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HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contact FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM UNDERSTANDING LOCAL MEDIA MARKETS & OWNERSHIPSEE MORE ON DIGITALTHIRDCOAST.COM WILL PPC WORK FOR YOUR BUSINESS? In short, you will never know if PPC will work for your business – unless you try it. There are many factors that affect how successful your PPC campaigns will be; everything from the quality of your website to the keywords you choose will directly impact how well your accounts perform. That said, there are a few key indicators that should help you decide whether or not to make the CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to ABOUT US - DIGITAL THIRD COAST The DTC Story. Our strong commitment to long-term client relationships and client profitability has helped our digital marketing agency grow steadily since our beginning. We've developed custom plans for each of our 300+ clients that fit their unique business, industry, audience and company-specific goals. These relationships are central to our GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contact FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM UNDERSTANDING LOCAL MEDIA MARKETS & OWNERSHIPSEE MORE ON DIGITALTHIRDCOAST.COM WILL PPC WORK FOR YOUR BUSINESS? In short, you will never know if PPC will work for your business – unless you try it. There are many factors that affect how successful your PPC campaigns will be; everything from the quality of your website to the keywords you choose will directly impact how well your accounts perform. That said, there are a few key indicators that should help you decide whether or not to make the ABOUT US | DIGITAL THIRD COAST The DTC Story. Our strong commitment to long-term client relationships and client profitability has helped our digital marketing agency grow steadily since our beginning. We've developed custom plans for each of our 300+ clients that fit their unique business, industry, audience and company-specific goals. These relationships are central to ourOUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across the HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH RANKINGS 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICS From there, you can view which pages are directing search engine traffic to the 404 page in two easy steps. First, select the ‘Keyword’ dropdown. Then, select ‘Landing Page’ from the dialog box that pops up. That will bring up a table that shows the actual pages that users are trying to reach. You can go through thislist and get a
HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in UNDERSTANDING LOCAL MEDIA MARKETS & OWNERSHIP Say what you will about the 24/7 news cycle, but the media’s voracious appetite for content is a gold mine for digital PR and link building. Good content spreads like wildfire, filling the websites of high-authority local newspapers, television and radio stations withsyndicated links.
8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOU Wild Card. * (Asterisk): in most computer software, the asterisk symbol means is translated as ‘wildcard’. As the name suggests, wildcards are placeholders, which can be replaced by any word or phrase. This can be particularly useful if you’ve forgotten parts of a word or phrase. If, for some reason, you were trying to find thename of a
HOW TO CREATE YOUR BRANDED NEGATIVE KEYWORD STRATEGY FOR Branded campaigns in paid search are often the most profitable and successful PPC campaigns a business can create. It’s no wonder why this is; branded campaigns receive the benefit of all prior branding work, so if you’re not seeing success through brand campaigns, it’s because you haven’t yet built your brand. But there is a hidden problem that creeps into both branded and non-branded HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. SAY GOODBYE TO BROAD MATCH MODIFIERS (BMM) Phase 1: In mid-February BMM & phrase match started to transition. As a result, they started matching for the same set of search queries. At DTC, we have been keeping an eye on search volume and account matches since February 15 th. Phase 2: Starting in July, advertisers will no longer be able to create new keywords with the BMM match type. CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in THE EIGHT VALUES THAT WILL MAKE YOUR CONTENT 'NEWSWORTHY' The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in THE EIGHT VALUES THAT WILL MAKE YOUR CONTENT 'NEWSWORTHY' The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contact HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH RANKINGS 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page PORTRAIT OF AN INDUSTRY: MARKETING AGENCIES IN 2020 As of 2018, 4.8 percent of Fortune 500 CEOs were female. As of 2017, 22.2 percent of Fortune 500 board members were female. In 2019, 29 percent of senior management roles globally, were held by women. For our report, we analyzed a sample of 550 agencies based in the US, looking at two numbers representative of gender distribution: 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOU Wild Card. * (Asterisk): in most computer software, the asterisk symbol means is translated as ‘wildcard’. As the name suggests, wildcards are placeholders, which can be replaced by any word or phrase. This can be particularly useful if you’ve forgotten parts of a word or phrase. If, for some reason, you were trying to find thename of a
WILL PPC WORK FOR YOUR BUSINESS? In short, you will never know if PPC will work for your business – unless you try it. There are many factors that affect how successful your PPC campaigns will be; everything from the quality of your website to the keywords you choose will directly impact how well your accounts perform. That said, there are a few key indicators that should help you decide whether or not to make the UNDERSTANDING LOCAL MEDIA MARKETS & OWNERSHIP Say what you will about the 24/7 news cycle, but the media’s voracious appetite for content is a gold mine for digital PR and link building. Good content spreads like wildfire, filling the websites of high-authority local newspapers, television and radio stations withsyndicated links.
HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
WHAT TO DO WHEN LIMITED BY BUDGET IN GOOGLE ADWORDS The AdWords help guide states that your campaign status will be updated with “Limited by Budget” when your “daily budget is lower than the recommended amount.”. So put very simply – if the keywords and bids you have in your campaign could spend more than CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
OUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across the DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in THE EIGHT VALUES THAT WILL MAKE YOUR CONTENT 'NEWSWORTHY' The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
OUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across the DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in THE EIGHT VALUES THAT WILL MAKE YOUR CONTENT 'NEWSWORTHY' The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. ABOUT US - DIGITAL THIRD COAST The DTC Story. Our strong commitment to long-term client relationships and client profitability has helped our digital marketing agency grow steadily since our beginning. We've developed custom plans for each of our 300+ clients that fit their unique business, industry, audience and company-specific goals. These relationships are central to ourOUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across the DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICS From there, you can view which pages are directing search engine traffic to the 404 page in two easy steps. First, select the ‘Keyword’ dropdown. Then, select ‘Landing Page’ from the dialog box that pops up. That will bring up a table that shows the actual pages that users are trying to reach. You can go through thislist and get a
PPC & SEO CASE STUDY Increase in conversions from organic search. During this period of on-site SEO work and content promotion, we saw an 141% increase in organic traffic. Beyond that, Olivet Nazarene University experienced a 400% increase in the number of conversions stemming from organic traffic. Our paid ad campaign yielded a 70% increase in the totalnumber of
HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH RANKINGS 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page WILL PPC WORK FOR YOUR BUSINESS? In short, you will never know if PPC will work for your business – unless you try it. There are many factors that affect how successful your PPC campaigns will be; everything from the quality of your website to the keywords you choose will directly impact how well your accounts perform. That said, there are a few key indicators that should help you decide whether or not to make the HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM THE EIGHT VALUES THAT WILL MAKE YOUR CONTENT 'NEWSWORTHY' The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. 7 QUESTIONS TO ASK YOUR DIGITAL AGENCY Visibility and rankings: A digital agency should rank for its own keywords. Search to see if the firm ranks for digital marketing terms in its service areas. Remember, competition to make the first page of results is fierce, and small agencies can’t always beat large firms. That doesn’t make them a bad choice, so get the full picture before HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM THE EIGHT VALUES THAT WILL MAKE YOUR CONTENT 'NEWSWORTHY' The press release came in from the Member for Bathurst via fax. The office of the Honorable Gerard Martin, our state representative, wanted us to know that they’d purchased two new fire engines for the town and apparently, they thought that a certain grumpy, severely hungover newsroom intern would find this interesting. They were wrong. 7 QUESTIONS TO ASK YOUR DIGITAL AGENCY Visibility and rankings: A digital agency should rank for its own keywords. Search to see if the firm ranks for digital marketing terms in its service areas. Remember, competition to make the first page of results is fierce, and small agencies can’t always beat large firms. That doesn’t make them a bad choice, so get the full picture before HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contact 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOU Wild Card. * (Asterisk): in most computer software, the asterisk symbol means is translated as ‘wildcard’. As the name suggests, wildcards are placeholders, which can be replaced by any word or phrase. This can be particularly useful if you’ve forgotten parts of a word or phrase. If, for some reason, you were trying to find thename of a
HOW CAN I ANALYZE PHONE CALL TRACKING DATA? Phone call tracking is an often overlooked tracking tool to begin with, but when it comes to analyzing the results, most of the companies that utilize phone call tracking don't use it to the fullest. If you aren't using phone call tracking already to track your online marketing efforts, then head on over here to learn more about how to track calls from your digital marketing channels. UNDERSTANDING LOCAL MEDIA MARKETS & OWNERSHIP Say what you will about the 24/7 news cycle, but the media’s voracious appetite for content is a gold mine for digital PR and link building. Good content spreads like wildfire, filling the websites of high-authority local newspapers, television and radio stations withsyndicated links.
