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self-paced.
CUSTOMER RETENTION COURSE This course (and all others – full list here) are included with the CXL subscription. At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription. World’s leading practitioners teaching you their best stuff. 50+ online courses on all things data-drivenmarketing.
R FOR MARKETERS
Course length: 3h 32min. For the modern marketer, gaining insights from large amounts of data points can be crucial, but daunting. Turning all that data into actionable outcomes fast will give you an edge in the industry. This course provides a gentle introduction to R and the powerful tools it provides to easily do basic data analysisand
NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MORE Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
BOUNCE RATE BENCHMARKS: WHAT'S A GOOD BOUNCE RATE, ANYWAY? First, display has the highest bounce rate. A few reasons: banner ads and other third-party advertisements are viewed as “clutter” and intrusive over internal promotion, banner ads are the least trusted form of advertising, and the placement of your ads may introduce your page to a group of uninterested users.. Second, social has the second highest bounce rate at 54%. DATA BLENDING: WHAT YOU CAN (AND CAN'T) DO IN GOOGLE Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboardsextremely powerful.
HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. BOUNCE RATE VS. EXIT RATE: WHAT'S THE DIFFERENCE?SEE MORE ON CXL.COM PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT)SEE MORE ON CXL.COM DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
CUSTOMER RETENTION COURSE This course (and all others – full list here) are included with the CXL subscription. At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription. World’s leading practitioners teaching you their best stuff. 50+ online courses on all things data-drivenmarketing.
R FOR MARKETERS
Course length: 3h 32min. For the modern marketer, gaining insights from large amounts of data points can be crucial, but daunting. Turning all that data into actionable outcomes fast will give you an edge in the industry. This course provides a gentle introduction to R and the powerful tools it provides to easily do basic data analysisand
NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MORE Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
BOUNCE RATE BENCHMARKS: WHAT'S A GOOD BOUNCE RATE, ANYWAY? First, display has the highest bounce rate. A few reasons: banner ads and other third-party advertisements are viewed as “clutter” and intrusive over internal promotion, banner ads are the least trusted form of advertising, and the placement of your ads may introduce your page to a group of uninterested users.. Second, social has the second highest bounce rate at 54%. DATA BLENDING: WHAT YOU CAN (AND CAN'T) DO IN GOOGLE Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboardsextremely powerful.
HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. BOUNCE RATE VS. EXIT RATE: WHAT'S THE DIFFERENCE?SEE MORE ON CXL.COM PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT)SEE MORE ON CXL.COM AUTOMATION WITH APPS SCRIPT Become great at automation with Apps Script Online course. By David Sottimano, Independent consultant. Course length: 5h 06min Start 7-daytrial for $1
AB TEST SAMPLE SIZE CALCULATORS BY CXL To explore calculator without real test data: click here to add dummy test data. 1 How long has the test been running? 2 Test data. + Add Variant. 3 Test statistic details and sample size and duration calculators (unlock from test data to use as stand alone tools) 4Results.
R FOR MARKETERS
Course length: 3h 32min. For the modern marketer, gaining insights from large amounts of data points can be crucial, but daunting. Turning all that data into actionable outcomes fast will give you an edge in the industry. This course provides a gentle introduction to R and the powerful tools it provides to easily do basic data analysisand
COPYWRITING
Copywriting is the process of creating text for a marketing campaign. It may include copy on sales pages, search ads, landing pages, or any other place where the goal is persuasion. HOW TO DEAL WITH OUTLIERS IN YOUR DATA My example is probably simpler than what you’ll deal with, but at least you can see how just a few high values can throw things off (and one possible solution to do with that). If you want to play around with outliers using this fake data, click here to download theGROWTH MARKETING
