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DESTINATION BC
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenouspartners.
ABOUT US | DESTINATION BC About Destination BC. Destination British Columbia (Destination BC) is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. COVID-19 INDUSTRY CALLS COVID-19 industry calls . Destination BC is holding regular calls with partners from across the province. All tourism partners and stakeholders are encouraged to join the call to hear more about what we know, including federal, provincial, and organizational TOURISM INDUSTRY DASHBOARD Welcome to Destination British Columbia’s Tourism Industry Dashboard . This dashboard is best viewed on a desktop device. Please reach out to our Research & Analytics team at TourismResearch@DestinationBC.ca if you have any inquiries about the dashboard. MUNICIPAL & REGIONAL DISTRICT TAX The Municipal and Regional District Tax (MRDT) was introduced in 1987, by the Provincial Government, to provide funding for local tourism marketing, programs, and projects. The tax is intended to help grow BC revenues, visitation, and jobs, and amplify BC’s tourism marketingefforts in an
GUIDELINES FOR RE-OPENING AND OPERATING COMMUNITY VISITOR 1 | P r e p a r e d b y D e s t i n a t i o n B C V i s i t o r S e r v i c e s J u n e 2 0 2 0 a n d R e v i s e d i n J a n u a r y 2 0 2 1 1.0 Introduction This document provides guidance to Visitor Centre Managers and Visitor Services Network Sponsor SUSAN RYBAR JOINS DESTINATION BC AS ACTING VICE PRESIDENT Starting June 7, Susan Rybar will assume the role of Acting Vice President of Destination Management at Destination BC, taking overfrom Grant Mackay,
MRDT FREQUENTLY ASKED QUESTIONS We’ve listed out commonly asked MRDT questions below, along with our responses. If your questions about the MRDT application process, program and reporting requirements aren’t addressed here, we encourage you to reach out to us at MRDT@destinationBC.ca or by phone at 604-953-6704. If you have questions about collecting the MRDT, we recommend that you reach out to the Ministry of Finance at DESTINATION BC'S STATEMENT ABOUT MASS GRAVE AT FORMER The mistreatment of Indigenous peoples in Canada is a tragic and shameful part of our living history. The discovery of 215 bodies found in the area around the former Kamloops Indian Residential School is once again a reminder of the atrocities and harms families and Survivors have suffered and continue to suffer. WHAT DOES IT MEAN TO BE DISABILITY AWARE? What Does it Mean to be Disability Aware? Author: Melanie Scott (April 2018) repurposed with permission from the Rick Hansen Foundation.. Being disability aware means taking a look at your current perceptions about people with disabilities and being more mindful of how you think and act around them.DESTINATION BC
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenouspartners.
ABOUT US | DESTINATION BC About Destination BC. Destination British Columbia (Destination BC) is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. COVID-19 INDUSTRY CALLS COVID-19 industry calls . Destination BC is holding regular calls with partners from across the province. All tourism partners and stakeholders are encouraged to join the call to hear more about what we know, including federal, provincial, and organizational TOURISM INDUSTRY DASHBOARD Welcome to Destination British Columbia’s Tourism Industry Dashboard . This dashboard is best viewed on a desktop device. Please reach out to our Research & Analytics team at TourismResearch@DestinationBC.ca if you have any inquiries about the dashboard. MUNICIPAL & REGIONAL DISTRICT TAX The Municipal and Regional District Tax (MRDT) was introduced in 1987, by the Provincial Government, to provide funding for local tourism marketing, programs, and projects. The tax is intended to help grow BC revenues, visitation, and jobs, and amplify BC’s tourism marketingefforts in an
GUIDELINES FOR RE-OPENING AND OPERATING COMMUNITY VISITOR 1 | P r e p a r e d b y D e s t i n a t i o n B C V i s i t o r S e r v i c e s J u n e 2 0 2 0 a n d R e v i s e d i n J a n u a r y 2 0 2 1 1.0 Introduction This document provides guidance to Visitor Centre Managers and Visitor Services Network Sponsor SUSAN RYBAR JOINS DESTINATION BC AS ACTING VICE PRESIDENT Starting June 7, Susan Rybar will assume the role of Acting Vice President of Destination Management at Destination BC, taking overfrom Grant Mackay,
MRDT FREQUENTLY ASKED QUESTIONS We’ve listed out commonly asked MRDT questions below, along with our responses. If your questions about the MRDT application process, program and reporting requirements aren’t addressed here, we encourage you to reach out to us at MRDT@destinationBC.ca or by phone at 604-953-6704. If you have questions about collecting the MRDT, we recommend that you reach out to the Ministry of Finance at DESTINATION BC'S STATEMENT ABOUT MASS GRAVE AT FORMER The mistreatment of Indigenous peoples in Canada is a tragic and shameful part of our living history. The discovery of 215 bodies found in the area around the former Kamloops Indian Residential School is once again a reminder of the atrocities and harms families and Survivors have suffered and continue to suffer. WHAT DOES IT MEAN TO BE DISABILITY AWARE? What Does it Mean to be Disability Aware? Author: Melanie Scott (April 2018) repurposed with permission from the Rick Hansen Foundation.. Being disability aware means taking a look at your current perceptions about people with disabilities and being more mindful of how you think and act around them. COVID-19 (CORONAVIRUS) UPDATE COVID-19 Update. Last updated: May 27, 2021 at 10:30 AM UPDATE! On May 25 the Province launched its plan to safely bring British Columbians back together. BC’s Restart is a careful, four-step plan focused on protecting people and safely getting life back to normal. ABOUT US | DESTINATION BC About Destination BC. Destination British Columbia (Destination BC) is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. ROAD TO RECOVERY WEBINARS As tourism businesses plan their own unique path forward, they will need support on the road to recovery, to adapt and overcome a pandemic that has touched so many people around the world. To support this, Destination BC is launching a series of webinars to supportTOURISM FAQS
FAQs: Tourism businesses and accommodation. In partnership with the Ministry of Tourism, Arts and Culture, BC’s Ministry of Health, and other industry partners, we have created an FAQ. This will be continually updated, providing information from BC, national, and international partners to give you the information you need as itrelates to
CAREERS WITH DESTINATION BC Destination BC is committed to ensuring diversity, equity, and inclusion within our organisation and in all aspects of our work, and welcome applications from all qualified job seekers. We lead by being a collaborative, insight-driven, results-focused, courageous team. If you are an applicant with a disability, we will ensure workplaceEXPLORE BC CAMPAIGN
The campaign is primarily aimed at motivating BC residents to travel within BC during the Spring, Fall and Winter shoulder seasons, and travel to areas with capacity in high season. The Explore BC campaign also proudly supports BC Wine Month in April. The campaign utilises a combination of traditional and digital media to reach BritishINVEST IN ICONICS
The Invest in Iconics Strategy is a long-term strategy to responsibly increase tourism revenue and visitation to British Columbia through dispersion, using place branding and place making (destination development) to competitively differentiate BC on the world stage.By identifying a small number of globally compelling routes and places, this strategy provides a powerful new way to package and TOURISM INDUSTRY BOLSTERED THROUGH DESTINATION DEVELOPMENT The destination development funding invests in implementation-ready tourism infrastructure and amenities projects that support the recovery and resilience of tourism. It creates jobs and develops infrastructure that will attract visitors to B.C. communities when travel resumes. Approved projects include campground and recreational-vehicle site WHAT DOES IT MEAN TO BE DISABILITY AWARE? What Does it Mean to be Disability Aware? Author: Melanie Scott (April 2018) repurposed with permission from the Rick Hansen Foundation.. Being disability aware means taking a look at your current perceptions about people with disabilities and being more mindful of how you think and act around them. MODEL CONSENT RELEASE This model release allows you to share images or video with Destination BC. It gives us the legal permission to use and publish any image or video that includes people.DESTINATION BC
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenouspartners.