GOOGLE ADS AUTOMATED HEADLINES: WHAT THEY DO & HOW TO FIX IT Google Ads’ Automated Longer Headlines. In recent months, Google has been rolling out automated extensions.. According to Google, “automated extensions can give you more robust ads and more chances to win new customers.When an automated extension is predicted to improve your ad’s performance, Google Ads automatically creates and shows it below your ad.” HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
WILL PPC WORK FOR YOUR BUSINESS? In short, you will never know if PPC will work for your business – unless you try it. There are many factors that affect how successful your PPC campaigns will be; everything from the quality of your website to the keywords you choose will directly impact how well your accounts perform. That said, there are a few key indicators that should help you decide whether or not to make the WHAT TO DO WHEN LIMITED BY BUDGET IN GOOGLE ADWORDS The AdWords help guide states that your campaign status will be updated with “Limited by Budget” when your “daily budget is lower than the recommended amount.”. So put very simply – if the keywords and bids you have in your campaign could spend more than CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
ABOUT US | DIGITAL THIRD COAST The DTC Story. Our strong commitment to long-term client relationships and client profitability has helped our digital marketing agency grow steadily since our beginning. We've developed custom plans for each of our 300+ clients that fit their unique business, industry, audience and company-specific goals. These relationships are central to ourOUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across theCONTACT DTC
MAKE CONTACT. Call 773-904-2700 or fill out the form.. We’ll be in touch within 24 business hours. DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICS From there, you can view which pages are directing search engine traffic to the 404 page in two easy steps. First, select the ‘Keyword’ dropdown. Then, select ‘Landing Page’ from the dialog box that pops up. That will bring up a table that shows the actual pages that users are trying to reach. You can go through thislist and get a
HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contactMARKETING MATH
This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
7 QUESTIONS TO ASK YOUR DIGITAL AGENCY Visibility and rankings: A digital agency should rank for its own keywords. Search to see if the firm ranks for digital marketing terms in its service areas. Remember, competition to make the first page of results is fierce, and small agencies can’t always beat large firms. That doesn’t make them a bad choice, so get the full picture before CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COMGOOGLE SITES 404 ERRORWHAT IS ERROR 404 GOOGLE404 ERROR PAGE404 PAGE NOT FOUND404 PAGE TEMPLATEA 404 ERROR HAPPENS WHEN HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COMGOOGLE SITES 404 ERRORWHAT IS ERROR 404 GOOGLE404 ERROR PAGE404 PAGE NOT FOUND404 PAGE TEMPLATEA 404 ERROR HAPPENS WHEN HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
ABOUT US | DIGITAL THIRD COAST The DTC Story. Our strong commitment to long-term client relationships and client profitability has helped our digital marketing agency grow steadily since our beginning. We've developed custom plans for each of our 300+ clients that fit their unique business, industry, audience and company-specific goals. These relationships are central to ourOUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across theCONTACT DTC
MAKE CONTACT. Call 773-904-2700 or fill out the form.. We’ll be in touch within 24 business hours. DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICS From there, you can view which pages are directing search engine traffic to the 404 page in two easy steps. First, select the ‘Keyword’ dropdown. Then, select ‘Landing Page’ from the dialog box that pops up. That will bring up a table that shows the actual pages that users are trying to reach. You can go through thislist and get a
HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contactMARKETING MATH
This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
