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DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. CONSUMER EMAIL TRACKER 2021 Consumer Email Tracker 2021. 29 Mar 2021. Share. Clip. Email marketing is part of a much bigger ecosystem and the way consumers engage with their emails reflects this. This report will provide you with a wealth of deep insights into how subscribers engage with their messages – their perceptions, preferences, and dislikes when it comes to email. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. DMA EMAIL COUNCIL: UNDERSTANDING EMAIL TRACKING PIXELS The first because it is now the communication method of choice for Spinach and secondly, last week, when the BBC ran a story on so-called “spy pixels” placed in emails to consumers from brands. The DMA Email Council members, as the central intelligence for the Email Marketing Community in the UK, respond to the BBC. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens DMA ADVICE: USING THIRD PARTY DATA UNDER THE GDPR DMA ADVICE: USING THIRD PARTY DATA UNDER THE GDPR 2018 2 COPYRIGHT: THE DMA (UK) LTD 2018 Since GDPR was on the drawing board, there have 2018 DIRECT MAIL FACTS & FIGURES 2018 DIRECT MAIL REPORT. The Joint Industry Committee, JICMAIL, have just launched their 2018 Direct Mail Annual Report “New Currency for Mail.” Over a 3 month period, JICMAIL tracked the direct mail activity of around 1,000 households. Participants recorded via an App the mail they received each week and subsequent actions taken by them or anyone in their household, as a result of DMA - DATA & MARKETING ASSOCIATIONDATASEALDMA INSIGHT: THE CREATIVE OPPORTUNITYPREFERENCE SERVICES Coronavirus: March 2021 - The Impacts on Business. A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from thechallenges of
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. CONSUMER EMAIL TRACKER 2021 Consumer Email Tracker 2021. 29 Mar 2021. Share. Clip. Email marketing is part of a much bigger ecosystem and the way consumers engage with their emails reflects this. This report will provide you with a wealth of deep insights into how subscribers engage with their messages – their perceptions, preferences, and dislikes when it comes to email. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel. BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. DMA EMAIL COUNCIL: UNDERSTANDING EMAIL TRACKING PIXELS The first because it is now the communication method of choice for Spinach and secondly, last week, when the BBC ran a story on so-called “spy pixels” placed in emails to consumers from brands. The DMA Email Council members, as the central intelligence for the Email Marketing Community in the UK, respond to the BBC. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens DMA ADVICE: USING THIRD PARTY DATA UNDER THE GDPR DMA ADVICE: USING THIRD PARTY DATA UNDER THE GDPR 2018 2 COPYRIGHT: THE DMA (UK) LTD 2018 Since GDPR was on the drawing board, there have 2018 DIRECT MAIL FACTS & FIGURES 2018 DIRECT MAIL REPORT. The Joint Industry Committee, JICMAIL, have just launched their 2018 Direct Mail Annual Report “New Currency for Mail.” Over a 3 month period, JICMAIL tracked the direct mail activity of around 1,000 households. Participants recorded via an App the mail they received each week and subsequent actions taken by them or anyone in their household, as a result of CONSUMER EMAIL TRACKER 2021 Consumer Email Tracker 2021. 29 Mar 2021. Share. Clip. Email marketing is part of a much bigger ecosystem and the way consumers engage with their emails reflects this. This report will provide you with a wealth of deep insights into how subscribers engage with their messages – their perceptions, preferences, and dislikes when it comes to email. DMA AWARDS 2020: THE WINNERS' SERIES ON DEMAND The DMA Awards 2020 Winners' Series rips the curtains back on the boldest, most brilliant work in the industry. It's a live, online session - led by DMA Chair Stephen Maher - that salutes Gold, Silver and Bronze winners and delivers the insights and wisdom of a panel of DMA Awards Category Chairs who tear the lid off the winning work and take your inside why the triumphant campaigns won out. WHAT'S NEXT? 2020: WHAT THEY SAID What will happen in the UK data and marketing industry in 2020? We tapped into the futuregazing minds of DMA Awards Grand Prix winners, chatted climate change challenges (and opportunities) and got a futurist's opinion on the role of tech and the ethics of marketing. DMA STUDENT MEMBERSHIP A Data & Marketing Association (DMA) Student Membership helps students and apprentices forge ahead with a career in the UK’s thriving data and marketing industry. Membership costs £45 per year, with the opportunity to pay this in 12 monthly instalments of £3.75. It shows employers a commitment to professional development, offers DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel.PRODUCTS | DMA