BC'S DESTINATION BRAND GUIDELINES BC’s Destination Brand Guidelines. A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand. About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF. COVID-19 INDUSTRY CALLS COVID-19 industry calls . Destination BC is holding regular calls with partners from across the province. All tourism partners and stakeholders are encouraged to join the call to hear more about what we know, including federal, provincial, and organizational #BCTOURISMCOUNTS: TOURISM WEEK 2021 #BCTourismCounts: Tourism Week 2021 Tourism Week is a seven-day coast to coast to coast event to recognize Canada’s tourism economy, and the impact it has on every community across the country, including those right here in BC. TOURISM INDUSTRY SAFETY PLANS TOURISM industry covid-19 safety plans . In accordance with the COVID-19 Safety Plan Order of BC’s Provincial Health Officer, introduced in the spring, every business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission. As well as being posted publicly at the workplace, this plan must be GUIDELINES FOR RE-OPENING AND OPERATING COMMUNITY VISITOR 1 | P r e p a r e d b y D e s t i n a t i o n B C V i s i t o r S e r v i c e s J u n e 2 0 2 0 a n d R e v i s e d i n J a n u a r y 2 0 2 1 1.0 Introduction This document provides guidance to Visitor Centre Managers and Visitor Services Network Sponsor TOURISM INDUSTRY BOLSTERED THROUGH DESTINATION DEVELOPMENT The destination development funding invests in implementation-ready tourism infrastructure and amenities projects that support the recovery and resilience of tourism. It creates jobs and develops infrastructure that will attract visitors to B.C. communities when travel resumes. Approved projects include campground and recreational-vehicle site MODEL CONSENT RELEASE This model release allows you to share images or video with Destination BC. It gives us the legal permission to use and publish any image or video that includes people. ONLINE REPUTATION MANAGEMENT 5 Before we get started, a few definitions. Social media refers to web-based and mobile applications used for social interaction and the exchange of user-generated content. SocialMARSHA WALDEN
Official Websites. HelloBC.com. Be inspired to start planning your BC Vacation. Travel Media. Information for journalists, editors and broadcasters. Tourism Business Portal. Online, self-service business listings system for tourism industry.DESTINATION BC
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenouspartners.
BC'S DESTINATION BRAND GUIDELINES BC’s Destination Brand Guidelines. A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand. About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF. COVID-19 INDUSTRY CALLS COVID-19 industry calls . Destination BC is holding regular calls with partners from across the province. All tourism partners and stakeholders are encouraged to join the call to hear more about what we know, including federal, provincial, and organizational #BCTOURISMCOUNTS: TOURISM WEEK 2021 #BCTourismCounts: Tourism Week 2021 Tourism Week is a seven-day coast to coast to coast event to recognize Canada’s tourism economy, and the impact it has on every community across the country, including those right here in BC. TOURISM INDUSTRY SAFETY PLANS TOURISM industry covid-19 safety plans . In accordance with the COVID-19 Safety Plan Order of BC’s Provincial Health Officer, introduced in the spring, every business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission. As well as being posted publicly at the workplace, this plan must be GUIDELINES FOR RE-OPENING AND OPERATING COMMUNITY VISITOR 1 | P r e p a r e d b y D e s t i n a t i o n B C V i s i t o r S e r v i c e s J u n e 2 0 2 0 a n d R e v i s e d i n J a n u a r y 2 0 2 1 1.0 Introduction This document provides guidance to Visitor Centre Managers and Visitor Services Network Sponsor TOURISM INDUSTRY BOLSTERED THROUGH DESTINATION DEVELOPMENT The destination development funding invests in implementation-ready tourism infrastructure and amenities projects that support the recovery and resilience of tourism. It creates jobs and develops infrastructure that will attract visitors to B.C. communities when travel resumes. Approved projects include campground and recreational-vehicle site MODEL CONSENT RELEASE This model release allows you to share images or video with Destination BC. It gives us the legal permission to use and publish any image or video that includes people. ONLINE REPUTATION MANAGEMENT 5 Before we get started, a few definitions. Social media refers to web-based and mobile applications used for social interaction and the exchange of user-generated content. SocialMARSHA WALDEN
Official Websites. HelloBC.com. Be inspired to start planning your BC Vacation. Travel Media. Information for journalists, editors and broadcasters. Tourism Business Portal. Online, self-service business listings system for tourism industry. DESTINATION BC AND WESTERN ECONOMIC DIVERSIFICATION CANADA Through Destination BC, Western Economic Diversification Canada is assisting tourism businesses and community tourism organisations in British Columbia mitigate the ongoing impacts of COVID-19. Administered and managed by Destination BC, a total of $6.7 million in financial support has funded a Community Adaptation Funding Program and Fixed Cost Support Program, and a Digital ABOUT US | DESTINATION BC About Destination BC. Destination British Columbia (Destination BC) is a provincially funded, industry-led Crown corporation that supports a strong and competitive future for BC’s tourism industry through a combination of global marketing, destination development, industry learning, cooperative community-based programs, and visitor servicing. #BCTOURISMCOUNTS: TOURISM WEEK 2021 #BCTourismCounts: Tourism Week 2021 Tourism Week is a seven-day coast to coast to coast event to recognize Canada’s tourism economy, and the impact it has on every community across the country, including those right here in BC.INVEST IN ICONICS
The Invest in Iconics Strategy is a long-term strategy to responsibly increase tourism revenue and visitation to British Columbia through dispersion, using place branding and place making (destination development) to competitively differentiate BC on the world stage.By identifying a small number of globally compelling routes and places, this strategy provides a powerful new way to package andTOURISM FAQS
FAQs: Tourism businesses and accommodation. In partnership with the Ministry of Tourism, Arts and Culture, BC’s Ministry of Health, and other industry partners, we have created an FAQ. This will be continually updated, providing information from BC, national, and international partners to give you the information you need as itrelates to
MUNICIPAL & REGIONAL DISTRICT TAX The Municipal and Regional District Tax (MRDT) was introduced in 1987, by the Provincial Government, to provide funding for local tourism marketing, programs, and projects. The tax is intended to help grow BC revenues, visitation, and jobs, and amplify BC’s tourism marketingefforts in an
COVID-19 UPDATE: NOVEMBER 19, 2020 Posted on November 19, 2020. By order and direction of the PHO, individuals and businesses in BC must significantly reduce social interactions and travel from November 19 at midnight. The order is in effect until December 7, 2020 at midnight. BC tourism businesses can refer to the Messaging Guidance for November 20-December 7 related tothe
EXPLORE BC CAMPAIGN
The campaign is primarily aimed at motivating BC residents to travel within BC during the Spring, Fall and Winter shoulder seasons, and travel to areas with capacity in high season. The Explore BC campaign also proudly supports BC Wine Month in April. The campaign utilises a combination of traditional and digital media to reach British EXECUTIVE LEADERSHIP Destination BC’s executive team is led by the CEO and includes leaders from across the organization’s core business groups. The CEO achieves corporate goals and priorities set by the Board, sets standards for organizational conduct, and recommends new initiatives to the Board. Richard Porges Interim President and CEO. INFLUENCER MARKETING Influencer has a strong following in the 45+ years age category (except in China and Mexico where our target audience is younger). Influencer has a minimum of 50,000 followers on one social media channel and has a high engagement rate (minimum of 2.4%). Influencers pitching content creation projects need to be aligned with DestinationBC’s brand.
DESTINATION BC
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenouspartners.