7 QUESTIONS TO ASK YOUR DIGITAL AGENCY Visibility and rankings: A digital agency should rank for its own keywords. Search to see if the firm ranks for digital marketing terms in its service areas. Remember, competition to make the first page of results is fierce, and small agencies can’t always beat large firms. That doesn’t make them a bad choice, so get the full picture before CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COMGOOGLE SITES 404 ERRORWHAT IS ERROR 404 GOOGLE404 ERROR PAGE404 PAGE NOT FOUND404 PAGE TEMPLATEA 404 ERROR HAPPENS WHEN HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
CHICAGO DIGITAL MARKETING & SEARCH AGENCY Competition is fierce and the honor to win is unmatched. We are a 2017 & 2020 US Search award winner. Recognized as one of the best digital. marketing agencies in the US. More awards. “DTC has been outstanding partners. They take great care to optimize our campaigns to GOOGLE ADVERTISING STATS FOR 2021 Google was the most-visited domain in February 2020, with 74.17 billion hits (First Site Guide, 2020)62% of all core search queries in the United States are generated by Google (Statista, 2020)Google Ads is currently the biggest provider of search advertising on the market (Statista, 2020)96% of Google’s revenue comes from advertising(Curvearro, 2020)
DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. HOW TO REMOVE WEB PAGES WITHOUT DAMAGING YOUR SEARCH … 410 Pages. A good rule of thumb: if you want to kill off an old page, you should do with a 410. A page that returns a 410 response tells the search engines that the page is permanently gone. Google will remove pages from a website that return a 410 from their index. While there is some evidence that Google might eventually remove a 404 page 8 EASY SYMBOLS TO MAKE GOOGLE WORK BETTER FOR YOUSEE MORE ON DIGITALTHIRDCOAST.COM HOW TO CONTINUE USING YOUR GOOGLE ANALYTICS ACCOUNT WHEN First, you need to add the Google Analytics code that’s being used on your current site to the new site. Here’s how to find it: When logged into Analytics, click on the gear icon that’s in the right corner of every screen. Click on the ‘Tracking Code’ tab. Your site’s code appears in FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICSSEE MORE ON DIGITALTHIRDCOAST.COMGOOGLE SITES 404 ERRORWHAT IS ERROR 404 GOOGLE404 ERROR PAGE404 PAGE NOT FOUND404 PAGE TEMPLATEA 404 ERROR HAPPENS WHEN HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the HOW DOES GOOGLE ANALYTICS ACTUALLY WORK? At the end of the day, Google Analytics is a great tool to track user behavior on your website, and to assess the performance of Google Ads and search engine optimization (SEO). Businesses can easily set goals, measure conversion and conversion rates, and glean insights about site traffic and anonymous users travel around their websites. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
ABOUT US | DIGITAL THIRD COAST The DTC Story. Our strong commitment to long-term client relationships and client profitability has helped our digital marketing agency grow steadily since our beginning. We've developed custom plans for each of our 300+ clients that fit their unique business, industry, audience and company-specific goals. These relationships are central to ourOUR AMAZING TEAM!
Matt Zajechowski. As Outreach Team Lead, my role is to coordinate and oversee the promotional strategy of all the content we create at Digital Third Coast. With more than 12 years of experience in this role, I know how to effectively engage with media personnel and earn coverage from publications across theCONTACT DTC
MAKE CONTACT. Call 773-904-2700 or fill out the form.. We’ll be in touch within 24 business hours. DIGITAL THIRD COAST REVIEWS Boosted content overhaul doubles CTR benchmark. Strategic revamp of Facebook advertising messaging drove increased site traffic while simultaneously establishing thought leadership and brand trust among prospects. All Digital PR Paid Media SEO. FINDING AND FIXING 404 PAGES WITH GOOGLE ANALYTICS From there, you can view which pages are directing search engine traffic to the 404 page in two easy steps. First, select the ‘Keyword’ dropdown. Then, select ‘Landing Page’ from the dialog box that pops up. That will bring up a table that shows the actual pages that users are trying to reach. You can go through thislist and get a
HOW TO FIND AND MONITOR INBOUND LINKS An inbound link, or backlink, is any URL, video, or image on a site other than yours that will bring a user back to your site if clicked. A backlink profile, then, is the10 DIGITAL PR TOOLS