Growth hacking, a term coined by Sean Ellis, is an aggressive, fast-moving approach to growth marketing. Its definition has shifted over the years, sometimes for the worse—growth hacking is not about “shortcuts” but rapid cycles of ideation and experimentation. HOW TO CREATE CUSTOMER PERSONAS (WITH ACTUAL, REAL-LIFE DATA) Use quantitative data to back up your qualitative personas. You’ve created a few personas with your qualitative research—segments based on goals, behaviors, and attitudes. Google Analytics can round out your personas with quantitative findings. Segments in Google Analytics can showcase the on-site behavior of key customer groups. CLICK-THROUGH-RATE VS CONVERSION RATE: WHAT'S THE DIFFERENCE? Click through rate can and should be considered, but only in relation to business goals. If you improve CTR but decrease revenue, that’s not a win. Though if revenue stays the same and CTR increases, that could be an indication you’re moving in the right direction. In any case, it’s nuanced. Track CTR, but optimize for business metrics. A PROVEN UX RESEARCH PROCESS TO REDESIGN YOUR WEBSITE Here’s HubSpot’s new homepage after the UX redesign process. Notice the increased usability of the text as well as the single CTA. In the end, their research informed a new homepage design that boosted KPIs for HubSpot’s marketing team—specifically, increased engagement with high-value CTAs and more free-trial signups. 6 CLEVER NUDGES TO BUILD A CULTURE OF EXPERIMENTATION An opinion, no matter how highly paid, is still an opinion – instead, an organization makes data-informed decision. In a culture of experimentation, failure isn’t punished, insights and learning are rewarded, and team members are encouraged to innovate DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
ADD YOUR CERTIFICATE TO LINKEDIN Click the “Add to my profile” button: A new tab will prompt you to sign in to LinkedIn. Once signed in, you’ll see a window where everything is automatically filled for you. Check the box “This credential does not expire.”. Save the window and double-check theLicenses &
GROWTH MARKETING MINIDEGREE 7 cumulative tracks. 111h 41min of videos & study material. Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing. All of HOW TO NAIL YOUR FIRST 90 DAYS AS A CX DIRECTOR 2. They don’t measure the impact of their work in commercial terms. You do CX a disservice if you focus only on metrics like NPS.To succeed, you need to tie your improvements directly to revenue, reduced churn, lower operational costs, etc. Goals to focus on in thefirst 90 days
NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. 8 EMAIL SEGMENTATION EXAMPLES THAT CAN BOOST CONVERSIONS Image Source. Despite these proven and known benefits, most businesses continue to ignore email segmentation or do it incorrectly. In a 2015 survey of 1500 participants, almost 50% of subscribers continue to receive irrelevant emails on a daily basis.. It takes a lot of resources to build your email list, so stop wasting your efforts by sending irrelevant emails to your audience. 8 EFFECTIVE WAYS TO MEASURE UX USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MORE Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT)SEE MORE ON CXL.COM DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
ADD YOUR CERTIFICATE TO LINKEDIN Click the “Add to my profile” button: A new tab will prompt you to sign in to LinkedIn. Once signed in, you’ll see a window where everything is automatically filled for you. Check the box “This credential does not expire.”. Save the window and double-check theLicenses &
GROWTH MARKETING MINIDEGREE 7 cumulative tracks. 111h 41min of videos & study material. Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing. All of HOW TO NAIL YOUR FIRST 90 DAYS AS A CX DIRECTOR 2. They don’t measure the impact of their work in commercial terms. You do CX a disservice if you focus only on metrics like NPS.To succeed, you need to tie your improvements directly to revenue, reduced churn, lower operational costs, etc. Goals to focus on in thefirst 90 days
NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. 8 EMAIL SEGMENTATION EXAMPLES THAT CAN BOOST CONVERSIONS Image Source. Despite these proven and known benefits, most businesses continue to ignore email segmentation or do it incorrectly. In a 2015 survey of 1500 participants, almost 50% of subscribers continue to receive irrelevant emails on a daily basis.. It takes a lot of resources to build your email list, so stop wasting your efforts by sending irrelevant emails to your audience. 8 EFFECTIVE WAYS TO MEASURE UX USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MORE Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT)SEE MORE ON CXL.COM ONLINE MARKETING TRAINING AT CXL INSTITUTE Technical content marketing. 27h 50min. Become great at content marketing. Get advanced level skills to generate traffic, leads, and sales with your content. This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree. Identify the topics that you’re best positioned to cover. GA4 IS HERE: HERE’S WHAT YOU NEED TO KNOW As Ken Williams, Senior Data Engineer at Search Discovery, notes: . Google Analytics 4 has been in development since the initial release of ‘Google Analytics for Firebase’ back in 2017, and a beta version was released in July 2019 under the name “App + Web Properties.” GA4 is largely built on the backend of Firebase Analytics, and aims to make it easier to track both mobile and web CUSTOMER RETENTION COURSE This course (and all others – full list here) are included with the CXL subscription. At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription. World’s leading practitioners teaching you their best stuff. 50+ online courses on all things data-drivenmarketing.