COVID-19 (CORONAVIRUS) UPDATE COVID-19 Update. Last updated: May 27, 2021 at 10:30 AM UPDATE! On May 25 the Province launched its plan to safely bring British Columbians back together. BC’s Restart is a careful, four-step plan focused on protecting people and safely getting life back to normal. COVID-19 INDUSTRY CALLS COVID-19 industry calls . Destination BC is holding regular calls with partners from across the province. All tourism partners and stakeholders are encouraged to join the call to hear more about what we know, including federal, provincial, and organizational BC'S DESTINATION BRAND GUIDELINES BC’s Destination Brand Guidelines. A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand. About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF. #BCTOURISMCOUNTS: TOURISM WEEK 2021 #BCTourismCounts: Tourism Week 2021 Tourism Week is a seven-day coast to coast to coast event to recognize Canada’s tourism economy, and the impact it has on every community across the country, including those right here in BC. TOURISM INDUSTRY SAFETY PLANS TOURISM industry covid-19 safety plans . In accordance with the COVID-19 Safety Plan Order of BC’s Provincial Health Officer, introduced in the spring, every business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission. As well as being posted publicly at the workplace, this plan must be GUIDELINES FOR RE-OPENING AND OPERATING COMMUNITY VISITOR 1 | P r e p a r e d b y D e s t i n a t i o n B C V i s i t o r S e r v i c e s J u n e 2 0 2 0 a n d R e v i s e d i n J a n u a r y 2 0 2 1 1.0 Introduction This document provides guidance to Visitor Centre Managers and Visitor Services Network Sponsor DESTINATION BC'S STATEMENT ABOUT MASS GRAVE AT FORMER The mistreatment of Indigenous peoples in Canada is a tragic and shameful part of our living history. The discovery of 215 bodies found in the area around the former Kamloops Indian Residential School is once again a reminder of the atrocities and harms families and Survivors have suffered and continue to suffer. TOURISM INDUSTRY BOLSTERED THROUGH DESTINATION DEVELOPMENT The destination development funding invests in implementation-ready tourism infrastructure and amenities projects that support the recovery and resilience of tourism. It creates jobs and develops infrastructure that will attract visitors to B.C. communities when travel resumes. Approved projects include campground and recreational-vehicle site MODEL CONSENT RELEASE This model release allows you to share images or video with Destination BC. It gives us the legal permission to use and publish any image or video that includes people.DESTINATION BC
Destination BC is focused on attracting overnight visitors to the province, by promoting our Super, Natural British Columbia® brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenouspartners.
COVID-19 (CORONAVIRUS) UPDATE COVID-19 Update. Last updated: May 27, 2021 at 10:30 AM UPDATE! On May 25 the Province launched its plan to safely bring British Columbians back together. BC’s Restart is a careful, four-step plan focused on protecting people and safely getting life back to normal. COVID-19 INDUSTRY CALLS COVID-19 industry calls . Destination BC is holding regular calls with partners from across the province. All tourism partners and stakeholders are encouraged to join the call to hear more about what we know, including federal, provincial, and organizational BC'S DESTINATION BRAND GUIDELINES BC’s Destination Brand Guidelines. A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand. About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF. #BCTOURISMCOUNTS: TOURISM WEEK 2021 #BCTourismCounts: Tourism Week 2021 Tourism Week is a seven-day coast to coast to coast event to recognize Canada’s tourism economy, and the impact it has on every community across the country, including those right here in BC. TOURISM INDUSTRY SAFETY PLANS TOURISM industry covid-19 safety plans . In accordance with the COVID-19 Safety Plan Order of BC’s Provincial Health Officer, introduced in the spring, every business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission. As well as being posted publicly at the workplace, this plan must be GUIDELINES FOR RE-OPENING AND OPERATING COMMUNITY VISITOR 1 | P r e p a r e d b y D e s t i n a t i o n B C V i s i t o r S e r v i c e s J u n e 2 0 2 0 a n d R e v i s e d i n J a n u a r y 2 0 2 1 1.0 Introduction This document provides guidance to Visitor Centre Managers and Visitor Services Network Sponsor DESTINATION BC'S STATEMENT ABOUT MASS GRAVE AT FORMER The mistreatment of Indigenous peoples in Canada is a tragic and shameful part of our living history. The discovery of 215 bodies found in the area around the former Kamloops Indian Residential School is once again a reminder of the atrocities and harms families and Survivors have suffered and continue to suffer. TOURISM INDUSTRY BOLSTERED THROUGH DESTINATION DEVELOPMENT The destination development funding invests in implementation-ready tourism infrastructure and amenities projects that support the recovery and resilience of tourism. It creates jobs and develops infrastructure that will attract visitors to B.C. communities when travel resumes. Approved projects include campground and recreational-vehicle site MODEL CONSENT RELEASE This model release allows you to share images or video with Destination BC. It gives us the legal permission to use and publish any image or video that includes people. DESTINATION BC AND WESTERN ECONOMIC DIVERSIFICATION CANADA Through Destination BC, Western Economic Diversification Canada is assisting tourism businesses and community tourism organisations in British Columbia mitigate the ongoing impacts of COVID-19. Administered and managed by Destination BC, a total of $6.7 million in financial support has funded a Community Adaptation Funding Program and Fixed Cost Support Program, and a Digital COVID-19 (CORONAVIRUS) UPDATE COVID-19 Update. Last updated: May 27, 2021 at 10:30 AM UPDATE! On May 25 the Province launched its plan to safely bring British Columbians back together. BC’s Restart is a careful, four-step plan focused on protecting people and safely getting life back to normal. BC'S DESTINATION BRAND GUIDELINES BC’s Destination Brand Guidelines. A global brand with a common look and feel helps BC stand out and be memorable with consumers. Here is your guide to BC’s destination brand. About This Guide Reading time: ~20 mins Learning Type: Guide Download PDF. CAREERS WITH DESTINATION BC Destination BC is committed to ensuring diversity, equity, and inclusion within our organisation and in all aspects of our work, and welcome applications from all qualified job seekers. We lead by being a collaborative, insight-driven, results-focused, courageous team. If you are an applicant with a disability, we will ensure workplace CONTACT DESTINATION BC Destination BC is the provincial destination marketing organization for British Columbia, supporting the promotion and development of BC tourism activities and experiences. We do not offer recourse to consumers with respect to complaints about service delivery by BC tourism businesses or operators. If you wish to file a complaintagainst a
INVEST IN ICONICS
The Invest in Iconics Strategy is a long-term strategy to responsibly increase tourism revenue and visitation to British Columbia through dispersion, using place branding and place making (destination development) to competitively differentiate BC on the world stage.By identifying a small number of globally compelling routes and places, this strategy provides a powerful new way to package and DESTINATION BC'S STATEMENT ABOUT MASS GRAVE AT FORMER The mistreatment of Indigenous peoples in Canada is a tragic and shameful part of our living history. The discovery of 215 bodies found in the area around the former Kamloops Indian Residential School is once again a reminder of the atrocities and harms families and Survivors have suffered and continue to suffer. EXECUTIVE LEADERSHIP Destination BC’s executive team is led by the CEO and includes leaders from across the organization’s core business groups. The CEO achieves corporate goals and priorities set by the Board, sets standards for organizational conduct, and recommends new initiatives to the Board. Richard Porges Interim President and CEO. MUNICIPAL & REGIONAL DISTRICT TAX The Municipal and Regional District Tax (MRDT) was introduced in 1987, by the Provincial Government, to provide funding for local tourism marketing, programs, and projects. The tax is intended to help grow BC revenues, visitation, and jobs, and amplify BC’s tourism marketingefforts in an
MRDT FREQUENTLY ASKED QUESTIONS We’ve listed out commonly asked MRDT questions below, along with our responses. If your questions about the MRDT application process, program and reporting requirements aren’t addressed here, we encourage you to reach out to us at MRDT@destinationBC.ca or by phone at 604-953-6704. If you have questions about collecting the MRDT, we recommend that you reach out to the Ministry of Finance at* Newsletter
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* Provincial Government of BC * Board Of Directors * Executive Leadership * Tourism Marketing Committee * Regional, Community & IndustryPartners
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* Overview
* Destination BC Response * Provincial Response* Federal Response
* Industry Resources * Tourism Industry COVID-19 Safety Plans * Travel & Transportation* Tourism FAQs
* Who We Are
* The Power of Tourism* Overview
* Provincial Government of BC * Board Of Directors * Executive Leadership * Tourism Marketing Committee * Regional, Community & IndustryPartners
* Industry Partners
* Community Partners * Indigenous Tourism * Vancouver, Coast & Mountains * Corporate Documents* What We Do
* Overview
* BC's Destination Brand * Tools and Image Bank* Marketing
* Consumer Marketing* Content Marketing
* Social Media Marketing * Influencer Marketing* Travel Trade
* Travel Media
* Our Markets
* Destination Management * Destination Development* Accessibility
* Emergency Preparedness * Industry Development* Visitor Services
* Funding Sources
* Tourism Events Program* Co-op Marketing
* Municipal & Regional District TaxProgram (MRDT)
* Other Funding Sources* Learning Centre
* Overview
* Experience Development* Digital Marketing
* Social Media Marketing * Travel Trade & Travel Media* Applying Insights
* BC's Destination Brand Resources * Accessible Tourism * Safety & Emergency Preparedness * Research & Insights* Overview
* COVID-19 Research & Insights * Industry Performance* Regional Research
* Market Research
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KNOW BEFORE YOU GO
Information on how British Columbians can explore BC safely and responsibly, including health and safety rules and respecting localtravel advisories.