B2B Council Customer Data Council Contact Centres Council Fundraising Working Group Print Council Email Council Vulnerable Consumers WorkingGroup Social Media
MEET THE CATEGORY CHAIRS OF THE 2020 DMA AWARDS Automotive Public Sector Travel and Leisure Utilities and Telecommunications Retail and E-commerce Financial Services Health and wellness Charity FMCG Best B2B Best B2C Best Use of Email Best digital destination Best use of mobile and connected devices Best Use of Search Best Use of Social Media Best use of social media for customer acquisition Best Digital Performance Best Customer Retention 2020 GOLD PUBLIC SECTOR The Team "Mullenlowe - Fran Griffin, Senior Strategist - Lovisa Silburn, Creative Director - Georgie Dale, Account Manager - Dean Lanzman, CRM Strategy Director - Stefan Bocos, Data Planner MullenLowe Open - Bien Huynh, Account Director Mullenlowe London - Hugh Todd, Creative Director - James MacAskill, Senior Strategist - Katie McCambley, Group Account Director - Jasper Wolley, DOOR DROPS' VITAL ROLE FOR BRANDS Join The Letterbox Consultancy, Newsquest, RSPCA, Edit, Cook Foods and On Agency to explore how door drops played a key role for businesses during the pandemic and how they will continue to help them thrive inthe future.
PILLARS OF THE DMA AWARDS: CREATIVITY Creativity is one of the three pillars of the DMA Awards. In this instalment Awards Committee member, chief creative officer at Isobar, Simon Gill, examines why creativity done right makes the difference between work that shortlists - and work that wins. DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
2020 SILVER ENTERTAINMENT AND MUSIC Agency: Ogilvy UK Client: Formula 1 Campaign Name: Keeping F1 fans tuned in with no racing Campaign Overview . Keeping F1 fans engaged in lockdown. During six months without races how could the sport’s voice be kept alive? REGULATION HUB UPDATE Regulation Hub Update - March 2021. 24 Mar 2021. Share. Clip. This article is written by Rachel Goddard and Steve Sullivan who is the Deputy Chair of the Contact Centre Council. The ICO is still on a roll of PECR-based enforcement actions and fines of rogue marketers and has 2020 GOLD BEST USE OF MARKETING AUTOMATION Agency: Merkle Client: Hyperoptic Campaign Name: Hyper-optimum Bidding Strategy: A Global First Campaign Overview . Doing the client’s bidding. Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms. 2020 GOLD BEST USE OF SOCIAL MEDIA Unscripted delivered high awareness and sales, setting the standard for sports marketing: 30% more BT Sport subscriptions than 2018/19, with a fraction of that period’s budget.2020 SILVER CHARITY
Agency: Parkhouse Client: St Mungo’s Campaign Name: 'Dog’s Life'/’It Started’ Campaign Overview . A warmer Christmas. St Mungo’s aims to end homelessness - but knows it takes more than putting a roof over someone’s head. 2020 BRONZE BEST DATA STORYTELLING Agency: WPP Client: WPP BrandZ Campaign Name: BrandZ Graphic Novel Campaign Overview . A novel approach to data. The mission was to story-tell and visualise the wealth of BrandZ data to illustrate how thousands of brands are understood. 2020 SILVER BEST WRITING Ogilvy UK, Formula 1, Keeping the voice of F1 alive during the'pandemic' season
2020 GOLD BEST USE OF OUT OF HOME Having identified Germany as a growth market, the publication knew it had to focus limited budget to maximise impact. Berlin was chosen for its highly educated, English speaking audience who share the newspaper’s progressive values and match the wider Guardian Weekly target audience profile. 2020 SILVER FINANCIAL SERVICES Paid TruView activity returned 46% VTR, well above the industry average of 25%. In addition: More than 170,000 people have visited the “Money on Your Mind” webpage 2020 SILVER BEST USE OF VOICE OR AUDIO MullenLowe Open, Sennheiser, Sound Check Creativity. The team worked with Sennheiser and music composer and sound designer Tim Cowie to create a perfectly curated piece of music, Sound Check. DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
