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DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
WWW.DEMANDGENREPORT.COM 14 hours ago · 301 Moved Permanently. nginx 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across 2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side B2B CONTENT PREFERENCES SURVEY: BUYERS WANT SHORT, VISUALSEE MORE ONDEMANDGENREPORT.COM
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
WWW.DEMANDGENREPORT.COM 14 hours ago · 301 Moved Permanently. nginx 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across 2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side B2B CONTENT PREFERENCES SURVEY: BUYERS WANT SHORT, VISUALSEE MORE ONDEMANDGENREPORT.COM
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. DEMAND GEN REPORT BLOG Buzzworthy B2B: The Latest News & Trends From May 2021. June 2, 2021 Kelly Lindenau. Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B. We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you inthe loop.
2020 CONTENT PREFERENCES STUDY: B2B BUYERS INCREASINGLY During a time of "social distancing," where in-person engagement and education is being replaced with digital alternatives, content has become an even more critical tool for B2B buyers to research new areas and find solutions to business challenges. And based on new results from Demand Gen Report's SALESFORCE ANNOUNCES NEW FEATURES TO HELP DIGITAL 360 For Digital 360’s Marketing Cloud, Salesforce updated Salesforce CDP with two new features: Interaction Studio and Loyalty Management.Interaction Studio is designed to integrate with Salesforce Einstein to analyze cross channel brand interactions and send product or content recommendations instantly for automated buyer engagement. DGR TV - DEMAND GEN REPORT DGR TV. DGR TV is a periodic video podcast that covers the marketing automation and demand generation industries, and offers insights from leading executives on emerging strategies, innovative products and services, and recent news relevant to marketing and sales professionals. Subscribe to the feed to stay in touch! CONTENTSTACK SECURES $58M IN SERIES B FUNDING 1 day ago · Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million.The round was led by Insight Partners, with existing investors Illuminate Ventures and Gingerbread Capital. WWW.DEMANDGENREPORT.COM 14 hours ago · 301 Moved Permanently. nginx WHY B2B COMPANIES NEED TO FOCUS ON WEBINAR MARKETING With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics for improving existing webinar content 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years. 5 WAYS FIRST-PARTY INTENT DATA CAN POWER ABM SUCCESS 10 hours ago · Most B2B marketers' arsenals rely on third-party intent data, but the growing privacy restrictions affecting third-party cookies are forcing marketers to rethink the use of these popular tracking tools. Savvy marketers are recognizing the untapped potential of first-party intent data as a 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. SALESFORCE ANNOUNCES NEW FEATURES TO HELP DIGITAL 360 For Digital 360’s Marketing Cloud, Salesforce updated Salesforce CDP with two new features: Interaction Studio and Loyalty Management.Interaction Studio is designed to integrate with Salesforce Einstein to analyze cross channel brand interactions and send product or content recommendations instantly for automated buyer engagement. CONTENTSTACK SECURES $58M IN SERIES B FUNDING 20 hours ago · Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million.The round was led by Insight Partners, with existing RESOURCES - DEMANDGENREPORT.COM Resources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? WHAT’S WORKING IN DEMAND GENERATION? HOW THE PIVOT TO It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. WHY B2B COMPANIES NEED TO FOCUS ON WEBINAR MARKETING 1 day ago · With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics for improving existing webinar content DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY Demand Generation Benchmark Study: Quality Over Quantity Takes Center Stage For Demand Marketers. The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations B2B MARKETING MIX 2021 B2B Marketing Mix 2021. May 5, 2021. New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways fromthe survey
THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS Create personalized emails to improve open rates. Think about how to optimize subject lines to increase email deliverability; all are important factors in lead nurturing. 6. Check and double check. Quality assurance is the most neglected part of lead 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across DELIVERING ON THE PROMISE OF INTENT: APPLYING REAL The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. Several companies are trying purchase intent data but BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content.DEMAND GEN REPORT
May 26, 2021 • Michael Rodriguez. #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global Stage. May 19, 2021 • Kelly Lindenau & Michael Rodriguez. Forrester B2B Summit: New B2B Waterfall Aims To Help Accelerate Opportunity Development & Revenue Growth. May 13, 2021 ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices. BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 B2B Content Marketing Trends In 2021. March 29, 2021. With the prominence of content in the digital age, many marketers are looking for new ways to innovate on their existing content marketing strategies. This infographic from Digital Marketing Philippines highlights key trends marketers must watch to keep their 2021 contentstrategies fresh
2020 B2B BUYER BEHAVIOR STUDY: PURCHASE PLANS STILL Data that shows many businesses delaying purchases due to the COVID-19 crisis would not be surprising. So, it was expected when the 2020 B2B Buyer Behavior Study found that 47% of buyers indicated they had been forced to put off purchases due to budget freezes. But an even more interesting takeaway 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across DELIVERING ON THE PROMISE OF INTENT: APPLYING REAL The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. Several companies are trying purchase intent data but BUILDING A GLOBAL DEMAND CENTER WITH PRECISION AT SCALE Leslie Alore and her team at Ivanti are in the throes of deploying a Global Demand Center of Excellence and shifting away from Field Marketing to Growth Marketing. This means new data models, evolved organizational structure, a revitalized tech stack and lots of change management discussions. Join us for this session to get a ring-side 6 BEST PRACTICES FOR FOLLOWING UP ON WEBINAR ATTENDEES Here are six best practice recommendations: 1. Include all no-shows in follow up activity. Even with day-before and day-of reminder emails, some registrants will miss the webinar. It’s not a lack of interest or motivation. Hectic schedules — especially for senior executives—
THE POWER OF VISUAL CONTENT The Power Of Visual Content September 17, 2014. Published in Rich Media. Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. RESOURCES - DEMANDGENREPORT.COM Resources. Categorized in two ways – by Type and by Topic – the Resource Center offers access to webinar coverage, white papers, E-books, Infographics and more. Looking for the latest custom content covering marketing automation, lead scoring or nurturing? CONTENTSTACK SECURES $58M IN SERIES B FUNDING 15 hours ago · Contentstack, a content management system, recently closed a Series B funding round with $58 million, raising more funds than originally projected and bringing its total funding to $89 million.The round was led by Insight Partners, with existing SALESFORCE ANNOUNCES NEW FEATURES TO HELP DIGITAL 360 For Digital 360’s Marketing Cloud, Salesforce updated Salesforce CDP with two new features: Interaction Studio and Loyalty Management.Interaction Studio is designed to integrate with Salesforce Einstein to analyze cross channel brand interactions and send product or content recommendations instantly for automated buyer engagement. WHY B2B COMPANIES NEED TO FOCUS ON WEBINAR MARKETING 1 day ago · With research from ON24 showing that 75% of marketers can extend their marketing outreach through webinar content, webinars still rank as a top engagement channel in B2B. This infographic from SalesIntel highlights important statistics on why marketers should leverage webinars in their marketing strategies and provides some tools and tactics for improving existing webinar content WHAT’S WORKING