Learn More
COVID-19 UPDATE: NOVEMBER 19, 2020 By order and direction of the PHO, individuals and businesses in BC must significantly reduce social interactions and travel from November19 at midnight.
Learn More
TOURISM INDUSTRY COVID-19 SAFETY PLANS Every business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission.Learn More
BUSINESS RECOVERY GRANT The Small and Medium-Sized Business Recovery Grant program will invest up to $300 million in targeted financial support for some of the hardest hit businesses in BC.Learn More
KNOW BEFORE YOU GO
Information on how British Columbians can explore BC safely and responsibly, including health and safety rules and respecting localtravel advisories.
Learn More
COVID-19 UPDATE: NOVEMBER 19, 2020 By order and direction of the PHO, individuals and businesses in BC must significantly reduce social interactions and travel from November19 at midnight.
Learn More
TOURISM INDUSTRY COVID-19 SAFETY PLANS Every business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19 transmission.Learn More
BUSINESS RECOVERY GRANT The Small and Medium-Sized Business Recovery Grant program will invest up to $300 million in targeted financial support for some of the hardest hit businesses in BC.Learn More
KNOW BEFORE YOU GO
Information on how British Columbians can explore BC safely and responsibly, including health and safety rules and respecting localtravel advisories.
Learn More
* COVID-19 Update: November 19, 2020By order and direction of the PHO, individuals and businesses in BC must significantly reduce social interactions and travel from November 19 at midnight. * Tourism Industry COVID-19 Safety PlansEvery business must have a COVID-19 Safety Plan that outlines the policies, guidelines and procedures that it has implemented to reduce the risk of COVID-19transmission.
* Business Recovery GrantThe Small and Medium-Sized Business Recovery Grant program will invest up to $300 million in targeted financial support for some of the hardest hit businesses in BC. * Know Before You GoInformation on how British Columbians can explore BC safely and responsibly, including health and safety rules and respecting local travel advisories. WELCOME TO DESTINATION BC’S CORPORATE SITE. Destination BC, a provincial Crown corporation, leads the marketing of British Columbia as a tourist destination and promotes the development and growth of the provincial tourism industry. Destination BC is focused on attracting overnight visitors to the province, by promoting our _Super, Natural British Columbia®_ brand to the world, and increasing tourism revenues by supporting industry in the development and delivery of remarkable experiences. We work collaboratively with industry, regional, community, and Indigenous partners. In March 2020, Destination BC launched its new corporate strategy, which cascades from the Provincial Strategic Framework for Tourism and is designed to deliver strong, sustainable growth. It defines a new path for how we work together in our industry, and how we can compete better, in one of the most competitive industries in the world. Readthe strategy here
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Accomplishments 4:05 EXPLORE OUR LEARNING CENTRE Open 24/7, access free resources and tools, featuring articles, guides, templates, and videos. Learn Something New TodayHOW TO WORK WITH US
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, Destination BC\u2019s e-newsletter, for the latest news and program updates.","_email_subscribe_small_text":"field_5a8438ced9fc0","email_subscribe_large_text":"Receive updates, research and news you can use.","_email_subscribe_large_text":"field_5a84390bd9fc1","email_subscribe_background_image":"","_email_subscribe_background_image":"field_5a843c1afb921","layout_page_layout_0_heading_text":"","_layout_page_layout_0_heading_text":"field_5a833d9537f3a","layout_page_layout_0_heading_type":"h1","_layout_page_layout_0_heading_type":"field_5a833da337f3b","layout_page_layout_0_button_type":"internal","_layout_page_layout_0_button_type":"field_5a830e5179008","layout_page_layout_0_button_style":"blue","_layout_page_layout_0_button_style":"field_5a830e8179009","layout_page_layout_0_button_text":"","_layout_page_layout_0_button_text":"field_5a830ed07900a","layout_page_layout_0_page_link":"","_layout_page_layout_0_page_link":"field_5a830ee47900b","layout_page_layout_0_background_image":"831","_layout_page_layout_0_background_image":"field_5aaaa83617adc","layout_page_layout_0_title":"","_layout_page_layout_0_title":"field_5aaaa84e17add","layout_page_layout_0_content":" Globally, British Columbia is raved about for its abundance of exceptional experiences. BC\u2019s Tourism Industry is enabled to be innovative and help create powerful travel memories","_layout_page_layout_0_content":"field_5aaaa85d17ade","layout_page_layout_0_caption":"NimpoLake | Kari
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We work in collaboration with other parts of government, communities, destination management organizations, sectors, and operators to enhance the global competitiveness BC's travel experiences. Our destination management strategy is focused on supporting the Destination BC\u2019s Corporate Strategy by:\r\n \r\n \t * Creating remarkable visitor experiences to secure the highest net promoter score in North America\r\n \t * Increasing the economic, social, and environmental benefits of tourism throughout BC, to ensure the industry is widely regarded as a high-value contributor to the economy, and social and cultural fabric of the province.\r\n\r\nWe know that deep, collaborative partnerships with a network of operators, regions, communities, and industry partners across Canada will enhance the strength of the tourism industry in BC.\r\n\r\nAs an industry, we\u2019re strongest together. To be successful, we need to engage our broader communities and grow together. 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There are a number of different funding sources available to support BC's tourism sector. Learn MoreBC’S
DESTINATION BRAND For over 35 years, BC's destination brand has aimed to inspire travellers to discover British Columbia. Learn More RESEARCH & INSIGHTS View All INDUSTRY PERFORMANCE Various performance indicators for Canada, BC and British Columbia’s six tourism regions. Learn More REGIONAL RESEARCH Publications and reports that can be attributed to one of British Columbia’s six tourism regions. Learn More MARKET RESEARCH Publication and reports relevant to British Columbia’s key target markets. Learn More ACTIVITY RESEARCH Publications and reports relevant to various visitor activities in British Columbia and Canada. Learn More NEWS AND EVENTS View All \r\n \t * Japan \u2013 up 26.2%\r\n \t * South Korea \u2013 up 21.3%\r\n \t * Australia \u2013 up 15.7%\r\n \t * China \u2013 up 14.5%\r\n \t * Germany \u2013 up 14.4%\r\n \t * United States (excluding same-day visitors) \u2013 up 1.9%\r\n \t * Asia\/Pacific \u2013 up 8.9%\r\n \t * Europe \u2013 up 5.3%\r\n\r\nIncreases for 2017 include:\r\n \r\n \t * Australia \u2013 up 20.4%\r\n \t * Germany \u2013 up 15.4%\r\n \t * Mexico \u2013 up 12.9%\r\n \t * China \u2013 up 7.1%\r\n \t * France \u2013 up 5.7%\r\n \t * Japan \u2013 up 5.1%\r\n \t * South Korea \u2013 up 3%\r\n \t * United States (excluding same-day visitors) \u2013 up 1.9%\r\n \t * United Kingdom \u2013 up 0.2%\r\n \t * Asia\/Pacific \u2013 up 6.4%\r\n \t * Europe \u2013 up 3.4%\r\n\r\nDestination BC is an industry-led Crown corporation that works collaboratively with tourism stakeholders around the province to co-ordinate tourism marketing at the international, provincial, regional and local levels. It also supports regions, communities and Indigenous people in developing or expanding tourism experiences, businesses and jobs.