HOW TO DEAL WITH OUTLIERS IN YOUR DATA My example is probably simpler than what you’ll deal with, but at least you can see how just a few high values can throw things off (and one possible solution to do with that). If you want to play around with outliers using this fake data, click here to download theGOOGLE ANALYTICS 4
Everything we knew is changing with the release of Google Analytics 4, or GA4, the next generation of Google Analytics. The user interface, data model, capabilities, and implementation is all new and different. This course will teach you everything you need to CUSTOMER INTERVIEWS: HOW TO USE THE JOBS-TO-BE-DONE JTBD interviewers don’t start an interview with questions about the product but instead ask to hear about the journey behind the purchase. (If you want sample scripts for JTBD interviews, see this one or this one.). They’ll often ask the interviewee to imagine themselves as a subject in a documentary—to give the full, vivid story surrounding the decision and purchase experience. HOW TO DRIVE PRODUCT GROWTH WITH BEHAVIORAL PERSONAS Create a churned cohort of users who were in the base cohort but not in the retained cohort. All users who returned during Days 4-6 but not Days 8-14 to Days 15-28. 4. Compare retained and churned cohorts to look for behaviors that are present in the retained cohort, but not inthe churned cohort.
WEBSITE HEADLINES: 3 FORMULAS THAT WORK FOR HOMEPAGES Read any copywriting manual or article, and it’ll tell you that the headline is the most important part of your sales copy.That’s true. Unfortunately, the advice that follows is often originates from snail-mail sales letters from the 1950s. I researched 500 headlines of successful online businesses and figured out which formulas worktoday.
A PROVEN UX RESEARCH PROCESS TO REDESIGN YOUR WEBSITE Here’s HubSpot’s new homepage after the UX redesign process. Notice the increased usability of the text as well as the single CTA. In the end, their research informed a new homepage design that boosted KPIs for HubSpot’s marketing team—specifically, increased engagement with high-value CTAs and more free-trial signups. 7 WAYS TO DO DRIP MARKETING FOR SAAS It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates $38 in ROI. But with all the noise today, it’s getting harder to get noticed. DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
GROWTH MARKETING MINIDEGREE 7 cumulative tracks. 111h 41min of videos & study material. Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing. All ofCOPYWRITING
Copywriting is the process of creating text for a marketing campaign. It may include copy on sales pages, search ads, landing pages, or any other place where the goal is persuasion. PROPENSITY MODELING: USING DATA (AND EXPERTISE) TO PREDICT Combine propensity modeling with your optimization expertise to run smarter, more targeted experiments that lead to more valuable, more transferable insights. You’ll be able to push your data beyond what has already happened and toward what is BOUNCE RATE BENCHMARKS: WHAT'S A GOOD BOUNCE RATE, ANYWAY? First, display has the highest bounce rate. A few reasons: banner ads and other third-party advertisements are viewed as “clutter” and intrusive over internal promotion, banner ads are the least trusted form of advertising, and the placement of your ads may introduce your page to a group of uninterested users.. Second, social has the second highest bounce rate at 54%. NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer CLICK-THROUGH-RATE VS CONVERSION RATE: WHAT'S THE DIFFERENCE?SEE MOREON CXL.COM
HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. 7 WAYS TO DO DRIP MARKETING FOR SAAS It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates $38 in ROI. But with all the noise today, it’s getting harder to get noticed. BOUNCE RATE VS. EXIT RATE: WHAT'S THE DIFFERENCE?SEE MORE ON CXL.COM DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
GROWTH MARKETING MINIDEGREE 7 cumulative tracks. 111h 41min of videos & study material. Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing. All ofCOPYWRITING