IN DEMAND GENERATION? HOW THE PIVOT TO It's difficult to find a year that presented more challenges for demand generation marketers than 2020. Organizations had to think on their feet and pivot to embrace digital mediums in new ways while further researching and understanding the value automation and artificial intelligence can provide. DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for marketing teams this year are: Improving conversion rates/campaign performance; and 2021 STATE OF ABM: BLENDING TRADITIONAL DEMAND GEN WITH While there's no shortage of best practice claims for ABM, there's plenty of certainty surrounding its success. Demand Gen Report's 2020 ABM Benchmark Survey found that marketers who utilize ABM strategies have seen positive trends and results when using or reinventing their ABM strategies. Seventy three percent of respondents indicated that ABM has greatly exceeded their expectations B2B MARKETING MIX 2021 B2B Marketing Mix 2021. May 5, 2021. New Sagefrog research shows marketers displaying a healthy marketing mix in 2021, with 84% relying on email marketing, 75% leveraging social media, 69% writing blogs, 43% using webinars as part of their marketing strategies. This infographic from Jones.net highlights some of the key takeaways fromthe survey
THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS Create personalized emails to improve open rates. Think about how to optimize subject lines to increase email deliverability; all are important factors in lead nurturing. 6. Check and double check. Quality assurance is the most neglected part of lead DELIVERING ON THE PROMISE OF INTENT: APPLYING REAL The B2B tech market is going through a transformation as marketers and sellers adapt to new types of data, new technologies and new processes. While presenting unique challenges for marketing and sales organizations, these changes have also brought about exciting new ways of identifying and engaging opportunities. Several companies are trying purchase intent data butDEMAND GEN REPORT
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices. ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices.TOPICS
Topics Demand Gen Report examines the technologies and trends that impact every member of the marketing team. Demand generation, content marketing and marketing analytics are among the 13 topic areas that we cover regularly throughout the year. SUBSCRIBE TO DEMAND GEN REPORT Sign up today to receive the Demand Gen Report Newsletter and Digital Resource Center—in your inbox. This free subscription providesspecial access to
BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle; SugarCRM Unveils New AI Model For SugarPredict Platform; #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global StageINTERACTIVE CONTENT
A Tale Of Two RevOps Journeys Feature. Published Nov. 2019. VIEW NOW 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years. THE POWER OF VISUAL CONTENT Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. < PrevDEMAND GEN REPORT
Latest B2B marketing news and trends. We cover new product innovations, capture insights from top industry executives, and offer unique insights into demand generation best practices. ABOUT US - DEMAND GEN REPORT Overview. Since its launch in 2007, Demand Gen Report (DGR) has served as the publication of record for B2B marketing professionals. Our web site, newsletters and in-depth reports cover the latest product innovations, capture insights from top industry executives and offer unique insights into demand generation best practices.TOPICS
Topics Demand Gen Report examines the technologies and trends that impact every member of the marketing team. Demand generation, content marketing and marketing analytics are among the 13 topic areas that we cover regularly throughout the year. SUBSCRIBE TO DEMAND GEN REPORT Sign up today to receive the Demand Gen Report Newsletter and Digital Resource Center—in your inbox. This free subscription providesspecial access to