\r\n\r\nQuick Facts:\r\n\r\nIn 2016, the tourism sector:\r\n \r\n \t * Employed over 133,000 British Columbians\r\n \t * Paid $4.7 billion in wages and salaries\r\n \t * Supported over 19,100 tourism-related businesses in B.C.\r\n \t * Contributed $7.9 billion towards the province\u2019s gross domestic product\r\n\r\nLearn More:\r\n\r\nInternational Visitor Arrivals publication summarizes customs entries data to B.C. and Canada from select markets of origin. The data is posted here by Destination BC, once it is released by Statistics Canada.","_page_layout_0_content":"field_5a7338d2ad4b7","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat13","_content_category":"field_5b6079509a550","show_subcategory":"1","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat34","_content_subcategory":"field_5b6079bb9a551","_aioseop_description":"People from around the world are choosing British Columbia as their destination for business and leisure travel. \r\n","_aioseop_title":"2017 Marks an Impressive Year for Tourism in BC"},"id":1644,"ID":1644,"post_author":"1","post_content":"","post_date":"2018-02-22 14:31:37","post_excerpt":"","post_parent":0,"post_status":"publish","post_title":"2017 Marks an Impressive Year for Tourism in British Columbia","post_type":"post","slug":"2017-marks-an-impressive-year-for-tourism-in-british-columbia","_edit_lock":"1545231177:1","_edit_last":"1","_thumbnail_id":"831","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"People from around the world are choosing British Columbia as their destination for business and leisure travel.\r\n\r\nThe latest numbers from Statistics Canada show a 3% increase in visitor arrivals in December 2017 over the same month in 2016, resulting in 11,869 more visitors arriving in British Columbia. In total, over 5.7 million overnight visitors came to the province last year \u2014 an increase of 3.3%, or 181,700 visitors, over 2016.\r\n\r\nThe growth in 2017 is attributed to several factors, including increased access to B.C. from several key international markets, such as Australia, Germany, Mexico, China and France. Increased air traffic to Vancouver contributes to the vitality of the tourism industry.\r\n\r\nThe government\u2019s tourism marketing agency, Destination BC, works with tourism stakeholders throughout the province to market British Columbia as a world-class tourist destination. Tourism supports over 133,000 jobs that help people all over B.C. pay their rent and mortgages, purchase food, cover their post-secondary tuition and provide for their families.\r\n\r\nIncreases for December 2017 (over December 2016) include:\r\n \r\n \t * France \u2013 up 42.9%\r\n \t * Japan \u2013 up 26.2%\r\n \t * South Korea \u2013 up 21.3%\r\n \t * Australia \u2013 up 15.7%\r\n \t * China \u2013 up 14.5%\r\n \t * Germany \u2013 up 14.4%\r\n \t * United States (excluding same-day visitors) \u2013 up 1.9%\r\n \t * Asia\/Pacific \u2013 up 8.9%\r\n \t * Europe \u2013 up 5.3%\r\n\r\nIncreases for 2017 include:\r\n \r\n \t * Australia \u2013 up 20.4%\r\n \t * Germany \u2013 up 15.4%\r\n \t * Mexico \u2013 up 12.9%\r\n \t * China \u2013 up 7.1%\r\n \t * France \u2013 up 5.7%\r\n \t * Japan \u2013 up 5.1%\r\n \t * South Korea \u2013 up 3%\r\n \t * United States (excluding same-day visitors) \u2013 up 1.9%\r\n \t * United Kingdom \u2013 up 0.2%\r\n \t * Asia\/Pacific \u2013 up 6.4%\r\n \t * Europe \u2013 up 3.4%\r\n\r\nDestination BC is an industry-led Crown corporation that works collaboratively with tourism stakeholders around the province to co-ordinate tourism marketing at the international, provincial, regional and local levels. It also supports regions, communities and Indigenous people in developing or expanding tourism experiences, businesses and jobs.\r\n\r\nQuick Facts:\r\n\r\nIn 2016, the tourism sector:\r\n \r\n \t * Employed over 133,000 British Columbians\r\n \t * Paid $4.7 billion in wages and salaries\r\n \t * Supported over 19,100 tourism-related businesses in B.C.\r\n \t * Contributed $7.9 billion towards the province\u2019s gross domestic product\r\n\r\nLearn More:\r\n\r\nInternational Visitor Arrivals publication summarizes customs entries data to B.C. and Canada from select markets of origin. The data is posted here by Destination BC, once it is released by Statistics Canada.","_page_layout_0_content":"field_5a7338d2ad4b7","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat13","_content_category":"field_5b6079509a550","show_subcategory":"1","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat34","_content_subcategory":"field_5b6079bb9a551","_aioseop_description":"People from around the world are choosing British Columbia as their destination for business and leisure travel. \r\n","_aioseop_title":"2017 Marks an Impressive Year for Tourism in BC","post_date_gmt":"2018-02-22 14:31:37","comment_status":"open","ping_status":"open","post_password":"","post_name":"2017-marks-an-impressive-year-for-tourism-in-british-columbia","to_ping":"","pinged":"","post_modified":"2018-12-19 14:52:28","post_modified_gmt":"2018-12-19 14:52:28","post_content_filtered":"","guid":"http:\/\/www.destinationbc.ca\/?p=1644","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"},{"ImageClass":"Timber\\Image","PostClass":"Timber\\Post","TermClass":"Timber\\Term","object_type":"post","custom":{"_edit_lock":"1545232151:1","_edit_last":"17","_thumbnail_id":"5384","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"The 2019 IIHF World Junior Championship is starting this December in Vancouver and Victoria, BC and the organizers are working to engage local partners and businesses in advance of the event.\r\n\r\nTogether with the Host Organizing Committee and Hockey Canada, they are actively working towards delivering a world class event that will once again showcase BC to the world. An essential part of this once in a lifetime event is the legacy that it leaves behind. All profits from the event will go back into the community through minor hockey programming and youth initiatives.\r\n\r\nEvent Dates\r\n \r\n \t * Victoria: December 19, 2018 \u2013 January 3, 2019\r\n \t * Vancouver: December 22, 2018 \u2013 January 6, 2019\r\n\r\n \r\n\r\nWays to get involved and showcase your support leading up to and during the event:\r\n \r\n \t * Pageantry & Community Involvement\r\n \r\n \t * Dress up the Town. The organizers are encouraging the communities to showcase pride in hosting this event by sharing event messaging through e-cards, posters, banners, or contesting. Please let the organizers know and they will work with the World Junior Championship team to collaborate on sharing this message.\r\n\r\n\r\n \t * Tickets\r\n \r\n \t * Full Event Packages are still on sale but are going fast. Limited Full Event Packages can be purchased at www.hockeycanada.ca\/tickets. Based on sales to date, tickets will be in short supply come December.Let\u2019s fill the