Copywriting is the process of creating text for a marketing campaign. It may include copy on sales pages, search ads, landing pages, or any other place where the goal is persuasion. PROPENSITY MODELING: USING DATA (AND EXPERTISE) TO PREDICT Combine propensity modeling with your optimization expertise to run smarter, more targeted experiments that lead to more valuable, more transferable insights. You’ll be able to push your data beyond what has already happened and toward what is BOUNCE RATE BENCHMARKS: WHAT'S A GOOD BOUNCE RATE, ANYWAY? First, display has the highest bounce rate. A few reasons: banner ads and other third-party advertisements are viewed as “clutter” and intrusive over internal promotion, banner ads are the least trusted form of advertising, and the placement of your ads may introduce your page to a group of uninterested users.. Second, social has the second highest bounce rate at 54%. NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer CLICK-THROUGH-RATE VS CONVERSION RATE: WHAT'S THE DIFFERENCE?SEE MOREON CXL.COM
HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. 7 WAYS TO DO DRIP MARKETING FOR SAAS It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates $38 in ROI. But with all the noise today, it’s getting harder to get noticed. BOUNCE RATE VS. EXIT RATE: WHAT'S THE DIFFERENCE?SEE MORE ON CXL.COM ONLINE MARKETING TRAINING AT CXL INSTITUTE Technical content marketing. 27h 50min. Become great at content marketing. Get advanced level skills to generate traffic, leads, and sales with your content. This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree. Identify the topics that you’re best positioned to cover. CONTENT STRATEGY COURSE Become great at Content Strategy & SEO for lead generation Develop a world class content marketing program. Learn to plan, execute and measure a successful B2B content strategy. Online course. By Andy Crestodina, Co-founder and Chief Marketing Officer of Orbit HOW TO DEAL WITH OUTLIERS IN YOUR DATA My example is probably simpler than what you’ll deal with, but at least you can see how just a few high values can throw things off (and one possible solution to do with that). If you want to play around with outliers using this fake data, click here to download the USER TESTING FOR CRO: METHODS AND TOOLS Pay attention to what they say and experience. User testing gives you direct input on how real users use your site. You may have designed what you believe is the best user experience in the world, but watching real people interact with your site is often a humbling experience. Because you are not your user. You can do this in-personor remote.
6 WAYS TO SET UP FUNNELS IN GOOGLE ANALYTICS Currently, Reverse Goal Path lets you go back only three steps. You can export the data as a CSV and use a pivot table to find common paths or dissect the data in other ways. Reverse Goal Path isn’t the best tool to identify common drop-offs. USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MORE Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
PPC CLICK-THROUGH-RATE: WHAT IT MEANS AND HOW TO USE Defined simply, click-through rate is the percentage of impressions that result in clicks. To calculate it, divide the number of people who click on your ad by the number of people who saw your ad and multiply that number by 100. A higher CTR typically means your ad generates more interests and is DATA BLENDING: WHAT YOU CAN (AND CAN'T) DO IN GOOGLE Over the last 18 months or so, Google Data Studio has evolved from an appealing but clunky application to a tool that we recommend to any digital marketer. Data Studio allows you to communicate data simply and in a repeatable format, and their expanded integrations, customizations, and editability have made Data Studio dashboardsextremely powerful.
THE ONLY 3 WAYS TO INCREASE SALES Increase the number of repeat purchases. 1. Increase the number of customers. This is what most businesses do and try to get better at. You do this by solving a real problem, being remarkable, driving relevant traffic (free and paid), boosting conversions, using referral programs, and so on. It’s the most expensive part of increasingsales.
PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT) A study of consumer attitudes found that 67% of U.S. respondents have been locked out of an account at least once in the past two years. 54% reported waiting a long time to reset a username or password at least once in the past two years. 63% said they agree or strongly agree that failure due to a forgotten password, username or answer to a security question were the cause of authentication DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
GROWTH MARKETING MINIDEGREE 7 cumulative tracks. 111h 41min of videos & study material. Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing. All of HOW TO NAIL YOUR FIRST 90 DAYS AS A CX DIRECTOR 2. They don’t measure the impact of their work in commercial terms. You do CX a disservice if you focus only on metrics like NPS.To succeed, you need to tie your improvements directly to revenue, reduced churn, lower operational costs, etc. Goals to focus on in thefirst 90 days
GA4 IS HERE: HERE’S WHAT YOU NEED TO KNOW As Ken Williams, Senior Data Engineer at Search Discovery, notes: . Google Analytics 4 has been in development since the initial release of ‘Google Analytics for Firebase’ back in 2017, and a beta version was released in July 2019 under the name “App + Web Properties.” GA4 is largely built on the backend of Firebase Analytics, and aims to make it easier to track both mobile and web HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer 8 EMAIL SEGMENTATION EXAMPLES THAT CAN BOOST CONVERSIONSPRODUCT SEGMENTATION EXAMPLESMARKETING EMAIL EXAMPLESEMAIL SEGMENTATION STRATEGYMARKET SEGMENTATION EXAMPLESDATA SEGMENTATION EXAMPLESHOTEL MARKET SEGMENTATION EXAMPLES Image Source. Despite these proven and known benefits, most businesses continue to ignore email segmentation or do it incorrectly. In a 2015 survey of 1500 participants, almost 50% of subscribers continue to receive irrelevant emails on a daily basis.. It takes a lot of resources to build your email list, so stop wasting your efforts by sending irrelevant emails to your audience. 8 EFFECTIVE WAYS TO MEASURE UX USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MOREUSABILITY TEST REPORT EXAMPLEUSABILITY TEST EXAMPLEUSABILITY TEST SAMPLEUSABILITY TEST PLAN SAMPLEUSABILITY REPORT EXAMPLESUSABILITY REPORT FORMAT Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT)SEE MORE ON CXL.COMUX DESIGN INTERVIEW QUESTIONSUX INTERVIEW GUIDEUX INTERVIEW QUESTIONS AND ANSWERSUX INTERVIEW TEMPLATEUX QUESTIONSUX USER INTERVIEWS DIGITAL MARKETING TRAINING DELIVERED BY THE BEST.BLOGSUBSCRIPTIONSMINIDEGREESLIVE TRAININGSFREE COURSESRESOURCES The focus is on understanding technical marketing concepts on a superficial level and to provide students the ability to identify key learning paths they will want to pursue in further studies. Your subscription includes 50+ training programs on digital marketing. Get access to 50+ courses to on-demand courses, 100% online and fullyself-paced.
GROWTH MARKETING MINIDEGREE 7 cumulative tracks. 111h 41min of videos & study material. Minidegrees are collections of individual courses, grouped together around a theme. Here you get 111h 41min of video courses. It’s designed to give you advanced level skills in growth marketing. All of HOW TO NAIL YOUR FIRST 90 DAYS AS A CX DIRECTOR 2. They don’t measure the impact of their work in commercial terms. You do CX a disservice if you focus only on metrics like NPS.To succeed, you need to tie your improvements directly to revenue, reduced churn, lower operational costs, etc. Goals to focus on in thefirst 90 days
GA4 IS HERE: HERE’S WHAT YOU NEED TO KNOW As Ken Williams, Senior Data Engineer at Search Discovery, notes: . Google Analytics 4 has been in development since the initial release of ‘Google Analytics for Firebase’ back in 2017, and a beta version was released in July 2019 under the name “App + Web Properties.” GA4 is largely built on the backend of Firebase Analytics, and aims to make it easier to track both mobile and web HOW TO INCREASE SAAS PRICES (THE RIGHT WAY) Here are two price-increase emails you can borrow ideas from—especially when grandfathering users in: 1. Appcues. These emails were sent to Appcues’ current customers (left) and free-trial users (right): ( Image source) If, like Appcues, you’re increasing prices primarily for power users, that can have benefits. NEUROMARKETING ETHICS: HOW FAR IS TOO FAR? Decades later, in 2002, Dutch marketing professor Ale Smidts coined the term “neuromarketing.”. Neuromarketing maps neural activity to consumer behavior to help marketers craft more valuable, science-based campaigns. It focuses on the why and how of our decision-making, much of it unconscious, and offers a more direct view of the consumer 8 EMAIL SEGMENTATION EXAMPLES THAT CAN BOOST CONVERSIONSPRODUCT SEGMENTATION EXAMPLESMARKETING EMAIL EXAMPLESEMAIL SEGMENTATION STRATEGYMARKET SEGMENTATION EXAMPLESDATA SEGMENTATION EXAMPLESHOTEL MARKET SEGMENTATION EXAMPLES Image Source. Despite these proven and known benefits, most businesses continue to ignore email segmentation or do it incorrectly. In a 2015 survey of 1500 participants, almost 50% of subscribers continue to receive irrelevant emails on a daily basis.. It takes a lot of resources to build your email list, so stop wasting your efforts by sending irrelevant emails to your audience. 