and two of them were wrong. Dave: Right. Randy: As he was demonstrating the wrong way to do it, the staff turned and looked at one of our guys and said, “That’s you,” and it just stuck out like a sore thumb, and he knew it, too. WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

DONO NATION TIMES

Home. About DNT. Events. CozTalks 2019. Skillz MEGAGON Escape. Reid’s Blog. FREE 78 Point School Audit Checklist. Nobody sends their kid to West Point to shoot a rifle. Why I love teaching martial

arts.

THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW Texting is the #1 communication method used by people under 50 years old. 82% of text messages are read within 5 minutes of receipt. That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive. People send and receive text messages. THE CYCLE OF FINANCIAL SUCCESS The Cycle of Financial Success. By. Greg Horton. -. August 9, 2016. 4226. 509. Here is a quick outline for you to understand money: Understand the difference between income and net worth and have a personal net worth goal. When you are working on your net worth goal, you will see and appreciate the importance of accumulating money. 5 IRRESISTIBLE LEAD MAGNET IDEAS FOR MARTIAL ARTS SCHOOLS Here are a few examples of the kinds of things that make for interesting checklists: Packing list for students leaving for college. Checklist for spring cleaning a house. A checklist that lists the steps to prepare and plant a garden. A how-to guide for preparing a 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 13 Insightful Observations on My Return to the Martial Arts Business. 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. THE TEACHER & THE FIGHTER One of the lessons shows the wrong three ways to do something. One of them was right and two of them were wrong. Dave: Right. Randy: As he was demonstrating the wrong way to do it, the staff turned and looked at one of our guys and said, “That’s you,” and it just stuck out like a sore thumb, and he knew it, too. WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

HOW MUCH IS BAD CUSTOMER SERVICE COSTING YOU? How much is bad customer service costing you? The interesting thing about Martial Arts students is they may tell you when they quit, but they never tell you when they don’t start. Think about that for a minute. How many students do not begin training THE TEACHER & THE FIGHTER Randy: Dojo Nation Times. We’ve got a real treat this month. We’ve got Mr. Dave Kovar on the along with his top guy Mr. Nick Wilson. Hello gentlemen. How are we doing today? Dave: Good morning. Doing great. Randy: Perfect. For those of you who out there might live on a mountain somewhere and

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

THE BUSINESS OF BIRTHDAY PARTIES THE CAKE CUTTING: 5-10 minutes. •Invite the parents and any other guests into the dojo with the kids to sing “Happy birthday.”. Light the cake candles and have the guests line up in front of the table with the cake. Bring the birthday person up to the front and IT'S BEEN A GREAT RIDE. It’s been a great ride. People and purposeand the money ain’t bad either. I’ve been very fortunate to be in the martial arts world for more than 44 years and I’ve loved every bit of it. I l ove the people, and of course like all families we have some knuckleheads, but we also have some of the finest people walking the planet in our HOW’S YOUR BALANCE? How’s your balance? One of the most important things martial arts teaches is balance. Pretty hard to stand on one leg and kick if your balance sucks. So if we’re so good at teaching balance, why do I see many school owners with “bad balance”? I don’t mean kicking balance. I mean balance in life. STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of PPPPPP - DOJO NATION TIMES PPPPPP The six P’s. Prior Planning Prevents Piss-Poor Performance. Are you prepared for the holidays? Do you have a 2018 yearly calendar for your students and staff? Are you ready for Summer Camp next year? The most important time you will spend is the time spent in preparation. You owe it to your students, staff COLLEGE VS. MARTIAL ARTS The average cost of a Black Belt training course is beteween $5,000 to $10,000. Personally, I (like a lot of Black Belts of my era) lived at my school while surviving on pennies to be a martial artist, and were happy to do it. But it’s a new day and an exciting day, especially if you’re thinking about becoming an Martial Arts professional. 5 SIMPLE TRICKS TO STICK TO YOUR NEW YEAR'S RESOLUTIONS Come this January, about 40% of all Americans will vow to change one thing or another about their lifestyles. New Year’s resolutions usually fall under the following categories: Weight loss Finance Career Personal development Health and diet Fitness Stress management Focusing on personal relationships Fast forward six months later and 60% will have completely forgotten

DONO NATION TIMES

Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of

DO THEY NEED IT?