buildings!\r\n\r\n\r\n","_page_layout_0_content":"field_5a7338d2ad4b7","content_type":"","_content_type":"field_5b6076079a54e","content_name":"","_content_name":"field_5b6079029a54f","content_category":"cat13","_content_category":"field_5b6079509a550","content_subcategory":"subcat30","_content_subcategory":"field_5b6079bb9a551","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","show_type":"1","_show_type":"field_5b62f77432e72","show_name":"1","_show_name":"field_5b62f7a6320f1","show_category":"1","_show_category":"field_5b62f7a5320f0","show_subcategory":"1","_show_subcategory":"field_5b62f7a3320ef","_aioseop_description":"The 2019 IIHF World Junior Championship is starting this December in Vancouver and Victoria, BC and the organizers are working to engage local partners and businesses in advance of the event.","_aioseop_title":"Community Engagement Leading Up to the 2019IIHF World Junior
Championship"},"id":1622,"ID":1622,"post_author":"1","post_content":"","post_date":"2018-04-27 13:35:45","post_excerpt":"","post_parent":0,"post_status":"publish","post_title":"Community Engagement Leading Up to the 2019 IIHF World Junior Championship","post_type":"post","slug":"community-engagement-leading-up-to-the-2019-iihf-world-junior-championship","_edit_lock":"1545232151:1","_edit_last":"17","_thumbnail_id":"5384","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"The 2019 IIHF World Junior Championship is starting this December in Vancouver and Victoria, BC and the organizers are working to engage local partners and businesses in advance of the event.\r\n\r\nTogether with the Host Organizing Committee and Hockey Canada, they are actively working towards delivering a world class event that will once again showcase BC to the world. An essential part of this once in a lifetime event is the legacy that it leaves behind. All profits from the event will go back into the community through minor hockey programming and youth initiatives.\r\n\r\nEvent Dates\r\n \r\n \t * Victoria: December 19, 2018 \u2013 January 3, 2019\r\n \t * Vancouver: December 22, 2018 \u2013 January 6, 2019\r\n\r\n \r\n\r\nWays to get involved and showcase your support leading up to and during the event:\r\n \r\n \t * Pageantry & Community Involvement\r\n \r\n \t * Dress up the Town. The organizers are encouraging the communities to showcase pride in hosting this event by sharing event messaging through e-cards, posters, banners, or contesting. Please let the organizers know and they will work with the World Junior Championship team to collaborate on sharing this message.\r\n\r\n\r\n \t * Tickets\r\n \r\n \t * Full Event Packages are still on sale but are going fast. Limited Full Event Packages can be purchased at www.hockeycanada.ca\/tickets. Based on sales to date, tickets will be in short supply come December.Let\u2019s fill the
buildings!\r\n\r\n\r\n","_page_layout_0_content":"field_5a7338d2ad4b7","content_type":"","_content_type":"field_5b6076079a54e","content_name":"","_content_name":"field_5b6079029a54f","content_category":"cat13","_content_category":"field_5b6079509a550","content_subcategory":"subcat30","_content_subcategory":"field_5b6079bb9a551","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","show_type":"1","_show_type":"field_5b62f77432e72","show_name":"1","_show_name":"field_5b62f7a6320f1","show_category":"1","_show_category":"field_5b62f7a5320f0","show_subcategory":"1","_show_subcategory":"field_5b62f7a3320ef","_aioseop_description":"The 2019 IIHF World Junior Championship is starting this December in Vancouver and Victoria, BC and the organizers are working to engage local partners and businesses in advance of the event.","_aioseop_title":"Community Engagement Leading Up to the 2019 IIHF World Junior Championship","post_date_gmt":"2018-04-27 13:35:45","comment_status":"open","ping_status":"open","post_password":"","post_name":"community-engagement-leading-up-to-the-2019-iihf-world-junior-championship","to_ping":"","pinged":"","post_modified":"2018-12-07 23:36:47","post_modified_gmt":"2018-12-07 23:36:47","post_content_filtered":"","guid":"http:\/\/www.destinationbc.ca\/?p=1622","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"},{"ImageClass":"Timber\\Image","PostClass":"Timber\\Post","TermClass":"Timber\\Term","object_type":"post","custom":{"_edit_lock":"1586805400:29","_edit_last":"29","_thumbnail_id":"1041","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"Our Co-op Marketing Partnerships Program funding for the Vancouver Island region is $1,170,656, a 21% increase from 2016-2017.\r\n\r\nSome of the Vancouver Island Co-op projects include:\r\nPacific Circle Route\r\n \r\n \t * Destination BC funds = $40,000\r\n \t * Partner funds = $50,000\r\n \t * Total project funds = $90,000\r\n \t * Tactics include: Landing page and content development on Tourism Victoria website; native editorial; digital advertising.\r\nOutputs: Alanding page
(https:\/\/www.tourismvictoria.com\/pacific-marine-circle-route); and digital advertising.\r\n\r\nCowichan\r\n \r\n \t * Destination BC = $250,000\r\n \t * Partner funds = $255,000\r\n \t * Total project funds = $505,000\r\n \t * Project description: Cowichan\u2019s positioning line \u201cSlow Down. Savour Life\u201d showcases the unique attributes of the destination\u2014pristine marine environment, vibrant local arts scene, outdoor activities, festivals, thriving \"gastro economy\" and First Nations culture.\r\n \t * Outputs: website (https:\/\/www.tourismcowichan.com\/).\r\n\r\nReal West Coast\r\n \r\n \t * Destination BC = $50,000\r\n \t * Partner funds = $50,000\r\n \t * Total project funds = $100,000\r\n \t * Project description: This consumer-direct campaign aims to build on a regional \u201cThe Real West Coast\u201d sub-brand of Vancouver Island\u2019s Pacific Rim area, including Tofino, Pacific Rim National Park Reserve, and Ucluelet. A key campaign tactic will include engaging itineraries to promote touring and exploring in and between the communities on BC\u2019s Highway 4 (\u201cCanada\u2019s Surf Highway\u201d), beginning \/ending at Cathedral Grove, to Ucluelet, Long Beach, and Tofino.\r\n \t * Outputs: website (https:\/\/therealwestcoast.ca\/)\r\n\r\nFishing BC (province wide)\r\n \r\n \t * Project description: The Fishing BC marketing initiative brings together all of the fishing sector tourism-related stakeholders under one provincial collaborative marketing effort to get more anglers fishing in BC and generate greater marketing impact. It will target avid, occasional, and lapsed anglers in the BC, Alberta, Washington State, and Oregon markets.\r\n \t * Outputs: website (www.fishingBC.com); Vimeo video of Campbell River Fishing BC (https:\/\/vimeo.com\/232773177); Vimeo video of Port Hardy Fishing BC (https:\/\/vimeo.com\/229888674)\r\n","_page_layout_0_content":"field_5a7338d2ad4b7","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat16","_content_category":"field_5b6079509a550","show_subcategory":"1","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat29","_content_subcategory":"field_5b6079bb9a551","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","hide_featured_image":"0","_hide_featured_image":"field_5e3aca899d1b4","_aioseop_description":"Our Co-op Marketing Partnerships Program funding for the Vancouver Island region is $1,170,656, a 21% increase from 2016-2017.","_aioseop_title":"Increased funding fuels collaboration onVancouver