2020 SILVER ENTERTAINMENT AND MUSIC Agency: Ogilvy UK Client: Formula 1 Campaign Name: Keeping F1 fans tuned in with no racing Campaign Overview . Keeping F1 fans engaged in lockdown. During six months without races how could the sport’s voice be kept alive? REGULATION HUB UPDATE Regulation Hub Update - March 2021. 24 Mar 2021. Share. Clip. This article is written by Rachel Goddard and Steve Sullivan who is the Deputy Chair of the Contact Centre Council. The ICO is still on a roll of PECR-based enforcement actions and fines of rogue marketers and has 2020 GOLD BEST USE OF MARKETING AUTOMATION Agency: Merkle Client: Hyperoptic Campaign Name: Hyper-optimum Bidding Strategy: A Global First Campaign Overview . Doing the client’s bidding. Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms. 2020 GOLD BEST USE OF SOCIAL MEDIA Unscripted delivered high awareness and sales, setting the standard for sports marketing: 30% more BT Sport subscriptions than 2018/19, with a fraction of that period’s budget.2020 SILVER CHARITY
Agency: Parkhouse Client: St Mungo’s Campaign Name: 'Dog’s Life'/’It Started’ Campaign Overview . A warmer Christmas. St Mungo’s aims to end homelessness - but knows it takes more than putting a roof over someone’s head. 2020 BRONZE BEST DATA STORYTELLING Agency: WPP Client: WPP BrandZ Campaign Name: BrandZ Graphic Novel Campaign Overview . A novel approach to data. The mission was to story-tell and visualise the wealth of BrandZ data to illustrate how thousands of brands are understood. 2020 SILVER BEST WRITING Ogilvy UK, Formula 1, Keeping the voice of F1 alive during the'pandemic' season
2020 GOLD BEST USE OF OUT OF HOME Having identified Germany as a growth market, the publication knew it had to focus limited budget to maximise impact. Berlin was chosen for its highly educated, English speaking audience who share the newspaper’s progressive values and match the wider Guardian Weekly target audience profile. 2020 SILVER FINANCIAL SERVICES Paid TruView activity returned 46% VTR, well above the industry average of 25%. In addition: More than 170,000 people have visited the “Money on Your Mind” webpage 2020 SILVER BEST USE OF VOICE OR AUDIO MullenLowe Open, Sennheiser, Sound Check Creativity. The team worked with Sennheiser and music composer and sound designer Tim Cowie to create a perfectly curated piece of music, Sound Check. DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. EMAIL BENCHMARKING REPORT 2020 Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. MARKETING VS SERVICE MESSAGING Marketing vs Service Messaging. On 24 June 2019, the ICO fined telecoms company EE Limited £100,000 for sending over 2.5 million direct marketing messages to its customers without consent. This was triggered by an individual complaint filed after the recipient received the message from EE. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens THE SEVEN-STEP AD TECH GUIDE The Seven-Step Ad Tech Guide is a step-by-step guide to help address the privacy challenges of Real Time Bidding (RTB) in programmatic advertising, produced in consultation with the Information Commissioner’s Office. The new guidance, created in partnership with ISBA, will provide support for UK businesses actively engaged in theprogrammatic
WHEN ANALOGUE AND DIGITAL MEET, MARKETING MAGIC HAPPENS When analogue and digital meet, marketing magic happens. The profound evolution of digital technology has changed the way we create, market, sell, distribute and consume products and services. As marketers, it’s impossible to ignore the fact that we’re living and operating in an increasingly digital world. Digital marketing tools like email 7 TIPS TO INCREASE YOUR DIRECT MAIL RESPONSE RATE 3. Connect your Direct Mail with Online Response. Drive your audience to your social media and website to take action. Simplifying the ease of response helps to increase the mail response and ROI. Did you know that as a direct result of receiving direct mail: 4. Personalise YourCommunication.
DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond. ‘YOUR CHOICE’ PREFERENCE SERVICE FOR UNADDRESSED MAIL DMA Door to Door Council – Your Choice Preference Service Data & Marketing Association Ltd. DMA House, 70 Margaret Street, London, W1W8SS
2020 SILVER ENTERTAINMENT AND MUSIC Agency: Ogilvy UK Client: Formula 1 Campaign Name: Keeping F1 fans tuned in with no racing Campaign Overview . Keeping F1 fans engaged in lockdown. During six months without races how could the sport’s voice be kept alive? REGULATION HUB UPDATE Regulation Hub Update - March 2021. 24 Mar 2021. Share. Clip. This article is written by Rachel Goddard and Steve Sullivan who is the Deputy Chair of the Contact Centre Council. The ICO is still on a roll of PECR-based enforcement actions and fines of rogue marketers and has 2020 GOLD BEST USE OF MARKETING AUTOMATION Agency: Merkle Client: Hyperoptic Campaign Name: Hyper-optimum Bidding Strategy: A Global First Campaign Overview . Doing the client’s bidding. Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms. 2020 GOLD BEST USE OF SOCIAL MEDIA Unscripted delivered high awareness and sales, setting the standard for sports marketing: 30% more BT Sport subscriptions than 2018/19, with a fraction of that period’s budget.2020 SILVER CHARITY
Agency: Parkhouse Client: St Mungo’s Campaign Name: 'Dog’s Life'/’It Started’ Campaign Overview . A warmer Christmas. St Mungo’s aims to end homelessness - but knows it takes more than putting a roof over someone’s head. 2020 BRONZE BEST DATA STORYTELLING Agency: WPP Client: WPP BrandZ Campaign Name: BrandZ Graphic Novel Campaign Overview . A novel approach to data. The mission was to story-tell and visualise the wealth of BrandZ data to illustrate how thousands of brands are understood. 2020 SILVER BEST WRITING Ogilvy UK, Formula 1, Keeping the voice of F1 alive during the'pandemic' season
2020 GOLD BEST USE OF OUT OF HOME Having identified Germany as a growth market, the publication knew it had to focus limited budget to maximise impact. Berlin was chosen for its highly educated, English speaking audience who share the newspaper’s progressive values and match the wider Guardian Weekly target audience profile. 2020 SILVER FINANCIAL SERVICES Paid TruView activity returned 46% VTR, well above the industry average of 25%. In addition: More than 170,000 people have visited the “Money on Your Mind” webpage 2020 SILVER BEST USE OF VOICE OR AUDIO MullenLowe Open, Sennheiser, Sound Check Creativity. The team worked with Sennheiser and music composer and sound designer Tim Cowie to create a perfectly curated piece of music, Sound Check. DMA - DATA & MARKETING ASSOCIATIONDATASEALDMA INSIGHT: THE CREATIVE OPPORTUNITYPREFERENCE SERVICES Coronavirus: March 2021 - The Impacts on Business. A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from thechallenges of
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel. DMA PRIVACY POLICIES AND TEMPLATES Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation THOUGHTFUL MARKETING: THE STORY BEHIND THE MOVEMENT Thoughtful Marketing: The Story Behind the Movement. The DMA has always placed importance on putting the customer front and centre and, throughout the lockdown, more brands and businesses have begun doing the same. To celebrate those who’ve adjusted their approaches to help others in a genuine way, we’ve partnered with the Thoughtful BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens GDPR: A CONSUMER PERSPECTIVE GDPR: A CONSUMER PERSPECTIVE 2018 3 COPYRIGHT: THE DMA (UK) LTD 2018 Does Acxiom welcome the General Data Protection Regulations (GDPR)? Absolutely. No question. As well as increasing the importance everyone must place on data, it also updates our data legislation for DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond.TRAINERS NOTES
1 | P a g e Trainers notes Written by Elaine Lee (ReynoldsBusbyLee Ltd) and Jacqui Crawley (KMB Ltd) 2018. With thanks to Sureya Landiniof Blue Donkey Ltd