BEST IN DIGITAL EXPERIENCES From Generating Leads To Driving Revenue. In a digital-first world, marketers now own the entire buyer’s journey, from lead to revenue. The key to becoming a successful revenue marketer, in a digital world, is creating engaging experiences, that deliver the real-time insights you need to turn prospects into customers. B2B CONTENT MARKETING TRENDS IN 2021 Downstream Intent Data Is The Missing Piece Of Your Buyer Intent Puzzle; SugarCRM Unveils New AI Model For SugarPredict Platform; #COSeries Recap: Marketers Embrace The Digital Age With New Customer-Focused Strategies & Digital Initiatives For The Global StageINTERACTIVE CONTENT
A Tale Of Two RevOps Journeys Feature. Published Nov. 2019. VIEW NOW 2021 CAMPAIGN OPTIMIZATION SERIES Online Event • Now On-Demand The Engagement Balancing ActHow B2B Teams Blend Digital & High-Touch Strategies To Ignite Buyers Last year, B2B revenue teams pivoted quickly to adapt to a digital-first reality. Discover the moves that are here to stay and the newest plays at the 6th annual #COSeries! Explore how brands are integrating personal touches across 3 POINTS TO CONSIDER BEFORE ADOPTING ALGORITHMIC-GUIDED While algorithmic-guided selling is a newer concept and implementation of these types of tools are only just starting to ramp up, a new report from Gartner’s 2019 Market Survey, titled: Current and Emerging Technologies in Sales, shows that the B2B world is ready.In fact, 51% of sales teams have or plan to deploy algorithmic-guided selling within the next five years. THE POWER OF VISUAL CONTENT Visuals are faster and easier for the brain to process, and can help drive better business results and more eyeballs to your page. This infographic from OneSpot highlights a number of statistics demonstrating the power of visual content. < PrevTOPICS
Topics Demand Gen Report examines the technologies and trends that impact every member of the marketing team. Demand generation, content marketing and marketing analytics are among the 13 topic areas that we cover regularly throughout the year. BUZZWORTHY B2B: THE LATEST NEWS & TRENDS FROM MAY 2021 Welcome back to Demand Gen Report’s blog series: Buzzworthy B2B.We’ve spent the past month watching the latest news and hottest trends in the industry and curated the top research statistics, financial news, personnel changes and more to keep you in the loop. SUBSCRIBE TO DEMAND GEN REPORT Sign up today to receive the Demand Gen Report Newsletter and Digital Resource Center—in your inbox. This free subscription providesspecial access to
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Modern marketing analytics have been identified as critical for B2B workflows, data quality, lead and account attribution and measurement. However, despite the appeal of marketing analytics, many B2B organizations are still struggling to find reliable data insights both externally and internally.INTERACTIVE CONTENT
A Tale Of Two RevOps Journeys Feature. Published Nov. 2019. VIEW NOW DEMAND GENERATION BENCHMARK STUDY: QUALITY OVER QUANTITY The 2020 Demand Generation Benchmark Study found a growing emphasis on improving conversion rates and moving the needle away from leads to revenue focused metrics. The research, conducted by Demand Gen Report, showed the top two priorities for marketing teams KILLER CONTENT AWARDS 2020 Demand Gen Report (DGR), a division of G3 Communications, is a targeted online publication that spotlights the strategies and solutions that help B2B companies better align sales, marketing and disparate teams to support growth and drive revenue. DGR content and news coverage focuses on the sales and marketing tools and technologies that enable companies to better measure and manage WWW.DEMANDGENREPORT.COM 301 Moved Permanently. nginx THE 2019 B2B BUYERS SURVEY REPORT Research Shows Buying Committees Engaging And Rewarding Agility And Relevance Of Potential Solution Providers. Over the course of eight years, Demand Gen Report’s annual B2B Buyers Survey has spotlighted the ever-changing needs and expectations of the different stakeholders in complex purchasing decisions. THE 10 COMMANDMENTS FOR LEAD NURTURING SUCCESS By Toyin Adon-Abel Jr., Marketing Operations Manager, The Pedowitz Group The importance of lead nurturing can’t be overstated. According to Forrester Research, companies that excel at lead nurturing generate 50% more sales leads at 33% lower cost.COVID-19 Update