Years ago when I was a young program director, I had little note taped on my desk that only I could see. It said, “They Need It!” And as I spe with potential students, I would see that note and it reminded me of how important it was to convince them to begin martial arts WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of on and off marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using ’s “Call Now” button on

your

NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. Almost no one is using custom videos on their social media. 4. No one has THE BUSINESS OF BIRTHDAY PARTIES :s a school owner like you, I know that we are always trying so hard to get prospects to come into our school to experience the benefits of the Martial Arts. We do advertising, flyers, booths, demonstrations and other events that are both labor-intensive and expensive. Once we do get into the schools to teach WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

DONO NATION TIMES

Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of

DO THEY NEED IT?

Years ago when I was a young program director, I had little note taped on my desk that only I could see. It said, “They Need It!” And as I spe with potential students, I would see that note and it reminded me of how important it was to convince them to begin martial arts WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of on and off marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using ’s “Call Now” button on

your

NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. Almost no one is using custom videos on their social media. 4. No one has THE BUSINESS OF BIRTHDAY PARTIES :s a school owner like you, I know that we are always trying so hard to get prospects to come into our school to experience the benefits of the Martial Arts. We do advertising, flyers, booths, demonstrations and other events that are both labor-intensive and expensive. Once we do get into the schools to teach WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

ABOUT DOJO NATION

DOJO NATION TIMES MAGAZINE: The United Voice of Martial Arts School Owners Everywhere. Dojo Nation Times is a FREE independent on magazine. We have no agenda other than to unite and support hard working school owners. We support owners striving for success, success as they define itperiod. Each issue and blog post of DNT speaks THE TEACHER & THE FIGHTER Randy: Dojo Nation Times. We’ve got a real treat this month. We’ve got Mr. Dave Kovar on the along with his top guy Mr. Nick Wilson. Hello gentlemen. How are we doing today? Dave: Good morning. Doing great. Randy: Perfect. For those of you who out there might live on a mountain somewhere and

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

IT'S BEEN A GREAT RIDE. People and purposeand the money ain’t bad either. I’ve been very fortunate to be in the martial arts world for than 44 years and I’ve d every bit of it. I the people, and of course like all families we have some knuckleheads, but we also have some of the finest people

walking

IS THIS POSSIBLE?

Someone asked if it’s possible for the martial arts profession to grow enough so that we can work together to grow the image, professionalism and market penetration to the level we all know we should be at. I say: not yet. We still have people who do not conduct

themselves as

DO THEY NEED IT?

Years ago when I was a young program director, I had little note taped on my desk that only I could see. It said, “They Need It!” And as I spe with potential students, I would see that note and it reminded me of how important it was to convince them to begin martial arts WHAT IS A "NEW STUDENT?" You’ve seen the boasts: “I signed up 110 new students last month” or ” I got 500 leads last week!”. There have been hustlers screaming about their massive marketing and sales success since I first tied on a white belt 40 years ago. When I see these kind of statements a couple of things come GET YOUR BLACK BELT IN 30 DAYS… A Black Belt in 30 days? Sounds kinda foolish right? We all know it takes hundreds f hours of training and instruction to achieve black belt rank, and if someone promised us a quick shortcut that offered us a black belt without the work we would be highly skeptical to say the least. Writer Malcolm TO DO LIST? HERE’S MY DON’T DO LIST To Do List? Here’s my Don’t Do list. Every successful person I know has a plan for tackling the day. They stay hyper-specific on the list they’ve made the day before and surgically accomplish each item in order. One after the other until they have conquered everything

they set out to

AN OPEN LETTER TO MIKE PARELLA This is an open letter to Mike Parella. It’s kind of sad I have to post this kind of video, but in case you haven’t heard, I had a man named Mike Parella decide to insult a good friend: martial artist and great man, Professor Brannon Beliso. He also threw some darts at me,

but

DONO NATION TIMES

Home. About DNT. Events. CozTalks 2019. Skillz MEGAGON Escape. Reid’s Blog. FREE 78 Point School Audit Checklist. Nobody sends their kid to West Point to shoot a rifle. Why I love teaching martial

arts.

WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW Texting is the #1 communication method used by people under 50 years old. 82% of text messages are read within 5 minutes of receipt. That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive. People send and receive text messages.

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 13 Insightful Observations on My Return to the Martial Arts Business. 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. THE THREE LEVELS OF SUCCESSFUL COPYWRITING TO DRIVE There are three levels of copywriting for martial arts marketing success. Level one, which few people ever get past, is your basic turning features into benefits: Martial arts helps you lose weight! Martial arts improves confidence in kids! Level two is a conversational approach of the same thing: I just started to take

martial

5 SIMPLE TRICKS TO STICK TO YOUR NEW YEAR'S RESOLUTIONS Come this January, about 40% of all Americans will vow to change one thing or another about their lifestyles. New Year’s resolutions usually fall under the following categories: Weight loss Finance Career Personal development Health and diet Fitness Stress management Focusing on personal relationships Fast forward six months later and 60% will have completely forgotten NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

DONO NATION TIMES

Home. About DNT. Events. CozTalks 2019. Skillz MEGAGON Escape. Reid’s Blog. FREE 78 Point School Audit Checklist. Nobody sends their kid to West Point to shoot a rifle. Why I love teaching martial

arts.

WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW Texting is the #1 communication method used by people under 50 years old. 82% of text messages are read within 5 minutes of receipt. That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive. People send and receive text messages.

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 13 Insightful Observations on My Return to the Martial Arts Business. 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. THE THREE LEVELS OF SUCCESSFUL COPYWRITING TO DRIVE There are three levels of copywriting for martial arts marketing success. Level one, which few people ever get past, is your basic turning features into benefits: Martial arts helps you lose weight! Martial arts improves confidence in kids! Level two is a conversational approach of the same thing: I just started to take

martial

5 SIMPLE TRICKS TO STICK TO YOUR NEW YEAR'S RESOLUTIONS Come this January, about 40% of all Americans will vow to change one thing or another about their lifestyles. New Year’s resolutions usually fall under the following categories: Weight loss Finance Career Personal development Health and diet Fitness Stress management Focusing on personal relationships Fast forward six months later and 60% will have completely forgotten NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

EVENTS - DOJO NATION TIMES Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are THE TEACHER & THE FIGHTER Randy: Dojo Nation Times. We’ve got a real treat this month. We’ve got Mr. Dave Kovar on the along with his top guy Mr. Nick Wilson. Hello gentlemen. How are we doing today? Dave: Good morning. Doing great. Randy: Perfect. For those of you who out there might live on a mountain somewhere and

THE CC'S PART #2

The CC’s part #2. Part #2. Communicating Your Culture. We all have a culture. It’s made up our beliefs, values and purpose in this world. Mother Teresa had a culture and so did Hitler. One used theirs to heal and the other to kill. They were vastly different people, But no one disputes their ability to communicate their culture.

WHAT IS STEP #1?

Camping outdoors is a thing that is certainly entertaining for the entire family members. If you are a new comer to camping out, or really are a expert seasoned, there are always items you have to consider before venturing out on your next camping outdoors vacation. NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?”. Would you love to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students a month (and most come from referrals) to maintain my 250+ student

base?”