DMA - DATA & MARKETING ASSOCIATIONDATASEALDMA INSIGHT: THE CREATIVE OPPORTUNITYPREFERENCE SERVICES Coronavirus: March 2021 - The Impacts on Business. A year on from the first UK-wide lockdown, the eighth phase of the DMA’s ongoing survey into the impact of coronavirus reveals some positivity for businesses looking forward, but that the road to full recovery from thechallenges of
DMA TALENT: ADHD EMPLOYER GUIDANCE DMA Talent is a division of the DMA and IDM that offers pathways for talent entering into the data and marketing industry. Our range of events and programmes provide individuals with the connections, knowledge, and confidence to take the first step of their careers. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel. DMA PRIVACY POLICIES AND TEMPLATES Members enjoy unlimited access to the very best industry-leading insight, advice & inspirational content.. If your organisation is already a member of the DMA, please login or register to continue browsing.. If you are yet to join our community of over 1,000 top UK organisations, just register your interest and a member of our team will get back to you.. If are logged in and your organisation THOUGHTFUL MARKETING: THE STORY BEHIND THE MOVEMENT Thoughtful Marketing: The Story Behind the Movement. The DMA has always placed importance on putting the customer front and centre and, throughout the lockdown, more brands and businesses have begun doing the same. To celebrate those who’ve adjusted their approaches to help others in a genuine way, we’ve partnered with the Thoughtful BABY MPS REGISTRATION Welcome to Baby MPS Online. The Baby Mailing Preference Service is here to help reduce the number of baby-related mailings you receive. Many parents to be are happy to hear from companies who can help them at this exciting time in their lives but in the sad circumstances of the death of a baby, mailings to parents about baby products from well meaning companies can cause unintended hurt. BABY MPS REGISTRATION You may register with Baby MPS either for yourself, a family member, or a friend who asked you to act on his or her behalf. To complete the registration please complete the following screens GDPR: A CONSUMER PERSPECTIVE GDPR: A CONSUMER PERSPECTIVE 2018 3 COPYRIGHT: THE DMA (UK) LTD 2018 Does Acxiom welcome the General Data Protection Regulations (GDPR)? Absolutely. No question. As well as increasing the importance everyone must place on data, it also updates our data legislation for DMA TALENT: MARKETING CHALLENGE 2021 opyrt 2020 04 Covid-19 and ScotRail Impact of Covid-19 The Covid-19 pandemic in 2020 has had a causal effect on the unprecedented rise in the use of bicycles and cycling within the UK and beyond.TRAINERS NOTES
1 | P a g e Trainers notes Written by Elaine Lee (ReynoldsBusbyLee Ltd) and Jacqui Crawley (KMB Ltd) 2018. With thanks to Sureya Landiniof Blue Donkey Ltd
2020 SILVER ENTERTAINMENT AND MUSIC Agency: Ogilvy UK Client: Formula 1 Campaign Name: Keeping F1 fans tuned in with no racing Campaign Overview . Keeping F1 fans engaged in lockdown. During six months without races how could the sport’s voice be kept alive? 2020 GOLD BEST USE OF MARKETING AUTOMATION Agency: Merkle Client: Hyperoptic Campaign Name: Hyper-optimum Bidding Strategy: A Global First Campaign Overview . Doing the client’s bidding. Hyperoptic wished to boost its share of the UK broadband market with a world-first use of algorithms. DMA GDPR GUIDANCE: CONSENT AND LEGITIMATE INTERESTS DMA GDPR guidance: Consent and Legitimate Interests. Under the General Data Protection Regulation (GDPR) you need to have an appropriate legal ground to justify your marketing activity. Marketers will be able to use either consent or legitimate interest to justify their marketing depending upon the context, audience and marketing channel.2020 SILVER CHARITY