BuzzStream. BuzzStream’s software is a good fit for any digital marketer focused on digital PR, link building, or content promotion. The platform allows for easy research, pitching, contact managing, and reporting. When we say easy, we mean it: BuzzStream includes automatic list building and has the ability to automatically identify contactMARKETING MATH
This math for marketers guide gives quick and useful definitions for basic marketing principles, Google Analytics, pay-per-click strategies, testing and probability topics and social media. Be sure to bookmark this page — there's a lot here. HOW DO YOU MEASURE THE SUCCESS OF A VIRAL PIECE? Google News. Google News, surprisingly, is one of the more under-used tools for checking the viral effectiveness of a campaign. Some publications may not link or even mention your brand name or company if a piece goes viral. Going to Google News and typing in the title of your content or similar terms will show you what publications aretalking
7 QUESTIONS TO ASK YOUR DIGITAL AGENCY Visibility and rankings: A digital agency should rank for its own keywords. Search to see if the firm ranks for digital marketing terms in its service areas. Remember, competition to make the first page of results is fierce, and small agencies can’t always beat large firms. That doesn’t make them a bad choice, so get the full picture before* Services
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HELP YOUR FUTURE CUSTOMERS FIND YOU. Award-winning digital strategy WE'RE SEARCH MARKETING SPECIALISTS MAKING A MEASURABLE DIFFERENCE FOR EVERY CLIENT WE SERVE.*
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10 UNIQUE TV NEWS SEGMENTS BOOSTS RANKINGS How DTC utilized link building to land ImproveNet over 100 media placements and earn several on-air television segments.Read more
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539% INCREASE IN REGISTRATION How DTC helped a small business achieve record growth in just eight months with a custom strategy for paid media ads.Read more
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DIGITAL PR INCREASES ORGANIC TRAFFIC, KEYWORD RANKINGS Data-driven content campaigns earn C+R Research significant national and local media coverage.Read more
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GOOGLE PREMIER PARTNER AWARDS Achieving Google Premier Partner status means we've demonstrated world-class skill and expertise on the AdWords platform and demonstrated consistent client and agency growth over time.*
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The US Search Awards are like the Oscars of the search industry. Competition is fierce and the honor to win is unmatched. We are a 2017 US Search award winner and three-time 2018 finalist. CONSISTENTLY RECOGNIZED BY INDUSTRY LEADERS FOR HELPING CLIENTS GROW.More awards
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“DTC has been outstanding partners. They take great care to optimize our campaigns to get the most out of every dollar we spend.” KYLE ANDERSON, DIRECTOR OF DIGITAL PROGRAMS, LURIE CHILDREN'S HOSPITAL “We’ve worked with a few and partnered with one. Only one.” — ANDY CRESTODINA, CHIEF MARKETING OFFICER AND CO-FOUNDER, ORBITMEDIA STUDIOS
“DTC was the perfect partner. Their strategies save time and money, generate high-quality traffic and increase conversion rates.” — NICOLE BOSTICK, SENIOR BRAND MANAGER, LIFE TIME, INC. “DTC has been a true partner. The team feels like an extension of our own marketing team rather than just a vendor.” — CARRIE DILLEY, EXECUTIVE DIRECTOR OF MARKETING AND COMMUNICATIONS, OLIVET NAZARENE UNIVERSITY “DTC has been outstanding partners. They take great care to optimize our campaigns to get the most out of every dollar we spend.” KYLE ANDERSON, DIRECTOR OF DIGITAL PROGRAMS, LURIE CHILDREN'S HOSPITAL “We’ve worked with a few and partnered with one. Only one.” — ANDY CRESTODINA, CHIEF MARKETING OFFICER AND CO-FOUNDER, ORBITMEDIA STUDIOS
“DTC was the perfect partner. Their strategies save time and money, generate high-quality traffic and increase conversion rates.” — NICOLE BOSTICK, SENIOR BRAND MANAGER, LIFE TIME, INC. “DTC has been a true partner. The team feels like an extension of our own marketing team rather than just a vendor.” — CARRIE DILLEY, EXECUTIVE DIRECTOR OF MARKETING AND COMMUNICATIONS, OLIVET NAZARENE UNIVERSITY “DTC has been outstanding partners. They take great care to optimize our campaigns to get the most out of every dollar we spend.” KYLE ANDERSON, DIRECTOR OF DIGITAL PROGRAMS, LURIE CHILDREN'S HOSPITAL2/4
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