WE SELL HOPE

Why do people enroll themselves or their children in our martial arts classes? It’s simple: They want something. They want confidence. They want self-discip. They want better fitness. They want happiness. They all want something. And we are selling them the hope that we can

give it

TO DO LIST? HERE’S MY DON’T DO LIST To Do List? Here’s my Don’t Do list. Every successful person I know has a plan for tackling the day. They stay hyper-specific on the list they’ve made the day before and surgically accomplish each item in order. One after the other until they have conquered everything

they set out to

RANDY REID... ON THIS EPISODE'S ARTICLE Undeniably believe that which you stated. Your favorite justification seemed to be on the internet the easiest factor to have in mind of. I say to you, I certainly get irked at the same time as other folks consider concerns that they

DONO NATION TIMES

Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of on and off marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using ’s “Call Now” button on

your

13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. Almost no one is using custom videos on their social media. 4. No one has THE BUSINESS OF BIRTHDAY PARTIES :s a school owner like you, I know that we are always trying so hard to get prospects to come into our school to experience the benefits of the Martial Arts. We do advertising, flyers, booths, demonstrations and other events that are both labor-intensive and expensive. Once we do get into the schools to teach 5 IRRESISTIBLE LEAD MAGNET IDEAS FOR MARTIAL ARTS SCHOOLS Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business? The truth is, you can. Lead magnets are commonly WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

DONO NATION TIMES

Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

NOBODY SENDS THEIR KID TO WEST POINT TO SHOOT A RIFLE West Point is that The United States Military Academy located in West Point New York. What comes to mind when you hear a parent say “My child is going to West Point?” Probably a sharp, discipd young man (or woman) of character right? It’s a tough school to SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW What does your marketing mix include? If you’re like most local businesses, you’re probably doing a mix of on and off marketing. You might be engaging with customers on social media, hosting local events, blogging, and advertising in the local paper. Perhaps you’ve even targeted mobile customers by using ’s “Call Now” button on

your

13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. Almost no one is using custom videos on their social media. 4. No one has THE BUSINESS OF BIRTHDAY PARTIES :s a school owner like you, I know that we are always trying so hard to get prospects to come into our school to experience the benefits of the Martial Arts. We do advertising, flyers, booths, demonstrations and other events that are both labor-intensive and expensive. Once we do get into the schools to teach 5 IRRESISTIBLE LEAD MAGNET IDEAS FOR MARTIAL ARTS SCHOOLS Everybody knows that if you place a magnet close enough to a metal object, the object will be drawn to the magnet without resistance. That’s basic science even though it might seem like magic. What if you could adapt the principle of magnetism to your business? The truth is, you can. Lead magnets are commonly WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

ABOUT DOJO NATION

DOJO NATION TIMES MAGAZINE: The United Voice of Martial Arts School Owners Everywhere. Dojo Nation Times is a FREE independent on magazine. We have no agenda other than to unite and support hard working school owners. We support owners striving for success, success as they define itperiod. Each issue and blog post of DNT speaks

DOJO NATION TIMES

Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are IT'S BEEN A GREAT RIDE. People and purposeand the money ain’t bad either. I’ve been very fortunate to be in the martial arts world for than 44 years and I’ve d every bit of it. I the people, and of course like all families we have some knuckleheads, but we also have some of the finest people

walking

STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of HOW’S YOUR BALANCE? How’s your balance? One of the most important things martial arts teaches is balance. Pretty hard to stand on one leg and kick if your balance sucks. So if we’re so good at teaching balance, why do I see many school owners with “bad balance”? I don’t mean kicking balance. I mean balance in life.

IS THIS POSSIBLE?

Someone asked if it’s possible for the martial arts profession to grow enough so that we can work together to grow the image, professionalism and market penetration to the level we all know we should be at. I say: not yet. We still have people who do not conduct