Island"},"id":1663,"ID":1663,"post_author":"1","post_content":"","post_date":"2017-11-23 15:29:15","post_excerpt":"","post_parent":0,"post_status":"publish","post_title":"Increased funding fuels collaboration on Vancouver Island","post_type":"post","slug":"increased-funding-fuels-collaboration-on-vancouver-island","_edit_lock":"1586805400:29","_edit_last":"29","_thumbnail_id":"1041","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"Our Co-op Marketing Partnerships Program funding for the Vancouver Island region is $1,170,656, a 21% increase from 2016-2017.\r\n\r\nSome of the Vancouver Island Co-op projects include:\r\nPacific Circle Route\r\n \r\n \t * Destination BC funds = $40,000\r\n \t * Partner funds = $50,000\r\n \t * Total project funds = $90,000\r\n \t * Tactics include: Landing page and content development on Tourism Victoria website; native editorial; digital advertising.\r\nOutputs: Alanding page
(https:\/\/www.tourismvictoria.com\/pacific-marine-circle-route); and digital advertising.\r\n\r\nCowichan\r\n \r\n \t * Destination BC = $250,000\r\n \t * Partner funds = $255,000\r\n \t * Total project funds = $505,000\r\n \t * Project description: Cowichan\u2019s positioning line \u201cSlow Down. Savour Life\u201d showcases the unique attributes of the destination\u2014pristine marine environment, vibrant local arts scene, outdoor activities, festivals, thriving \"gastro economy\" and First Nations culture.\r\n \t * Outputs: website (https:\/\/www.tourismcowichan.com\/).\r\n\r\nReal West Coast\r\n \r\n \t * Destination BC = $50,000\r\n \t * Partner funds = $50,000\r\n \t * Total project funds = $100,000\r\n \t * Project description: This consumer-direct campaign aims to build on a regional \u201cThe Real West Coast\u201d sub-brand of Vancouver Island\u2019s Pacific Rim area, including Tofino, Pacific Rim National Park Reserve, and Ucluelet. A key campaign tactic will include engaging itineraries to promote touring and exploring in and between the communities on BC\u2019s Highway 4 (\u201cCanada\u2019s Surf Highway\u201d), beginning \/ending at Cathedral Grove, to Ucluelet, Long Beach, and Tofino.\r\n \t * Outputs: website (https:\/\/therealwestcoast.ca\/)\r\n\r\nFishing BC (province wide)\r\n \r\n \t * Project description: The Fishing BC marketing initiative brings together all of the fishing sector tourism-related stakeholders under one provincial collaborative marketing effort to get more anglers fishing in BC and generate greater marketing impact. It will target avid, occasional, and lapsed anglers in the BC, Alberta, Washington State, and Oregon markets.\r\n \t * Outputs: website (www.fishingBC.com); Vimeo video of Campbell River Fishing BC (https:\/\/vimeo.com\/232773177); Vimeo video of Port Hardy Fishing BC (https:\/\/vimeo.com\/229888674)\r\n","_page_layout_0_content":"field_5a7338d2ad4b7","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat16","_content_category":"field_5b6079509a550","show_subcategory":"1","_show_subcategory":"field_5b62f7a3320ef","content_subcategory":"subcat29","_content_subcategory":"field_5b6079bb9a551","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","hide_featured_image":"0","_hide_featured_image":"field_5e3aca899d1b4","_aioseop_description":"Our Co-op Marketing Partnerships Program funding for the Vancouver Island region is $1,170,656, a 21% increase from 2016-2017.","_aioseop_title":"Increased funding fuels collaboration on Vancouver Island","post_date_gmt":"2017-11-23 15:29:15","comment_status":"open","ping_status":"open","post_password":"","post_name":"increased-funding-fuels-collaboration-on-vancouver-island","to_ping":"","pinged":"","post_modified":"2020-04-13 19:18:50","post_modified_gmt":"2020-04-13 19:18:50","post_content_filtered":"","guid":"http:\/\/www.destinationbc.ca\/?p=1663","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"},{"ImageClass":"Timber\\Image","PostClass":"Timber\\Post","TermClass":"Timber\\Term","object_type":"post","custom":{"_edit_lock":"1570628173:1","_edit_last":"1","_thumbnail_id":"5385","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"Destination BC, in collaboration with Tourism Vancouver, Tourism Richmond, Tourism Victoria, Vancouver International Airport, Air Canada and other BC trade partners, jointly presents a special Chinese New Year (Year of the Dog) dinner on Saturday, February 17, 2018. This unique evening is a part of their marketing activities in support of the 2018 Canada-China Year of Tourism.\r\n\r\nWorking with key tour operators in China, the project\u2019s overarching objective is to inspire and motivate Chinese visitors to travel to BC, by showcasing Chinese New Year and multi-cultural activities in Vancouver, Victoria and Richmond. The dinner is part of a tour package that included a minimum five-night stay in BC. The event will include nearly 300 Chinese tourists, as part of a tourism promotional activity in support of this special year.\r\n\r\nQuick Facts:\r\n \r\n \t * To date (Jan-Nov 2017), BC has received 315,140 visitors from China, a 6.7% increase over the same period in 2016. More visitation stats can be found here: https:\/\/www.destinationbc.ca\/International-Arrivals-By-Province.aspx (stats are provided by Statistics Canada on a two-month delay)\r\n \t * Chinese visitation to BC has more than tripled since 2009; China is now BC\u2019s second largest international market after the US. Over 50% of Chinese visitors to Canada visit BC at some point during their travels.\r\n \t * Destination BC has had representation in Beijing since 2010, co-located with Destination Canada, to market British Columbia as a year-round destination.\r\n \t * In 2015, Prime Minister Trudeau and Premier Li declared 2018 as the Canada-China Year of Tourism. The federal government and Destination Canada are working with each of the provincial destination marketing organizations on promotional activities.\r\n \t * Vancouver has become China\u2019s most connected city in North America, with over 50 flights to YVR connecting 11 mainland Chinese cities in the 2016\/2017 winter\/spring seasons, and 61 flights per week to YVR during the peak summer 2017 season. YVR currently hosts more Chinese airlines (seven) than any other airport in North America. There are 18 flights weekly between Beijing and Vancouver.\r\n \t * Chinese tourists are now able to visit Canada frequently since Approved Destination Status (ADS) was granted in 2010, and the introduction of 10-year multiple-entry visas in 2015.\r\n \t * Canada has opened seven new visa application centres (VACs) in China, in addition to those already open in Beijing, Shanghai, Guangzhou and Chongqing. These VACs are in so-called \u2018secondary cities\u2019 (Chengdu, Wuhan, Shenyang, Jinan, Nanjing, Kunming and Hangzhou) and will support further travel growth to Canada.\r\n\r\n \r\n\r\n Mayor Lisa Helps (City of Victoria), Ms. Xiaoling Tong (BC's Consul General for China), and Honorable Lisa Beare (Minister of Tourism, Arts, and Culture)\r\n\r\n \r\n\r\n Bruce Okabe (Tourism Richmond), Paul Nursey (Tourism Victoria), Marsha Walden (Destination BC), and Freda Cheung (World Duty Free Canada)\r\n\r\n \r\n\r\n Lion dancers attracting good fortune for the Year of the Dog\r\n\r\n \r\n\r\n Crowd included 300 tourists from China enjoying BC's transformative experiences","_page_layout_0_content":"field_5a7338d2ad4b7","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat19","_content_category":"field_5b6079509a550","show_subcategory":"0","_show_subcategory":"field_5b62f7a3320ef","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","_aioseop_description":"Destination BC, in collaboration with Tourism Vancouver, Tourism Richmond, Tourism Victoria, Vancouver International Airport, Air Canada and other BC trade partners, jointly presents a special Chinese New Year (Year of the Dog) dinner on Saturday, February 17, 2018.","_aioseop_title":"Chinese New Year Celebration - Canada-ChinaYear of Tourism