Agency: Parkhouse Client: St Mungo’s Campaign Name: 'Dog’s Life'/’It Started’ Campaign Overview . A warmer Christmas. St Mungo’s aims to end homelessness - but knows it takes more than putting a roof over someone’s head. 2020 GOLD BEST USE OF SOCIAL MEDIA Unscripted delivered high awareness and sales, setting the standard for sports marketing: 30% more BT Sport subscriptions than 2018/19, with a fraction of that period’s budget. 2020 SILVER BEST WRITING Ogilvy UK, Formula 1, Keeping the voice of F1 alive during the'pandemic' season
2020 GOLD BEST USE OF OUT OF HOME Having identified Germany as a growth market, the publication knew it had to focus limited budget to maximise impact. Berlin was chosen for its highly educated, English speaking audience who share the newspaper’s progressive values and match the wider Guardian Weekly target audience profile. 2020 SILVER FINANCIAL SERVICES Paid TruView activity returned 46% VTR, well above the industry average of 25%. In addition: More than 170,000 people have visited the “Money on Your Mind” webpage 2020 SILVER BEST USE OF VOICE OR AUDIO MullenLowe Open, Sennheiser, Sound Check Creativity. The team worked with Sennheiser and music composer and sound designer Tim Cowie to create a perfectly curated piece of music, Sound Check. DMA - DATA & MARKETING ASSOCIATION Don’t miss out on the latest news, research insights, learning opportunities, and expert-led events from the DMA. Pop your email in the box below to stay up to speed. DMA - Data and Marketing Association * Log in or RegisterPassword
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We have found 2229 results Your search returned no results. Please amend your search.04 Dec 2020
CRAFT IN THE AGE OF CORONAVIRUS - ON COPYWRITING In the most recent article of our series, Craft in the Age of Coronavirus, Vikki Ross shares her insights on copy inside and outside covid-comms. Read what the renowned copywriter has to say, from how to excel at writing copy to her favourite pandemic campaigns.* Share
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01 Dec 2020
DMA AWARDS 2020: MEET THE WINNERS 34 categories packed with the best work in the industry, head this way to check out the Gold, Silver and Bronze winners of the DMA Awards2020
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30 Nov 2020
CORONAVIRUS: NOVEMBER 2020 - THE IMPACTS ON BUSINESS The seventh phase of the DMA’s survey into the impact of coronavirus reveals rising levels of concerns about the long-term economic effects, as businesses enter the pivotal festive season for many of them. Read on to find out how the latest lockdown and new restrictions have impacted the...* Share
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10 Nov 2020
CUSTOMER ENGAGEMENT: HOW TO WIN TRUST AND LOYALTY 2020 Our dig into customer loyalty. The last time our Customer Engagement research investigated this topic was 2018. And this time, we conducted it amid one of the most dramatic shifts our generation has ever livedand worked through.
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Email Council
Data & Marketing AssociationDMA Council
02 Dec 2020
DMA EMAIL COUNCIL: HOW TO USE DATA COLLECTION TO REDUCE ADVERTISINGSPEND
Find out from the Email Council’s Legal and Deliverability hub how to keep your customers coming back for more, insights on how to make the most of data collection, and ways to minimise advertising spend.* Share
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Tim Bond
Data & Marketing AssociationHead of Insight
02 Dec 2020
PANDEMIC MAIL ENGAGEMENT TRIGGERS JUMP IN DIGITAL Latest JICMAIL data reveals that during the coronavirus pandemic consumer engagement with mail has improved and it's proven more effective that never as a trigger to digital engagement.* Share
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30 Nov 2020
HOW MARKETERS CAN SPARK CUSTOMER CREATIVITY THROUGH CONTENT As part of DMA Scotland's regional content, guest contributor Kathryn Strachan, Founder & Managing Director, Copy House gives her insights on how to spark customer creativity.* Share
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