themselves as

THE TEACHER & THE FIGHTER Randy: Dojo Nation Times. We’ve got a real treat this month. We’ve got Mr. Dave Kovar on the along with his top guy Mr. Nick Wilson. Hello gentlemen. How are we doing today? Dave: Good morning. Doing great. Randy: Perfect. For those of you who out there might live on a mountain somewhere and PPPPPP - DOJO NATION TIMES PPPPPP The six P’s. Prior Planning Prevents Piss-Poor Performance. Are you prepared for the holidays? Do you have a 2018 yearly calendar for your students and staff? Are you ready for Summer Camp next year? The most important time you will spend is the time spent in preparation. You owe it to your students, staff 5 SIMPLE TRICKS TO STICK TO YOUR NEW YEAR'S RESOLUTIONS Come this January, about 40% of all Americans will vow to change one thing or another about their lifestyles. New Year’s resolutions usually fall under the following categories: Weight loss Finance Career Personal development Health and diet Fitness Stress management Focusing on personal relationships Fast forward six months later and 60% will have completely forgotten AN OPEN LETTER TO MIKE PARELLA This is an open letter to Mike Parella. It’s kind of sad I have to post this kind of video, but in case you haven’t heard, I had a man named Mike Parella decide to insult a good friend: martial artist and great man, Professor Brannon Beliso. He also threw some darts at me,

but

DONO NATION TIMES

Home. About DNT. Events. CozTalks 2019. Skillz MEGAGON Escape. Reid’s Blog. FREE 78 Point School Audit Checklist. Nobody sends their kid to West Point to shoot a rifle. Why I love teaching martial

arts.

EVENTS - DOJO NATION TIMES Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW Texting is the #1 communication method used by people under 50 years old. 82% of text messages are read within 5 minutes of receipt. That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive. People send and receive text messages. STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of THE BUSINESS OF BIRTHDAY PARTIES THE CAKE CUTTING: 5-10 minutes. •Invite the parents and any other guests into the dojo with the kids to sing “Happy birthday.”. Light the cake candles and have the guests line up in front of the table with the cake. Bring the birthday person up to the front and THE THREE LEVELS OF SUCCESSFUL COPYWRITING TO DRIVE There are three levels of copywriting for martial arts marketing success. Level one, which few people ever get past, is your basic turning features into benefits: Martial arts helps you lose weight! Martial arts improves confidence in kids! Level two is a conversational approach of the same thing: I just started to take

martial

5 SIMPLE TRICKS TO STICK TO YOUR NEW YEAR'S RESOLUTIONS Come this January, about 40% of all Americans will vow to change one thing or another about their lifestyles. New Year’s resolutions usually fall under the following categories: Weight loss Finance Career Personal development Health and diet Fitness Stress management Focusing on personal relationships Fast forward six months later and 60% will have completely forgotten WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

DONO NATION TIMES

Home. About DNT. Events. CozTalks 2019. Skillz MEGAGON Escape. Reid’s Blog. FREE 78 Point School Audit Checklist. Nobody sends their kid to West Point to shoot a rifle. Why I love teaching martial

arts.

EVENTS - DOJO NATION TIMES Welcome to the DNT Family! Just pop your e-mail in below, it's FREE! Dojo Nation Times: Move Forward-Give Back THE 10 MILLION DOLLAR TEAM Randy Reid, editor of Dojo Nation Times interviews mega -successful multi-school owner Master John Bussard. Enjoy! DN: First off, I want to congratulate you on your success. It seems like MAST is really the go-to place these days for summer camp and after school in guidance and consulting. Dwayne: Thank you very much. We are

ARE YOU TIRED?

You can be tired in one of two ways I’m tired of working so f*%king hard. I’m tired of all this sh#t. I’m tried of people of me letting me down. or I’m happily tired after a long day of helping people improve their lives. I’m happily tired after giving 100%

effort to pursue my

WHY YOU SHOULD BE DOING SMS MARKETING RIGHT NOW Texting is the #1 communication method used by people under 50 years old. 82% of text messages are read within 5 minutes of receipt. That last statistic is particularly important, especially when you consider that consumers open only about 25% of the emails they receive. People send and receive text messages. STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of THE BUSINESS OF BIRTHDAY PARTIES THE CAKE CUTTING: 5-10 minutes. •Invite the parents and any other guests into the dojo with the kids to sing “Happy birthday.”. Light the cake candles and have the guests line up in front of the table with the cake. Bring the birthday person up to the front and THE THREE LEVELS OF SUCCESSFUL COPYWRITING TO DRIVE There are three levels of copywriting for martial arts marketing success. Level one, which few people ever get past, is your basic turning features into benefits: Martial arts helps you lose weight! Martial arts improves confidence in kids! Level two is a conversational approach of the same thing: I just started to take