Activities"},"id":1646,"ID":1646,"post_author":"1","post_content":"","post_date":"2018-02-16 14:33:32","post_excerpt":"","post_parent":0,"post_status":"publish","post_title":"Special Chinese New Year Celebration Kicks-off 2018 Canada-China Year ofTourism
Activities","post_type":"post","slug":"special-chinese-new-year-celebration-kicks-off-2018-canada-china-year-of-tourism-activities","_edit_lock":"1570628173:1","_edit_last":"1","_thumbnail_id":"5385","_aioseop_opengraph_settings":{"aioseop_opengraph_settings_title":"","aioseop_opengraph_settings_desc":"","aioseop_opengraph_settings_customimg":"","aioseop_opengraph_settings_imagewidth":"","aioseop_opengraph_settings_imageheight":"","aioseop_opengraph_settings_video":"","aioseop_opengraph_settings_videowidth":"","aioseop_opengraph_settings_videoheight":"","aioseop_opengraph_settings_category":"article","aioseop_opengraph_settings_section":"","aioseop_opengraph_settings_tag":"","aioseop_opengraph_settings_setcard":"summary","aioseop_opengraph_settings_customimg_twitter":"","aioseop_opengraph_settings_customimg_checker":"0"},"featured_story":"0","_featured_story":"field_5abbd4404c3f3","page_layout":,"_page_layout":"field_5a7338b6ad4b5","page_layout_0_add_padding":"1","_page_layout_0_add_padding":"field_5aafaf6bd56c0","page_layout_0_padding":"1","_page_layout_0_padding":"field_5aba5c13bfd22","page_layout_0_width":"0","_page_layout_0_width":"field_5aba528da9f00","page_layout_0_add_featured_content":"0","_page_layout_0_add_featured_content":"field_5aabf17a853f5","page_layout_0_add_sharing":"0","_page_layout_0_add_sharing":"field_5abcddba4b814","page_layout_0_content":"Destination BC, in collaboration with Tourism Vancouver, Tourism Richmond, Tourism Victoria, Vancouver International Airport, Air Canada and other BC trade partners, jointly presents a special Chinese New Year (Year of the Dog) dinner on Saturday, February 17, 2018. This unique evening is a part of their marketing activities in support of the 2018 Canada-China Year of Tourism.\r\n\r\nWorking with key tour operators in China, the project\u2019s overarching objective is to inspire and motivate Chinese visitors to travel to BC, by showcasing Chinese New Year and multi-cultural activities in Vancouver, Victoria and Richmond. The dinner is part of a tour package that included a minimum five-night stay in BC. The event will include nearly 300 Chinese tourists, as part of a tourism promotional activity in support of this special year.\r\n\r\nQuick Facts:\r\n \r\n \t * To date (Jan-Nov 2017), BC has received 315,140 visitors from China, a 6.7% increase over the same period in 2016. More visitation stats can be found here: https:\/\/www.destinationbc.ca\/International-Arrivals-By-Province.aspx (stats are provided by Statistics Canada on a two-month delay)\r\n \t * Chinese visitation to BC has more than tripled since 2009; China is now BC\u2019s second largest international market after the US. Over 50% of Chinese visitors to Canada visit BC at some point during their travels.\r\n \t * Destination BC has had representation in Beijing since 2010, co-located with Destination Canada, to market British Columbia as a year-round destination.\r\n \t * In 2015, Prime Minister Trudeau and Premier Li declared 2018 as the Canada-China Year of Tourism. The federal government and Destination Canada are working with each of the provincial destination marketing organizations on promotional activities.\r\n \t * Vancouver has become China\u2019s most connected city in North America, with over 50 flights to YVR connecting 11 mainland Chinese cities in the 2016\/2017 winter\/spring seasons, and 61 flights per week to YVR during the peak summer 2017 season. YVR currently hosts more Chinese airlines (seven) than any other airport in North America. There are 18 flights weekly between Beijing and Vancouver.\r\n \t * Chinese tourists are now able to visit Canada frequently since Approved Destination Status (ADS) was granted in 2010, and the introduction of 10-year multiple-entry visas in 2015.\r\n \t * Canada has opened seven new visa application centres (VACs) in China, in addition to those already open in Beijing, Shanghai, Guangzhou and Chongqing. These VACs are in so-called \u2018secondary cities\u2019 (Chengdu, Wuhan, Shenyang, Jinan, Nanjing, Kunming and Hangzhou) and will support further travel growth to Canada.\r\n\r\n \r\n\r\n Mayor Lisa Helps (City of Victoria), Ms. Xiaoling Tong (BC's Consul General for China), and Honorable Lisa Beare (Minister of Tourism, Arts, and Culture)\r\n\r\n \r\n\r\n Bruce Okabe (Tourism Richmond), Paul Nursey (Tourism Victoria), Marsha Walden (Destination BC), and Freda Cheung (World Duty Free Canada)\r\n\r\n \r\n\r\n Lion dancers attracting good fortune for the Year of the Dog\r\n\r\n \r\n\r\n Crowd included 300 tourists from China enjoying BC's transformative experiences","_page_layout_0_content":"field_5a7338d2ad4b7","show_type":"1","_show_type":"field_5b62f77432e72","content_type":"","_content_type":"field_5b6076079a54e","show_name":"1","_show_name":"field_5b62f7a6320f1","content_name":"","_content_name":"field_5b6079029a54f","show_category":"1","_show_category":"field_5b62f7a5320f0","content_category":"cat19","_content_category":"field_5b6079509a550","show_subcategory":"0","_show_subcategory":"field_5b62f7a3320ef","_wpsolr-meta-is-do-not-index":"","_wpsolr-meta-is-do-index-acf-field-files":"","_wpsolr-meta-is-do-index-toolset-field-files":"","_aioseop_description":"Destination BC, in collaboration with Tourism Vancouver, Tourism Richmond, Tourism Victoria, Vancouver International Airport, Air Canada and other BC trade partners, jointly presents a special Chinese New Year (Year of the Dog) dinner on Saturday, February 17, 2018.","_aioseop_title":"Chinese New Year Celebration - Canada-China Year of Tourism Activities","post_date_gmt":"2018-02-16 14:33:32","comment_status":"open","ping_status":"open","post_password":"","post_name":"special-chinese-new-year-celebration-kicks-off-2018-canada-china-year-of-tourism-activities","to_ping":"","pinged":"","post_modified":"2018-12-21 15:00:53","post_modified_gmt":"2018-12-21 15:00:53","post_content_filtered":"","guid":"http:\/\/www.destinationbc.ca\/?p=1646","menu_order":0,"post_mime_type":"","comment_count":"0","filter":"raw","status":"publish"}],"post_type":"post","terms":null,"taxonomy":,"research_type_terms":false,"learning_category_terms":false,"custom_cards":false,"loadmore":false,"display_image":"0","display_category":false,"display_excerpts":false,"featured_story":false,"background_colour":"white","background_display_image":false,"background_fade_image":true,"background_image":false,"no_posts_title":"There are no current postings","no_posts_text":"There are currently no postings available. Please check back soon."}" data-learning-category=""> Posted: December 1, 2020 GOVERNMENT OF BRITISH COLUMBIA RESTORING CONFIDENCE APP Read Article Posted: December 1, 2020 STAY LOCAL, SUPPORT LOCAL – 2020 GIFTGUIDES Read Article
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