8 EFFECTIVE WAYS TO MEASURE UX USABILITY TEST REPORTING: SPEND LESS TIME, HAVE MOREUSABILITY TEST REPORT EXAMPLEUSABILITY TEST EXAMPLEUSABILITY TEST SAMPLEUSABILITY TEST PLAN SAMPLEUSABILITY REPORT EXAMPLESUSABILITY REPORT FORMAT Usability testing is one of the most effective ways to uncover issues that users have on your website or app. It works whether you’re a behemoth with millions of users or a startup that’s just left the proverbial garage. The problem is that usability testing takes time—time to recruit participants, moderate and watch videos, andcompile
PASSWORD UX: THE REAL PROBLEM (AND HOW TO FIX IT)SEE MORE ON CXL.COMUX DESIGN INTERVIEW QUESTIONSUX INTERVIEW GUIDEUX INTERVIEW QUESTIONS AND ANSWERSUX INTERVIEW TEMPLATEUX QUESTIONSUX USER INTERVIEWS ONLINE MARKETING TRAINING AT CXL INSTITUTE Technical content marketing. 27h 50min. Become great at content marketing. Get advanced level skills to generate traffic, leads, and sales with your content. This program is for people serious about building skills, and are ready to put in the effort it takes to complete a Minidegree. Identify the topics that you’re best positioned to cover. CUSTOMER RETENTION COURSE This course (and all others – full list here) are included with the CXL subscription. At CXL, you can take online courses on growth, digital marketing, optimization, analytics, persuasion – all in a single subscription. World’s leading practitioners teaching you their best stuff. 50+ online courses on all things data-drivenmarketing.
GA4 IS HERE: HERE’S WHAT YOU NEED TO KNOW As Ken Williams, Senior Data Engineer at Search Discovery, notes: . Google Analytics 4 has been in development since the initial release of ‘Google Analytics for Firebase’ back in 2017, and a beta version was released in July 2019 under the name “App + Web Properties.” GA4 is largely built on the backend of Firebase Analytics, and aims to make it easier to track both mobile and web WEBSITE HEADLINES: 3 FORMULAS THAT WORK FOR HOMEPAGES Read any copywriting manual or article, and it’ll tell you that the headline is the most important part of your sales copy.That’s true. Unfortunately, the advice that follows is often originates from snail-mail sales letters from the 1950s. I researched 500 headlines of successful online businesses and figured out which formulas worktoday.
HOW TO DEAL WITH OUTLIERS IN YOUR DATA My example is probably simpler than what you’ll deal with, but at least you can see how just a few high values can throw things off (and one possible solution to do with that). If you want to play around with outliers using this fake data, click here to download theGOOGLE ANALYTICS 4
Everything we knew is changing with the release of Google Analytics 4, or GA4, the next generation of Google Analytics. The user interface, data model, capabilities, and implementation is all new and different. This course will teach you everything you need to CUSTOMER INTERVIEWS: HOW TO USE THE JOBS-TO-BE-DONE JTBD interviewers don’t start an interview with questions about the product but instead ask to hear about the journey behind the purchase. (If you want sample scripts for JTBD interviews, see this one or this one.). They’ll often ask the interviewee to imagine themselves as a subject in a documentary—to give the full, vivid story surrounding the decision and purchase experience. HOW TO DRIVE PRODUCT GROWTH WITH BEHAVIORAL PERSONAS Create a churned cohort of users who were in the base cohort but not in the retained cohort. All users who returned during Days 4-6 but not Days 8-14 to Days 15-28. 4. Compare retained and churned cohorts to look for behaviors that are present in the retained cohort, but not inthe churned cohort.
A PROVEN UX RESEARCH PROCESS TO REDESIGN YOUR WEBSITE Here’s HubSpot’s new homepage after the UX redesign process. Notice the increased usability of the text as well as the single CTA. In the end, their research informed a new homepage design that boosted KPIs for HubSpot’s marketing team—specifically, increased engagement with high-value CTAs and more free-trial signups. 7 WAYS TO DO DRIP MARKETING FOR SAAS It’s no secret that email is the most effective acquisition channels for any marketer. In fact, according to Campaign Monitor, for every $1 spent, email marketing generates $38 in ROI. But with all the noise today, it’s getting harder to get noticed. Search CXL: Institute Revenue optimization services Blog Search Start 7-day trial for $1 SubscriptionsMinidegrees
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