martial

5 SIMPLE TRICKS TO STICK TO YOUR NEW YEAR'S RESOLUTIONS Come this January, about 40% of all Americans will vow to change one thing or another about their lifestyles. New Year’s resolutions usually fall under the following categories: Weight loss Finance Career Personal development Health and diet Fitness Stress management Focusing on personal relationships Fast forward six months later and 60% will have completely forgotten WHO'S THE BEST SALESMAN IN YOUR TOWN? Do you want to be known as the best salesman in your town? Would you be proud to call yourself “The Best Salesman in Martial Arts?” Would you to say, “I enroll 30 new students every month!?” Or would you like to say, “I only need to enroll a half dozen students

a month

STOP BUILDING YOUR BUSINESS NOW! Listen, the martial arts arts world is full of guru’s promising to “Double Your Business” or whatever term the marketing people say they should this week. But I have a little news for ya. You ain’t in the business of building a business, you’re in the business of THE TEACHER & THE FIGHTER Randy: Dojo Nation Times. We’ve got a real treat this month. We’ve got Mr. Dave Kovar on the along with his top guy Mr. Nick Wilson. Hello gentlemen. How are we doing today? Dave: Good morning. Doing great. Randy: Perfect. For those of you who out there might live on a mountain somewhere and

IS THIS POSSIBLE?

Someone asked if it’s possible for the martial arts profession to grow enough so that we can work together to grow the image, professionalism and market penetration to the level we all know we should be at. I say: not yet. We still have people who do not conduct

themselves as

SMARTER, FASTER, BETTER There’s a very cool thing in business. You can actually get smarter faster, which is better, if you choose to. Greg Horton calls it buying speed. What’s that mean? Duane Spires can show you how to run a very successful summer camp or after school program,so there’s IT’S JUST BUSINESS…. A little rant for the day: It’s just business Listen, if somebody tells you “It’s just business” they’re full of shit, it’s not business, it’s greed. I’ve been doing business for a lot of years, and every time someone said it’s just business, they were lying an had an ulterior motive and were covering their 13 INSIGHTFUL OBSERVATIONS ON MY RETURN TO THE MARTIAL 13 Insightful Observations on My Return to the Martial Arts Business. 1. The martial arts business is way behind the technology curve. 2. I don’t see a single school using marketing automation and I have visited hundreds of websites. Including all the “top players” (AUTO RESPONDERS ARE NOT MARKETING AUTOMATION). 3. GENIUSES AND KNUCKLEHEADS… Geniuses and Knuckleheads We have some really, realy smart people in the martial arts profession. In fact, there are some people I would classify as geniuses, and if not geniuses, at least innovators of the highest degree. These people have had a profound effect on the martial arts world over the last 50 years. They RANDY REID, AUTHOR AT DOJO NATION TIMES Why I love teaching martial arts. Randy Reid - October 22, 2018. 2549. My grandfather worked for 60 years, he earned pensions for two different companies. So did my Dad. They got up early everyday and worked physical jobs for 8+ hours a day 51 weeks a year. FISHING FOR A MENTOR…? Fishing For A Mentor? The guy in the picture is a friend of mine that is retired and lives in Cozumel, Mexico. His name is Jon. He’s has

million bucks

7 THINGS PEOPLE DON’T TELL YOU ABOUT SOCIAL MEDIA FOR Social media marketing can seem deceptively simple to people who lo at it from the outside. All you need is a great product or service and your audience will find you. Wouldn’t it be great if that were true? But sadly, it’s not. In fact, social media marketing is

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