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2020 CONTENT PREFERENCES STUDY: B2B BUYERS INCREASINGLY LOOKING FOR CREDIBLE “SHOW-AND-TELL” EXPERIENCES TO DRIVE BUYING DECISIONS March 30, 2020 • Andrew Gaffney B2B BRANDS BLENDING TRADITIONAL ACQUISITION STRATEGIES WITH MORE TARGETED ENGAGEMENT APPROACHES FOR HYBRID MODEL March 26, 2020 • Klaudia Tirico EXCLUSIVE Q&A WITH MESSENGER: WILL CHAT APPS BE THE ‘NEW NORM’ INB2B?
March 18, 2020 • Klaudia TiricoDEMANDING VIEWS
CREATING MORE ENGAGING DEMAND GEN VIDEO CONTENTMarch 24, 2020
WHY MARKETING OPERATIONS IS THE SECRET WEAPON TO STRENGTHEN YOUREVENTS STRATEGY
March 17, 2020
VIDEO CAN PROVIDE A VITAL TRUSTED SOURCE OF INFORMATION IN A CRISISMarch 13, 2020
CREATING HIGH-CONVERTING CONTENT EXPERIENCES THAT DRIVE SALESMarch 9, 2020
CLOSING THE CX GAP WITH PX: WHERE PERSONALIZATION MISSES THE MARKMarch 1, 2020
4 STEPS TO IMPROVE PIPELINE MANAGEMENT AND FORECASTINGFebruary 25, 2020
YOUR DEMAND-GEN STRATEGIES HAVE A “LAST MILE” PROBLEM (HERE’SHOW TO FIX IT)
February 17, 2020
SALES & MARKETING ALIGNMENT: FROM VAGUE MEASUREMENT TO REAL RESULTSFebruary 11, 2020
FIRST STEPS WITH INTENT DATA? START WITH SALESFebruary 2, 2020
CASE IN POINT
TELEVERDE BOOSTS PRODUCTIVITY & REDUCES COLD CALLING WITH LEADMANAGEMENT SO…
March 16, 2020
APPNETA SEES 150% INCREASE IN PIPELINE WITH INTENT-DRIVEN STRATEGYDecember 18, 2019
THE SALT GROUP DOUBLES PRODUCTIVITY WITH AGILE SALES ENABLEMENTNovember 26, 2019
RINGCENTRAL DRIVES CONVERSIONS WITH MORE PRECISE DATASeptember 19, 2019
AUDITFILE ACHIEVES CONVERSION RATES 3X HIGHER THAN SAAS INDUSTRYAVERAGE
August 14, 2019
PELCO SEES 99% ROI INCREASE THROUGH STREAMLINED MARKETING AUTOMATIONJune 14, 2019
WIDEN STREAMLINES EVENT MANAGEMENT PROCESSJune 10, 2019
PGI BOOSTS AVERAGE DEAL SIZE 9X WITH ABM ORCHESTRATION PLATFORMJanuary 3, 2019
PHONONIC DRIVES $10M IN SALES WITH TARGETED ACCOUNT STRATEGYNovember 12, 2018
DEMAND GEN REPORT TV THE DATA POINTS FOR ENGAGING B2B BUYERS*
THE LOW-DOWN ON GDPR FOR B2B MARKETERS*
THE EVOLUTION OF MARKETING OPERATIONS: PLANNING FOR THE MEAS…*
THE EFFECT OF TECHNOLOGY ON HUMAN CREATIVITYINFOGRAPHICS
WHAT IS ORCHESTRATION?March 25, 2020
TOP B2B MARKETING TOOLS FOR 2020March 18, 2020
B2B CONTENT MARKETING BENCHMARKS, BUDGETS AND TRENDS 2020March 9, 2020
10 EMAIL MARKETING TIPS TO BOOST B2B SALESMarch 3, 2020
FIVE INSIGHTS FROM THE 2020 CHIEF MARKETER B2B MARKETING OUTLOOKFebruary 26, 2020
ARE YOUR BUSINESS DEVELOPMENT REPS EFFECTIVE?February 19, 2020
MAXIMIZING PERFORMANCE WITH SALES COACHINGFebruary 12, 2020
B2B DEMAND GENERATION MYTHSFebruary 5, 2020
WHAT IS ALIGNMENT AND HOW CAN YOU INFLUENCE IT?January 28, 2020
FINANCIAL NEWS
FRESHWORKS ACQUIRES ANSWERIQFebruary 26, 2020
SENDOSO RAISES $40M IN SERIES B FUNDINGFebruary 4, 2020
ACTIVECAMPAIGN RAISES $100M TO DEVELOP NEXT-GEN CUSTOMER EXPERIENCEAUTOMATION
January 31, 2020
6SENSE SECURES $40M IN FUNDINGJanuary 15, 2020
GONG RAISES $65M IN SERIES C FUNDING TO FUEL PRODUCT, TEAM GROWTHDecember 3, 2019
ZOOM PREPARES FOR IPOApril 17, 2019
LEANDATA SECURES $27.5 MILLION IN SERIES C FUNDINGMarch 18, 2019
TRUSTPILOT RAISES $55 MILLION TO GROW B2B SOFTWARE REVIEW PLATFORMMarch 5, 2019
ON24 APPROACHES $100M IN ARR AFTER RECORD YEARFebruary 20, 2019
NEWS BRIEFS
OPENPRISE LAUNCHES NEW DATA MANAGEMENT TOOLMarch 27, 2020
FOLLOZE STUDY REVEALS LINK BETWEEN PERSONALIZATION & GROWTH; LAUNCHESAI-POW…
March 26, 2020
UBERFLIP PARTNERS WITH DEMANDBASE TO LAUNCH CONTENT PERSONALIZATIONAPP FOR ABM
March 26, 2020
LINKEDIN LAUNCHES MESSAGING-BASED ADSMarch 25, 2020
BIGTINCAN OFFERS NEW SALES ENABLEMENT COURSES DURING COVID-19 CRISISMarch 24, 2020
BIZZABO LAUNCHES NEW VIRTUAL EVENT SOLUTIONMarch 20, 2020
WORKATO JOINS ADOBE EXCHANGE PARTNER PROGRAMMarch 20, 2020
FROM THE BLOG
BRIDGING THE GAP BETWEEN PHYSICAL & DIGITAL: 5 TIPS TO GET STARTEDMarch 18, 2020
10 WAYS TO REVISE YOUR B2B MARKETING IN LIGHT OF A GLOBAL PANDEMICMarch 18, 2020
YOU HAVE TO WORK FROM HOME … NOW WHAT? PRODUCTIVITY TIPS FROM THEDGR TEAM
March 18, 2020
SOLUTION SPOTLIGHT
CIARA LAUNCHES TOOLS DESIGNED TO DELIVER NEXT-BEST SALES PLAYSMarch 25, 2020
SPARQ AIMS TO HELP UNCOVER & TRANSLATE ACTIONABLE CUSTOMER INSIGHTSMarch 17, 2020
ALLEGO’S FOCUS ON VIDEO & MOBILE INTENDS TO BOOST SALES ENABLEMENT,PRODUCTI…
March 10, 2020
UPCOMING EVENTS
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